The EDIT Magazine | 2025 EUEW Business Convention

EDITION NO. 4 JUNE 2025 HELSINKI POWERED BY

YEARS OF EUEW

CONNECTED TO THE FUTURE

The EDIT / June 2025

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Contents

P. 06

Interview with Henk Oude Brunink, the EUEW President

DXLNC represented by Koen Lauryssen Manager www.dxlnc.eu

P. 12

Driving Industry Alignment on Environmental Data

Editorial

P. 14

Strenthening the Fabric: Building Trust, Connection and Purpose in the EUEW

P. 20

Interview with Vincent Hurel, Global Head of Distribution Channels for ABB

P. 26

Interview with Sophie Breton, President - Professional Business Unit for Europe at Signify

P. 30

Reliable Partnership and Investments in the Future: a Conversation with Jean-Marc Vogel, Managing Director Europe West at LEDVANCE

P. 34

Welcome to Helsinki!

P. 36

Helsinki, a city with vision - just like us

Publisher

Judith De Wolf Editor

Koen Lauryssen Editor

Graphic Design

Lucian Linte Graphic Design

Photo credits: shutterstock.com, ABB, Brella, LEDVANCE, Signify.

The EDIT magazine is published by DXLNC (talkto@dxlnc.eu) on behalf of EUEW – the European Union of Electrical Wholesalers (www.euew.org). Full or partial reproduction of texts or illustrations from any edition of The EDIT magazine is possible only with prior written approval of the publisher and/or of the EUEW. The magazine’s contributors are responsible for the content of their articles. All models photographed in The EDIT magazine have a strictly visual role. DXLNC is not responsible for the involvement of the respective models in the articles that they illustrate.

The EDIT / June 2025

Interview with Henk Oude Brunink, EUEW President In its seventy-year history, the EUEW has had many presidents. The term of office for a presidency was always two years, but two years ago, with the introduction of the new Bylaws, it was extended to three years.

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Interview with Vincent Hurel, Global Head of Distribution Channels for ABB As the continent embraces more sustainable technologies and smarter solutions, industry leaders are pivotal in shaping the future landscape. We sat down with Vincent Hurel, Global Head of Distribution Channels for ABB, who shared his insights on the latest trends driving this dynamic market.

P. 18

Interview with Sophie Breton, President - Professional Business Unit for Europe at Signify Today’s world presents undeniable challenges — ranging from inflationary pressures to geopolitical tensions. At Signify, we recognize that in turbulent times, transparency and collaboration become paramount.

P. 26

A Conversation with Jean-Marc Vogel, Managing Director Europe West at LEDVANCE The European lighting industry is moving faster than ever — driven by energy regulations, digitalization, and growing demands for sustainable solutions. One company that's embracing these changes head-on is LEDVANCE.

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Interview with Henk Oude Brunink, the EUEW President The EDIT / June 2025

In its seventy-year history, the EUEW has had many presidents. The term of office for a presidency was always two years, but two years ago, with the introduction of the new Bylaws, it was extended to three years. After former president Alexander Dewulf had already led a record-breaking term due to COVID, Henk Oude Brunink has now been the 33rd president in the proud history of the EUEW for two years. With one year remaining in his presidential term, now is the perfect time for an interview.

Henk Oude Brunink

Henk, at the start of your presidency, you saw your role as an opportunity to give something back to the sector and expressed the desire to help translate complex challenges into practical solutions. To what extent are you satisfied with the progress after two years?

First of all, I am of course very grateful and honoured to follow in the footsteps of so many dedicated and talented people (all men, as far as I know) who have built the 70-year legacy of the EUEW in representing the interests of the electrical wholesale sector in Europe.

When I started as the new president of the EUEW two years ago, Koen Lauryssen also started as the new Secretary General and Guillaume Dubrule as the new Vice-President. Moreover, this also marked the beginning of a Board within the EUEW. The establishment of a Board was a joint decision, laid down in the new Bylaws, with the aim of enabling swift decision-making, for example in setting up and monitoring working groups.

Based on the EUEW Strategic Plan 2019–2022, which included five strategic initiatives, the Secretary General and I began with an inventory of the current status.

How did you go about with that inventory?

First of all, we of course contacted all EUEW members—both the Federations and the members of the Advisory Council. We were able to visit some members, but of course, most meetings were held digitally. We asked all members the following questions:

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What are the key priorities, programs, initiatives, and collaborations you are investing in? How do you organise this?

What are your expectations of EUEW regarding these key priorities?

Can EUEW help / support / strengthen them, for example through benchmarking / matchmaking / leveraging / informing / executing?

Do you believe EUEW already provides direct value for your key priorities, and if so, where and how? What should be improved immediately?

With that final question, we encouraged the members to be completely honest. And with the necessary persistence, that worked. These open and insightful conversations helped to identify similarities and complementarities, as well as potential mutual benefits and a willingness to share and collaborate.

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EUEW President

Perhaps not surprisingly, the focus areas of the members turned out to be largely aligned. The main focus areas included legislation, statistics, lobbying, promotion, training, product standards, and product data. What was surprising, however, was that not all members seemed to be aware of these overlaps - and thus not of the opportunities to strengthen each other, for example by sharing best practices.

That is indeed surprising. What opportunities do these insights offer for the EUEW as a European Federation representing the interests of all its members?

Finally, during the last Business Convention in Rotterdam, we announced our first joint project around the theme of environmental product data. This initiative was based on a shared sense of urgency and a lack of clarity regarding the availability of such data in combination with the legal obligation to inform customers and report to authorities.

Thus, the pillars of the EUEW Program consist of sharing best practices via Initiative Multipliers, identifying and interpreting relevant legislation via Expert Updates, and achieving collective benefit through EUEW Projects.

The findings formed the starting point for a proposal for the EUEW Program 2023–2028, which was presented to the EUEW Board during a strategy session in September 2023. Together with the Board, we also defined a new mission, vision, and strategy. It was not a revolution, but a clear and practical articulation of our ambitions. Central to the proposal was the requirement that the program should include close connections, committed effort, and concrete results, and that it should be based on strong bottom-up alignment with the Federations and the Advisory Council in order to ensure the level of member engagement necessary for the program’s success.

And how did that take shape in the EUEW strategy?

To arrive at a strategy based on close connections, committed effort, and concrete results, we assessed the various focus areas one by one. In the area of lobbying, several members at the national level—often together with other representative organisations—play a proactive and guiding role in the early stages of new legislation. Some of these members would also like to play such a role in the development of new European directives and regulations within the EU legal cycle.

