High Rise Life Magazine, May 2019

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Photo by Brick



ENTERTAINMENT | NEWS 16 Balance is Bullshit by Sue Hawkes 22 Fashion Nova Launches Fashion Nova Cares with Cardi B. To Giveaway $1 Million Dollars

24 Cacharel Parfums Launches

'Yes I Am Fabulous' - the Third Fragrance in Its 'Yes I Am' Range



26 Tory Burch Launches

"Walk the Walk" Campaign

28 Olympian Allyson Felix Joins March of Dimes Celebrity Advocate Council


38 AUTOMOBILE | RIDE 32 Rolls-Royce Dawn Silver Bullet Collection

BUSINESS | DEVELOPMENT 34 “We Need to Eliminate the Viruses Before They Eliminates Us” by Mert Oral

REAL ESTATE 38 The Paramount Luxury Condo Tower in River Oaks

40 Commencement of First Closings at 11 West 57th Street

42 Extell Development Company

Announces Price Incentives at One Manhattan Square

46 Homebuyers Have Significantly More Purchasing Power in 2020 TRAVEL | LEISURE 48 Discover Summer in the Alps and Explore the Charming French Country Side

ENTERTAINMENT | FOOD 55 A Fun, Fruity Refrigerated Treat HEALTH | BEAUTY 56 3 Key Keto Diet Challenges Solved! by Merilee Kern

59 Noble Panacea announces Emmy Award-winner Jodie Comer as Global Brand Ambassador

50 Be Among the First to Experience Sky-High Luxury 52 Nikki Beach Montenegro

46 42 8


HiGH RiSE LiFe MAY 2020 Yo u r E x c l u s i v e G u i d e To H i g h - R i s e L i v i n g

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EDITOR-IN-CHIEF Selcen Kavruklar



CONTRIBUTING WRITERS Carol Townsend Merilee Kern Mert Oral Sue Hawkes


CONTACT Editorial Inquiries selcen@highriselife.com Advertising Inquiries info@highriselife.com 702.944.8773 Copyright Online Enterprise LLC 2020. All rights reserved. No part of this magazine may be reproduced without the written permission of the publisher. All information contained in this magazine is, as far as we are aware, correct at the time of going to press. Online Enterprise LLC. cannot accept responsibility for errors or inaccuracies in such information. If you submit unsolicited material to us, you automatically grant Online Enterprise LLC. a license to publish your submission in whole or in part in all editions of the magazine. High Rise Life Magazine endeavors to respect the intellectual property of the owners of copyrighted material reproduced herein. If you identify yourself as the copyright holder of material we have wrongly attributed, please contact our office. Publication of articles does not necessarily reflect the official position of the High Rise Life Magazine.

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Dear reader, Welcome to our May issue of High Rise Life Magazine. We hope that you and your loved ones are doing well as we navigate during this difficult time. Today, our team is mobilized, and here to support you as always. Â I would like to take this opportunity to remind you that our website is up to date with the latest news collections. We hope that this period will be behind us as quickly as possible. Â Stay safe and strong from all of us at High Rise Life Magazine. Best wishes,

Selcen Kavruklar Editor-in-chief selcen@highriselife.com

May 2020




Stage This Interior Design Written by Carol Townsend, A.S.I.D. Interior Designer




The word for this month’s theme is Accessorize. I know in the past I have covered this subject but look around you. Spring is in the air and mother earth is accessorizing by new buds on the trees, flowering trees and bushes, and my pot planted last year my first Bird of Paradise bloom is poking its beautiful crown of orange and purple up through the waxy leaves of the plants. So, what does this mean for you? Let’s start at the floor. So many people install new floors, then put the furniture down on that new surface. But, if you want to bring color and excitement in, look at some beautiful area rugs to put down under that cool cocktail table you found for in front of the sofa. Some rugs are really pieces of art. I had one customer who just wanted to put a black rug down in front of her white sofa. Voila! Then I took her shopping and a huge pool of ideas burst onto the scene. One was black and white and a real showstopper. It had a scene right out of the art world, with fields of white and shadows with a full moon shining through the black limbs of a winter scape. One customer asked me to come give her an idea since her floors were polished concrete. This was certainly a no brainer since she had pretty much decorated in muted tones of blacks. Color! We found an area rug that looked like a Monet painting. We also found a sofa and loveseat in a gorgeous jewel toned turquoise. When we had it delivered and placed, she suddenly woke up and said we need color on the walls! Let’s find some great artwork. Now that’s getting in the mood for change. When you accessorize, start from the floor up, rather than from the walls down. It certainly helped us decide on what lighting she wanted to add once we had these pieces anchoring the space. Stay healthy out there, I know we are in the midst of one of the world’s biggest health challenges in a decade or so. Be wise, but don’t let yourself and your goals get sidetracked. We must enjoy the homes we bought, not hide away in them. Carol S Townsend A.S.I.D carolstownsend@gmail.com Look for my latest books, Glitz, Glamour & Murder and the sequel. Follow the Money available on Kindle, get ready for my 2020 offerings as well!

May 2020



BALANCE IS Bullshit Written by Sue Hawkes




’ve asked quite a number of leaders whether there is such a thing as work-life balance. Almost everyone says no without hesitation. They agree there are times we’re present, we’re grounded, we’re in sync with what matters, and we’re in the zone—feeling all the joyous personal and professional satisfaction we’re looking for. Yet, it’s as though the second we become aware of it; the experience disappears. Additionally, balance looks different for every individual. For most leaders, balance becomes work-life integration, with the ability to work at any time while having flexibility for family and personal activities throughout the day. This concept has become more complicated as our work and personal lives have become intertwined with COVID-19. It’s easier for most of us to recognize when we’re out of sync because when we’re too far off kilter, we feel it. The moment you recognize it, say to yourself, “Wait a second, let me slow down,” stop, breathe, and address it directly. Ask yourself what you need to let go of, what you need to say no to, what you need to start or stop doing so you can get back in sync right now. When you’re out of sync, there’s a choice to make. Like most people, I have an inordinate number of things I believe I should be doing to be a good friend, to be a good sister, to be a good daughter in law, to be a good mom, to be a good businesswoman, to be a good wife. We all have competing priorities, and we need practices to help us pause to say, “Yes, it can all be done, just not all at once. You can have it all, just not all at the same time.”


While the illusion of balance in our external lives may be just that—an illusion—we can foster internal balance and move toward emotional equilibrium that will help us cope with the challenge’s life offers. We don’t clearly see that our interpretations dictate how we experience the world and our place in it—and we just go along for the ride with whatever emotional reaction we have when, instead, we could ask ourselves, “Wait a second, are these thoughts even true? Am I seeing things as they are, or am I reacting to something that’s happened in the past?” Often our external responses to challenges are based on things we’ve internalized that have no real basis in fact—and those “things” can be negative and self-defeating, challenging our internal sense of peace and groundedness. When I catch myself reacting, I stop and ask, “What am I telling myself? Is it true, or is it head trash?” This helps me unravel what’s factual from a kneejerk emotional response based in fear. I’ve gotten better at recognizing when I’m reacting to something, and before my mouth or emotions engage, I’ve learned to pause and check in with myself. When it isn’t working, I sort out what the facts are and, if need be, write a new story to elicit a better response. During that pause, I stop and breathe until I find my internal balance again.

May 2020


Every time you say yes to something, you’re also saying yes to much, much more—but how often do you stop to consider all that your first yes entails in terms of time, work, and commitment? Try this: When someone asks you to take on a new responsibility or job, don’t be too quick to say yes. Instead, tell them you’ll consider it and when you’ll get back to them. Then take the time to sit down with a pad and pencil and list all those additional things you’re taking on by saying yes. Take your time and write them all down. If you look at your list and realize that all of those yesses add up to more than you’re willing to commit to, you can say no with a clear conscience and without hesitating. If you’re determined to find balance in your life between what you must do, versus what others would like you to do, this is a powerful place to start. Learning to say no—and to stick with it—is always going to be a work in progress, because we’re so used to saying yes—and yes, that includes me (my company is named YESS!, which explains a lot about me).


Our lives are so fraught with demands; family, work, and relationships all make claims on our time and pull us in multiple directions. In addition, the simple practicalities of life also have to be addressed—and statistically, we know that women are the ones who are most often tasked with taking care of things on the home front. How is it possible to find balance when you’re being pulled in multiple directions at once? The first step is identifying and ridding


your schedule of those things you don’t like or aren’t good at, so you have the space you need to do more of what you love. A useful exercise is Delegate and Elevate TM, used here with the kind permission of its creator, Gino Wickman, the founder of EOS Worldwide, of which I am a Certified EOS Implementer, helping leaders implement tools like this and much more. The idea is to delegate everything from the bottom quadrants as quickly as you can do it well and revisit the tool and exercise whenever you’re feeling you don’t have the time you need to do great work with free time for family and other passions. As a result, you’ll be doing what you love and are great at, and your life will become richer, fuller, and more meaningful. In my experience, it really works! The word balance is bantered about in self-help books and health magazines all the time, as if it’s a destination we are all seeking. Yet I haven’t met anyone who lives there. It’s an illusion, and we need to give up the pursuit of such an unrealistic Zen where all areas of our life are in perfect equilibrium. It’s not that it doesn’t exist; it’s fleeting, often accidental, and impermanent. Simply said, we visit that impeccable state, realize it—and life happens. The Zen slips just beyond our fingertips again. The trick is defining what balance means for you. Visiting that Zen more consistently means learning to slow down, intentionally choosing what to say yes and no to, based on your values, and delegating what you don’t enjoy and aren’t good at, while spending more time doing what you love and are great at. Simple? Yes. Easy? No.

