Hotel Insider #22 Quiet Luxury

CONTENTS

CONVERSATION

- JEAN-LOUIS RIPOCHE

We have a chat with Jean-Louis Ripoche, the Area General Manager at Dusit Thani Maldives. He combines luxury hospitality expertise with a passion for delivering exceptional guest experiences.

10 22 14 18

UNDP MALDIVES

- WHY GEARING TOWARDS SUSTAINABILITY IS ESSENTIAL FOR FUTURE RESILIENCE

The Maldives achieved significant economic progress, transitioning from a Least Developed Country (LDC) to Upper-MiddleIncome status by 2011. This remarkable growth was fueled by a strong 9.87% annual GDP increase from 1980 to 2000, driven by the maturation of its tourism industry.

COVER STORY

– DISCRETION NOT DISPLAY, THE SOFT POWER OF QUIET LUXURY

"Quiet luxury" has emerged as a modern buzzword, akin to concepts like "quiet quitting," but what does it really mean? It represents the art of indulging in sophisticated, understated experiences where wealth whispers and luxury is subtle.

IN THE BOARDROOM

- MOHAMED SHAREEF

Hotel Insider sits down with Mohamed Shareef, the CEO and Managing Director of the Bank of Maldives (BML), following a remarkable 25-year career within the institution.

WORD FROM THE TOP

- ALAIN TREFOIS

Alain Trefois currently serves as the General Manager of Oblu Nature Helengeli by Sentido. Alain shares insights into his colorful career in hospitality in this chat with Hotel Insider.

(continued on page 6)

ON THE COVER: Kudadoo Maldives Private Island offers transformative, holistic journeys of well-being, healing, and rejuvenation at the luxurious Sulha Spa.

LIFE AQUATIC – SIX SENSES LAAMU RECEIVES DOUBLE HONOURS FOR ITS MARINE CONSERVATION INITIATIVES

Six Senses Laamu has won the "Best Culture, Travel & Lifestyle Environmental Initiative" at the inaugural Country & Town House Future Icons Awards and was also featured in Condé Nast Traveller's 2024 "Bright Ideas in Travel" list.

– MMPRC ENDS 2024 ON HIGH NOTE WITH IMMENSE SUCCESS FOR MALDIVES TOURISM

The Maldives tourism industry concluded 2024 with remarkable success, earning prestigious international awards, engaging in global events, and forming strategic partnerships, reinforcing its position as a top global travel destination.

WORKING WOMEN – AMINATH SHALY

Aminath Shaly, an inspiring HR leader, shares her remarkable journey from starting as a telephone operator to becoming the Human Resources Director at Oagaa Art Resort, emphasising resilience, personal growth, and local talent nurturing.

EDITORIAL

Mariyam Athif

Editor

Nashiu Zahir

Managing Editor

Iyath Adam Shareef

Writer

Sama Nasheed

Writer

Ruby Amir

Writer

MARKETING & SALES

Mohamed Shinan

Marketing & Sales Consultant

Mohamed Ahmed

Marketing & Sales Consultant

BACK OF THE HAUS - THE MEERU CORAL RESTORATION PROJECT

In this edition of Back of the Haus, we spotlight Meeru Island Resort’s Coral Restoration Project, an ongoing initiative dedicated to revitalising the island’s fragile coral reefs.

YES, CHEF - FEDERICO TIDU

Chef Federico Tidu, hailing from Cagliari, Sardinia, began his culinary journey at 13, learning from his mother’s recipes and working at his father’s butcher shop. His experience shaped a strong work ethic and honed his butchery skills, which he later refined at the Hospitality School in Cagliari. He leads the culinary team at COMO Cocoa Island in the Maldives.

A quick guide to suppliers, financial institutions, in short everyone useful for hoteliers.

PRODUCTION

Jumana Ahmed Ali Kausar

Operations Manager Print Advertising

CONTRIBUTORS

Abdulla Muaz

Photo/Multimedia Editor

Sharif Ali

Photographer

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Quiet luxury, the new standard

Dear Readers,

Welcome to Issue 22 of Hotel Insider.

This issue explores the soft power of quiet luxury, the new definition of high-end travel, replacing the flashy displays of wealth with refined, understated experiences. As with all our previous editions, in this issue too, we hear from industry leaders such as JeanLouis Ripoche, Area General Manager at Dusit Thani Maldives, on delivering exceptional guest experiences, Mohamed Shareef, CEO of the Bank of Maldives, who reflects on his role in driving the bank’s digital transformation, Alain Trefois, General Manager of Oblu Nature Helengeli by Sentido,

on effective strategies to ensure seamless daily operations across multiple properties, and Aminath Shaly, Human Resources Director at Oagaa Art Resort, on her vision for a more inclusive and dynamic workplace.

Last but not the least, I am happy to announce Life Aquatic, a new segment of our magazine that focuses on bringing you all the relevant happenings related to the sea.

Happy reading!

Mariyam Athif Editor

If you have missed our previous issue please find a digital copy from the links below.

bit.ly/3ECJq6i

Learn

Conversation Jean-Louis Ripoche

Jean-Louis Ripoche is no stranger to the demands of leading world-class hospitality operations. Currently serving as Area General Manager at Dusit Thani Maldives, Jean-Louis brings an ambitious track record in driving revenue, adapting to industry trends, and delivering personalised guest experiences across diverse markets. Under his leadership skills, the resort group is poised to incorporate Dusit’s Thai-inspired graciousness with contemporary luxury and authentic Maldivian experiences, setting the bar high for the region’s luxury travel sector.

With a wealth of experience in luxury hospitality, Jean-Louis has consistently demonstrated an ability to lead diverse teams and deliver exceptional results. His strategic vision goes beyond operational efficiency; he is dedicated to creating immersive, unforgettable guest experiences that reflect the values of both Dusit and the Maldives' tropical embalmed charm. Drawing insights from his extensive background in managing highend properties, Jean-Louis has successfully sailed shifting market dynamics, leveraging emerging trends to stay ahead of industry changes.

As the Maldives continues to attract global travellers seeking both relaxation and adventure, Jean-Louis is ensuring that Dusit Thani Maldives remains a standout destination, known not only for its toptier hospitality but for its commitment to sustainability, community engagement, and enriching experiences.

Hotel Insider: Congratulations on your new role as area general manager at Dusit Thani Maldives. Dusit Thani has long embodied a ‘legacy of graciousness.’ How do you see this philosophy resonating uniquely in the Maldives setting?

Jean-Louis: Thank you very much for your kind words. Dusit Thani’s ‘legacy of graciousness’ aligns beautifully with the Maldivian culture of warmth and hospitality. Here, the serene surroundings amplify our ability to deliver genuine care, creating a sense of unparalleled tranquillity for our guests. We aim to combine Thai-inspired graciousness with Maldivian traditions, offering a seamless and authentic experience that feels deeply personal and unique.

Hotel Insider: Managing multiple properties is a skill you've mastered, consistently driving revenue and delivering results. What strategies do you find most effective for maintaining high performance and guest satisfaction across various locations?

Jean-Louis: Consistency and communication are key. I prioritise building a strong team culture where every property feels connected to a shared vision. By tailoring strategies to the unique characteristics of each location while adhering to core brand standards, we ensure both revenue growth and exceptional guest experiences. Regular performance reviews and listening to guest feedback help us stay agile and continuously improve.

"Digital

innovation is

shaping the

future of hospitality. AI and personalised guest services allow us to anticipate needs and create seamless experiences, from tailored itineraries to instant communication. However, the human touch remains irreplaceable, enhancing our ability to focus on guest care."

Hotel Insider: Having led properties through various technological advancements, how do you see the role of digital innovation, like AI and personalized guest services, evolving in the hospitality sector?

Jean-Louis: Digital innovation is shaping the future of hospitality. AI and personalised guest services allow us to anticipate needs and create seamless experiences, from tailored itineraries to instant communication. However, the human touch remains irreplaceable. Technology serves as an enabler, enhancing our ability to focus on the finer details of guest care, ensuring a perfect blend of innovation and warmth.

Hotel Insider: You’ve successfully navigated properties through crises like economic downturns, the Tsunami and the pandemic. How do you approach contingency planning and adaptability?

Jean-Louis: Resilience and preparation are at the heart of effective crisis management. I focus on developing comprehensive contingency plans, fostering open communication, and empowering teams to adapt swiftly. By maintaining clear priorities— guest safety, team welfare, and operational continuity—we ensure stability even in the most challenging times. Every crisis also brings lessons that strengthen our approach for the future.

Hotel Insider: You’ve integrated local culture in resort/hotel experiences throughout your career. How do you view the balance between delivering authentic local experiences and maintaining an international standard that appeals to global travelers?

Jean-Louis: Authenticity and excellence go hand in hand. Guests increasingly seek immersive cultural experiences, so we design offerings that celebrate local traditions while upholding the international standards expected by our global travellers. This balance ensures every guest feels both a sense of

place and the comfort of familiarity, creating meaningful memories without compromise.

Hotel Insider: With more young people choosing hospitality as a career, how do you envision Dusit Thani nurturing local talent, and what strategies do you believe will best support their development and success in the industry?

Jean-Louis: Investing in local talent is essential for long-term success. At Dusit Thani, we aim to nurture young professionals through tailored training programmes, mentorship, and growth opportunities. By creating a supportive environment that values creativity and leadership, we empower individuals to excel while fostering a strong pipeline of talent that reflects our commitment to community development.

Hotel Insider: Given your experience in training and team restructuring, what skills do you see as essential for future hospitality leaders in a customer-centered, tech-driven industry?

Jean-Louis: Future hospitality leaders will need a blend of emotional intelligence, adaptability, and technological proficiency. They must excel in understanding and responding to guest needs while leveraging digital tools to enhance operations. Strong communication, cultural awareness, and a passion for innovation will be critical as we navigate an industry that is both deeply personal and increasingly technology-driven.

Hotel Insider: Thank you Jean-Louis, our readers are sure to gain inspiration and knowledge from this conversation.

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Why gearing towards sustainability is essential for future resilience

The Maldives transitioned from a Least Developed Country (LDC) to MiddleIncome status in 2011 and soon after, to Upper-Middle-Income Country status. This achievement was driven by an impressive growth rate of 9.87% per annum¹ between 1980 and 2000, following the maturation of its tourism industry, which had begun a decade earlier. Over the next decade, the Maldives climbed in the Human Development rankings, reaching the high human development category and reducing its poverty levels to below 1% by 2019²

Like many Small Island Developing States (SIDS), the Maldives has faced challenges

in sustaining its hard-earned development gains. Climate change, natural disasters, and external shocks to its narrowly diversified, tourism-reliant economic base are constant threats. Between 1990 and 2024, the Maldives experienced four such external shocks, each causing an average GDP contraction of 14.06%, resulting in significant livelihood losses. The UN’s Sustainable Development Goal (SDG) Progress Report 2024³ indicates that SIDS have made only 5.9% progress towards the SDGs, lagging behind Landlocked Developing Countries (13.2%) and Least Developed Countries (11.5%), highlighting the unique challenges SIDS face compared to other

groups.

Despite these constraints, the Maldives, along with other SIDS, has shown tremendous efforts to protect its economy from shocks through policy actions aimed at orienting its policy frameworks, domestic markets, and business environment towards sustainable practices as a strategy for building resilience from within. The Maldives has set an ambitious target of meeting 33%⁴ of its national energy needs from renewable sources, with a pledge to reach net-zero emissions by 2030, provided it receives the necessary financing support. The country also has designated 79 Marine Protected

Areas (MPA), which form large swathes of natural ecosystems that provides economic opportunities as well as environmental resiliency. These efforts have been accompanied by calls for international donors to recognize the significant financing challenges faced by SIDS, particularly concerning the worsening debt situation, with 22 United Nations member SIDS, including the Maldives, expected to have a Debt-to-GDP ratio above 70% until 2025⁵

The UNDP has played a central role in supporting Government of Maldives agencies in creating a sustainable financing ecosystem through a series of strategic interventions. In 2020, UNDP partnered with the Ministry of Finance to develop a strategic framework identifying a set of “big bet” reforms for unlocking financing from domestic markets for climate finance and improving the alignment of international finance modalities with sustainability practices. This initiative led to the launch of the Maldives GenderResponsive Climate Financing Strategy⁶ in 2023 by the Minister of Finance, which identified 16 action areas under three strategic pillars. The Financing Strategy is expected to enhance the overall resilience of financial markets and create the enabling conditions for unlocking domestic finance for more broadbased adaptation and mitigation measures in the country.

The Financing Strategy provided a broader framework for reforms in the Maldives, and UNDP has expanded its support under three key areas outlined in the strategy: aligning public and private financing for SDGs, mainstreaming insurance as a tool for disaster risk financing, and supporting the development of a sustainable entrepreneurship ecosystem.

First, in aligning public financing systems towards sustainability, UNDP has supported the Ministry of Finance in classifying the national budget against the SDGs and is assisting in developing a country-specific typology to classify expenditure related to climate change and disaster risk reduction. These tools will help the Government monitor its expenditure against key SDG targets,

identify underfunded SDGs, and link resultsbased budgeting approaches to deliver its budget. Additionally, UNDP is supporting the Ministry in designing a Sustainable Finance Hub to champion financing strategy reforms and climate finance initiatives across the government.

On the private financing side, UNDP has partnered with the Capital Market Development Authority (CMDA) to develop the Maldives’ first Environmental, Social, and Governance (ESG) standards for its corporate sector. This framework will enable the private sector to report on key ESG metrics relevant to the Maldives and use the sustainability data for risk control and monitoring purposes. The framework is also expected to prepare domestic firms to access foreign sustainabilitylinked financing in the long run by aligning their business models with internationally accepted sustainability-linked standards.

Moreover, UNDP is supporting the Maldives Monetary Authority (MMA), the Central Bank, in developing the country’s insurance markets to enhance the ability of firms and individuals to tackle unexpected risks. This partnership includes strengthening the insurance regulatory environment by developing insurance regulations that bolster the current solvency and licensing regimes. It also involves conducting nature-based studies and hazard profiling exercises to explore how new insurance products can help preserve the natural ecosystem, such as coral reefs. These initiatives are expected to increase insurance penetration and position the domestic insurance market as a strong risk-financing alternative, reducing reliance on public finance mechanisms.