During the discussion with the Board, we however collectively recognised that, at this moment, we lack the maturity, people, and resources to do so effectively.

Focus areas such as statistics and education turned out to be strongly national in character. Together with the Board, we therefore decided that these would not be part of the EUEW program. However, since it is very valuable to share initiatives in these areas, we introduced a bestpractice exchange under the name Initiative Multiplier.

Unsurprisingly, legislation proved to be a priority area for all members, and everyone expressed the seemingly simple wish that EUEW should take responsibility for identifying and interpreting relevant directives, regulations, and trends, with the aim of understanding the impact of new legislation on electrical wholesalers in Europe. To make this possible, we added a second pillar of information exchange to the program in addition to the Initiative Multipliers, and called that Expert Updates.

The EDIT / June 2025

Can you tell us something about the implementation and success of the program so far?

We have organised both Initiative Multipliers and Expert Updates in the form of webinars. This allowed us to engage competent presenters and to send structured invitations, track registrations, and monitor participation.

Because we want to expand our circle of interest, the ease with which invitations can be forwarded—and the low threshold for participation—contributes to a broader network of EUEW subject matter experts.

On paper, this approach sounds logical and efficient, and in practice, the webinars were quite successful.

Attendance ranged from 42 up to 161 participants, a clear improvement compared to the situation before their introduction. Thanks to the use of questionnaires and interactive chat functionality during the webinars, participants were also given the opportunity to actively contribute to the outcomes of the webinars.

Finally, it was also encouraging to see many new names among the participants, that the webinars were highly rated, and that many attendees indicated they did not just want to receive information but also wanted to contribute to the development of the topic being discussed.

Henk Oude Brunink

That almost sounds too good to be true. Were there no disappointments or downsides to the program’s implementation?

Of course, not everything runs perfectly. For instance, the EUEW program had stated that members could suggest a topic of interest to be addressed in an Expert Update.

We had also proposed, together with the Board, that a working group of internal and external subject matter experts would prepare each Expert Update. In practice, unfortunately, both intentions proved challenging.

That is why we recently decided to outsource the preparation and execution of Expert Updates to KPMG. It also proved to be a major challenge to encourage members to share their best practices through Initiative Multipliers.

Moreover, announcing a project on environmental product data did not automatically lead to a structured organisation of that project— including clear objectives, people, resources, and phased planning.

Based on these experiences, and although I of course appreciate the many topics that compete for urgent attention every day, I would like to draw attention to the importance of addressing important strategic topics that concern us all. The EUEW is us all and we deserve each other's commitment.

Perhaps the most important lesson of the past two years is that, although the introduction of a Board and the use of webinars may seem efficient and focused in theory, we are missing interpersonal contact. And while we may not always have agenda items that justify regular in-person meetings, and we all aim to reduce air travel, we must acknowledge that we miss the, what I would call “coincidental successes” that come from conversations over a meal or in the taxi on the way to the airport. That is why we will organise another face-to-face EUEW meeting in conjunction with the Light & Building fair in Frankfurt in March 2026.

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EUEW President

So personal contact is still one of the most important catalysts for the development of topics the EUEW is working on?

Absolutely. A clear example is the project on environmental product data. Last year, we were approached by CECAPI, which represents the Associations of Manufacturers of Electrical Installation Equipment in Europe. They are struggling with growing pressure from the market for environmental data: all involved parties want more environmental information, but each in a different way, for different purposes, and with different approaches.

CECAPI’s question was whether we could work together to harmonize practices. Thanks to personal contact during a joint meeting in Brussels in May, we agreed to first map out the current situation and—if there is sufficient common ground and momentum—then work together on an industry solution for environmental product data. A solution supported by all parties could then be adopted by authorities as a practical implementation of European legislation. In addition to CECAPI and the EUEW, we will also invite other European representative organisations to join the initiative, with LightingEurope already having confirmed their participation.

The EDIT / June 2025

Henk Oude Brunink

Finally: what role will personal contact play during this EUEW Business Convention?

This Business Convention in the northernmost capital of the EUEW, the beautiful city of Helsinki, is of course the perfect opportunity to exchange ideas, both formally and informally. I would like to express many thanks to our amazing colleagues at the Finnish Federation STK, who have made this a truly special event.

While we reflect on and celebrate 70 years of strong European connections in the EUEW, our main focus is on looking ahead—to a new geopolitical reality—and translating that into themes where we can take shared responsibility and make a meaningful difference.

In response to feedback from the previous Business Convention, this edition is being held on a Thursday for the first time. The goal is amongst others to increase participation at the dinner and to provide opportunities for business meetings on Friday morning. And since it’s nearly midsummer, there will be plenty of daytime opportunities for personal interaction, that will, by the way, not be limited to electrical wholesalers.

Because many Federations nowadays not only represent the interests of wholesalers, but also those of manufacturers, and, in some cases, also installers.

This shift towards hybrid organisations is not surprising, as many of the challenges we face can only be solved through collaboration. We are turning into interest networks of connections, which makes it extremely important to not rigidly stick to one’s own agenda, but also be open to listen to others, understand and agree to strategically align.

Interestingly, it seems that manufacturers are often more actively involved than wholesalers, as they form the majority of participants in EUEW webinars and also at the Business Convention. While I don’t necessarily see that as a problem, as long as we have the same end in mind, I do want to make a strong appeal to all EUEW members to broadly promote the opportunities to participate in EUEW activities. Only in that way we can ensure close connections, committed effort, and concrete results for all electrical wholesalers—large and small alike.

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EUEW Vice-President

Driving Industry Alignment on Environmental Data Interview with Guillaume Dubrule, EUEW Vice-President

As the EUEW celebrates its 70th anniversary this year, the occasion offers more than just a moment to honour the past. It provides a timely opportunity to reaffirm the organisation’s relevance in an evolving European and global landscape.

Koen Lauryssen, Secretary General of the EUEW, speaks with Guillaume Dubrule, Vice-President of the EUEW and Group Chief Digital and Marketing Officer at Rexel, who shares his perspective on a topic that he – alongside all other EUEW members – believes will be central to the electrical sector and beyond: the standardisation of environmental data. In this interview, Guillaume explains why this issue is pressing, what role the EUEW intends to play, and how collaboration across the value chain can drive meaningful progress.

