October 2022 Digital Edition

Mid-South

Horse Review October 2022

Cover Story:

Innovations & Technology: Consumer Tech Meets Horse Tech Pages 14-16 MEET THE TEAM

HORSE HEALTH

PEOPLE & HORSES

YOUNG RIDERS

MEET THE NEW HORSE REVIEW TEAM P. 5- 6

WINTER READINESS CHECKLIST P. 8

Q&A WITH SARAH JACKSON, WTHJA SHOW MANAGER P. 10

MID-SOUTH YOUNG RIDER, XAVIER BROWN P. 11

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Mid-South Horse Review

CONTENTS

October, 2022

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P. 14 Piavita and the Piavet Platform: Optimizes Time and Provides Accurate Results. Piavet platform enables efficient, objective analysis of medical data using non-invasive sensor technology that can monitor heart rate, ECG, RR intervals, body temperature, respiration rate and activity 24/7.

Photo courtesy of The Tech Equestrian and Piavita

Features:

Young Riders

4. Words from Winfrey

11. Mid-South Young Rider, Xavier Brown

5. Meet the Mid-South Horse Review Team

Greener Pastures

14. COVER STORY: Consumer Tech Meets Horse Tech

Departments Horse health:

7. Coughing in Colder Weather 8. Winter Readiness Checklist 9. Pharmaceutical Company Takes Steps Toward Sustainability

People & Horses

10. Q&A with Sarah Jackson, WTHJA Show Manager

12. Soil Testing and Fertilizing Horse Pastures

24-25 Markeplace 26 October Calendar of Events

Competition Zone: 17. Brownland Farm Fall Series

18. Germantown’s EXel September Show 19. Independence Saddle Club, September 16th show

Photography by Kim Boyd Vickrey-Jones

20. Volunteer Ranch Horse Association, Sept. 17th & 18th Show

NIGHTWATCH® The world’s first smart halter™ is featured on the October cover.

The innovative NIGHTWATCH smart halter is an IoT-enabled, AI-driven, edge-computing, predictive-health wearable.

22. JLJ Productions Dash4Cash, Septemer 20th Barrel Races, Jonesboro, Ark. 23. Benton County Fair and Rodeo

On the Cover:

Photo courtesy of The Tech Equestrian & Nightwatch

Mid-South Horse Review

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Words from Winfrey October 2022

Volume 34 | Number 2 Publisher & Owner

Lauren Pigford Abbott labbott@mshorsereview.com 901- 279- 4634

Celebrating 14 years with MSHR Andrea Winfrey’s staying power and leadership

Office & Accounts Manager Andrea Winfrey andrea@mshorsereview.com 901-867-1755

Advertising & Marketing Consultant Alicia Johnson alicia@mshorsereview.com 901-337-7786

Social Media & Marketing Coordinator Kinley Brady info@mshorsereview.com 901-275-7677

Contributing Writers & Photographers Michele Harn Juliana Chapman Gary Cox Paul Nolte

Main Office:

6220 Greenlee St. Suite 4 Arlington, TN 38002 901-867-1755

Subscriptions

Subscriptions are $45 annually for print and digital access. email: andrea@mshorsereview.com To submit articles, artwork and press

releases please email: info@mshorsereview.com

We cannot guarantee publication or return of manuscripts or artwork. reproduction of editorial content, photographs or advertising is strictly prohibited without written permission of the publisher.

Published by

Ford Abbott Media, LLC

www.midsouthhorsereview.com

Photo by Tom Brannon

I remember the first time I laid eyes on a horse and realized, in that moment, I would make it the most important animal in my life. I was about 5 years old at the time. Growing up, I was always told that I was bitten by the “Horse Bug”. I now know it’s in my blood and I am actually a fifth generation horse owner. I grew up in Texas on the south side of the King Ranch, where we all know that real barbecue is actually Beef Brisket, Hallelujah!

I was 13 when I got my first horse job and my boss, Dave Morgan, was about 72 at the time. He was an old tough cowboy who owned Foundationbred Quarter Horses (The Invester 1969-2002). He told me the only real horse is the Quarter Horse, and if I ever owned anything else he would turn over in his grave. Well, I guess he’s turned over about four times now.

My first horse was an ex Barrel Racing Appaloosa and she was hell on wheels, I loved her! She had a baby and I started her myself, with the help of my children being used as gunny sacks for small weight when she turned two. Later, I acquired my first Foundation Quarter Horse mare, Skipa King Bar (Doc Bar, Skipa Star, Two Eyed Jack- bloodlines). She is a true beauty. Her babies came next and then a wild Arabian that I caught, tamed and trained. Last but not least, an off the track Thoroughbred, Mrs. Issues Galore. I worked with her and calmed her anxious temperament. She became my daughter’s gentle giant. For a span of over 25 years I started my own horses then schooled them in small town shows for practice for the West TN & MSQHB.

I always wanted some type of horse related job. I started working at the Horse Review in September of 2008. It is hard to believe it has been 14 years now. My first boss was Don Dowdle, whom I attended church with for 15 years. I showed up to work at 6 am to drive him to his cancer treatments in Memphis. During our trips he would shove the Horse Review in my lap and tell me to contact folks about placing classifieds. I remember saying, “Don most folks aren’t even up yet!” He would then say, “that’s a crying shame, they are wasting daylight!” Our conversations would continue and I always said, “that’s impossible, it’s not even daylight yet.” That’s how it always went with us, until he passed later in October of the same year.

The Brannon’s then bought the Horse Review and decided to move it from Somerville, Tenn. to Arlington, Tenn. where the office is now. After over a decade of expanding it to cover all disciplines they have now passed Don’s legacy onto Lauren Abbott, the Horse Review’s current owner and Publisher. I know she will add to Don and Tom and Nancy’s legacies and make it uniquely her own.

