HRA News & Views: #02

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2022 C-STORE CONNECT 2022 EVENTS THE POWER OF COLLECTIVE #02 FALL 2022 InsightsPromotionsEvents Giving you the tools to make well thought out business decisions that have a positive impact. Amazing quarterly rebates and promotions from our top preferred vendors. Read about this year’s events and stay tuned for our planned 2023 events! www.hraga.com 866-482-6026 6th Annual CHARITY Planning for 2023 C-Store Connect | Golf Tournament | Town Halls

The rst half of 2022 has been challenging, we have seen unpresidential times with in ation creating a trying business environment. We have been proactively focusing on the in ation impact to your local stores. We foresee the trend continuing, potentially more price increases. Because of the current business environment, the HRA leadership team is focused on what we can control. Giving you the tools to make well thought out business decisions that have a positive impact to your store. We will continue to over communicate any price increases, this will give you ample time to react and make educated decisions.

We want to share what your HRA leadership team is focused on over the next 6 to 8 months. One of the most valuable bene ts of being a HRA member is the pricing you receive, everyday pricing along with promotional activity. This is pricing activity that a single store owner would have a di cult time securing. Knowing this, your HRA leadership team is preparing for the upcoming 2023 contact process. Negotiating strong contracts in this business environment is more critical than ever. We are committed to leveraging our size to gain a competitive advantage at store level. We will always be stronger together! The team is developing our 2023 strategic planning process and scheduling vendor meetings in the upcoming months. We do appreciate your commitment to the association, in return, we are committed to making sure you gain the maximum value from your membership.

We hosted our 6th Annual Golf Tournament at the beautiful Mirror Lake Golf Course in Villa Rica, Georgia on August 26, 2022. The event almost doubled their charity contributions from the previous year. With the help of almost 300 golfers and attendees and over 20 sponsors, HRA managed to raise over $61,000 to donate to CURE, supporting families dealing with pedeatric cancer as well as cancer research.

The charity golf festivities began with breakfast and registration before a live DJ provided entertainment for the players and spectators throughout the day. At the end of the tournament, participants were excited when ra e prizes including a 65” TV, a Traeger grill, and Macallan scotch were distributed. All players fees and ra e contributions were donated to CURE. We are thrilled to be supporting such a wonderful organization dedicated to helping cure children’s cancers.

We were excited to present CURE with a donation at our 1st Annual C-Store Connect Trade Show on September 21, 2022 at the Cobb Galleria Centre in Atlanta, Georgia. Well over 1,000 individuals attended our rst trade show representing 915 HRA members while 101 vendors showcased in the event. Coca-Cola, Pepsi, Monster, and Red Bull with more than 20 other sponsors were able to provide giveaways of a Honda Accord, three travel vouchers worth $5000 each, Apple products, and more. Guests and vendors from the show were thrilled with the outcome and already looking forward to next year’s trade show.

Manish Paul and Daisy Shah took photos with many of the 400 guests who attended the after party. Members were able to enjoy food, dancing, a live DJ, and even a mechanical bull while interacting with other members and growing their network.

We are looking forward to connecting with you at future venues and events, and helping you every day of the year.

THE POWER OF COLLECTIVE 2
3 OnDemand Sign-up @ www.snackstoyou.com Product Fulfillment Flexible Ordering Your HRA team is available to assist you in getting set up! Ensure you are maximizing your available rebates! Scan the QR Code to submit your Frito-Lay Survey Form. Spinner Tree Rebate: $75 | Top-Shelf or Riser Rebate: $100 And Payment Options Broad Assortment Snacks2U e-Store Ordering Frito Lay Specialist Order in bunches or individual units Simplified reorder eCheck | MC | Visa | AMEX Over 200 available products Low minimum orders Easy Replenishment Management SKU visibility In-stock position & inventory level Recommended products Efficient Fulfillment via UPS within 3-5 Days Free Shipping 21 days of freshness guaranteed Damage & miss picks may be credited https://bit.ly/fritolayform
4 PROMOTIONS $6.00 BUY 5 Cases Get One FREE $4.75 PER CASE Shipper & POS in total rebates Execution October 1st - November 30th 2022 merchandising standard Incremental shippers, rack, static cling, window cling Retail compliance Merchandising Doubleshot and/or Tripleshot Must run multiple Must run 2/$6 promo to qualify Pricing: on ticket price $25.54. Must buy 5 to receive 6th free case. Price netted down on invoice to re ect the free case discount. $5.00 Retail Pricing November 7th - December 18th 20 Case Limit Merchandising 7 Monster Green 1 Ultra Fiesta Mango 2 Ultra Peachy Keen 1 Rehab Watermelon 1 Monster Khao�c 3 Monster Ultra Zero 1 Ultra Watermelon 1 Rehab Lemonade 2 Monster Mango Loco 1 Aussie Lemonade

