ExclusivelyPreparedFor
Client's Name
Julia Framo Akselrud
REALTOR-ASSOCIATE® RS-84916 | MBA, MRP609.865.6296
julia@framo-akselrud.com
juliasellshawaii kw com
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12-345 Aloha Ave #123
KAILUA, HI 12345
2 BED | 2 BATH | 1,000 SQFT.
Kailua is an extremely desirable neighborhood and is attractive to young professionals and families moving to the area
Your home last sold for $310,500 in 2009. The average price that homes in this area sell for is higher than the average list price That means many buyers are willing to pay more than the asking price to live in your neighborhood!
What else are buyers looking for? Based on my analysis of recent successful sales, they're most interested in hardwood flooring, open-concept layouts, bright kitchens, flexible outdoor spaces, and modern architectural details.
Your Needs Come First
Visualize your dream scenario for selling your home
What's the one thing that has to happen to make that dream scenario a reality?
How can I make that happen for you?
If we could add just one more thing to make this process even better, what would it be?
Why is that important to you?
The Process
The real estate transaction is complex - and navigating you through every step of the sale is my expertise.
Initial meeting, walk-through and needs analysis
Sign listing agreement
Prepare your property for sale:
staging, photography, etc
Launch "coming soon " marketing campaign
Establish a competitive price
Officially list your property
Start showing your house and hold open houses
Receive and present offers
Negotiate contract
Go under contract
Facilitate inspection process
Final walk-through
Close!
Pricing Strategy
To effectively price and ultimately sell your home: 1.
2. 3. 4.
We will research and create a pricing strategy to maximize the excitement and momentum of your property as soon as it goes live
Conduct a detailed, custom market analysis
Understand and consider the unique characteristics and amenities of your home and its location
Meld my expertise in the real estate market and your expectations around timing and outcomes.
A home priced at market value will attract more buyers than a. home priced above market value.
Additionally, a home priced competitively will attract a greater number of potential buyers and increase your chances for an expedited sale!
Finding Your Buyer
The savviest marketing plan is one that targets the channels buyers are already using to find homes. From optimized internet exposure to networking with local agents, I'll work diligently to find your buyer as fast and efficiently as possible
Internet
Real Estate Agent
Yard Sign/Open House sign
Friend, Relative, or Neighbor
Home Builder or Their Agent
Directly from Sellers
Print Newspaper Advertisement
Home Book or Magazine
Your Custom Marketing Plan
Digital Marketing That Drives Results
With 95% of buyers looking online at some point in their home search, mastering the digital space is a must My award-winning suite of technology marketing tools in combination with my market expertise will deliver optimized search, social media and email campaigns to ensure your listing shines online
It is my goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action!
Digital Marketing
World-Class Marketing Materials
Open House Flyer
For Sale Flyer Created for All InHome Visitors
Just Listed Postcard
Just Sold Postcard
Professional Yard Signage
Open House Flyer email blasted to real estate communities, affiliate networks and personal sphere of influence
For Sale social media broadcast
For Sale campaign targeted to highly qualified buyers
Launch listing on KWLS, MLS, and other syndication websites
Custom landing webpage and funnel campaign promoting the open house
Marketing Strategy
1
To ensure a positive first impression, we will guide you through preparing your home to go live Exterior features, in tandem with interior staging will be well thought out, creating an experience that will appeal to prospective buyers
2
Staging Photography
We have created strategic partnerships with the area ’ s best, professionally trained real estate photographers who will capture stunning, high-quality images of your home for both online and print broadcast
3
Print/Digital Media & Networks
Our team will determine the best print and digital media strategy for your home, based on the current market, location, features, etc. We believe this is not a one-size fits all process, but will ensure that your home is broadcasted via brilliant marketing collateral, individual property landing pages when applicable, and social media platforms Additionally, we will market your listing to the area ’ s top real estate professionals, affiliate networks, and our personal spheres of influence
Marketing Strategy
4
Your home will be featured on my personal website
5
We will create a dedicated individual property website exclusively for your home that will enhance and support our highly targeted marketing strategy.
6
Website Exposure Custom Property Website Open Houses
High-profile open house events will be coordinated to generate optimal traffic and attract highly qualified buyers. We will leverage this effort and generate interest with strategic advertising campaigns, doorknocking, press releases, newspaper ads, social media broadcasts, and website promotion
Why Keller Williams?
Leading the Industry
When you work with me, you work with a trained agent that has the backing of the world's largest real estate company, consisting of 180,000+ associates around the globe That puts your listing within the largest real estate network with the furthest reach.
KW has a global reach that allows your property to be broadcast to interested buyers around the world. My global network allows me to strategically market your property to the largest audience possible.
And by choosing to partner with me and the Keller Williams family, you gain access to a suite of technology that keeps you informed and engaged in what's happening in your neighborhood Keller Williams was built on a simple-yet revolutionary principle: people are what matter most
A Promise
To serve the community as a leader in the real estate industry and as a friend and neighbor
To always do the right thing, even if it isn't what is easiest.
To take care of your needs at the highest level through unparalleled professionalism and attention to detail No request is too small
To serve as a trusted local expert and adviser by your side.
To consistently and clearly communicate with you in the manner and frequency that you prefer.
To treat you and your family with straightforwardness, integrity, and respect at all times
To answer your questions, ease your concerns, reduce your stress, and expertly handle the entire real estate transaction
To hold myself accountable to finding the perfect home for you - after all, that is what my business is built on
The Bottom Line
Real estate is complicated
That's where I come in.
At the closing table, my goal is for you to feel that the purchase of your home exceeded all of your expectations, so throughout our interactions - from search to close - I'll work hard to achieve that goal.
When you choose me as your partner, you are not just getting a trusted, respected agent - you are getting a local expert who is passionate about serving our community and those who call it home.
Let's get started.