UNDP is also supporting the Government in fostering an innovative ecosystem for the MSME sector, given the critical role it can play in driving future growth in the Maldives. It is estimated that nearly 68% of formal employment in the Maldives⁷ comes from public or publicly-owned enterprises, highlighting the potential for private sector development. As part of this effort, UNDP is assisting the Ministry of Economic Development in conducting an entrepreneurial

ecosystem study to address factors inhibiting Micro, Small, and Medium-sized Enterprises (MSMEs) in the country. Blue Economy is the overarching theme for MSME development in the Maldives, given the significant linkages between ocean and blue nature capital in the tourism, fisheries, and agricultural sectors. In May 2024, UNDP hosted its regional Blue Economy Forum in Male, bringing together over 130 blue economy experts, government officials, and civil society actors to discuss how growth aspirations can be balanced with sustainable management of natural resources in the region.

As the Maldives continues to navigate the complex challenges of sustaining its development gains amidst external shocks and climate vulnerabilities, the shift towards a more sustainable market and business environment is not just a strategic choice—it is an essential pathway to resilience. By embedding sustainability into its financial systems, fostering innovation in the private sector, and prioritizing the protection of its unique natural resources, the Maldives is laying the groundwork for a future that balances economic growth with environmental stewardship. These initiatives, supported by UNDP and other international partners, are vital steps towards ensuring that the Maldives can thrive in a rapidly changing world, securing the well-being of its people and preserving its natural heritage for generations to come. The journey ahead may be demanding, but with a strong commitment to sustainability, the Maldives is well-positioned to build a more resilient and prosperous future.

¹ World Bank Data: GDP Growth (annual %).³

² UNDP, Human Development Report 2024

³ UNESCAP: Asia and the Pacific SDG Progress Report 2024.

⁴ Speech by President of Maldives at UN CoP28, 2023

⁵ Eurodad: Riders of the storm: How Debt and Climate Change are threatening the future of small island developing states (2022)

⁶ Ministry of Finance (2023), Maldives Integrated National Financing Framework (INFF).

⁷ Maldives Pension Administration Office: Data on employers and employees contribution to pension

Photos: Mohamed Muthasim Muhsin/UNDP Maldives

In the Boardroom

Mohamed Shareef

Hotel Insider chats with Mohamed Shareef, the newly appointed CEO and Managing Director of the Bank of Maldives (BML), a position he assumed after an impressive 25-year career within the institution.

Starting in 1995 as the first manager of BML's Fuvahmulah Branch, Shareef's career has been marked by leadership in key operational roles, including operations director and deputy CEO, before stepping into his current role. Shareef has played a transformative role in driving BML's digital transformation, modernising banking services, and introducing innovative solutions to upscale the customer experience.

Hotel Insider: Congratulations on your new position as CEO and MD of the Bank of Maldives. When did you start your banking career, and what was your first position?

Shareef: I started my banking career in 1995 at Bank of Maldives as the first manager of Fuvahmulah Branch when it opened. Throughout my 25-year journey at BML, I have held various leadership positions, including operations director and deputy chief executive officer before being appointed as CEO last year.

During my tenure, particularly in executive and board-level roles, I have been deeply involved in modernising the bank's operations. This includes leading crucial technological transformations, such as implementing our core banking systems, introducing debit and credit card services to the Maldives, and expanding our digital banking footprint through internet and mobile banking, self-service banking

facilities, and introducing our e-commerce payment gateway solutions.

Hotel Insider: How do you balance the rapid pace of technological innovation with the need to preserve the core values and trust that customers have in traditional banking?

Shareef: We view technology not as a replacement for traditional banking, but as a tool to deliver better banking; and we approach modernisation with a 'customer-first' mindset. This means being customer centric in our innovation, adopting technology that enhances, rather than replaces, the trust-based relationship our customers value in traditional banking. We ensure our digital transformations meet the highest regulatory standards and are based on best practices across the globe. Digital solutions should make banking more accessible and efficient while maintaining the same level of trust and personal attention that customers expect from their bank. This balanced approach has proven successful in improving both our service delivery and financial performance while preserving the fundamental trust our customers place in us.

Hotel Insider: With your extensive experience in both the private sector and leadership roles within banking associations, what do you believe is the biggest challenge facing banks today, and how can BML address it?

Shareef: One of the biggest challenges facing banks today is adapting to rapidly evolving customer expectations while managing emerging risks in an increasingly digital financial landscape.

At the Bank of Maldives, we successfully navigated this challenge by taking a proactive approach to digital transformation while strengthening our risk management framework. Today BML is well-positioned to address this through continued investment in technology infrastructure, enhanced cybersecurity measures, and employee upskilling; all while maintaining our strong focus on customer-centric service delivery.

Hotel Insider: You’ve led BML through significant digital advancements like e-commerce payment gateways and mobile banking. What upcoming technologies or trends do you see having the most impact on banking services in the Maldives?

Shareef: AI-driven personalised banking and Robotic Process Automation (RPA) will be game-changing technologies for our market. Leading banks in Southeast Asia for instance have demonstrated how AI can revolutionise customer service through digital virtual assistants, handling over 80% of customer queries automatically while providing personalised financial insights. Banks have successfully automated account servicing and compliance processes, significantly improving efficiency and reducing errors and reduced loan processing times from days to just hours.

For the Maldives, implementing these technologies would particularly benefit our dispersed island communities, enhancing accessibility while reducing operational costs. However, the key is to implement these innovations thoughtfully, ensuring they complement our existing services and meet our unique market needs.

Hotel Insider: What role do you see sustainability and social responsibility playing in the future of banking, and how does BML plan to integrate these principles into its long-term strategy?

Shareef: Sustainability is a critical pillar for modern banking, particularly for a nation as environmentally vulnerable as the Maldives. Leading global banks are setting compelling examples with concrete dollar value

"Technology works best when it enhances rather than replaces human judgment. The future of banking at BML is about finding the right balance between human and technology, and how they can complement each other."

commitment to sustainable financing or pioneering sustainability-first financing that tie interest rates to borrowers' environmental performance.

We have recently introduced our Green Resort Finance product, which can be used for a variety of sustainability practices that our resorts require to fulfill their own commitments. From coastal protection programmes to reforestation or waste management, we believe that, as part of being a responsible financial institution, we play a significant role in supporting businesses.

The key is to align our commercial objectives with environmental and social responsibility, creating value for our shareholders while contributing to the sustainable development of our nation. This isn't just about risk management – it's about capturing new opportunities in the growing sustainable finance sector while protecting our unique environment for future generations.

Hotel Insider: How has your experience with the Asian Bankers Association influenced your approach to leadership, and how do you apply those lessons to BML’s strategic goals?

Shareef: I had the privilege of holding the vice-chairman position at the Asian Bankers Association in the past for a period of 2 years. It continues to be a great platform for knowledge sharing and advocacy across the region. Over the years, we have witnessed the successful digital transformation journeys of banks in the region, their navigation through regulatory changes and the shaping of the financial industry as a whole.

We also see the power of partnerships and the impact this can have on transforming banking for our customers.

Hotel Insider: In a world where financial technology is advancing so rapidly, how do you see the role of human expertise evolving within BML to ensure that both innovation and customer care are balanced?

Shareef: Human expertise becomes even more crucial as technology advances. At the Bank of Maldives, we have led significant digital transformation initiatives, where we learned that technology works best when it enhances rather than replaces human judgment.

The future of banking at BML is about finding the right balance between human and technology, and how they can complement each other to serve our customers better.

Hotel Insider: What motivates and inspires you to continue pushing boundaries in the banking sector?

Shareef: Banking innovation can transform lives and communities. I've witnessed firsthand how improved financial services can empower individuals and businesses across our islands. When we modernised our digital banking platforms, we weren't just implementing new technology – we were helping small business owners manage their finances; we were enabling individuals to access banking services from remote islands without the need to travel to a nearby island. What continues to inspire me is the potential banking has in changing people’s lives. Having progressed from junior positions in my early days at the bank to eventually serving as CEO, I've developed a deep understanding of our customers' evolving needs. There is always room for improvement, always another boundary to push when serving our community.

Today’s rapid pace of change in banking technology presents endless opportunities to create a positive impact. And with the right people, we really can do anything.

Hotel Insider: Thank you Shareef, it has been a pleasure.

70 years of 70 years of

Innovation, Passion and Success

Innovation, Passion and Success

In the field of wood coating

In the field of wood coating

Word from the top

Alain Trefois

Alain’s extensive career in the luxury hospitality industry spans iconic properties across Europe and the Maldives, where he has refined his approach to blending tradition with innovation.

With a deep understanding of both the cultural heritage of each destination and the evolving needs of today’s luxury travellers, Alain has mastered the art of preserving the essence of a place while introducing modern concepts that boost the guest experience. Currently serving as the general manager of Oblu Nature Helengeli by Sentido, Hotel Insider had a chat with Alain to get an insight into his colourful career in hospitality.

Hotel Insider: With 12 years as cluster director of operations and 15 years of experience across three resorts in the Maldives, along with your recent appointment as GM at Oblu Nature Helengeli by Sentido, what strategies have you found most effective in ensuring seamless daily operations across multiple properties?

Alain: Over my 12 years as cluster director of operations managing multiple resorts in the Maldives, I've found that smooth daily operations rely on effective communication, strong team collaboration, and attention to detail. One key strategy is establishing clear communication channels across properties, with regular formal and informal meetings to align priorities and address challenges. Empowering local teams to make decisions based on their knowledge fosters ownership and quick problem-solving. Integrating technology for real-time guest feedback and operational tracking enhances responsiveness. Finally, prioritising staff training ensures a motivated, well-equipped team, which is essential for success.

Hotel Insider: As someone who has focused on team building and leadership, how do you ensure your teams remain motivated and aligned with the resort’s objectives, especially in such a dynamic and service-driven environment?

Alain: Ensuring teams stay motivated and aligned with a resort's goals, especially in the fast-paced luxury environment of

the Maldives, requires strategic leadership, ongoing communication, and a strong focus on employee well-being.

While the cliché "happy staff, happy guests" holds true, it should be ingrained in company culture as a top priority; this is our “Joy of Giving” philosophy.

The first step is creating a shared vision, ensuring all team members understand the resort's goals and how their roles contribute to the guest experience. By knowing what we represent and the services we offer, the team can align their focus and grow towards achieving collective success.

I focus on setting clear, measurable objectives aligned with service excellence, guest satisfaction, sustainability, and efficiency. Regular communication through briefings and team meetings keeps everyone engaged, addresses concerns, and reinforces our shared mission.

An open-door policy ensures feedback flows both ways, building trust and reinforcing commitment to the resort’s goals. We also emphasise professional development through tailored training programs and clear career progression paths, ensuring that staff grow both personally and professionally.

Recognition is key to maintaining morale. Whether through formal programs like “Employee of the Month” or simply acknowledging excellent guest feedback, regular recognition fosters positive behavior and strengthens team spirit.

When teams feel supported and engaged, they naturally align with the resort’s objectives and deliver exceptional service.

Hotel Insider: With your background in Mediterranean cuisine and culinary management, how do you incorporate this specialised knowledge into your operations and enhance the dining experience for guests?

Alain: My background in Mediterranean cuisine and culinary management has given me a strong grasp of both the technical and

cultural aspects of fine dining. Mediterranean cuisine’s focus on fresh, quality ingredients and vibrant flavors aligns perfectly with luxury dining in the Maldives.

To incorporate this knowledge into our operations, I prioritise sourcing the freshest local ingredients to complement Mediterranean flavors. Working closely with local suppliers, we bring in topquality seafood, produce, and herbs while maintaining the authenticity of Mediterranean cuisine. Modern techniques and innovative presentations add a creative touch, balancing tradition with new ideas. Empowering and collaborating with our culinary team is central to my approach. The team at Oblu Nature Helengeli by Sentido is the heart of our operation, and their dedication to excellence is key to delivering memorable dining experiences. I encourage continuous learning, creativity, and experimentation while respecting Mediterranean traditions. Regular tastings, workshops, and training foster pride in their work.

Our chefs incorporate locally sourced ingredients and regional flavors, offering guests a true taste of the Maldives through a Mediterranean lens. Connecting with guests and sharing the stories behind each dish adds a personal touch to the dining experience.

Hotel Insider: Can you share some key tactics you've used to manage the financial performance of your properties, especially when it comes to budgeting and food cost analysis?

Alain: Managing financial performance in a luxury resort like those in the Maldives requires a strategic, data-driven approach. Over the years, our revenue and commercial teams have developed key tactics focused on effective budgeting, forecasting, and cost control to ensure profitability.

Accurate and proactive budgeting is essential. We set flexible budgets that

Word from the Top

account for seasonality, guest trends, and cost fluctuations, working closely with the finance, revenue, and department heads to forecast and track both revenue and expenses. By analysing historical data, we establish realistic targets and maintain room for contingencies.

Food cost management is particularly critical in a resort environment, where highquality dining must align with cost control. Our finance and culinary teams conduct rigorous food cost analysis, breaking down dish ingredient costs to ensure profitability. We also use menu engineering to highlight high-margin dishes while keeping the menu fresh. Strong supplier relationships, optimised inventory management, and waste control are key tactics to minimise costs. By optimising operations, focusing on efficiency, and maintaining a high-quality guest experience, our resorts consistently meet financial targets while delivering exceptional value.

Hotel Insider : You’ve emphasised client focus and customer loyalty in your roles. How do you continuously improve guest experiences to ensure long-term satisfaction and repeat business?

Alain: Client focus and customer loyalty are at the heart of my operations approach. In a luxury destination like the Maldives, we strive not only to meet but to exceed guest expectations, ensuring long-term satisfaction and repeat business through personalised service, consistency, and innovation.

Anticipating guest needs is essential. Our team is trained to recognise returning guests and tailor their experience, from room preferences to special requests. A dedicated Guest Relations team ensures immediate action on feedback, turning it into memorable experiences.

We actively seek guest feedback through management engagement and digital channels, analysing it to understand needs, identify trends, and refine our offerings. This ongoing process helps us stay ahead of preferences and remain responsive. Employee training and empowerment are key to exceptional service. We equip our team with the skills to go above and beyond, creating special moments for guests. Empowering staff to make on-thespot decisions, like offering upgrades or personalised amenities, enhances guest satisfaction.

We also focus on offering authentic local experiences, such as Maldivian cooking classes or spa treatments using indigenous ingredients. These cultural immersions strengthen emotional connections with the

destination, encouraging repeat visits.

For customer loyalty, we’ve developed personalised programs and VIP initiatives, using guest data to send tailored offers and thoughtful gestures like birthday notes or return guest discounts.

By creating personalised experiences, empowering our team, and continuously innovating, we turn one-time visitors into loyal guests eager to return.

Hotel Insider: In the challenging and ever-changing world of hospitality, especially in remote locations like the Maldives, how do you prepare your team and operations for unforeseen crises?

