The future of the wholesaler

THE FUTURE OF THE WHOLESALER James Hardy EUEW | Barcelona | November 2021

COMPETITION

AMAZON BUSINESS Product-lead including high volumes, logistics, full checkout, quality feedback and buyer protections.

3rd party 1st party Own brands

EUEW | Barcelona | November 2021

COMPETITION

ALIBABA ALIEXPRESS.COM

Product-lead including high volumes, logistics, with full checkout, high quality feedback and buyer protections.

3rd party only

EUEW | Barcelona | November 2021

COMPETITION

WER LIEFERT WAS WLW.DE

German supplierlead sourcing platform

3rd party only

EUEW | Barcelona | November 2021

COMPETITION

WER LIEFERT WAS WLW.DE WLW is trying to move towards product listings.

But still has no checkout function

Competes on: Probably best quality supplier base worldwide

EUEW | Barcelona | November 2021

COMPETITION

EUROPAGES EUROPAGES.COM French supplierlead sourcing platform. Sister company of WLW since 2016.

3rd party only

EUEW | Barcelona | November 2021

COMPETITION

ALIBABA ALIBABA.COM A supplier-lead sourcing platform

Moving to product search, now has checkout function

EUEW | Barcelona | November 2021

COMPETITION

ZORO POINTS OF DIFFERENCE

Very successful UK online wholesaler, funded by Grainger.

Been very clear will stay 3rd party only (unlike Grainger which has own brands).

Zoro competes on trust with manufacturers, very high quality matching, curated offering, expertise and customer experience.

EUEW | Barcelona | November 2021

WHERE SHOULD WHOLESALERS COMPETE?

EUEW | Barcelona | November 2021

COMPETITION

STRATEGIC FOCUS B2B WHOLESALERS

EUEW | Barcelona | November 2021

Price Convenience Assortment Trust with manufacturers Trust with customers* Time finding product Services Delivery time Curation Matching Expertise Customer experience Specialist Education

THANK YOU!

JAMES HARDY WWW.LEVEL50.COM EUEW | Barcelona | November 2021