

SVO.ai: a ViSiON BOrN iN MalaySia
POwEriNg MalaySia’S
NExt iNduStrial lEaP
Beyond Payments: Neurogine is powering SMEs for success and growth

Owen Chen Chief Executive Officer Neurogine Sdn Bhd





SVO.ai: a ViSiON BOrN iN MalaySia
POwEriNg MalaySia’S
NExt iNduStrial lEaP

Owen Chen Chief Executive Officer Neurogine Sdn Bhd



For Neurogine Sdn Bhd Chief Executive Officer Owen Chen Chee Onn, starting his own fintech was about helping people, and never just about technology.
“My journey into fintech began with a simple but urgent question,” he recalls. “How do we make financial services more inclusive and practical for everyday people and businesses?”
With a background in engineering, Chen saw firsthand the way SMEs struggled with outdated financial systems that were often costly, inefficient and fragmented.
Determined to bridge this gap, he founded Neurogine in 2014 with a mission to create solutions that were innovative, meaningful and accessible — even to the smallest traders.
“Digitalisation is no longer optional; it’s survival. Start small—maybe just
by accepting cashless payments—but start today,” Chen emphasises.
That vision has since propelled Neurogine to international recognition, including being listed in KPMG-HSBC Asia Pacific Emerging Giants 2022 Regional Report.
Its latest innovation, Neurogine n2Tap, is rewriting the way SMEs transact, manage, and grow.
Digitalisation for SMEs is a necessity. Neurogine Sdn Bhd is equipping Malaysian SMEs with practical and secure tools like Neurogine n2Tap, Neurogine nToken and more to compete and grow beyond our borders.
CEO Owen Chen Chee Onn shares his insight to help everyday entrepreneurs.
At the core of Neurogine’s philosophy is what Chen calls intelligent engineering— the fusion of discipline and creativity.
“It means setting a high bar of excellence while giving our teams the freedom to innovate,” he explains. Every idea is tested against three simple
questions: Does this help a real merchant? Can it scale globally? Can it appeal beyond Malaysia’s borders?
This principle has shaped Neurogine’s ambition: positioning Malaysia as a net exporter of technology instead of a net importer of technology.
“Our role is to prove that technology
“We
designed Neurogine n2Tap with the warung owner, pasar malam trader, food truck operator and neighbourhood store in mind.”
– Owen Chen Chee Onn


built here can stand alongside the best in the world, while empowering SMEs to expand regionally with ease,” Chen says.
That mission also aligns with the government’s Budget 2026, which emphasises digitalisation as a driver of MSME growth and economic resilience.
SMEs make up 97% of Malaysia’s business landscape, yet many remain underserved by digital tools.
For Neurogine, the challenge is to lower barriers so even the smallest players—hawkers, market traders, rural shops—can access fintech once reserved for large corporations.
Neurogine’s products—tested, built, and deployed in Malaysia—are designed to lower barriers, secure transactions, and help SMEs grow faster with less friction.
From warung owners and pasar malam traders to mid-sized manufacturers, Neurogine builds tools that are practical, affordable, and quick to deploy.
Neurogine n2Tap, for instance, transforms any Android smartphone into a payment terminal without extra hardware.
In collaboration with Joacelm Sdn Bhd, the company is offering the locally made J1 Smart Multipurpose Terminal, an Android smartphone, pre-configured and bundled with Neurogine n2Tap.
“It’s a Made-in-Malaysia solution built with everyday entrepreneurs in mind,” Chen notes.
For SMEs, customer trust is everything. That’s why Neurogine n2Tap carries two PCI Mobile Payment on COTS (MPoC) certifications—the highest global benchmark for mobile payment security.
“In simple terms, it means peace of mind,” says Chen. “Customer data is safe, transactions are reliable, and SMEs can compete with larger businesses without compromise. Trust is everything in commerce — and these two global
certification boosts confidence so that customers can pay without hesitation.”
But Neurogine’s ambitions stretch beyond payments. Its partnership with Shanghai Sunmi Technology Co. Ltd. integrates Neurogine n2Tap into advanced POS devices, giving SMEs flexibility to grow operations. Its AI-powered self-diagnostic tool, Neurogine nDiagnostic, reduces support costs by resolving more than 80% of firstlevel issues remotely, minimising downtime.
Together with Neurogine nToken (for secure transactions and compliance) and Neurogine nMerchant (for insights,

currencies—including central bank digital currencies (CBDCs)—and integrating directly with accounting and ERP systems, a Malaysian business can expand into Singapore or Indonesia simply by activating new features.
Neurogine’s collaboration with global fintech giant BPC AG further strengthens its cross-border reach.
BPC’s track record in financial inclusion, particularly in emerging markets, aligns with Neurogine’s goal of making secure, cashless transactions accessible for businesses of all sizes.
Looking ahead, Chen believes embedded
At a corner warung in Segamat, Aisya, a 50-something nasi lemak seller, prepares packets for the morning rush.
Like many small traders, she once relied only on cash—but not anymore. Her regulars now tap their phones to pay: no bulky machine, no fuss.
For her, cashless transactions mean faster queues and fewer worries about loose change.
Now imagine she runs low on eggs. Instead of rushing to the wholesaler
supply chain integration, and e-commerce connectivity), Neurogine offers what Chen calls “a 360° ecosystem”.
““Think of it this way—Neurogine n2Tap handles payments, Neurogine nToken secures transactions and Neurogine nMerchant links SMEs to bigger opportunities. All of it works seamlessly as one,” he says.
Crossing borders
Expanding regionally is often daunting for SMEs, with each market having different currencies, QR codes, and merchant discount rates (MDRs).
Neurogine’s solutions simplify this complexity. By supporting multiple
and tying up cash, her payment app offers an instant microloan—approved in seconds—because it knows her sales history.
At the same time, predictive analytics prompt her to restock chillies before they run out, based on customer patterns.
This everyday glimpse is the future Neurogine is building: fintech tools so deeply embedded in daily business that they feel less like technology and more like common sense.
finance and AI-driven insights will reshape SMEs in the next five years. Imagine microloans embedded into POS systems or predictive analytics helping traders restock before shelves run empty.
“At Neurogine, we’re already preparing for that future. We want SMEs to adopt innovations seamlessly, without disruption,” he says.
For those still hesitant, Chen offers a final piece of advice: “Don’t wait. Digitalisation is no longer an option; it’s survival. Start small—but start today.”
“The sooner you do, the faster you’ll see the benefits in efficiency, trust, and growth. Waiting only leaves space for competitors to get ahead.”