The EDIT / June 2025

Guillaume Dubrule

The EUEW reaches a significant milestone in 2025 — 70 years of existence. In your opinion, what does this anniversary represent for the organisation and the sector at large?

Over the past decades, the EUEW has successfully brought together national associations representing electrical distributors across Europe around common challenges. It has consistently provided a forum for dialogue, alignment, and exchange — especially at European level.

That said, I believe this milestone is also an opportunity to look firmly to the future. The environment in which we operate today is fundamentally different. Ongoing digital transformation, new sustainability regulations, shifting customer expectations — these developments demand a fresh and coordinated approach.

You’ve been a strong advocate of bringing environmental data and its standardisation to the forefront of the EUEW agenda. Why is that?

There is growing momentum around sustainability — both from a regulatory perspective in Europe and from market demand. The electrical wholesale sector sits at the crossroads of multiple industries, and we already play, and will continue to play, a critical role in supporting the green transition.

Although the demand for environmental data is not yet fully mature, the direction is clear. To be effective in this evolving landscape, we must be able to provide structured, reliable environmental information — whether related to energy efficiency, carbon footprint, material composition, or recyclability.

This information comes primarily from our suppliers.

However, the current situation lacks harmonisation.

Distributors across Europe request different types of data, in various formats and levels of detail. This fragmentation leads to inefficiencies across the supply chain and slows down progress. It also places a burden on suppliers, many of whom are themselves seeking greater clarity and standardisation.

What role do you see for the EUEW in resolving this fragmentation?

The EUEW can play the role of convener and catalyst — bringing together all relevant stakeholders across our value chain to build alignment on this important topic.

Our intention is not to claim leadership or compete for visibility. What matters is coherence and collaboration.

Together with other associations, we want to help define a shared industry position — a common voice — on what we, as electrical wholesalers, expect from

our suppliers in terms of environmental data (and vice versa), and agree on a common starting point.

Our goal is to accelerate alignment by enabling a structured and actionable dialogue across the supply chain. Other industries have already demonstrated that this is achievable — the chemical sector’s Together for Sustainability initiative is a compelling example of how coordinated, sector-led action can generate real impact.

What could such an initiative by the EUEW look like in concrete terms?

To be effective, this initiative must be built around tangible and realistic steps. One of the first is to establish a common voice at European level — and to actively engage with stakeholders from across the ecosystem.

That is precisely why the ongoing collaboration between EUEW and CECAPI — the European association representing manufacturers of electrical installation equipment — is so valuable. In May 2025, both organisations held a joint working session in Brussels to align views and identify shared priorities related to environmental data. The aim is to ensure that distributors and manufacturers do not work in silos, but instead co-develop practical solutions that benefit the entire value chain.

As for the concrete details of how this initiative will take shape — and as much as I’d like to elaborate further — I will leave that to the dedicated session planned during the afternoon programme of our upcoming Convention in Helsinki.

Finally, as someone deeply engaged in both digital and sustainability topics, how do you see the EUEW evolving over the next decade?

I see the EUEW becoming a true platform for driving coordinated transformation. Whether it’s environmental reporting, digital data flows, or broader questions of compliance and performance, there is a growing need for unified, sector-wide approaches. The good news is that we have a strong foundation: a committed membership, robust networks, and a shared willingness to move forward. Our task now is to channel that into concrete, value-creating initiatives. Standardising environmental data is just the beginning — but it’s a powerful lever to unlock progress in many other areas.

And as I prepare to take on the role of EUEW President, I am excited about the opportunity to contribute to this transformation. My ambition is to work with our members and partners to accelerate this momentum and ensure that the EUEW continues to be a strong, credible, and forward-looking voice for our sector.

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EUEW Secretary General

Strengthening the Fabric: Building Trust, Connection and Purpose in the EUEW

By Koen Lauryssen, EUEW Secretary General

The EDIT / June 2025

Koen Lauryssen

Coming together at a Business Convention — whether during a networking event or a full day of thematic keynote speeches and best practice sharing — is not only a moment to reflect on where we’ve come from. It is also an important opportunity to reaffirm why we exist as a federation - union and to consider where we are going next.

But behind all these structured efforts lies something harder to measure — yet just as critical: the relationships that make them possible.

As I reflect on the work of the EUEW and the direction we are now taking, I’ve become more convinced than ever that the key to our future lies in something both simple and powerful: trust.

When I began my mandate as Secretary General two years ago, I quickly saw that the EUEW is not just a federation of national associations or Advisory Council members. It is, fundamentally, a union of people — each bringing their own realities, concerns, and ambitions to the table. Building a shared direction requires more than reports or resolutions. It calls for empathy, active listening, and — above all — time.

I’ve seen how meaningful conversations — whether during formal meetings or in quieter moments at events — can turn hesitation into engagement. Equally, I’ve witnessed how a lack of context or an opportunity to connect can lead to unintentional distance. This is the nature of working across a European network — and it is precisely why connection must be understood not as a soft skill, but as the foundation of our work.

We rightly spend a great deal of time discussing strategy — programmes, initiatives, compliance, regulation, and data. As Henk Oude Brunink shared in his interview, the EUEW has made significant strides in creating tangible value through Initiative Multipliers, Expert Updates, and dedicated EUEW Projects that bring members together around shared concerns. Guillaume Dubrule — who will take over the presidency in 2026 — has spoken about environmental data and the importance of cross-sector alignment. It’s clear that this will be one of the defining challenges in the years to come.

A Federation of People, Not Just Structures

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EUEW Secretary General

Beyond “Your Topic” and “My Topic”

The Power of Proximity

One development has stood out to me this past year: how quickly themes such as sustainability, digitalisation, and evolving regulation are dissolving the traditional boundaries between “wholesaler topics” and “manufacturer topics”. And rightly so — the issues we face are increasingly systemic and shared.

In theory, the EUEW’s structure — with its Board, digital tools, and strategic programming — is efficient and effective. But as Henk wisely noted in his own reflection, today we are missing something: the unplanned, often coincidental value of being together in person.

Successful collaboration rarely emerges from formal mandates alone. It grows out of mutual recognition.

It often begins with a phone call, a meeting, or a conversation over coffee — where we collectively acknowledge that fragmentation is holding us all back.

From there, shared ambition begins to take shape.

This is not coincidence; it is the direct result of strong relationships embedded within our technical agenda.

The EUEW is evolving to reflect this. Many of our member federations now represent not only wholesalers, but also manufacturers — and in some cases, installers too. We are becoming a hybrid network of influence, and our challenge is to grow confidently into that identity while maintaining a clear focus on our original purpose.