About Sue Hawkes More than just a bestselling author, Sue Hawkes is a keynote speaker, Certified EOS Implementer, Certified Business Coach, WPO Chapter Chair, award-winning and globally recognized seminar leader, and an entrepreneur. She is CEO and Founder of YESS! – Your Extraordinary Success Strategies, and brings over 25 years of experience to her clients and has designed and delivered dynamic, transformational programs for thousands of people. She has been featured and is a regular contributor to INC, Entrepreneur, Forbes, Fast Company, New York Daily News and Thrive Global. Hawkes has received numerous awards including the Dream Keeper award recognized by the Governor’s Council for her leadership program, the Regional U.S. Small Business Administration Women in Business Champion of the Year award, the Exemplary Woman of the Community award, Women Venture’s Unsung Hero award, Women Who Lead from Minnesota Business Magazine, and NAWBO Minnesota’s Achieve! Vision Award, in addition to being named a 2018 Enterprising Woman of the Year.



Photos by Hublot


Black & White, Duality Without Opposites

For its second artistic collaboration with the master of Storytelling Art, Hublot invites ‘Lipstick’, Marc Ferrero’s most emblematic work, back onto the dial of its Big Bang One Click 39mm. In white or black, symbolising inseparable complementarity, it illustrates the universal duality of day and night. An essential white that is subtle/minimalist, seductive without being a seducer. A deep black that is audacious and magnetic. Two watches to remind us that the day without the night is not a day, and that the night without the day is not a night Hublot.com May 2020


Photos by Brick




Bold Fashion Designer & Artist


Radmila Lolly

admila Lolly is the sole designer of the couture fashion house “Radmila Lolly” and a singer of alternative classic music. She creates a unique combination of her music with her fashion creations. Radmila most recently released her album “Wonderland” and complementary couture collection during a night of opera and fashion at Carnegie Hall. The collection has since been featured at Barneys Madison Avenue Trunk Show, alongside designers such as Zac Posen, Naeem Khan, J. Mendel, as well as at the Daytime Emmy’s Ceremony. It has been featured by Vogue Italia, Harper’s Baazar, and more. A number of celebrities have worn Radmila Lolly collection such as Gayle King, Bebe Rexha, Mya, Miss Universe 2018, Miss USA 2018, Miss USA 2017, to name a few. But not only Radmila sings and designs, this talented artist has upcoming ventures that include a novel that corresponds to her next self-composed album and high couture collection. Lolly’s mom is a Russian painter, which is where Radmila learned her design sketching skills from; growing up she thought that she would be an artist too and had Sunday art sessions. Her grandmother was a seamstress and passed that knowledge along to her mother, which she taught to Radmila; she started by making her Barbies and dolls clothes, by the time she was 18, she was sewing and designing her own clothes. The combination of the art and sewing knowledge enable Radmila to create her haute couture. The largest influence on her designs are her musical exploits. For Lolly, her two artistic mediums inspire and feed off each other; the textures of her designs are innately linked to the textures of her music. Lolly formally appeared on the music scene with a triumphant debut album “IV Stories at the Standard Hotel Op.6” with the avant-garde, electro-acoustic “Scorchio” string quartet which she premiered during an exclusive gala concert at Carnegie Hall, which was attended by the likes of Grammy-winner, Maxwell. Radmila followed-up the album with an eclectic mix of singles which showcases her range and captures her voice in all its decadent glory. Her musical explorations include electronic & contemporary genres. You have also heard her music as the soundtrack for the movie “Honor Up” directed by Damon Dash and with executive producer Kanye West, Works with Mar Vista Studios. The singer will be working on more soundtracks this upcoming year. Her upcoming album is the soundtrack to her upicoming novel and audiobook. All the above, are a good explanation of her 319K Instagram followers. Follow her @Radmilalolly to keep up with her work and life!

May 2020



Photo Courtesy of Fashion Nova

Fashion Nova Launches Fashion Nova Cares with Cardi B To Giveaway $1 Million Dollars Fashion Nova Cares with Cardi B will giveaway $1,000 every hour until May 20, 2020, providing immediate relief to those who need it most during this challenging time Fashion Nova, a leading online fashion lifestyle brand, and cultural icon, Cardi B announced Fashion Nova Cares with Cardi B, a philanthropic initiative focused on helping people in need. Beginning today until May 20, 2020, Fashion Nova Cares will give away $1,000 dollars every hour, for a total of $1,000,000. "People are struggling to pay rent, buy food, medicine and other essentials for themselves and their families. We all feel compassion and concern for those affected by the Coronavirus," said Richard Saghian, Founder and CEO of Fashion Nova. "Fashion Nova Cares with Cardi B will provide people with necessary relief to help them get through this crisis. As a community driven brand, we are inspired by the kindness and generosity of others and we wanted to do our part to help those in need."


"Everyone has been affected by the Coronavirus pandemic," said Cardi B. "Fashion Nova Cares and I have come with a way to help the many families in need." To qualify, those in need can visit fashionnova.com/cares to share their stories and information. Fashion Nova Cares will choose 24 people each day for the duration of the program. Fashion Nova will then distribute individual checks in the amount of $1,000. "All of us have to play a part in supporting the communities that we serve," added Richard Saghian. "Our Fashion Nova Cares initiative will continue beyond the current challenges of Covid-19 with additional endeavors and programs that will further help make a positive impact in people's lives." For more information, please visit fashionnova.com/cares.


Photo by Greg Swales, Courtesy of Cacharel Parfums




Cacharel Parfums Launches 'Yes I Am Fabulous' - the Third Fragrance in Its 'Yes I Am' Range Yes I Am.

A collection of 3 fragrances, 3 scents, 3 colors that celebrates today's generation of empowered young women: diverse, outspoken and determined to get what they want and deserve, all the while happily obsessing over celebs or sharing the latest trends in make-up. A true brand mission to empower young girls to express their identity, their independence, their uniqueness. Each of them can now choose her color to claim a facet of her personality: the power girl with Yes I Am (Red), the cool girl with Yes I Am (Pink), or the Unexpected one with the new Yes I Am Fabulous (Purple).

Yes I Am carries its hashtag #POWERISYOURS with pride.

The range echoes the challenges that drive these young women. Hyper-connected, independent, bold, and unapologetic, they no longer see beauty as a diktat but as a confidence-booster. Their approach to femininity serves to meet their own desires, rather than those of others; they are breaking the code and bringing new messages of feminity: claiming women independency!

Are You Fabulous? Yes I Am

Hot on the heels of Yes I Am and Yes I Am Pink comes the fragrance's boldest, most outgoing iteration yet: Yes I Am Fabulous. A statement of empowerment, for a young woman set on writing her own story, defining who she is and where she is going, and not taking no for an answer. Yes I Am Fabulous is the fragrance for a generation discovering the extent of its ambition. With Yes I Am Fabulous, she unveils a facet of femininity that so far had not been covered by Cacharel: bolder, more sensual, more glamourous and unexpected. She lives in the here and now. She thrives on the thrills and sensations of every moment.

A Fragrance That Is as Outspoken as It Is Sensual

The 3 Yes I Am fragrances share a signature accord. The 'Spicy Cremoso' is a never seen before combination of contrasting scents: a sensual creamy accord versus a powerful, spicy Cardamom. While the original Yes I Am represents female power and independence and last year's Yes I Am Pink corresponds to a more playful character with a Floral Cremoso Accord, Yes I Am Fabulous embraces boldness and sensuality — it is furiously sexy. The intense Fruity Cremoso accord accentuate Yes I Am Fabulous' message of outspoken femininity. The above-mentioned Cardamom is enveloped in an audacious concoction of smooth Blackberry and tangy Rhubarb and amplified with Pink Pepper. At the heart, a seductive blend of Jasmin Sambac and Ginger Flower is given an addictive boost by Purple Heliotrope. Finally, the sophisticated sensuality of a Santal and Vanilla accord finds a fitting contrast in a Fresh Hazelnut Milk accord.

Yes I Am's Lipstick-Inspired Packaging

Yes I Am's packaging mimicks the visual vocabulary of make-up: it is modeled after the lipstick, maybe the most powerful symbol of fully owned femininity. It is a bottle created for impact. A manifestation of empowerment. May 2020

The art deco-inspired bottle brings to mind super-sized lipsticks. The smoky glass is intricately quilted, the spray top engraved with the C of Cacharel, the collar gold toned. Whereas dark glass is often associated with masculine strength, Yes I Am reappropriates it to express feminine power. Each of the three fragrances comes with its own signature colour: red for Yes I Am, pink for Yes I Am Pink, as for Yes I Am Fabulous — a captivating, glossy purple.

Introducing Shay Mitchell, The Voice of a Generation Amplifying Yes I Am's message of empowerment, the new campaign stars Shay Mitchell.