I worked with Lauren as a co- worker years ago, and I still remember how laser focused she was about her tasks. I always admired her and never dreamed she would one day become my boss. Not much has changed. She is still laser focused and a bit of a perfectionist so y’all are in good hands.

That’s my story; my life with horses, and years with the Horse Review, and I’m sticking to it.

October, 2022

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Meet the Mid-South Horse Review Team

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Mid-South Horse Review

October, 2022

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Horse Health

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Coughing in Colder Weather Should you be concerned?

By Michele Harn, M.S.

While most people and horses find relief in breathing the cool, crisp air in colder months, the change in temperature can also bring an increased risk of respiratory disease in horses. No, it’s not the cold air itself that brings the risk, but rather changes in the way horses are managed during the winter months. Especially for horses that are primarily kept outside during the summer but moved to stalls in the winter, this risk increases.

Air quality is directly linked to respiratory problems in horses. Barn ventilation and adequate turnout are the two most important tools in reducing the incidence of problems. Horses should be moved outside during barn cleaning and left out until the dust settles. Ammonia is a strong irritant to lung tissue, so daily stall cleaning is a must. Bedding and manure should be piled at a distance form the barn and preferably down-wind to keep noxious

orders, like ammonia, away from horses. Keeping your horse in a clean air environment helps to keep his lungs healthy.

Minimizing airborne irritants and allergens such as dust, mold, endotoxins, and ammonia will also keep lung tissue healthy. Soaking hay for 30 minutes prior to feeding will cut down dust without stripping too many nutrients out of the hay. It’s important to always feed horses from the ground so any dust falls down. Feeding from hay racks or hay nets increases dust entering the horses respiratory system. Storing hay in a separate building from stalls further reduces dust near horses. Clean air equals happy lungs.

Nutrition plays a role in all animal health and even air quality. Excess protein in the diet leads to an increase in the noxious gas ammonia in stalls. Horses who are low in zinc and Vitamins C & E can also be at a greater risk of respiratory disease.

These antioxidants may need to be supplemented to treat horses with breathing difficulties or respiratory disease. Your veterinarian or equine nutritionist can help evaluate your horse’s need for supplements. “A little bit extra” is not always a good thing, so ask a professional.

Just like people, horses with asthma (recurrent airway obstruction) can find colder air triggers breathing problems. For these horses it’s even more important to be aware of air quality in the barn or shed.

Additional management tools are biosecurity and preventative health. Washing hands and shared equipment frequently helps decrease virus transmission between horses. Sick horses should be immediately isolated and returned to the herd after your vet gives the all clear. Horses that travel off the farm should ideally be kept separate from the herd, especially from the young and older horses who are more vul-

nerable to respiratory disease. Regular vaccination can help reduce the incidence of the most common respiratory viral infections for horses: EHV 1 & 4, Streptococcus Equi (Strangles), and Equine Influenza.

Knowing your horse’s “normal” is vital to finding any illness at the onset. Symptoms of respiratory disease included: increase in cough, nasal discharge, wheezing, difficulty breathing, decreased ability to work, temperature, and increased or shallow breathing. A call to your veterinarian when you notice any of these signs is important to prevent worsening of disease.

Excellent management of the horse’s environment is the very best way to prevent respiratory disease. While your veterinarian can treat disease, careful assessment of the horse’s environment is key to long-term success in treating and preventing respiratory disease in horses.

Mid-South Horse Review

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Winter Readiness Checklist

By Michele Harn, M.S.

degrees horses tend to drink less.

And, they often won’t break ice when it forms in their water trough.

There have been plenty of frozen water troughs the past few years so check this at least twice a day when night temps fall below freezing. It may be cold, but regularly dumping and rinsing the tank during winter months keeps their water fresh.

A warm mash with added salt can be a good way to get water into your horse if he’s reluctant to drink during colder days. Remember, water is the most important nutrient.

The Mid-south has experienced some extreme winter weather the last two winters. Horses generally do well in cold weather, but there are things you can do now to get your horses and farm ready for “Old Man Winter’s” arrival. By following the three H’s: Health, Hay, and Hooves, your horses will thrive this winter.

1. Health

Ask your vet about vaccination boosters, especially if your horse travels or is exposed to other horses that travel. Now is a good time to get a fecal sample and deworm as recommended based on the results.

Dragging pastures or picking up manure will lead to decreased parasite exposure. And while you’re in the pasture check for toxic weeds, dead tree limbs that may fall in a storm, and fences that may need mending.

Older horses present a greater challenge as they may have fewer teeth, greater parasite load and decreased mobility compared to their younger years. A fall checkup with your vet will help your senior horse stay in good condition through the colder months.

2. Weather

Heavy rain, wind, and snow can cause downed tree limbs and fence lines. Bundle up and check the pasture regularly and especially after a storm. Most horses do well until Northern winds blow-in a wet storm. Wet winter hair looses its insulating value so providing runin sheds, a stall, or even a grove of trees can give protection from wind and rain.

6. Turn out

3. Blankets Here in the Mid-south most unclipped horses should do well with temps above 25 degrees. Partial, or full, body clipping is useful if your horse gets sweaty often during exercise or is competing, but have a blanket ready for cold nights. For clipped horses, or to keep winter coat to a minimum, blanketing should start when temps fall below 45 degrees. Now is a great time to pull out and inspect your horse blankets. Several businesses in the region provide cleaning and repair services. A dirty blanket could cause irritation to your horse so get your them ready before they are needed.

Regular grooming not only keeps your horse’s coat clean and bright, but the skin stimulation helps your horse feel good too. While grooming your horse, assess his body condition, both visually and manually.

Use your hands to get familiar with

Pasture’s can be used but with caution. Over grazing pastures now will cause decreased grass next spring and may even push horses to eat less desirable or toxic plants.

Consider having a sacrifice area or dry lot to use in the winter months if you haven’t over seeded pastures with winter-growing grass species.

your horse’s normal body condition so when his thick winter hair comes in you can still feel your horse’s condition and weight.

