Hotel Insider #21 Data Strategies

ISSUE NO. 21

Conversation - Sarah Mathews Word from the Top - Ahmed Zahir Yes, Chef - Gaushan De Silva

DATA STRATEGIES

CONTENTS

32 COVER STORY – REDEFINING THE MALDIVES’ BRAND: THROUGH DATA-DRIVEN SOCIAL MEDIA STRATEGIES

In today's digital age, social media serves as a megaphone for destinations, especially visual havens like the Maldives. There is an opportunity for Maldives to evolve their approach towards growth through datadriven social media strategies to remain competitive.

Features 10 CONVERSATION - SARAH MATHEWS

Sarah Mathews is a globally experienced leader amongst women in technology, empowering clients towards data-driven campaigns, insights, and digital platforms to develop impactful traveller-centered campaigns that align with the right audience, through the right strategies.

14 UNDP MALDIVES - THE MALDIVES JOURNEY

Stories and photos of UNDP’s 45+ years of trusted partnership in the Maldives taking you to the first UNDP Office opened in Male’ in the late 70s, schools in the 80s, the arrival of the first tourists in the country and many more milestones.

18 IN THE BOARDROOM - MOHAMED MIRSAAD

We interview Mohamed Mirsaad, the CEO of Travel Connection Maldives, which has reached top-tier status in the travel and hospitality landscape of the Maldives - a major feat from its humble beginnings.

22 WORD FROM THE TOP - AHMED ZAHIR

We have a chat with Ahmed Zahir, General Manager of Angsana Velavaru, who recently took up the mantle of heading the resort. With over 30 years of experience at different levels in the tourism sector, Zahir is an industry veteran who has worked in some of the most prestigious resorts in the Maldives. (continued on page 6)

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ON THE COVER: Sarah Mathews: Visionary leader transforming travel with data-driven insights.

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Contents

EDITORIAL Mariyam Athif Editor Nashiu Zahir Managing Editor Iyath Adam Shareef Writer Sama Nasheed Writer Ruby Amir Writer

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MARKETING & SALES Mohamed Shinan Marketing & Sales Consultant Mohamed Ahmed Marketing & Sales Consultant Ali Kausar Print Advertising PRODUCTION Jenny Naseem Operations Manager CONTRIBUTORS Abdulla Muaz Photo/Multimedia Editor Sharif Ali Photographer

26 MMPRC – A ROUNDUP OF MMPRC’S ACTIVITIES IN SEPTEMBER AND OCTOBER 2024

MMPRC’s dedicated efforts to promote the Maldives as a premier holiday destination involved a range of strategic activities, from forging new partnerships to launching new flight routes and celebrating prestigious award wins.

38 WORKING WOMEN – AFA KHALEEL

Afa Khaleel was born and bred in the capital city but spent most of her adult life working in the island resorts of Maldives. After working with multiple prestigious names such as Gili Lankanfushi, LUX Resorts, Jumeirah Group, Vakkaru Maldives and S/O Maldives, she currently works as Assistant Reservations Manager at Zaha Travels, a tour operator in the Litus Group of Companies.

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40 SPOTLIGHT - MIMRAH MAHMOOD

Mimrah Mahmood has consistently championed the power of data-driven insights. Rooted in the Maldives' tourism industry, his journey into tech leadership, now serving as the VP of Asia Pacific at Meltwater, reflects his commitment to driving impactful change.

44 YES, CHEF - GAUSHAN DE SILVA

From home cooking to haute cuisine; Chef Gaushan De Silva, Culinary Director at Velaa Private Island’s story is a tale of talent, transformation and excellence.

48 MARKETPLACE

A quick guide to suppliers, financial institutions, in short everyone useful for hoteliers.

© Qualia Private Limted 2017-2024. September/October 2024.

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From the Editor

It’s all in the data!

Dear readers,

De Silva, Culinary Director at Velaa Private Island about his impressive This edition puts the focus on how culinary journey and in Working Maldives as a destination could Women we talk to Afa Khaleel, leverage data-driven social media Assistant Reservations Manager at strategies to evolve its approach Zaha Travels, a tour operator in the towards growth.

Litus Group of Companies.

In Conversation, Sarah Mathews, a This time too, in the section globally experienced leader amongst dedicated to MMPRC, we round up women in technology, shares her MMPRC’s activities in September insights on the future of travel in an and October 2024. increasingly data-driven world. And And last but certainly not the least, in Spotlight, Mimrah Mahmood, the UNDP article this time titled VP of Asia Pacific at Meltwater, The Maldives Journey touches on shares with us his passion for AI, 45 plus years of trusted partnership predictive analytics, and effective in the Maldives. These stories and communication. photos will take you back to the As with all our editions, this one too first UNDP Office opened in Male’ brings you insights and stories from in the late 70s, schools in the 80s, professionals from all sides of the the arrival of the first tourists in tourism sector. In Word from the the country and the opening of the Top we interview Ahmed Zahir, who country’s first international airport. brings over 30 years of experience to the position of General Manager Happy reading! at Angsana Velavaru, and in the segment In the Boardroom, we chat with Mohamed Mirsaad the CEO of Travel Connection Maldives, a topMariyam Athif tier travel agency in the country.

Editor In Yes, Chef, we speak to Gaushan

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Conversation

Sarah Mathews Sarah Mathews is a globally experienced leader amongst women in technology, empowering clients towards datadriven campaigns, insights, and digital platforms to develop impactful traveler-centered campaigns that align with the right audience, through the right strategies.

An experienced international keynote speaker and travel trend spotter, Sarah offered her perspectives on the future of travel in an increasingly data-driven world.

Hotel Insider: Your presentations at the Maldives first ever data forum was very visionary; It was ‘something fabulous’ as your linkedin bio says! How has your career in marketing, sales, and digital platforms influenced your ability to make strategic, data-driven decisions? What key experiences sharpened this skill?

Sarah: I think I have always utilised data, but I didn’t think of it in the way we now conceptualise utilising data. My time, particularly during my 12 years at Tripadvisor, really shaped my perspective. There, data played a crucial role in planning marketing strategies more effectively. Now, more than ever, especially with AI coming into play and the abundance of data available, it’s become essential to understand the type of data we’re working with.

It is vital to develop the right questions, not just because it honed my passion, but because it is critical to understand what you want to learn and achieve. Tripadvisor’s plethora of audience data has fueled that passion, enabling a deeper understanding of personalised travel beyond just experiences.

This ties beautifully into personalisation.

Travellers want personalised travel— experiences tailored to their needs, motivations and desires. Data and AI bridge that gap effectively and efficiently. It’s all about leveraging insights to create meaningful connections.

Hotel Insider: In a tech savvy world, how do you navigate the balance between 10

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collecting copious amounts of data and ensuring it’s efficiently turned into actionable insights, without getting bogged down by analysis paralysis?

Sarah: It’s a balance, of course. I think it comes down to asking the right questions.

What is it that you truly want to know?

There’s a vast amount of data out there, but do you really need to know everything? Is that information actually going to help you make a decision? It’s about turning it into an actionable task.

Too often, we see businesses and organisations fall into analysis paralysis, especially if they love data. But I think it’s all about asking the right questions: What is your objective? How are you going to achieve it? And what are the end results that will make a significant difference to your strategic planning? I believe those are the steps to finding that balance.

It’s about defining the questions; whether it's around arrival numbers, key metrics, or platforms like Airbnb, to address challenges like combating over-tourism. If you only focus on the volume game, you risk losing sight of the bigger picture. It’s not just about metrics; it’s about understanding the impact on the economy and using that insight to drive meaningful change.

An example is if your objective as a destination is to manage dispersal of travellers to lesser known parts you can craft specific questions that can help you create a roadmap to a solution.

Hotel Insider: As someone who emphasises the importance of asking the right questions to drive KPIs, what key metrics do you prioritise when evaluating the success of a travel or destination

Hotel Insider

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Conversation

campaign?

Sarah: I think, a lot of the time, I would even reflect on this before diving into the why of campaigns and actually examine the overall metric that a destination is measuring.

I’m a huge advocate for measuring economic footprint as opposed to arrival numbers. Many destinations talk about sustainability and over-tourism, yet you can’t, on the other hand, aim for greater volume without considering the impact on the destination.

I believe the economy is a much better way to measure success. The duration of stay is also a great metric, especially if you’re trying to drive economic impact. When it comes to the campaign itself, it’s about understanding the objective of the campaign. Are you trying to create greater awareness, or are you trying to drive conversions? It’s difficult to achieve both at the same time because their tasks and messaging are vastly different.

Hotel Insider: Your previous roles at Tripadvisor spanned over a decade. How has this experience helped you overcome barriers to adopting new technologies, such as payment gateways, that could improve traveller experiences?

Sarah: I was very fortunate to join Tripadvisor back in 2012. My time there was amazing; I learnt so much. While we were a large organisation, Tripadvisor was still functioning like a young company, always looking to break barriers and find innovative solutions for the travel community.

They consistently focused on their travel community, which meant we were always seeking ways to engage with them and listen to their needs.

This approach required us to be agile and flexible. It’s evident not only in the travel sector but across all industries that businesses which remain agile and adaptable are the ones that thrive and stay relevant to consumers.

In travel, particularly, the way we plan, behave, and experience travel has evolved significantly. Elements like payment gateways and seamless travel experiences have become essential. It’s critical for travel businesses to identify the right solutions to connect with their consumers and provide exceptional travel experiences.

Hotel Insider: Given your belief that corporations will increasingly hire freelancers, how do you foresee this shift impacting the travel sector, particularly in terms of digital marketing and destination development?

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Sarah: I don’t necessarily think it’s going to impact the travel, hospitality, and service sectors significantly because, ultimately, we will always need that human connection, it’s never going to disappear.

What I do see, however, is the gig economy enabling businesses to tap into experts from around the world for specific projects they are focused on. For instance, if you need to create content for a specific audience. You can tap into creators that have that localised knowledge. Most importantly there is a growing trend of people wanting a gig lifestyle and clearly there is demand.

It’s about leveraging a global community of experts, and I believe this trend will continue

"It’s not about knowing everything; it’s about asking the right questions and turning data into actionable insights that align objectives, drive results, and create meaningful connections with your audience." to grow over time.

Hotel Insider: When working with influencers to drive engagement for campaigns, how do you identify the right partners who align with both short-term KPIs and long-term audience growth goals?

Sarah: I think influencers have come a long way. In my early days, I wasn’t a fan, partly because, at the time, it wasn’t really a business. Now that it is, great influencers understand that they need to provide key metrics and deliverables; it’s a business for them.

As a destination, it’s therefore important to ask those business-oriented questions: examining engagement rates, analysing audience profiles, and recognising that it’s not always about choosing the most popular influencer. Instead, it’s about finding the influencer who can best drive your brand, business, or destination forward.

You can work with mega influencers or celebrities, which can provide a significant short-term boost, with many more people

looking at your content. But the key question is: will it lead to deeper engagement further down the funnel and potentially drive conversions? That might not always be the case.

Part of the process is identifying the type of influencer who can achieve those goals. It’s about striking a balance between different types of content creators and influencers, understanding how they engage with their audiences, and, as I mentioned earlier, clearly defining the KPIs you need them to deliver for you.

Hotel Insider: As inter-regional travel and emerging markets present corridors of opportunity, what data trends have you observed that indicate key growth areas or untapped markets for destinations like the Maldives?

Sarah: I think during the Data Forum in the Maldives, there were so many incredible insights shared by the excellent speakers we had. Looking at macro trends is absolutely critical as it provides insights into where new opportunities and travel corridors are emerging. You need to consider factors like population and economic growth.

For example, India has been a significant market for the Maldives for many years, as has China. However, analysing macro data reveals other opportunities, such as Indonesia—a country with a massive population and a growing middle class with disposable income.

For the Maldives, it’s a market that’s relatively easy to tap into and could bring a substantial influx of Indonesian travellers.

Similarly, the Vietnamese market offers potential. Although smaller, it has a strong passion for outbound travel.

It’s vital to keep an eye on the data, especially with geopolitical shifts, as these trends can affect arrival figures, as we saw recently with India and the Maldives. Being able to adapt quickly, shift your marketing message to target another market, and attract a new audience is essential.

Additionally, there’s the question of whether you should focus on targeting specific markets or aim for users based on intent. Should you concentrate on market-specific strategies, or should you prioritise the type of traveller you want to attract to the Maldives? These are the kinds of decisions that data can help inform.

Hotel Insider: Thank you Sarah, this has been a valuable conversation.

UNDP Maldives

The Maldives Journey As told through UNDP’s 45+ years of trusted partnership for the Maldives

UNDP Office, M. Alivaage, Lainoofaru Magu, 1979

From the Bare Necessities The UN’s ‘official’ arrival on the shores of Maldives was marked in March 1978 by the opening of the very first UNDP Office in the capital city Malé. At the time, the island nation was one of the poorest and most vulnerable countries in the world. Frequent daily challenges across the archipelago included access to safe drinking water and proper nutrition, which were all compounded by the islands’ natural state of isolation.

Health and sanitation were serious problems, especially in Malé, amid a devastating Cholera Epidemic that affected one in 12 people. One of the first things UNDP did was to bring in a motorboat named ‘Sul-ha’ (meaning peace in the local Dhivehi language). This vessel played a vital role in reaching remote communities across the atolls, where the scarcity of essential resources like water and limited access to education were obstacles that made the present challenges even more daunting.

