First Person ···
TAKING THE STRESS OUT OF
Creating a New Home Environment Interview with Maria del Mar Florido and Ruth Torre from ID Latinia Photos by Julia Roder
Tell us more about how ID Latinia came about... We’re both Spanish, but have different professional backgrounds (Ruth’s in art direction and cinema, and Maria’s in fashion). For many years our respective jobs took us to different parts of the world, but eventually both of us felt like we wanted to return to Spain and settle back in our home town of Marbella. The transition to working with interiors felt totally natural, like an evolution from our previous occupations. We are very happy that we have now been established in the business and creating beautiful spaces for nearly 20 years. What services do you offer? ID Latinia offers a fully comprehensive bespoke interior design service. We handle everything from the initial consultation to find out what clients are hoping to achieve in terms of their living space design to the presentation of a final design concept, and beyond to the completion of an entire project, including renovations and construction work. We have a fantastic team of trusted professionals at our disposal: architects, builders, carpenters, upholsterers, kitchen and bathroom specialists, lighting experts and more… We advise on and supply everything including furniture, wall coverings, fabrics, lighting, flooring, carpets, garden furniture, etc. We collaborate with a wide range of designer brands, as well as having our in-house team of professionals so we can design and make bespoke pieces of furniture and upholstery. Our aim is to help you create your ideal home environment and make the whole experience as fun and stress-free as possible. In addition to this, we collaborate with developers advising on design features right from the construction stage till completion, as well as designing and furnishing their show flats. How do you normally approach a project? With each new interior design project we undertake, our objective is always the same: to meet and get to know our clients so we can under-
stand exactly what they’re trying to achieve, and then make their vision a reality, at the same time maximising their budget to create the most stylish and inspiring interior space possible. With this information, we will create plans and ambience/mood boards for each room. These images are used to reflect the kind of atmosphere we want to create. Typically, they include visual representations of distribution of the kind of furniture, lighting, carpets and fabrics we recommend. Also we provide an itemised list of al the items included in the proposal. Once the client selects the design to be implemented from our proposals, we take charge of absolutely everything. We pride ourselves on providing a very personal service. Our clients will liaise with the same person from start to finish, and our aim is that their experience is enjoyable and stress-free. Once the design/budget has been approved, we will do our upmost to ensure everything runs smoothly without bothering then at all. What is it you love most about your job? Honestly, everything. We are totally in love with what we do. We both feel blessed to have such a creative job, and coming to work every day is actually a pleasure. We get really excited seeing big design projects develop, especially if they involve major renovation work. Of course, the dedication, skill and sense of humour of our amazing team is key to making it a happy work environment. Most of all though, seeing the happy faces of our clients once we’ve completed a project is the best thing about what we do. ID Latinia Playas del Duque, Casa Granada, Local 1D, Puerto Banús, Marbella Tel. (+34) 628 508 092 info@idlatinia.com www.idlatinia.com
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