Affordable & Accessible

– Multiple currencies, CBDCs, and ERP integration make cross-border trade simple. 1 4 2 5 3
– Just an Android smartphone. No extra hardware needed; RM120*/ subscription per year. Optional NFC – front display sensor
J1 Smart Multipurpose Terminal at RM850 per unit.
* Before 8% SST
Secure & Trusted
– Backed by two PCI MPoC certifications for world-class mobile payment security.
Business Tools Built-In
– Manage inventory, loyalty programmes, and integrate with POS/accounting systems.
Real-Time AI Support
– Neurogine nDiagnostic resolves 80% of first-level issues, reducing downtime.
Regional Growth Ready

Fresh from receiving international honours at the BrandLaureate SMEs BestBrands Awards, Toastmasters International President 2024-2025 Radhi Spear shares how strong communication builds better leaders, stronger teams and resilient businesses — especially for SMEs navigating change.
When Radhi Spear, Distinguished Toastmaster (DTM), took the stage at The Majestic Hotel Kuala Lumpur to accept Toastmasters International’s latest accolades at The BrandLaureate SMEs BestBrands Awards on May 28, she wasn’t just representing a century-old organisation — she was amplifying a powerful message: communication is the backbone of leadership.
During the event, Toastmasters International was recognised with three awards, including the Premier Award for Leadership in Public Speaking and Leadership Development and a Book of World Records title as The World’s Longest-Running Global Movement for Public Speaking and Leadership Development.
Spear herself was named International Brand Personality for her role in championing global leadership communication.
But while the accolades are grand, Spear’s advice to SME leaders is refreshingly grounded. “Leadership is not about titles—it’s about influence, listening, and developing others,” says Spear.
“In small businesses, leaders wear many hats. Their greatest responsibility is to build a culture of trust, communication, and growth.”
Communication as Culture Spear, who leads Toastmasters International’s 100-year-old global network of over 15,000 clubs in 150 countries, believes communication is more than just a skill—it’s a leadership mindset. For small business owners, it’s the lever that lifts teams and builds lasting customer trust.
“Clear, open dialogue improves efficiency and reduces misunderstandings. When employees know the goals and feel heard, they’re more invested. Customers, too, value sincerity and consistency,” she says.
Spear adds that listening is one of the most overlooked leadership tools. “Too often, leaders focus on talking instead of listening. But real communication is a two-

International President 2024-2025 Radhi Spear was honoured with a trio of prestigious awards at The BrandLaureate SMEs BestBrands Awards 2025
way street. Listening leads to empathy, and empathy builds loyalty.”
Through Toastmasters, business owners learn to present with confidence, give constructive feedback, and adapt communication styles across different audiences.
These are not just soft skills—they are strategies that fuel team cohesion, brand clarity and stakeholder engagement.
Spear recalls a member who joined Toastmasters to overcome stage fright.
“Eventually, he gained the courage to pitch his business idea, quit his job, and launch his own venture. Storytelling became central to his brand, and today his business is thriving.”
She encourages SMEs tackling challenges like digitalisation, branding or sustainability
to focus on messaging that connects emotionally and intellectually.
“People won’t follow your strategy unless they understand the ‘why’. Communicating that vision clearly helps SMEs stay agile through transitions.”
l ocal Wisdom, Global Practice
With Toastmasters clubs around the world, Spear has observed that the best leaders - regardless of geography - share three qualities: vision, adaptability, and trustworthiness. “These aren’t cultural traits, they’re human traits,” she says.
For Malaysian and Southeast Asian SME leaders, Spear sees great potential in combining local wisdom with global communication tools.
“Use storytelling. Embrace structured presentations. Be culturally aware. Toastmasters provides a safe space to practise all of these while learning from a global network.”
As Toastmasters marks its centennial year, Spear’s vision is to empower more people to “find their voice and purpose.”
Her message to SME entrepreneurs is simple: “You don’t have to walk the leadership path alone. Invest in your communication skills early. They will be your most powerful tool—in your team, your branding, your resilience.”
For more information or to find a Toastmasters club near you, visit toastmasters.org.
Clear, Open Dialogue: Fosters efficiency, builds trust, and minimises misunderstandings.
Listening as a Leadership Tool: Actively understanding needs strengthens team morale and customer loyalty.
Building Confidence & Presence: Enhances persuasive pitches, negotiations, and compelling storytelling.
Delivering Constructive Feedback: Encourages growth and creates positive work environments.
Creating a Strong Company Culture: Shapes a space where people feel valued and heard.
Adapting Communication Styles: Tailoring messages ensures effective delivery to any audience.
From humble beginnings, Malaysians Andrew Lim and Justin Teow built SVO.ai into one of Southeast Asia’s most ambitious AI-commerce platforms. Their mission: to democratise digital entrepreneurship for anyone, anywhere.
When Andrew Lim and Justin Teow co-founded SVO.ai, they were two young Malaysians armed with conviction rather than capital.
What they shared was a belief that the digital economy would not only change how people worked, but also how they could create, earn and live.
Their big idea was deceptively simple: digital entrepreneurs often juggle too many tools—content creation, marketing, customer engagement, analytics—all on separate platforms.
Why not consolidate them into one ecosystem that automates the grunt work and frees entrepreneurs to focus on results?
That vision became SVO.ai, a multi-AI commerce platform that brings together everything from scriptwriting and video generation to CRM and sales conversion analytics.
“Malaysia can be more than a consumer of tech—we can be a hub for innovation.”
– Justin Teow
It’s not just a tool—it’s a partner for entrepreneurs who want to scale confidently on the world stage.
“Out there, you might need five to eight separate AI tools to run a business,” says Teow. “That’s overwhelming. With SVO. ai, everything is in one place. We’re not a concept—we’re live.”
While Teow, trained in mechanical engineering, dropped out of NUS to chase the uncertainty of online business, Lim, a Universiti Putra Malaysia graduate, always knew entrepreneurship was his calling.
Together, they bootstrapped a small e-commerce venture that slowly evolved into what would become one of the region’s most ambitious AI-commerce platforms.
What began as a bold experiment soon turned into a powerful engine that reshaped how businesses scale and connect with customers.
By blending data-driven insights with real-world entrepreneur needs, SVO.ai proved it could convert better, faster—and most importantly—more fairly.
“Technology in the hands of inspired people is unstoppable,” Lim reflects. “Our role is to make sure those tools are available to everyone, not just the privileged few.”
l evelling the Playing Field
At its core, SVO.ai is about lowering barriers to entry. Its prompt-guided tools mean even
those without technical backgrounds can produce professional-quality content and run effective campaigns.
“Gen Z do not dream of jobs; they dream of building,” Teow points out. “We’re enabling that future—where anyone, from any background, can become a digital entrepreneur.”
“Technology in the hands of inspired people is unstoppable.”
– Andrew Lim