Spurring a Revolution Throughout the 1960s and 1970s, the 14

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dominant export of the Maldives was dried, smoked and salted fish. In 1971, when the country was hit with a short-lived ‘Fish Crisis’, improving and expanding the trade through mechanisation proved necessary.

By 1973, UNDP had launched a project to purchase motorboats and train fishermen, resulting in the arrival of the first marine diesel engines and sparking a revolution for the centuries-old fishing communities. The first traditional fishing boat built to carry such an engine was famously dubbed ‘Ummeedhu’ (loosely translating to ‘hope’ in Dhivehi) - an apt name for a vessel that would usher in an unprecedented era of prosperity for local fishermen.

Fifty years later, UNDP continues to invest in the evolution of transport across the dispersed island nation. In 2024, UNDP supports the introduction of greener, sustainable options, including electric minibuses for public use in the Greater Malé Region, solar charging stations for island communities, and the first electric vehicles added to WAMCO’s waste management fleet. Additionally, UNDP is backing the launch of a first-of-its-kind 'Agriboat' with solar-powered cold storage units that can swiftly deliver produce, minimizing

UNDP Office, Malé Maldives from 1988 to 2012

post-harvest losses as well as reducing fuel consumption, costs, and carbon emissions.

For Sustainability and Success Maldives’ greatest resource has always been its people - progressive, dynamic, and resilient. In 1980, with assistance from UNDP and other partners, the country began efforts to develop and standardize its schooling system. Three years later, for the first time, primary schools unified under a single, welldeveloped curriculum were established across the country. From then on, the nation has continued on an uphill trajectory rooted in lasting, knowledge-based empowerment.

Welcome to the Sunny Side A UNDP Situation Report was published in 1966, analysing the various bottlenecks to developing tourism in the Maldives. One of the key recommendations made by the expert team was that continued investment in the country’s infrastructure including airports, banking system and related capacity would pave the way for a thriving tourism industry.

This advice was well-received by local industry

First exam at Dhaarul Uloom, 19 March 1983

Iskandhar School - 1986

Airport opening ceremony - 11 Nov 1988

An image from Kurumba of the first tourists

pioneers, and their determination for success has since transformed the nation.

In the late 1970s, to meet the demands of growing tourist arrivals, UNDP provided support to the Government in its efforts to upgrade the country’s main airport on Hulhulé Island, which was later inaugurated in 1981.

Machines in the Tropics For years, with UNDP’s assistance, great efforts were made to collect census data from across the archipelago and have it sent abroad for processing, all at an enormous cost. Given how expensive and unsustainable the entire endeavour was, UNDP moved to equip the nation with the necessary technology and expertise.

In August 1983, as part of the Maldives' journey toward digitalization, the country set up its very first computer. UNDP trained a team of three notable individuals who later trained others, becoming pioneers of the local ICT industry.

No One Left Behind UNDP’s flagship programme in poverty

reduction provided training in project design and management to local CBOs, including youth and women groups. It introduced concepts like decentralized governance and bottom-up planning, which helped the communities most in need, to flourish.

These movements were boosted by UNDP’s continued assistance in the provision of essential supplies such as introducing integrated water supply systems, decentralizing dry season water supplies and emergency water distribution, as well as making improvements to groundwater quality.

In 2017, a project was initiated to deliver a safe and secure uninterrupted water supply to 49 islands, serving 105, 000 people affected by climate change.

First Light of Democracy From its dawn, UNDP has been a major partner supporting Maldives’ vision for democratic reform. In July 2004, the Government put forward a democratic reform agenda and convened a constitutional assembly known as the Special Majlis to prepare a democratic constitution. Early on, UNDP brought in a constitutional expert to

help support this historic process.

The ratification of Constitution of Maldives in August 2008 guaranteed separation of powers, multi-party elections, decentralized governance as well as a comprehensive bill of citizen rights and freedoms. This was followed by the establishment of independent bodies such as the Supreme Court, Elections Commission, Anti-Corruption Commission and the Prosecutor General’s Office - for the very first time. Two months later, UNDP assisted the Elections Commission in holding a free and fair election that resulted in a peaceful and historic transition.

Capacity-building support has since been provided to several newly established independent bodies including the Civil Service Commission, Judicial Service Commission, the Supreme Court, the Parliament, the Prosecutor General’s Office and the AntiCorruption Commission in addition to a UN joint programme to support the Human Rights Commission.

Surviving The Unprecedented UNDP has stood unwaveringly by the Maldives across some of its most challenging Hotel Insider

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UNDP Maldives

Water Supply

times, providing crucial support and assistance. Following the 2004 Indian Ocean earthquake and tsunami, the UNDP assisted in shelter rehabilitation efforts, repairing 2,767 homes and constructing 169 homes on 45 islands. Eco-friendly harbours were developed on eight islands to revive infrastructure.

To help restore livelihoods, UNDP provided fishing gear, agriculture kits, cash grants, and micro-credit loans to various islands, benefiting thousands of families, and women in particular. Project funding and management were channelled through trained Island Development Committees and NGOs on 86 islands.

The 2008 global recession exacerbated the dire effects of Maldives’ domestic fiscal crisis and drove the country into negative growth for the second time in a decade. Tourist arrivals and revenue were low, and the country’s high dependency on tourism and imports posed worrying implications for food security.

Across this period, UNDP worked actively with other stakeholders on the value chain development of fishery and agriculture within the tourism sector. In 2010, UNDP assisted the Government to develop the first-ever Micro-, Small and Medium-sized Enterprises (MSME) Act, spurring new incentives, access to finance and business incubation support for MSMEs. In the wake of the COVID-19 pandemic, UNDP played a pivotal role in bolstering the 16

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Tourists at Kurumba

Maldives' health response - going beyond mere support, actively procuring and supplying essential products, while also bringing in expertise in crisis management and addressing the most critical impacts of the pandemic.

After assessing the economic effects on SMEs and the self-employed, strategies were designed to mitigate the rising unemployment, income loss, social strains, and inequalities.

UNDP also backed assessments on the rapid economy, livelihoods, socio-economic impacts, climate change and water security, while assisting state interventions on gender-based violence and violence against women policies, justice services, survivor services, mental health, legal aid, and social cohesion, as well as low carbon transition and emergency water distribution.

Fostering Equal Societies UNDP has had a longstanding engagement to advance gender equality in the Maldives.

Having supported the amendment of the Decentralization Act, UNDP went on to successfully advocate for the introduction of a 33 percent quota. Once the amended Act was adopted in December 2019, the number of women represented in the local councils as key community decision-makers increased significantly.

In March 2022, the Government endorsed

and launched the Gender Equality Action Plan (GEAP) formulated in partnership with UNDP, which is a ground-breaking integrated framework that has put in motion a shift in power and will continue to help facilitate the advancement of gender equality and the empowerment of women.

Conservation and Climate Action In June 2011, backed by UNDP support, Baa Atoll became the Maldives' first UNESCO World Biosphere Reserve; successfully demonstrating a community-led conservation model that could be replicated across all atolls.

UNDP's commitment to the environment continues to grow stronger and more resolute.

Fast forward to 2024, and Maldives proudly stands as the first Small Island Developing State (SIDS) nation to craft and endorse an Integrated National Financing Framework.

This framework incorporates genderresponsive financing strategies focused on climate action, propelling Maldives' climate agenda forward. By reducing fossil fuel dependency, strengthening resilience, and directing investments towards sustainable and inclusive growth, Maldives is leading the charge towards a greener and more prosperous future.

Photos: National Archives of Maldives and Vonadhona Raajje

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In the Boardroom

Mohamed Mirsaad Hotel Insider has a chat with Mohamed Mirsaad the CEO of Travel Connection Maldives which has reached top-tier status in the travel and hospitality landscape of the Maldives - a major feat from its humble beginnings.

TCM is known for being a premier portal to dreamy, luxurious holidays on the Maldives’ shell-speckled beaches, where travellers can unwind and connect with the richness of nature. Mirsaad provides insights into TCM’s success and its plans for future expansion, with the hope of reaching new heights and a stronger foothold in the industry.

Hotel Insider: Tell us about your career and the early beginnings of Travel Connection Maldives, leading to its growth into the giant it is today.

Mirsaad: I began my career in the travel industry at the age of 17, working alongside my brother as an airport representative.

Our primary focus was assisting FIT (Fully Independent Traveler) clients who arrived in the Maldives without pre-booked accommodations. We would greet them at the airport and recommend resorts tailored to their specific needs and preferences.

In 2008, I joined Kanuhura Maldives as an airport representative, a position I held

for nearly a decade. During this period, the idea of starting my own travel agency began to take shape. In 2013, I officially registered my agency, starting with a small team of just two staff members. Since then, we’ve steadily grown and expanded our operations.

However, the journey has not been without its challenges—one of the significant hurdles we faced was securing competitive rates from certain resorts.

Hotel Insider: As the CEO of a reputable travel agency, what does a typical day at work look like for you?

Mirsaad: My day typically begins around 9:00 AM when I arrive at the office. I personally oversee most of the daily operations, ensuring everything is running smoothly. I also check and respond to emails to stay on top of ongoing tasks and communication. I make it a point to check in with my colleagues to discuss their work progress and address any concerns they might have. This helps me maintain a handson approach and ensures that everyone is Hotel Insider

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In the Boardroom

"Travel fairs offer unique opportunities to gain insights into global trends and market demands, build new partnerships, and strengthen existing relationships. They are vital for showcasing our vision, adapting to industry changes, and staying competitive."

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Hotel Insider

aligned with the day’s goals.

Hotel Insider: TCM has participated in travel fairs and expos across the Middle East, Asia, and Europe. What have you taken away from these experiences, and how have they influenced your current offers as a DMC? Mirsaad: Travel fairs provide a unique opportunity to gather valuable insights into emerging trends, shifting customer preferences, and market demands from around the world. By attending these events, we stay informed about the latest developments in the travel industry and how different markets are evolving. Our primary objective in participating is to generate new business leads, establishing connections with potential clients and partners who are interested in our services.

Equally important, travel fairs allow us to meet with our existing partners faceto-face. These meetings are crucial in maintaining and strengthening relationships, as they help us reinforce trust, address any concerns, and explore new opportunities for collaboration. The personal interaction and networking potential at these fairs enable us to demonstrate our commitment to our partners while expanding our business reach.

In addition to networking, travel fairs also give us a platform to share fresh offers, our brand’s vision, and engage directly with decision-makers in the industry. This ensures that we remain competitive and adaptable to the ever-changing dynamics of the travel market.

Hotel Insider: You have offices outside of the Maldives, and TCM is definitely growing. Are there challenges to operating from different locations?

Mirsaad: Yes, it is definitely challenging, especially since we have different teams operating in those offices. Coordinating across multiple locations requires clear communication and efficient management to ensure that everyone stays aligned. Each team may have its own set of goals and challenges, so it’s important to nurture

synergy and maintain consistent standards across the board. We rely on regular updates and a strong support system to keep operations running smoothly despite the geographical differences.

Hotel Insider: What does TCM do differently to retain guests and ensure that each one has a personalized and memorable experience?

Mirsaad: We strive to respond promptly to our operators and provide them with personalized services. Our goal is to ensure that each operator receives personalized support that meets their specific needs.

By offering quick replies and customized solutions, we aim to build strong relationships and maintain a high level of satisfaction. This approach helps us stay efficient while ensuring that our partners feel valued and well-supported throughout every interaction.

Hotel Insider: TCM has won various accolades and is trusted globally. How do you foresee the growth of TCM in the future?

Mirsaad: We are striving to reach the highest level of excellence possible. Our goal is to set ambitious standards and continuously improve our processes to achieve outstanding results. By focusing on innovation, quality, and dedication, we aim to surpass expectations and achieve excellence in every aspect of our work. This commitment ensures that we consistently deliver top-notch performance and maintain a competitive edge in an ever-evolving industry.

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Word from the top

Ahmed Zahir

We have a chat with Ahmed Zahir, General Manager of Angsana Velavaru, who recently took up the mantle of heading the resort.

With over 30 years of experience at different levels in the tourism sector, Zahir is an industry veteran who has worked in some of the most prestigious resorts in the Maldives.

He is also the first local general manager of a Banyan property in the Maldives.

His dedicated expertise includes strategic planning, hotel management and staff development in the hospitality industry.

Here, Zahir shares with us about the unique guest experience at Angsana Velavaru, his vision for the resort under his leadership as well as his take on the development trajectory of the Maldivian tourism industry in the coming years.

Hotel Insider: To start off, what drew you to this industry in the first place?

Zahir: After finishing school, many of my classmates entered the tourism industry, and I watched them enjoy a comfortable lifestyle, which drew me to it as well. The potential earnings, the chance to experience the outside world while living in the Maldives, and the learning opportunities are the key reasons why I decided to pursue a career in this industry.

Hotel Insider: Tell us about Angsana Velavaru. What sets the resort apart from other luxury properties in the Maldives?

Zahir: Angsana Velavaru is the only resort in the Maldives that features a resort within a resort, complete with its own infrastructure and fully self-sufficient set of water villas, which are known as InOcean Villas. These villas are located 1km away from the mainland and operate independently, without relying on the main island.

We also offer ‘101 Things to Do,’ a wide

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"My vision for Angsana Velavaru is to establish it as the top choice for guests by offering outstanding service, rooted in trust, respect, and integrity in every interaction with our guests, associates, and the community."