4. Hay

7. Hoof care

Energy needs can increase upwards of 25% in really cold climates. Increasing hay meets this need not only through calories but by internal heat released as the horse digests the hay. Normal daily hay intake should be 1.5%-2.0% of body weight, so for a 1,100 pound horse that is 16.5 to 22 pounds of hay. Giving your horse extra hay will keep him toasty warm on cold nights. And though your horse may not sweat much in the winter, it is still recommended to keep free choice salt available.

Hooves grow slower in the winter months but regular care is important to your horse’s overall well being.Your farrier may adjust the time between trimmings based on growth and whether you keep shoes on during the winter. The occasional snow and ice storm can be problematic with shod horses so watch the weather forecast.

Cooler weather is on the way and hopefully the Minnesota worthy winter will stay up north, but if it doesn’t, a little prep work now will make winter farm chores easier and your horse happier.

5. water

Generally horses drink 10+ gallons per day; even more when their primary roughage is hay. When water temperature is colder than 45

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Pharmaceutical Company Takes Steps Toward Sustainability AservoÆ EquiHalerÆ (ciclesonide inhalation spray) by Boehringer Ingelheim now able to be recycled through TerraCycleÆ across the U.S.

In its continuing commitment to global sustainability, Boehringer Ingelheim has partnered with international recycling leader TerraCycleÆ to create a recycling program for AservoÆ EquihalerÆ (ciclesonide inhalation spray). ASERVO EQUI-

HALER is the world’s first approved inhalant glucocorticoid therapy for horses suffering from severe equine asthma. This program will ensure the device will not contribute to the increasing problem of overcrowded landfills. As an additional incentive, for every ASERVO EQUIHALER device returned to TerraCycle, senders can earn points which can be donated to a non-profit, school or charitable organization of their choice.

Participation in the program is free and simple. Veterinarians and horse owners sign up at: https://www.terracycle.com/en-CA/brigades/equihaler, download the prepaid shipping label, affix the label to any box and ship the empty ASERVO EQUIHALER to TerraCycle. Once collected, the plastic material is melted down, pelletized and shaped into hard plastic to be used in creating new products such as shipping pallets and park benches.

The ASERVO EQUIHALER is designed for single, 10-day usage, making it important to be part of a recycling process. “This product is bringing great innovation to the equine industry for multiple rea-

sons,” said Amanda McAvoy, Head of U.S. Equine Business. “It’s the first approved inhaled glucocorticoid treatment for horses with severe equine asthma, it is made from up to 50% recycled materials and is now able to be recycled through this collaboration with TerraCycle.

We’re proud to continue being part of the team that is devoted to equine health care.”

ASERVO EQUIHALER IMPORTANT SAFETY INFORMATION: ASERVO EQUIHALER has not been evaluated in pregnant or lactating mares. In a large clinical field study, the most common adverse reactions reported were coughing, nasal discharge, sneezing and nasal irritation/bleeding. Not for use in humans. Keep this and all medications out of the reach of children.

“On the global level, Boehringer Ingelheim is committed to other sustainability practices such as the BE GREEN – Future by Choice Program that encompasses water stewardship, use of renewable energies and overall reductions in energy usage,” said McAvoy. “We are excited that the equine team in the U.S. can align

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with this global commitment.”

“The ASERVO EQUIHALER Recycling Program is a great example of a targeted waste stream that has huge potential to do great things both for animal health and sustainability in the veterinary industry,” said Tom Szaky, CEO and Founder of TerraCycle. “TerraCycle’s partnership with Boehringer Ingelheim marks an exciting opportunity to engage horse enthusiasts, animal lovers and veterinarians with sustainability in a way that hasn’t been done before.”

The ASERVO EQUIHALER Recylcing Program is open to any interested individual horse owner or veterinary practice.

ASERVO EQUIHALER IMPORTANT SAFETY INFORMATION: ASERVO EQUIHALER has not been evaluated in pregnant or lactating mares. In a large clinical field study, the most common adverse reactions reported were coughing, nasal discharge, sneezing and nasal irritation/bleeding. Not for use in humans. Keep this and all medications out of the reach of children.

“Excellent pasture management is an essential part of avoiding fall pasture laminitis.”

Mid-South Horse Review

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People & Horses

Q&A with Sarah Jackson, WTHJA Show Manager What is your background with horses? I started riding at 12-years- old and I have been a professional since 18-years- old. I rode and taught riding lessons throughout college. I hung up my breeches for the management side of the business. Now, that doesn’t mean you won’t see me helping in the warm-up area or occasionally flatting a horse on a non-competition day.

Sarah Jackson is West Tennessee Hunter Jumper Associations’ Show Manager. She recently took on the position and has been serving as show manager for a year. WTHJA has approximately 400 members from the western region of Tennessee and surrounding states.

The “National” rated USEF/USHJA shows and schooling shows draw riders from Illinois, Indiana, Kentucky, Louisiana, Mississippi, Ohio, Oklahoma, South Carolina, Virginia, West Virginia, Wisconsin, Missouri, Arkansas, Alabama, and Tennessee.

In this Q&A, Sarah talks about how she became a show manager, the best things about being a manager, and the biggest challenges she faces.

Tell us a little about yourself: I grew up in Connecticut, went to college in Ohio. I have called Tennessee home on and off again for almost 15 years.

What made you decide to become a Horse Show Manager? I started by running an in-gates and doing office secretarial work for shows. I tried to learn as much from everyone as I could about actually producing the show, budgeting, staffing, scheduling. It seemed like a natural progression for me.

What is the best thing about being a show manager? I like to see smiles and happy competitors. It’s always good to know if you do your job well while putting on a show. The exhibitors have fun, and I always like to watch a good horse/rider earn top ribbons, as well as the new-comers make it around and have fun while learning.

