6 B2B Data Enrichment Strategies to Make Your Data More Valuable

6 B2B data enrichment strategies to make your data more valuable

B2B data enrichment strategy keeps your database comprehensive, accurate and up to date with most recent information.

33% of customer and prospect data needs constant update, because data values change every single day.

Source: Experian

Which are the top 6 B2B data

enrichment strategies that keep data truly fresh?

Top 6 B2B Data Enrichment Strategies  Drive extensive Research  Select the right approach  Operationalize robust ASN (Append, Standardize, Normalize)  Verify strategically  Implement multi­way validation  Iterate and restart

Drive Extensive Research  Don’t rely on conventional data source •

Directories, authorized databases

 Discover unconventional data sources •

Reports and journals, Audio­videos, Financial statements

 Conduct in­depth contextual research •

Price, product, events, leads research etc.

Select the Right Approach  Segmented enrichment •

Enrich only interest audience data

 Sequential enrichment •

Follow the regular sequence

 Categorical enrichment •

E.g. firmographics enrichment, technographics enrichment, geographic enrichment etc.

Operationalize Robust ASN To maximize enrichment efficiency  Append must be linked to accuracy •

Connect ongoing research with append operations

 Standardize in real­time •

Have different data forms and formats

 Normalize by analyzing statistical metrics •

Have a dashboard for a single view

Verify Strategically  Apply the best verification method •

Email, geo­location, social profile verification etc.

 Evolve authenticity parameters •

Access the most pertinent data

 Use combo­verification •

Automatic and Manual approaches

Implement Multi­way Validation  Use rule­based methods  Drive human­led final validation •

Eliminate spam traps, malicious data, invalid domains, fake entries

 Implement artificial intelligence •

Use Macros and ML­workflows

•

Complement human expertise

Iterate and Restart  Have an agile enrichment process documented  Check data quality at the end of •

Each phase

•

Every cycle

 Re­enrich to reach zero point for •

Missing values, incomplete, invalid and inconsistent data

World’s leading hospitality data aggregator uses HabileData’s data enrichment solution to deliver 100% accurate B2B data Company

Business Needs

Solutions

 US­based data aggregator

 Enrich 17M records per year

 4 step ISO certified process:

 Provides tailor­made aggregation solutions

 12 hour delivery cycle

 Check

 Flexible data enrichment strategies

 Segment

 Web Research  Audit and Review

Impact  15M records validated  2M+ records authenticated in real­time  1M records segmented  Consistent 100% data accuracy achieved Read the full case study here..

Amplify your B2B data using a quality data enrichment solution.

Have accurate, complete, relevant, recent and real­time data in your B2B database.

Understand and implement by connecting with our data enrichment team.

www.habiledata.com info@habiledata.com