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range of activities designed for all types of guests, including couples, families, and solo travellers. Additionally, if I’m not mistaken, we are the only resort in the Maldives with a continuous sandy beach surrounding the entire island, free from any barriers.

And, of course, our dedicated staff provides exceptional service to ensure an unforgettable experience for our guests.

Hotel Insider: As the general manager, what’s your vision for the resort? How do you ensure that daily operations remain efficient and in line with the set strategic objectives?

Zahir: My vision for the resort is to establish it as the top choice for guests by offering outstanding service, rooted in trust, respect, and integrity in every interaction with our guests, associates, and the community. We strive to continually exceed expectations, creating value for both our stakeholders and the environment.

I have implemented key performance indicators (KPIs) for all Heads of Departments (HODs) to monitor the success of our operations, focusing on guest satisfaction, employee performance, financial stability, and sustainability efforts. I ensure that our empowerment programme remains active and impactful throughout the hotel, and I prioritise a strong focus on customer experience, sustainable practices, innovation, and the development of our associates.

Hotel Insider: You’ve been in the hospitality industry for more than three decades, climbing through different ranks over the years. What’s your advice for upand-coming hospitality professionals in the Maldives?

Zahir: I’ve shared this in a previous interview as well: success is the result of hard work, dedication, and a steadfast commitment to your goals. While shortcuts may offer quick rewards, they don't provide the lasting

experience needed for long-term achievement.

It’s important to embrace each opportunity for learning and personal growth on your path to leadership. This mindset not only increases your chances of sustained success but also builds confidence in your own abilities.

Hotel Insider: How do you see the Maldivian hospitality industry evolving in the coming years?

Zahir: The Maldivian hospitality industry is on track for steady growth and transformation in the coming years. However, this progress will face challenges as costs continue to rise, making it more expensive for customers due to various factors. To maintain our position in this competitive market, it is crucial that policymakers and industry stakeholders collaborate closely, ensuring that the destination remains attractive and competitive. This requires a focus on both global trends and local innovations.

Key factors driving this evolution include sustainability and eco-tourism, marine conservation, diversification of offerings, and the integration of technology.

Hotel Insider: Thank you so much for your time, Zahir. It was great talking to you.

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A Roundup of MMPRC’s Activities in September and October 2024 The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, maintained its strong global presence throughout September and October 2024.

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MMPRC's dedicated efforts to promote the Maldives as a premier holiday destination involved a range of strategic activities, from forging new partnerships to launching new flight routes and celebrating prestigious award wins.

Visit Maldives Partners with 1000UT to Connect with Hungarian Travel Trade Visit Maldives in partnership with 1000UT successfully hosted a dedicated Destination B2B networking event in Budapest, Hungary on 26th September 2024, aimed to strengthen the Maldives' brand presence in the Central & Eastern European market and connect with potential agents and buyers in the region.

Partnering with 1000UT, one of Hungary's largest tour operators since 2001, Visit Maldives brought together 40 Hungarian travel agents to explore the Maldives as a premier destination. The event took place at UP Hotel Budapest and featured presentations from our destination partners.

DATA Conference arrives to the Maldives: Revolutionising Travel with Analytics Visit Maldives hosted the DATA (Destination Advancement Through Analytics) Conference with E-Tourism Frontiers (ETF). This groundbreaking event, by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), promises to reshape the landscape of travel and tourism through the power of data analytics.

As global travel trends evolve at an unprecedented pace, the ability to harness

and interpret data has become more crucial than ever. DATA 2024 will equip attendees with the tools and knowledge to dive deep into destination insights, mine data effectively for strategic decision-making, develop targeted questions that drive meaningful results, and stay ahead of emerging travel trends.

Strengthening Collaboration: MMPRC’s Strategic Partnerships Visit Maldives collaborated with the National Hotel and Guest House Association (NHGAM) and the Maldives Association of Travel Agents and Tour Operators (MATATO) to showcase the Maldives' offerings for the Bangladeshi market at the Asian Tourism Fair (ATF) Dhaka from 19th to 21st September 2024. As the prime partner country of ATF 2024, the Maldives delegation consisted of 37 representatives from 23 industry partners, promoting leisure and affordable luxury travel among Asian countries, particularly the emerging Bangladeshi market.

Visit Maldives Showcased Diverse Range of Maldives’ Experiences to French Market at IFTM Top Resa 2024 Visit Maldives showcased the Maldives' diverse range of holiday experiences to the French market in IFTM Top Resa 2024 from 17th to 19th September in Paris, France. A total of 35 representatives from 21 companies from the Maldivian tourism sector participated in this year’s event alongside Visit Maldives.

The French market holds a significant position, in terms of arrivals to the Maldives.

MMPRC is focused on increasing arrivals in the luxury, family holiday, and sustainability segments through our ongoing promotional campaigns and marketing activities for the French Market.

Visit Maldives Collaborates with Qatar Airways on Exciting Influencer Familiarisation Trip Visit Maldives in collaboration with Qatar Airways has successfully concluded a 9-day luxury influencer familiarisation trip targeting the Italian Market. The trip, held from 30th September to 8th October, featured The Quinettos, a prominent Italian influencer couple with a massive global following.

The Quinettos, known for their captivating travel content and stunning 3D CGI videos embarked on a journey to experience the unique luxury offerings of the Sunny Side of Life. Their visit aimed to showcase the Maldives’ luxury experiences, captivating their audience of over 200k on Instagram, 10 million on TikTok, and 11 million subscribers on YouTube.

MMPRC Celebrates World Tourism Day 2024 with #Maldivesmoments2024 Global Competition In celebration of the World Tourism Day 2024, Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) announced the “#Maldivesmoments2024” global competition.

Launched on 27th September 2024, the competition took place until 12th October 2024. This exciting initiative aimed to explore participants’ artistic talent and creativity in showcasing the Maldives' breathtaking beauty, vibrant culture, and unforgettable experiences to the world. MMPRC continues to showcase the beauty of the Maldives through various marketing initiatives such as this.

MMPRC Represents the Maldives at 2024 Tropical Coastal City Tourism Event MMPRC/Visit Maldives has represented the Maldives at the recent ‘2024 Tropical Coastal City Tourism Event’ held in Sanya, Hainan, China, from September 4-5. This prestigious event, supported by the Pacific Asia Travel Association (PATA), was organised by the Bureau of Tourism, Culture, Radio, TV and Sports of Sanya City and Sanya Tourism Board.

In addition to the thematic sharing and insight sessions, the event featured a variety of activities such as concurrent sessions on sustainable tourism, indigenous tourism, and global tourism quality as well as a business matching session. MMPRC’s participation in the event allowed us to showcase the Maldives' commitment to innovative tourism marketing and our role as a leading global tropical Hotel Insider

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destination.

The Maldives Triumphs with Multiple Wins at SATA 2024 The Maldives has once again solidified its position as a leading global tourism destination by securing an impressive 30 awards at the South Asian Travel Awards (SATA) 2024. The prestigious ceremony took place on Friday, 20th September 2024 at the Aloft Kathmandu, Nepal, and was supported by the Nepal Tourism Board (NTB) and the Hotels Association of Nepal (HAN).

MMPRC Represents Destination Maldives at TTG Travel Experience 2024 Visit Maldives represented Destination Maldives in the TTG Travel Experience 2024, taking place from the 9th to the 11th of October in Rimini, Italy. In collaboration with 64 representatives from 25 companies, MMPRC is actively promoting the Maldives as a leading travel destination in the Italian market during this event. With engagement in a variety of activities at the Maldives stand, enhancing destination awareness through direct interactions with stakeholders such as travel agents, tour operators, and media representatives. Our participation also 28

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provides a platform for industry partners to share the latest updates on their properties and services.

MMPRC Heads Towards a New Era in Marketing with Inaugural Tourism Symposium 2024 by Visit Maldives Visit Maldives successfully conducted the

inaugural Tourism Symposium 2024 by Visit Maldives on 22nd October 2024 at Crossroads Maldives, initiating a new era in marketing.

This symposium served as a pivotal platform for industry leaders to convene and address the pressing challenges and opportunities shaping the nation’s tourism landscape. This one-day event attracted a diverse array of key figures, policymakers, industry leaders,

and stakeholders in the Maldives. Attendees delved into critical topics ranging from sustainability and diversification to health and safety, collaborative dialogue and innovative solutions.

The Maldives Voted Best Island and Best Country in Condé Nast Readers’ Choice Awards 2024 The Maldives has once again won multiple prestigious titles in the Condé Nast Readers’ Choice Awards 2024, earning the title of Best Island in the Africa & Indian Oceans category in both the US and UK editions. Additionally, the Maldives was also voted among the Best Countries in the World in the UK edition.

These accolades, coming on the heels of the Maldives receiving 6 nominations in the World Travel Awards World’s Leading Category, stand testament to the Maldives' enduring appeal as a premier travel destination, and reflect the unforgettable experiences enjoyed by hundreds of thousands of visitors in the Sunny Side of Life throughout the year who voted for the Maldives.

MMPRC Announces Nationwide Landmark Design Competition Visit Maldives has opened a nationwide competition to design landmarks to be installed in iconic locations including Velana International Airport, Male’ City, underwater locations, and other islands of the Maldives outside of the Greater Male’ area. This exciting initiative aims to showcase Maldives’ unique charm, local artistic talents, and further enhance the tourist experience in the Sunny Side of Life.

The competition is open to all Maldivian citizens above the age of 18, encouraging widespread participation. Participants are invited to express their creativity and their unique sense of national pride to submit designs for landmarks that embody the essence of the Maldives, reflecting the rich heritage, culture, and stunning natural beauty of that specific region.

tourist destination. These high-profile guests had exclusive opportunities for one-on-one discussions with President Dr Mohamed Muizzu, exploring potential partnerships aimed at promoting the Maldives more effectively within the Indian market.

future generations can appreciate the beauty of these gentle giants.

PADI and Chinese Celebrity Victor Ma Collaborate for Marine Conservation Short Film in the Maldives

Maldives has achieved global recognition at the 10th Annual World Spa Awards, winning the coveted title of the Indian Ocean's Best Spa Destination 2024. This prestigious award solidifies Maldives’ position as a global leader in the spa and wellness industry, standing testament to our destination’s commitment to excellence, innovation, and providing exceptional spa and wellness experiences.

In addition to this remarkable award, two Maldivian tourism resorts were also honoured across the following categories: Indian Ocean's Best Wellness Retreat 2024: JOALI BEING (Maldives) Maldives' Best Resort Spa 2024: Waldorf Astoria Spa Maldives Ithaafushi Maldives' Best Wellness Retreat 2024: JOALI BEING

The Professional Association of Diving Instructors (PADI) has partnered with Chinese celebrity Victor Ma and the Tiger Shark Residence, with support from Visit Maldives and Maldivian, the national airline, to produce a short film promoting global marine conservation. Filmed on Fuvahmulah Island, the project aims to raise awareness of biodiversity and the urgent need for ocean preservation.

Victor Ma’s involvement in this project is expected to amplify global awareness of marine conservation, inspiring collective action to safeguard marine biodiversity and promote a sustainable future for the world's oceans.

Visit Maldives Hosts Maldives-India Tourism Networking Event to Strengthen Bilateral Tourism Relations

The Maldives Takes Significant New Step to Enhance Conservation of Whale Sharks With National Regulation

An exclusive Maldives-India Tourism Networking Event was hosted by Visit Maldives, coinciding with the state visit of His Excellency President Dr. Mohamed Muizzu to India. Held at the iconic Taj Mahal Palace in Mumbai, the event served as a unique platform to showcase the Maldives as a premier destination for tourism and investment.

Amongst the event highlights was the presence of Bollywood celebrities, creating a star-studded ambiance that significantly elevated the Maldives' visibility as a premier

The Government of Maldives has taken a significant step towards the conservation of marine life with the publication of Regulation No. 2024/R-96, aimed at enhancing interactions with whale sharks.

This regulation marks the seventh amendment to the Protected Species Regulation (2021/R-25), revising the existing Code of Conduct for the Protection and Conservation of Whale Sharks, which was first established in 2009. With this regulation, the Maldives continues to lead by example in marine conservation efforts, ensuring that

The Maldives Wins Indian Ocean’s Best Spa Destination 2024 at the 10th Annual World Spa Awards

Visit Maldives Announces “The World’s Biggest Giveaway” Campaign Featuring 52 Holiday Giveaways - One For Each Week of 2025 ‘The World’s Biggest Giveaway’ Campaign featuring 52 free holidays- one for each week of 2025 announced by Visit Maldives is a year-long series of giveaways on Visit Maldives social media platforms. The campaign is aimed at potential travellers worldwide, launched on the sidelines of World Travel Mart (WTM), London 5th November 2024. Through a series of monthly social media contests, four lucky winners will get the chance to win exciting raffle prizes each month, one for each week. Each contest from these 52 will highlight a different aspect of the Maldives.

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Redefining the Maldives’ Brand: Through Data-Driven Social Media Strategies

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In today's digital age, social media serves as a megaphone for destinations, especially visual havens like the Maldives.

There is an opportunity for Maldives to evolve their approach towards growth through data-driven social media strategies to remain competitive.

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Cover Story While the Maldives has traditionally been perceived as an exclusive destination for luxury travellers, there is an opportunity to diversify its appeal, attract new demographics, and reshape its digital presence.