What is the most challenging part of your job? Trying to keep everyone happy, you can’t accommodate everyone’s needs in scheduling. You certainly cannot control the weather,

but you try to make the best decisions for the animals and the exhibitors.

Best advice you have received from others in your industry? You won’t make everyone happy, but if you continue to do your best and wake up trying you will be successful.

Advice you would give to anyone considering becoming a show manager? Know the business, pay attention to industry changes, rules and regulations, and your clientele.

How many days/ weeks out of the year do you travel? I am on the road working horse shows somewhere between 38-42 weeks a year.

What do you look forward to in your down time? Finding the beach and being able to unplug some, and a chance to sleep past 5am!

Something that you always have with you while at horse shows? My dog!

What keeps you motivated? Knowing that everyday is a new day. I can choose to wake up everyday and realize I get to work outside (mostly, and hopefully in good weather) and I get to put together something I love and show others how to have fun with it as well.

October, 2022

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Young Riders

Nothing is an Excuse

Xavier Brown, a Mid-South Young Rider

By Michele Harn, M.S.

chores. “It’s not my pony,” Erin proudly explains.

All his efforts were rewarded recently when he was awarded the American Shetland Pony Club calculated National High Point “COOL” award.

Conquering Obstacles and Overcoming Limitations, or COOL, classes are offered throughout the country in a wide variety of events at ASPC shows. Xavier has shown in halter and several in-hand classes and hopes to add in-hand jumping to that list next season. Perhaps the greatest award was being able to purchase a registered American Shetland pony after saving his money for two years. Erica’s Blue Moon, barn name Blue, and Xavier are currently learning to carriage drive with Maleigha.

When asked why parents should consider 4-H for their own children Maleigha says, “I don’t know of another organization that promotes well-roundedness of the child. With such a wide variety of growth-promoting experiences and activities youth learn critical skills that help them throughout life.”

For more information on 4-H go your state’s Extension website and search for 4-H. To learn more about Autism: www.autismspeaks.com A few years ago the Brown family experienced what no family should: the sudden death of a husband and father due to heart attack. Willie was a young, seemingly healthy man with a wife and four children; the youngest has Autism. Xavier is now 13 years old and thriving with the support of his family, therapy programs, and Craighead County, Arkansas 4-H club Little Hooves Horse Club. County 4-H agent Maleigha Cook praises club leader Leigh Ann Short for guiding Xavier through his many 4-H projects and activities, finding the right pony to show, preparing for public speaking, taking the club Petting Zoo into local schools, and discovering new recipes for his cooking project. Xavier found his way into 4-H after his mom, Erin, and Maleigha met and became fast friends at a children’s therapy program.

People with Autism, also referred to as “being on the spectrum” and Autism Spectrum Disorder (ASD), experience a wide variety of physical, emotional, and social challenges. When he began 4-H, Xavier struggled with time management, conceptualizing time, large crowds, speaking to a group, and being easily over stimulated. His mom has frequently been heard saying, “Nothing is an excuse.” She gives her son the support, therapy, and experiences he needs to not just survive, but really thrive.

4-H has played an integral role in Xavier’s development. Maleigha notes his growth in confidence, speaking to groups, comfort in a crowd, and developing patience and time management.

Xavier can now confidently follow multi-step instructions and patterns while showing in halter classes. He accompanies the club Petting Zoo to schools and teaches students about the animals and their care. At home Xavier does all the pony

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Mid-South Horse Review

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Greener Pastures

Soil testing and fertilizing horse pastures Fall time is the best time of year to nourish your pastures. A multitude of things can lead to pastures becoming stressed. Whether it was this season’s drought, one too many horses grazing in the pasture, or even an abundance of weed growth.

Evaluating your pastures and taking action in the fall with fertilizer will help produce a robust and lush pasture in the spring and summer.

Studies show that fall fertilization of cool season grasses: orchardgrass, rye, fescue and bluegrass, feeds the root system of these plants. Fertilization will also increase tillering, and winter survival. The best step to take when looking to fertilize during the fall months is to have your soil tested. One must know what nutrient levels are present in the soil before selecting fertilizer.

When testing your soil you will discover specific nitrogen, phosphate, and potassium levels. These levels will determine the fertilizer and lime needed to help your pasture and soil thrive.

When testing pastures try to avoid areas with manure, fence lines, water, hay and mineral feeders. These areas will have excess nutrient build up. It is best to walk in a random, zigzag pattern to get good samples. Once you have your test re-

sults you can fertilize pastures to attain proper nutrient levels. A well maintained pasture, that is not overgrazed, should produce up to two to three tons per acre of forage annually. And one major benefit of soil testing is cost savings. Land and farm owners will save money by providing the exact needs to enhance fields without over spending on unnecessary fertilizers and lime.

The University of Tennessee Institute of Agriculture has information dedicated to soil test-

October, 2022

ing and analysis. Their website: https:// soillab.tennessee.edu/field-soil-samples/ , has educational soil sampling videos available to watch. The website also has the steps needed to submit samples to their lab. There is a downloadable field soil submission sheet, shipping sampling tips, and where to pick up sample boxes. Field owners can access their soil test results online by using an email provided when samples are submitted. After receiving results via email then one can create an online account to access current and future soil samples taken in other fields or for future needs.

You can purchase fertilizers from a dealer or company. It is recommended to purchase a cone spreader and apply your own fertilizer. This gives you the advantage of being able to apply the fertilizer at the correct time for optimum plant use. It is important to not allow horses to graze fertilized pastures until rain has thoroughly dissolved the fertilizer into the soil. Fertilizer should be applied after the horses have been removed from the pasture and the pasture has been mowed.

