KELLY NOLAN
Creative Director & Lead Designer
KARA IVISON
Assistant Creative Director
SARAH CHRIST Photographer
CAITLIN NEELAND Map Designer
SUZIE WELLS Lead Content Writer
KAITLIN DONNAN Proofreader
SALES
KIRSTI VINCI
DAN MULVANEY
BRITTANY WALKER
CHRISTINE WHITE Marketing Consultants
MANUEL KARAM General Manager
STEVE HARRISON President
JEFF WASSON Production Supervisor
MIKE PRATT Prepress Supervisor
The Victor and Farmington communities are rich with diverse businesses and organizations that strengthen our local economy. No need to travel far for what you need or want; you’re bound to find whatever you’re looking for just around the corner.
We’ve compiled this guide to local businesses so residents and visitors alike may fully appreciate the essence of our community. Each business has a story, and in this community guide, we dive into the fascinating tales behind many local businesses. Discover the heart and soul that drives the enterprises forward.
Welcome to Victor and Farmington—where community, commerce, and connection thrive. From family-run shops to professional services, our towns are home to a wide variety of businesses and organizations that keep our local economy strong and our neighborhoods vibrant.
Whether you’re a resident or just visiting, there’s no need to look far—you’ll find what you need right here, close to home.
The Ontario County Chamber of Commerce, the Farmington Chamber of Commerce, and the Victor Community Development Office go above and beyond to welcome and support businesses large and small, with community festivities and networking events and exclusive opportunities to learn and grow together. We are proud to be part of Victor and Farmington, and we trust you are too.
This guide showcases the many businesses that make our community unique. Behind each storefront is a story, and within these pages, you’ll get to know the people and passions that drive them.
We’re proud to collaborate with the Ontario County Chamber of Commerce, the Farmington Chamber of Commerce, and the Victor Community Development Office, partners who work tirelessly to support and celebrate our local business community through events, networking, and shared growth.
Within these pages, read about remarkable businesses that exemplify the neighborly spirit that permeates the Victor and Farmington area. From daycare facilities to senior living centers, dental and medical practices, law firms and financial institutions, retail and wholesale businesses of all sorts, each maintains a deep focus on community. Be sure to say hello to these business owners and their staff.
From childcare centers to senior services, healthcare providers to retailers, law offices to financial institutions, our area is full of enterprises rooted in service and community values. Be sure to stop in, say hello, and support the neighbors who help make this a great place to live and work.
You’ll also find information on local attractions, schools, and organizations that bring us together and define the character of Victor and Farmington. Whether you’re here for a day or here to stay, we invite you to experience all the heart, energy, and opportunity our community has to offer.
Explore local attractions, schools, and organizations that form the lifeblood of our community. Whether you’re here for a day or a lifetime, immerse yourself in all that Victor and Farmington have to offer. Experience firsthand the vibrant spirit and countless opportunities that make our area truly special.
Divorce can be an overwhelming and challenging process, filled with uncertainty and endless questions. In times like these, having a reliable and empathetic legal team by your side can make all the difference. That’s where Bates Family Law comes in. With their streamlined approach, Alison Bates, a dedicated family law attorney, and her husband, Jeff Egburtson, a professional divorce mediator, provide couples in the Rochester area with an efficient, economical solution.
Experience matters when it comes to divorce and family law cases, and Alison Bates has an impressive record. As one of the most soughtafter Rochester divorce attorneys, she has represented thousands of clients in contested and uncontested divorces, child custody matters, and child support cases.
While most cases are settled outside the courtroom, Bates Family Law has over a decade of trial experience, enabling them to make informed decisions about when to compromise and when to push negotiation points to court. Additionally, they collaborate with financial advisors, business evaluators, and accountants to provide clients with comprehensive solutions.
An uncontested divorce is the fastest, most affordable path to divorce. Whether divorce is a recent decision or one decided years ago and you are now ready to move forward, Bates Family Law has streamlined the process to minimize costs. They will assist you every step of the way to help determine grounds for your divorce, educating you on all the decisions that need to be made to receive a Judgment of Divorce in New York, and they work with you to make these decisions. Depending on your situation, it can be as simple as filling out the Net Worth Statement and their Uncontested Divorce Questionnaire.
