How Data Cleansing Enhances Your Sales Lead Conversion

HOW DATA CLEANSING ENHANCES YOUR SALES LEAD CONVERSION

Inconsistent sales leads result in:  Incorrect sales forecasting  Inaccurate customer segmentation  Sales team inefficiency

Salespeople think they get high quality leads

8%

Accurate sales forecasting

28%

31% Consumers wanting personalized experience References: https://www.hubspot.com/state-of-marketing https://www.singlegrain.com/marketing-strategy/7-segmentation-mistakes-that-will-cost-your-business-money/ https://www.xant.ai/blog/sales-forecasting-research/

As a result

50% of all CRM based initiatives fail because of dirty data

- Gartner and Forrester

How CRM data cleansing and enrichment enhances sales lead conversion?

1

Better targeting and segmentation

Clean prospects data enables you to plan personalized content and offers leading to:  Top of funnel leads  Higher conversion rates  Larger sales opportunities

2

Lead nurturing

Data enrichment helps you to nurture sales leads across multiple channels:  Social media platforms  Emails  Direct calls  Messaging services

3

Smarter sales prospecting

Cleansed CRM data empowers salespeople to:  Prioritize high profile clients  Contact clients through multiple channels

How a leading US based data aggregator achieved

100% data accuracy

To cleanse 17M records yearly, a US-based data aggregator collaborated with HabileData

Solution

Business Impact

 Validate data against master repository

 Client met lead requirements of end customers

 Web research to ascertain data validity

 Reduced data processing cycle time

 Data segmentation

 Delivering 100% accurate data to clients

 A thorough data quality check process

Our Data Cleansing Process

Import Data

Data Correctness

Data De-duplication

Data Validation

Data Verification

Data Enrichment

Export Data

Are you looking to enhance the quality of your sales lead and improve conversion ratios?

Contact us today

www.habiledata.com | info@habiledata.com