C-STORE CONNECT 2023 EVENTS #04 SPRING 2023 Insights Promotions Events Giving you the tools to make well thought out business decisions that have a positive impact. Amazing quarterly rebates and promotions from our top preferred vendors. Read about this year’s events and stay tuned for our planned 2023 events! www.hraga.com 866-482-6026 C-Store Connect | Golf Tournament 7th Annual CHARITY BENEFITING
Dear Valued HRA Member,
2022 was an incredible year to be an HRA Member, and we are positioned to build on that momentum in 2023. Recapping 2022, we held our first annual HRA trade show. This was a great opportunity for exclusive tradeshow deals and to build relationships with our vendor community. We were focused on building a dedicated retail structure that helps you as a member gain the maximum profit from being an HRA Member. Based on our commitment to you we added several Business Development Mangers, and we will continue to invest in our support structure in the future. We also had a great year with our partnership, “Cure”, continuing to support those in need. We are also looking at other opportunities to give back to our community. We understand how important education is to the future of our children, and you will find information on our newly created scholarship program within this newsletter.
Your leadership team has been focused on 2023 strategic planning; a great year starts with great planning. We have been concentrating on the following key areas of the business:
•Enhancing our vendor rebate contracts
•Leveraging our size for better costs
•Providing aggressive promotional deals
•Continuing to invest in additional Business Development Managers
•Investing in tools that help you better manage your back office
•Sharing best practices
•Giving back to our community
Navigating today’s business environment is not easy, as you know, expect the unexpected. 2023 will be unpredictable, therefore the Leadership team has developed a strategic business plan that will keep us at the pulse of the business. We are focused on the initiatives listed above. Our planning approach allows us to problem solve and quickly react with confident solutions. We are prepared and look forward to the challenge in 2023!
If you need assistance from your HRA team, reach out to the corporate office and we will be glad to help you. We appreciate your membership!
Sincerely, HRA
THE POWER OF COLLECTIVE
Scholarship Program HRA Team Plan-O-Grams Golf Tournament C-Store Connect Insights Bang Powerade & BodyArmor Reily Beverages Eternal Water Monster Energy Reign Jack Link’s Uptime Energy RedBull Monster Partner Vendors 3 4 5 6 7 8 9 10 11 12 13 14-15 16 17 18 19 20 Promos & Rebates New Products 2
Table of Contents
Scholarship Program
For HRA Members and their immediate family.
We are committed to supporting our members and their families. We have created a college scholarship program for the families of our members. This program will provide financial support to eligible students who are pursuing higher education. We believe that education is crucial to a better future and want to support students in achieving their academic goals. This scholarship program is our commitment to building a stronger community.
Ten $2,000 Scholarships
www.hraga.com/scholarshipprogram will be
awarded!
To apply online 3
Chris Fulford
Director of Operations (470) 845-0500 cfulford@hraga.com
Your HRA Team
Chrissy Hanner
District Manager (470) 805-0246 channer@hraga.com
Coby Moon
Business Development Manager (256) 562-4482 cmoon@hraga.com
Tammy Harris
New Business Manager
(470) 805-0633 tharris@hraga.com
Katrina Hodgson
Office Administrator (470) 805-0209 khodgson@hraga.com
Alisha Nappier
Business Development Representative
(256) 270-1941 anappier@hraga.com
Amy Guess
Business Development Representative (470) 945-4770 aguess@hraga.com
Emily Byrd
Business Development Representative (470) 750-3871 ebyrd@hraga.com
Jayshri Haynes
Business Development Representative (470) 519-0220 jhaynes@hraga.com
Jigar Prajapati
Business Development Representative (336) 900-0836 jprajapati@hraga.com
Jigu Patel
Business Development Representative (980) 399-6910 jpatel@hraga.com
Matt Geyer
Business Development Representative (470) 427-8600 mgeyer@hraga.com
Michael Toivonen
Business Development Representative (470) 499-2555 mtoivonen@hraga.com
Trenton Seeley
Business Development Representative (470) 531-1144 tseeley@hraga.com
4 THE POWER OF COLLECTIVE 866.482.6026 | www.hraga.com
5 Plan-o-grams View online
17,000
Established in 1975, CURE Childhood Cancer is dedicated to conquering childhood cancer through funding targeted research while supporting patients and their families.
When CURE was founded, survival rates for children with cancer were just 20%. Thanks to continued research, survival rates have improved to over 80% today. Still, 1 in 5 do not survive. And even when effective, current treatments are harsh and often leave survivors with life long physical, emotional, and cognitive scars.