By drawing on insights from data analytics, the Maldives can strategically enhance its social media footprint and refine marketing approaches to engage broader audiences. The Maldives' first 2024 DATA Forum (Destination Advancement Through Analytics) explored how industry stakeholders can leverage data and intelligence, with speakers like Mimrah Mahmood, VP of Asia Pacific at Meltwater, spotlighting strategies on the power of listening and decoding consumer behaviour.

The Potential of Social Media in Maldives Tourism For the Maldives, where breathtaking visuals come naturally, social media is a powerful,

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yet underused, marketing tool. Platforms like Instagram and TikTok, where visual appeal reigns supreme, could serve as vital channels to enhance engagement, broaden brand appeal, and reach potential visitors who might not consider the Maldives otherwise. The Maldives has a strong opportunity to achieve the viral visibility seen in other destinations, especially in today’s highly visual, online-first world.

Comprehensive data analytics provides realtime insights on engagement and trending content, revealing how the Maldives can customise its approach to attract digitally active audiences. For instance, data shows that a significant number of potential visitors decide on a travel destination based on content they’ve seen online. Tourism boards and resorts that use such insights can tap into the potential to shape trends rather than follow them, creating content that is not only visually stunning but also deeply engaging

to capture the attention of travellers from all walks of life.

High-Fidelity Content High-quality visuals stand out in the crowded digital space, and the Maldives can benefit significantly from producing professional, high-fidelity content. Unlike user-generated content, which has an important role in establishing authenticity, curated content allows the Maldives to deliver a brand image that aligns with its luxury reputation. From immersive drone footage capturing atolls dappled with sunlight and turquoise patches to cinematic videography that captures the unique experiences of liveaboard tours, high-fidelity content makes the Maldives look and feel more exclusive.

The return on investment (ROI) for high-fidelity content is substantially higher than for standard user-generated content,

generating up to six times more engagement.

As Gen Z and millennial travellers drive demand for unique, shareable experiences, investing in this level of content positions the Maldives as a premium destination. For hoteliers, high-quality content enables them to present specific experiences, from private dinners on deserted islands to wellness retreats that attract travellers. By focusing on visual storytelling, the Maldives can reshape perceptions and draw visitors who appreciate understated luxury and exclusivity.

New Demographics Through Focused Messaging The Maldives is expanding its tourism reach to include medical tourism, liveaboard experiences, and affordable luxury travel.

However, the current social media image of the Maldives that pops to mind of couples on their honeymoon, may inadvertently limit

its appeal to other demographics. Families, eco-conscious travellers, and wellness-seekers are all key groups that could add to the Maldives’ tourist numbers, especially given the destination's unique natural beauty and existing wellness infrastructure.

For instance, data shows that 22% of people are influenced to visit destinations based on images and stories they’ve seen on social media. Creating content that highlights family-friendly activities, promotes sustainable practices, and illustrates the Maldives’ growing wellness offerings can attract a broader demographic.

Getting the Most Out of Every Marketing Dollar Data-driven insights from analytic providers offer the Maldives’ tourism stakeholders the ability to optimise marketing spend and ensure each dollar works effectively. Paid

analytics can track which social media posts, ads, and visuals yield the highest engagement, allowing for targeted, high-impact campaigns.

For example, an ad campaign on TikTok showing liveaboard experiences may appeal to younger audiences, while Instagram stories highlighting serene, family-friendly resorts could resonate with a different demographic.

By adapting campaigns based on platform insights, the Maldives can increase the likelihood of high-quality engagement and conversions.

Prescriptive intelligence from analytics adds another layer of sophistication to marketing efforts. Rather than simply reporting engagement numbers, prescriptive analytics suggest specific actions based on data trends.

For instance, if family-friendly posts tend to get the most engagement during holiday seasons, tourism operators can adjust their content calendars accordingly. This allows resorts, travel agencies, and tourism boards

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to create dynamic, responsive campaigns that adapt to real-time insights, maximising the value of each dollar spent on marketing.

growing digital ecosystem.

Aligning With Asia’s Content Creator Economy

As climate change awareness grows, an increasing number of travellers are seeking destinations that align with sustainable and eco-friendly values. While the Maldives has made strides in sustainability, social media content does not always reflect these initiatives. Engaging sustainability influencers and promoting the Maldives’ efforts to preserve its natural beauty can resonate with eco-conscious travellers, adding a new dimension to the brand.

Data shows that eco-conscious travellers are highly engaged online, particularly when it comes to destinations known for their environmental efforts. By working with sustainability advocates and featuring ecofriendly practices in high-fidelity content, the Maldives can strengthen its position as an environmentally responsible destination.

Social media influencers in Asia, particularly in markets like Indonesia, are some of the most active and engaged content creators globally. Jakarta, for instance, generates staggering numbers from its content creator economy alone. While the Maldives has its own skilled content creators, strategic partnerships with high-impact influencers from neighbouring regions could significantly boost engagement and reach. These influencers not only bring their substantial followings but also produce high-quality, immersive content that could capture the Maldives’ unique charm.

Asian travellers are among the Maldives’ most active social media users, often generating substantial organic engagement. By collaborating with influential content creators and tracking their reach, tourism operators in the Maldives can boost visibility in key markets, enabling the Maldives to strategically position itself within the Asia-Pacific region’s 36

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Attracting Eco-Conscious Travellers

A Strategic, Digital-First Approach The Maldives stands at the intersection of luxury, digital marketing, and travel innovation. By adopting a strategic, data-

driven approach to social media, the Maldives can capitalise on its island nation charm, diversify its visitor demographics, and boost engagement across platforms. With data analytic insights, stakeholders can adapt to shifting trends, attract untapped audiences, and strengthen the Maldives’ position as a globally appealing, inclusive, and sustainable destination.

As the Maldives continues to redefine its tourism identity as a global brand, using social media to amplify its strengths will ensure it remains at the forefront of the travel industry, winning audiences and channelling a legacy of dynamic, accessible luxury for years to come.

By promoting high-fidelity content, utilising AI for prescriptive insights, and demonstrating its sustainability initiatives, the Maldives can appeal to broader demographics, proving its stance in the digital-first world.

Working Women

Afa Khaleel When having no reservations pays off Afa Khaleel was born and bred in the capital city but spent most of her adult life working in the island resorts of Maldives. Barely out of her teens, Afa packed up her life in 2009 and moved to Gili Lankanfushi, which was then under the umbrella of Soneva Resorts, excited for what her future held.

Afa wanted to step outside of her comfort zone, meet new people, learn new things and have her adventures. Fortunately for her, her aunt was around to guide her in the transition and give her company in the new environment she would call home.

Afa thrived in the Reservations Department.

She enjoyed the pace of the job, all the new faces she greeted and the diversity in those faces. She learned from her diverse team of colleagues and loved the many challenges that came with the job. Over the years, Afa has elevated through the ranks as a Reservations Agent at LUX Resorts and Jumeirah Group, and then as a Reservations Supervisor at both Vakkaru Maldives and S/O Maldives.

She is now the Assistant Reservations Manager at Zaha Travels, a tour operator in the Litus Group of Companies. Afa has a Diploma in Hotel Management, earned from the Asian International Hotel School in 2013. We, at Hotel Insider, sat down with Afa for a chat about her extensive career in the hospitality industry.

Hotel Insider: What was your initial experience in the industry like, away from your family in a strange new place, at such a young age?

Afa: I was curious about what the world had to offer and I was excited to meet people from different countries and walks of life.

Yes, I missed my parents but because my aunt worked in the same resort, I never felt lonely. I was hungry for new experiences and I felt my mind expand with everything and everyone I came across.

Hotel Insider: You’ve worked in the reservations department of a number of resorts. Have you ever faced any challenges as a woman in your field? What do you wish would improve so that more women would be open to work in resorts?

Afa: I think I have been lucky. I have never experienced gender based discrimination because the resorts I worked at prioritised hiring and developing female employees in a safe environment.

As for what would allow women to prosper in resort based positions, more accommodating options would definitely help. Soneva allows spouses and toddlers to live with their senior

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employees at the resort. Fiyavalhu Resort Maldives is based on the island of Mandhoo, which allows employees to go home to their families at the end of the day. Men sacrifice a lot being employed in resort based positions.

Women, being childbearers and primary caregivers, cannot afford to do the same.

I made the switch back to the capital city for the same reason. If not, I would have been able to manage my professional life and family life without making sacrifices at the expense of either.

Hotel Insider: Throughout your long career working in reservations in the hospitality industry, what is the most significant change you have noticed over the years?

Afa: Maldives used to be a honeymoon or family destination where guests would enjoy solitude and family time in a laid back environment. Now, resorts, guesthouses and liveaboards have a variety of new activities to offer to their guests, which attracts friend groups, backpackers, thrill seekers and wellness enthusiasts. Water parks, sky diving, wellness retreats and other innovative activities have made Maldives an affordable getaway, as opposed to what was simply a luxury destination for a niche market.

Hotel Insider: What have you enjoyed the most in your professional career?

Afa: Everything. The resorts I was fortunate enough to work at prioritised the wellbeing of their staff. The facilities were amazing and I was paid well. I was breathing in fresh air, eating fresh food, and snorkeling on my off days. I met my best friends at those resorts and I have learned so much about the industry as a whole. I have enjoyed the whole journey.

Hotel Insider: Who would you like to thank for being your support system?

Afa: My husband, for being my mentor and my rock, who despite being in a position that requires him to work around the clock at a resort, makes time for me no matter what.

My parents, who trusted me to live apart from them at such a young age, believed in me and supported me through everything. And my aunt, who introduced me to this industry and has always been there for me.

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Spotlight

Mimrah Mahmood Mimrah Mahmood, or Mim, has consistently championed the power of data-driven insights. Rooted in the Maldives' tourism industry, Mim’s journey into tech leadership, now serving as the VP of Asia Pacific at Meltwater, reflects his commitment to driving impactful change. With a passion for AI, predictive analytics, and effective communication, he empowers businesses to redefine their narratives, adapt strategies, and thrive in a competitive, digital-first world.

Hotel Insider: You’ve had a fascinating career into the tech space. How did your journey into Meltwater begin?

Mimrah: My journey into Meltwater stemmed from a deep interest in understanding the transformative potential of technology in the corporate and public sectors.

With Meltwater’s global footprint, I found an opportunity to merge my passion for datadriven insights with the chance to contribute to meaningful change across industries. Joining Meltwater was about leveraging technology to empower businesses to make smarter decisions, and it’s been an incredible journey of growth and innovation.

Hotel Insider: It’s inspiring to see Maldivians leading change at the top levels in terms of technology. With your early exposure to resorts, what aspects of the tourism industry fuel your passion for using Meltwater's data insights to drive smarter decisions?"

Mimrah: Growing up around the Maldivian 40

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tourism sector, I witnessed firsthand how critical effective communication and reputation management are for success. This foundation instilled a desire to use data insights to craft narratives that resonate globally. With Meltwater’s capabilities, I aim to empower tourism brands to predict trends, understand their audiences, and tailor their strategies to enhance visibility and engagement in an increasingly competitive market.

Hotel Insider: With the rise of AI, how can brands develop more holistic and agile communication strategies that allow them to adapt swiftly and effectively?

Mimrah: Brands should embrace AI to glean actionable insights from vast data streams, enabling them to anticipate audience needs and sentiment in real time. By integrating predictive analytics with creative storytelling, companies can adapt their messaging swiftly and maintain relevancy. AI also allows for hyper-personalization, which is crucial for building deeper connections with diverse

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"Growing up around the Maldivian tourism sector, I witnessed firsthand how critical effective communication and reputation management are for success. This foundation instilled a desire to use data insights to craft narratives that resonate globally."

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audiences.

Hotel Insider: How can Meltwater’s capabilities in aggregating data across TV, radio, and online platforms support the Maldives in reaching top-of-the-funnel potential visitors?

Mimrah: Meltwater excels in aggregating and analyzing data from diverse channels, including TV, radio, and digital platforms. By uncovering global travel trends and audience preferences, we can help Maldivian tourism stakeholders target their marketing efforts more precisely, showcasing the Maldives as an ideal destination to potential visitors who might not yet be actively considering it.

Hotel Insider: You mentioned that AI and prescriptive intelligence are essential for tourism growth in the recent Data Forum.

Could you elaborate for us here on what are prescriptive insights and how can it transform decision-making for Maldivian tourism stakeholders?

Mimrah: Prescriptive insights involve using data not just to understand what has happened, but to recommend actionable steps forward.

For Maldivian tourism, this means analyzing traveller behavior and preferences to identify opportunities for tailored experiences, optimal pricing, and new markets. This approach transforms decision-making by turning data into concrete strategies that drive growth.

Hotel Insider: With Gen Z's social media habits in mind, especially their preference for discovery-driven platforms like TikTok, what types of content do you believe will resonate best with younger travellers?

Mimrah: Gen Z craves authenticity and creativity. Short-form, visually engaging content that highlights unique, shareable experiences will resonate the most. Storytelling that includes behind-the-scenes looks, local culture, sustainable practices, and immersive activities will capture their attention and drive organic discovery.

Hotel Insider: “Quiet luxury” has emerged as a growing trend, especially among travellers wary of ostentatious displays.

How can Maldivian tourism brands position themselves to appeal to this segment?