products

5PROMOTIONS $1.00 PER CASE Rebate on All Reily Beverages Products An iconic American iced tea brand, born in New Orleans in 1932. Small-batch brewed and made with real cane sugar, premium Luzianne® RTD beverages are available in sweet tea, unsweet, and other delicious avors. new partnerships new
Ready to drink. Ready to grow. From acclaimed evamor® Alkaline Artesian Water to best-tea-for-iced-tea Luzianne® Tea and the East Coast’s beloved New England Co ee®, the growing Reily Beverages family of brands o ers ready-to-drink versions of time-honored favorites. A ‘pHenomenal’ alkaline artesian water that is naturally 8.8-9.1 in pH. Its premium quality inspires repeat purchasing from loyal customers. We don’t mess with perfection. We just bottle it. New England Co ee has been roasting co ee right in New England since 1916. Our popular 100% Arabica blends are brewed to perfection and now available as delicious, ready-to-drink iced co eeswith real milk and real sugar. @ www.hraga.com & www.reilybevco.comLearn More 24/20oz12/32oz8/64oz 12/18.5oz Sweet | Green w/Honey | Peach w/Ginger | Green w/WatermelonSell Cold Ambient Temp 12/13.7oz Original | Mocha | Vanilla | Caramel INNOVATION New Products to Help Grow Sales & Profits Tommy Little | 678-591-3754 | tlittle@evamor.comContact Information
We didn’t make our alkaline water, we discovered it! www.eternalwater.com $2.00 PER CASE REBATE Eternal Water comes from the most pure & pristine sources on Earth. Our water voyages through layers of ancient rock and sandstone to a vast underground aquifer. During this natural ltration process, Eternal Water absorbs essential minerals, making it Naturally Alkaline. These layers of rock also provide a natural barrier from any environmental pollutants, providing a pure and uncontaminated source of water. Sold ColdSold Ambient/Warm Shelf Source: Shipment sales data to all convivence stores in Georgia 1 Liter 1 Liter 2.5L 2.5L1.5L 600 ml Single 600 ml Georgia C-Store : Eternal % of Sales 44.1% 42.7% 13.1% Cason Reynolds | 770-722-9518 | creynolds@eternalwater.comContact Information Units /CaseCase CostUnit CostSRPUnit GP$GM% Eternal 1L 12 Eternal 2.5L6 Eternal 600ml24 $16.00 $15.00 $22.50 Eternal 1.5L 12 $22.00 $1.33 $2.50 $0.94 $1.83 $2.69 $3.99 $1.79 $2.99 $1.16 $1.49 $0.85 $1.16 46% 37% 48% 39% 6
7
8

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Great coverage of HRA’s footprint.

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dedicated distributors, when an operator is down, they are
money.
866 -700-6990 | lighthou seco eecompany@enjoythelight.net | www.enjoythelight.net Rebates 3% 2% 3% Hill & Brooks Co ee & Tea, Lighthouse Co ee, Metro Co ee, Jo Belle Co ee All condiments: cups, lids, stir sticks, sugar, creamer Seattle’s Best Co ee
o er monthly or quarterly reporting and tracking. You are welcome to review our books any time. 9
OUTDOOR WATER MACHINE Bryce Froberg 34” x 32” x 72” | 120 VAC, 60Hz, 10.5 amps Director of Business Development 7-Step Filtration 1, 3, and 5 gallon ll con gurations Remote Monitoring Accepts cash/coin, credit/debit, mobile payments Digital advertising platform Full service installation included Maintenance included Built-in monitoring Monthly commission check bryce.froberg@waterstationtechnology.com 206-973-9312 10

Nature's

Collective is a group of great people committed to doing the right thing. Quality isn't simply a business unit. It's a value that we use to identify with people (we hire the highest quality employees), products (we only create only products that we love) and decisions (we seek to make the most informed decisions). Quality is the fabric that ties together everything we do. Rebate on total purchased amount per quarter 4% 6% 8% 10 % < $6,000 per Qtr $6,000 - $7,999 per Qtr $8,000 - $9,999 per Qtr $10,000+ per Qtr Are these products legal? Federal law states that any cannabis products derived solely from hemp (Cannabis Sativa L.) that contains a maximum of 0.3% THC in the final product is unrestricted. All our Delta 8, CBD & Hemp products comply with all federal law and standards. Kishan Patel | 610-483-0183 | kishan@truepointeconsulting.comContact Information 11