Research is the key to unlocking breakthroughs that will save the lives of children with cancer. In the past 12 years, CURE has invested $38 million in the most promising research aimed at solving childhood cancers. Our highest priority is precision medicine, treatment targeted at tumor driving genes, which is already yielding significant results for children with recurrent and hard to treat cancers.
At CURE, we are also focused on supporting families devastated by a childhood cancer diagnosis through programs designed to meet a family’s emotional, practical, and financial needs. CURE serves meals in the hospital, provides emergency financial support to ease burdens, and offers professional counseling to patients and family members. We also offer bereavement support for families who must deal with unimaginable loss. These are only a few of the ways we serve childhood cancer patients and their families. CURE’s support encompasses dozens of services designed to lighten the load of the families and make sure they know they aren’t alone
88%
7th
CHARITY
Annual
Friday
FREE Registration for HRA Members! 1000 Canongate Pkwy, Villa Rica, GA Limit 2 golfers per membership th August 25 All player fees and ra e ticket proceeds bene t CURE Childhood Cancer. For 13 consecutive years, CURE has received a 4-star rating, the highest possible, from Charity Navigator Cancer is the leading cause of death by disease in children in the United States. One in five children diagnosed will not survive. More than 17,000 children are diagnosed with cancer in the United States each year. of all CURE donations go to research or patient and family support. Register Online Shotgun Start | Scramble Format 9:00 AM 10:00 AM 2:00 PM 3:00pm Registration & Breakfast Tournament Begins Lunch: The Queso Truck Awards & Raffle www.hraga.com/2023golftournament BENEFITING Registration Fee Free for HRA Members (limit 2) Includes: cart, green fees, driving range, lunch, t-shirt, beverages Caddy Service by: The Caddy Girls Over 20 great prizes up for grabs! 1st | 2nd | 3rd Place Closest to Pin Longest Drive THE POWER OF COLLECTIVE CUREchildhoodcancer.org
Mirror Lake Golf Course
THE POWER OF COLLECTIVE 2023 ATLANTA Cobb Galleria Centre OVER 100 VENDORS | SHOW DEALS | RAFFLE PRIZES | NEW&INNOVATIVE PRODUCTS Thursday, September 21st 10 am - 4 pm You are invited! Register Online www.hraga.com/2023c-storeconnect
INSIGHTS
Insights from mercury one | trunow | SoldNPay service provider
2023 is the first year after three years that business is going to be usual. Plenty of opportunities for c-stores to separate themselves this year, driven by consumer demands for quality and evolving digital landscape.
Trends that will impact
c-stores in 2023
80% of the business comes from four categories.
Cigarettes, tobacco, beer, and packaged beverages nonalcoholic top the list. Foodservice is quickly catching up to be the leading category.
80%
Realtime reconciliation from scanning items on POS to sales can futureproof the operations and is the road to higher profitability.
Automation leads to a cost-positive experience, can drive cost savings, bring consistency, reduce waste, and enhance employee safety in the ever-changing labor environment.
What should c-store owners do to capitalize on the opportunity?
C-store business is a penny margin business. Scanning items on POS shows a big increase in customer confidence, repeat business, and higher profitability.
90% Scan more than 90% and get +6% in margins.
Have technology tools and services that keep track of every penny in the business. Update item prices and margins in real-time based on vendor purchases.
30% of items are having cost updates every month, impacting profitability.
30%
8
9 PER CASE on-invoice discount Invoice Cost: $16.50 | Discount: $1.50 | Net Cost: $15.00 Available for purchase from United Distributors.
Limited time Promotions! March 1 - July 31, 2023 Single Retail REQUIREMENTS: 20 Case Drop on Each Delivery & Display or Rack Case Cost: $18.30 REQUIREMENTS: 20 Case Drop on Each Delivery & Display or Rack Case Cost: $19.20 $2.49 28oz 28oz 51% Single Margin 35% “2 For” Margin Single Retail $3.39 53% Single Margin 36% “2 For” Margin 10
From acclaimed Evamor Alkaline Artesian Water to best-tea-for-iced-tea Luzianne Tea and the East Coast’s beloved New England Coffee, the growing Reily Beverages family of brands offers ready-to-drink versions of time-honored favorites.