Mimrah: Maldivian brands can focus on experiences that emphasize exclusivity, personalization, and sustainability. By aligning with the values of understated elegance and meaningful travel, they can attract this discerning audience. Showcasing private escapes, eco-conscious luxury, and culturally rich experiences will appeal to travellers seeking depth over display.

Hotel Insider: How can media monitoring evolve to address the “trigger-happy” approach in handling issues, ensuring responses are more measured and strategic?

Mimrah: Media monitoring must integrate predictive capabilities and sentiment analysis to provide more context and foresight. This enables brands to assess the potential impact of their actions and craft responses that are thoughtful and strategic, rather than reactive.

Training teams to interpret nuanced insights is also essential for ensuring measured communication.

Hotel Insider: How do you balance work and life in the fast-paced industry you are in?

Mimrah: Balancing work and life comes down to prioritizing what matters and building a strong support system. For me, spending quality time with my family, especially the ‘three Ms,’ provides balance and grounding.

It’s also about instilling positive habits and embracing moments of rest and joy amidst the hustle.

Hotel Insider: What do you think media monitoring should look like today, as opposed to the traditional model, especially in handling rapid digital shifts?

Mimrah: Modern media monitoring must move beyond passive observation to proactive intelligence. It should leverage real-time data analytics, incorporate AI-driven forecasting, and provide actionable insights that help organizations stay ahead of trends. The focus should be on enabling brands to navigate digital noise with clarity and precision.

Hotel Insider: Thank you Mim, this chat has been thought-provoking.

Yes, Chef

Gaushan De Silva From home cooking to haute cuisine; a tale of talent, transformation and excellence.

Chef Gaushan De Silva has one of those rare success stories that are genuinely about emerging from humble beginnings. Growing up in beautiful Kandy in Sri Lanka, Chef Gaushan was just 10 years of age when he had to begin cooking for his family. And within that responsibility, he found his passion. By the time he was 16, he was already working in the kitchen of Swiss Hotel in Kandy as a trainee. He went on to work in the kitchen of Conrad Maldives Rangali Island in 1999, where his skills were appreciated by many.

Over the years, Chef Gaushan has had the honour of being one of the chefs for the Jordanian Royal Family, cooking for the King and Queen in their private residences. A year after serving at royal kitchens, he returned to the Maldives to join Huvafen Fushi, where he rose to the role of Chef de Cuisine. He oversaw the resort's two main restaurants, which catered to a discerning clientele. Velaa Private Island Maldives’s owner and Czech Billionaire Jiri Smejc happened to be among them.

Smejc bore witness to Chef Gaushan's culinary expertise and recruited him as part of the opening team of Velaa Private Island Maldives.

Chef Gaushan was then given the opportunity to refine his skills at some of the world's most prestigious culinary establishments in Europe.

The kitchens he graced and grew in include three-starred Alain Ducasse au Plaza Athénée, three-starred Restaurant NOMA in Copenhagen

by René Redzepi, Édouard Loubet's eponymous two-starred restaurant in Bonnieux, Robert I-alleman's one-starred Auberge de Noves in Provence, one-starred Yam' Tcha by Adeline Grattard in Paris, and Kampa Park and La Finestra in Cucina in Prague.

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Yes, Chef

"I’ve found inspiration in every aspect of my life. From my family and my first chef mentor, to former colleagues and working with renowned chefs around the world, every experience has shaped me."

Chef Gaushan returned to the Maldives in 2012 to open Aragu Signature Restaurant at Velaa Private Island. With his newly honed skills and acquired knowledge of classical European cooking techniques, Chef Gaushan added his own touches to his creations. From Executive Sous Chef to Resort Chef de Cuisine to Executive Chef and now Culinary Director, Chef Gaushan swiftly rose through the kitchen brigade.

Molded by Chef Gaushan’s expert hands, Aragu became the only restaurant in Maldives to be voted into Asia's 50 Best Restaurants Top 100 in 2021. The restaurant has also received other prestigious accolades including Best Signature Restaurant in the World 2019

by Paradise Magazine, Top 12 Best Luxury Restaurants in Maldives 2020 by Lifestyle Luxury Awards, World's Best Culinary Excellence 2021 by Boutique Hotel Awards, and was inaugurated into La Liste Awards 2022.

We at Hotel Insider spoke to Chef Gaushan about his impressive culinary journey, and came away pleasantly surprised by his humility and honesty.

Hotel Insider: You had to take on the enormous responsibility of cooking for your family at the age of ten. How do you think that experience shaped who you are today?

GDS: Cooking for my family has taught me to add a personal touch to the dishes I now prepare for guests. Even today, whenever I cook or create a dish, I think of our guests as family. This inspires me to deliver the highest quality food, infused with love and a deep passion for cooking.

Hotel Insider: Jiri Smejc personally recruited you when he opened Velaa Private Island Maldives. There is a pattern of your skills in the kitchen being noticed, appreciated, and desired. How does that make you feel?

GDS: Being personally recruited by Mr. Jiri was one of the best things that ever happened to me, and it truly changed my life for the better. I felt deeply honoured, as though it was a reward for the good deeds I had done in the past. It also gave me a sense of security,

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knowing I was in safe hands.

Hotel Insider: How was your culinary journey through Europe before joining Velaa Private Island?

GDS: Travelling through Europe opened my eyes to a wide range of cooking techniques, flavours, and creative approaches. Working alongside some of the best chefs inspired me to continuously improve and strive for excellence with every dish I create.

Hotel Insider: Throughout your impressive career in several distinguished locations, what has been the most impactful experience you've had?

GDS: Working at Noma in Denmark was a life-changing experience for me. I saw and learned so much during my time there, and it reignited my passion for cooking. Noma's reputation as one of the world's top-ranked restaurants for five years speaks volumes about its excellence and influence.

Hotel Insider: Who has been your greatest inspiration in your culinary journey?

GDS: To be honest, I’ve found inspiration in every aspect of my life. From my family and my first chef mentor, to former colleagues and working with renowned chefs around the world, every experience has shaped me.

Being part of the incredible team at Velaa is no exception. Every moment along this journey has inspired and enriched my culinary path, fueling my passion and growth.

Hotel Insider: What is the Everest of your culinary career and have you already climbed it?

GDS: Being a competent and passionate chef, I have always dreamed of owning a Michelin-starred restaurant. While I have yet to achieve this goal, it remains a driving force in my culinary journey.

Hotel Insider: Who would you like to thank for being your support system?

GDS: I want to thank my inner self for being my greatest support system. This journey hasn’t been easy, but the belief I’ve had in myself and the drive that has fuelled me over the years have kept me moving forward and continue to push me toward my goals and dreams. I know, without a doubt, that I will always have my own back, no matter what.

Marketplace A quick guide to the suppliers and service providers that cater to the Maldivian tourism industry.

Banking & Insurance ALLIED INSURANCE

Allied Insurance Company Pvt Ltd is a leading insurance service provider offering total solutions with a comprehensive range of general, life Insurance and Takaful services throughout the Maldives. Allied’s customers include individuals, smallmedium businesses, corporate and government institutions. City Square, 3rd Floor, Chaandhanee Magu, Male’, +960 334 1001, toll free 1600, info@allied.com, allied. mv AMANA TAKAFUL

Amana Takaful PLC is a full-fledged and licensed General Insurance company with an outstanding portfolio of Takaful insurance solutions. Commencing operations in 2003, it stands proud as the only publicly quoted insurance company in the Maldives listed in the Maldives Stock Exchange (MSE). 3rd Floor, H. Mialani, Sosun Magu, Male’, Maldives, +960 331 5262, info@takaful.mv, takaful.mv BANK OF CEYLON (BOC)

With over seven decades of experience, the bank offers a broad range of services including commercial banking, trade finance, development financing, mortgage financing, lease financing, investment banking, corporate financing, dealing in government securities, pawn brokering, credit card facilities and others. H. Aage, Boduthakurufaanu Magu, Male’, +960 333 7564, smit@bocmale.com.mv, bocmale.com.mv BANK OF MALDVIES (BML)

Known locally as “the national bank,” BML is a public limited company with majority ownership held by the government of Maldives. BML is a full-service bank engaging across the complete spectrum of personal, business and corporate financial services. BML Head Office, No. 11, Boduthakurufaanu Magu, Male’, +960 333 0200, main.branch@bml.com.mv, bankofmaldives.com.mv

MAURITIUS COMMERCIAL BANK (MCB)

The Mauritius Commercial Bank (Maldives) is a leading commercial bank in the country, offering a comprehensive range of services to meet the needs of its valued customers. MCB Maldives aims also at being the preferred banking and financial partner of corporate customers, whether they are startups or well established groups. H. Sifa Building, Boduthakurufaanu Magu, Malé, +960 3305656, contact@mcbmaldives.com, mb.mcbmaldives.com SOLARELLE INSURANCE

Solarelle Insurance is committed to finding new and innovative ways of reducing risks and losses, and is devoted to providing comprehensive General Insurance solutions that can be tailor-made to suit the different needs and lifestyles of its customers. 1st Floor, ADK Tower, Male', 20096, +960 330 0099, info@solarelleinsurance.com, solarelleinsurance.com STATE BANK OF INDIA (SBI)

State Bank of India opened its first branch in Male’ in February 1974. This heralded the commencement of its Maldives operations as one of the foreign branches of India's largest commercial bank. The State Bank Group has over 22,887 branches within India and another 191 offices outside India, spread over 36 countries. H. Sunsleet, Boduthakurufaanu Magu, Male, +960 331 2111, sbimale@statebank.com, sbimaldives.com

Bath, Kitchen, Laundry ASTRABON

Astrabon is dedicated towards providing the most apt solutions for resort and hotel supply needs. Astrabon has the finest selection of products supplied by the most reputed manufacturers of the industry. Every product purchased from Astrabon is indicative of high-quality. Orchid Magu, Male, Maldives, +960 300 8060, sales@astrabon.net

CEYLINCO INSURANCE COMPANY

Ceylinco Insurance’s company policy is to settle claims within 14 days from the date of receipt of the complete documents, and they take pride in attempting to meet this deadline.Speed and efficiency are the company's hallmarks and total customer satisfaction is their goal. 3rd Floor, H.Merry Side, Boduthakurufaanu Magu, Male', +960 969 3939, info@ceylincoinsurance.com.mv, ceylinco-insurance.com

AQUA CHROME

Aqua Chrome offers solutions for sanitary fittings, solar heaters and specialized roofing to various economic sectors. GROHE is the world's leading provider of sanitary fittings under one brand and is represented in Maldives by Aqua Chrome.

(Grohe) H. Gullalaamaage, Roashanee Magu, K. Male', +960 300 3663, aquachromemaldives.com

COMMERCIAL BANK OF MALDIVES

The Commercial Bank of Maldives is a joint venture between Tree Top Investments Pvt Ltd (TTIL) and the Commercial Bank of Ceylon PLC (CBC). Commercial Bank of Ceylon PLC was established in 1969, and have since become the largest private bank in Sri Lanka with an asset base over USD 6 Bn. Commercial Bank of Maldives, H. Filigasdhoshuge, Ameeru Ahmed Magu, +960 333 2668, info@cbmmv.com, cbmmv.com

HOTEC

Hotec is a sales agent in the Maldives for internationally renowned manufacturers of small equipment and supplies for the food service industry in Maldives. Their objective is to bring the best food service equipment, other kitchen accessories, and bath and wellness products from the best brands in the world. Ma. Favorite, Chaandhanee Magu, Male', +960 334 1616, info@hoteconline.com, hoteconline.com

HABIB BANK LTD

HBL is a Karachi based multinational bank and is one of the largest banks in Pakistan. Founded in 1941, HBL became Pakistan's first commercial bank and is the largest company in Pakistan in terms of assets. As of 2016, HBL has 1700 branches with presence in over 25 countries spanning four continents. Habib Bank Limited, H.Thuniya Building Boduthakurufaanu Magu, Male’, +960 332 2051, customercare.maldives@hbl.com 48

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RADIANTHEAT

Radiantheat Maldives Pvt Ltd is the flagship company of Radiantheat Group and a leading supplier for commercial catering and laundry equipment and spares in the Maldives. Currently Radiantheat represents several renowned global brands.

Radiantheat Building 3rd Floor, H. Nooali, Hithigas Magu, Male' 20022, +960 333 4854, sales@radheatonline.com, radheatonline.com

OSMOSIS ASIA

TIMBER HOUSE

SOVEREIGN AGENCIES

Dive & Water Sports

Osmosis Asia Pvt Ltd provides clients with a space where they can find all products that will enable them to run their operations without hassle. They supply spare parts for commercial kitchens, commercial refrigeration, coffee machines, bar and vending equipment. 1st Floor, H.Bonthi Building, Hiffaseyha Goalhi, Male’, +960 300 9551, sales@osmosisasia.com Sovereign Agencies offers an extensive range of products geared towards the hospitality industry, serving more than 60 resorts in the Maldives. Their products include emiment brands such as Primus, Bauscher, and Vito. Ma. Moorithi Building, 1st Floor, Chaandhanee Magu, Male’, +960 331 4422, sales@sovereignagencies.com.mv XENON MALDIVES

Xenon Maldives Pvt Ltd provides several types of equipments, genuine spares and services to hotels and resorts. These inlcude kitchen equipments that are commercial and used by popular chefs, and laundry machinery from USA. M. Three & One, Haveeree Hingun, 4th Floor, Male', +960 331 0013, sales@xenonmaldives.com, xenonmaldives.com

Buildware & Hardware ALIA INVESTMENTS

Currently in its 53rd year of service, Alia has been the sole distributor of the world renowned Yamaha brand for 43 years. Alia is also the distributor of Seakeeper gyroscopic stabilizers, Kohler brand’s sanitary ware, and a large variety of hardware products. 8th Floor, ALIA Building, Gandhakoalhi Magu, Maafanu, Male’ 20311, +960 332 3564, info@aliamaldives.com ASK HOLDINGS

ASK Holdings Pvt Ltd is a hardware company based in Male', Maldives. The company's mission is to maintain quality standards for all products and provide valued customers with store wide warranty services, best prices, reliable products and amenities to make the company's stores the first choice for your household needs. +960 332 4679, info@ask.com.mv CO-LOAD MALDIVES

Co-Load Maldives Pvt Ltd is known for establishing the American franchise Ace Hardware and Home Centre in Male', and also for their paint solutions through Color Bank. The company is the sole distributor of several world-renowned brands.