Alain: In remote locations like the Maldives, preparing for unforeseen crises is essential. Given the unpredictability of natural disasters, health emergencies, and other disruptions, it’s crucial for operations and teams to be agile and well-prepared. The foundation of crisis preparedness is a comprehensive emergency management plan, covering scenarios like storms, public health issues, supply chain disruptions, and regulatory changes. These plans are regularly updated and communicated to all team members, ensuring everyone knows their role.

A key part of the plan is forming emergency response teams, with department leaders trained to manage specific crisis aspects, from guest safety to operations continuity. We regularly run crisis simulation exercises to reinforce these skills.

Flexibility in the supply chain is vital. We work with procurement teams to secure alternative suppliers or local sources for critical items, ensuring service continuity during disruptions.

Equally important is supporting the team’s emotional and mental resilience. Open communication channels allow staff to share concerns, ensuring they feel supported and can continue delivering excellent service.

Guest communication is central during crises. We have protocols for regular updates, alternative plans, and reassurance, empowering front-line staff to respond empathetically to guest inquiries.

Technology plays a vital role, from real-time weather tracking to advanced communication systems. These tools ensure we can adapt services even during emergencies.

Finally, after each crisis, we conduct debriefs and evaluations to learn from the experience and continuously improve our readiness.

Hotel Insider: Throughout your career, you've worked across various luxury

destinations. How do you balance innovation and tradition in the hospitality industry, particularly when maintaining the unique identity of each property while introducing new concepts or technology?

Alain: Balancing innovation and tradition in luxury hospitality, especially in culturally rich destinations like the Maldives, is both exciting and challenging. Throughout my career, I've learned that successful hospitality lies in honouring the unique essence of each destination while embracing new ideas, technology, and evolving guest expectations.

In the Maldives, this means integrating local heritage, such as the Maldivian way of life and marine biodiversity, into the guest experience. We aim to create a sense of place, incorporating traditional elements in everything from culinary offerings to design. Innovation should complement tradition, not replace it. For example, while maintaining exceptional service and traditional Mediterranean or local cuisine, we introduce interactive dining experiences, sustainable ingredients, and cutting-edge cooking technology to enhance the guest experience.

Technology also plays a key role in blending tradition with modernity, offering seamless experiences like mobile apps and digital check-ins, while still delivering the warm, personalised service that luxury guests expect.

New concepts, whether wellness programs or eco-luxury villas, must align with the property’s ethos and enrich, rather than disrupt, the guest experience. We blend traditional Maldivian healing practices with modern wellness trends, creating a unique fusion of old and new.

In the culinary space, my background in Mediterranean cuisine allows me to balance tradition with innovation, offering modern dining experiences without losing the essence of Mediterranean cooking. Technology, such as sous-vide techniques and guest-customised dining via mobile apps, elevates the experience while staying true to the roots of the cuisine.

Lastly, guest feedback is crucial. By listening to their preferences, we continuously adapt our offerings, whether it’s more local excursions or modern twists on traditional dishes; always staying grounded in authenticity.

Ultimately, the key is to respect each property’s identity while introducing innovations that elevate the guest experience.

Hotel Insider: Thank you Alain, our readers will undoubtedly be enriched by your insights.

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Life Aquatic

Six Senses Laamu receives double honours for its marine conservation initiatives

Six Senses Laamu has received double recognition for its pioneering marine conservation initiatives. It won the “Best Culture, Travel & Lifestyle Environmental Initiative” at the inaugural Country & Town House Future Icons Awards and was named in the prestigious Condé Nast Traveller’s 2024 “Bright Ideas in Travel” list.

With the Future Icons Awards the UK’s esteemed Country and Town House Magazine honors visionary innovators setting new standards in sustainability and environmental stewardship. Six Senses Laamu’s Sea Hub of Environmental Learning in Laamu (SHELL) was celebrated by the judges as “an incredible conservation project,” recognizing its role in uniting diverse stakeholders to protect marine ecosystems.

Simultaneously, the resort’s selection for Condé Nast Traveller’s Bright Ideas in Travel list acknowledges SHELL and the Maldives Underwater Initiative (MUI) as leading innovations addressing travel’s most pressing environmental challenges.

SHELL and its projects

Opened in March 2023, SHELL represents a groundbreaking collaboration between luxury hospitality and marine conservation, housing the MUI team, a partnership between Six Senses Laamu marine biologists and three renowned NGOs: The Manta Trust, Blue Marine Foundation, and the Olive Ridley Project. The 5,952-square-foot facility serves as the base for several pioneering research programs.

The team’s manta ray research has identified 138 individual manta rays in Laamu waters and developed the world’s first underwater contactless ultrasound scanner for studying manta ray reproduction. Their innovative “Eyes on the Reef” project provides 24/7 monitoring of manta ray behavior at cleaning stations.

In sea turtle conservation, the resort has documented 1383 hatchlings on its shores between January to November 2024 alone. The team maintains one of the Maldives’ largest turtle identification databases, with

over 670 individually identified turtles in Laamu atoll. Their advocacy efforts contributed to the designation of Gaadhoo, a crucial turtle nesting beach, as a Marine Protected Area in December 2021.

The resort’s coral reef monitoring program has documented impressive recovery rates, with coral cover increasing up to 55 percent on the house reef. The team has identified 36 different coral genera on the house reef and 47 throughout Laamu, while conducting groundbreaking research on coral spawning patterns.

SHELL’s achievements extend beyond research to include successful conservation initiatives such as the #ProtectMaldivesSeagrass campaign, which has led to the protection of over 910,000m2 of seagrass meadows across 37 resorts. The facility features an immersive gallery with LED display floors, educational viewing booths, and advanced technology for guest education, making marine conservation accessible and engaging for visitors of all ages.

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MMPRC Ends 2024 On High Note With Immense

Success For Maldives Tourism

The Maldives tourism industry concluded 2024 on a high note, attaining remarkable success in the final two months. This period was marked by significant achievements, including prestigious international awards, active participation in global tourism events, and the establishment of strategic partnerships.

Visit Maldives Promotes the Maldives at WTM London 2024, Hosts Maldives Media Meet Alongside

Key Tourism Officials

Visit Maldives participated in the World Travel Market (WTM) London 2024, held at Excel London from 5th to 7th November. Represented by a strong delegation of 217 representatives from 91 industry partners, the Maldives showcased its tourism offerings at a spacious 650 sqm stand, featuring coexhibitor counters, B2B meeting areas, and interactive elements like a photo booth and destination map. MMPRC engaged with global travel trade professionals, conducted one-onone meetings, and highlighted the Maldives’ appeal as a secluded and safe destination.

On 5th November, MMPRC hosted the ‘Maldives Media Meet’ press conference, led by CEO & MD Ibrahim Shiuree, alongside key tourism officials, to discuss sustainability initiatives and launch the ‘World’s Biggest Giveaway’ campaign. The event also saw the unveiling of ‘Destination Addu’ at the Maldives stand, celebrating Addu’s unique culture and natural beauty. MMPRC’s participation reaffirmed its commitment to strengthening ties with the UK market, promoting sustainable tourism, and ensuring continued growth in visitor numbers.

Visit Maldives Announces “The World’s Biggest Giveaway” Campaign Featuring 52 Holiday Giveaways - One For Each Week of 2025

Visit Maldives launched 'The World’s Biggest Giveaway' Campaign on November 5th, 2024, during World Travel Mart (WTM) in London. This year-long initiative offers 52 free holidays, one for each week of 2025, through social media contests highlighting different aspects of the Maldives, such as its beaches, marine life, luxury, romance, family experiences, and diving. The campaign aims to increase global awareness of the Maldives as a year-round travel destination, engaging participants worldwide and providing valuable insights into the Maldives' diverse offerings. MMPRC also plans to promote the destination through various global platforms, emphasising sustainability and emerging segments like film and wellness tourism in 2025.

Air Arabia Partners with NHGAM for I AM Maldives Roadshow in collaboration with Visit Maldives & MATATO

Visit Maldives announced a strategic partnership between Air Arabia and the National Hotels and Guest House Association of Maldives (NHGAM) for the I AM Maldives Roadshow in Azerbaijan and Georgia from 17th to 20th December 2024. The Memorandum of Understanding (MoU) signed between NHGAM and Air Arabia establishes the airline as the official travel partner,

offering exclusive discounted airfares to Maldivian tourism stakeholders attending the roadshow. The event featured 18 co-exhibitors, including resorts, hotels, guesthouses, and travel agencies, who engaged with key travel industry professionals to strengthen market presence and boost tourism arrivals from these emerging markets. Participants had the opportunity to showcase their properties, gain insights into market trends, and establish business connections. The roadshow included airline presentations, a destination showcase by Visit Maldives, and 40 raffle giveaways featuring holiday packages sponsored by industry partners.

Maldives Wins World Travel Award’s World Leading Destination 5 times In A Row

The Maldives has been crowned the World’s Leading Destination at the prestigious World Travel Awards (WTA) 2024 for an unprecedented fifth consecutive year. This historic achievement solidifies the Maldives' status as a global tourism icon, triumphing over 19 renowned destinations, including Dubai, Greece, Indonesia, Spain, and Vietnam. The award was presented at the WTA Grand Final Gala Ceremony on 24th November in Madeira, Portugal.

Several Maldivian properties and companies were also honored at WTA 2024, showcasing the nation’s exceptional tourism offerings. The categories that the Maldives has won for this year are:

1. World's Leading Destination 2024Maldives

2. World’s Leading Green Destination -

Maldives

3. World's Leading Seaplane Operator 2024Trans Maldivian Airways

4. World's Leading Airport Resort 2024Hulhule' Island Hotel, Maldives

5. World's Leading Luxury Honeymoon Resort 2024 - Vakkaru Maldives

6. World's Leading Luxury Island Resort 2024

- The St. Regis Maldives Vommuli Resort

7. World's Leading Private Island Resort 2024 - Velaa Private Island, Maldives

8. World's Leading Water Villa Resort 2024Emerald Maldives Resort & Spa

Maldives Wins World Travel Award’s World Leading Green Destination For The First Time

In a landmark recognition, the Maldives was named the World’s Leading Green Destination for the first time, highlighting its commitment to sustainability and triumphing over eight renowned destinations, including Chile, Madagascar, Norway, and Peru. CEO & MD of MMPRC, Ibrahim Shiuree, expressed pride in this recognition, emphasising the nation’s commitment to environmental conservation and sustainable tourism. The Maldives’ dedication to preserving our pristine ecosystems has positioned it as a leading choice for eco-conscious travelers.

MMPRC promotes Maldives’ luxury offerings in ILTM’s flagship show, ILTM Cannes 2024

Visit Maldives showcased the Maldives' luxury offerings at ILTM Cannes 2024, held

from 2nd to 5th December at the Palais des Festivals et des Congrès. A total of 12 representatives from seven industry-leading companies participated alongside Visit Maldives. As a premier luxury travel trade show, ILTM Cannes provided a valuable platform for in-person business meetings, networking, and engaging with the French travel trade. The Maldives' stand highlighted the destination’s opulent resorts, exclusive liveaboard experiences, and breathtaking natural beauty, reinforcing its status as the world’s most desirable luxury destination.

Maldives Welcomes First Cruise Ship Visit After Regulatory Reforms

The Maldives welcomed the Italian-flagged cruise ship AIDA on December 8th, 2024, carrying 2,139 tourists from Muscat, Oman. This marked the first cruise ship visit since recent regulatory changes requested by the Maldives Association of Yacht Agents (MAYA). The vessel, catering primarily to Swiss, Austrian, and German visitors, provided a significant boost to the local economy, benefiting restaurants, souvenir shops, local dhonis, guest houses, and retail outlets in Male' and Hulhumale'. The arrival underscored the Maldives’ efforts to diversify its tourism sector and enhance foreign reserves.

MMPRC Signs MOU with ADK to Promote Health and Wellness Tourism Offerings of Maldives

MMPRC signed a MoU with ADK Hospital on December 12th, 2024, to promote health

and wellness tourism in the Maldives. The agreement was signed by MMPRC’s CEO and MD, Ibrahim Shiuree, and ADK’s Managing Director, Ahmed Afaal, at a ceremony held at MMPRC Headquarters. This collaboration aims to enhance the Maldives' reputation

as a destination for high-quality healthcare and wellness services, aligning with the government’s vision to diversify tourism offerings. The initiative is expected to boost the health tourism sector and contribute to the nation's economic growth.

MMPRC and NBAM promote the breathtaking underwater world of the Maldives at the DRT Show 2024

Visit Maldives, in collaboration with the National Boating Association of Maldives (NBAM), promoted the Maldives’ underwater attractions at the Diving & Resort Travel Expo (DRT Show) 2024, held from December 13th to 15th in Hong Kong. Alongside Visit Maldives and NBAM, six companies from the Maldives tourism industry participated: Carpe Diem Maldives, Marselia Maldives, Voyages Maldives, Divescape Maldives, Highrise, and Noorani Travels. The DRT Show, a key international event for diving and marine tourism, offered a platform for showcasing the Maldives’ diving products and underwater experiences to B2B professionals. MMPRC utilized the event to strengthen ties with international suppliers and buyers, highlighting the Maldives' diverse offerings, including resorts, guesthouses, liveaboards, and diving services.

Visit Maldives Club Launches Global Sports Fishing Tournament “Burunu Boma”

The Visit Maldives Club (VMC) launched the Maldives’ biggest sports fishing tournament, "Burunu Boma," on December 20th, 2024, at a ceremony in Male' Table Tennis Hall, with the Minister of Fisheries and Ocean Resources, Ahmed Shiyam, in attendance. The tournament, scheduled for April and May 2025, aims to attract international fishing enthusiasts and showcase the Maldives’ commitment to sustainable fishing practices. The event also unveiled the Burunu Boma microsite and winner’s digital shield. Minister Shiyam highlighted the significance of the tournament as the largest of its kind in the country, to be held at Crossroads Marina. MMPRC CEO and MD Ibrahim Shiuree outlined plans to make the event a flagship international festival, contributing to the Maldives' sports tourism and establishing it on the global tourism calendar. The Burunu Boma tournament emphasizes sustainability with a "catch and release" approach, reinforcing the Maldives’ environmental focus in tourism.