Bates Family Law is committed to their clients’ best interests. In their respective roles at the practice, Alison and Jeff’s goals emphasize communication. They value introspection and actively listen to their clients’ concerns, recognizing the emotional turmoil that naturally accompanies divorce. By creating a safe, supportive environment, they help clients feel understood, validated, and guided through the process with clarity and compassion.
At the heart of their practice is a genuine passion for helping people. Alison and Jeff understand that divorce is often the lowest point in someone’s life, marked by uncertainty, sadness, anger, and fear. They provide a safe space for clients to express feelings without judgment, offering clarity, compassion, and support.
Education is also key with Bates Family Law, as they strive to educate individuals about alternatives to traditional litigated divorce: mediation and uncontested divorce. Both options are faster, less stressful, and more cost-effective than hiring separate attorneys. Visit their blog posts on their website for more about this topic.
The Net Worth Statement is a NYS-required divorce form in which you list all of your monthly expenses and marital assets and debts. With that information and answers on the Uncontested Divorce Questionnaire, they quickly prepare your Separation and Property Settlement Agreement. This written agreement defines your divorce terms and includes decisions regarding spousal and child support, child custody, and distribution of debts and assets. In addition, they handle all documents filed in the case of an uncontested divorce. Unlike a contested divorce, in most cases neither party generally needs to appear in court.
Bates Family Law also offers Divorce Mediation, providing couples with the opportunity to work together and reach an amicable resolution while saving money. The process typically offers lower cost, greater control, better fitting outcomes, a shorter process, avoids involving one’s children, and better communication between you and your spouse. Mediation is a voluntary, less formal, and often much less expensive method of navigating the divorce process. The average cost of a divorce today is $12,900 per person with typically $6,500-$10,000 required up front to retain an attorney. Mediation fees, on the other hand, are significantly less expensive—around $195 per hour—and are paid as time is utilized. Once a couple reaches agreement on all necessary areas, the legal paperwork can be scribed, and the divorce finalized for an additional $2,750 split between the couple—a significant savings.
Mediation makes you an active participant in the divorce process and outcomes. Often less stressful, mediation involves no court dates and no attorneys unless you choose to involve them. Couples decide how often to meet and how long to meet for at each session, as well as custody arrangements and allocation of assets and debts.
At Bates Family Law, Jeff, acting as a neutral, third party, educates each party of their rights under the law and of decisions they need to make. The parties craft their agreement from there. Each party makes decisions for themselves rather than having the court decide for them. Mediation is always voluntary and either party can discontinue the process at any time.
Importantly, the mediation process is nonbinding, so it is a risk-free way of exploring possible resolutions. Changed minds are not broken promises. The goal, and the difficult part, is to get couples to agreement. Once couples agree, putting those agreements down on legally binding paperwork is a simple process. Mediation can help facilitate difficult conversations, help couples better communicate with each other, and help them save money.
Couples usually save time, with mediation appointments made on each party’s time, as often as weekly and as long as several hours, as desired. Rather than setting dates months apart due to attorney and court availability, couples make steady progress through structured discussions about decisions to address in order to divorce in New York State.
There are a few situations in which mediation is not recommended. If either or both parties are suspected of hiding things such as assets or debts, mediation may not bring them to light. If there is a power imbalance or domestic abuse preventing one of the parties from advocating for themselves, mediation may not work. Or if both people become so entrenched in their positions and will not compromise despite attempts to mediate, they may require court intervention. In these cases, hiring an attorney may be best.
In most cases, however, mediation is highly effective and results in a high degree of compliance, helping couples better communicate with each other, which is important as they continue to converse about their children for the foreseeable future. Sensitive topics such as parenting and holiday schedules are discussed in structured, low-risk, non-binding terms until— hopefully—reaching mutually acceptable agreements.
Free mediation consultations are available. We are happy to answer your questions, discuss the mediation process and its value, and help you and your partner decide if mediation is right for your situation.
Bates Family Law offers a holistic, compassionate approach to family law, focusing on both short- and long-term outcomes to support you and your children through challenging times. Conveniently located between Rochester and Canandaigua, they serve clients across Monroe and Ontario Counties, providing free parking and a discreet entrance for privacy. Flexible meeting options, including phone and virtual conferences, ensure accessibility.
By choosing Bates Family Law, you gain a dedicated, empathetic team committed to your best interests, guiding you through the divorce process with expertise and care for the best possible outcomes.
Call (585) 433-4661 or visit BatesFamilyLaw.com.
“Let me use my experience to reduce this overwhelming process down to something much more manageable for you.”