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Mid-South Horse Review

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Consumer Tech Meets Horse Tech

Popular Consumer Apps and Online Experiences Help Spur Horse Tech Adoption

By Juliana Chapman The digital world is integrated in our everyday life, you don’t think twice about using your smartphone to order food, to reserve a car or to provide data on how many steps you took and calories you burned. Now transfer that to the horse world and you might be thinking, what does consumer tech have to do with horses? Believe it or not, there are some amazing advancements that mirror the digital consumer experiences you are familiar with that directly apply to equines. The Tech Equestrian, a technology and lifestyle blog focused on educating equestrians of the latest technology tools profiled the following five solutions to make owning a horse, that much easier.

Uber for Horses = EQUO Equine Transport App

International professional equestrians Daniel and Steven Bluman knew there was a better way to answer the struggles of transporting their equine athletes. Six years ago, it was a painful process, having to call each of the large shipping companies to get a quote, wait a day or longer to receive a quote and then when you thought you were all set, the schedule changed on you. “They wanted to change that process, because the only thing that was changing was the equipment to transport horses, nothing else,” said Juan Palacio, CFO and CMO of Equo.

Uber + Expedia = Equo

“Strategically, we modelled the Equo app after apps riders were used to using for themselves, such as Uber and Expedia. With familiar user interfaces, equestrians quickly fell in love with Equo’s easy to schedule, track and pay solution,” explained Juan.

Four Stages to Each Trip

Reliability, and safety are what matters when transporting precious animals and Equo has developed a method in achieving that to deliver on their promise. “There are four stages to a trip,” said Juan, “It starts with the request from a customer, and then you are assigned a shipper with name and full details, followed by a pick-up notification on the day of travel and live tracking in route (including alerts and updates), and lastly, a post-trip history and summa-

ry.” There is also a two-way rating system, where the user can rate the driver and driver can rate the user, just like Uber.

In terms of safety, all the drivers must go through background checks and are all licensed, insured professionals.

Equo is the only online horse transport that hires legal drivers. The app launched in January 2016 and works with a powerful network of MOT/DOT transport providers.

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Innovations & Technology

FitBit® for Horses = NIGHTWATCH® The world’s first smart halter™

Jeffrey R. Schab is Founder & CEO of Protequus®, a biomedical engineering firm established in 2013 to protect the welfare of horses through data science. Today, their flagship offering is the innovative NIGHTWATCH smart halter − an IoT-enabled, AI-driven, edge-computing, predictive-health wearable.

NIGHTWATCH and are presently conducting market research to inform our follow-on Gen 2.0 portfolio of solutions to protect the welfare of horses not just overnight, but also in transit, during exercise, and while pregnant,” said Jeffrey.

NIGHTWATCH is available as a recurring subscription service to horse owners in the US and Canada starting as low as $49/month, which includes a free smart halter™.

A major challenge at launch in 2018 was introducing a bleeding-edge technology to a market steeped in tradition along with educating customers the value and importance of ‘getting ahead of’ versus ‘reacting to’ problems.

Since the launch of FitBit in 2009 we have seen significant advancements in wearable devices beyond activity tracking. “Popular human wearables and other consumer technologies have paved the way for broader adoption of equine technologies because horse owners can now draw upon comparisons that make it easier for them to understand the value proposition and select the solution that is best for them and their horses,” said Jeffrey.

Jeffrey’s background as a biomedical engineer and accomplished equestrian shaped the creation of the smart halter™ that monitors real-time biometric and behavior data on horses to alert caretakers to early signs of colic and other forms of distress. With more than one thousand smart halters deployed in the US alone, horse owners can have peace of mind as their horse sleeps overnight knowing they will be alerted to early signs of a potential problem - a testament to the brand’s mission.

“We have only begun to scratch the surface with

Airbnb for Horses = Staller International equestrians and technology entrepreneurs, Pablo Jimenez Godoy and Arturo Ferrando are co-creators of the Staller app, a solution for equestrians to find either short-term or long-term stabling and boasts features that are similar to the popular online lodging marketplace: Airbnb.

The Inspiration Launched in December 2016, the Staller solution was designed to digitally manage the need for stable rentals and listings that feature an advanced search based on available inventory, location, and price.

“Prior to the app, you had to go through a realtor, and they would add a 10%-15% margin, and it wasn’t a focus for them,” said Pablo. Given their frustration with the whole process they both saw the opportunity in Wellington, Florida. The adoption took off as equestrians realized the convenience and ease of its features.

Product Roadmap “We have been experiencing a great level of expansion nationwide.

Helping our customers streamline the entire booking process and bringing transparency and trust to the market is the main driver of our ongoing growth. Equestrians are more willing to book stalls online and we are leading the movement,” said Arturo proudly.

The next phase of the Staller product roadmap includes a solution that will allow barn owners the ability to monetize their barn by offering marketing expertise and technology integration. This new enhancement which he calls “monetizing experiences” will allow owners to customize offers, from promoting a summer camp to attracting riders for a training session via the app. “It’s important to give our customers a value-add.”

“Equestrians are a pragmatic, close knit community and working with them as fellow horse lovers and equestrians brings us a great amount of satisfaction. We are lucky to have an amazing staff and support team to help make the Staller evolution a reality,” shared Arturo.

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Innovations & Technology Tinder for Horses = Horse Match

rating system – buyers can rate sellers and vice versa, to help build transparency in the process.”

Oura Ring for Horses = Piavita

Horse Match is an app that works like the popular dating app, Tinder - swipe right for ones you like, and swipe left for ones you don’t. “We wanted to provide our customers the ability to leverage user-friendly technology and offers robust features,” shared CEO and co-founder, Summer Gentry along with Michael Upchurch, COO and co-founder.

The app mirrors Tinder in not just functionality, but in creating a profile that drives your personalized results. “You can create a profile to help drive the type of horses you are looking for and owners get more qualified buyers,” points out Summer. “We are always working on adding more horses to the site and we incorporated a ‘featured horse of the week’ to help drive engagement,” she said. Recent enhancements include a rolling picture carousel, video capabilities and more robust search features.