The EDIT / June 2025

That is why we intend to reintroduce more in-person opportunities. There is enormous value in physical proximity — in hearing someone’s tone, seeing their body language, and picking up on what remains unspoken in a digital format. These are the moments that generate trust, surface nuance, and help people move from fixed positions to shared purpose.

Koen Lauryssen

A Call for Broader Participation

Looking Ahead — Together

One point that deserves honest reflection is participation.

When reviewing engagement in our webinars and even at the Convention itself, we’ve observed that manufacturers often outnumber wholesalers. This isn’t necessarily a problem — but it does raise a flag.

And so, for me, this Business Convention in Helsinki is not simply a celebration — though we have every reason to be proud of 70 years of shared history. It is a recommitment. A recommitment to trust. To meaningful connection. To doing the important work together — even when it is complex, even when it takes longer than we’d like.

If we want the wholesaler’s voice to remain strong and central, we must promote participation more actively.

Across all company sizes, across all countries, and across all roles. This is a shared responsibility.

The EUEW is not a Brussels office or a list of action points. It is us — every one of us. And it will only ever be as strong, relevant, and representative as the energy we all put into it.

Because in the end, that is how we build something that lasts.

Thank you once again for your continued trust and support. I look forward to our conversations — formal and informal — in the vibrant city of Helsinki, and to shaping the next chapter of the EUEW journey together.

A Convention Built by and for the Sector That is why I truly appreciate that this year’s afternoon programme features a rich variety of topics, proposed and presented by EUEW members and like-minded supporters — for the benefit of all Convention participants. These contributions come directly from the field, grounded in real industry experience, and they reflect the depth of insight and engagement within our network.

It is a strong signal that this Convention is not only shaped from the top down or managed by a central convention organiser, but also fuelled by the knowledge, ideas, and commitment of our wider community.

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THE WORLD N MORE POWER LOWER EMISS

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https://stories.abb.com/solutions The EDIT / June 2025

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ABB

Interview with Vincent Hurel, Global Head of Distribution Channels for ABB As the continent embraces more sustainable technologies and smarter solutions, industry leaders are pivotal in shaping the future landscape. We sat down with Vincent Hurel, Global Head of Distribution Channels for ABB, who shared his insights on the latest trends driving this dynamic market.

Vincent Hurel delves into how ABB Electrification, a global leader in its market, is navigating these changes and leveraging cutting-edge technologies to meet the growing demands for more energy, increased efficiency and sustainable solutions.

He also talks about the crucial role of channel partners have in this ecosystem, thanks to their capabilities and contribution on value-added solutions for widespread adoption of advanced electrification solutions.

The EDIT / June 2025

Vincent Hurel

What are the main future trends in electrification that you see developing in the coming years?

We are witnessing an unprecedented wave of change, and the energy landscape is quickly evolving. The urgent need for additional capacity and greater resilience is driving investment in reliable, resilient and green generation technologies. New renewable installations are appearing all the time, and all over the world, with these projects also rapidly increasing in scale.

The decarbonization of both generation and consumption requires fundamental changes to how we design and operate electrification infrastructure.

Plugging renewables into grids that have for decades been built around and optimized for fossil fuels is not always straightforward. Keeping the grid stable and secure is a delicate balancing act and integrating inherently intermittent energy sources like solar and wind adds more layers of complexity to already highly complex systems. As such, the complete phasing out of fossil fuels is not something that can be achieved overnight.

The energy transition ultimately requires the electrification of almost everything. It is widely accepted that this is one of the most important strategies for reducing CO2 emissions. No other approach currently on the table can realistically achieve the reductions needed to reach Net Zero emissions by 2050. It’s no secret that this will require huge amounts of investment

in modernization and optimization schemes, as well as in energy efficiency and in bringing new renewables online. However, it could also be argued that the cost of not doing so could be many times more.

As well as ramping up the use of renewables on the supply side, we must also focus on the demand side. The greenest energy of all is the energy that you don’t use, and so reducing energy consumption goes hand-in-hand with grid decarbonization. We’re seeing major progress in improving the energy performance of buildings using smart technologies, while new developments in the efficiency, performance and reliability of industrial assets are helping to meaningfully shift the dial on energy consumption.

Renewable energy is the cornerstone of the global energy transition. But there are major headwinds on the horizon. Geo-political shifts are causing market uncertainty. Changes in fiscal policies, and a trend towards regionalization and deglobalization, are also barriers to be navigated.

The energy transition represents substantial opportunities for ABB and its partners, as it will require extensive electrical infrastructure upgrades, new installations, and innovative solutions for integrating these sources into new and existing grids. The clock may be ticking on achieving Net Zero, but I’m confident that through technology, innovation and collaboration, a more sustainable world is well within our reach.

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ABB

What is ABB doing to respond to these market trends, and accelerate the net zero transition?

ABB is a global technology leader, and our product, solution and service portfolio focus are aligned to market needs, especially in digitalization and sustainable electrification.

Our recent European factory investments are helping to strengthen our presence in what is a very dynamic market, and allow us to better provide local, on-theground support for our customers. As mentioned previously, the energy landscape is changing, and investments we’re making today are putting us in a position where we are equipped to solve today’s challenges and to seize future opportunities. This allows us and our partners to scale up in growth areas, keep carbon out of the ground, and shift customers to predictive maintenance and modernization to improve efficiency and extend asset life.

As part of this, ABB invests around $1.5bn annually on R&D, ensuring that we continue to drive innovation forward. We regularly partner with startups and universities to incubate and encourage promising new ideas and are active in acquiring technology-focused businesses that can augment our offering with new and innovative solutions.

Key to this is our channel partners, who are an integral part of our business. We consider them as an extension of the ABB team. We invest to provide them with the tools, technologies and knowledge to help deliver our solutions, providing local support backed up with global resources and market-leading solutions and expertise.

As the world grows more interconnected, collaboration is key to unlocking future growth potential in both existing and emerging markets. Ultimately, we feel that we offer a powerful and compelling combination to tackle some of the world’s biggest challenges.

Innovation and collaboration will undoubtedly accelerate the energy transition, while offering new opportunities both for ABB and for our channel partners. As part of this, ABB has made a commitment to make its operations carbon neutral by 2030, and we continue to work with our suppliers upstream and downstream to reduce their emissions as well as our own.

The EDIT / June 2025

Vincent Hurel

How do you support channel partners distributors to deliver on these trends?