- Jeff Egburtson
Shopping locally means that more money will stay in the community. According to recent research from Civic Economics, local eateries return nearly 79 percent of revenue to the community, compared to just over 30 percent for chain restaurants. Overall, for every $100 spent at a local business, around $73 remains in the community, versus roughly $43 when shopping at a non-locally owned business.
Local business owners typically are inclined to go the extra mile for their customers and are personally invested in the services and products they are selling. As a result, shopping locally tends to be a personalized experience. Furthermore, a local business owner may be more amenable to ordering products for specific clientele. Such personalized service is typically not accessible when shopping big box stores or other shops where owners are off-site.
Waiting in long lines for checkout or to pick up merchandise ordered online can drain consumers’ energy and contribute to stress. Local businesses tend to have short lines and small crowds, which can lead to a more pleasant shopping experience.
Local businesses generate more tax revenue per sales dollar, according to Rubicon, a digital marketplace for waste and recycling businesses. Taxes paid by local small businesses go to support schools, parks, roads, and other programs that benefit the community as well.
Local businesses often support good work in the community, such as non-profit groups. These can include schools and sports teams, among other groups. According to Dr. Sue Lynn Sasser, professor of economics at the University of Central Oklahoma, studies indicate non-profits “receive 250 percent more support from small businesses than larger ones.”
Local businesses support other local businesses by buying and selling among each other. A local, independently owned restaurant may source its ingredients from local farms, which means visitors to such eateries are supporting multiple local businesses each time they dine out.
businesses are a
particularly local economies. These enterprises help their communities in a multitude of ways.
Acadia Canna & Kratom, established in 2019, is a locally owned family business that strives to educate the community by offering holistic alternative wellness practices for those experiencing pain, anxiety, or sleep disruption. The family started Acadia as a small boutique selling hemp-derived salves and tinctures that reduce inflammation and aid in pain management. Their passion for alternative practices stem from the mother in the family, one of the owners, needing spinal fusion surgery. She experienced the full benefits of the hemp plant firsthand through a strong topical CBD salve that reduced inflammation and helped her avoid surgery. The firsthand experience of CBD’s transformative power fuels the family’s passion to break the stigma on plantderived wellness practices and seeks to shift people’s perspectives to include unconventional approaches to achieving overall well-being.
Acadia is no stranger to consumer awareness and staying ahead of market trends. Within the first two years of business, Acadia expanded its inventory to include other plants such as kratom, kanna, and kava. Acadia remains at the forefront of the functional mushroom and
nootropics movement for health and wellness benefits. In 2024, Acadia customers queried employees about other products such as functional, non-hallucinogenic mushrooms, to reduce brain fog, increase mental clarity, and increase stamina energy. Mushroom varieties such as Reishi, Chaga, and Lion’s Mane are known to promote calm, focus, and overall wellbeing. As a result of consumer and employee input, Acadia is launching their flagship line, “Grow,” which includes various blends of nootropics and functional mushrooms to aid in sleep, mental clarity, and increase overall well-being.
Acadia demonstrates a strong commitment to community impact through fundraising, community service events, and donations. In the past year, Acadia has donated children’s gifts to the Golisano Children’s Hospital during the holiday season, musical instruments for the music therapy department at Holy Childhood, and books in other languages to the library at local hospitals. During the holidays, staff rally to gather toy donations and funds, which Acadia matches and delivers to children. During the Thanksgiving season, Acadia donates non-perishable goods to the food cupboards in each town where an Acadia location exists. Acadia also organizes city clean sweeps in the spring which are open to the entire community.
When customers step into an Acadia location, they enter a thoughtfully curated interior reflecting the company’s care and commitment to inclusivity. Each layout is designed and built by the owners, with carefully chosen wooden shelving and plants for the Acadia jungle-like interior. Succulent plant walls, tropical plants, curated light fixtures, and lo-fi instrumental music set the tone for the space and are hallmarks of the Acadia brand.
Acadia team members strive to educate each consumer on available products, the history of each plant, and the correct way to utilize products. The team’s depth of product knowledge is a point of pride. While the team cannot give medical advice, they are well-educated on the products and can explain potential interactions with customers’ daily medications. Transparency is a core value at Acadia – third party lab test results and certificates of analyses are available for every product.
Acadia has three New York locations – Monroe Avenue, Penfield, Victor – and one location in Stroudsburg, PA. Visit Acadia in-person or online for international shipping at Acadiacanna.com.