The Maldives Reaches Another Monumental Tourism Milestone With the Arrival of the 2 Millionth Tourist of 2024

The Maldives has celebrated a monumental milestone with the arrival of its 2 millionth tourist for 2024, Astrid Dirnegger, an Austrian

national, who arrived on 26th December 2024. This achievement marks the realisation of a target set by President Dr. Mohamed Muizzu and highlights the continued success of the Maldives tourism sector. MMPRC CEO Ibrahim Shiuree praised the collaborative efforts of the industry in reaching this milestone. MMPRC's strategic focus on expanding into new markets such as Azerbaijan, Georgia, and Bangladesh, along with initiatives in sports, film, and medical tourism, contributed to the success. The Maldives also earned global recognition, winning the World’s Leading Destination title for the fifth consecutive year and the World’s Leading Green Destination award for the first time. MMPRC is poised for another successful year in 2025, with exciting events such as the World’s Biggest Giveaway and APOS Maldives on the horizon.

Maldives Aims for $5 Billion in Tourism Receipts in 2025 Following RecordBreaking Year in 2024

Visit Maldives announced an ambitious target of $5 billion in tourism receipts for 2025, following the success of 2024, a recordbreaking year for the Maldives tourism industry. MMPRC's outreach included key events such as ITB Berlin and ATM Dubai, with new airline routes increasing accessibility to the Maldives. Notable partnerships and agreements were signed with major players, including Fliggy and Weixin Pay, aimed at enhancing the tourism experience. As a result, tourism receipts grew by 15% in 2024, and government tax revenues increased by 8%. The Maldives also won several global awards, including the World’s Leading Green Destination title.

Looking ahead to 2025, Visit Maldives is

shifting its marketing strategy, focusing on conversion-driven tactics, such as video-based digital campaigns and stronger collaborations with airlines and tour operators. New initiatives like the Visit Maldives Shop, Calendar, Academy, Content Portal, and Data Dashboard will support this strategy. Key events, including the launch of "Visit Maldives Week" in major markets and the Burunu Boma fishing competition, are planned to raise the destination's profile further.

Visit Maldives will continue to prioritise digital platforms and global partnerships, aiming for consistent quarterly activities across top markets and achieving collective success in the coming year.

MMPRC Celebrates New Year 2025 with ‘Maldives Culture and Food Festival’

Visit Maldives hosted the inaugural Maldives Culture and Food Festival, a two-day event held at Central Park, Hulhumale’, on December 31st, 2024, and January 1st, 2025. The festival showcased Maldivian cuisine, local arts, crafts, and entertainment, offering an immersive experience for locals and tourists. With the collaboration of key partners, including the Ministry of Tourism, Maldives Airports Company, and Dhiraagu, the event featured cultural performances, food stalls, and interactive activities. Highlights included a spectacular drone show, fireworks, and familyfriendly activities such as a climbing wall and Boduberu performances, celebrating the Maldives’ cultural heritage as the nation bid farewell to 2024 and welcomed the new year.

Cover Story

Discretion, not display - the soft power of quiet luxury

"Quiet luxury" has gained traction as a modern buzzword, paralleling concepts like "quiet quitting." But what exactly does it represent? Essentially, it’s the art of indulging in sophisticated, understated experiences. It’s where wealth whispers, and luxury is experienced in subtle forms. Though quiet luxury has been a prominent topic in the fashion world, it has also quietly infiltrated travel and hospitality in recent years The rise of this trend is surprising, especially when compared to the usual extravagance associated with luxury travel. The travel industry is uniquely positioned to embrace this shift, moving away from flashy, unattainable destinations towards more intimate, less commercialised locales, such as glamping in Africa, exploring the timeless charm of Tuscany, or enjoying a secluded getaway at a resort in the Maldives. The current attraction in travel is “anti-tourism,” destinations that remain untouched by the usual tourist traps.

In recent years, a shift in the luxury travel industry has been brewing, one that favors subtlety over spectacle, exclusivity over excess. As the world evolves, quiet luxury has emerged as the new definition of high-end travel, replacing the flashy displays of wealth with refined, understated experiences. Stealth wealth, or the idea of enjoying luxury without drawing attention, is now spilling into the travel sector, particularly among the affluent who are increasingly forgoing glitzy, seeand-be-seen destinations for more discreet, tranquil getaways.

Quiet luxury is a concept rooted in the idea

that true wealth doesn’t need to be flaunted. It’s not about flashing expensive logos or engaging in conspicuous consumption; instead, it’s about using high-quality, often understated products that speak to one’s refined tastes without drawing attention. This shift towards subtlety is reshaping the way people experience luxury, particularly in the context of travel and tourism.

High-profile events are losing some of their allure as well, with many opting for remote locations that offer mental health benefits, family connection, and peace of mind. Destinations that prioritise serenity over glory are becoming more desirable, places where silence is golden and where luxury is defined by exclusivity rather than extravagance. The Maldives, for example, with its tropical balmy breezes, over-water bungalows and emerald lagoons, offers a symphony of sophistication for those who value quiet luxury tucked away from the bustling everyday life. Resorts like Kudadoo, Cheval Blanc Randheli, and Anantara Kihavah, among others, offer a sense of holistic well-being that is neither loud nor flashy, but subtle and deeply enriching. Here, serenity is served on a silver platter, with no request too grand and no detail too minute to

escape attention.

Understated elegance over flashy indulgence

Quiet luxury isn’t about showing off; it’s about creating experiences steeped in privacy, refinement, and comfort. It’s a stark contrast to the well-trodden tourist traps, where clanging noise, crowds, and camera flashes often disrupt the experience. Instead, quiet luxury focuses on the “white noise” of environments where service whispers and experiences speak louder than any branded display.

This shift aligns with a growing preference for destinations that prioritise peace, seclusion, and bespoke services. For example, in the Maldives, guests arrive by seaplane to resorts in far atolls, slipping into their private slice of paradise almost unnoticed by the outside world. The Maldives isn't just about unwinding; it’s about immersing oneself in an environment where time seems to stand still, and every whim is catered to with discreet precision. The Maldives’ focus on tranquility and exclusivity appeals to those who value luxury that isn’t seen but felt, a deeper, more intimate experience.

A significant shift in the global luxury travel market is the growing preference among affluent travellers for discretion over overt displays of luxury. This trend is fueled by an increasing awareness of how excessive displays of wealth can attract unwanted attention, particularly in a world where public scrutiny of conspicuous consumption is on the rise. As a result, many high-networth individuals are increasingly mindful of how their luxury experiences are perceived, favouring understated elegance over overt indulgence, particularly in emerging, highprofile destinations like China, where the top 1% values privacy alongside luxury. Destinations that offer tranquility, privacy, and exclusivity like the Maldives are perfectly

positioned to cater to this demand for quiet luxury. Rather than opting for traditional, extravagant resorts, travellers are now seeking experiences that prioritise serenity and subtlety with their privacy uncompromised. These travellers are drawn to destinations that offer secluded villas, private accommodations, and a personalised, low-profile experience. The focus shifts from showcasing wealth to enjoying it in peace, where luxury is felt but not flaunted. In this new ideal, opulence becomes a deeply personal experience, one of quiet refinement rather than social display.

The next frontier

The global travel industry is witnessing a paradigm shift where high-net-worth individuals are increasingly seeking understated, mindful, and personalised experiences. Quiet luxury is no longer just a trend; it’s curating the future of luxury travel. This evolving preference is driven by a desire for authentic, culturally rich experiences, as well as a preference for destinations that are not shaped by the gimmicks of traditional, loud tourism.

For brands in the travel industry, embracing this shift is crucial. Destinations can stand out by offering curated experiences that appeal to intellectual and cultural luxury, rather than over-the-top, commodified luxe. The key is to offer experiences that feel deeply personal, authentic, and local, something that is particularly important as high-net-worth travellers increasingly seek destinations that provide a genuine sense of place and belonging. A place where they can experience less limelight and more connection.

Technology also plays an important role in enhancing quiet luxury, but it must be integrated thoughtfully. The goal is to enhance the overall experience without detracting from the subtlety of the experience. From private yacht charters to personalised wellness experiences, technology should serve the

guest’s need for tranquility and ease, not disrupt it.

Local partnerships are another key strategy for brands to become an integral part of the destinations they serve. By working closely with local artisans, cultural institutions, and eco-friendly initiatives, brands can create a more authentic narrative and offer their guests experiences that go beyond typical luxury.

Quiet Luxury as the new standard

In an industry dominated by excessive displays of wealth, quiet luxury is proving that true luxury doesn’t need to be shouted from the rooftops. Whether it’s a secluded resort in the Maldives or a private villa in an off-thebeaten-path destination, the growing demand for quiet luxury is setting the tone for the way that travellers experience high-end hospitality. For destinations like the Maldives, catering to the growing demand for discreet opulence offers a unique competitive advantage both geographically and as a well-heeled global brand. By focusing on privacy, exclusivity, and personalised service, these destinations can tap into a new segment of affluent travellers who value peace, relaxation, and the ability to indulge without attracting attention or exhibition. In this new era of luxury travel, experiences are valued over material displays, and quiet luxury is setting the standard for what it means to travel in stealth wealth.

The quiet luxury travel trend is having its moment with elite jet-setters trading flashy parties and popular cities for novel experiences and off beat destinations. As the tourism industry evolves, embracing quiet luxury is not just an opportunity; it’s a necessity. For those seeking tranquility, serenity, and refined experiences, quiet luxury travel is the future, and destinations that recognise this will undoubtedly thrive.

Aminath Shaly Working Women

In conversation with Aminath Shaly, an inspiring HR leader who has climbed the ranks from the humble beginnings of a telephone operator to Human Resources Director at the contemporary Oagaa Art Resort. Shaly shares her journey of resilience, her continuous work towards personal growth, her passion for developing local talent, and her vision for a more inclusive and dynamic workplace.

Hotel Insider: Your journey from a telephone operator to a human resources director at the contemporary Oagaa Art Resort is incredibly inspiring. What personal values or habits have been the foundation of your success?

Shaly: When I chose to work in the resort industry, I wanted to build a career in an area that people weren’t familiar with. I didn’t know what to expect when I first started working in a resort; it was a new environment, and at the time, it wasn’t very popular. By “popular,” I mean that people weren’t aware of the various roles available in resorts. When I got the opportunity, I decided to explore it. Once I was there, I saw tremendous potential; something I could grow into.

To reach where I am today, I had to make many sacrifices. I left home, friends, family, and everything I was familiar with to move to an unfamiliar place where I had to rely entirely on myself for growth. Back then, we didn’t have as many opportunities as we do today. Especially as a local woman, it wasn’t easy to thrive in a male-dominated environment.

One of the personal values that has contributed to my success is my commitment to continuous learning. When I started working in the resort industry, I didn’t have a strong educational background. I was just a telephone operator, fresh out of school. I believed that to grow, I needed to acquire skills, knowledge, and experience.

I strongly believe in maintaining a strong work ethic. Being in HR is different from other fields because you have to lead by example. You’re the one providing guidance, supporting the team, and advising when necessary. To excel in HR, you must be disciplined, hands-on, and a role model, often wearing multiple hats to meet the diverse demands of the role.

Another value I uphold is the ability to adapt to different cultures and environments. Every workplace is unique, and understanding these differences is something I prioritise before

taking on a new role. I carefully evaluate whether the opportunity aligns with my career goals and personal beliefs, ensuring that it’s a place where I can contribute meaningfully. I also value building relationships and networking. In HR, relationships are crucial because it’s a people-centric role. You must establish connections and maintain professional relationships, even in challenging situations. Relationships don’t end when someone leaves the resort. The Maldives' tourism industry is relatively small, so you often cross paths with the same people in different settings. Maintaining those connections is important for long-term success. Finally, I believe in dreaming big. From an early stage, I aspired to be at the top of my field and knew I wanted to become an HR director one day. To achieve this, I pursued my studies while working, earning certifications, a diploma, and a master’s degree in HR. I’ve always focused on balancing handson experience with theoretical knowledge. Applying what I learned in real-time, I gained both practical skills and insights, which have guided me throughout my journey.

Hotel Insider: Balancing a hands-on career with ongoing education, like your current psychology degree, is no small feat. How do you stay motivated and manage your personal growth alongside professional commitments?

Shaly: I study because staying future-ready is a trend I follow. I don’t wait around. I read extensively and stay updated on current trends. HR has been evolving significantly, so pursuing a psychology degree alongside my master’s is important for my growth. For me, it’s not about stopping; I see the HR role shifting in the next 5-10 years to focus more on the psychological aspect, especially when dealing with the new generation.

Hotel Insider: You have an impressive track record in HR with various recognitions. How do you continually

challenge yourself to grow as a leader in a field as dynamic as HR?

Shaly: When I started in HR, the field was very different from what it is now, and it continues to evolve. It’s a dynamic role that doesn’t require doing the same thing repeatedly because it constantly adapts to new aspects as we grow into it.

I dream of transforming HR in most organisations. I consistently advocate that HR is not just an administrative job tucked away at the end of the office, limited to recruitment, selection, or filing.

HR is one of the main pillars of any organisation; it’s about people. We are there to look after the employees on behalf of the company and, at the same time, provide valuable feedback to ensure things can be achieved collaboratively. We serve as the critical link between both sides.

That’s why I always say, “Be the change you want to see and empower others to do the same.” HR will never be a business that fades away because people will always be essential. Especially in the hospitality industry, where service defines success, you cannot deliver excellence without your people.

Hotel Insider: With your invaluable experience in HR and psychology, where do you see the role of psychology and emotional intelligence play out in HR practices and the hiring process?

Shaly: EQ plays a significant role because emotional intelligence is a topic that many leaders discuss nowadays, particularly in areas such as relationship building, conflict resolution, engagement, and retention. For me, when it comes to recruitment and selection, especially in leadership hiring or hiring for potential leadership roles, EQ is absolutely crucial. Understanding others and their emotions, as well as being aware of your own, is vital.

This is why so many people emphasise that leaders must focus on understanding their own

Working Women

emotions and learning how to manage them, as well as understanding the emotions of those around them to lead effectively. In recruitment, this is one area I prioritise. It helps me when structuring questions and assessments around these qualities.

In a resort environment, where you often work in groups or teams, isolated from family members and friends, adapting to a new environment is challenging. A sense of belonging within a dynamic group setting is essential, and EQ plays a critical role in understanding and managing your emotions. This is key to adjusting to new environments, situations, or roles.

Hotel Insider: What are your aspirations for the Maldives' HR ecosystem in the future, and how do you see yourself contributing to its evolution?

Shaly: For the HR ecosystem of the future, as I’ve mentioned, the new generation, specifically the Alpha Generation, will be very different from those we have worked with in the past. In 5-10 years, we will need more mentors, and guidance and coaching will play a significant role, as research, current articles, and expert opinions in the field suggest. This generation will require more support, and that is an area where HR will evolve and take shape.