“We launched Horse Match in January 2021 using the latest technology and invested in cloud service providers for our applications and website,” said Michael. Michael stressed the importance of making sure they have industry leading security in place. Currently the app is free, but the future model includes sellers buying ad space through a subscription in addition to bulk pricing.

“Our solution also includes the addition of a

Dorina Thiess, CEO and co-founder of Piavita – a name that combines PIA (Precise Invisible Analytics) + vita which means ‘life,’ - launched a solution in March 2016 with the mission of providing vets with better insights into the health of their equine patients. “What makes our equine companions different than at-home pets is that horses are relatively on their own most of the day – in a paddock or stall. Tech advancements are now changing the way we monitor, care and train our horses. Technology is a natural fit for the veterinary industry, and I’m confident that our product can have a positive impact,” said Dorina.

The Piavet Platform: Optimizes Time and Provides Accurate Results

Similar to OURA, a wellness ring and app designed for humans to monitor sleep, heart rate and more, the Piavet platform enables efficient, objective analysis of medical data using non-invasive sensor technology that can monitor heart rate, ECG, RR intervals, body temperature, respiration rate and activity 24/7. “If you think about a typical vet visit, your horse gets nervous naturally – humans influence horses – so their heart rate increases, now think about those vitals in the absence of humans and you may get a completely different picture.” The goal with encouraging vets to use Piavita is to optimize their time and provide more insights 24/7,” Dorina explained. It is a cultural shift she added, but once they realize the benefits, it will be hard to turn back.

Unlimited Possibilities

As Piavita becomes more established in the marketplace and focuses on an industry that is

not known for innovation, Dorina is determined that their solution will become more accepted around the world. With offices in Berlin, Germany and Charlotte, NC the tech transformation will also come from owners and the economics of the care. “With employees across the globe and the product available in 8 countries including 60 clinics (20% of U.S. university clinics are using it) and backed by passionate investors, we are in this for the long run,” she said confidently.

Resources:

Equo https://www.ridewithequo.com App available on the App Store and Google Play NIGHTWATCH® The world’s first smart halter™ https://www.smarthalter.com App available on the App Store and Google Play Staller https://www.staller.com Online only Horse Match https://horsematch.com App available on the App Store and Google Play Piavita https://piavita.com Piavet - App available on the App Store

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Brownland Farm Fall Series

Competition Zone

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Experience Equestrian League - EXEL September Show

Payne_quarter pg_Layout 1 6/21/2022 12:13 PM Page 1

© MSHR

Bermuda square bales $8 Mixed Grass square bales $650 Rolls 4x5 net wrapped Bermuda $60 | Mixed $40

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September 16th Independence Saddle Club

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Mid-South Horse Review

Volunteer Ranch Horse Association, Sept. 17th & 18th

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JLJ Productions Dash4Cash, Septemer 20th

Gilliland Farms Top Quality Horse Hay All our hay is STORED IN OUR BARN. We have added 52,000 sq. ft. of barn space to preserve the quality of our hay for our great, loyal customers.

• Guaranteed Nutrition • No Herbicides • Moisture Monitored • Delivery Available

B e rm u d a S q u a re s : $ 1 2 Bermuda Rolls: 4x 5, 700-800 lbs. $120 2 String 50-60 lb sq. bales of new crop ALFALFA LOTS OF LEAVES & GREEN: $15 PER BALE AT OU R B A R N Pine & Hardwood Shavings available

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Benton County Fair Rodeo

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Marketplace Classifieds & Business Cards board $500.00. We are located, south of Collierville/Germantown, east of Olive Branch. www.

HillsideStables.wordpress.com 901/857-7500 Premier Horse Boarding & Training.

Full & pasture retirement board.

Excellent care w/lots of amenities.

Outdoor arena. Moscow, TN. 901331-3500 Dana

BOARDING Hillside Stables – Boarding with 2x daily feeding, stall cleaning and turnout. Retired/aged horses welcomed. Wound care/rehab available. Riding lessons -English or western.

Includes covered arena, round pen and wonderful wooded trails. Full

Boarding at beautiful WHITE OAK FARM: Located on 40 acres in northeast Shelby County at 10023 Rosemark Rd. Fullboard $400/ month. Board includes stall cleaning/shavings and morning/evening feedings.

Numerous amenities include large stalls with windows, stall fans, heated waterers, turnout pastures, lighted outdoor arena or inside barn riding, crosstie area with hot/ cold wash rack, fly spray system, Bermuda hay grown and baled onsite. Gated facility with owners and

farm manager living on property.

Call Sammy 901-833-3075.

HORSES FOR SALE Caballos en venta: Quarter Horse weanlings, 2-year-olds, Blue Roans,Palominos & Buckskins Good conformation, easy movers: $850 & up.Foundation bred Stallions at Stud.

662-292-7384 or 662-292-0368.

HORSE TRAINING Horse gentling & training the correct way. 6 days/ wk training & desensitizing. Quality grain & hay.

Must have current Coggins/vaccs.

Michael 901-857-8060 EMPLOYMENT Horse-drawn carriage drivers needed in Downtown Memphis. We will train. No experience necessary.

(901) 496-2128. uptowncarriages. com

SADDLE REPAIR SADDLE & TACK REPAIR: Van’s Leather Craft. In stock new and used saddles and horse health products. Off Hwy. 309, 1909 Bubba Taylor Rd., Byhalia, MS. (662) 838-6269.

DOGS Reg. 6 wk. old English Pointers.

Champion bloodlines. 5 females.

Sire - Bonner’s Hot Rize. Dam- Muddy Water Kate by Ransom. $800 call 336-888-8342.