Monday-Friday 10:30am-7:30pm • Saturday 10:30am-6:00pm
Now with a 2nd location to serve you better!
In the heart of Upstate New York, Advent Automotive has been serving the community with unwavering dedication and expertise for nearly 25 years. Joe Bevacqua and Michael Callarana are the driving forces behind Advent Automotive, a name synonymous with reliability, honesty, and exceptional automotive care. With a journey that started from a passion for “hot rods” in his youth, Joe has built a reputable establishment that stands out for its customer-centric approach and commitment to quality.
As owner and founder of Advent Automotive, Joe and Mike’s story is one of self-taught expertise and unyielding dedication. Fondly recalling his automotive beginnings at the age of 15, Joe has seen it all – from tearing his parents’ cars apart to mastering the art of auto mechanics through a Boys Scouts Explorer Program. From there, he climbed the ladder within a sponsoring company, transitioning from auto mechanic to Assistant Manager and finally to Manager. At the cusp of his late 30s, Joe ventured into the realm of entrepreneurship, creating Advent Automotive.
What sets Advent Automotive apart is its distinctive approach to business. Unlike many in the industry, Joe and Mike’s business operates on an hourly basis rather than commission-driven models. This ensures that every repair is prioritized based on necessity, eliminating any incentive for unnecessary services. With a bustling parking lot filled with cars and trucks in need of care, Advent Automotive handles an impressive average of 35-40 vehicles each day. The overwhelming demand led to the establishment of a second repair shop, expanding their service to the community.
Upstate New York’s harsh winters and salt-ridden roads present unique challenges for auto repair. Yet, Joe’s team thrives in this adversity, addressing rusted springs, deteriorated shock absorbers, warped brake rotors, and more. For Advent Automotive, tackling these challenges is a testament to their expertise, and they’re up for the task.
At the heart of Advent Automotive’s success lies the cornerstone of customer trust. Joe’s proudest moments come when a customer places their faith in
the business, dropping their keys on the counter with the assurance that their vehicle is in capable hands. This trust is earned through a commitment to integrity, as Joe, Mike, and their team approach every job with honesty and a dedication to genuine work.
Looking to the future, Joe and Mike’s ambitions remain unwavering. With a team of eleven dedicated employees, he envisions passing the torch to their sons and business partners, ensuring the legacy of Advent Automotive lives on for generations to come. Joe humorously contemplates scaling down his own role in the business, quipping that he might reduce his workload to “three days per week until he is about 90.”
Advent is more than just a repair shop; it’s an integral part of the community. Through sponsorships and partnerships with local events, schools, and emergency services, their business gives back to the community that supports it. From Log Days in Farmington/Victor to Cobblestone Performing Arts Center, from hockey to baseball teams, Advent Automotive is there, offering a helping hand. Advent also helps repair and maintain Farmington Ambulance, and Victor and Farmington Fire Department vehicles.
Advent Automotive is all about trust and assistance. From its humble beginnings rooted in passion to its present status as a pillar of trust and reliability, Advent Automotive is a testament to the power of commitment, expertise, and community spirit.
Located on Cobblestone Court Drive in Victor, Orville’s celebrates their four-year anniversary and welcomes you to discover why their appliances, friendly sales team, and dependable reputation place them head and shoulders above their competitors.
Locally owned and operated, Orville and Anne Sarles opened the first location in Buffalo in 1965. Orville’s currently services eight locations and their team has maintained the Sarles’ legacy of being the go-to “appliance specialists” across the Rochester and Buffalo region. Orville’s combines high quality products, diverse brand selections, and competitive pricing with a trusted name Western New Yorkers have come to recognize for the past sixty years.
Store manager, Lucas Goller, explains why their philosophy of always putting the customer first, and their convenient service model has helped them continue their tradition of excellence: “We try to get to know every customer, to help best assess their needs.” Orville’s recognizes that customers will be more likely to have a positive buying experience when their team finds products that best suit their needs and expectations. The sales team carefully guides customers through the process without pushy sales.
Chief Executive Officer Shawn Buffum says, “Our approach is making sure it’s right for our customers and for our employees. Our business is based on selling quality appliances at competitive prices with service backed by a local company. We have all the
resources and technology of a big box store, but with the advantage of being locally owned and operated.”