For me, I recently completed my international coaching certification from the Coaching Federation. This was part of upgrading my skills and becoming future-ready so that I can contribute effectively to coaching and mentoring initiatives.

Hotel Insider: AI and digital transformation are reforming HR. How do you envision these technologies enhancing talent management and employee engagement in the future?

Shaly: I think it plays a hugely positive role. I am someone who truly encourages and welcomes digital transformation because, looking back to when I first started in HR, I remember the significant amount of administrative work and the many hours spent behind a desk. Now, with AI and various digital platforms, those tasks have become much easier.

These transformations have greatly streamlined our day-to-day data management, freeing up time for more human-centred activities. We can now spend more time in the field, engaging with people in operations, which is what employees truly need, they need someone to listen to them and understand their concerns.

However, it's crucial to understand that AI or digital platforms will never replace us entirely because the human touch is irreplaceable. This

human connection is what people value the most, and it remains the most important and beautiful part of being in HR.

Hotel Insider: Pre-opening hotels come with its challenges. What lessons did you learn from these experiences, and how have they influenced your approach to HR management?

Shaly: Pre-opening has been challenging. It’s not the same as joining a resort where everything is already set up, and you can simply pick up the manual and start working. In a pre-opening, you’re there from day one, you’re among the first people hired by the company, becoming one of its foundations. Before others join, you’re responsible for developing what will work and what won’t. Once the resort becomes operational, you can see your contributions reflected in its development. While it may be difficult, at the end of the day, seeing all those efforts come to fruition is incredibly rewarding.

After completing the pre-opening of my first property, I realised this was what I wanted to do. It’s more challenging and far more interesting because you get to create different concepts, contribute your ideas, and see them come to life. From the people I’ve spoken to, many agree that once you’ve done one preopening, you’re likely to do another, simply to have the opportunity to create something new. The experience is exciting, and you get to influence HR processes and implement changes. In established organisations, big changes are often resisted, but in a pre-opening, you can make incremental contributions that pave the way for further advancements in HR.

I’ve been fortunate with pre-openings. For me, achieving a higher percentage of locals in the workforce during pre-openings has not been particularly challenging. From day one, we set targets, and leadership, management, and owners have always been very supportive of these goals. It’s an area I’m especially proud of because there’s so much local talent, and it’s just a matter of strategising and bringing them on board, particularly during a pre-opening.

Hotel Insider: As a certified coach and mentor, what have been some of your most rewarding experiences in revamping the careers of aspiring HR professionals?

Shaly: That is something I would love to talk about. When I became an HR professional leader, I made it a priority to nurture local talent. I have always taken on trainees new to HR, and seeing them develop into directors or managers has been the most rewarding experience. Across all the pre-openings and properties I have worked at, I have helped

shape the careers of many young local HR professionals, placing them in reputable resorts as HR leaders. This has been incredibly fulfilling. None of the HR teams I’ve worked with so far have left the HR field or remained in the same position, they’ve all grown into accomplished HR professionals. They are like my stars, and I stay in touch with them. I have different groups, and they still reach out to me, whether they’ve received another offer, are considering a career move, or are facing a challenging situation at work and need guidance.

Hotel Insider: Gender equality is a key commitment of yours. What practical steps can organizations take today to ensure more inclusive and diverse workplaces in the tourism industry?

Shaly: Promoting gender equality within the workplace is crucial for creating a fair and inclusive environment. A practical approach to achieving this goal is to initiate the Human Resources Planning stage, where a broader recruitment pool is established by seeking diverse talent and ensuring equitable opportunities.

One important focus is collaborating with management to understand the gender gap and ensure there are no pay disparities when preparing job offers. Empowering female applicants and employees to negotiate their salaries effectively is vital to encouraging them to recognise their value. Other strategies to close the gender gap include fostering a safe work environment and promoting female workers on the front lines to demonstrate the value we place on their contributions.

Prioritising employee growth and success is essential. I take a personal approach to development by offering one-on-one assistance and providing necessary resources and training to ensure everyone has the tools needed to succeed.

As a mother, I understand that employees have personal responsibilities outside of work, such as caring for children. To support them, we should encourage flexible working arrangements that allow employees to balance their work and personal lives.

As leaders, we should take pride in fostering a safe, supportive, and inclusive environment that encourages female employees and minorities to thrive, providing them with the training and guidance needed to excel in their careers.

Hotel Insider: Thank you for your time, Shaly. The insights you’ve shared are invaluable and truly appreciated.

Back of the Haus

The Meeru Coral Restoration Project

In this edition of Back of the Haus, we highlight Meeru Island Resort’s Coral Restoration Project, an ongoing effort aimed at reviving the island’s delicate coral reefs. The resort’s commitment to preserving the surrounding marine ecosystems ensures the continued health and diversity of marine life for years to come.

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The Meeru Coral Garden Project was conceived in 2017 in the wake of the catastrophic effects of the 2015 El Niño on the Maldives’ coral reefs. Proposed by Hussein Afeef and brought to life in cooperation with 'Save the Beach,' a renowned Maldivian NGO, the project focuses on coral reef restoration.

2

'Save the Beach' marine biologists spent the first year assisting and training the Meeru team. Different coral planting techniques, such as metal frames and cement blocks, were utilised, along with regular cleaning and maintenance as the corals began to grow.

3

A preliminary survey was carried out in the surrounding waters of Meeru to assess the marine environment and identify the most optimal locations for the coral restoration project.

4

The preliminary survey involved mapping the area, evaluating water conditions, and examining the existing coral health to determine the best sites for coral planting and growth. Concrete rocks, used to recreate the natural reef environment, presented corals glued with to concrete.

The frames, which were easily welded on-site at the resort, were deployed in designated coral propagation areas, anchored 2 feet into the lagoon floor. They were kept slightly elevated to ensure proper water flow around the corals. Care was taken to avoid damaging existing live corals during deployment, and the frames were arranged aesthetically. 5

6

Using data collected ,the team sought to evaluate the present fish biodiversity. While additional surveys might be necessary, they found that, due to the nursery's high three-dimensional structure, a considerable number of new species had emerged, with the Blue-stripe Snappers being particularly present.

Yes, Chef

Federico Tidu

Hailing from Cagliari, the capital city of the Italian island of Sardinia, Chef Federico Tidu was introduced to the art of cuisine at the age of 13 when his mother began guiding him to prepare family lunches from her written recipes. Chef Federico also spent weekends at his father’s butcher shop, learning the art of butchery, understanding cuts of meat and the importance of respecting each and every part of the animal.

While enrolled in the Hospitality School in Cagliari, he worked alongside his father in the shop and over the years, the experience cultivated a robust work ethic and honed his butchery skills under the watchful guidance of his meticulous father. In 2002, Federico earned his Diploma in Culinary Arts and Restaurant Services, which then fueled his celebrated career in Michelin starred restaurants and luxury 5-star hotels and resorts.

Chef Federico’s culinary quest has taken him to the kitchens of Tivoli Restaurant and Hotel Tyrol in Italy, Pilu at Freshwater and Cable Beach Hotel in Australia and the celebrated Bvlgari Restaurant in Japan. He then spearheaded Limone Dining in Australia, a fine dining establishment where he emphasised the quality of local produce and culinary artistry.

In 2018, Chef Federico joined the team of Jonah’s Restaurant in Australia, eventually becoming their Executive Chef. Throughout his culinary journey, Chef Federico has

curated and hosted myriads of private dinners, delivering exceptional gastronomic experiences. He is now the Executive Chef at COMO Cocoa Island in the Maldives. We, at Hotel Insider, spoke to Chef Federico about his experiences in the world of cuisine.

Hotel Insider: When you were introduced to the art of cooking as a child, did you develop a passion for it instantly and realise that it was what you wanted to do for the rest of your life?

Federico: At 13, it was pure curiosity. A career as a chef wasn’t even on my radar. My mother sparked my interest and my father helped me develop my skills. They taught me discipline and a deep respect for quality ingredients, even if I didn’t realise it at the time. The turning point came during my first experience in a Michelin-starred restaurant. The precision, techniques, and depth of flavour captivated me. From that moment, I knew I wanted to fully immerse myself in the culinary arts.

Hotel Insider: Your culinary journey has

"At 13, it was pure curiosity. A career as a chef wasn’t even on my radar. My mother sparked my interest and my father helped me develop my skills. They taught me discipline and a deep respect for quality ingredients."

taken you from Italy to places with varied cuisines like Australia and especially Japan, where its people have a very exotic palate. How did honing your skills in those places affect your growth as a chef?

Federico: Each place left a unique imprint. Italy taught me simplicity and the value of fresh, local ingredients - the foundations of my cooking. Australia opened my eyes to culinary diversity, blending multicultural influences with local produce, encouraging creative experimentation.

Japan was transformative. The discipline, precision, and reverence for ingredients redefined my approach. I learned the power of restraint, the balance of umami, and how minimalism can create profound impact.

Together, these experiences broadened my palate, refined my techniques, and reinforced the belief that great food is about respecting the ingredients, culture, and people.

Hotel Insider: After your year in Tokyo, you were part of Limone Dining, a new fine dining restaurant in Australia. How was the experience of a restaurant opening and what were the challenges you faced within the process of creating a new culinary establishment as the Head Chef and a business partner?

Federico: Opening Limone Dining was both exciting and intense. As Head Chef and business partner, I was responsible for creating more than just the menu, I was building a vision.

The first challenge was assembling a passionate team who shared that vision. Then came logistics: sourcing quality ingredients, designing the kitchen, and ensuring every detail was ready for opening day.

Developing the menu was the most rewarding challenge, balancing innovation with local flavours. Seeing guests enjoy the result made it all worthwhile. It was a test of creativity, leadership, and resilience, but also deeply fulfilling.

Hotel Insider: You began your tenure as Executive Chef at COMO Cocoa Island quite recently. What has the experience been like for you, working in the Maldives, culturally? Have you tried any local cuisine and wanted to experiment with it or

incorporate it into your creations?

Federico: The Maldives feels like a natural extension of my Sardinian roots. Both islands share a profound connection to the ocean, with seafood at the heart of their culinary traditions.

I’ve delved into Maldivian cuisine and found it incredibly inspiring. The focus on freshness, simplicity, and bold spices resonates deeply with me. I aim to honour the rich bounty of the Indian Ocean while showcasing my passion for fine cuisine.

Hotel Insider: Out of all the kitchens you have graced, which experience resonated with you the most?

Federico: Japan, particularly at Bulgari Restaurant, stands out. The pursuit of perfection, precision, and balance left a lasting impression.

The Japanese concept of kaizen which means “continuous improvement” resonates deeply with me. It’s a philosophy I carry into every dish, striving for excellence without compromise.

Hotel Insider: Is there anyone in the culinary field that consistently inspires you? And is there anything you would like to say to those who wish to follow in your footsteps?

Federico: Many inspire me. NOMA, Joël Robuchon, Norbert Niederkofler, and Gaggan Anand. All of these chefs redefine sustainability, dining experiences, and the connection between food, place, and nature.

For aspiring chefs: stay humble, never stop learning, and challenge yourself. Embrace new techniques, strive for perfection, and remain true to your passion and creativity.

Hotel Insider: Who is your greatest champion in your culinary journey that you would like to thank?

Federico: A chef and close friend mentored me during the early stages of my career. His focus on fundamentals and discipline shaped who I am today. While I prefer to keep his name private, I am forever grateful for his guidance and wisdom, which were instrumental in my journey.

KEWPIE MAYONNAISE JAPANESE STYLE

For more information about Kewpie products, feel free to reach out to us at Sarah International, via email at sales@sarah-international.com or call 993 2238. We are the exclusive distributor of Kewpie products.

Marketplace

A quick guide to the suppliers and service providers that cater to the Maldivian tourism industry.

Banking & Insurance

ALLIED INSURANCE

Allied Insurance Company Pvt Ltd is a leading insurance service provider offering total solutions with a comprehensive range of general, life Insurance and Takaful services throughout the Maldives. Allied’s customers include individuals, smallmedium businesses, corporate and government institutions. City Square, 3rd Floor, Chaandhanee Magu, Male’, +960 334 1001, toll free 1600, info@allied.com, allied. mv

AMANA TAKAFUL

Amana Takaful PLC is a full-fledged and licensed General Insurance company with an outstanding portfolio of Takaful insurance solutions. Commencing operations in 2003, it stands proud as the only publicly quoted insurance company in the Maldives listed in the Maldives Stock Exchange (MSE). 3rd Floor, H. Mialani, Sosun Magu, Male’, Maldives, +960 331 5262, info@takaful.mv, takaful.mv

BANK OF CEYLON (BOC)

With over seven decades of experience, the bank offers a broad range of services including commercial banking, trade finance, development financing, mortgage financing, lease financing, investment banking, corporate financing, dealing in government securities, pawn brokering, credit card facilities and others. H. Aage, Boduthakurufaanu Magu, Male’, +960 333 7564, smit@bocmale.com.mv, bocmale.com.mv

BANK OF MALDVIES (BML)

Known locally as “the national bank,” BML is a public limited company with majority ownership held by the government of Maldives. BML is a full-service bank engaging across the complete spectrum of personal, business and corporate financial services. BML Head Office, No. 11, Boduthakurufaanu Magu, Male’, +960 333 0200, main.branch@bml.com.mv, bankofmaldives.com.mv

CEYLINCO INSURANCE COMPANY

Ceylinco Insurance’s company policy is to settle claims within 14 days from the date of receipt of the complete documents, and they take pride in attempting to meet this deadline.Speed and efficiency are the company's hallmarks and total customer satisfaction is their goal. 3rd Floor, H.Merry Side, Boduthakurufaanu Magu, Male', +960 969 3939, info@ceylincoinsurance.com.mv, ceylinco-insurance.com

COMMERCIAL BANK OF MALDIVES

The Commercial Bank of Maldives is a joint venture between Tree Top Investments Pvt Ltd (TTIL) and the Commercial Bank of Ceylon PLC (CBC). Commercial Bank of Ceylon PLC was established in 1969, and have since become the largest private bank in Sri Lanka with an asset base over USD 6 Bn. Commercial Bank of Maldives, H. Filigasdhoshuge, Ameeru Ahmed Magu, +960 333 2668, info@cbmmv.com, cbmmv.com

HABIB BANK LTD

HBL is a Karachi based multinational bank and is one of the largest banks in Pakistan. Founded in 1941, HBL became Pakistan's first commercial bank and is the largest company in Pakistan in terms of assets. As of 2016, HBL has 1700 branches with presence in over 25 countries spanning four continents. Habib Bank Limited, H.Thuniya Building Boduthakurufaanu Magu, Male’, +960 332 2051, customercare.maldives@hbl.com