M. Baarana, 1st Floor, Majeedhee Magu, Male', +960 332 0450, admin@coload.com.mv

Timber House has over a decade of experience in the timber industry and helps prospective customers in evaluating the various volumes and types of timber best suited for their needs. M. Honeydew, Izzuddheen Magu Male’, 20311,

BEST DIVES

Best Dives Pvt Ltd is a leading diving and watersports centre, excursion and yacht charter service provider, operating in both high-end luxury resorts and middlerange resorts in the Maldives without compromising on quality service. 6/F MF Building, Chandhanee Magu, Male city, Maldives. +960 330 5960, info@bestdivesmaldives.com BLUE HORIZON

Blue Horizon offers diving and surfing adventures that are tailored to meet the needs of its clients. Currently the company operates two motorized yachts and two sailing catamarans. M. Bolissafaru 2nd Floor, Orchid Magu, Male', +960 332 1169, travel@blue-horizon.com.mv DTECH

dTech Pvt Ltd is the sole distributor of SEADOO and EVINRUDE brands - providing the finest Personal Watercrafts (PWC) and Outboard engine products in the Maldives. Having established in 1998, dTECh has always worked towards offering the best products to the Maldivian marine and power sports industry. M. Whale Shark, Male', 2021, +960 333 4051 spareparts@dtech.com.mv, dtecg.com.mv EURO DIVERS

Euro-Divers Maldives offer scuba diving activities in some of the best scuba diving resorts in Maldives as well as water sport activities at selected resorts. Euro-Divers Worldwide was founded by Swiss nationals over 40 years ago and offers safe, exciting and professional scuba diving activities and scuba diving lessons in some of the world’s best diving destinations. euro-divers.com GOLDEN JET TRADE

Golden Jet Trade Pvt. Ltd, established in 1985, a relatively small business then is now a leading supplier of quality Scuba Diving, Snorkelling, Water sports and Swimming equipment in the Republic of Maldives. Providing quality scuba diving wetsuits in all sizes, Scuba Diving fins or Flippers to Scuba Diving, Snorkelling gear and water sport knives and accessories. Golden Jet Trade Pvt. Ltd. 3, Chandhanee Magu, Male’, +960 322338 divegear@goldenjet.com.mv MA SERVICES

NALAHIYA

Nalahiya Trading Pvt Ltd is a leading importer of building materials in the Maldives.

The company imports cement, coarse and fine sand, roofing sheets, plywood, GI pipes, gypsum boards and others. M Faaroshige', 8th Floor, Orchid Magu, Male', +960 333 1999, marketing@nalahiyatrading.com

MA SERVICES is a market leader in the sale, installation and maintenance of highpressure breathing air equipment, and is the authorized distributor for brands such as BAUER, Scubapro, Analox, HATZ. G. Veyoge, Husnuheena Magu, Male', +960 331 0935, maserv@dhivehinet.net.mv, maservices.com.mv OCEAN GROUP

PROMINENT RESOURCES

Prominent Resources Pvt Ltd was established in 2011 and has built a reputation as an importer of hardwood and other related items direct from Malaysia, Indonesia and New Zealand. M. Onigandu (1st Floor), Muranga Magu, Male', +960 333 3707, marketing@prominentmaldives.com RAINBOW

Established in 1990, Rainbow Pvt Ltd is a building service provider that caters to the Maldivian market. The company's extensive portfolio of products include furniture, roofing materials, sanitary-ware and fittings, kitchen systems, electrical products and paint. G.Maarana, Alikilegefaanu Magu, Male', +960 331 6914, sales@rainbow.com.mv

Ocean Group Maldives founded in 1998 is now one of the most successful premier dive and water sports operator with an impressive 20-year track record and many innovative launches. Customizes bespoke experiences for discerning travellers seeking truly unique dive and water sports experiences and have partnered with some of the best luxury resorts in Asia with the highest standards of sustainability and eco-tourism. +960 300-4649 go@oceangroup.mv SILVER SANDS

Silver Sands Pvt. Ltd. has been in the inbound travel business since its inception. In 2005, the Company expanded into resort-based recreational activities and has been investing in and managing dive and water sports operations at 11 luxury resorts in the Maldives. Chandhaneege, 2nd Floor, Alhivilaa Magu, Male', 20292, +960 301 7777, sales@silversands.com.mv

SONEE HARDWARE

Sonee Hardware is one of the largest hardware businesses in the Maldivian market. They offer a broad range of products, from hardware to kitchen tools. The company which started from 1970 since then has grown from one outlet to six.

Sonee Building, No. 7, Ibrahim Hassan Didi Magu, K. Male, Maldives, +960 333 6699, info@sonee.com.mv

SQUID MALDIVES

Squid Maldives is a leading company operating in the distribution of diving equipment and services. The Male’ based company is the sole authorised distributor of Mares, Coltri, DAN, and SSI services in the Maldives. Squid Maldives, Shop #1/29, Chandhanee Magu, 20189, Male, +960 723 9458, sales@mare.mv Hotel Insider

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Electrical, Energy, Water FSM

Established in 2000, FSM is a comprehensive fuel service provider that continuously seeks ways of improving its services and efficiencies through latest technologies and best practices. FSM works vigorously to improve their capacity and meet the challenges and the ever-growing expectations of their customers. Fuel Supplies Maldives Pvt Ltd, STO Aifaanu Building, 4th Floor, Boduthakurufaanu Magu, Male’, Maldives, +960 333-6655 ILAA

ILAA aims to provide environmentally sound world quality products to the resorts of the Maldives to protect and preserve the delicate environment. The company provides renowned quality products for clean power, solid and liquid waste management and electric vehicles. Lot No: 10637, Zone: M2-24, Onugas Magu, Hulhumale’ 23000, +960 335 5751, info@ilaamaldives.com, ilaamaldives.com MWSC

Established in 1995, Male’ Water and Sewerage Company is the pioneer organization in the Maldives to institute a water production and wastewater management system. MWSC has become a multi-disciplinary engineering and manufacturing organization, providing engineering solutions for integrated utilities. Fen Building, 5th Floor, Ameenee Magu, 20375, Male, +960 332 3209, pr@mwsc.com.mv, mwsc.com.mv PLANKTON ENGINEERING

Plankton Engineering is one of the well-recognized names in the Maldives for designing, assembling, and supplying high quality panels. These include metering, generator control panels, high voltage panels, VFD Panles. The company builds and assembles electric panels in their workshop in accordance with industry quality standards. 1st Floor, H.Thonada, Janavaree Magu, 20045, +960 330 3678, info@ plankton.com.mv, plankton.com.mv

LE CUTE LIFESTYLE

Lintel Investments and Management Services Pvt. Ltd. is a wholly Maldivianowned company registered and operating in the Maldives as one of the country’s leading distributors of luxury fashion, beauty and lifestyle electronics brands. Le Cute Lifestyle Electronics is the official distributor for Panasonic, BOSCH Home Appliances, Electrolux, Marshall and Bowers & Wilkins brand of products in the Maldives. +960 301 0200, info@lintel.com.mv, lintel.com.mv REEFSIDE

Reefside Maldives is recognised as a leader in selling original watches and electronic products in Maldives. Reefside is the authorized service centre for LG, Sony, Bose and Nikon Electronic products in the Maldives and offers local and international after sales service guarantee. KKM Building, 03, Orchid Magu, P.O. Box 20189, +960 332 3545, reefside@reefsidemaldives.com, reefsidemaldives.com REFCOOL INVESTMENTS

Established in October 2002, REFCOOL has national reach and vision, offering exciting products and services that touch everyday lives of the people. Being in the business only for a few years, REFCOOL has already gained recognition as a major player in the rapidly evolving tourism and construction industry of the Maldives.

1st Floor, M. Seena, Varudhee Hingun, Male', 20253, 330 9900, info@refcool.com.mv, refcool.com.mv STATE TRADING ORGANIZATION (STO)

STO group, with its subsidiaries, joint ventures and associates, is a national leader in business. It also focuses on petroleum, cooking gas, construction materials, medical supplies and pharmaceuticals, home appliances, electronics, supermarket products and insurance. STO Head Office Building, Maafanu, Boduthakurufaanu Magu, Male', +960 334 4333, info@sto.mv, sto.mv

Engineering & Marine

STATIC COMPANY

AS MARINE MALDIVES

Static Company Pvt Ltd's primary objectives are in the fields of mechanical and electrical engineering and water treatment. The company’s main activities include the design. contracting, supply of power generation and distribution of equipment, etc. M.Huraa, Fareedhee Magu, Male', Maldives, +960 331 0313, info@static-company.com

AS Marine Maldives, a joint venture between AS Marine Dubai and Coastline Investment Pvt Ltd offers a range of services from boat repairs to refurbishments of boats’ structure and systems, with a wide range of boat types and brands. AS Marine Maldives provides complete solutions from the drawing board to delivery. +960 799 8590, info@asmarinemaldives.com

THE HAWKS

HASSAN MARINE

One of the leading fuel supply companies in the Maldives, the Hawks' services include fuel supply to inhabited islands, resorts, industrial and commercial projects, as well as sales and distribution of fuel related equipment. Bunkering services are provided both domestically and internationally to fishing vessels, ferries, safaris, cargo ships, cruise vessels, super and mega yachts. +960 334 0949, info@thehawks.biz

Established in 1999, with a service center specialising in repair, installation and maintenance of out-board engines, Hassan Marine is the exclusive distributor in the Maldives of Mercury Engines, Quicksilver Parts & Accessories, Attwood Marine Products, NGK Spark Plugs, Seafirst Steering Systems and many more.

M. Kakolhas, Izzudheen Magu, Male', +960 300 7044, info@hassanmarine.com, hassanmarine.com

URBAN INVESTMENT

MTCC

Urban Investment Pvt Ltd is a distinguished supplier of electrical home appliances and is also one of the leading resort suppliers. The company operates three shops in the capital, Male', having a variety of products ranging from electric kettles to air-conditioners and generators. Urban Investment Pvt Ltd, Neena, 2nd Flr, Keneeri Magu, Male’, +960 331 7019, sales@urbaninvestment.net VAMCO

VAMCO's vision is to create long lasting solutions that customers will appreciate.

The company prides itself in creating customized packages (product solutions) for fishermen, cargo-vessels and for inter-island ferry operators as well as playing a role in bringing mobility to Maldivians. +960 332 1169, marketing@vamco.com. mv, vamco.com.mv

Electronics & Accessories

Maldives Transport & Contracting Company (MTCC) provides a diversified range of products and services, such as construction and project management services, logistical operations, modern transport services, engineering and docking services and an extensive range of reputed products as, Yanmar and Suzuki marine engines, Hamilton propulsion system, Castrol lubricants, Sigma protective coatings, Scott Bader boat building composite. 7th Floor, MTCC Tower, Boduthakurufaanu Magu, Male', Maldives, +960 332 6822, info@mtcc.com.mv OFFSHORE

Offshore's main focus is on the design and construction of safari yachts, dive boats, ferries, 4th generation fishing vessels and speedboats. These include hi-tech high-speed crafts and cargo carriers as well. Additional services include designing sophisticated yachts and boats, project costing, stability reports, turnkey boat building, supervision of projects and inspection, and consultancy. sales@offshore. mv, offshore.mv SOUVENIR MARINE

ASTERS

Asters is a leading provider of high quality and affordable home and office furniture, electronic appliances, technology products and office supplies. Also supplies home, outdoor furniture, office furniture, IT solutions, stationery, office supplies and equipment. +960 3316464, sales@asters.com.mv 50

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Originally established in 1994 with few tourist gift shops in Malé, Souvenir Marine Pvt Ltd was formed in 2004. Today with 35 speed boats transferring the majority of tourists across Maldives, Souvenir Marine Pvt Ltd are experts in speeboat transportation, manufacturing, repair & maintenance. 3rd Floor, H. Orchimaage, Ameeru Ahmed Magu, +960 332 5893, ask@souveniremarine.com

Event, Lighting, Sound AZIDON

Azidon specialises in sound reinforcement, stage lighting and turn-key events and projects in Maldives. Azidon’s technical planning and process-oriented approach aims to deliver a flawless result that will impress. Azidon Pvt Ltd, H. Maafilaage, Ground Floor, Kaasinjee Magu, Malé, +960 330 0999, info@azidon.com DOAV

DOAV makes it possible to monitor and manage equipment, building management systems, scheduling, security, lighting, shades, HVAC, and energy consumption in real-time, all from a single dashboard to maximize system uptime, optimize investments in people, technology, and spaces, and ensure a great user experience.