reilybevco.com Item Details Item Margin Evamor Water 20oz Evamor Water 32oz Evamor Water 64oz Luzianne Tea New England Coffee Case Qty 24 12 8 12 12 Case Cost $25.00 $18.00 $17.50 $18.00 $25.00 Unit Cost $1.04 $1.50 $2.19 $1.50 $2.08 SRP $1.99 $2.49 $3.49 $2.49 $3.49 Profit $0.95 $0.99 $1.30 $0.99 $1.47 48% 40% 37% 40% 40% PER CASE rebate PER CASE rebate Available for purchase from your Budweiser distributor. 20oz Evamor Water 32oz Evamor Water Luzianne Tea New England Coffee 64oz Evamor Water 11
Eternal Water is sourced from naturally alkaline springs. Our water filters through layers of ancient rock absorbing essential minerals making it naturally alkaline. These layers of rock also provide protection from pollution, providing a pure & pristine source of water. It arrived in this bottle as nature intended – eternally perfect.
eternalwater.com
AlkalineSourced in AmericaNaturally FilteredExceptional Taste Item Details Item Margin 2.5 L 1.5L 1L 600 ml Case Qty 6 12 12 24 Case Cost $15.00 $22.00 $16.00 $22.50 Unit Cost $2.50 $1.83 $1.33 $0.94 SRP $3.99 $2.99 $2.59 $1.79 Profit $1.49 $1.16 $1.26 $0.85 37% 39% 49% 48% Available for purchase from United Distributors. PER CASE rebate All Sizes 12
Naturally
BONUS BUY BONUS BUY PROGRAM Receive 2 Free Cases Cases to be delivered between April 17th - 29th Case Cost: $38.69 x 2 Must Purchase 25 Cases as re ected below: Monster Green 11 cases Monster Zero Sugar 4 cases Monster Ultra Zero 4 cases Monster Cosmic Peach 3 cases via rebate from Monster $5.00 *Must be displayed with retail promo pricing Ultra Strawberry Drams 3 cases 13 Total Rebate: $77.38 $1,500 - $967.25 = $532.75 + $77.38 Sales 25 cases Cost 25 cases Pro t 25 cases Rebate 2 cases Net Pro t After Rebate: $610.13
TROPICAL STORM
A thirst-quenching fruit combination has been added to the REIGN Total Body Fuel lineup.
REIGN Tropical Storm is a citrus blast of orange and pineapple, light in body with a soft e ervescent nish. Perfectly paired citrus avors bring this tropical blend to the mainland.
This island avored Tropical Storm is forecasted to be a strong daily drinker and top performer within the HPE category.
reignbodyfuel.com
INTRODUCING
14
INTRODUCING
PLANTBASEDENERGY
Ca eine works by stimulating the brain and central nervous system, helping you stay alert and prevent the onset of tiredness. REIGN Storm ca eine is sourced from green co ee beans, green tea extract (45% EGCG), guarana and guayusa, which will help give you a natural boost.
WHAT’S IN IT
200mg of Plant Based Ca eine
Biotin + B Vitamins (3,5,6,7,12)
Zinc + Vitamin A & C
Chromium
WHAT’S NOT
High Fructose Corn Syrup
Potassium Sorbate
Sodium Benzoate
Arti cial Flavors & Colors
INSPIRE. MOTIVATE. ACHIEVE.
15
NEW NEW Jerky | Sticks | Steak Bites
The #1 brand in meat snacks with 42% market share
High unplanned purchase category with 54% of meat snacks purchases being unplanned.
FEM placement beaks the mold for meat snacks, enabling a new meat snack destination, surprising and delighting the shopper with the #1 brand in the category!
16 delivered by Frito-Lay
17 POSITIONED FOR RAPID GROWTH www.uptimeenergy.com Case Qty 12 Case Cost $20.48 Unit Cost $1.71 SRP $2.99 Profit $1.28 Margin 43% UPTIME was created specifically for all of us who are busy everyday striving, dreaming, achieving, and getting it done. Available for purchase from United Distributors Intentionally formulated to provide a comfortable, energetic feel for heightened productivity. 142mg natural caffeine L-Theanine Calcium Ginseng PER CASE rebate
the summer wiiings are on their way redbull.com JUNEBERRY SUMMER 2023
new juneberry drink provides a avour reminiscent of dark cherries, raisins, and blueberries. 18
The
No juice, tea, co ee or any tweaks to the energy blend. Monster Reserve is traight-up original Monster in new amazing avors!
A refreshing citrus and sweet start with a powerful Monster Energy blend nish.
Co ee forward with the right amount of cream and sugar, then supercharged with the Monster Energy blend.