Beyond tools, SVO has built a multifacility SVO Academy to train, coach and inspire budding entrepreneurs through structured learning, mentorship and community engagement.
The goal is to build not just digital businesses, but a digital movement where ideas, resources and opportunities can be shared.
The Malaysia Advantage
Though global in ambition, SVO.ai’s founders believe Malaysia is uniquely positioned to lead the AI-commerce wave.
For one, the country’s multilingual society makes it a natural bridge between East and West. Malaysians are comfortable in English, Mandarin and Tamil, while also connected to massive markets like Indonesia, China and India.
Infrastructure is catching up fast. With NVIDIA’s USD2 billion partnership with YTL and the rapid growth of data centres, Malaysia is emerging as a regional tech hub.
“Malaysia has the talent, the culture and the connectivity to be more than just a consumer of global tech,” Teow notes. “We can be a producer, a hub for innovation.”
building a Movement
For Lim and Teow, entrepreneurship is no longer about individual success—it’s about building a movement.


That conviction was behind the SVOLUTION Digital Summit (SDS) held in Bali, Indonesia last September, which gathered over 3,520 entrepreneurs from around the world.
Hailed as the world’s largest AIcommerce revolution event, the three-day summit featured more than 50 world-class speakers, chosen not for theories but for practical, results-driven insights.
Among the headline names were $100M marketing mentor Dan Henry, online business strategist Peng Joon, VSL expert Peter Kell, generative AI specialist Rory Flynn, and Indonesian creator Samuel Christ.
Industry giants including Meta, Google and YouTube also took the stage. Senior leaders such as Aldo Rambie of Meta
revealed fresh blueprints for navigating the fast-changing AI-commerce era.
Though the summit has its own story, its essence lies in SVO.ai’s vision: a community where digital entrepreneurs are not only inspired but also equipped with the tools, training and networks they need to thrive.
l ooking Ahead
SVO.ai’s journey is only beginning. The founders see themselves as architects of a fairer digital economy—one where location, background or privilege no longer limit entrepreneurial potential.
“We’re aligning people to a movement of digital entrepreneurship,” Lim says. “This is not about us. It’s about shaping the digital economy for years to come.”
Funding Societies Malaysia has entered into a strategic partnership with the Centre for Entrepreneur Development and Research (CEDAR), the training and capacity-building arm of SME Bank Malaysia Berhad, to unlock up to RM50 million in financing for Malaysian small and medium enterprises (SMEs).
The collaboration, formalised through a recent Participation Agreement signing, aims to address the nation’s SME financing gap—estimated at RM290 billion in 2022— by offering accessible, digital financing solutions tailored to local business needs.
Eligible SMEs under CEDAR’s business community will benefit from customised financing options including Shariahcompliant payables, receivables, and term financing.
The offerings will be delivered via
The Toastmasters International District 51 Annual Conference, held from April 25 to 27 at Cititel Penang, brought together leaders, professionals and business advocates in a three-day celebration of communication excellence and leadership growth.
A key highlight was the keynote address by Penang Chief Minister Chow Kon Yeow, who emphasised that public speaking goes beyond eloquence—it is about trust, sincerity and the ability to take action.
He encouraged young people to develop their influence through communication, aligning with Penang’s 2030 vision to empower communities.
“Audiences may forget your exact words, but they will remember your confidence, tone and sincerity,” Chow
digital platforms using alternative credit assessment methodologies, with a focus on vendors supporting government-linked companies (GLCs), government agencies, and multinational corporations.
“We are honoured to partner with CEDAR, a long-standing advocate of SME development,” said Chai Kien Poon, Country Head of Funding Societies Malaysia.
“This agreement reflects our shared commitment to improving financial access for local businesses. By integrating with CEDAR’s digital platforms and leveraging nationwide outreach, we aim to deliver inclusive, fast, and tailored financing to SMEs.”
Amirul Imran Ahmat, CEO of CEDAR, added, “As the training and capacitybuilding arm of SME Bank, CEDAR has supported over 83,000 entrepreneurs. This
partnership enhances our ability to provide beyond-financing support, combining access to capital with digital tools like ScoreXcess—our financing portal for micro and small businesses.”
The signing ceremony was officiated by Kah Meng Wong, Group COO of Funding Societies, and Hairil Izwar Abd Rahman, Group Chief Digital & Technology Officer of SME Bank.
The initiative will also see both organisations co-organising roadshows through SME Bank’s 19 enterprise centres across Malaysia to boost financial literacy and digital adoption among SMEs.
Eligible companies must meet the following criteria:
• Be a sole proprietorship, partnership, LLP, Sdn Bhd (non-listed), or public/ unlisted company
• Have at least 30% Malaysian ownership
• Record a minimum RM1 million in annual revenue
• Operate for at least one year
The financing solutions will be accessible via CEDAR’s digital platforms, including ELSA, ScoreXcess, and ODELA. For more information, visit www.cedar.my or contact CEDAR at 03-26037700.

said, urging Toastmasters members to become “mini ambassadors” of Penang by promoting respectful and clear communication.
The event welcomed esteemed guests including Toastmasters International President-elect 2024–2025 Aletta Rochat, District 51 Director Carmen Loo, and
Organising Chair Loh E-Jiat, underscoring the conference’s stature as a platform for leadership and personal development.
The event also strengthened collaboration with the SME sector. Among the business delegates were SME Malaysia National Council Member Mak Kum Shi, SME Seberang Perai President Dr Francis Wong, and Hong Kong-Malaysia Business Association President Dato’ Dixon Chew, whose presence affirmed shared goals around talent development and communication capacity-building within SMEs.
Mak was also installed as Division J Director 2025–2026, with the ceremony officiated by President-elect Rochat. Representing Division J, Mas Mahathir and Tan Lay Theng emerged victorious in the District 51 International Speech Contest and Evaluation Contest respectively.