While other appliance companies outsource their service, delivery and installation departments, Orville’s approach has always been about keeping everything in-house. All employees are recruited, trained, and educated in-house, which promotes a satisfying customer experience. Knowledgeable sales and service representatives are key to answering customer questions and concerns.
As the largest appliance dealer in Western New York, Orville’s offers other savvy advantages. For example, Buffum says, “We utilize technology to enhance the customer experience. Our software tracks and maps our delivery routes with estimated arrival times. We also utilize this software to communicate with our customers, to provide delivery times though texts along with realtime updates. On our website, customers can track their deliveries by entering their phone or invoice number.“
Always putting the customer first, Orville’s offers financing and a low-price guarantee. Buffum says, “We continually monitor our local competition to keep prices low. If you find a lower price, we will beat it.” Customers can also apply for financing if they are unable to pay on the same day.
In addition, with the largest selection of available products and manufacturers, you are sure to find a product that will put your mind and your wallet at ease. With eight showrooms across Western NY, they purchase large quantities at a discount and pass the savings on to their customers.
Stop in today and discover what makes Orville’s the best appliance specialists in the region.
“I had the best experience at Orville’s. The salesperson was knowledgeable and friendly. The delivery team was clean, respectful, and helpful.”
“Orville’s sales staff, delivery services, and follow-up are all top notch, and the employees are very friendly while providing professional courtesy and services. I highly recommend Orville’s and will continue to purchase my appliances there.”
“We have purchased numerous appliances from Orville’s over the years and have always been impressed by their outstanding, professional service, tremendous prices, and excellent delivery It would be difficult to imagine any other store with such a winning combination.”
Where they believe that everyone deserves a safe & decent place to live.
Through their local ReStore centers conveniently located in Canandaigua, Henrietta, and Webster, Greater Rochester Habitat for Humanity turns this vision into reality every day. When you shop at or donate to a ReStore Center, you directly support Greater Rochester Habitat for Humanity’s mission to provide housing and essential items to local families in need.
Proceeds from every purchase made at a ReStore Center fund sustainable housing initiatives for community members who require assistance. By partnering with families, Habitat for Humanity offers a “hand-up, not a hand-out” approach. Families work alongside Habitat volunteers throughout the construction process, attend financial literacy classes, and ultimately purchase their homes with affordable mortgages.
Since merging the area affiliates from Wayne, Ontario, and Monroe Counties in January 2023, Greater Rochester Habitat for Humanity has expanded its ability to assist more families. In 2024 and 2025 alone, the organization plans to build 20 homes thanks to the support from ReStore sales, private donations, and corporate sponsorships.
In addition to building new homes, Greater Rochester Habitat for Humanity’s Critical Home Repair Program plays a crucial role in keeping existing homes safe and habitable. Coordinator Robert Merz credits the program’s success to dedicated volunteers, affirming, “There’s so much we aim to achieve, and though we can’t do it all, it’s gratifying to know that we are making a meaningful difference in making homes safer for folks.”
Your support helps build the story of home. Stop in at your local ReStore and shop, donate or volunteer and help families build their story of home.
To learn more, visit GRHabitat.org.
Discover a one-of-a-kind optical experience at T.Spex Eyewear, where personalized service and outstanding customer care take center stage. Founded in 2020 by Tonia Holmes, a seasoned local optician with over 26 years of experience, T.Spex Eyewear has quickly become the go-to optical shop in Canandaigua and Farmington.
T.Spex prides itself on personalized and outstanding customer service. You’re not just a number. The team will treat you like family and spend time with you during appointments. T.Spex offers custom frames and lenses and wants you to look your best! “‘Life is too short for just one pair of glasses’ is our motto,” says Holmes, who has over 150 pairs herself. Tonia and her team take the time to understand your requirements, helping you select the perfect frames and lenses to ensure you look and see your best.
Tonia loves guiding customers to find the ideal frames that enhance their confidence and vision. She says one of her proudest moments is witnessing the gift of sight come to life. Seeing smiles on customers’ faces as they
put on a new pair of glasses with crystal-clear vision is truly rewarding. It’s moments like these that drive the team to go above and beyond to exceed expectations.
T.Spex aims to expand to new locations, while maintaining its strong reputation for exceptional customer service with a warm, family-oriented atmosphere.
Check out the exciting developments that are happening at T.Spex Eyewear this year. Explore the latest collection of Wiley X sunglasses, perfect for protecting your eyes in style. Experience the future of eyewear with the iGreen custom frame line, offering a wide range of style, color, size, and temple options.