MAURITIUS COMMERCIAL BANK (MCB)

The Mauritius Commercial Bank (Maldives) is a leading commercial bank in the country, offering a comprehensive range of services to meet the needs of its valued customers. MCB Maldives aims also at being the preferred banking and financial partner of corporate customers, whether they are startups or well established groups. H. Sifa Building, Boduthakurufaanu Magu, Malé, +960 3305656, contact@mcbmaldives.com, mb.mcbmaldives.com

SOLARELLE INSURANCE

Solarelle Insurance is committed to finding new and innovative ways of reducing risks and losses, and is devoted to providing comprehensive General Insurance solutions that can be tailor-made to suit the different needs and lifestyles of its customers. 1st Floor, ADK Tower, Male', 20096, +960 330 0099, info@solarelleinsurance.com, solarelleinsurance.com

STATE BANK OF INDIA (SBI)

State Bank of India opened its first branch in Male’ in February 1974. This heralded the commencement of its Maldives operations as one of the foreign branches of India's largest commercial bank. The State Bank Group has over 22,887 branches within India and another 191 offices outside India, spread over 36 countries. H. Sunsleet, Boduthakurufaanu Magu, Male, +960 331 2111, sbimale@statebank.com, sbimaldives.com

Bath, Kitchen, Laundry

ASTRABON

Astrabon is dedicated towards providing the most apt solutions for resort and hotel supply needs. Astrabon has the finest selection of products supplied by the most reputed manufacturers of the industry. Every product purchased from Astrabon is indicative of high-quality. Orchid Magu, Male, Maldives, +960 300 8060, sales@astrabon.net

AQUA CHROME

Aqua Chrome offers solutions for sanitary fittings, solar heaters and specialized roofing to various economic sectors. GROHE is the world's leading provider of sanitary fittings under one brand and is represented in Maldives by Aqua Chrome. (Grohe) H. Gullalaamaage, Roashanee Magu, K. Male', +960 300 3663, aquachromemaldives.com

HOTEC

Hotec is a sales agent in the Maldives for internationally renowned manufacturers of small equipment and supplies for the food service industry in Maldives. Their objective is to bring the best food service equipment, other kitchen accessories, and bath and wellness products from the best brands in the world. Ma. Favorite, Chaandhanee Magu, Male', +960 334 1616, info@hoteconline.com, hoteconline.com

RADIANTHEAT

Radiantheat Maldives Pvt Ltd is the flagship company of Radiantheat Group and a leading supplier for commercial catering and laundry equipment and spares in the Maldives. Currently Radiantheat represents several renowned global brands. Radiantheat Building 3rd Floor, H. Nooali, Hithigas Magu, Male' 20022, +960 333 4854, sales@radheatonline.com, radheatonline.com

OSMOSIS ASIA

Osmosis Asia Pvt Ltd provides clients with a space where they can find all products that will enable them to run their operations without hassle. They supply spare parts for commercial kitchens, commercial refrigeration, coffee machines, bar and vending equipment. 1st Floor, H.Bonthi Building, Hiffaseyha Goalhi, Male’, +960 300 9551, sales@osmosisasia.com

SOVEREIGN AGENCIES

Sovereign Agencies offers an extensive range of products geared towards the hospitality industry, serving more than 60 resorts in the Maldives. Their products include emiment brands such as Primus, Bauscher, and Vito. Ma. Moorithi Building, 1st Floor, Chaandhanee Magu, Male’, +960 331 4422, sales@sovereignagencies.com.mv

XENON MALDIVES

Xenon Maldives Pvt Ltd provides several types of equipments, genuine spares and services to hotels and resorts. These inlcude kitchen equipments that are commercial and used by popular chefs, and laundry machinery from USA. M. Three & One, Haveeree Hingun, 4th Floor, Male', +960 331 0013, sales@xenonmaldives.com, xenonmaldives.com

Buildware & Hardware

ALIA INVESTMENTS

Currently in its 53rd year of service, Alia has been the sole distributor of the world renowned Yamaha brand for 43 years. Alia is also the distributor of Seakeeper gyroscopic stabilizers, Kohler brand’s sanitary ware, and a large variety of hardware products. 8th Floor, ALIA Building, Gandhakoalhi Magu, Maafanu, Male’ 20311, +960 332 3564, info@aliamaldives.com

ASK HOLDINGS

ASK Holdings Pvt Ltd is a hardware company based in Male', Maldives. The company's mission is to maintain quality standards for all products and provide valued customers with store wide warranty services, best prices, reliable products and amenities to make the company's stores the first choice for your household needs. +960 332 4679, info@ask.com.mv

CO-LOAD MALDIVES

Co-Load Maldives Pvt Ltd is known for establishing the American franchise Ace Hardware and Home Centre in Male', and also for their paint solutions through Color Bank. The company is the sole distributor of several world-renowned brands. M. Baarana, 1st Floor, Majeedhee Magu, Male', +960 332 0450, admin@coload.com.mv

NALAHIYA

Nalahiya Trading Pvt Ltd is a leading importer of building materials in the Maldives. The company imports cement, coarse and fine sand, roofing sheets, plywood, GI pipes, gypsum boards and others. M Faaroshige', 8th Floor, Orchid Magu, Male', +960 333 1999, marketing@nalahiyatrading.com

PROMINENT RESOURCES

Prominent Resources Pvt Ltd was established in 2011 and has built a reputation as an importer of hardwood and other related items direct from Malaysia, Indonesia and New Zealand. M. Onigandu (1st Floor), Muranga Magu, Male', +960 333 3707, marketing@prominentmaldives.com

RAINBOW

Established in 1990, Rainbow Pvt Ltd is a building service provider that caters to the Maldivian market. The company's extensive portfolio of products include furniture, roofing materials, sanitary-ware and fittings, kitchen systems, electrical products and paint. G.Maarana, Alikilegefaanu Magu, Male', +960 331 6914, sales@rainbow.com.mv

SONEE HARDWARE

Sonee Hardware is one of the largest hardware businesses in the Maldivian market. They offer a broad range of products, from hardware to kitchen tools. The company which started from 1970 since then has grown from one outlet to six. Sonee Building, No. 7, Ibrahim Hassan Didi Magu, K. Male, Maldives, +960 333 6699, info@sonee.com.mv

TIMBER HOUSE

Timber House has over a decade of experience in the timber industry and helps prospective customers in evaluating the various volumes and types of timber best suited for their needs. M. Honeydew, Izzuddheen Magu Male’, 20311,

Dive & Water Sports

BEST DIVES

Best Dives Pvt Ltd is a leading diving and watersports centre, excursion and yacht charter service provider, operating in both high-end luxury resorts and middlerange resorts in the Maldives without compromising on quality service. 6/F MF Building, Chandhanee Magu, Male city, Maldives. +960 330 5960, info@bestdivesmaldives.com

BLUE HORIZON

Blue Horizon offers diving and surfing adventures that are tailored to meet the needs of its clients. Currently the company operates two motorized yachts and two sailing catamarans. M. Bolissafaru 2nd Floor, Orchid Magu, Male', +960 332 1169, travel@blue-horizon.com.mv

DTECH

dTech Pvt Ltd is the sole distributor of SEADOO and EVINRUDE brands - providing the finest Personal Watercrafts (PWC) and Outboard engine products in the Maldives. Having established in 1998, dTECh has always worked towards offering the best products to the Maldivian marine and power sports industry. M. Whale Shark, Male', 2021, +960 333 4051 spareparts@dtech.com.mv, dtecg.com.mv

EURO DIVERS

Euro-Divers Maldives offer scuba diving activities in some of the best scuba diving resorts in Maldives as well as water sport activities at selected resorts. Euro-Divers Worldwide was founded by Swiss nationals over 40 years ago and offers safe, exciting and professional scuba diving activities and scuba diving lessons in some of the world’s best diving destinations. euro-divers.com

GOLDEN JET TRADE

Golden Jet Trade Pvt. Ltd, established in 1985, a relatively small business then is now a leading supplier of quality Scuba Diving, Snorkelling, Water sports and Swimming equipment in the Republic of Maldives. Providing quality scuba diving wetsuits in all sizes, Scuba Diving fins or Flippers to Scuba Diving, Snorkelling gear and water sport knives and accessories. Golden Jet Trade Pvt. Ltd. 3, Chandhanee Magu, Male’, +960 322338 divegear@goldenjet.com.mv

MA

SERVICES

MA SERVICES is a market leader in the sale, installation and maintenance of highpressure breathing air equipment, and is the authorized distributor for brands such as BAUER, Scubapro, Analox, HATZ. G. Veyoge, Husnuheena Magu, Male', +960 331 0935, maserv@dhivehinet.net.mv, maservices.com.mv

OCEAN GROUP

Ocean Group Maldives founded in 1998 is now one of the most successful premier dive and water sports operator with an impressive 20-year track record and many innovative launches. Customizes bespoke experiences for discerning travellers seeking truly unique dive and water sports experiences and have partnered with some of the best luxury resorts in Asia with the highest standards of sustainability and eco-tourism. +960 300-4649 go@oceangroup.mv

SILVER SANDS

Silver Sands Pvt. Ltd. has been in the inbound travel business since its inception. In 2005, the Company expanded into resort-based recreational activities and has been investing in and managing dive and water sports operations at 11 luxury resorts in the Maldives. Chandhaneege, 2nd Floor, Alhivilaa Magu, Male', 20292, +960 301 7777, sales@silversands.com.mv

SQUID MALDIVES

Squid Maldives is a leading company operating in the distribution of diving equipment and services. The Male’ based company is the sole authorised distributor of Mares, Coltri, DAN, and SSI services in the Maldives. Squid Maldives, Shop #1/29, Chandhanee Magu, 20189, Male, +960 723 9458, sales@mare.mv

Electrical, Energy, Water

FSM

Established in 2000, FSM is a comprehensive fuel service provider that continuously seeks ways of improving its services and efficiencies through latest technologies and best practices. FSM works vigorously to improve their capacity and meet the challenges and the ever-growing expectations of their customers. Fuel Supplies Maldives Pvt Ltd, STO Aifaanu Building, 4th Floor, Boduthakurufaanu Magu, Male’, Maldives, +960 333-6655

ILAA

ILAA aims to provide environmentally sound world quality products to the resorts of the Maldives to protect and preserve the delicate environment. The company provides renowned quality products for clean power, solid and liquid waste management and electric vehicles. Lot No: 10637, Zone: M2-24, Onugas Magu, Hulhumale’ 23000, +960 335 5751, info@ilaamaldives.com, ilaamaldives.com

MWSC

Established in 1995, Male’ Water and Sewerage Company is the pioneer organization in the Maldives to institute a water production and wastewater management system. MWSC has become a multi-disciplinary engineering and manufacturing organization, providing engineering solutions for integrated utilities. Fen Building, 5th Floor, Ameenee Magu, 20375, Male, +960 332 3209, pr@mwsc.com.mv, mwsc.com.mv

PLANKTON ENGINEERING

Plankton Engineering is one of the well-recognized names in the Maldives for designing, assembling, and supplying high quality panels. These include metering, generator control panels, high voltage panels, VFD Panles. The company builds and assembles electric panels in their workshop in accordance with industry quality standards. 1st Floor, H.Thonada, Janavaree Magu, 20045, +960 330 3678, info@ plankton.com.mv, plankton.com.mv

STATIC COMPANY

Static Company Pvt Ltd's primary objectives are in the fields of mechanical and electrical engineering and water treatment. The company’s main activities include the design. contracting, supply of power generation and distribution of equipment, etc. M.Huraa, Fareedhee Magu, Male', Maldives, +960 331 0313, info@static-company.com

THE HAWKS

One of the leading fuel supply companies in the Maldives, the Hawks' services include fuel supply to inhabited islands, resorts, industrial and commercial projects, as well as sales and distribution of fuel related equipment. Bunkering services are provided both domestically and internationally to fishing vessels, ferries, safaris, cargo ships, cruise vessels, super and mega yachts. +960 334 0949, info@thehawks.biz

URBAN INVESTMENT

Urban Investment Pvt Ltd is a distinguished supplier of electrical home appliances and is also one of the leading resort suppliers. The company operates three shops in the capital, Male', having a variety of products ranging from electric kettles to air-conditioners and generators. Urban Investment Pvt Ltd, Neena, 2nd Flr, Keneeri Magu, Male’, +960 331 7019, sales@urbaninvestment.net

VAMCO

VAMCO's vision is to create long lasting solutions that customers will appreciate. The company prides itself in creating customized packages (product solutions) for fishermen, cargo-vessels and for inter-island ferry operators as well as playing a role in bringing mobility to Maldivians. +960 332 1169, marketing@vamco.com. mv, vamco.com.mv

Electronics & Accessories

ASTERS

Asters is a leading provider of high quality and affordable home and office furniture, electronic appliances, technology products and office supplies. Also supplies home, outdoor furniture, office furniture, IT solutions, stationery, office supplies and equipment. +960 3316464, sales@asters.com.mv

LE CUTE LIFESTYLE

Lintel Investments and Management Services Pvt. Ltd. is a wholly Maldivianowned company registered and operating in the Maldives as one of the country’s leading distributors of luxury fashion, beauty and lifestyle electronics brands. Le Cute Lifestyle Electronics is the official distributor for Panasonic, BOSCH Home Appliances, Electrolux, Marshall and Bowers & Wilkins brand of products in the Maldives. +960 301 0200, info@lintel.com.mv, lintel.com.mv

REEFSIDE

Reefside Maldives is recognised as a leader in selling original watches and electronic products in Maldives. Reefside is the authorized service centre for LG, Sony, Bose and Nikon Electronic products in the Maldives and offers local and international after sales service guarantee. KKM Building, 03, Orchid Magu, P.O. Box 20189, +960 332 3545, reefside@reefsidemaldives.com, reefsidemaldives.com

REFCOOL INVESTMENTS

Established in October 2002, REFCOOL has national reach and vision, offering exciting products and services that touch everyday lives of the people. Being in the business only for a few years, REFCOOL has already gained recognition as a major player in the rapidly evolving tourism and construction industry of the Maldives. 1st Floor, M. Seena, Varudhee Hingun, Male', 20253, 330 9900, info@refcool.com.mv, refcool.com.mv

STATE TRADING ORGANIZATION (STO)

STO group, with its subsidiaries, joint ventures and associates, is a national leader in business. It also focuses on petroleum, cooking gas, construction materials, medical supplies and pharmaceuticals, home appliances, electronics, supermarket products and insurance. STO Head Office Building, Maafanu, Boduthakurufaanu Magu, Male', +960 334 4333, info@sto.mv, sto.mv