More than 200 SME leaders gathered for the Hybrid Seminar Navigating the SST Expansion — What SMEs Must Know, with over 100 participants attending onsite at Menara AFFIN @ TRX and another 100 joining online.
Organised by the SME Association of Malaysia with strong support from strategic partners Affin Bank and JLL Malaysia, the seminar delivered timely insights to help businesses prepare for the recent expansion of the Sales and Service Tax (SST).
Distinguished speakers included Dr Chin Chee Seong, National President of the SME Association of Malaysia; Puan Aslina binti Abu Kassim, Senior
Assistant Director of Customs II, RMCD; S. Saravanan Kumar, Partner, RDS Partnership; Desmond Anil, Organising Chairman, SME Association of Malaysia; Jamie Tan, Managing Director of JLL Malaysia; and Roger Ng Zhen Hou, Head of Cash Sales & Services, Group Corporate Banking, Affin Bank Berhad.
Key takeaways from the session included decoding the latest SST changes before they impact SMEs, identifying compliance gaps to avoid costly audit mistakes, and gaining direct answers from Customs and tax specialists.
The seminar highlighted the Association’s commitment to equipping SMEs with practical knowledge and access to experts, ensuring members are better prepared to adapt to regulatory changes.

On July 23, SME Malaysia hosted the SME GO DIGITAL Workshop at WORQ Bandar Utama, Petaling Jaya — a dynamic half-day session designed to help business owners work smarter with affordable digital tools.
With nine expert speakers from diverse industries, the workshop delivered real-world strategies for reducing manual work, streamlining operations, and boosting productivity.
Attendees received practical resources including ready-to-use templates and case studies of SMEs
that successfully embraced digital transformation.
The workshop was designed to go beyond theory, letting participants leave with actionable tips, useful tools, and new connections with like-minded business owners.
Among the featured speakers were National President Dr. Chin Chee Seong, Giden Lim of BloomThis, and Jeffri Shahul Hamid of Enginemailer and Teneo.
Each shared invaluable insights on building scalable systems and adopting tech solutions that are both accessible and effective.


Dr Chin Chee Seong, National President of SME Association of Malaysia, was invited to speak at a prestigious international forum held at the Baiyun Convention Centre in Guangzhou, China.
The event brought together prominent leaders from across Asia to discuss regional economic cooperation, innovation, and the pivotal role of SMEs in driving sustainable, cross-border growth.
Chin’s participation underscored Malaysia’s commitment to fostering global partnerships and strengthening the voice of SMEs in the regional economic landscape.
His presence also reflected SME Malaysia’s ongoing efforts to position its members at the forefront of international collaboration and leadership.
Datuk Ada Poon, Vice President of the SME Association of Malaysia, represented National President Dr Chin Chee Seong at the official launching ceremony of the Taiwan Expo 2025 in Malaysia on June 10.
Held in Kuala Lumpur, the ceremony marked the lead-up to the main exhibition from June 23–25 at the Kuala Lumpur Convention Centre, where more than 200


leading Taiwanese enterprises scheduled to showcase innovations across five key themes: Green & Sustainability, AI & Industry 4.0, Health & Wellness, Culture & Tourism, and Smart Lifestyle.
Distinguished guests including H.E. Phoebe Yeh (Representative, TECO), Keven Cheng (Deputy Executive Director, TAITRA), and Mazlan Harun (Director, MATRADE). Poon delivered remarks highlighting the strength of Taiwan–Malaysia economic relations.

Bilateral trade between the two nations reached a record USD 39 billion in 2024—a 38.5% increase—while Taiwanese investment in Malaysia totalled USD 15.6 billion, underscoring strong and growing industrial ties.
Supported by 26 Malaysian associations and organisations, Taiwan Expo 2025 was expected to further advance collaboration and business opportunities between both countries.
The SME Association of Malaysia recently welcomed a courtesy visit from a delegation representing Laoling City, Province in China, led by Mr Sun Baohua, Standing Committee Member of the CPC Laoling Municipal Committee and Minister of the Laoling United Front Work Department.
National President Dr Chin Chee Seong, together with members of the Association’s committee, were on hand to receive the delegation. The visit underscored a shared
commitment to strengthening business ties between Laoling and Malaysia.
The delegation, which also included corporate leaders from Yang’an Town, expressed keen interest in fostering economic and trade exchanges while exploring opportunities for mutually beneficial cooperation.
The Association looks forward to deepening connections with Laoling and opening new doors for crossborder collaboration between the SME communities of both regions.

SME Malaysia successfully hosted SME Compass 3.0 on June 16 at the Club Lounge, Menara MATRADE, in collaboration with MATRADE, Bank Islam Malaysia Berhad, and Syarikat Jaminan Pembiayaan Perniagaan (SJPP).
Organised by SME Association of Malaysia’s National Women Entrepreneurs Bureau, the half-day event drew over 100 women entrepreneurs and business leaders.
The programme focused on enhancing SME capabilities in digitalisation, financial readiness, and international expansion.
In his opening remarks, National President Dr Chin Chee Seong reaffirmed the association’s commitment to nurturing resilient, forward-thinking, and globally competitive SMEs.
Keynote speaker Ezzwanee Ahmad, Deputy Director at MATRADE, introduced the MADANI Digital Trade (MDT) platform—a national initiative aimed at accelerating digital trade and strengthening Malaysian SMEs’ presence in international markets.
Other featured speakers included:
• Khairul Ashikin Md Yasin (SJPP) – who provided insights into government-backed guarantee schemes tailored for SMEs with limited collateral.
• Radihisham Ismail (MATRADE) – who outlined export facilitation support through market development programmes and grants.
• Tan Yang Pin (Bank Islam) – who presented the SME Exporter Financing Programme offering preferential terms, backed by SJPP guarantees.

Datin Katherine Leong, Organising Chairlady of SME Compass 3.0, highlighted the event’s mission to equip SMEs with the tools and insights needed to chart a clear and confident path toward strategic growth.
SME Malaysia extends its sincere appreciation to Bank Islam Malaysia Berhad for its generous sponsorship and longstanding commitment to SME empowerment.