Shay Mitchell is a multi-talented creative force as an actress, producer, entrepreneur, author, and influencer. She is most recognizable for her leading role as Emily Fields on Freeform's hit series PRETTY LITTLE LIARS. The show was known for continuously breaking records for the most tweeted episodes in television history and won annually at the Teen Choice Awards. Mitchell was nominated for Best Actress at both The Teen Choice and People's Choice Awards. Mitchell currently stars on Hulu's new comedy series DOLLFACE opposite Kat Dennings and Brenda Song. She also starred in the Greg Berlanti produced Netflix series, YOU, opposite Penn Badgley. Mitchell is in a league of her own at establishing herself as a leading force in the new age of social media by not only boasting an impressive social media following, but also by producing a YouTube lifestyle channel and creating clothing and jewelry lines. She is the Co-Founder and Creative Director of BÉIS, an on-the-go lifestyle brand inspired by her passion for travel. With more than 4 million YouTube subscribers and close to 26 million Instagram followers — endearingly called the Mitchies - Shay is an influential social media presence and an acclaimed Gen Z icon. She is one of the top 100 worldwide influencer.

Yes I Am's Global Sorority

Directed by French artist and director So Me, the new Yes I Am film communicates a positive message of female empowerment. It stars Shay Mitchell and her global sorority of independent young women: Mademoiselle Gloria (@gloria_nbr), a leading French influencer admired for her proud stance on body-positivism; Rachel Tee-Tyler (@rachelteetyler), a Filipino-Australian gender and psychology graduate who found fame as a street style blogger; Spanish top influencer and make-up junkie Marta Lozano (@martalozanop); and illustrator and model Cajsa Wessberg (@cajsawessberg), Sweden's Biggest Beauty rebel, according to Vogue. So, Me has directed videos for Kanye West, Kid Cudi, Justice and MGMT, is the art director of cult music label Ed Banger Records and the main designer of trendy Paris streetwear label Club 75. The soundtrack features Norman – Feelin' Good. For more information, please visit www.cacharel-parfums.com.




Photo Courtesy of Tory Burch LLC


Tory Burch Launches

"Walk the Walk"Campaign Embracing Ambition to Empower Women and Entrepreneurs Tory Burch LLC announces the global launch of its "Walk the Walk" campaign for Spring/Summer 2020, coinciding with International Women's Day and Women's History Month. The campaign brings together the new collection and the brand's overarching message of women's empowerment, distilled in Tory Burch's signature call to action, #EmbraceAmbition; it will appear across multiple channels, including the Tory Burch website, social media and store windows as well as wild postings. The new campaign builds on the Tory Burch Foundation's Embrace Ambition global initiative, launched in 2017, and features powerful images and video of Natalia Vodianova, Anok Yai, and Tory, walking and talking about the importance of embracing ambition. Natalia says, "To me, ambition has to have purpose..." while Anok notes that "Your character is how you treat someone [who] can do nothing for you." Tory sums up her personal philosophy and the deep sense of purpose that drives her: "Embracing ambition means empowering other women." "Walk the Walk" nods to Tory's long-standing dedication to making a difference in women's lives through her eponymous company and the Tory Burch Foundation, which provides access to capital, education and digital resources in the U.S., as well as a Fellowship program. Tory Burch, Executive Chairman and Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation said: "I wanted to design beautiful product that didn't cost a fortune to help women feel confident—this concept and starting a foundation for women was part of the original business plan. After we launched our Foundation in 2009, I was careful not to talk about our efforts because I never wanted it to be perceived as marketing, but to be able to show that we were creating something truly impactful. Now that our Foundation has impact and scale, I am ready. We have provided access to $57 million in affordable loans to 3,500 women entrepreneurs in the U.S. through our Capital Program with Bank of America. Our Company is committed to our Foundation and supporting women and has given $20 million to the Tory Burch Foundation from a percentage of product sales. We walk the walk and we are committed to supporting women globally in their efforts to do the same." Over the last ten years, the Foundation has emerged as a powerful resource and go-to destination for women entrepreneurs in the United States. In addition to the Foundation's Capital Program with Bank of America, 10,000 women have created their business plans on the Foundation's website; and 50 fellows annually receive mentoring and grants through its signature Fellows Program. The new campaign's call to #EmbraceAmbition echoes the Foundation's ongoing global initiative to address the double standard that exists around ambition. The second Embrace Ambition Summit took place at Jazz at Lincoln Center's Frederick P. Rose Hall on Thursday, March 5, 2020 in celebration of International Women's Day and Women's History Month. Natalia Vodianova and Anok Yai share Tory's commitment to embracing ambition and creating positive change. Natalia has used her modeling platform to make a difference at home in Russia and internationally, championing children with special needs and their families and investing in women-focused businesses. Anok was working toward a biochemistry degree before becoming a model and is interested in challenging gendered cultural expectations. Tory's message of women's empowerment was front and center at her recent Fall/Winter 2020 runway show at Sotheby's in New York. Set against a backdrop of eleven powerful sculptures by the artist Francesca DiMattio, whose work "imbues the decorative with strength and power," models walked the runway to a live performance by singer-songwriter Alice Smith of the 1963 classic "You Don't Own Me."

May 2020


Photo Courtesy of March of Dimes




Olympian Allyson Felix Joins March of Dimes Celebrity Advocate Council March of Dimes, the leading nonprofit fighting for the health of all moms and babies, announced today that nine-time Olympic medalist Allyson Felix has joined the organization's Celebrity Advocate Council to shine a spotlight on the nation's maternal and infant health crisis. March of Dimes recently launched the It Starts with Mom campaign, which provides moms, moms-to-be, and women trying to conceive with tools and resources to navigate pregnancy and childbirth.

Allyson Felix

Felix is the most decorated track and field Olympian in history with 25 global medals at the Olympics and World Championships, but her path to motherhood was not easy. She gave birth to her daughter, Camryn, premature at 32 weeks via emergency C-section due to preeclampsia and nearly lost her life. After her daughter was born, Felix was in negotiations with Nike to renew her sponsorship contract when the brand offered her 70 percent less than before. Her powerful op-ed in the New York Times about her experience not only caused Nike to change their maternity policy, but helped shine a spotlight on the issues working mothers face across the country. She even testified before Congress in 2019 on the black maternal health crisis and her experiences. "Every day in America, women face additional roadblocks and setbacks that we shouldn't have to just because we become moms. And the challenges often begin before that during pregnancy when complications and premature birth are still rampant," said Allyson Felix, Olympian and member of March of Dimes' Celebrity Advocate Council. "I'm honored to advocate for March of Dimes as we fight for the health of all moms and babies." "We are thrilled that Allyson has joined the March of Dimes team as a national advocate. Her story is a source of inspiration, but it should also be a catalyst. The health issues moms and babies face require our attention and should spark a common drive to ensure the programs, education and resources exist to provide the best possible outcomes for healthy moms and strong babies. This is even more true during the COVID-19 pandemic when the strain on our medical system is further compounding the maternal and infant health crisis," said Stacey D. Stewart, President and CEO of March of Dimes. March of Dimes' It Starts with Mom campaign is raising awareness of the maternal crisis and associated health risks, as well as providing a comprehensive collection of health information and resources to moms and moms-to-be. ItStartsWithMom.org will serve as a central hub and provide easy-to-access health and wellness information and resources. The March of Dimes Celebrity Advocate Council is comprised of leaders from throughout the entertainment industry who are using their platforms to advocate for research, programs, and education so that every baby can have the best possible start. By raising awareness about the issues impacting moms and babies, the advocates help drive attention to areas where it is needed. Allyson joins Ally Brooke, Nick Lachey, Porsha Williams, and Tatyana Ali as members of the Council.

May 2020



Photos Courtesy of Rolls-Royce Motor Cars

Rolls-Royce Dawn Silver Bullet Collection As we move into the 2020’s, Rolls-Royce embodies the spirit of the roaring twenties by introducing its first Collection Car of the new decade. The Dawn Silver Bullet Collection is an ode to decadence, to frivolity, to heady heydays and irreverent past times. Traversing the landscape with supreme accuracy, travelling great distances with speed and precision, this open-top roadster iteration of Dawn, is, like a silver bullet. Drawing inspiration from the fabled roadsters of the 1920’s – rare, glamorous machines forever associated with bright young things and rakish Hollywood rebels, the Dawn Silver Bullet Collection captures the carefree attitude of those far-off days in a bold, contemporary expression designed for today’s non-conformists and pleasure-seekers.


Seductive and effortlessly cool, this Collection is limited to just 50 cars world-wide. The Dawn Silver Bullet Collection is a powerful, artfully tailored addition to the Rolls-Royce Collection Car ensemble. Silver can be found frequently in the marque’s enigmatic history on special trails cars such as the Silver Dawn, Silver King, Silver Silence and Silver Spectre. The Dawn Silver Bullet Collection cuts a dash in a newly commissioned ultra-metallic silver Bespoke paint finish. The hero of the Collection is undoubtedly the Aero Cowling, which shifts the persona of the car’s high-shouldered silhouette, heightening the sense of speed and purpose. The rakish silver centre spine brings the bodywork into the cabin, giving it the intimate, connected feel of


a true two-seater. A vapour-blasted titanium finisher completes the Aero Cowling windbreak and proudly displays the Silver Bullet name and silhouette. The Dawn Silver Bullet Collection features dark exterior detailing; dark headlights and a new dark front bumper finisher, providing a dominant and determined expression in heighted contrast to the silver hue. The part-polished wheels offer a translucent shadow finish with a single silver pinstripe. Inside, the Dawn Silver Bullet Collection is alluringly tactile, resplendent in materials and craftsmanship of our own time. A unique open-pore carbon fibre fascia greets the driver and companion in a contemporary, dashing fashion. A quilted transmission tunnel, with design cues taken from the quintessentially rebellious fashion accessory, the leather jacket, runs through the centre of the cabin in a tailored fashion.