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60 Front St., Suite 3 Rossville, TN 38066

MICHAEL BRYAN BRokER/owNER 901.849.5185 CELL

901.401.2208 Office Michael@BryanRG.com BryanRG.com

WE OWN AND SHOW HORSES, TOO! WE KNOW THE IMPORTANCE OF HAVING QUALITY INSURANCE COVERAGE FOR YOUR ANIMALS! WE OFFER MORTALITY INSURANCE, MEDICAL COVERAGES, & LIVESTOCK TRANSIT INSURANCE! CALL US FOR A QUOTE TODAY &LET US HELP YOU PROTECT YOUR INVESTMENT

William cole, owner & Producer 662-578-8300 office

tricia Wright, Producer 901-870-7733 cell

colelivestockinsurance@gmail.com

insuranceequine@gmail.com

10955 Hwy 6 W • Batesville, MS 38606 WWW.coleagencyliveStock.coM

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Leigh Ann Carkeet Specializing in

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2260 Hwy 51 S. | Hernando, MS 38632

C raft Bee r S t at i on

EXXON 870 E. Commerce Hernando, MS (662) 469-4680

BOLIVAR, TN 38008

14840 HWY. 18 SOUTH

731-658-3931

HOURS: M-F: 7:00AM - 4PM

Specializing in Trailer Repair & Trailer Brakes We handle all automotive needs

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leighanncarkeet@gmail.com

New Hope Saddles & Tack 750 New Hope Road Ripley, TN 38063 Cell: 731-697-3356

Email: rlangly@bellsouth.net Saddles & Tack <> Saddle Repair Custom Leather Work

Hay Far

p a pBermuda Hay T

662-469-9055

www.louiesfamilyrx.com RALEIGH FEED STORE

FEED * SEED * FERTILIZER * BEDDING 4284 Fayette Rd. | Memphis, TN 38128 901-386-0923 Scott Lewis, owner Heather Lewis, mgr. find us:

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Round & Square Bales winter storage available

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901-277-4198

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RELIABLE hobby or backyard farm sitting service Fee based on your individual needs, number of animals and specific tasks Veteran owned and operated | References available

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AKIN EQUINE VETERINARY SERVICES

MARK A. AKIN , DVM Practice limited to Lameness and Performance Issues associated with the Equine Athlete

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October Calendar of Events GERMANTOWN CHARITY ARENA

www.gchs.org (901) 754-0009 OCT. 14-16: Nashoba Carriage Classic

TENNESSEE MILLER COLISEUM MTSU

Murfreesboro, TN www.mtsu.edu/ tmc OCT. 21-22: CHA International Conference NOV. 5-6: National Academy Championship Horse Show

UT MARTIN AG PAVILLION & EQUESTRIAN

www.utm.edu/departments/agnr/pavilion.php (731)881-7221 OCT. 14-15: Booster Club Barrel Race OCT. 26-29: Equestrian Team meet

WILLIAMSON COUNTY AG EXPO PARK

Franklin, TN (615) 595-1227 www.williamsoncounty-tn.gov/index.aspx?NID=594 OCT. 14-16: Jx2 Team Roping Championships

INTERCOLLEGIATE/INTERSCHOLASTIC HORSE SHOWS

http://www.ihsazone5region1.com http://www.campusequestrian.com/ zone/5zone/5z2r/5z2r-index.html http://www.ihsainc.com/events/ OCT. 6: Columbus, OH. Quarter Horse Congress. IEA Western Horse Show. Info: www.rideiea.org

TENNESSEE HS RODEO ASSOCIATION

(731) 658-5867 http://tnhsra.com OCT. 1-2: Cookeville, TN OCT. 22-23: Liberty, KY

LITTLE BRITCHES RODEO

www.nlbra.com, mslbra.org/schedule OCT. 15-16: Brandon, MS #5-6

4-H

https://4h.tennessee.edu/Pages/default.aspx https://extension.tennessee.edu/ western/Pages/default.aspx http://extension.msstate.edu/4-h https://ag.tennessee.edu/AnimalScience/UTHorse/Pages/Shows.aspx#AnchorTop FIRST SUNDAY: Millington, TN. West Union Cumberland Presbyterian Church, 3099 West Union. Woodstock Ghost Riders 4-H Club. 3 pm.

Info: Lydia Holland 901-282-9709; facebook: Woodstock Cuba Ghost Riders

COWBOY CHURCH

Sarah, MS. 548 Bryant Lane. Bryant Lane Cowboy Church. Info: facebook Wynne, AR. CR 381. Three Trees Cowboy Church. Info: threetreescowboychurch.com; facebook Collierville, TN. 1656 N. Col-Arl. Rd. Old West Special Trails. Sunday 10:30

HORSE SALES/ADOPTIONS

FIRST SATURDAY: Houston, MS. Triple E Livestock. Tack 10 am. Horses 2 pm. Info: A.J. Ellis 662-401-9760; 662266-2808 FOURTH SATURDAY: Holly Springs, MS. Marshall County Fairgrounds.

Marshall Co. Livestock Exchange.

662-317-9021 FIRST, THIRD, FIFTH FRIDAY: Woodbury Livestock Market, 2403 McMinnville Hwy. Tack 5:30 p.m.; Horses 8 pm. Info: (423) 447-8119 FIRST SATURDAY: Hattiesburg, MS. T. Smith Livestock Sales. Tack 10:30 am.

Horses 1:30 pm. Info: 601-583-0828 SECOND SATURDAY: Gleason, TN. West TN Auction Barn. 330 Fence Rd. Tack 5:30 pm. Horses 8 pm. Info: Chucky Greenway 731-571-8198 SECOND & FOURTH SATURDAY: Scotts Hill, TN. Scotts Hill Stockyard.

Info: James Linville 731-549-3523. www.facebook.com/scottshillstockyard SECOND & FOURTH SATURDAY: Carthage, MS. Farmers Livestock Marketing. Tack 1 pm. Horses 5 pm. Info: 601-267-7884; 662-317-9021

SPECIAL EVENTS

OCT. 20: Oliver Springs, TN. UT Cumberland Forest. Woods and Wildlife Field Day. Info: Martin Schubert 423324-4925; mschuber@tennessee.edu OCT. 20-22: Murfreesboro, TN. MTSU. Certified Horsemanship Association International Conference.

