2025 KMSB YOUTH INTERNATIONAL GRYPHON CUP
SPONSORSHIP PROSPECTUS
STRENGTHEN THE GAME
The KMSB Youth International Gryphon Cup is one of the most exciting junior hockey events in the region — uniting emerging talent from across Australia and the globe for four days of elite competition, sportsmanship, and community spirit.
With teams representing multiple nations and hundreds of rising junior stars, this event offers brands a powerful platform to connect with families, junior athletes, international representatives and the wider hockey community — while supporting the next generation of elite hockey. Your brand could reach multiple nations, including Japan, Malaysia, Singapore and South Korea.
Opportunities exist for partners to support this year’s competition, with major shirt branding available on the playing shirts of WA’s four teams competing in the competition - the Stars, Highlanders, OMSB Outbacks and KMSB Waves.
This is a high-impact sponsorship asset, with these playing shirts living well beyond the tournament, often worn by players year-round.
The following document outlines key coverage statistics of last year’s tournament to showcase impact for sponsors, in addition to the branding opportunities currently available.
SHAPING TOMORROW’S CHAMPIONS
The KMSB Youth International Gryphon Cup was established in 2007 in Perth, Western Australia, with a simple but powerful vision: to give young athletes the opportunity to experience hockey on an international and professional stage. That vision remains at the heart of the tournament today.
As the proud home of Hockey Australia’s High Performance Program, players get to compete in the same venue that houses both the Kookaburras and Hockeyroos. This connection to world-class hockey provides the perfect backdrop for the Cup, which has grown into one of the most exciting under-16 tournaments in the region.
Played over four days at Perth Hockey Stadium, Curtin University – a venue boasting two world-class synthetic turf pitches and elite performance facilities – the Cup delivers competition of the highest standard. Each year, it attracts national and state representative teams from Japan, Singapore, Malaysia and a growing list of leading interstate academies.
From its beginnings as a youth initiative, the Cup has developed into a respected international tournament with increasing prestige and reach. Our ambition is clear: to continue building the KMSB Youth International Gryphon Cup into Asia’s premier youth hockey event – a stage where the next generation of players can compete, grow, and connect with fellow hockey enthusiasts from across the globe.
WESTERN AUSTRALIAN TEAMS
THE FOUR WA TEAMS THAT WILL COMPETE AT THIS YEAR’S KMSB YOUTH INTERNATIONAL GRYPHON CUP
BACK WA’s BEST
Stand out where it matters most and put your brand front and centre - where the action is!
Shirt sponsorship offers premium visibility across all four WA teams competing at the 2025 KMSB Youth International Gryphon Cup.
Align your business with the pride of WA’s rising hockey stars through high-impact branding on the team uniforms of the Highlanders, OMSB Outbacks, Stars and KMSB Waves. These shirts aren’t just worn during the tournament — they become everyday favourites,
Premium logo placement on the back of playing shirts – the most visible and photographed
Strategic exposure with logo placement on both sleeves — seen clearly during gameplay
Cost-effective visibility positioned on team shorts or skorts — a strong complement to shirt
DIGITAL COVERAGE - 2024 KMSB YOUTH INTERNATIONAL GRYPHON CUP
As one of Hockey WA’s blue ribbon events for under-age athletes, th e2024 KMSB Youth International Gryphon Cup received significant coverage across Hockey WA’s digital channels. A bespoke content plan was developed, with a key focus shifting towards the competitions impact on athletes both on and off the field, highlighting fast play, comradery and effort amongst the teams. Sponsors received prominent exposure through front-of-content placement.
22 POSTS PUBLISHED
133,454 REACH
3,313 LINK CLICKS
9,195 LIKES 99,610 REACH
85,922
8
23,034
6
18,972
4,371
SIGNIFICANT TRADITIONAL MEDIA COVERAGE
Coverage of the KMSB Youth International Gryphon Cup reached various traditional media channels across Western Australia, including The West Australian, Midwest Times, GWN7 Television, 5RM Radio and Busselton Dunsborough Times.
Value and reach of the coverage reached new heights in 2024 - please see the below stats from Hockey WA’s media tracking service, Meltwater.
231,450
REACH AVE*
$66,368
*AVE = Advertising Value Equivalency. Used in PR to measure the dollar value of media coverage.