Imbued with British eccentricity and class, this model melds the nostalgia of the past with the sophisticated innovation of the future, making the Dawn Silver Bullet Collection the perfect platform from which to experience the very best journeys around the world. This Collection updates the classic roadster spirit and offers an exhilarating sense of uncompromised freedom. With this in mind, Rolls-Royce will curate a series of ‘Silver Bullet Drives’, epic road-trips for owners of this contemporary collection, made available via Whispers, Rolls-Royce’s exclusive, digital home for Rolls-Royce clients around the world.

May 2020



“We Need to Eliminate the Viruses Before They Eliminates Us” Written by Mert Oral, Writer & Business Development Engineer

Techno Busters LLC. is an experience and knowledge-based company that has been doing a lot of research to create disease-free and disinfected environment for people. Moreover, founder of the company Mustafa Kavruklar explains that, “This process needs to be done without causing any harm to the environment.” According to the yearly report of the CDC (Center of Disease Control) viruses, germs, molds, bacteria etc. are the main cause of many different types of disease and death among people. Every year 2.8 million antibiotic bacterial resistant infections happen and over thirtyfive thousand people die in US alone. On the other hand, hospital born viruses and bacteria cause approximately hundred thousand deaths yearly as reported by the US Department of Health & Human Services.


Traditional ways of cleaning and disinfecting brings a lot of health and environmental responsibilities because of the chemical ingredients inside the cleaning products. From another point of view, just like the antibiotics, flu shots, insect killers; this traditional chemical cleaning products also need to be improved and become more toxic periodically to be able to prevent the mutated super bugs because of using the same amount of the active ingredients every single time. There are also cleaning processes like rubbing, brushing and even washing out, which we cannot apply to every single surface easily. On the other hand, they usually cannot kill the pathogens in the air. For the last several decades there is a new professional sanitizing technology (it is technically the oldest method of them all) called


UV Light Disinfection. From the beginning of the Earth, it took more than 3 billion years for early organisms called blue-green algae deep inside the oceans to produce oxygen (O2), and creation of the ozone (O3). When ozone layer of the atmosphere was created (which took around 1 billion years), there was no life (not even pathogens) because of strong UV radiations from the sun. On this note, it seems the UV light is the most effective disinfection solutions of them all. But this topic brings some questions about what kind of UV light to use, how to use it, how much to apply, how to make a long-lasting effect and how to protect humans, animals, plants from it. Ultraviolet light is a portion of the electromagnetic spectrum that beyond the purple edge of the visible spectrum and has wavelengths between 100 to 400 nm. Simply, the UVA range (400-315nm) causes the sun tanning in the human skin. The UVB range (315-280nm) causes sun burning. The UVC range (280-200nm) is absorbed by DNA which breaks it down apart and thus can cause cancer and mutations. This is also the range that is most effective in inactivating bacteria and viruses. Lastly, the Vacuum UV range (200-100nm) is absorbed strongly by water and air and thus can only be transmitted in a vacuum. The proven UVC light sterilization method has been used for over 50 years to kill 99.99% pathogens in the air, on the surface, and in the water (which is for the purifying). Techno Busters LLC. uses UVC Lights to kill the pathogens on the surface and in the air by using special techniques, protective equipment, and latest technology. The professional team at Techno Busters LLC. can disinfect houses, offices, stores, restaurants, medical clinics, hospitals, banks, hotels, and casinos, etc. in couple hours (depending on the size of the room) without even touching. Additionaly, Techno Busters LLC. uses a surface coating technology by creating antimicrobial barrier to keep surfaces disinfected for up to 90 days. The surface coating technology by creating antimicrobial barrier is a new proven technique that keeps the surface clear of pathogens. The working principal is basically by creating 3 micro layers by using silica, carbon and nitrogen. The professional team applies the nano technology by using electrostatic misting system and creates the layers. The base layer is covalent bond, which fixes to the surface, the second layer is cross linking to base layer, third layer is durable eighteen link carbon chain which contains positively charged nitrogen atom at its base. In short, this system destroys the chance of pathogens to hold on to the surfaces and eradicates them. It also prevents super bugs to mutate by destroying micro-organisms between the sanitizing periods. Even more importantly it also reduces the chance of growing odors from microbial causes and makes the surfaces become easy to clean. Nowadays, washing hands properly and frequently for self-hygiene and wearing masks while keeping social distance are becoming more and more important to prevent the transmission of disease caused by these pathogens. As much as it is important to take good care of self-hygiene, the place we live, work and visit needs to be equally disinfected. Instead, of using traditional, toxic methods, this professional, safe, and long-lasting method is a preventative measure we can take to prevent further transmission of disease. Techno Busters LLC.’s sanitizing and protection process involves professional steps. Firstly, UVC Light application comes for a certain amount of time to kill all the existing pathogens up to 99.99%. Secondly, surface coating technology by creating antimicrobial barrier application comes to block the bacteria and viruses, to keep surfaces disinfected and easy to clean for up to 90 days. This protective application material is made of nonhazardous, nontoxic ingredients, which are safe for both humans and pets. Although, this 2-step infection reducing way is highly effective and fast, the service is remarkably low-cost. “We need to eliminate the viruses before they eliminates us,” explains Mustafa Kavruklar, founder and CEO of Techno Busters LLC. a Las Vegas, Nevada based company serving locally, and internationally with a professional, trained and experienced team. Techno Busters LLC.’s mission is to create a livable, safe, healthy environment by eliminating all pathogens in the home and public areas where people live, work or visit. For more information, please visit www.technovirusbusters.com.

Written by Mert Oral, Writer & Business Development Engineer May 2020


Photo Courtesy of The Paramount




The Paramount Luxury Condo Tower in River Oaks

Those seeking high-end living in River Oaks near downtown Houston, Greenway, and the Galleria can reserve a luxury residence beginning Wednesday, February 12, when The Paramount, a 25-story luxury condominium tower under early development, celebrates the grand opening of its sales gallery. The Paramount, a 25-story, 50-unit high rise, will be the most luxurious addition yet to the Randall Davis portfolio. The Paramount promises to be the highlight of the Randall Davis portfolio of upscale properties and will be limited to just 50 units. Pre-sales have already commenced, so those who wish to enjoy luxury living in the highly desirable River Oaks neighborhood near the Galleria area, high-end stores, designer boutiques, and world-class entertainment and dining are encouraged to schedule a tour of the 4,500-square-foot sales center. You'll be able to experience the interiors of The Paramount firsthand and get a feel for the world-class amenities and one-of-a-kind style that developer Randall Davis plans to offer tenants. "With The Paramount, we are redefining sky-high expectations," Davis said. "Houston is full of unique buildings, but this 25-story luxury condo tower in the River Oaks neighborhood near the Galleria area is sure to be the epicenter of luxury and style with unparalleled views of the city, starlit skies above, and

May 2020

blankets of 100-year-old oak trees in every direction. We couldn't be happier with the design concept and aesthetic." The Paramount luxury high-rise offers living spaces and amenities tailored to the highest standards for residents, including a variety of floor plans and unique penthouses, 24-hour concierge service, reserved parking spaces, valet parking, an indoor pool and starlight pool, a resident lounge, a state-of-the-art fitness center, and private air-conditioned storage rooms. It's also pet-friendly, complete with a dog run and pet washing station on the premises. Interiors will feature sleek kitchen cabinets by German manufacturer Eggersmann, as well as closet options by Molteni & C and appliances by Gaggenau. The exterior of The Paramount is a contemporary design concept with a nod to Art Deco and some of its most notable features: a sleek, linear appearance with stylized, geometric ornamentation. Additional information can be found on The Paramount at houstonparamount.com.



Photos Courtesy of 111 West 57th Street

Commencement of First Closings at 111 West 57th Street Studio Sofield and SHoP Architects-designed tower reaches new milestone with closings of the first residence JDS Development Group, Property Markets Group and Spruce Capital Partners today herald a new chapter for the historic Steinway Hall by receiving TCO and commencing closings for the Landmark Residences at 111 West 57th Street. Steinway Hall originally designed by Warren & Wetmore -- the famed architects behind New York landmarks such as Grand Central Station has been comprehensively reimagined as sprawling light-filled residences with breathtaking amenity spaces by Studio Sofield and SHoP Architects. The Landmark Residences at 111 West 57th Street comprise a limited collection of 14 unique homes featuring sophisticated interior architecture by Studio Sofield, with those currently on the market ranging from a beautifully proportioned two-bedroom residence with private outdoor space to a sprawling duplex penthouse with dramatic architectural flourishes.