At ABB, our partnership with channel partners begins with strategic alignment, addressing market gaps and expectations to ensure both parties deliver exceptional value to end customers. By providing a comprehensive range of solutions from source to socket across various industries and segments, we strive to be the partner of choice for them. Our channel partners have a key role to play in the industry thanks to their expertise and capabilities, market outreach and specific value-added solutions and services. We support their positioning in the market by providing the latest portfolio innovations and efficient sales enablers.

We provide regular training with learning customeroriented paths, and it is more than 550 training courses in 20 different languages, with customizable learning paths that are available for our channel partners.

To guide customers’ choice, we also offer certifications that can be achieved by channel partners in specific domains depending on the partners’ core competencies, such as technical programs, or the ABB Value Provider program.

We are also attentive to the customer buying habits. Up to 75 percent of B2B customer journeys now start online, and in response to this trend we support our distributors with their e-commerce.

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ABB

We have successfully put in place our Distributors Online Acceleration Program containing a range of tools, solutions and approaches that support and empower our distributors to grow and enhance their online presence. A concrete example is the ABB e-Finder which connects potential customers searching for a specific products or solution to the web portal of the closest ABB channel partner with stock availability.

Again, the needs and priorities of the end customer are always front-of-mind here. By streamlining the process by which customers can find solutions, we can ensure that we are always matching them with the right solutions quickly.

What’s in it for channel partners?

First and foremost, being an ABB channel partner provides a positioning advantage. ABB is a recognized brand worldwide, with a vast global installed base and huge potential. We have a long and impressive track record at the forefront of technological progress, and we invest continuously in developing new and innovative technologies to ensure that this remains the case.

The EDIT / June 2025

To put it another way, our portfolio is constantly evolving as we are developing, solutions, entering new markets, adding vertical, channels, which provide a dynamic ecosystem in which to operate and grow.

As well as the $1.5 billion R&D spend, I mentioned earlier, we also actively seek out new acquisitions to strengthen and diversify our product and solution offering. A recent example of this is the announcement of our intention to acquire of Sensorfact, a fast-growing company specializing in energy management. The company’s hardwareenabled SaaS solution uses AI to help manufacturers digitalize operations and reduce industrial waste.

Despite global headwinds, customers increasingly see sustainability as a differentiating factor. How does ABB approach this?

Sustainability means many different things to people, but for us it is about accelerating the transition to a clean energy future by using technology to move away from fossil fuels, and improve energy efficiency in homes, industry, commerce, and transportation.

Vincent Hurel

As well as talking the talk, we must also walk the walk. Using technology upgrades and digitalization strategies, we are successfully decarbonizing the operations at many of our manufacturing sites. At these ‘ABB Mission to Zero’ sites, teams integrate a range of products and solutions from the ABB portfolio and partner providers, combining digital solutions, electrification and renewable technologies.

A good example is our nearby facility in Porvoo, Finland. We’ve installed a 375kW ground-based photovoltaic generation system, which self-generates 238MW per year and an ABB BE Sustainable with Active Energy solution to help the facility manager monitor energy flows, report on energy consumption as well as the cost and carbon footprint of the site.

ABB i-bus® KNX ensures optimum lighting at the facility and assures energy efficiency via constant lighting and presence dependent control.

The Porvoo facility is now a carbon-neutral operation.

In the first year, total energy efficiency increased by 21% and CO2 emissions have decreased by 636 metric tons. More than 93% of the site’s heating has been electrified and it is the first ABB site to recycle energy from its factory production and employ a geothermal system besides solar technology.

Another area where ABB is actively working to shift the dial is in circularity. Our approach to this covers all stages of the product life cycle, from design and sourcing, through production and use, all the way to responsible end-of-life services. This ultimately helps to keep carbon out of the environment, while preserving resources. For customers there are obvious benefits as well, namely in extending asset life and improving reliability and resilience, which in turn translates into improved process uptime and lower operating costs.

We continue to invest in expanding our service provision, while also developing pioneering new maintenance techniques – particularly in the field of digitalization.

Our ABB EcoSolutions™ program helps customers and partners make more sustainable decisions.

Each product’s circularity value and environmental impact are fully transparent. We are continuously partnering across the value chain to innovate and expand our ABB EcoSolutions™ portfolio.

Finally, we understand the challenges customers are up against, particularly when it comes to navigating the changing energy landscape. In response a growing number of our products now carry EPD certification to allow improved energy reporting, while also facilitating more informed decision-making for customers.

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Accelerate energy savings in record time Lead the pack through top tech with innovative lighting from Signify As the world leader in lighting we have made it our mission to provide you with high-quality lighting products, systems and services. With our innovations we contribute to a brighter world, making people’s lives safer and more comfortable, businesses and cities more energy efficient, productive and liveable – and the world more sustainable.

Philips UltraEfficient LED lamps Philips UltraEfficient LED lamps are your ultra good answer to all your customers’ sustainability demands! Thanks to a great technology breakthrough, they are recognized by their high efficacy and help your customers to immediately save energy compared with standard LED alternatives.

• Save from 32% to 62% energy compared with standard alternative products2 • Attractive payback times • Very long service lifes of up to 100,000 hours3 This icon has been developed by Signify and is used as a self-certification for the Philips UltraEfficient lamps and luminaires meeting the standards of EU Energy Label A or B (lamps) and tier 3 in IEA 4E SSL ANNEX (luminaires).

Energy savings of the UltraEfficient products compared with the Philips standard alternative products: Philips MASTER LEDbulb UE 4W A60 saves 50% compared to Philips CorePro LEDbulb A60 60W; Philips MASTER LEDtube UE EELA 1500mm 17.6W saves 32% compared to Philips CorePro LEDtube EM/mains Ultra Output 1500mm 25.9W operating on direct mains; Philips MASTER LEDspot UE 50W EELA saves 55% compared to Philips LEDspot GU10 50W; Philips MASTER SON-T UE 42.8W saves approx. 62% energy compared to Philips SON-T 100W E40 lamps (incl. 10W ballast losses) operating on direct mains.

3 For Philips MASTER LEDtube UE 1

2

Learn more at philips.com/ultraefficientprof

Our global brands:

Official Lighting Partner

Signify is Official Lighting Partner of Mercedes-AMG PETRONAS F1 Team The EDIT / June 2025

Sophie Breton

Interview with Sophie Breton, President - Professional Business Unit for Europe at Signify What is the role of wholesalers in Signify’s strategy, particularly in Europe?