Beyond offering outstanding eyewear, T.Spex Eyewear is deeply committed to giving back to the local community. The company regularly donates old glasses to the local Lion’s Club and contributes to various local groups, including the Kiwanis Club, The Victor Farmington Library Summer Reading Program, and the Gorham Food Pantry.
Experience the T.Spex Eyewear difference – where passion, personalized service, and community support come together. Visit their Canandaigua or Farmington locations and let Tonia and her team redefine the way you see and wear glasses.
Life is too short for just one pair of glasses.
Empowering through the arts in Upstate New York Cobblestone Arts Center on Route 332 in Farmington is a 501(c)(3) non-profit organization dedicated to enriching the lives of adults with disabilities through creative expression in music, dance, theater, visual arts, and more.
Founded in 1983 to bring visual and performing arts to rural communities, Cobblestone’s journey includes the creation of the Wheels In Motion wheelchair dance company in 1986. This initiative not only inspired the development of their full-day arts classes but also became a hallmark of the Center’s inclusive mission.
Cobblestone believes that art breaks down barriers and unites communities beyond differences. Their mission emphasizes hiring passionate professionals and fostering growth with integrity. Their vision extends across all ages and abilities, offering classes in music, dance, theater, visual arts, public speaking, and media to promote community involvement and personal development.
Cobblestone Arts Center stands as a beacon of creativity, accessibility, and compassion, anchored in history and poised for a brighter, more inclusive future.
Cobblestone’s inspiring programming includes the flagship “Celebrating the Arts” Dayhabilitation Program that offers year-round full-day instruction in music, dance, theater, and visual arts. Participants of all ages benefit artistically as well as emotionally and cognitively. The complementary Dayhab Without Walls (DWOW) program takes creativity out into the community, with outings to museums, libraries, and shared meals, fostering independence and social engagement.
Cobblestone hosts a robust offering of community lessons led by regional artists. Options include private guitar and violin lessons, SHiNE Dance Fitness, Boundless Abilities Theatre, Swing Dancing, Art Club, Teen Work Programs, and more.
Cobblestone organizes a diverse lineup of events, including an annual Run, Walk & Roll, a Passports Series celebrating global cultures through lunchtime concerts and workshops, Kid’s Nights Out, Trunk or Treat, Winterfest, and an array of performances by the Cobblestone Players.
Their expansive facilities, including a 140-seat theater, dance studio, art room, music room (with instruments and equipment), gallery, and a newly added 3,500 sq ft annex with classrooms, kitchen, bathrooms, and porch, are also available for rent.
Cobblestone plans a transformative 95,000 sq ft Wellness and Recreation Center adjacent to the current site to include turf sports facilities and an indoor track, early childhood enrichment programs, mental health and alternative medicine services, childcare, and a community library. Stay tuned and/ or get involved to help the project come to fruition.
Cobblestone is driven by a skilled and compassionate team supported by supervisors, passionate teachers, paraprofessionals, maintenance staff, transportation staff, and a Board of Directors who all keep Cobblestone’s vision and mission alive.
By attending events, renting the space, enrolling in classes, or supporting financially, community members help drive a vision of inclusion and artistic expression. Cobblestone invites everyone to help build a world where the arts bring people together.