111 West 57th Street The cherished pre-war landmark building is connected to 111 West 57th Street's graceful new-construction tower via a central lobby featuring original end grain wood flooring from Steinway Hall and luxurious accents of limestone and marble. The faรงade and historic rotunda of Steinway Hall are currently being restored in collaboration with the Landmarks Preservation Commission of New York. Closings in the 1,428-foot tower, the second tallest residential building in the Western Hemisphere, are anticipated to begin later this year. The tower features 46 full floor and duplex residences, with soaring ceiling heights and perfectly centered views of Central Park. www.HighRiseLife.com

Michael Stern, Founder and CEO of JDS Development Group, states, "Our goal with Steinway Hall was to create gracious residences that honor the spirit and integrity of architects Warren & Wetmore's original 1925 design. We achieved this through a thoughtful restoration that maintains the elegance of the building's pre-war proportions and architecture, while creating modern layouts that reflect the way people live today." The team entrusted Studio Sofield to create residences that reflect the best in contemporary craftsmanship and materiality, with timeless design details such as formal dining rooms with coved walls, stepped panel doors, and intricately patterned solid oak floors. Select landmark residences feature generous private terraces with original design details, including decorative cast stone urns, grand balusters, and gold leaf embellishments. Stern added, "This was an enormous enterprise by the hands of many talented people. I could not be prouder of the dedicated work of JDS Construction and of the quality of the finished work." Kevin Maloney, Founder and Managing Partner of Property Markets Group, notes, "The Landmark Residences represent an incredible opportunity to reside in a storied Manhattan landmark. Some of these first closings reflect the demand we have seen from Tower purchasers for additional homes intended to be utilized as ancillary or guest suites for visiting friends, family, or staff. Additional residences within Steinway Hall include a dramatic four-bedroom duplex with double-height ceilings as well as the spectacular terraced Landmark Penthouse that is truly one of the most extraordinary pre-war residences ever to come to market in New York City."

Studio Sofield, led by William 'Bill' Sofield, is known for its work designing for Tom Ford, Salvatore Ferragamo, Sotheby's Diamonds and Harry Winston. As interior architect, Studio Sofield took inspiration from the original architecture of the Warren & Wetmore-designed building as well as the landmarked rotunda to design the new amenities, lobby spaces, and interiors of 111 West 57th Street. In designing the block-long lobby sequence, Sofield called upon distinguished New York artisans such as John Opella and Nancy Lorenz, to create, what he calls, "a series of emotional experiences," reminiscent of the beloved public spaces of New York's classic skyscrapers. Residents at 111 West 57th Street also have access to an array of amenities and services. This includes an 82-foot, two-lane swimming pool with private cabanas, separate sauna and treatment rooms, a double-height fitness center with mezzanine terrace, a private dining room and a chef's catering kitchen, a residents' lounge with expansive terrace, meeting rooms and a study, 24-hour attended entrances and a dedicated concierge service. A private porte-cochère on 58th Street provides residents a gracious and secure entry experience. The lobby features opulent accents in limestone, marble, blackened steel and velvet, and meticulously restored, original end-grain wood flooring from Steinway Hall. Available Landmark Residences range from $8,750,000 for a two-bedroom, two-and-a-half-bathroom residence, to $21,000,000 for the Landmark Penthouse. Tower residences are available from $16 million to more than $57 million. Douglas Elliman is the exclusive sales and marketing representative for 111 West 57th Street. For more information please visit www.111w57.com.

May 2020


Photo by Extell Development Company




Extell Development Company Announces Price Incentives at One Manhattan Square Lower East Side Residential Development Adapts to Market Extell Development Company, a full-service real estate developer of residential, commercial and hospitality properties, in response to global conditions related to COVID-19, Extell will be offering price incentives on new contracts signed at One Manhattan Square. For a limited time, the remaining inventory at the luxury development will be discounted, some up to 20 percent. This new incentive is intended to spur sales velocity at the building, which also offers a 20-year tax abatement and low common charges. “Sales velocity at One Manhattan has been consistently strong; however, given today’s uncertainty, we felt that there was an opportunity to re-engage the market with price discounts on new deals,” said Gary Barnett, Founder and Chairman of Extell Development Company. “While we have adapted to selling our residences through a virtual sales experience, we recognize that it is also important to incentivize our buyers with this program. Combined with low interest rates and a 20-year tax abatement, we feel this will make for a very compelling offering.” Pioneering a new era of luxury on the Lower East Side, One Manhattan Square features architecture by Adamson Associates Architects, complemented by custom interiors by Meyer Davis Studio. All of the residences, ranging from one- to three-bedrooms, are positioned to maximize panoramic skyline views. The building also offers 100,000 square feet of every conceivable indoor and outdoor amenity, as well as breathtaking 360-degree views of New York City. “Many residents have moved in since the building opened last year and are extremely pleased with the product, amenities and lifestyle,” added Barnett. “This price incentive creates a unique opportunity for buyers to invest in a home before the overall market rebounds.” In an effort to accommodate the changing real estate landscape, The Extell Marketing Team, the exclusive sales and marketing firm for One Manhattan Square, is fully equipped and available to accommodate virtual sales appointments. The sales team can offer prospective buyers a virtual look inside the building with tours of the residences, views, finishes, floor plans and amenities. This new pricing discount is for a limited time and only applicable to new contracts executed after May 1, 2020. For more information, please visit www.onemanhattansquare.com.

May 2020



413 PINNACLE LANE HEIGHTS, Lv, Nv 89144 | $1,080,000 3 Bd | 4 Ba | 3,556 SqFt For more information or to schedule a viewing please contact me today or visit www.rdlvh.com.


Reese Dossa

ReeseDossa@gmail.com 702.465.0754 S.0180731 www.HighRiseLife.com


Homebuyers Have Significantly More Purchasing Power in 2020 Amid Low Inventory and Coronavirus Concerns A buyer who could afford a $457,000 home in March 2019 could afford a $508,000 home today. In Dallas and Portland, Oregon the share of homes affordable for a $2,500 monthly payment increased, while Phoenix and Las Vegas have fewer affordable homes even with lower rates A dramatic drop in mortgage interest rates, driven by coronavirus fears, has given homebuyers a big boost in purchasing power in recent weeks, according to an analysis from Redfin, the technology-powered real estate brokerage. At a mortgage interest rate


of 3.2%, a homebuyer with a $2,500 monthly mortgage budget could afford a home that is $51,250 more than in March of 2019 when rates were 4.4%. Put another way, a buyer who could accord a $457,000 home in March of last year could afford a $508,000 home today. "Potential homebuyers now have an extra incentive to buy a home despite all of the economic uncertainty from the coronavirus," said Redfin chief economist Daryl Fairweather. "And, many current homeowners now have the option to refinance their mortgages and gain some extra spending cash each month. Low www.HighRiseLife.com

interest rates won't help with direct impacts of the coronavirus on the economy like declines in tourism and service sector spending, but they will mitigate impacts to housing." The boost in purchasing power comes at a welcome time for homebuyers who have been facing major inventory crunches and intense bidding wars in many markets. In January, the housing supply fell 11% year over year, and there were fewer homes for sale than any time since January 2013. Despite there being fewer homes for sale in most markets, the share of homes for sale that were affordable on a $2,500 monthly payment nationally increased 1.9 percentage points from 68.6% between March 4 and March 10, 2019 to 70.5% between March 2 and 8, 2020. The markets where homebuyers are experiencing the biggest boost in the share of affordable inventory compared to a year ago were Dallas (+6.2 points), Portland, OR (+5.2 points), and Richmond, VA (+4.3 points). May 2020

"I just had a buyer who was at the top of his budget lock in a 2.99% mortgage rate and he is ecstatic at how much more flexibility his finances will have thanks to the interest rate drop," said Portland Redfin agent Meme Loggins. "Another one of my buyers was looking at condos just a few weeks ago because he didn't think he could afford a single-family home, but thanks to the low rates he can now. Homebuyers in every price range are excited, even those looking at homes priced well over $1 million. Unfortunately, we are still facing competition on every offer, which leads us to drop contingencies and offer above list price. With the inventory crunch, these low rates are definitely adding to the frenzy." Despite the drop-in mortgage rates expanding the range of homes that buyers can afford, the share of affordable inventory on a $2,500 payment fell 3.6 points in Phoenix, 3.4 points in Las Vegas and 1 point in Orlando from a year ago.



Discover Summer in the Alps and Explore the Charming French Country Side While staying safely at home and waiting for better days, we are daydreaming and experiencing forms of escapism: today we are travelling to France


Combloux, Alps Combining timeless elegance with a friendly spirit, the 28-room hotel offers stunning panaromic views on Mont Blanc and Aiguille du Midi, as well as a direct access to hiking trails. alpenvalley.com


Huez, Alps The premium resort (4 tridents) is set at an altitude of 1,860 meters and offers exceptional panaromic views of the surrounding peaks. The warm and cozy interiors were entirely dsigned by the MHNA studio. clubmed.fr



Courchevel, Alps This 4-star resort is an ideal destination for families and friends. Ecrin Blanc has a private access to the Aquamotion, the largest leisure and aquatic center in the French Alps. ecrin-blanc.com www.HighRiseLife.com


Megeve, Alps Set in a unique natural setting and its outdoor swimming pool, L'arboisie is a perfect place to relax and indulge. The hotel offers a myriad of summer activities for family and friends. arboisie-megeve.com


Meribel, Alps With a total capacity of 19 people, guests are guaranteed total privacy in this luxury yet authentic and eco-sustainable hotel nestled in a green heaven. A Calm and delightful retreat to reconnect with nature. refugedelatraye.com


Provence Designed by renowned interior design firm Humbert & Poyet, this wine-estate in the heart of Provience is a perfect combination of conviviality and elegance. A high-end setting for living memorable moments. refugedelatraye.com May 2020



Photo Courtesy of Four Seasons Hotels and Resorts

Be Among the First to Experience Sky-High Luxury Four Seasons Hotel San Francisco at Embarcadero Boasting the area’s best views of the Golden Gate Bridge, the Bay and the glittering city below, the new Four Seasons Hotel San Francisco at Embarcadero will be confirming arrivals later this year. Located on the top 11 floors of the 48-storey 345 California Center in the heart of the city's Financial District, the hotel will reopen this spring after extensive enhancements as a Four Seasons experience.