From cities to rural heartlands, the SME Association of Sarawak is building a resilient, inclusive business ecosystem. Chapter
President Jordan Ong Chung Siang shares their grounded approach— rooted in listening, partnership and practical action.
When the SME Association of Sarawak was established in 2019, it wasn’t just to tick a box for regional representation. It was born out of necessity.
With its sprawling geography and limited infrastructure, many Sarawak entrepreneurs—especially in rural or semiurban areas—lacked access to support and visibility at the national level.
“Our state is vast and geographically challenging,” explains Chapter President Jordan Ong Chung Siang.
“Many business owners, particularly those outside the major cities, lacked representation, access to resources and even a voice. We founded the Chapter to fix that.”
With that motivation, the Chapter was formed to bridge the divide. From the outset, its mission was clear: no business left behind.
What began as a small circle of passionate entrepreneurs has since evolved into a thriving network of 180 members across industries—from industries ranging

from construction and agriculture to digital marketing and social enterprises.
Today, the Sarawak Chapter doesn’t just host events; it enables transformation. It advocates for better policies, facilitates cross-sector partnerships, and empowers SMEs to access funding, digital tools, and export opportunities.
“Members now see us as partners in their entrepreneurial journey,” Ong affirms. “That trust didn’t happen overnight—it
was earned through listening, showing up, and delivering results.”
He adds: “We ask and listen. Many of our best initiatives—fund clinics, mentorship programmes—were co - created with members based on real needs.”
Sarawak’s SMEs face a distinct set of challenges: logistical constraints, limited digital infrastructure in remote areas, and

policies that don’t always reflect the local business environment. But the Chapter has never stood still.
To tackle this, the Chapter has launched several signature programmes:
• SME Link & Learn: a mentorship platform connecting members to experts, peers and potential clients.
• Fund Access Clinic: in collaboration with local banks to demystify financing and strengthen loan applications for SMEs.
• Business Recovery Grant: a combination of strategic guidance and financial aid to help businesses bounce back from shocks.




One standout milestone was their role as Co - Organiser of the Premier of Sarawak Industry Excellence Awards (PSIEA) in 2023 and again in 2025, alongside Sarawak Business Federation and Malaysia Productivity Corporation.
The annual awards spotlight topperforming businesses and reinforce the Chapter’s leadership within the state’s economic ecosystem.
In May 2025, they also held successful PSIEA roadshows and networking nights in Sibu and Miri, attracting strong support from local SMEs and promoting regional business excellence. Event partners included CIMB Bank for the Miri event and TEGAS innovation centres.
Ong emphasises the importance of connection—both within Sarawak and across Malaysia. In June 2024, the Chapter welcomed a business delegation from Johor’s Hokkien Huay Kuan Association to explore collaboration and exchange best practices.
More recently, Ong and SecretaryGeneral Alan Wei represented the Chapter at SME Day 2025 in Kuala Lumpur, meeting leaders from SJPP, MATRADE and joining national award launches online—efforts that elevated Sarawak SMEs onto the national stage.
These strategic engagements highlight the Chapter’s mission to ensure Sarawak businesses remain competitive and visible beyond their borders.
With momentum building, the Sarawak Chapter has its eyes set firmly on the future. Ong outlines three key focus areas:
1. Establishing the SME Association Centre: A physical hub in Kuching that will serve as a one-stop centre for capacitybuilding, resources, and support for SMEs—from ideation to scale-up.
2. Expanding Rural and Indigenous Outreach: Bridging the urban-rural divide by ensuring that even the most remote businesses gain access to training, funding, and new markets.
3. Launching New Bureaus: — SME Youth Entrepreneurs Bureau: Fostering the next generation of SME leaders.
— Agriculture Bureau: Supporting sustainable farming and value-added agribusiness.
— Women Entrepreneurs Bureau: Providing safe, empowering spaces for women-led businesses.
These plans build on their ethos of collaboration over isolation. “We believe in building bridges—not silos,” says Ong. They actively convene roundtables,
SME ASSOCIATION OF SARAWAk
P5-1-4(D), 1st Floor, Chonglin Park, Tabuan Road, 93100 Kuching, Sarawak
Tel: +6082-256 228
Email: smesarawak2019@gmail.com
Facebook: SME Association of Sarawak
Year Established: 2019
Coverage Areas: Kuching, Serian, Bau, Sri Aman, Kanowit, Sibu, Bintulu, Miri
Membership: 180 members
key Industries: Trading, Manufacturing, Construction, Agriculture, Import & Export, Digital Marketing, Technology, Training, and Services
Signature Events & Programmes:
• Premier of Sarawak Industry Excellence Awards (PSIEA)
• Quarterly Networking Nights
• Micro-SME Brand Spark Market
• Roadshows for SME Platinum Business Awards
Key Partners: Sarawak Business Federation, Sarawak Chamber of Commerce and Industry, Dewan Usahawan Bumiputera Sarawak, Sarawak ICT Association, Startup Entrepreneur Association Sarawak, and more.
Top Priorities for 2025:
• Secure funding and launch the SME Association Centre
• Host the SME Sarawak 2025–2028 Installation Night
• Organise the PSIEA 2025
working groups and partnerships with universities, government agencies, and community bodies.
Ong offers practical advice to Chapter leaders elsewhere: “Listen first. Collaborate widely. Lead with authenticity. And take action – no matter how small. Real change starts when someone chooses to lead by example.”

The SME sector in the Federal Territory of Labuan faces unique hurdles, from regulatory complexities to digital adoption gaps. Led by Chapter President Jefery Tan, the SME Association of Labuan is building resilience, driving collaboration, and empowering businesses to thrive in a fastchanging economy.”
Officially registered on 14 September 2022, the SME Association of Labuan was formed to give local MSMEs a stronger voice.
“Labuan’s entrepreneurs often struggled with visibility and engagement at the policy level,” Chapter President Jefery Tan explains. “Our role is to bridge the gap between the business community and government agencies, while ensuring SMEs have the tools and opportunities to grow.”
What began as a modest assembly of just 10 protem members in March 2022 has grown into a coalition of 38 members representing diverse service sectors—from tourism and logistics to digital marketing and professional services.
In less than three years, SME Labuan has established itself as a stepping-stone for connection, mentorship, and advocacy, where business owners can bring forward their concerns and find practical solutions.
Innovation Meets Action Labuan’s SME community faces structural and economic hurdles—bureaucratic delays