In Europe — where markets are mature yet ever-evolving — they provide the reach, expertise, and customer proximity needed to deliver real value. The time when they could be seen as product distributors is really far away; they’re strategic partners who convert our innovations into practical, market-ready solutions. Their local knowledge, trusted relationships with installers, and supply chain prowess make them indispensable to our shared success.

How is Signify supporting its wholesale partners in the current uncertain economic and geopolitical climate?

Today’s world presents undeniable challenges — ranging from inflationary pressures to geopolitical tensions. At Signify, we recognize that in turbulent times, transparency and collaboration become paramount. We work closely with our wholesale partners to ensure continuity of supply, provide clear pricing and inventory information, and coordinate proactive planning to navigate market fluctuations.

We also invest in digital tools and training that enhance resilience and competitiveness, because our strength lies in moving forward together.

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Signify

How is Signify collaborating with wholesalers around sustainability?

Sustainability is no longer optional — it’s a core market driver. At Signify, we actively partner with wholesalers to make Environmental Product Declarations (EPDs) more accessible and impactful.

EPDs provide transparent, standardized data on the full environmental impact of a product throughout its lifecycle — from raw materials to end-of-life.

We’ve seen this in action through joint efforts where EPDs have helped customers make informed purchasing decisions aligned with circularity goals. It’s a powerful example of how collaboration between manufacturers and wholesalers can drive both business and environmental progress.

With ongoing global economic pressures and recent US tariffs, how are we working with our partners to navigate these uncertain times and remain resilient and competitive?

Global pressures such as rising costs, supply chain disruptions, and trade measures — including the latest US tariffs — create ripple effects across our markets. Our response is to strengthen our relationship with partners through proactive communication and adaptive strategies. By reassessing sourcing options, implementing buffer stock measures, and planning collaboratively, we mitigate risks.

This joint strategy, combined with smart product solutions, ensures that we remain resilient and competitive even in volatile conditions.

How is Signify helping the industry meet the requirements of the new Energy Performance of Buildings Directive (EPBD) in the European Union?

The Energy Performance of Buildings Directive (EPBD) is the EU’s main tool for improving building energy performance — critical, since buildings account for 40% of total EU energy consumption and 36% of greenhouse gas emissions. With 75% of buildings energy inefficient, the directive mandates zero-emission standards for new buildings and the renovation of the worst-performing 16% of non-residential buildings by 2030, and 26% by 2033.

At Signify, we support this transformation with Interact Pro — a proven, cost-effective retrofit solution that enables customers to meet current and future regulatory demands. Interact Pro includes Interact Ready luminaires and lamps that make buildings future-proof by unlocking lighting control, zoning, and occupancy detection capabilities. With the gateway in place, the system is ready to support evolving use cases — without the need to replace existing lighting.

The EDIT / June 2025

Sophie Breton

How do you see the relationship between manufacturers and wholesalers evolving over the next five years?

The future of our industry is increasingly collaborative.

Whereas the focus once rested solely on product and price, today we pursue a model of shared value creation. This involves deeper data-sharing, joint market planning, and coordinated investments in digital and sustainable solutions. The wholesalers who embrace these integrated partnerships — leveraging technology and combined expertise — will emerge as market leaders. At Signify, we are committed to nurturing these relationships as we collectively navigate the evolving lighting landscape.

Any message you would like to share with the EUEW and its members?

My sincere thanks go to all EUEW members for your resilience and partnership. You are a vital part of our mission to unlock lighting’s full potential for brighter lives and a sustainable future. We are honored to work alongside you in driving innovation, efficiency, and excellence. In these unpredictable times, trust and collaboration are our most valuable assets. Together, we will continue to shape an industry that not only meets today’s challenges but also builds a legacy of progress for tomorrow.

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POWER THROUGH LIGHT

SUSPENSE POWERED THROUGH SMART SOLUTIONS

SPOTLIGHT ON THE CHAMPIONS BAY ARENA

The EDITLEVERKUSEN, / June 2025 GERMANY

LEDVANCE.COM

Jean-Marc Vogel

Reliable Partnership and Investments in the Future: A Conversation with Jean-Marc Vogel, Managing Director Europe West at LEDVANCE The European lighting industry is moving faster than ever — driven by energy regulations, digitalization, and growing demands for sustainable solutions.

One company that's embracing these changes head-on is LEDVANCE. We caught up with Jean-Marc Vogel, Managing Director Europe West, to hear his insights into market trends, exciting innovations, and how LEDVANCE is powering ahead with new services and strategic moves.

1. MARKET OUTLOOK

2. COLLABORATION WITH WHOLESALERS

Jean-Marc, there’s a lot happening in the lighting sector right now. How do you see the market developing and where is LEDVANCE heading?

Wholesalers have always been a cornerstone for LEDVANCE. How are you evolving those partnerships in today’s competitive environment?

Light plays a fundamental role in our daily regular life without us noticing it. From simple artificial light production around us to wellness and growing crops, it is present everywhere and instrumental for life, such as water and air!

The market has been clearly shifting towards energy efficiency, smart technology, sustainability and reparability driven through innovation and traditional technology banning. Customers and consumers look for solutions covering the future trends and standards providing high quality lights for multiple use cases. LEDVANCE is responding by expanding our smart and human-centric lighting portfolio, offering products that not only save energy but also enhance well-being. As one lighting leader LEDVANCE plays a role of trend setter when it comes to technology, reuse of raw material, reducing footprint on Planet Earth and leaving a better place for the next generation. We lead, not just follow, these changes.

We continue to follow our path and stick to the philosophy we’ve always had: we focus on a reliable partnership with electrical wholesalers, that’s our DNA, period. This was one of the pillars when Ledvance was founded, and our customers can rely on us for the years to come. Our preferred route to the market is and will remain the three-tier distribution channel. Our wholesale customers will benefit from our innovation, family expansion and value-added products covering most of the applications. From a lamp company as we started in 2016 to a leader in luminaires, we have been continuing our journey by developing our capabilities and capacities in pulling projects through the channel.

Therefore, we have been strengthening our team to support this strategic move. This will enhance our consulting services and generate more demand.

Together with lighting designers, architects, planners and electrical contractors, we ambition to become a strong project house thanks to our European footprint.