Four Seasons Hotel San Francisco at Embarcadero welcomes you into the heart of the city’s Financial District, one of the best views of the Golden Gate Bridge. "As Four Seasons continues to grow its diverse and dynamic California Collection, we are delighted to offer a new vantage point from which to enjoy one of America's favorite cities," says Vince


Parrotta, Four Seasons President, Hotel Operations - Americas West. "And further, it is my great pleasure to introduce Bob Megargle, General Manager of the newest luxury address in the city." Robert Megargle was most recently the Hotel Manager at the original Four Seasons Hotel San Francisco on Market Street and in 2016 was the first hotel professional to be named to San Francisco Business Times' "40 Under 40" in recognition of his leadership. Prior to his arrival in the city in 2014, his tenure includes positions in Maui, New York and his home city of Detroit. "This Hotel truly has a modern design perspective that's enriched by stunning views and brought to life by our amazing people," says Megargle. "With the city continuing to set an inspiring example for growth, we fit right into the heart of the action and look forward to strengthening our connection within the community." In preparing for the Hotel's debut as a Four Seasons this spring, interior design firm Marzipan was inspired by key moments in the region's history and symbols of the city itself. All 155 rooms and suites have been completely redesigned, with new natural wood floors, modern furnishings, a warm palette of textures with surprising splashes of color, deep soaking tubs and flexible floor plans that allow guests to truly make themselves at home. And, every room boasts stunning panoramic views. In addition, Four Seasons Hotel San Francisco at Embarcadero will offer a street-level restaurant and bar, 24/7 fitness center and business center. Located in the heart of the Financial District, the Hotel is also steps away from Union Square, the Embarcadero waterfront and Fisherman's Wharf. A 24-hour concierge team can assist with trip planning, whether enjoying a family vacation in the Bay Area, a romantic weekend getaway, or even a few hours of leisure during a business trip. To be among the first to experience the newest Four Seasons in California. For more information please visit, www.m.fourseasons.com/embarcadero.

May 2020



Photos Courtesy of Nikki Beach Global

Nikki Beach Montenegro Nikki Beach, the family owned and operated global luxury lifestyle and hospitality brand, announced today that they are opening a second location in Montenegro. Nikki Beach Montenegro is slated to open in early summer 2020, joining the neighboring Nikki Beach Resort & Spa Montenegro, which, as previously announced, will open in 2022/2023. Nikki Beach, which is the first and original luxury beach club concept with 13 locations around the world, has blossomed into a well-respected beach club brand and hotel and resort company. Nikki Beach Global Located in Budva and situated on the Bay of Tivat, Nikki Beach Montenegro is a 250-person capacity restaurant and beach club that will focus heavily on the brand's key elements. In proximity to Porto Montenegro, which is just a ten-minute boat ride away, the property will include a 45-room boutique resort, gym and luxury spa. The property will also showcase spectacular sea and mountain views facing the inside of the fjord with direct water access and two jetties. The location will cater to the yachting community as a top mega yacht destination.


Nikki Beach Montenegro will feature three dedicated pools, one that is more high energy and two additional relaxation pools for guests who are staying on property. A picturesque waterfall will connect two of the pools and a bridge will be constructed over one pool to cross over towards the seaside. In terms of hotel accommodations, there will be a great mix of large rooms and suites. "We're very excited to bring our global brand to a new country," says Lucia Penrod, CEO of Nikki Beach Global. "Montenegro's beautiful coastline and scenic mountain ranges will greatly appeal to our loyal brand followers as they travel the world every summer season." Nikki Beach Montenegro will showcase the brand's signature design aesthetic, featuring an inviting dĂŠcor of all white with wood accents. A palm-tree-lined platform with sunbeds, lounge chairs and cabanas will overlook the water and mountain range. The brand's six elements of music, dining, entertainment, fashion, film and art will be highlighted throughout the space. The location will present daytime and dinner service featuring the brand's globally inspired menu, which incorporates approachable cuisine that is healthful, beautifully presented and prepared with www.HighRiseLife.com

simplicity in mind. Guests will savor oversized seafood platters, tasty sushi boats, colorful salads and global favorites representing the brand's locations around the world. Nikki Beach will bring its sought-after musical culture to the venue with resident DJs and musicians, featuring chill house, happy house, deep house, afro house, Latin house and more. An in-house saxophonist, among other musicians, will create an atmosphere that lends itself to lasting memories. The second project in the area, Nikki Beach Resort & Spa Montenegro, is situated on a private peninsula in the bay of Budva and will be part of a luxury private villa development. The property, which is slated to open in 2022/2023, will house 150 rooms and suites, 20 ultra-luxury villas, three individual private beaches, a jetty, Nikki Spa, Tone Gym, and five restaurants including Key West, which is currently open. "Nikki Beach Montenegro, the restaurant and beach club, will bring an unprecedented level of entertainment, culinary delights and energy to Montenegro this spring," says Alexander Schneider, President of the Global Nikki Beach Hotels & Resorts division. "The adjacent Nikki Beach Resort & Spa Montenegro will combine the best of both worlds; a luxury boutique hotel offering the perfect backdrop to unwind and pamper yourself with the spirit of Nikki Beach." Most recently, in a joint venture with Nikki Beach Hotels & Resorts EMEA, the brand opened Nikki Beach Resort & Spa Santorini in August of 2019. Additionally, after the location's best season since opening, Nikki Beach Hotels & Resorts embarked on a long-term contract renewal with Nikki Beach Resort & Spa Porto Heli (also in Greece). As recently announced, the brand will also be further growing its portfolio with the addition of Nikki Beach Resort & Spa Sri Lanka, a project that is currently under construction.

This year, Nikki Beach is focused on expansion in the luxury lifestyle industry and the scheduled opening of new locations in the next five years. As the brand adds new properties and projects to the pipeline, we will no longer operate Nikki Beach Resort & Spa Bodrum. In 2019, Nikki Beach Global celebrated 20 years in business with milestone events at its beach clubs and resorts. The brand was founded by entrepreneur Jack Penrod and his wife Lucia in Miami Beach in 1998. Today, Nikki Beach Global has grown into an international, multifaceted luxury hospitality company with 13 beach clubs around the world, including Versilia, Saint Barth, Saint Tropez, Dubai, Monte Carlo, Marbella and Ibiza, and four hotels and resorts. Nikki Beach Global has offices in Miami, Marbella, Barcelona, Geneva and Dubai. For more information, please visit www.nikkibeach.com. May 2020



A Fun, Fruity

Refrigerated Treat Save time on family desserts with make-ahead recipes like these Kristoff Ice Box Cupcakes. By using kid-friendly treats that add nutrition to appealing flavor, you can solve busy evenings just by reaching into the fridge. This and other family-friendly recipes are part of Dole’s healthy-living alliance with Disney’s Frozen 2. For details, visit dole.com/Disney. #Dole #DoleRecipes

Kristoff Ice Box Cupcakes

Prep time: 20 minutes, plus chill time Serves: 12 3 ripe DOLE Bananas 1 container (8 ounces) fat-free whipped topping, thawed 7 low-fat honey graham crackers, coarsely crushed 1 pound Dole Strawberries, hulled and quartered Line 12-cup muffin tin with cupcake liners. In large bowl, mash bananas; fold in whipped topping. Fill muffin cups halfway with graham cracker pieces, banana mixture and strawberries; repeat layers with remaining ingredients. Refrigerate cupcakes 4 hours; serve in cupcake liners. Courtesy of Family Features May 2020




Key Keto Diet Challenges Solved!


Written by Merilee Kern, ‘The Luxe List’ Executive Editor



mbracing a new diet can be tricky at first. You’re changing the types of foods you’re eating, the amounts you’re allowed to have and often experiencing a new way of cooking. Then there’s deciding which type of diet regime you want to follow, which actually dictates most, if not all, of the decisions above. Amid a marketplace brimming with poundshedding solutions, one diet approach continues to reign supreme. This as registered dietitians have yet again anointed keto as “King” in the annual Pollock Communications and Today’s Dietitian “What’s Trending in Nutrition” survey. Even with keto maintaining its stronghold on the No. 1 spot as the most popular diet in America for 2020, many struggle with common challenges associated with the diet. To address the top three, including the best ways the solve them, below are insights from Rami and Vicky Abrams—authors of the ‘Keto Diet For Dummies’ and ‘Keto in Five’ cookbook series who also founded the Tasteaholics portal encompassing everything related to the keto diet:

Challenge No. 1: Tracking Net Carbs The Problem: It’s easy to think of keto as merely getting rid of all carbs, but that isn’t entirely accurate. Carbs can be divided into two types: total and net. Total carbs include every single gram that’s classified as a carbohydrate, and that’s easy to calculate as it’s stated clearly on most nutrition labels. Net carbs get a little more complicated: Typically, you would subtract any fiber and sugar alcohols from total carbs. Keto operates on net carbs for a simple reason: Your body doesn’t break fiber and sugar alcohols into glucose and pass them on to your bloodstream (like it does with regular carbs); they’re passed through the digestive system virtually intact, having little-to-no effect on blood glucose. Unfortunately, it isn’t as simple to count net carbs as it is total carbs. Nutrition label standards and rules differ depending on the country and their accuracy can vary. Dieting apps often neglect to subtract or display sugar alcohols making tracking difficult. Eating out is also problematic: Restaurants are getting much better at creating ketofriendly options and publishing more complete nutritional information, but more often than not, they’ll still only print the calories rather than breaking them down into their individual macronutrient parts. The Solution: Three things can make your life easier. First, maximize the amount of home cooking you do. Eating out, consuming processed foods (even if keto-friendly) and excessive snacking can make staying healthy and on-track much more difficult. Knowing what and exactly how much goes into your food will ensure accurate caloric intake. Second, use recipes that include macro information. There are dozens of excellent low-carb sites on the internet with thousands of recipes that fit this category.