in importing, limited access to capital, high operational costs, and very little digital infrastructure beyond urban centres.
Recognising this, SME Labuan has adopted a two-pronged approach—strategic advocacy and practical programming— delivering results in three key areas:
* Streamlined Regulations: The chapter is lobbying for fewer red tapes and smoother trade processes, speaking directly with federal agencies and policymakers to shape more responsive regulations.
* Funding Access: With financing being a major bottleneck, SME Labuan partners with local banks and microfinance institutions to promote SME-friendly lending terms and explore alternative financing models.
* Capacity Building: Through workshops and seminars, they encourage local businesses to embrace digital tools.
Two events illustrate their impact:
* In September 2024, the e-Invoicing Seminar at Lazenda Hotel equipped over 80 entrepreneurs and accounts personnel with the knowledge to meet mandatory e-invoicing compliance.
* On 19 July 2025, the TikTok Shop Workshop at Tiara Labuan Hotel empowered another 80 entrepreneurs, bolstering their online visibility and digital commerce capabilities.
“These aren’t just about compliance or social media trends,” says Jefery. “They’re about demonstrating that digital tools can be a driver of growth, sustainability, and competitiveness—even on this island.”
At the heart of SME Labuan’s operations is collaboration. The chapter hosts networking sessions that bring together members, stakeholders, and government agencies, promoting cross-sector engagement and knowledge exchange. Its communications platforms regularly highlight new government
SME ASSOCIATION OF LABuAN
Email: smelabuan@gmail.com
Facebook: SME Association of Labuan
Year Established: 2022
Coverage Area: Federal Territory of Labuan
Members: 38
key Industries: Services
Signature Events/ Programmes:
• e-Invoicing Seminar (10 September 2024, Lazenda Hotel)
• TikTok Shop Workshop (19 July 2025, Tiara Labuan Hotel)
Top Priorities for 2025:
• Accelerate digital transformation among SMEs
• Enhance access to financing
• Build a resilient SME ecosystem for innovation and growth

incentives, grants, and other market opportunities.
Looking forward, SME Labuan has three bold priorities for 2025 and beyond:
1. Accelerate Digital Transformation: Deliver more workshops, share case studies, and provide hands-on assistance to help SMEs go digital.
2. Improve Financing Access: Work with financial institutions and policy makers to create more inclusive loan opportunities that reflect local challenges.
3. Build a Resilient Ecosystem: Establish a long-term framework supporting innovation, sustainability, and equitable access—especially for rural and underserved entrepreneurs.
“Our vision is simple,” Jefery emphasises. “We want Labuan SMEs not just to survive, but to shape their futures—adopting digital tools, attracting investment, and building businesses that contribute meaningfully to the island’s economy.”

From 10 acres and a bold idea to over 135 acres today, Hornbill Agriculture Sdn Bhd is proving that farming in Sarawak can be sustainable, dignified, and transformative.
In Sarawak, agriculture remains a vital sector, yet traditional practices often hold farmers back from scaling their businesses.
Hornbill Agriculture Sdn Bhd (HASB) is working to change that, modernising farming while creating value for smallholders.
Founder and CEO Alan Wei Hua Foung witnessed first-hand how farmers laboured tirelessly but reaped the least within the value chain.
In 2014, leaving behind a corporate career, he set out with just 10 acres and a mission: to make farming fairer, more dignified, and sustainable.
Today, HASB cultivates more than 135 acres across Sarawak, with plans to expand beyond 1,000 acres by 2026.
At the centre of its model is an integrated ecosystem, spanning from farm production to retail through its Farm Direct Shop, ensuring farmers secure fairer margins while consumers access fresher produce.
Wei admits the road was far from easy. Land insecurity, financing barriers, and an industry culture that undervalued agriculture were constant hurdles.
HASB responded with creativity— securing tenure through joint ventures and long-term leases, pioneering innovative financing tools such as preference shares and convertible debt, and reshaping perceptions of farming through storytelling and global recognition.


“Resilience and mission-driven partners kept us going,” Wei reflects.
“It was never just about survival—it was about proving farming could be both sustainable and socially transformative.”
Three strategies underpin HASB’s growth:
• Regenerative farming – crop rotation, reduced chemical inputs, and BIMOenhanced composting for higher yields and healthier soil.
• Vertical integration – linking the “first mile” of farm production with the “last mile” of wholesale and retail so farmers capture more value.
• Community empowerment – transforming more than 560 rural farmers, especially women and youth, from subsistence growers into bankable entrepreneurs.
HASB’s work has earned recognition well beyond Sarawak.
In 2024, Wei was named one of Asia Pacific’s 50 Leading Lights in Kindness & Leadership, while HASB received the Premier of Sarawak Industry Excellence Award.
The company has also signed agreements to commercialise crops such as Terung Asam and MD2 pineapple, showcasing Sarawak’s agricultural potential.
Through Farm Direct Shop, the benefits reach both farmers and customers. Farmers gain feedback that sharpens their practices, while customers enjoy produce that is fresh, ethical, and traceable.
“We have created a model where farming communities are not just producers, but stakeholders in a fairer food ecosystem,” Wei says.
HORNBILL SDN BHD
High Tech Park, Muara Tebas Land District
TEGAS Digital Village Sama Jaya Free 93350 Kuching, Sarawak
Founded:
key Industry: Agriculture & AgriTech
Specialty:
(farms, retail grocer Farm Direct Shop, wholesale distribution, agronomy innovation)
Employees: retail, and corporate functions
Major Achievements:
• Asia Pacific’s 50 Leading Lights in Kindness & Leadership 2024
• Wiki 100 Changemaker Malaysia 2024
• Premier of Sarawak Industry Excellence Award 2025
• Certified OSHA Trainer in Plantation & Farming Safety
• Recognised Acumen Fellow (Global)
Biggest Innovation: BIMO-enhanced composting system and standardised protocols for indigenous crops like Terung Asam, alongside fruit corn, okra, and watermelon.
Future Plans:
Expand to 1,000+ acres by 2026, develop a Vitamin C extraction lab, and position Sarawak as a hub for regenerative farming.
Website: www.hornbillagriculture.com
By 2027, HASB aims to scale to over 5,000 acres, establish a Vitamin C extraction lab, and attract global investment into Sarawak’s food systems. For Wei, success lies in balance: “Trust is the most valuable currency. Build it with your team, your community, and your customers. Stay true to your vision— because no one else will carry it as you do.”