Coca-Cola United Lou Frankel

678-237-7288 lfrankel@ccbcu.com

RedBull Matador Distributing Matt Whitlatch 770-833-9609 mwhitlatch@matadordist.com

Monster Energy Jim Hahn 205-616-9141 jim.hahn@monsterenergy.com

RedBull Premium Beverage Wayne Knox 334-744-1865 knox20@yahoo.com

RedBull Hay Distributing Brad Wagner 704-525-2855 brad@haydistributing.com

Frito-Lay Shivhan Daniels 770-905-9021 shivhan.daniels@pepsico.com

RedBull BDT Beverage Cli Mitchell 615-478-1516 cmitchell@bdtbev.com

Utz | Golden Flake Ashley Cox 404-234-4076 acox@utzsnacks.com

PepsiCo David Goldberg 770-714-5234 david.goldberg@pepsico.com

RedBull Beverage South Michael Whitley 229-395-9266 michael.whitley@bevsouth.us

Bu alo Rock Tommy Godfrey 770-254-2913 tgodfrey@bu alorock.com

RedBull Champion Brand Jeremy Bessent 904-466-5244 jbessent@championbrands.net

Community Co ee Derrick Bailey 678-463-0747 | 800-525-5583 dbailey@communityco ee.com

RedBull Gulf Distributing Joey Irelan 850-554-6261 jirelan@gulfdistributing.com

Reily Beverages

Evamore | Luzianne | NE Co ee Tommy Little 678-591-3754 tlittle@evamor.com

Eternal Water Cason Reynolds 770-722-9518 creynolds@eternalwater.com

Light On A Hill Co ee Hill & Brooks | Jo Belle | Lighthouse Metro | Seattle’s Best 866-700-6990 lighthouseco eecompany@enjoythelight.net

Core-Mark Shane Hurley 470-558-5407 shane.hurley@core-mark.com

Eby-Brown Dwight Smith 931-993-1811 dwight.smith@eby-brown.com

H.T. Hackney Robert Wood 470-430-1702 robert.wood@hthackney.com

McLane Ben Phillips 706-340-7122 benjamin.phillips@mclaneco.com

Air-Serv Kendrick Jacobs 516-640-0190 kjacobs@cscsw.com

W.L. Petrey Ricky Je coat 404-713-1245 rje coat@petrey.com

Rapid X Change Brad Hammerich 772-302-4326 brad.hammerich@rapidxchange

BTC Michael D’Amico 205-397-1731 mjdamico@btcwholesale.com

ATM Works Surendra Rajpurohit 888-727-1942 raj@atmworks.us

Ice Cream Warehouse Brandon Davis 251-586-1471 bkdavis@icecreambizz.com

Smart Biz Pay Mohammed Moinuddin 404-806-5871 support@smartbizpay.com

Crystal Cubes Ice Rob Foster 678-634-1675 crystalcubesice@gmail.com

Tennessee Valley Ice Gary Bloodworth 423-698-6290 gbloodworth@tennesseevalleyice.com

Aboveo Ra Shaik 678-883-2928 hra@aboveo.com

Modisoft 866-216-8707 admin@modisoft.com

Cintas Jeremy Baker 678-492-1160 bakerj2@cintas.com

Cintas Summer Dukes 770-990-5847 dukess@cintas.com

ABCO Alarm Maulik Patel 877-222-6311 info@abco-alarm.com

Lynco Products

Scott Morgan 309-269-0351 s.morgan@lyncoproducts.net

Nature’s Collective Kishan Patel 610-483-0183 kishen@truepointeconsulting.com

MECO 770-448-6933 www.mecoatlanta.com

Insurance Wala Rajesh Jyotishi 770-884-8175 rj@shalin nancial.com

Breeden Bene ts Group Darrell Breeden 512-495-9799 darrell@breedenbene tsgroup.com

VENDORS & PARTNERS 12
Beverages Salty Snacks Air | Vac Back O ce Software Novelties | Consumer Goods Petroleum Equipment Insurance Services Propane ATM | Merchant Processing Grocery Ice Cream | Ice

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