Listing Presentation - Bonnie McCrystal

BONNIE BONNIE McCRYSTAL McCRYSTAL THEMAUI HOME THEMAUI HOME

Dear Helen,

I want to thank you in advance for the opportunity to work with you in selling your Lahaina home. My number one goal is to have you delighted by the process and happy with the outcome. The success of my business depends solely on the satisfaction of my clients. My mission is to CARE about you and your family, SERVE you at the highest level possible, and GIVE back to the community. My goal is to ensure that the process of selling your property is rewarding both on a financial and emotional level. Once you have reviewed this information and witnessed how successful my approach is for my clients, I trust you will want to partner with me on the sale of your Lahaina home. Thank you for your consideration – I truly look forward to serving you and your family!

Aloha, Bonnie McCrystal Bonnie McCrystal

With

BONNIE BONNIE McCRYSTAL McCRYSTAL THE MAUI HOME THE MAUI HOME

ABOUT BONNIE MCCRYSTAL

Since 2017, I have been proudly affiliated with Keller Williams Realty Maui. I hold a real estate Broker’s license in Hawaii and I have represented clients selling and buying properties all over Maui and spanning across all segments of real estate, including residential, commercial, and land. In the majority of my real estate transactions, I represent investors. I am experienced with 1031 exchanges and I am passionate about executing real estate transactions with precision, accuracy, and expediency. I now serve on the Board of Directors as Luxury Chair.

I hold a BA from the University of Pittsburgh and an MBA from Georgetown University. Before real estate, I enjoyed a career in technology in the Northern Virginia area. I am a proud mom of two sons, who now attend UC San Diego and Seabury Hall. I was born in Honolulu, and today I give back to my community by volunteering on the Technology Committee and the Multiple Listing Service Committee of the Real Estate Association of Maui.

Bonnie McCrystal

REALTOR® RB-23335

BONNIE MCCRYSTAL

BONNIE’S PROCESS:

WHAT TO EXPECT FROM START TO FINISH

Marketing

Initial Meeting

We discuss your goals, your past experiences, your timeline and your expectations for the sale of your home

Listing Agreement

We meet in person or remotely to discuss the terms, review and sign the listing agreement

Professional still and video photography, including aerial photos to highlight your home’s location. The property’s launch will include a Wednesday Broker’s Open House for both residential and commercial brokers, a JUST LISTED email, complemented by an ongoing social media marketing campaign to continually drive awareness, reinforced with agent-to-agent outreach on a consistent basis

Escrow to Close

My transaction manager and I set your expectations about “what happens next” by communicating regularly and preparing an updated easy-to-read timeline every week We handle all escrow-related events such as scheduling the termite and building inspections and buyer walk-throughs; we take care of it all for you!

Property Visit

We tour your property together, review recent comparable sales, competing active listings and market trends, and create a plan of action to strategically reach your desired outcome

Vendor Bids

If needed, I will prepare a scope of work for vendors, meet the vendors at the home, and collect bids for your review and approval

Accepting an Offer

Incoming offers are presented to you immediately with my opinion on how to respond: accept or counter I am not in favor of rejecting an offer without having first replied with a counter-offer

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S T A R T F I N I S H

MY COMMUNICATION

KEEPING YOU UP TO DATE SO YOU FEEL INFORMED AND RESPECTED

Listing Calendar

To keep track of the entire process, from preparation to close, I'll create a calendar that includes all appointments and key dates to keep you informed - this is always client accessible

Curated Communication

I will communicate any appointments, progress, listing prep or key decisions that need to be made. Communicated to you by email, text, or however you prefer

Weekly

Weekly Update

Every Monday, I will provide an update on your home, so you're always in the loop and well informed. My goal is to answer your questions before you have them

Buyer Activity Log

Real time tracking of all potential buyer interactions at open houses, broker's tours, and private showings. Includes feedback and potential decisionsthis is always client accessible

PROPER STORY

Concierge Marketing Consultation

I listen to your story about the property and combine my knowledge about market demands to create a compelling vision for buyers

Professional Services

I always hire the best photographers and videographers and do not hold back on expenses required to expertly market your home

Integrated Marketing

My staff includes a professional mainland-based social media manager and a Oahu-based team of professional graphic designers to showcase your property with a style that creates appeal and attraction for buyers Tours

I respect you and your tenants’ schedules by requesting showings with 48-hours advance notice, and respecting the privacy of current residents of the property

PROFESSIONAL SERVICES

CURATED SERVICES WITH TOP-RATED PROFESSIONALS TO HIGHLIGHT YOUR HOME

Videography

I deploy professional videography services to capture and highlight the best parts of your home

Matterport

Allow buyers to experience and explore your home, whether they're here or miles away

Photography

Beautiful, rich, professional photography is used to showcase your property across the internet

Narrative

I want to weave a story that makes your home come alive and spark imagination and emotional interest

INTEGRATED MARKETING

A COMPREHENSIVE SUITE OF MARKETING COLLATERAL & TACTICS DESIGNED TO FIND THE RIGHT BUYER

Website

Taking all that beautiful media to craft a personalized property website for your listing

Takeaways

I want potential buyers to walk away with a piece of memorabilia to remember your home

Targeted Ads

From social media to display ads, I cast a wide net to find the most qualified buyer

Print

From brochures to targeted direct mail campaigns, I take advantage of this tried-andtrue marketing channel

Online Syndication

Mansion Global, Unique Homes, Wall Street Journal, Robb Report, and more than 500 sites around the world

Networking

Shared to our coast-to-coast professional and personal networks, including KW Luxury agents, Top Agent Network, and key clients

PROPERTY TOURS

EXCLUSIVELY HOSTING SHOWINGS TO ENGAGE BUYERS, HIGHLIGHT YOUR HOME'S VALUE, AND SELL YOUR HOME

Private Showings

I provide private showings to qualified buyers outside of public showings. This allows potential buyers individual time to explore your home

Broker's Tour

Every Tuesday in Lahaina, and on various days in Kahului, brokers are out touring for their clients. We always host during these days to communicate directly with other brokers.

Neighborhood Tour

Before we launch, I invite your nearest neighbors to stop in. Chances are, they might know someone who wants to be in the neighborhood

Open Houses

I staff open houses to best engage prospective buyers and agents with information and details to highlight your home

Location Events

Depending on the home, private events on location can generate enormous activity and interest by drawing in local agents and their clients who might be a prospective buyer