6019 Amber Drive, Farmington
Features: a basketball court, a pavilion w/ picnic tables and grill, pickleball court, playgrounds, tennis court, a walking trail, EV charging stations, refillable water fountain station, and restrooms
Boughton Road, East Bloomfield
• 330 Acres
• 5 Miles of Trails
PERMIT REQUIRED: This park is only open to East Bloomfield, Victor, and West Bloomfield residents
Features: fishing access, multiuse trails, picnic shelter, and seasonal restrooms
7405 Dryer Road, Victor
• 132 Acres
• 15 Miles of Trails
Features: athletic fields, bicycle skills area / pump track, box rink (turf covered year round), multiuse trails, playground, picnic shelter, and restrooms
1101 Meadowbrook Lane, Farmington
Features: a pavilion and restrooms (unlocked only on event days)
1744 Maplewood Drive, Farmington
Features: a pavilion
956 County Road 8, Farmington
Features: a basketball court, playground, tennis court, volleyball net
7929 Main Street Fishers, Victor
• 93 Acres
• 5 Miles of Trails
Features: fishing access, multi-use trails, pickleball courts, picnic area, tennis courts, and seasonal restrooms
85 Lynaugh Road, Victor
• 6 Acres
• .5 Miles of Trails
Features: dog park, picnic area, playground, and seasonal restrooms
7350 Victor-Mendon Road, Victor
• 54 Acres
• 3 Miles of Trails
Features: fishing access, multi-use trails, picnic area, and seasonal restrooms
235 County Road 9, Victor
• 39 Acres
• 1 Mile of Trails
Features: community garden, fishing access, heated lodge / cottage, multi-use trails, picnic area
39 West Main Street & Mead Lane, Victor
• .3 Acres
Features: benches and flower gardens
continued on page 24
1438 Mertensia Road, Farmington
Features: basketball court, gaga ball, 98 person lodge w/ amenities, pickleball court, playgrounds, tennis court, walking path, seasonal bluebells, EV charging station, refillable water fountain station, nearby Auburn Trail
7891 Lehigh Crossing, Victor
Features: basketball, bike trail, multi-use trails, volleyball, and restrooms
HOOK PARK
5861 Allen Padgham Road, Farmington
Features: a pavilion
6680 Paparone Drive, Victor
• 47 Acres
• 2 Miles of Trails
Features: fishing access, grill, heated lodge / cottage, multi-use trails, pavilion, picnic shelter, playground, volleyball, restrooms
760A Duck Hollow, Victor (Playground)
797 Rainbow Run, Victor (Soccer Fields)
• 70 Acres
• 2 Miles of Trails
Features: athletic fields, multi-use trail, playground, sledding hill, and seasonal restrooms
Victor Hiking Trails, Inc. is a non-profit, all volunteer organization that builds and maintains hiking and biking trails and paths in Victor that are open for all to use. 85 East Main Street, Victor www.victorhikingtrails.org 585-234-8226
victorny.org/Facilities
victorny.org/Facilities
Nestled in the heart of New York State, Victor offers a dynamic blend of retail, industrial, and high-tech business opportunities that make it an ideal destination for both residents and visitors. With its unique mix of attractions, Victor has something for everyone, whether you’re looking to shop, explore, or simply relax.
At the epicenter of Victor’s bustling retail scene is Eastview Mall, one of the largest super-regional shopping centers in New York State. This premier shopping destination boasts over 150 upscale stores, including many national retail chains and distinctive restaurants that cater to every taste. Eastview Mall isn’t just a local favorite; it attracts visitors from across the Northeast and Canada, making it a true shopping mecca. Surrounding the mall, you’ll find an array of smaller, independent retailers that add charm and variety to the shopping experience, especially along the main route leading into the picturesque Village of Victor.
Victor is not only a retail haven but also a thriving industrial center. The town and village are home to cutting-edge research, development, and manufacturing facilities making significant advancements in their fields. Victor’s businesses have garnered regional and national recognition for their excellence, with nine area companies securing spots in the prestigious Rochester Top 100 for 2023. This blend of industrial prowess and high-tech innovation positions Victor as a leader in driving economic growth and development.
When it comes to relaxation and recreation, Victor is second to none. The town’s Parks & Recreation department offers a diverse range of programming and events for youth and adults. A highlight is the weekly concert series at Victor Municipal Park, where performers entertain crowds with country, blues, funk, and even performances by Victor’s own Community Chorus Thursday nights in June and July.
For outdoor enthusiasts, Victor is a paradise with over 70 miles of trails perfect for hiking and biking. Dryer Road Park stands out with its adaptive mountain bike rental and tour program, the first of its kind in the area. Dog lovers rejoice in the newly opened off-leash Harlan Fisher Dog Park, which features separate areas
for large and small dogs, complete with agility features to keep your furry friends active and engaged.
The Seneca Art & Culture Center at Ganondagan, which opened in 2015, offers a rich cultural experience. Located at the State Historic Site, Ganondagan spans almost 600 acres and was the original site of a Seneca town that existed over 350 years ago. This site provides a unique opportunity to explore and learn about the rich history and heritage of the Seneca people.
Victor’s vibrant community spirit shines through its annual events, which are a hit with locals and visitors alike.
• Every Wednesday from June through October, the Village of Victor hosts a Farmers’ Market, offering fresh, local produce and goods.
• The Victor Music & Food Festival in August features three stages of live music, local brews, food trucks, and a spectacular fireworks display, making it a summer highlight.