MVV TechValley, the centrepiece of MVV City @ Malaysia Vision Valley 2.0., is set to become a hub for high-tech and sustainable industries. Led by Matrix Concepts in partnership with the Negeri Sembilan government, the project is shaping a futureready ecosystem for investors, SMEs, and global players.
Matrix Concepts Holdings Bhd is taking centre stage in Negeri Sembilan’s transformation with MVV TechValley, a futureready industrial hub within the ambitious 153,500-hectare Malaysia Vision Valley 2.0 (MVV 2.0) corridor.
As the master private-sector driver working alongside NS Corp, the state’s development arm, Matrix Concepts is shaping MVV TechValley into a nextgeneration ecosystem for advanced industries, sustainable operations, and global connectivity.
Spanning 405 hectares, MVV TechValley anchors MVV City, the first phase of MVV 2.0, located less than 6km from the awardwinning Bandar Sri Sendayan township.
The hub builds on the success of Sendayan TechValley, which is now fully sold out and home to more than 80 multinational and local companies from Malaysia, China, Germany, Japan, the USA, and beyond.
That earlier project alone has created over 35,000 jobs for the local society, and MVV TechValley aims to scale up this impact, with a stronger focus on high-tech and sustainable industries.
“At Matrix Concepts, our vision is to build industrial ecosystems that drive sustainable growth. Building on the success of Sendayan TechValley, we are expanding with MVV TechValley. Together, these two projects create a 2,150-acre integrated industrial ecosystem,” says Matrix Concepts CO-CEO Mr Chai Keng Wai.
Planned as part of the MVV 2.0
Comprehensive Development Plan, MVV TechValley is built for long-term growth and seamless connectivity.
Its strategic location offers direct access via the dual-carriageway Labu Road linking directly to the Nilai–Labu–Enstek (NLE) expressway, with links to major

advanced manufacturing sectors,” says Chai.
Founded: 1996
Headquarters: Seremban, Negeri Sembilan
Industry: Property Development
Core Expertise: Township and property development
Major Achievements: Developer of Bandar Seri Sendayan, one of Negeri Sembilan’s most successful integrated townships
Employees: 500 – 1,000
key Innovation: Large-scale masterplanned townships with lifestyledriven communities
Future Plans: Driving growth of MVV City as part of Malaysia Vision Valley 2.0
Website: www.mchb.com.my
highways including PLUS, LEKAS and the Seremban–Port Dickson Highway.
Airports and ports are within easy reach, while a proposed High-Speed Rail (HSR) station nearby is expected to further strengthen regional ties to the Klang Valley and southern industrial clusters.
“MVV TechValley offers investors a low entry point and a rare opportunity to secure limited heavy industrial lots, strategically located near KLIA and Port Klang. Supported by world-class infrastructure and ready utilities, it presents a compelling investment combining long-term appreciation with strong liquidity, driven by rising demand from logistics, e-commerce, green technology, and
The hub provides flexible lot sizes, robust internal roads, centralised labour quarters, and smart-ready infrastructure including fibre optics and 5G connectivity.
Certain precincts will function as Managed Industrial Parks, with gated security, professional park management, renewable energy-ready utilities, and energy-efficient designs. Sustainability is prioritised through green spaces, stormwater management systems, and ESG-compliant operations.
For SMEs and beyond MVV TechValley is more than an industrial park — it is embedded within MVV City, a planned township with 11,000 housing units and 452 acres of commercial and institutional space.
This ecosystem integrates business and lifestyle, helping attract and retain talent while strengthening the supply chain for local enterprises.
“Our masterplan is designed for flexibility and growth — offering scalable infrastructure and smart, sustainable features tailored to the evolving needs of global operators. Together with Sendayan TechValley, this integrated corridor strengthens our role as a catalyst for Malaysia’s industrial future,” Chai adds.
Aligned with the New Industrial Master Plan 2030 (NIMP 2030), MVV TechValley supports Malaysia’s ambition to climb the value chain into advanced manufacturing, green industries, and globally competitive supply networks.
By combining private-sector innovation with government incentives and infrastructure, projects like MVV TechValley demonstrate the collaborative model at the heart of NIMP 2030.
For SMEs and multinational operators alike, it provides not just industrial land, but a ready-made ecosystem designed for scalability, compliance, and regional expansion.

On 8 October, the SME Association of Malaysia paid a courtesy call on Finance Minister II, YB Senator Datuk Seri Amir Hamzah Azizan, to discuss key issues impacting the SME sector and to present proposals for Budget 2026.
Discussions focused on current challenges faced by SMEs, including taxation, compliance, digitalisation, and sustainable growth. The meeting also explored strategies to strengthen
business resilience and competitiveness.
Led by National President Dr Chin Chee Seong, the delegation included Vice Presidents Datuk Ada Poon Yin Hoong, Datuk Wira Richard Lau Chi Chiang, and Datuk Michelle Siow Lee Ching, together with National Secretary General Dennix Yeow Wah Fuong and National Treasurer Eng Kin Hoong.
The Association remains committed to working closely with the government to ensure that SME interests are effectively represented in national policy development.
On 1 October, SME Malaysia visited the Siemens Xcelerator Experience Center (SXEC), hosted by Mr Tindaro Danze, CEO of Siemens Malaysia.
The visit offered first-hand exposure to cutting-edge technologies, including artificial intelligence and cloud computing, underscoring Siemens’ commitment to digital innovation.
It also opened the floor for discussions on potential collaborations to drive mutual growth and advance Malaysia’s digital transformation agenda.

On 8 September, National President, Vice President, and Council Members of SME Malaysia paid a courtesy visit to PERKESO at its headquarters in Putrajaya.
The meeting centred on exploring potential collaboration to support SMEs, including initiatives under MyFutureJobs, and sharing SME Malaysia’s mission in empowering the SME ecosystem.
This engagement marked the beginning of a promising partnership aimed at enhancing workforce opportunities, strengthening SME resilience, and driving socio-economic growth.