Engineering & Marine

AS MARINE MALDIVES

AS Marine Maldives, a joint venture between AS Marine Dubai and Coastline Investment Pvt Ltd offers a range of services from boat repairs to refurbishments of boats’ structure and systems, with a wide range of boat types and brands. AS Marine Maldives provides complete solutions from the drawing board to delivery. +960 799 8590, info@asmarinemaldives.com

HASSAN MARINE

Established in 1999, with a service center specialising in repair, installation and maintenance of out-board engines, Hassan Marine is the exclusive distributor in the Maldives of Mercury Engines, Quicksilver Parts & Accessories, Attwood Marine Products, NGK Spark Plugs, Seafirst Steering Systems and many more. M. Kakolhas, Izzudheen Magu, Male', +960 300 7044, info@hassanmarine.com, hassanmarine.com

MTCC

Maldives Transport & Contracting Company (MTCC) provides a diversified range of products and services, such as construction and project management services, logistical operations, modern transport services, engineering and docking services and an extensive range of reputed products as, Yanmar and Suzuki marine engines, Hamilton propulsion system, Castrol lubricants, Sigma protective coatings, Scott Bader boat building composite. 7th Floor, MTCC Tower, Boduthakurufaanu Magu, Male', Maldives, +960 332 6822, info@mtcc.com.mv

OFFSHORE

Offshore's main focus is on the design and construction of safari yachts, dive boats, ferries, 4th generation fishing vessels and speedboats. These include hi-tech high-speed crafts and cargo carriers as well. Additional services include designing sophisticated yachts and boats, project costing, stability reports, turnkey boat building, supervision of projects and inspection, and consultancy. sales@offshore. mv, offshore.mv

SOUVENIR MARINE

Originally established in 1994 with few tourist gift shops in Malé, Souvenir Marine Pvt Ltd was formed in 2004. Today with 35 speed boats transferring the majority of tourists across Maldives, Souvenir Marine Pvt Ltd are experts in speeboat transportation, manufacturing, repair & maintenance. 3rd Floor, H. Orchimaage, Ameeru Ahmed Magu, +960 332 5893, ask@souveniremarine.com

Event, Lighting, Sound

AZIDON

Azidon specialises in sound reinforcement, stage lighting and turn-key events and projects in Maldives. Azidon’s technical planning and process-oriented approach aims to deliver a flawless result that will impress. Azidon Pvt Ltd, H. Maafilaage, Ground Floor, Kaasinjee Magu, Malé, +960 330 0999, info@azidon.com

DOAV

DOAV makes it possible to monitor and manage equipment, building management systems, scheduling, security, lighting, shades, HVAC, and energy consumption in real-time, all from a single dashboard to maximize system uptime, optimize investments in people, technology, and spaces, and ensure a great user experience. Ground & 1st Floor, H. Fennaage, Buruzu Magu Male', 20054, Maldives, +960 3009600, info@doavonline.net, doavonline.net

EVENT MALDIVES

EVENT MALDIVES is a team of young, creative and passionate professionals with extensive experience in events and entertainment. The objective is to make each and every event a unique experience. These include live shows, live events, ceremonies, exhibitions, product launch events and various other events. sales@ musicworldmaldives.com, musicworldmaldives.com

Food & Beverages

AMAGI MALDIVES

Since 2000, Amagi Seafood has delighted taste buds worldwide with its premium range of high-quality seafood products. Catering especially to luxury resorts across the Maldives, its exclusive branch, Amagi Maldives (Pvt.) Ltd., located in Malé, is committed to delivering the authentic flavors of Sri Lanka to an international audience. Amagi Maldives Pvt Ltd, G. Lamezon, Neeloafaru Magu, +960 7988987, marketing@amagimaldives.com

ARIES MALDIVES

Pyramid was founded three decades ago and is one of the leading distributor for fast moving consumable goods (FMCG) in Maldives. Currently the main lines of products are juices, coffee, teas, biscuits, pasta, baked beans, cooking chocolate, flour tortillas etc. Representing some of the finest international brands and committed to serve resort market in Maldives for more than 30 years. 1st Foor, STO Trade Centre, Orchid Magu, +960 3328658 marketing@ariesmaldives.com

BESTBUY MALDIVES (BBM)

Bestbuy Maldives (BBM), is a supplier to resorts, offering top brands and solutions. BBM is continuously evolving in line with the changing needs of its clients and is one of the most innovative supply operations in the Maldives. Aagé 2nd Floor 0202, 12 Boduthakurufaanu Magu, Malé , 20094. +960 332 0850, hello@bb-mld.com

BONCAFÉ MALDIVES

Boncafé Maldives prides itself on its quality products and services to its valued, blue-chip customers in foodservice – international hotels and resorts, airlines, restaurants and retail outlets by being a one-stop beverage solution provider. Offering a comprehensive range of gourmet roasted and ground coffee, tea, juices, sauces and syrups, coffee machines, frappé mixes and state of the art coffee machines to suit your taste palates and business needs. Beach Towers, 2nd Floor, Boduthakurfaanu Magu, Male, +960 400 1550, admin@boncafe.com.mv, www. boncafemaldives.com

CITY INVESTMENTS

City Investments (Pvt) Ltd was founded in 2002, and deals in bakery products. It deals with some top F&B brands including Pregel Gelato and cocktail products from Italy, Darbo fruit jams from Austria, Fentimans soft drinks from England, Truchillo Freshly Roasted Coffee Beans from Italy and various other products. City Investments, Orchid Magu, Male, +960 799 0558, info@city.com.mv, city.com.mv

COSMOPOLITIAN

Cosmopolitan –a leading Hotel, Restaurant & Resort Supply Company with exemplary and superior quality service. Products range - Frozen & Chilled meat, Dairy & Cheese, Brown Eggs, Frozen Juice, Dry Goods, Seafood, Beverages, Wines & Spirits. Our vision is to be the most preferred Hotel, Restaurant & Resort Supplier in Maldives. M. Omadu Fannu, 4th Floor, +0096331 0477, info@cosmpolitan.com

CYPREA FOOD & BEVERAGE

Formed in 2014, Cyprea F.N.B Private Limited is a subsidiary company of the ‘Cyprea Group’. Having associated with reputed brands from many parts of the world it is an emergent supplier for a range of dry, frozen, beverage and specialty products to the local market and resort sector. ‘The Cyprea’, 66/17, Boduthakurufaanu Magu, Male’, Maldives. +960 3013032, info@cypreafnb.com.mv

EURO MARKETING

Founded in August 1997, the main purpose of Euro Marketing Pvt. Ltd. is to deliver daily merchantable non-alcoholic beverages and other snacks to the rapidly growing tourism industry of the Maldives. Additionally, serving consumer grocery retailers as well as restaurants, hotels, resorts and other food service establishments. Ma, Favourite, Chandhanee Magu, K. Male', +960 332 0022, euromarketingmaldives.com

FANTASY STORE

Fantasy Pvt Ltd supplies food selected from international locales. Products include fruit, wine, meat, pastries, cereals and others. 1st Floor, M. Velaaluge, Fareedhee Magu, Male', +960 332 4668, fantasy@dhivehinet.net.mv

HAPPY MARKET

Happy Market Trading Company Pvt Ltd (HMT) is a premium food and beverage importer & distributor operating in the Maldives. The company has exclusive distributorship of several world renowned F&B brands. M. Newplot, Ameenee Magu, Male`, +960 331 3523, info@happymarket.com.mv, happymarket.com.mv

IFS

International Food Solution (IFS) is a highly reputable company in the forefront of fast-moving consumer goods (FMCG) distribution across the islands of Maldives and Seychelles. The management team, boasting four decades of global experience in the food supply industry, lends further credibility to the IFS brand.

+960 300-0770, www.ifsmale.com

LILY ENTERPRISES

Lily Enterprises mainly focuses on handling and distributing several internationally renowned brands, as well as marketing and promoting them in the Maldives. Additionally, the company is recognised for its efforts in providing efficient service and effective marketing strategies. Ahmadhee Bazaar, Male' 20182, +960 332 3236, info@lilyenterprises.com

MHA

MHA imports and distributes an extensive range of F&B products. They include key ice cream brands such as Walls, Nestle and London Dairy. Other top brands in their portfolio include Milo, Al Shifa Honey, Crown Dates and Crumpy. MHA also carries personal care products including lotions, aftershaves, body sprays and bath products. Contact: +960 334 3694, sales@mha.com.mv,mha.com.mv

SEAGULL FOODS

Seagull Foods specialises in the import, wholesale and retail of food of the finest quality, in regards to fresh produce as well as processed food. Seagull Group also runs an agricultural and fisheries project on the island of Maafahi for fresh fish products and produce. G, Thundi, Ameenee Magu, Male' +960 334 3663, foods@seagullmaldives.com

SIMDI RESU

SIMDI Resu is a supplier of restaurant and bar products such as the prestigious Sambonet and Matfer ranges. The company also supplies leading Italian coffee brands and automatic coffee machines. Established in 1988, SIMDI Resu has become one of the most successful and competitive suppliers of cost effective, state of the art, quality resort-ware. H. Casia, Kasinjee Magu, Male’ 20-044, +960 333 4483, resu@simdi.com, simdi.com

STANDARD AND ORIGIN (S&O)

Standard and Origin (S&O) is a leading food & beverage supplier for the Maldivian tourism sector. With several symbiotic relationships between manufacturers and distributors under exclusive agreements. S&O is the exclusive distributor of many famous brands like KraftHeinz, Kimberly Clark Professional, Del Monte, Lactalis, ITC, Aviko, Etc. Standard & Origin Pvt Ltd, H. Sifa, 5th Floor Boduthakurufaanu Magu Male', +960 301 5544 sales@sno.com.mv

UNITED FOOD SUPPLIERS

United Food Suppliers (United) is one of the fastest growing businesses in the Maldives specialising in supply, storage and distribution of temperature controlled foods mainly geared towards the resort industry. United Food Suppliers, 5th Floor, M. Alia Building, Gandhakoalhi Magu, Male, +960 330 0777, info@ufs.com.mv

VB BROTHERS

VB Brothers is one of the top FMCG distributors in the Maldives. The company has the ability of acquiring world's top brands such as Mars chocolates, Kellogg’s cornflakes, Johnson & Johnson products and Lo’real and Garnier products directly from their sources. VB Brothers Pvt Ltd, MF Building, 9th Floor, Chandhanee Magu, Male', Maldives, +960 330 3329, rsd@vbbrothers.com.mv

Furniture & Flooring

ALLORA

PAN HOME

Allora Pan Home is the sole distributor of a leading Asian furniture brand "SB" in the Maldives. Visit Allora's showroom to experience the many options available to make your home a place of comfort and style. SB products are reputed for their design, quality and value for money. Allora Pan Home, Hithaffinivaa Magu, Male', Maldives, +960 332 5105, info@panocean.com.mv

DAMAS

Damas Pvt Ltd. provides a wide range of products and services including real estate development & management, logistics & moving services, IT services, food and beverages, construction and fabrication materials, and resort equiptment such as cutlery and crockery, hotel linen, cold room items & implements. +960 333 3000, info@damas.com.mvdesign

EVO

EVO is dedicated to providing high quality, creative interior solutions to meet the needs in interior planning and designing. As exclusive distributor of Germany’s top brands such as Nolte Kitchens, Express Kitchens and Csshmal, Evo Home aims to offer clients the best of furniture technology in the Maldives. evohome.mv

FORTSEN

Fortsen offers specialized products & services to the architectural, residential & industrial sector. With its prime focus on interior finishing & furnishing, the company has developed a comprehensive range of wooden laminate floorings, windows blinds & specialty decorative stones. Contact: 332 6662, email: info@fortsen.mv

PALM GLOW

Palm Glow provides hygiene and maintenance solutions while continuously reassessing the commitment to professional hygiene and maintenance, to ensure that the customers are always up to date with the latest in technology, and is always supported from inception throughout the relationship cycle. Ma. Uthuru Innaage, 5A, Nikagas Magu, 20164, Male', +960 300 9700, palmglow.com

SPECTRA

Spectra PLC is an interior product supply and service provider, specialising in ceilings, laminate and wooden floors, window tints, carpets, rugs, wallpaper and many more such products. They have a wide range of experience designing everything from government buildings, education institutes, theater and convention centers, to bedrooms. Faamudheyrige, Maafannu, Orchid Magu, Male’, 20209, +960 333 0099, info@spectra.mv

IT Solutions & Networking

CLICK COMPUTERS

Click Computers is a reputed IT company providing turnkey IT solutions. It offers the latest IT solutions to multinationals, government agencies, private sector parties including hotels and resorts. The company deals with major brands including Dell, Acer, HP, Samsung, Apple and Asus among others. M. Borneo, Male', +960 334 2002, sales@clickmaldives.com

COMPUTER PLUS

Computer Plus Pvt. Ltd is a leading vendor of computer products & services in the Maldives. It aims to provide a comprehensive and wide range of services and products to fulfill the requirements of the information technology sector from system design, procurement, and installation to maintenance of computer hardware as well as providing regular and custom software. M.Send Rose, Iskandharu Magu, Male', +960 333 4862, sales@computerplus.com.mv

DHIVEHI VIUGA

Dhivehi Viuga (DV) is a network infrastructure solution provider that offers stateof-the-art service through a mixed team of local and foreign professionals with the mission of delivering unparalleled service and support to both the Maldivian and international markets. H. Soanary, 5th Floor, Boduthakurufaamu Magu, 20026 Male’, +960 334 4652, info@dhivehiviuga.com

ETALK

Etalk Pvt Ltd provides customers with a unique range of products and services that are fully customisable and suited to homes, local businesses, offices, shops and the hospitality industry. The company designs, installs and services surveillance systems, access control systems, networks, business automation. Husnuheena Magu, 2002 Male', +960 3329132, sales@etalk.com.mv

LINK SERVE

Link Serve Pvt Ltd is the one-stop shop for IT and security requirements. It handles installation & maintenance of CCTV systems, door phone systems, Local Area Networking, PABX Systems, access control systems, time & attendance systems, motion detectors, fire extinguishers, installation solar power systems, installation of alarm systems. +960 300 3000, helpdesk@linkserve.com.mv

MAXCOM

Maxcom Technologies was established in 2005 and is now one of the foremost IT hardware and IT solution centres in the Maldives. It also distributes the brand Dell and offers a variety of products and services such as storage and networking, tablets and laptops. +960 333 0034, sales@maxcom.com.mv