May 2020

Third, get a dedicated keto tracking app. Calculating macros manually is an exercise in frustration, so program-specific apps like the Total Keto Diet can drastically simplify the process. This specialized kind of app allows you to track hundreds of thousands of foods, provides thousands of in-app keto recipes and can even generate customized keto meal plans. What’s key is that users can track net carbs accurately for virtually any food, providing a far easier means of differentiating between net and total carbs.

Challenge No. 2: Customizing Keto to Fit Your Body Type A: The Problem: Even a brief exposure to the dieting world reveals that there is no “one-size-fits-all” approach. Although keto is a relatively simple diet, there are numerous factors that affect what your goal food intake should be. You should factor in gender, weight, body fat percentage, daily activity level and fitness goals (e.g., weight loss, maintenance or muscle building). As you achieve your target weight goals, you’ll need to continue to adjust your dietary intake. The macros you need for weight loss at 190 pounds aren’t the same macros you’ll need to keep burning fat at 175 pounds. Each variation introduces dietary adjustments you have to take into consideration. The Solution: The first step is to release yourself from the pressure of perfection. Dieting, fitness and health are journeys, not destinations. Remind yourself that it’s normal to adjust your food intake based on where you are and what’s happening in your life. You don’t have to get it perfect the first try; in fact, there’s really no such thing as “perfect”—there’s only progress.


The next step is identifying your objectives: What do you want to achieve? I’m a huge fan of SMART goals: Specific, Measurable, Attainable, Relevant and Time-bound. This will drive everything you do, from the food you eat to the exercise program you choose. Many people fall into the trap of creating vague goals (“I want to lose weight”) or starting without any goals at all. This is a recipe for disappointment. Identifying how you want your body to change is foundational to customizing your diet. Finally, choose a consistent source. If you run the same data through three different keto macro calculators, you’ll end up with three different sets of macros; they’ll be close, but won’t be identical. Find a resource that will offer everything from recipes to diet instructions to articles on the science behind keto. Whatever resource you choose, emphasizing consistency will decrease the chances that you experience frustration.

Challenge No. 3: Designing a Program that is Sustainable and Enjoyable The Problem: One of the most common criticisms of the ketogenic diet is that it’s difficult. There’s legitimacy to this complaint: In a world obsessed with carbs, emphasizing fat first can feel like swimming upstream. Depriving yourself of sweets and eating different foods can create feelings of social isolation as you see everyone around you enjoying carb-laden treats. The Solution: The solution is deceptively simple: Make your diet enjoyable, which starts with a fundamental shift in perspective. Rather than focusing on what you can’t have, concentrate on exploring all the new options that are available to you. Keto is unique in that it doesn’t primarily rely on reducing calories to achieve weight loss; instead, you’re changing metabolic pathways to change how your body approaches nutrition as a whole. This

allows you to enjoy the full spectrum of tasty possibilities: from appetizers and entrees to seasonal dishes for special occasions. Also, endeavor to embrace the keto lifestyle with enthusiasm. Be proud of your diet. We love sharing our food with people who aren’t on the keto diet and encourage you to do the same. It’s rewarding to see someone who criticized the low-carb lifestyle go back to the dessert table for seconds after tasting one of the keto creations. You’ll be on your way to a better you, and with a little help, anyone can experience a better, healthier lifestyle. Rami recalls the considerable number of challenges he and his wife faced when embarking on their own keto diet journey, finding and then parsing through one website after another, amassing a piecemeal patchwork of resources. That frustration led them to launch the Tasteaholics.com platform—a one-stop-shop for everything related to the keto diet. Today, this centralized, feature-rich portal includes automated meal planning tips, thought leadership-rich blog posts, an array of useful products, educational books and cookbooks and more. “One of the reasons my partner, Vicky, and I created Tasteaholics was to provide a single platform where keto dieters can run macros, find hundreds of recipes and meal plans, and access the robust Total Keto Diet app used by over 2 million—all of which utilize the same databases, resources and calculations,” Rami said. “Vicky and I also recently published Keto Diet For Dummies because we wanted to write a no-nonsense guide to starting and sustaining a successful keto diet.” All told, the Abrams are single-handedly helping keto dieters worldwide—and those interested in possibly trying the diet approach—overcome challenges and easily garner the information they desire so that it can be applied to their life sooner and without annoyance. A tasty endeavor indeed.

About Merilee Kern, MBA As the Executive Editor and Producer of “The Luxe List,” Merilee Kern, MBA is an internationally regarded brand analyst, strategist and futurist. As prolific consumer trends, lifestyle and leisure industry voice of authority and tastemaker, Merilee keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. The best-of-the-best across all product, service and travel categories—as well as noteworthy marketplace change makers, movers and shakers—are spotlighted in her exclusive cross-media platform that reaches multi-millions each month through several syndication channels: print and online publications as well as broadcast TV and terrestrial radio. Connect with her at www.TheLuxeList.com Instagram: www.Instagram.com/LuxeListReviews Twitter: www.Twitter.com/LuxeListEditor Facebook: www.Facebook.com/TheLuxeList LinkedIN: www.LinkedIn.com/in/MerileeKern.




Noble Panacea Announces Emmy Award-winner Jodie Comer as Global Brand Ambassador Luxury innovative skincare brand, Noble Panacea, proudly welcomes Jodie Comer as Global Brand Ambassador. Best known for her Emmy Award-winning role as Villanelle in the hit series Killing Eve, Comer is the embodiment of the Noble Panacea spirit – authentic, confident, compassionate and driven. Together, Noble Panacea & Comer will be working to encompass the brand's mission to Think Beautifully – act responsibly, inspire change and elevate the movement to empower women globally. Noble Panacea was founded on the decades of research of Sir Fraser Stoddart, the 2016 Nobel Prize Winner for Chemistry. Sir Fraser discovered his now patented Organic Molecular Vessel (OMV)™ Technology, which allows for the superior protection, penetration, and programmed time-release of potent active ingredients which form the cornerstone of the brand. Committed to her acting craft, Comer is a rising star on stage and screen. Since 2018, Comer has starred as assassin, Villanelle, in the globally-acclaimed series Killing Eve – a role that earned her an Emmy Award in the category of "Best Lead Actress in a Drama Series." Looking to the years ahead, Comer is set to star in a multitude of film projects, and will be collaborating alongside Noble Panacea to support the brand's continued global commitments to promote sustainability and women's empowerment through its innovative product launches and philanthropic partnership with Girl Up, a non-profit founded by the United Nations Foundation to position girls to be leaders in the movement for gender equality. "I'm so excited about this collaboration with Noble Panacea and this is the very start of the journey. The brand is so forward thinking and it's amazing to think where they could lead. Beauty is more than aesthetics. There is so much science and research that has gone into the making of Noble Panacea products. The brand is authentic and innovative, and I think it will inspire a lot of people to think differently about what they're buying into and consuming. Ultimately, I believe in the integrity of the brand. In return the team believes in me which is deeply encouraging and exemplifies what Noble Panacea stands for," explains Jodie Comer. As Céline Talabaza, CEO of Noble Panacea adds, "During this time we all need a source of inspiration, an example of compassion and she is that. Jodie is the dynamic, contemporary muse perfectly

May 2020

matched to our disruptive movement in beauty. She has dedicated herself to her craft in the same way our founder, Sir Fraser Stoddart, has to his, with tremendous success and even more promise for the future. Jodie embodies the versatility of authentic beauty, a beauty that extends far beyond the visible. Her humility, her passion, and her grace are the essence of the Noble Panacea woman." Noble Panacea believes in the power of science and holds social responsibility to support young women's education and development in the field of science in high regard. Talabaza adds, "We believe science is the solution to many challenges we are currently facing, and it is essential to support young women's education in that sense." For more information, please visit www.noblepanacea.com.



LAS VEGAS-BASED CHARITABLE VARIETY SHOW Las Vegas-based charitable variety show, Mondays Dark, in partnership with The Actors Fund, raised over $122,000 for Las Vegas entertainers through a virtual, star-studded telethon held on Monday night. World-renowned entertainers including Shania Twain, Wayne Newton, Joey Fatone, Olivia Newton-John and more performed live, streaming on Mondays Dark’s website and encouraging viewers around the world to donate to the fund supporting Las Vegas entertainers. Those in the Las Vegas performing arts and entertainment community may visit www.actorsfund.org/GetHelp to apply for emergency financial assistance grants directly connected to Actors Fund.