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LEDVANCE

3. LEDVANCE R&D AND NEW PRODUCTS Innovation is key to staying ahead. What’s new on the R&D front at LEDVANCE? Not to mention that innovation plays an essential role and is one of our strategic pillars of our vertically integrated model. Not only in the domain of LED semiconductors have we done significant progress in term of efficiency, but as well in very diverse topics such as software for IoT integration proposing the Matter standard, recycling aluminum for complete housing (Nature Loop) or a well-designed Human Centric Lighting luminaire for kids in their learning environment or elderly people in their nursing home and much more to come. Expanding our offering in lighting management systems and electronics – including AI – is instrumental second to none to provide the ecosystem with the ultimate energy saving solution. We see great potential in smart lighting controls in buildings, supported by sensors and predictive maintenance monitoring. Indeed, R&D is not the only turf of high tech, simple and smart retrofit systems for renovation that save time to the electrician for installation might be less glorious but such beneficial in all aspects.

Everloop represents professional luminaires where all components are replaceable to enlarge the lifetime and reduce electronic waste.

Natureloop products from LEDVANCE are made from up to 50% recycled plastics or recycled aluminium.

4. ACQUISITION OF LOBLICHT LMS Systems offer additional energy saving up to 80% in Buildings, compared with traditional installations.

The LOBLICHT acquisition made headlines. What does this mean for LEDVANCE? The acquisition of Loblicht in January 2025 was an important strategic milestone. This German lighting design specialist, which will continue to operate independently, stands for highquality and sophisticated lighting solutions. While it is completing our portfolio in the upper segment, this allows us to reach customers’ segments such as lighting designers for architectural lighting.

The EDIT / June 2025

Jean-Marc Vogel

LEDVANCE Project Services (LPS) Project: Bike garage Amsterdam (NL) New luminaire products launched in 2025 by LEDVANCE, including products with Everloop features

5. CAPABILITIES FOR PROJECTS How do you plan to expand the project business?

As previously mentioned, LEDVANCE is pursuing his journey starting from products, moving to system and eventually performing projects. Therefore, in addition to the Loblicht acquisition, we have been also investing for quite a while now in other initiatives to strengthen our project business – such as product development, project management, front sales and back office, partnership to address untapped potential.

And the result hasn’t taken much time in coming with the projects weighing more than 20% of our topline. We will continue to further invest and position ourselves for the future in Lighting and Renewables.

6. LEDVANCE PROJECT SERVICES

7. FINAL OUTLOOK

You recently launched LEDVANCE Project Services.

What’s the big idea behind this offering?

Finally, if you could sum up LEDVANCE’s future ambitions in just a few words, what would they be?

Simple: covering the complete customer journey from design and prescription to customized solution delivery by optimizing the value chain. In a nutshell, making complex projects easy and cost efficient and working together with partners in Europe to find the best solution for fulfilling a project demand.

The environment remains challenging – but we see light at the end of the tunnel. We’re convinced that we need to take matters into our own hands together with our partners. Our goal is to decouple ourselves from general market trends through targeted investments. We’re focusing on new products and new areas of application.

That’s why we’re also strengthening our team on multiple levels – including marketing and digitalization.

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Welcome to Helsinki

The EDIT / June 2025

Welcome to Helsinki!

Helsinki City Manager

that make the most of our city, including the Helsinki Biennale, a contemporary art festival with thought-provoking exhibits set in our urban landscape and archipelago.

Dear EUEW Community, Thank you for choosing Helsinki as the host city for your 70th EUEW Business Convention.

We are delighted that you are coming to Finland’s capital.

Your timing is perfect. Helsinki is a beautiful city in early June, as nature is exploding with green splendour. Helsinki is situated on the glimmering Baltic Sea and our proximity to this important waterway is one of our defining features. This far north, the days grow quite long in the summertime, which means you will have plenty of daylight for exploring.

The venues you will be using are some of our city’s finest.

The Scandic Grand Central hotel is in a renovated wing of the Helsinki Central Railway Station, a masterpiece of Art Nouveau architecture. It is conveniently located just a short walk from everything in the city centre. The Paasitorni Workers’ Assembly Hall where you will have your meetings and networking opportunities is equally impressive.

There is so much to do in Helsinki in the summertime, I hope you will all consider staying for the weekend. This summer, Helsinki is hosting several exciting events

Another must-see is the Oodi Central Library. The City of Helsinki built Oodi in 2017 in honour of Finland’s 100-year anniversary of independence. It has since become Helsinki’s collective living room, a place where people of all ages gather for meetings, crafts, cooking, story time, musicmaking, books, clubs and chess games.

And, of course, no trip to Finland would be complete without a visit to a sauna. Helsinki has several public swimming areas and saunas right on the waterfront for you to enjoy. Once you have experienced the serenity that follows a refreshing swim and sauna, you will understand better why Finland has been ranked the happiest country in the world for eight years in a row.

You will soon gather to celebrate seven decades of groundbreaking electrical wholesale and infrastructure work. Our city has employed the expert services of many of your members in our concrete steps towards a green transition.

On behalf of the city, I would like to say that we are grateful for the innovations from professionals like you that make so much of our interconnected modern lives possible. I once again wish you all a warm welcome to Helsinki and look forward to seeing you at the City Hall Reception in June!

JUKKA-PEKKA UJULA

Helsinki City Manager

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A city with vision

Helsinki, a city with vision – just like us

As we began preparing for the 70th anniversary of the EUEW, we chose the theme Connected to the Future. But what does it really mean – to be connected to the future?

It’s not just about technology or innovation – as essential as those are in our industry. It’s about the choices we make today, with an eye on the world of tomorrow. It’s about taking responsibility, working together, and building something that lasts.

That’s exactly what we, within the EUEW, aim to do as well: to contribute to a future that benefits both people and planet – a future where we continue to strengthen, inspire, and connect with each other.

When we connected with Helsinki, everything fell into place. This is a city that doesn’t just talk about sustainability – it lives it. For visitors, that’s both visible and tangible: clean air, green spaces within walking distance, silent electric trams gliding through the city, and a strong sense of equality and community.

Helsinki shows us what’s possible when you truly think ahead, look around you, and collaborate.

While writing this piece on sustainability, the team at MyHelsinki shared with us a powerful article that perfectly captures what sustainability means in their city. We’re delighted to share it with you, because it reflects the essence of this Convention: where we are now, how we act today, and what a hopeful future can look like – if we choose to collaborate, support one another, and continue sharing knowledge.

The EDIT / June 2025

In this article, you’ll discover how Helsinki brings that connection to life – and why it’s such a fitting place to celebrate 70 years of EUEW together.