Ground & 1st Floor, H. Fennaage, Buruzu Magu Male', 20054, Maldives, +960 3009600, info@doavonline.net, doavonline.net

CYPREA FOOD & BEVERAGE

Formed in 2014, Cyprea F.N.B Private Limited is a subsidiary company of the ‘Cyprea Group’. Having associated with reputed brands from many parts of the world it is an emergent supplier for a range of dry, frozen, beverage and specialty products to the local market and resort sector. ‘The Cyprea’, 66/17, Boduthakurufaanu Magu, Male’, Maldives. +960 3013032, info@cypreafnb.com.mv

EURO MARKETING

Founded in August 1997, the main purpose of Euro Marketing Pvt. Ltd. is to deliver daily merchantable non-alcoholic beverages and other snacks to the rapidly growing tourism industry of the Maldives. Additionally, serving consumer grocery retailers as well as restaurants, hotels, resorts and other food service establishments. Ma, Favourite, Chandhanee Magu, K. Male', +960 332 0022, euromarketingmaldives.com FANTASY STORE

EVENT MALDIVES

EVENT MALDIVES is a team of young, creative and passionate professionals with extensive experience in events and entertainment. The objective is to make each and every event a unique experience. These include live shows, live events, ceremonies, exhibitions, product launch events and various other events. sales@ musicworldmaldives.com, musicworldmaldives.com

Food & Beverages AMAGI MALDIVES

Fantasy Pvt Ltd supplies food selected from international locales. Products include fruit, wine, meat, pastries, cereals and others. 1st Floor, M. Velaaluge, Fareedhee Magu, Male', +960 332 4668, fantasy@dhivehinet.net.mv HAPPY MARKET

Happy Market Trading Company Pvt Ltd (HMT) is a premium food and beverage importer & distributor operating in the Maldives. The company has exclusive distributorship of several world renowned F&B brands. M. Newplot, Ameenee Magu, Male`, +960 331 3523, info@happymarket.com.mv, happymarket.com.mv

Since 2000, Amagi Seafood has delighted taste buds worldwide with its premium range of high-quality seafood products. Catering especially to luxury resorts across the Maldives, its exclusive branch, Amagi Maldives (Pvt.) Ltd., located in Malé, is committed to delivering the authentic flavors of Sri Lanka to an international audience. Amagi Maldives Pvt Ltd, G. Lamezon, Neeloafaru Magu, +960 7988987, marketing@amagimaldives.com

IFS

ARIES MALDIVES

LILY ENTERPRISES

Pyramid was founded three decades ago and is one of the leading distributor for fast moving consumable goods (FMCG) in Maldives. Currently the main lines of products are juices, coffee, teas, biscuits, pasta, baked beans, cooking chocolate, flour tortillas etc. Representing some of the finest international brands and committed to serve resort market in Maldives for more than 30 years. 1st Foor, STO Trade Centre, Orchid Magu, +960 3328658 marketing@ariesmaldives.com

International Food Solution (IFS) is a highly reputable company in the forefront of fast-moving consumer goods (FMCG) distribution across the islands of Maldives and Seychelles. The management team, boasting four decades of global experience in the food supply industry, lends further credibility to the IFS brand. +960 300-0770, www.ifsmale.com Lily Enterprises mainly focuses on handling and distributing several internationally renowned brands, as well as marketing and promoting them in the Maldives.

Additionally, the company is recognised for its efforts in providing efficient service and effective marketing strategies. Ahmadhee Bazaar, Male' 20182, +960 332 3236, info@lilyenterprises.com MHA

BESTBUY MALDIVES (BBM)

Bestbuy Maldives (BBM), is a supplier to resorts, offering top brands and solutions.

BBM is continuously evolving in line with the changing needs of its clients and is one of the most innovative supply operations in the Maldives. Aagé 2nd Floor 0202, 12 Boduthakurufaanu Magu, Malé , 20094. +960 332 0850, hello@bb-mld.com BONCAFÉ MALDIVES

Boncafé Maldives prides itself on its quality products and services to its valued, blue-chip customers in foodservice – international hotels and resorts, airlines, restaurants and retail outlets by being a one-stop beverage solution provider.

Offering a comprehensive range of gourmet roasted and ground coffee, tea, juices, sauces and syrups, coffee machines, frappé mixes and state of the art coffee machines to suit your taste palates and business needs. Beach Towers, 2nd Floor, Boduthakurfaanu Magu, Male, +960 400 1550, admin@boncafe.com.mv, www. boncafemaldives.com CITY INVESTMENTS

City Investments (Pvt) Ltd was founded in 2002, and deals in bakery products.

It deals with some top F&B brands including Pregel Gelato and cocktail products from Italy, Darbo fruit jams from Austria, Fentimans soft drinks from England, Truchillo Freshly Roasted Coffee Beans from Italy and various other products. City Investments, Orchid Magu, Male, +960 799 0558, info@city.com.mv, city.com.mv

MHA imports and distributes an extensive range of F&B products. They include key ice cream brands such as Walls, Nestle and London Dairy. Other top brands in their portfolio include Milo, Al Shifa Honey, Crown Dates and Crumpy. MHA also carries personal care products including lotions, aftershaves, body sprays and bath products. Contact: +960 334 3694, sales@mha.com.mv,mha.com.mv SEAGULL FOODS

Seagull Foods specialises in the import, wholesale and retail of food of the finest quality, in regards to fresh produce as well as processed food. Seagull Group also runs an agricultural and fisheries project on the island of Maafahi for fresh fish products and produce. G, Thundi, Ameenee Magu, Male' +960 334 3663, foods@seagullmaldives.com SIMDI RESU

SIMDI Resu is a supplier of restaurant and bar products such as the prestigious Sambonet and Matfer ranges. The company also supplies leading Italian coffee brands and automatic coffee machines. Established in 1988, SIMDI Resu has become one of the most successful and competitive suppliers of cost effective, state of the art, quality resort-ware. H. Casia, Kasinjee Magu, Male’ 20-044, +960 333 4483, resu@simdi.com, simdi.com STANDARD AND ORIGIN (S&O)

COSMOPOLITIAN

Cosmopolitan –a leading Hotel, Restaurant & Resort Supply Company with exemplary and superior quality service. Products range - Frozen & Chilled meat, Dairy & Cheese, Brown Eggs, Frozen Juice, Dry Goods, Seafood, Beverages, Wines & Spirits. Our vision is to be the most preferred Hotel, Restaurant & Resort Supplier in Maldives. M. Omadu Fannu, 4th Floor, +0096331 0477, info@cosmpolitan.com

Standard and Origin (S&O) is a leading food & beverage supplier for the Maldivian tourism sector. With several symbiotic relationships between manufacturers and distributors under exclusive agreements. S&O is the exclusive distributor of many famous brands like KraftHeinz, Kimberly Clark Professional, Del Monte, Lactalis, ITC, Aviko, Etc. Standard & Origin Pvt Ltd, H. Sifa, 5th Floor Boduthakurufaanu Magu Male', +960 301 5544 sales@sno.com.mv Hotel Insider

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UNITED FOOD SUPPLIERS

United Food Suppliers (United) is one of the fastest growing businesses in the Maldives specialising in supply, storage and distribution of temperature controlled foods mainly geared towards the resort industry. United Food Suppliers, 5th Floor, M. Alia Building, Gandhakoalhi Magu, Male, +960 330 0777, info@ufs.com.mv

COMPUTER PLUS

Computer Plus Pvt. Ltd is a leading vendor of computer products & services in the Maldives. It aims to provide a comprehensive and wide range of services and products to fulfill the requirements of the information technology sector from system design, procurement, and installation to maintenance of computer hardware as well as providing regular and custom software. M.Send Rose, Iskandharu Magu, Male', +960 333 4862, sales@computerplus.com.mv

VB BROTHERS

VB Brothers is one of the top FMCG distributors in the Maldives. The company has the ability of acquiring world's top brands such as Mars chocolates, Kellogg’s cornflakes, Johnson & Johnson products and Lo’real and Garnier products directly from their sources. VB Brothers Pvt Ltd, MF Building, 9th Floor, Chandhanee Magu, Male', Maldives, +960 330 3329, rsd@vbbrothers.com.mv

Furniture & Flooring ALLORA PAN HOME

Allora Pan Home is the sole distributor of a leading Asian furniture brand "SB" in the Maldives. Visit Allora's showroom to experience the many options available to make your home a place of comfort and style. SB products are reputed for their design, quality and value for money. Allora Pan Home, Hithaffinivaa Magu, Male', Maldives, +960 332 5105, info@panocean.com.mv DAMAS

Damas Pvt Ltd. provides a wide range of products and services including real estate development & management, logistics & moving services, IT services, food and beverages, construction and fabrication materials, and resort equiptment such as cutlery and crockery, hotel linen, cold room items & implements. +960 333 3000, info@damas.com.mvdesign EVO

EVO is dedicated to providing high quality, creative interior solutions to meet the needs in interior planning and designing. As exclusive distributor of Germany’s top brands such as Nolte Kitchens, Express Kitchens and Csshmal, Evo Home aims to offer clients the best of furniture technology in the Maldives. evohome.mv FORTSEN

Fortsen offers specialized products & services to the architectural, residential & industrial sector. With its prime focus on interior finishing & furnishing, the company has developed a comprehensive range of wooden laminate floorings, windows blinds & specialty decorative stones. Contact: 332 6662, email: info@fortsen.mv PALM GLOW

Palm Glow provides hygiene and maintenance solutions while continuously reassessing the commitment to professional hygiene and maintenance, to ensure that the customers are always up to date with the latest in technology, and is always supported from inception throughout the relationship cycle. Ma. Uthuru Innaage, 5A, Nikagas Magu, 20164, Male', +960 300 9700, palmglow.com

SPECTRA

Spectra PLC is an interior product supply and service provider, specialising in ceilings, laminate and wooden floors, window tints, carpets, rugs, wallpaper and many more such products. They have a wide range of experience designing everything from government buildings, education institutes, theater and convention centers, to bedrooms. Faamudheyrige, Maafannu, Orchid Magu, Male’, 20209, +960 333 0099, info@spectra.mv

IT Solutions & Networking

DHIVEHI VIUGA

Dhivehi Viuga (DV) is a network infrastructure solution provider that offers stateof-the-art service through a mixed team of local and foreign professionals with the mission of delivering unparalleled service and support to both the Maldivian and international markets. H. Soanary, 5th Floor, Boduthakurufaamu Magu, 20026 Male’, +960 334 4652, info@dhivehiviuga.com ETALK

Etalk Pvt Ltd provides customers with a unique range of products and services that are fully customisable and suited to homes, local businesses, offices, shops and the hospitality industry. The company designs, installs and services surveillance systems, access control systems, networks, business automation. Husnuheena Magu, 2002 Male', +960 3329132, sales@etalk.com.mv LINK SERVE

Link Serve Pvt Ltd is the one-stop shop for IT and security requirements. It handles installation & maintenance of CCTV systems, door phone systems, Local Area Networking, PABX Systems, access control systems, time & attendance systems, motion detectors, fire extinguishers, installation solar power systems, installation of alarm systems. +960 300 3000, helpdesk@linkserve.com.mv MAXCOM

Maxcom Technologies was established in 2005 and is now one of the foremost IT hardware and IT solution centres in the Maldives. It also distributes the brand Dell and offers a variety of products and services such as storage and networking, tablets and laptops. +960 333 0034, sales@maxcom.com.mv PERSONAL COMPUTERS

Established in 2008, Personal Computers is one of the most reputed names in the IT sector of the Maldives. With two outlets in key areas of Male’ and a dedicated service center, the company provides a comprehensive range of technology solutions that enhance the IT experience of their customers. Personal Computers ensure that the products are 100% genuine and meet the expected quality standards. For inquiries call +960 3003033, info@personalcomputers.mv, personalcomputers.mv ROSEWARE

RoseWare Corporation Pvt Ltd was established with the objective of providing bestof-breed IT solutions for small and midsize businesses, with skills, resources, and expertise to give clients a recognizable edge while opening up a world of powerful resources. Ma. South Shine, Chandhenee Magu, Male', +960 330 8554, info@rosewarecorp.com

Internet, Telecommunication, TV DHIRAAGU

Dhiraagu is one of the largest telecommunications operator in the country offering total solutions and a comprehensive range of mobile, internet, data and fixed line services throughout the Maldives. With nearly three decades of excellence and a proven record of success, we provide mobile, enterprise and fixed broadband services. Dhiraagu Head Office, Ameenee Magu, P.O. Box 2082, 20403 Male, +960 332 2802, 123@dhiraagu.com.mv MEDIANET

CLICK COMPUTERS

Click Computers is a reputed IT company providing turnkey IT solutions. It offers the latest IT solutions to multinationals, government agencies, private sector parties including hotels and resorts. The company deals with major brands including Dell, Acer, HP, Samsung, Apple and Asus among others. M. Borneo, Male', +960 334 2002, sales@clickmaldives.com 52

Hotel Insider

Medianet is one of the largest pay-tv broadcasters in the Maldives with over 30,000 subscribers. The company has an ever-increasing client base and content. Medianet has acquired the license and rights to the best available contents for this region, and offers impressive packages separately for the hotels and resorts in the Maldives.