Las Vegas, NV. April 29th, 2020 Photos by Denise Truscello




Los Angeles

Long Beach

Las Vegas


May 2020

ALLURE LAS VEGAS 200 W Sahara Ave, Las Vegas, NV 89102

PALMS PLACE 4381 W Flamingo Rd, Las Vegas, NV 89103

SKY LAS VEGAS 2700 Las Vegas Blvd S, Las Vegas, NV 89109

TURNBERRY TOWERS 222 Karen Ave, Las Vegas, NV 89109

WALDORF ASTORIA LAS VEGAS 3750 Las Vegas Blvd S, Las Vegas, NV 89158

PANORAMA TOWERS 4525 Dean Martin Dr, Las Vegas, NV 89103

SOHO LOFTS 900 S Las Vegas Blvd, Las Vegas, NV 89101

VDARA 2600 W Harmon Ave, Las Vegas, NV 89158

METROPOLIS 360 E Desert Inn Rd, Las Vegas, NV 89109

PARK HOUSE 8925 W Flamingo Rd, Las Vegas, NV 89147

THE OGDEN 150 N Las Vegas Blvd, Las Vegas, NV 89101

VEER TOWERS 3722 S Las Vegas Blvd, Las Vegas, NV 89103

MGM SIGNATURE 145 E Harmon Ave, Las Vegas, NV 89109

PARK TOWERS 1 Hughes Center Dr, Las Vegas, NV 89169

ONE LAS VEGAS 8255 S Las Vegas Blvd, Las Vegas, NV 89123

TRUMP LAS VEGAS 2000 Fashion Show Dr, Las Vegas, NV 89109

NEWPORT LOFTS 200 Hoover Ave, Las Vegas, NV 89101

PLATINUM 211 E Flamingo Rd, Las Vegas, NV 89169

JUHL LAS VEGAS 353 E Bonneville Ave, Las Vegas, NV 89101

LOFT 5 2715 W Pebble Rd, Las Vegas, NV 89123

ONE QUEENSRIDGE PLACE 9103 Alta Dr, Las Vegas, NV 89145

REGENCY TOWERS 3111 Bel Air Dr, Las Vegas, NV 89109

TURNBERRY PLACE 2747 Paradise Rd, Las Vegas, NV 89109

AQUA 388 East Ocean Boulevard, Long Beach, CA 90802

WEST OCEAN TOWERS 411 West Seaside Way, Long Beach, CA 90802

QUEENS SURF 1750 Ocean Boulevard, Long Beach, CA 90802

ST REGIS 1030 East Ocean Boulevard, Long Beach, CA 90802

COOPER ARMS 455 Ocean Boulevard, Long Beach, CA 90802

LAFAYETTE BUILDING 140 Linden Avenue, Long Beach, CA 90802

THE ROYAL PALMS 100 Atlantic Avenue, Long Beach, CA 90802

THE VERSAILLES 2601 East Ocean Boulevard, Long Beach, CA 90803

HARBOR PLACE TOWER 525 East Seaside Way, Long Beach, CA 90802

OCEAN CLUB 1310 East Ocean Boulevard, Long Beach, CA 90802

THE ROYAL PALMS 100 Atlantic Avenue, Long Beach, CA 90802

GALAXY TOWER 2999 East Ocean Boulevard, Long Beach, CA 90803

1100 WILSHIRE 1100 Wilshire Boulevard, Los Angeles, CA 90017

METROPOLIS CONDOS 899 Francisco Street, Los Angeles, CA 90017

THE CENTURY 1 Century Drive, Los Angeles, CA 90067

THE CALIFORNIAN 10800 Wilshire Boulevard, Los Angeles, CA 90024

PERLA ON BROADWAY 359 S Broadway, Los Angeles, CA 90013

RITZ-CARLTON 900 West Olympic Boulevard, Los Angeles, CA 90015

THE MERCURY 3810 Wilshire Boulevard, Los Angeles, CA 90005

WILSHIRE REGENT 10501 Wilshire Boulevard, Los Angeles, CA 90024

EASTERN COLUMBIA LOFTS 849 Broadway, Los Angeles, CA 90014

SIERRA TOWERS 9255 Doheny Road, Los Angeles, CA 90069

THE REMINGTON 10727 Wilshire Boulevard, Los Angeles, CA 90024

EVO CONDOS 1155 South Grand Avenue, Los Angeles, CA 90015

SKYLOFTS 801 South Grand Avenue, Los Angeles, CA 90017

THE WILSHIRE COMSTOCK THE LINE LOFTS 865 Comstock Avenue, 1737 N Las Palmas Ave, Los Angeles, CA 90024 Los Angeles, CA 90028

LOS FELIZ TOWERS 4411 Los Feliz Boulevard, Los Feliz, CA 90027

TEN50 CONDOS 1050 South Grand Avenue, Los Angeles, CA 90015

W HOLLYWOOD 6250 Hollywood Boulevard, Los Angeles, CA 90028

WALDORF ASTORIA BEVERLY HILLS 9850 Wilshire Blvd, Beverly Hills, CA 90210

CROWN TOWERS 10701 Wilshire Boulevard, Los Angeles, CA 90024



San Jose

San Francisco

San Diego



ACQUA VISTA CONDOS 425 West Beech Street, San Diego, CA 92101

THE GRANDE 1199 Pacific Highway, San Diego, CA 92101

THE MARK 800 The Mark Lane, San Diego, CA 92101

RENAISSANCE 645 Front Street, San Diego, CA 92101


1325 Pacific Highway, San Diego, CA 92101

HARBOR CLUB 100-200 Harbor Drive, San Diego, CA 92101

MERIDIAN 700 Front Street, San Diego, CA 92101

TREO 1240 India Street, San Diego, CA 92101

CITYFRONT TERRACE 500 West Harbor Drive, San Diego, CA 92101

HORIZONS 555 Front Street, San Diego, CA 92101

THE METROPOLITAN 165 Sixth Avenue, San Diego, CA 92101

SMART CORNER 1080 Park Boulevard, San Diego, CA 92101

DISCOVERY AT CORTEZ HILL ICON 850 Beech Street, 321 Tenth Avenue, San Diego, CA 92101 San Diego, CA 92101

CORTEZ BLU 801 Ash, San Diego, CA 92101

ALTA CONDOS 575 Sixth Avenue, San Diego, CA 92101

ELECTRA 700 W E Street, San Diego, CA 92101

LA VITA 300 West Beech Street, San Diego, CA 92101

PINNACLE TOWER 550 Front Street, San Diego, CA 92101

ARIA CONDOS 1441 9th Avenue, San Diego, CA 92101

829 FOLSOM 829 Folsom Street, San Francisco, CA 94107

ARTERRA CONDOS 300 Berry Street, San Francisco, CA 94158

ONE MISSION BAY Channel St. & 3rd St. San Francisco, CA 94158

THE BRANNAN 219-239 Branna Street, San Francisco, CA 94107

170 OFF THIRD 170 King Street, San Francisco, CA 94107

181 FREMONT 181 Fremont Street, San Francisco, CA 94105

ONE RINCON HILL 425 1st Street, San Francisco, CA 94105

THE HAMILTON 631 Ofarrell Street, San Francisco, CA 94109

333 BUSH STREET CONDOS 300 Bush Street, San Francisco, CA 94104

CATHEDRAL HILL TOWER 1200 Gough Street, San Francisco, CA 94109

ONE HAWTHORNE 1 Hawthorne Street, San Francisco, CA 94105

THE HARRISON 401 Harrison Street, San Francisco, CA 94105


750 2nd Street, San Francisco, CA 94107

BRIDGEVIEW 400 Beale Street, San Francisco, CA 94105

ROCKWELL CONDOS 1688 Pine Street, San Francisco, CA 94109


69 CLEMENTINA 69 Clementina Street, San Francisco, CA 94105

ONE HAWTHORNE 1 Hawthorne Street, San Francisco, CA 94105

SOMA GRAND CONDOS 1160 Mision Street, San Francisco, CA 94103

THE SUMMIT 999 Green Street, San Francisco, CA 94133

888 SEVENTH STREET 888 Seventh Street, San Francisco, CA 94107

MONTGOMERY WASHINGTON TOWER 611 Washington Street, San Francisco, CA 94111

ST. REGIS RESIDENCIES 188 Minna Street, San Francisco, CA 94105

THE WATERMARK 501 Beale Street, San Francisco, CA 94107

ARDEN CONDOS 738 Long Bridge Street, San Francisco, CA 94158

72 TOWNSEND 72 Townsend Street, San Francisco, CA 94107

FOUR SEASONS RESIDENCES 765 Market Street, San Francisco, CA 94105

GRAMERCY TOWERS 1177 California Street, San Francisco, CA 94108

THE 88 CONDOS 88 East San Fernando Street, San Jose, CA 95113

MONTEBELLO CONDOS 20488 Stevens Creek, Cupertino, CA 95014

CITY HEIGHTS 175 W Saint James St, San Jose, CA 95110

PLANT 51 88 Bush St. San Jose, CA 95126


ONYX CONDOS 912 Campisi Way, Campbell, CA 95008

RYLAND MEWS 400 North 1st Street, San Jose, CA 95112

PARK TOWNSEND 46 West Julian Street, San Jose, CA 95110

38 North Almaden Boulevard, San Jose, CA 95110

88 King Street, San Francisco, CA 94107