hallie pope monogram process hallie pope
visc 304
round 1 - focused on geometry and altering typefaces - favorites: 5, 7, 15, 17, 18, 20 - liked combinations using similar features (cross bars, strokes, bowls)
hallie pope
visc 304
round 2 - focused on grid and closure based designs - favorites: 4, 9, 12, 24, 36, 38, 59 - liked minimal versions with more content removed
hallie pope
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round 3 - transferring monogram versions into illustrator - favorites: 3, 9, 11, 12 - liked simple forms that flowed together
hallie pope
visc 304
hallie pope
round 4 - creating lock-ups with final monogram & name - favorites: rounded sans serifs with 2, flat or italic sans serifs with 3 - liked similar fonts to the design itself locked up beneath or next to the monogram
visc 304
hallie pope
visc 304
hallie pope
visc 304
hallie pope
century gothic bold Geometric Low Contrast Structured
century gothic regular Int magnimus, tet estrunt arum quo maionsequis qui rentempori di ipiet qui beratiae et excerro molori to eruptate rerspitat fugitempores de consed eos reiur ad mod mi, quo blaborem adia non plaut es voluptatur renim erferum que conseque dundipicae quuntis quatate quas maximil in et mo te eos et mi, sa con etur? Quis velleniatur, odit omnis cullaborion nobis repellia volorro dolupta erferov idionseque inim qui re in nulparibus.
visc 304
hallie pope
visc 304