home city ice process book hallie pope fall 2020 alex anderson
visc
mindmap history Home City Ice was founded by two friends with the goal of filling a need that people had yet to realize they needed. Started by James Crane and Mike Trainor back in 1934, the business wasn’t created just to sell ice, but to sell a new ice experience. Anyone can fill an ice cube tray and put it in their freezer, but Home City Ice does more. Our system freezes the water as it’s running, allowing the pure water to stay, while taglines Come chill with us We’re chill like that Refreshing with less stressing Upgrade to purely made Keepin’ it cool
impurities run off. This leads to purer ice with a fresher taste. It may seem small, but to us, every detail matters. It’s why we package and deliver our ice around the clock and around the country, ensuring that customers get what they need when they need it. But, hey, what can we say? We’re just chill like that!
visual audit
cool
home city ice
futuristic • glowing • cold
Ice is cool now, and in more ways than one. It is a product from the future that we’ve already had for millenia. When pursuing the future of consumption, why not make it the purest form? Home City Ice is making ice like you’ve never seen it done, so come join the cool kids of the future.
reliable home city ice
handmade • vintage • refreshed
Home City Ice is your local-national company. Our company and product have been around for a long time and we’re known for being there for any of our customers’ needs. We don’t just bring people ice, we bring people together through ice.
detailed home city ice
geometric • metal • sharp
Detail is of the utmost importance to our company. It’s why we make our ice from the purest running water, with multiple filters to keep our ice clean and fresh. We don’t cut corners or skip steps. Here at Home City Ice, we are bringing you the highest quality of ice because we care to see our customers satisifed and refreshed.
cool
home city ice
futuristic• glowing • cold
Ice is cool now, and in more ways than one. It is a product from the future that we’ve already had for millenia. When pursuing the future of consumption, why not make it the purest form? Home City Ice is making ice like you’ve never seen it done, so come join the cool kids of the future.
vampires home city ice
sharp • vintage • chilling
A biting frost, Chills down your spine, Have the dead come to haunt you? Or was it just our ice this whole time?
bees
home city ice
geometric • metal • sharp
Bees are cold-blooded creatures until they gather together. Our company is like those bees, bringing people together to create warm memories that can last a lifetime. We follow a hexagonal structure that bees follow choose, be it snowflakes or honeycomb. Our ice may sting, but it’s just a product of creating something fresh.
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CHILLINGLY COLD Home City Ice
New Spirit
Ice Distribution & Manufaturing
FEEL THE BITE Adhesive Nr. Seven Regular