Rooted in Asian values yet global in reach, Capital Dynamics has carved a reputation for long-term value investing and thought leadership — proving that success built on integrity can transcend borders.
When Tan Teng Boo founded Capital Dynamics in 1988 with just RM48,000, he envisioned more than just an investment firm.
He wanted an independent investment house that served investors’ interests with integrity and transparency.
That vision took shape a year later with the launch of i Capital, Malaysia’s first independent investment advisory publication.
“What inspired our journey,” says Tan Mun Lin, Deputy Group CEO and Executive Director, “was the need for a fund manager whose success is tied to that of its clients — a true partnership built on trust.”
From the outset, Capital Dynamics challenged convention, guided by the question famously asked in Fred Schwed’s Where Are the Customers’ Yachts? — “If bankers and brokers have yachts, where are the customers’?” That spirit of partnership continues to define the firm’s philosophy today.
Capital Dynamics launched its fund management business in 1997. A key milestone came in 2005 with the launch of icapital.biz Berhad, the only closed-end fund listed on Bursa Malaysia, which gave ordinary Malaysians access to professional fund management services.
Today, the firm operates across Singapore; Hong Kong, China; Sydney, Australia; Shanghai, China; and Bandung, Indonesia, serving thousands of investors worldwide under its enduring 3i values: Intelligence, Independence, and Integrity.
Breaking into an industry dominated by large Western financial institutions was no small feat. “We didn’t want to be a local champion,” Tan says. “We aspire to be a credible global voice from the East, driven by the purpose of making the world a better place.”
Building a global investment firm requires perseverance, and unwavering commitment — a journey Tan likens to “Walking Antarctica”: long, cold, and uncertain.
Yet through resilience and integrity, Capital Dynamics built a reputation for credibility and performance.

CaPiTaL DYnaMiCs
Founded: 1988
Headquarters: Kuala Lumpur
key Industry: Financial Services / Investment Management
Specialty:
Its distinctive Bamboo Value Investing philosophy — a refined version of traditional value investing adapted for emerging markets — weaves economic, political, and social insights into its decision-making.
This approach, Tan notes, has enabled the firm to deliver consistent long-term results while maintaining disciplined risk management.
Today, Capital Dynamics continues to set benchmarks in independent fund management.
“The company is the first Asian fund manager to obtain the retail Australian Financial Services Licence and the first ASEAN fund manager to obtain Hong Kong’s retail Type 9 Licence — milestones that solidify its global credibility.”
Beyond performance, it empowers investors, business owners and students through i Capital publications available in both English and Mandarin, educational events like Investor Day and Budding Value Investor Award, and weekly opinionsharing on trending issues by Tan Teng Boo on Capital Dynamics’ YouTube channel.
Looking ahead, Capital Dynamics aims to expand its fund offerings and strengthen its global reach, staying true to its 3i philosophy, which forms the foundation to be a credible global voice from the East.
Tan’s advice to SMEs: “Malaysian companies can succeed at a global level. Think long-term. Work hard, work smart, and build with integrity.”
• i Capital weekly investment publication (available in English and Mandarin, print, online & app)
• Individually Managed Accounts for high-net-worth clients, corporate and institutions.
• i Capital family of managed funds includes strategies focused on Malaysia, China, ASEAN, Asia-Pacific and global markets.
Major Achievements:
• 1st Asian Global Fund Manager
• 1st ASEAN fund manager with Hong Kong retail Type 9 Licence
• 1st Asian fund manager with Australian Financial Services Licence
• 1st Malaysian Independent Investment Advisor
• 1st Malaysian fund manager with a Shanghai office
Employees: 60 globally
Biggest Innovation:
Bamboo Value Investing, Closed-end Fund with Innovative Dividend Policy and more.
Future Plans: To be a truly global investment firm.
Website/Social Media:
• www.capitaldynamics.biz
• www.icapital.biz
• funds.icapital.biz
• www.icapital.my
• facebook.com/capitaldynamics. icapital
• linkedin.com/company/capitaldynamics-group
• instagram.com/capital_dynamics
• youtube.com/@CapitalDynamics_ iCapital
5 Nov 2023 - He gave a bullish forecast on KLSE.
27 Oct 2024 - He cautioned a correction on KLSE.

16 Nov 2025 - What are his latest views?

Is It Time to Invest in Malaysia's Semiconductor Companies?
From “Semiconductors 101” to Teng Boo’s 31 years of semiconductor investment experience, plus Malaysian champions Unisem & Kelington. Exclusive forum with industry experts from Malaysia Semiconductor Industry Association (MSIA), Unisem, Tenasic, Infineon and Carsem.
The Tariff War Ending Or Just Beginning?
How Malaysian businesses will navigate the uncertain global landscape, featuring panelists from MSIA, Malaysian Chamber of Mines, GDEX, Bureau Veritas and Asia School of Business.


Inspiring journeys from top scientist Prof. Rebecca Wong, SEGi’s Prof. Hew Moi Lan, Feytech CEO Connie Go, world biker Anita Yusof & AI leader Maryann Tseng.
Actionable Strategies
Gain practical, ready-to-implement strategies for strengthening business management, supply chain efficiency, and operational resilience.
Expert Economic Outlook
Receive the latest Malaysian and global economic forecast directly from veteran fund manager Tan Teng Boo to guide your strategic planning and investment portfolio positioning.
Corporate Success Secrets
Get direct insights from corporate leaders of fundamentally strong businesses on their winning strategies and management philosophies.
Future-Proof Your Business & Investment Portfolio
Understand how to leverage the AI and semiconductor boom for new growth opportunities and technological adaptation.
Inspiration & Wisdom
Uncover the keys to success from a diverse range of high achievers (corporate leaders, scientists, professionals).
High-Value Networking
Directly connect with corporate leaders, industry experts, and potential partners to expand your business network.



SME MalaySia KiCKS OFF BuSiNESS talK SEriES
CHartiNg a NEw COurSE
NaVigatiNg tHE
2025 MalaySia BudgEt
Owen Chen group Chief Executive Officer Neurogine group of Companies


SME MalaySia KiCKS OFF BuSiNESS talK SEriES
CHartiNg a NEw COurSE
NaVigatiNg tHE 2025 MalaySia BudgEt
Owen Chen group Chief Executive Officer Neurogine group of Companies


SME MalaySia KiCKS OFF BuSiNESS talK SEriES
CHartiNg a NEw COurSE
NaVigatiNg tHE
2025 MalaySia
BudgEt
Owen Chen Chief Executive Officer Neurogine Sdn Bhd


Owen Chen group Chief Executive Officer Neurogine group of Companies