PERSONAL COMPUTERS

Established in 2008, Personal Computers is one of the most reputed names in the IT sector of the Maldives. With two outlets in key areas of Male’ and a dedicated service center, the company provides a comprehensive range of technology solutions that enhance the IT experience of their customers. Personal Computers ensure that the products are 100% genuine and meet the expected quality standards. For inquiries call +960 3003033, info@personalcomputers.mv, personalcomputers.mv

ROSEWARE

RoseWare Corporation Pvt Ltd was established with the objective of providing bestof-breed IT solutions for small and midsize businesses, with skills, resources, and expertise to give clients a recognizable edge while opening up a world of powerful resources. Ma. South Shine, Chandhenee Magu, Male', +960 330 8554, info@rosewarecorp.com

DHIRAAGU

Dhiraagu is one of the largest telecommunications operator in the country offering total solutions and a comprehensive range of mobile, internet, data and fixed line services throughout the Maldives. With nearly three decades of excellence and a proven record of success, we provide mobile, enterprise and fixed broadband services. Dhiraagu Head Office, Ameenee Magu, P.O. Box 2082, 20403 Male, +960 332 2802, 123@dhiraagu.com.mv

MEDIANET

Medianet is one of the largest pay-tv broadcasters in the Maldives with over 30,000 subscribers. The company has an ever-increasing client base and content. Medianet has acquired the license and rights to the best available contents for this region, and offers impressive packages separately for the hotels and resorts in the Maldives. Medianet Pvt Ltd, H.Sisil Hiya (Second Floor), Majeedhi Magu, 20071, Male', +960 332 0800, customerservice@medianet.com.mv

OOREDOO

Ooredoo Maldives provides an extensive range of innovative voice, data and high speed broadband internet services tailored to the growing needs of today’s consumers and businesses. Ooredoo's services include fixed & wireless broadband internet, total resort solutions, mobile money services, and smart solutions. Ooredoo made history by launching the first ever and fastest 3G & 4G networks in the Maldives. H. Sunleet, 5th Floor PO Box 2196 Boduthakurufaanu Magu Male', +960 961 1000, 929@ooredoo.mv, ooredoo.mv

Logistics & Transportation

ASIA FORWARDING

Asia Forwarding is intimately acquainted with the carriers in all trade lanes so that they can direct your cargo in the most suitable way, whether your goal is to minimize freight costs, obtain the best packing, storage and warehousing, or meet seemingly ‘impossible’ deadlines. Asia Forwarding is a didicated team of professionals attending to your needs in a professional manner. +960 334 3041, info@theasiaforwarding.com

CENTURION TRANSPORT SOLUTIONS

Centurion PLC's operations revolve around shipping, freight management, warehousing, distribution, logistics management, ship ownership & management, protection & indemnity. Providing reliable and effective transport solutions to the shipping and airline industry, specializing in the delivery of cargo to any location within Maldives. Faamudheyrige, Orchid Magu, Male', Maldives, +960 333 8530, info@centurion.mv, centurion.mv

EQ LINES

EQ Lines group is a logistical service provider headquartered In Maldives with branch offices in Pakistan, UAE, Sri Lanka with a global reach & ability to service the clientele with regular & project shipping requirements. They are specialized solution providers of door-to-door logistics with total international freight solution, inhouse customs brokerage, warehousing & transport capabilities. 1st floor, 1A, H.Seleena, Galadhun Goalhi, Male, Maldives, +960 400 2050,+960 999 5860, sales@eqlines.com, www.eqlines.com.

LEO TRADING

Leo Trading Pvt. Ltd. started its operation in the early 2000s. The key expert areas of the company include leasing of heavy construction equipment, shipment clearance, cargo clearance, discharging shipments, excavating, back filing & compacting, and constructing underwater pipelines and sewerage systems. Leo Trading Pvt. Ltd, M. Three & One, Haveeree Hingun, Male', Maldives, leo@leotrading.mv, +960 300 6638

LITUS

Established in 2012, Litus Maldives Pvt Ltd is a project logistics management company delivering cost-effective solutions throughout the Maldives. The company develops comprehensive project logistics and construction materials and resort supply service plans tailored to meet specific requirements of customers. M. Manaaziruge, Majeedheemagu, 20305, Male’, +960 300 3999, info@litusmaldives.com, litusmaldives.com

TTS

Total Transport Solutions is one of the leading shipping, freight forwarding & logistics service providers in the Maldives. They offer a range of products and services varying from liner agencies, feeder operations, airline GSA, vessel husbanding and project cargo logistics. Additionally providing services such as sea freight, Air Freight, Express Courier to the most recent expansion into Inter-Atoll Logistics, bunkering and many other services. 7th Floor, Ma. Maadheli, Majeedhee Magu, Male', +960 301 1888, info@ttsgroup.mv

Office Supply & Printing Services

ASRAFEE BOOKSHOP

Asrafee Bookshop was established in 1976. Since then the company has earned a reputation for offering a wide range of products from stationery, educational materials, books, art supplies and so on. Asrafee Bookshop, Chaandhanee Magu, Male', +960 332 3424, asrafee@asrafee.com

CHANDLIER

Chandelier Company Pvt Ltd is a stationery and office equipment supplier in the Maldives. The company deals with government offices, schools, banks, organizations, hotels and resorts as well as the private sector. +960 332 7858, sales@chandelier.com.mv

COPIER

PLUS

Copier plus Pvt. Ltd. was established with the focus of providing a total office automation solution to the Maldives. With Toshiba tech on board, Copier Plus was launched in 2004 with a showroom and a service center. In 2008, the company added Brother International’s merchandise to its product line. H. Kuredimaage, Majeedhee Magu, Male', 960 331 2121, info@copierplus.com.mv, copierplus.com.mv

M7 PRINT

M7 Print Pvt Ltd. was established in December 2007. The company's products and services include offset printing and production of eco-friendly paper shopping bags and other products and solutions. It is one of the largest printers in the country proving retail and wholesale services across all the economic sectors. M7 Print, Ameeneemagu, Male', 20033, +960 330 7787, print@m7maldives.com, m7maldives. com

NOVELTY PRINTERS & PUBLISHERS

Novelty Printers & Publishers Pvt. Ltd. was founded in 1965 by Mr. Ali Hussain as a home business. From manual stencil to letterpress to offset printing, the company today is one of the nation's largest and leading providers of printing, publishing and related services. M. Utility, Male, 20340, +960 331 8844, printers.novelty.com.mv, novelty.com.mv

PROCURE PLUS

Procure Plus supplies office stationery, including printers, printer toner & cartridges, and computer accessories, tea room facilities, cleaning appliances and document solutions at competitive prices. Penton Villa, Male', +960 332 6220, sales@procuremaldives.com, procuremaldives.com

Safety & Security

ANTIFIRE

Antifire Maldives deals with various safety products including fire extinguishers, fire alarm systems, fire hose reel systems, dry riser systems, hydrant systems and automatic fire suppression systems. G. Graces, Male', +960 331 0322, admin@ antifiremaldives.com, antifiremaldives.com

GAGE

GAGE Pvt Ltd provides security with round the clock coverage and ensures the safety of their clients. The company's services are rendered by skilled professionals in an organised and disciplined manner. H. Noomuraka, 1st Floor, Hadheebee Magu, Male', +960 330 4055, projects@gage.com.mv, gage.com.mv

GLOBAL FIRE SERVICES

Global Fire Services Pvt Ltd is dedicated to protecting lives, properties and the environment from the perils of fire. With highly qualified professionals, latest technologies and years of experience, the company uses modern fire prevention methods and progressive public safety education for the benefit of the community. G. Niusha, Lily Magu, Male’ - 20130, Maldives +960 301 6616, info@gfsmaldives.com, gfsmaldives.com

NSURE

NSURE Pvt. Ltd. is a company dedicated to promoting safety cultures throughout the hospitality sector; supporting Resorts, Food suppliers and Food Businesses achieve the highest standards in Food Safety, Health and Safety and Sustainability. Ma. Haivakaruge, 6th Floor, Dhanburuh Magu, Male’ 20164, Republic of Maldives, M: +960 797 79 78, safety@nsure.com.mv, www.nsure.com.mv

OSTRAVA

Ostrava Workwear: BE SAFE | BE SMART. Your Safety Solution Leading provider of high-quality workwear and PPE. Our products include Safety Footwear, Head, Respiratory, Hearing, Eye, Fall Protection, Hi-Visibility, Fire Protective, Disposable Clothing, Rainwear, Chef Wear, and First Aid Kits. Sole distributor for PORTWEST (UK), GIASCO (ITALY), AIRTOX (DENMARK), KARAM (India), and TOMA (Italy), ensuring top quality. Experience ultimate workplace safety with Ostrava Workwear. +960 332 6967 or sales@ostrava.mv

PESTEX MALDIVES

PestEX Maldives is engaged in importing and distributing pest control products to both domestic and corporate clients. Additionally PestEX Maldives is a trusted pest management service provider of many corporate bodies such as resorts, restaurants, safari boats, commercial and industrial sites etc. PestEX Building, Neeloafaru Magu, Galolhu, 333 8009, info@pestexmaldives.com

PESTERMINATORS

Pesterminators Pvt. Ltd. is not just another pest control company that sells chemichemicals. Pesterminators is a unique concept developed by Agro Services with the motive of being the one-stop-shop for all pest control requirements. +960 334 2930, info@pesterminators.com.mv

SAVIOURS

Saviours Pvt. Ltd. is a customer oriented company, intending to serve the market need for a professional and customer focused security and safety solution provider. The company emphasises services and support, as well as offers a wide range of quality products which are state-of-the-art. 7999966, info@savioursmaldives.com

Travel Agent & Tour Operator

ACE TRAVELS MALDIVES

Ace Travels Maldives provides both inbound and outbound tours in the Maldives. The company is a fully owned subsidiary of Aitken Spence Travels Pvt Ltd. Aitken Spence Travels is a joint venture between Aitken Spence PLC and TUI Travel PLC. Ace Travels Maldives, H. East Light, Ameer Ahmed Magu, Male', +960 3338026, sales@acetravelsmaldives.com

CANOPUS MALDIVES

Canopus Maldives offers a range of services to clients, including destination management through Aqua Sun, which offers complete solutions to inbound services to the Maldives. Moreover it supplies award-winning Atomix and AlMakreb brand speedboats through Surpass, who also supplies Italian coffee and coffee makers for homes, restaurants and offices. +960 332 1079, info@canopusmaldives.com

CAPITAL TRAVEL & TOURS

Capital Group is a network of companies owned and managed by the principle company Capital Travel & Tours Private Limited, established in 1991. The company's primary actvity initially was to operate as an in-bound travel agent in the Maldives. Today, Capital Travel has well over 500 partners around the world. M. Banff Villa, 4th Floor, Majeedhee Magu, Male’, +960 331 5089, capital@dhivehinet. mv, capitaltravel.com

INNER MALDIVES

Inner Maldives Holidays is a well-known travel brand in the Maldives that has won multiple awards, including "Indian Ocean's Leading Travel Agency" in 2007 and 2009 at the World Travel Awards. The company has been mentioned in the New York Times and is also highly recommended by Lonely Planet. H. East Light, Ameer Ahmed Magu, Malé, +960 300 6886, info@innermaldives.com

SPLENDID ASIA

Splendid Asia is a tour operator based in the Maldives. The company offers tours of the Maldives' beautiful beaches and divespots while offering a range of activities and sports. Splendid Asia is dedicated in promoting the cultural and natural treasures of the Maldives. G. Kasthoorige, Male', +960 331 2460, info@splendidasia.com, splendidasia.com

SUNLAND TRAVEL

With more than 30 years of experience in holiday operating, Sunland Group diversified to Sunland Journeys in 2014. Sunland was established in 1988 and its travel arm arranges personalised journeys for travellers via Singapore Airlines. H. Moonlit Villa, 1st Floor, Medhuziyaaraiy Magu, Male, +960 331 0031, airsvc@ sunland.com.mv, sunlandjourneys.com

VOYAGES MALDIVES

Established in 1980, Voyages Maldives is one of the leading travel and tour companies in the Maldives. Voyages has over 30 years of invaluable experience in the industry and is labelled as one of the largest companies of its kind. M. Narugis, Chaandhanee Magu, Male', +960 332 2019, tours@voyagesmaldives.com, voyagesmaldives.com

Wellness

ASSISTED LIVING

Assisted Living offers a comprehensive array of medical solutions customized to meet diverse healthcare needs. Specializing in delivering cutting-edge medical devices and technology solutions, with a product portfolio that covers first responder equipment, hospital/clinic furniture, mobility aids for homecare/elderly, orthopedic and sports rehabilitation products. Their dedicated showroom provides opportunities for product demonstrations. M.Clip, Kanbaa Aisa Rani Hingun (infront of IGMH) +960 732 7788, hello@assistedliving.shop

COSMERC

Cosmerc Maldives Pvt Ltd is a company with several years of experience. The company's collection features a wide range of organic shampoos, shower gels, body lotions and other cosmetic and beauty products. M. Naka, Jambu Magu, Male', Maldives, +960 991 5588, sales@cosmerc.com, cosmerc.com

DUNIYE SPA

Duniye Spa, a leading spa-wellness management & consultancy company in the Maldives, was founded in 2002 by a group of international hotel owners with the vision to provide a special place for holistic well-being and world class spa treatments. Duniye Spa, Champa Building, 3rd floor, 20187 Male', Republic of Maldives, +960 664 3157, duniyespasdirector@meeru.com

HOSPITALITY DEPOT

Hospitality Depot is a premier supplier of high-quality hospitality products, offering essential items like sunscreen, innovative beverage dispensers, advanced ice makers, specialty food & beverage printers, efficient juice machines, versatile blenders, and other kitchen & hotel essentials. H. Dhiyares, Kalaafaanu Hingun, Malé 20074, +960 956 0666

MEDICAL SWISS BEAUTY

Medicsl Swiss Beauty allows customers to unwind and enjoy the benefits of beauty treatments in a centre devoted exclusively to health & rejuvenation. H. Starlit Villa (Ground Floor), Abadhah Fehi Magu, Male', +960 797 500

SERENA SPA

Serena Spa: a haven of peace & tranquility set against the ambience of natural beauty, for those who wish to relax, restore and rejuvenate body, mind and spirit. Operating in 9 locations in the Maldives, Serena Spa's boutique offers an eclectic selection of spa products, including incense, massage oils, bath blitzes, burners and more. Serena Spa Pvt Ltd, M. West End, Male', Maldives, +960 331 3866, maldives@ serenaspa.com

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