Info: https://cha.horse/international-conference/

APPALOOSA SHOWS

https://www.appaloosa.com/showcalendar, http://www.tennesseeappaloosa.org/ OCT. 22: Searcy, AR. AApHC Fall Showdown

BARREL RACING

http://www.nbha.com; https://ibra. us/shows/US-TN-WEST OCT. 7-9: Texarkana, AR. Lucky Dog Barrel Races. Info: www.luckydograces.com

DRESSAGE

Desoto National Forest. Hunting for Big Foot. Info: Eric@FleetFootFarm. com

EVENTING

http://useventing.com; www.river-glen.com OCT. 1: Olive Branch, MS. Southwind Stables. Combined Test. Info: facebook OCT. 8: Nashville, TN. Percy Warner Park. Middle Tennessee Pony Club HT OCT. 22: Nesbit, MS. Panther Creek.

Combined Test. Info: Facebook

HUNTER/JUMPER

http://wthja.com, https://mhja.info, www.brownlandfarm.com, www. mthja.com, www.ethja.org www.gulfcoastclassiccompany.com OCT. 8: Olive Branch, MS. Oak View Stables Schooling Show OCT. 12-16: Franklin, TN. Brownland Farm. Autumn Challenge. Info: www. brownlandfarm.com OCT. 19-23: Franklin, TN. Brownland Farm. Autumn Country. Info: www. brownlandfarm.com OCT. 22: Lakeland, TN. Trinity Farms Schooling Show OCT. 26-30: Franklin, TN. Brownland Farm. Autumn Classic. Info: www. brownlandfarm.com OCT. 29-30: Knoxville, TN. 11904 Yarnell Rd. Sonny Brooke Stables Show.

Info: (865)281-3099

PAINT/PINTO

www.apha.com, www.missphc.com, tphconline11.homestead.com, www. volunteerstatepintoorg.com OCT. 8: Brandon, MS. Rankin Co. Multipurpose. MPHC. Info: Wesley Allen 228-223-5990

QUARTER HORSE SHOWS

www.tqha.org, www.mqha.org, www. wtqha.org, www.midsouthquarterhorse.com, facebook Mid-South Breeders Oct. 14-16: Autumn Fest Lauderdale Co Agri Center Meridian, MS www. mqha.org OCT. 28-30: Rainsville, AL. WTQHA Charles Tidmore Memorial Show.

Info: www.tqha.org

www.midsouthdressageacademy.org, www.TNDressage.com, www.tvdcta. org, kentuckydressageassociation. com, https://sites.google.com/view/ greystonedressage/home OCT. 16: Virtual Greystone Dressage Show. Info: https://sites.google.com/ view/greystonedressage/home

www.nationalsteeplechase.com, www.bloodhorse.com, https://www. oaklawn.com/racing/calendar/ OCT. 7-29: Lexington, KY. Keeneland Fall Meet. Info: https://keeneland. com

DRIVING

RANCH HORSE

OCT. 14-16: Germantown, TN. Germantown Charity Horse Show grounds. Nashoba Carriage Classic

ENDURANCE

www.aerc.org OCT. 15: Wiggins, MS. Big Foot Trail,

RACING/STEEPLECHASING

www.americanranchhorse.net, www. volrha.com OCT. 9: Moscow, TN. Gould Arena.

Ranch Horse Show. Info: Parker Bradford (901) 651-1145

REINING

tnreining.com, www.nrha1.com OCT. 20-23: Memphis, TN. Show Place Arena. TNRHA Rock n’ Roll Classic

RODEOS & BULL RIDING

www.ipra-rodeo.com, www.prorodeo. com, www.lonestarrodeocompany. com OCT. 8: Holly Springs, MS. Knotty Bolden Memorial Arena. Jerry Bolden Memorial Rodeo. Info: 662-252-4634; 662-252-9214 OCT. 15: Houston, MS. Hayseed Cowboy Church Rodeo OCT. 21-22: Iuka, MS. Tishomingo Co. Fair Rodeo. Info: 662-252-4634; 662-252-9214

ROPING

www.ustrc.com, www.jx2events.com JUL. 9-10: McDonald, TN. Tri State Exhibition Center. USTRC Signature Series.

AUG. 12-14: Memphis, TN. Show Place Arena. USTRC Memphis Qualifier.

NOV. 4-5: Mulvane, Kan. Kansas Star Arena. National Finals Steer Roping NOV. 29-30: Las Vegas, NV. South Point Arena. Wrangler National Finals Breakaway Roping.

TUESDAY: Moscow, TN. Team Roping practice, Sonny Gould Arena, 1985 Poole Rd. 6-9 p.m. $25 Info: 901-4911678.

TUESDAY: Humboldt, TN. Goodrich Arena. Calf roping, Breakaway, Gymnastics. 5:30-8 PM. Info: 731-4262530

SADDLE CLUB

SEP. 3, 17: Holly Springs, MS. Marshall Co. Fairgrounds. Ingrams Mill Saddle Club Shows OCT. 1,8,29: Holly Springs, MS. Marshall Co. Fairgrounds. Ingrams Mill Saddle Club Shows SUNDAYS: Memphis, TN. 4269 N. Watkins. Cook’s Lake Saddle Club.

2 pm. Start April 10. Info: Wes (901) 570-3595

STOCK HORSE/WORKING COW HORSE

w w w. a m e r i c a n s t o c k h o r s e . o r g , https://www.mtsustockhorse.org/ events.html; www.tnsha.org OCT. 15-16: McDonald, TN. Tri State Exhibition center. Info: www.tnsha. org

TEAM PENNING & RANCH SORTING

www.ustpa.com, www.rsnc.us OCT. 7-8: Moscow, TN. Gould Arena.

Ranch Sorting. Info: 901-651-1145

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