Sustainable Helsinki

Green, fair, clean and humane – sustainable Helsinki What does it mean for a city to be sustainable?

Let’s break it down the Helsinki way: it means that 70 percent of the city is green and blue (forests and water!); that public education and summer meals in the park are free; that the tap water is the cleanest in the world and the public transport excellent – taking you from the forest to the city centre to the islands with ease.

It means thousands of kilometres of cycling routes, with city bikes available on nearly every corner.

It means equality, community – and sauna. Yes, sauna!

It means a city that sustains life through daily choices.

A city that understands the building blocks of a good life and puts them into practice. A city that doesn’t burn out nature – or human nature. Because we – people and planet – are deeply intertwined. We are one.

What sustainability means in Helsinki, you can feel in the...

Air you breathe …among the cleanest in the world. For a capital city, that’s pretty impressive!

Water you drink Finland ranks as the country with the cleanest tap water, and Helsinki as the one with the best taste. So go ahead – refill your reusable bottle!

Sounds you hear Helsinki is made up of green spaces and water – parks, forests, beaches and the Baltic Sea. It’s easy to find peaceful sounds – and even silence – in the city.

People you meet Helsinki is the capital of one of the world’s most equal countries. You can feel this as a sense of safety and trust that flows through the city’s communities and culture.

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A city with vision

A Bit of Helsinki’s History Belongs Here Helsinki is a city you don’t just visit – you experience it. Walking through the heart of the Finnish capital, you quickly sense how history is still tangible and visible all around you.

As you stroll through Helsinki, you’ll notice influences from both East and West. The city was once a Swedish settlement, and that heritage is still present today – Swedish remains Finland’s second official language.

In 1550, Helsinki was founded on the banks of the Vantaanjoki River by King Gustav I of Sweden, intended as a rival to the thriving Tallinn across the Gulf of Finland.

Yet it took centuries for Helsinki to truly flourish. Only after its relocation to the south coast in 1640, with better access to seafaring routes, did the city begin to grow.

The EDIT / June 2025

Sustainable Helsinki

The real turning point came in the early 19th century.

Following the Finnish War in 1809, Finland came under Russian rule. In 1812, Helsinki was declared the capital of the new Grand Duchy of Finland. That decision changed everything. The city assumed a central role in the country’s development and was completely redesigned by the German architect Carl Ludvig Engel, who left a lasting mark on its cityscape.

To this day, his work defines the historic heart of Helsinki. The impressive Senate Square, with the majestic Helsinki Cathedral rising above it, is a prime example. Surrounding the square are the University of Helsinki and the former Senate building – now the seat of government. Together, they form a monumental stage that reflects the ambition of a young and emerging capital. The square is not just a popular attraction, but a living symbol of Helsinki’s shift from peripheral outpost to national centre.

A little further along, more traces of the past come into view. The Uspenski Cathedral, built in 1868 on a hill overlooking the harbour, recalls the Russian era.

With its red bricks, green domes and golden crosses, it is the largest Orthodox church in Western Europe. Down by the harbour lies the old Market Square (Kauppatori), which has been a bustling hub of trade since the 19th century.

The Esplanade – an elegant boulevard lined with classical façades, shops and cafés – transports you to 19th-century Helsinki, where townsfolk once strolled beneath linden trees. And in neighbourhoods like Kruununhaka, you can still find wooden houses that preserve the atmosphere of the city’s earlier days.

After Finland gained independence in 1917, Helsinki continued to grow, despite difficult periods of civil war and World War II bombings. The city recovered quickly.

The 1952 Olympic Games marked a new chapter, with Helsinki presenting itself as a modern, open and international capital. Today, Helsinki is a city of contrasts – quiet yet powerful, classical yet forwardlooking – where traces of the past remain visible, not as museum relics, but as living parts of the city.

Here, history isn’t a closed chapter, but a foundation on which the future is being built. And that’s exactly what makes a walk-through central Helsinki so special: every corner reminds you where this city comes from – and gently points you to where it’s headed.

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A city with vision

Fun facts about Helsinki The world’s most sustainable destination!

Helsinki was named the world’s most sustainable destination in 2024 by the Global Destination Sustainability Index – and that’s no coincidence.

Sustainability is embedded in everyday life here and lies at the heart of the Helsinki City Strategy. As a result, Helsinki is not only green, blue, and clean, but also fair, safe, and humane.

Ecological, economic, and social sustainability go hand in hand – and strengthen one another.

Come and experience it for yourself!

Stay connected to the earth: Feel the nature of Helsinki With 23,000 hectares of parks and forests per 100,000 residents, Helsinki combines urban living with nature in a way few cities can match.

Add the sea, a 300+ island archipelago, and the shifting seasons, and it’s easy to see why this city reminds you – all of us – that we are nature.

Listen to the silence (yes, it’s possible here!), gaze at the starry sky, ski across the ice, spot birds in the forest, or celebrate the summer solstice – and you’ll feel the Earth beneath your feet.

Take care of yourself: don’t burn out, just warm up!

Finland is famous for its saunas – a core part of Helsinki’s happiness and well-being. The health benefits are wide-ranging: social, psychological, spiritual, and physical. So step into a sauna, feel the löyly – the steam that rises when water is thrown onto hot sauna stones, also known as the steam of life – close your eyes, and breathe.

That’s all there is. Whether the heat is mild or blazing, the sauna is the perfect antidote to today’s culture of burnout. It’s what keeps life going.

The EDIT / June 2025

Pekka Laine

Lauri Schreck

Show Bar Masters

Pekka Laine as Lounge Vibes is talent vibraphonist (xylophonist) and keyboardist. His repertoire is wide-ranging – from classic entertainment music and jazz to lounge-style arrangements of iconic pop songs, as well as contemporary chart hits. The arrangements and sounds are entirely Pekka’s own creations — from the ground up.

Lauri Schreck, master of Kantele (a traditional Finnish plucked string instrument). In addition to the electric kantele, he also plays guitar and keyboards during the performance, creating loops that build the songs’ soundscapes.

Lauri uses live looping to build the soundscapes of the songs, creating layered backgrounds as he plays.

Show Bar Masters has been offering bartender expertise since 1996. A lively bar run by Finland's best bartenders, where glasses, bottles, ice cubes and shakers are flying and alcohol is burning!

Showbar contains speed, humor and solid professionalism. Over the years, Show Bar Masters have appeared on numerous TV shows.

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A SSOCI ATI ON, E VENT & I NCENTI VE MANAGEMENT