Co ee done the Monster way, wide open, with a take no prisoners attitude.
The heart-shaped fruit makes the perfect avor for our new zero sugar Ultra. Wonderfully sweet while slightly tart.
Passionately crafted with the Monster energy blend you crave.
Finally, with a re-tooled energy blend, new sweetener system and after hundreds of failed avors, we got it right!
Helps ght fatigue, improve mental performance, and motivates you to play harder.
19
Beverages
Coca-Cola United Lou Frankel
678-237-7288 lfrankel@ccbcu.com
VENDORS & PARTNERS
Monster Energy Jim Hahn
205-616-9141 jim.hahn@monsterenergy.com
RedBull
Matador Distributing Matt Whitlatch
770-833-9609 mwhitlatch@matadordist.com
RedBull
Premium Beverage Wayne Knox 334-744-1865 knox20@yahoo.com
RedBull
Hay Distributing
Brad Wagner 704-525-2855 brad@haydistributing.com
Salty Snacks
Frito-Lay
Shivhan Daniels
770-905-9021 shivhan.daniels@pepsico.com
Eby-Brown
Dwight Smith
931-993-1811
dwight.smith@eby-brown.com
Air-Serv
Kendrick Jacobs
516-640-0190 kjacobs@cscsw.com
Back O ce Software
Aboveo Ra Shaik
678-883-2928 hra@aboveo.com
Lynco Products
Scott Morgan 309-269-0351 s.morgan@lyncoproducts.net
RedBull BDT Beverage Cli Mitchell 615-478-1516 cmitchell@bdtbev.com
Utz | Golden Flake
George Philpott
336-354-2117 gphilpott@utzsnacks.com
H.T. Hackney
Robert Wood 470-430-1702 robert.wood@hthackney.com
Propane
Rapid X Change
Brad Hammerich 772-302-4326 brad.hammerich@rapidxchange
PepsiCo
David Goldberg
770-714-5234 david.goldberg@pepsico.com
RedBull Beverage South Michael Whitley 229-395-9266 michael.whitley@bevsouth.us
Reily Beverages
Evamore | Luzianne | NE Co ee
Tommy Little
678-591-3754 tlittle@evamor.com
Utz | Golden Flake
Thomas Reese
757-636-7649 treese@utzsnacks.com
McLane
Ben Phillips
706-340-7122 benjamin.phillips@mclaneco.com
ATM Works
Surendra Rajpurohit 888-727-1942 raj@atmworks.us
Bu alo Rock Adam Gibbs
770-550-4386 agibbs@bu alorock.com
RedBull
Champion Brand Dustin Cobb 912-314-5212 dcobb@championbrands.net
United Distributors
Tim Heminger 404-379-6669 theminger@udiga.com
Community Co ee Larry Savoie
678-656-7199
lsavoie@communityco ee.com
RedBull
Gulf Distributing Joey Irelan
850-554-6261 jirelan@gulfdistributing.com
Light On A Hill Co ee
Hill & Brooks | Jo Belle | Lighthouse Metro | Seattle’s Best 866-700-6990
lighthouseco eecompany@enjoythelight.net
Utz | Golden Flake
Wesley Heine
704-516-1950 wheine@utzsnacks.com
W.L. Petrey
Ricky Je coat 404-713-1245 rje coat@petrey.com
Smart Biz Pay Mohammed Moinuddin 404-806-5871 support@smartbizpay.com
Modisoft 866-216-8707 admin@modisoft.com
MECO 770-448-6933 www.mecoatlanta.com
Cintas Jeremy Baker 678-492-1160 bakerj2@cintas.com
Cintas Summer Dukes 770-990-5847 dukess@cintas.com
Insurance Wala
Rajesh Jyotishi 770-884-8175 rj@shalin nancial.com
Breeden Bene ts Group
Darrell Breeden 512-495-9799 darrell@breedenbene tsgroup.com
Core-Mark
Shane Hurley
470-558-5407 shane.hurley@core-mark.com
BTC
Michael D’Amico
205-397-1731 mjdamico@btcwholesale.com
Grocery Ice
Ice Cream Warehouse Mark Bush
706-302-0512 mbush@icecreambizz.com
Tennessee Valley Ice
Chad Ilkins 423-718-7584 gbloodworth@tennesseevalleyice.com
Crystal Cubes Ice
Rob Foster
678-634-1675 crystalcubesice@gmail.com
| 866-482-6026 | 888 Concord Road SE, Smyrna, GA 30080
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