Medianet Pvt Ltd, H.Sisil Hiya (Second Floor), Majeedhi Magu, 20071, Male', +960 332 0800, customerservice@medianet.com.mv

OOREDOO

Ooredoo Maldives provides an extensive range of innovative voice, data and high speed broadband internet services tailored to the growing needs of today’s consumers and businesses. Ooredoo's services include fixed & wireless broadband internet, total resort solutions, mobile money services, and smart solutions.

Ooredoo made history by launching the first ever and fastest 3G & 4G networks in the Maldives. H. Sunleet, 5th Floor PO Box 2196 Boduthakurufaanu Magu Male', +960 961 1000, 929@ooredoo.mv, ooredoo.mv

Logistics & Transportation ASIA FORWARDING

Asia Forwarding is intimately acquainted with the carriers in all trade lanes so that they can direct your cargo in the most suitable way, whether your goal is to minimize freight costs, obtain the best packing, storage and warehousing, or meet seemingly ‘impossible’ deadlines. Asia Forwarding is a didicated team of professionals attending to your needs in a professional manner. +960 334 3041, info@theasiaforwarding.com

CHANDLIER

Chandelier Company Pvt Ltd is a stationery and office equipment supplier in the Maldives. The company deals with government offices, schools, banks, organizations, hotels and resorts as well as the private sector. +960 332 7858, sales@chandelier.com.mv COPIER PLUS

Copier plus Pvt. Ltd. was established with the focus of providing a total office automation solution to the Maldives. With Toshiba tech on board, Copier Plus was launched in 2004 with a showroom and a service center. In 2008, the company added Brother International’s merchandise to its product line. H. Kuredimaage, Majeedhee Magu, Male', 960 331 2121, info@copierplus.com.mv, copierplus.com.mv M7 PRINT

M7 Print Pvt Ltd. was established in December 2007. The company's products and services include offset printing and production of eco-friendly paper shopping bags and other products and solutions. It is one of the largest printers in the country proving retail and wholesale services across all the economic sectors. M7 Print, Ameeneemagu, Male', 20033, +960 330 7787, print@m7maldives.com, m7maldives. com

CENTURION TRANSPORT SOLUTIONS

Centurion PLC's operations revolve around shipping, freight management, warehousing, distribution, logistics management, ship ownership & management, protection & indemnity. Providing reliable and effective transport solutions to the shipping and airline industry, specializing in the delivery of cargo to any location within Maldives. Faamudheyrige, Orchid Magu, Male', Maldives, +960 333 8530, info@centurion.mv, centurion.mv EQ LINES

NOVELTY PRINTERS & PUBLISHERS

Novelty Printers & Publishers Pvt. Ltd. was founded in 1965 by Mr. Ali Hussain as a home business. From manual stencil to letterpress to offset printing, the company today is one of the nation's largest and leading providers of printing, publishing and related services. M. Utility, Male, 20340, +960 331 8844, printers.novelty.com.mv, novelty.com.mv PROCURE PLUS

Procure Plus supplies office stationery, including printers, printer toner & cartridges, and computer accessories, tea room facilities, cleaning appliances and document solutions at competitive prices. Penton Villa, Male', +960 332 6220, sales@procuremaldives.com, procuremaldives.com

EQ Lines group is a logistical service provider headquartered In Maldives with branch offices in Pakistan, UAE, Sri Lanka with a global reach & ability to service the clientele with regular & project shipping requirements. They are specialized solution providers of door-to-door logistics with total international freight solution, inhouse customs brokerage, warehousing & transport capabilities. 1st floor, 1A, H.Seleena, Galadhun Goalhi, Male, Maldives, +960 400 2050,+960 999 5860, sales@eqlines.com, www.eqlines.com.

Safety & Security

LEO TRADING

ANTIFIRE

Leo Trading Pvt. Ltd. started its operation in the early 2000s. The key expert areas of the company include leasing of heavy construction equipment, shipment clearance, cargo clearance, discharging shipments, excavating, back filing & compacting, and constructing underwater pipelines and sewerage systems. Leo Trading Pvt. Ltd, M. Three & One, Haveeree Hingun, Male', Maldives, leo@leotrading.mv, +960 300 6638 LITUS

Established in 2012, Litus Maldives Pvt Ltd is a project logistics management company delivering cost-effective solutions throughout the Maldives. The company develops comprehensive project logistics and construction materials and resort supply service plans tailored to meet specific requirements of customers. M. Manaaziruge, Majeedheemagu, 20305, Male’, +960 300 3999, info@litusmaldives.com, litusmaldives.com TTS

Total Transport Solutions is one of the leading shipping, freight forwarding & logistics service providers in the Maldives. They offer a range of products and services varying from liner agencies, feeder operations, airline GSA, vessel husbanding and project cargo logistics. Additionally providing services such as sea freight, Air Freight, Express Courier to the most recent expansion into Inter-Atoll Logistics, bunkering and many other services. 7th Floor, Ma. Maadheli, Majeedhee Magu, Male', +960 301 1888, info@ttsgroup.mv

Office Supply & Printing Services ASRAFEE BOOKSHOP

Asrafee Bookshop was established in 1976. Since then the company has earned a reputation for offering a wide range of products from stationery, educational materials, books, art supplies and so on. Asrafee Bookshop, Chaandhanee Magu, Male', +960 332 3424, asrafee@asrafee.com

Antifire Maldives deals with various safety products including fire extinguishers, fire alarm systems, fire hose reel systems, dry riser systems, hydrant systems and automatic fire suppression systems. G. Graces, Male', +960 331 0322, admin@ antifiremaldives.com, antifiremaldives.com GAGE

GAGE Pvt Ltd provides security with round the clock coverage and ensures the safety of their clients. The company's services are rendered by skilled professionals in an organised and disciplined manner. H. Noomuraka, 1st Floor, Hadheebee Magu, Male', +960 330 4055, projects@gage.com.mv, gage.com.mv GLOBAL FIRE SERVICES

Global Fire Services Pvt Ltd is dedicated to protecting lives, properties and the environment from the perils of fire. With highly qualified professionals, latest technologies and years of experience, the company uses modern fire prevention methods and progressive public safety education for the benefit of the community.

G. Niusha, Lily Magu, Male’ - 20130, Maldives +960 301 6616, info@gfsmaldives.com, gfsmaldives.com NSURE

NSURE Pvt. Ltd. is a company dedicated to promoting safety cultures throughout the hospitality sector; supporting Resorts, Food suppliers and Food Businesses achieve the highest standards in Food Safety, Health and Safety and Sustainability.

Ma. Haivakaruge, 6th Floor, Dhanburuh Magu, Male’ 20164, Republic of Maldives, M: +960 797 79 78, safety@nsure.com.mv, www.nsure.com.mv OSTRAVA

Ostrava Workwear: BE SAFE | BE SMART. Your Safety Solution Leading provider of high-quality workwear and PPE. Our products include Safety Footwear, Head, Respiratory, Hearing, Eye, Fall Protection, Hi-Visibility, Fire Protective, Disposable Clothing, Rainwear, Chef Wear, and First Aid Kits. Sole distributor for PORTWEST (UK), GIASCO (ITALY), AIRTOX (DENMARK), KARAM (India), and TOMA (Italy), ensuring top quality. Experience ultimate workplace safety with Ostrava Workwear. +960 332 6967 or sales@ostrava.mv Hotel Insider

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PESTEX MALDIVES

VOYAGES MALDIVES

PESTERMINATORS

Wellness

PestEX Maldives is engaged in importing and distributing pest control products to both domestic and corporate clients. Additionally PestEX Maldives is a trusted pest management service provider of many corporate bodies such as resorts, restaurants, safari boats, commercial and industrial sites etc. PestEX Building, Neeloafaru Magu, Galolhu, 333 8009, info@pestexmaldives.com

Pesterminators Pvt. Ltd. is not just another pest control company that sells chemichemicals. Pesterminators is a unique concept developed by Agro Services with the motive of being the one-stop-shop for all pest control requirements. +960 334 2930, info@pesterminators.com.mv SAVIOURS

Saviours Pvt. Ltd. is a customer oriented company, intending to serve the market need for a professional and customer focused security and safety solution provider.

The company emphasises services and support, as well as offers a wide range of quality products which are state-of-the-art. 7999966, info@savioursmaldives.com

Travel Agent & Tour Operator

Established in 1980, Voyages Maldives is one of the leading travel and tour companies in the Maldives. Voyages has over 30 years of invaluable experience in the industry and is labelled as one of the largest companies of its kind. M. Narugis, Chaandhanee Magu, Male', +960 332 2019, tours@voyagesmaldives.com, voyagesmaldives.com

ASSISTED LIVING

Assisted Living offers a comprehensive array of medical solutions customized to meet diverse healthcare needs. Specializing in delivering cutting-edge medical devices and technology solutions, with a product portfolio that covers first responder equipment, hospital/clinic furniture, mobility aids for homecare/elderly, orthopedic and sports rehabilitation products. Their dedicated showroom provides opportunities for product demonstrations. M.Clip, Kanbaa Aisa Rani Hingun (infront of IGMH) +960 732 7788, hello@assistedliving.shop COSMERC

Cosmerc Maldives Pvt Ltd is a company with several years of experience. The company's collection features a wide range of organic shampoos, shower gels, body lotions and other cosmetic and beauty products. M. Naka, Jambu Magu, Male', Maldives, +960 991 5588, sales@cosmerc.com, cosmerc.com

ACE TRAVELS MALDIVES

DUNIYE SPA

CANOPUS MALDIVES

HOSPITALITY DEPOT

Ace Travels Maldives provides both inbound and outbound tours in the Maldives.

The company is a fully owned subsidiary of Aitken Spence Travels Pvt Ltd. Aitken Spence Travels is a joint venture between Aitken Spence PLC and TUI Travel PLC. Ace Travels Maldives, H. East Light, Ameer Ahmed Magu, Male', +960 3338026, sales@acetravelsmaldives.com

Canopus Maldives offers a range of services to clients, including destination management through Aqua Sun, which offers complete solutions to inbound services to the Maldives. Moreover it supplies award-winning Atomix and AlMakreb brand speedboats through Surpass, who also supplies Italian coffee and coffee makers for homes, restaurants and offices. +960 332 1079, info@canopusmaldives.com

Duniye Spa, a leading spa-wellness management & consultancy company in the Maldives, was founded in 2002 by a group of international hotel owners with the vision to provide a special place for holistic well-being and world class spa treatments. Duniye Spa, Champa Building, 3rd floor, 20187 Male', Republic of Maldives, +960 664 3157, duniyespasdirector@meeru.com

Hospitality Depot is a premier supplier of high-quality hospitality products, offering essential items like sunscreen, innovative beverage dispensers, advanced ice makers, specialty food & beverage printers, efficient juice machines, versatile blenders, and other kitchen & hotel essentials. H. Dhiyares, Kalaafaanu Hingun, Malé 20074, +960 956 0666 MEDICAL SWISS BEAUTY

CAPITAL TRAVEL & TOURS

Capital Group is a network of companies owned and managed by the principle company Capital Travel & Tours Private Limited, established in 1991. The company's primary actvity initially was to operate as an in-bound travel agent in the Maldives. Today, Capital Travel has well over 500 partners around the world. M. Banff Villa, 4th Floor, Majeedhee Magu, Male’, +960 331 5089, capital@dhivehinet. mv, capitaltravel.com INNER MALDIVES

Inner Maldives Holidays is a well-known travel brand in the Maldives that has won multiple awards, including "Indian Ocean's Leading Travel Agency" in 2007 and 2009 at the World Travel Awards. The company has been mentioned in the New York Times and is also highly recommended by Lonely Planet. H. East Light, Ameer Ahmed Magu, Malé, +960 300 6886, info@innermaldives.com

SPLENDID ASIA

Splendid Asia is a tour operator based in the Maldives. The company offers tours of the Maldives' beautiful beaches and divespots while offering a range of activities and sports. Splendid Asia is dedicated in promoting the cultural and natural treasures of the Maldives. G. Kasthoorige, Male', +960 331 2460, info@splendidasia.com, splendidasia.com

SUNLAND TRAVEL

With more than 30 years of experience in holiday operating, Sunland Group diversified to Sunland Journeys in 2014. Sunland was established in 1988 and its travel arm arranges personalised journeys for travellers via Singapore Airlines.

H. Moonlit Villa, 1st Floor, Medhuziyaaraiy Magu, Male, +960 331 0031, airsvc@ sunland.com.mv, sunlandjourneys.com 54

Hotel Insider

Medicsl Swiss Beauty allows customers to unwind and enjoy the benefits of beauty treatments in a centre devoted exclusively to health & rejuvenation. H. Starlit Villa (Ground Floor), Abadhah Fehi Magu, Male', +960 797 500 SERENA SPA

Serena Spa: a haven of peace & tranquility set against the ambience of natural beauty, for those who wish to relax, restore and rejuvenate body, mind and spirit.

Operating in 9 locations in the Maldives, Serena Spa's boutique offers an eclectic selection of spa products, including incense, massage oils, bath blitzes, burners and more. Serena Spa Pvt Ltd, M. West End, Male', Maldives, +960 331 3866, maldives@ serenaspa.com

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