• In September, Explore Victor Fest offers over 100 exhibits and vendors, big trucks, shopping, food, music, and activities. Kids can explore emergency vehicles, watch fire demonstrations, and even witness a helicopter landing—all for free!
• For those who love a spooky good time, Spooktacular Victor in October invites adults to trick or treat around the village, enjoying beer, wine, spirits, and food from local businesses while competing in a costume contest.
• The year ends on a festive note with the Victor Jingle Mingle, an annual holiday event that includes shopping, wine and beer tastings, visits with Santa, Elsa, and Olaf, and a holiday parade down Main Street.
Victor truly offers a vibrant mix of opportunities and experiences, making it a must-visit destination. Whether you’re looking to shop, explore high-tech innovations, or simply enjoy the great outdoors, Victor has something for everyone. Discover Victor today and experience the charm and vitality of this unique town.
Take a drive or stroll around Victor and Farmington, and you’ll experience the perfect blend of small town hospitality, stunning landscapes, and a wide array of attractions sure to captivate. Known for its rich history, heritage, and progress, this community has something for everyone. Whether you seek adventure, relaxation, or a delightful mixture of both, the Victor/Farmington area invites you to create lasting memories with small town living and big city opportunities. Come discover the charm of this community in Upstate New York.
Nature enthusiasts find themselves in paradise exploring the breathtaking scenery of the area. Immerse yourself in the miles and miles of trails winding through hundreds of acres of park land across Victor and Farmington. The Auburn and Lehigh Valley Trails are favorites, but don’t miss the many lesser-traveled trails awaiting your discovery. For over 30 years, Victor Hiking Trails, Inc. has worked with local government, civic, and trail groups to create and maintain a 65-milelong trail system for the community.
Mountain biking enthusiasts enjoy trails developed specifically for them at Dryer Road Park, with its 15 miles of diverse trails also perfect for hiking, cross-country skiing, and snowshoeing. The park also features a bicycle skills area, a pump track, a box rink, a playground, a picnic shelter, athletic fields, and yearround bathrooms.
Check out the MaryFrancis Bluebird Haven with its living classroom supporting bluebird conservation and habitat restoration. With 39 acres, MaryFrancis also features a mile-long trail winding through woodlands, fields, and alongside the pond, offering choice birdwatching opportunities.
The sledding hill at Mertensia Park is a local hotspot each winter. The park also includes athletic fields and courts, as well as a playground and a lodge available by reservation.
Recreation Department programming brings the community together with a wide variety of events and opportunities across the area throughout the year.
Delve into the area’s rich Seneca heritage at Ganondagan State Historic Site, New York’s only park dedicated to Native American history. Or check out the stone pyramid monument on the bank of Irondequoit Creek, marking the gravesite of Pabos, a Basque explorer seeking the Northwest Passage known as the first European visitor to the area. Across town, check out the Farmington Quaker Meetinghouse, known for its proud support of equal rights for Native Americans,
African Americans, women, and other groups over the years.
Juxtaposed against the modern Eastview Mall lies the historic Valentown Museum, nestled within the 14-acre Valentown Square, a cluster of preserved 19th-century buildings and America’s first shopping mall and community center that offers a fascinating glimpse into the past. Don’t miss the driving tour of Victor’s historic sites, highlighting schoolhouses and homesteads of iconic residents from yesteryear. Or stroll the village’s charming streets with historic buildings and quaint shops to be transported to another era.
For the ultimate shopping experience, head to the Eastview Mall area, a premier shopping destination drawing visitors from across the region. Explore a vast selection of high-end stores, boutiques, and restaurants. Indulge in a shopping spree, catch a movie, or savor a delectable meal at one of the many dining options available. To escape the hustle and bustle, venture into the charming village and discover unique boutiques and specialty shops. Antique enthusiasts find favorites dotting the Farmington and Victor area. There’s truly something for everyone.
Food lovers delight in the diverse culinary scene in the Victor and Farmington area. Treat your taste buds to delicious farm-fresh goodies at farmers’ markets and roadside stands, and sample high-quality wines and home-brewed craft beverages here.
No visit to Victor and Farmington would be complete without immersing yourself in the warm, welcoming community. Check out local events and festivals that showcase the vibrant culture and traditions. Enjoy live music performances, art exhibits, and community gatherings at venues large and small across the area and bask in the region’s talent and spirit.
For over three decades, Victor Dental Care has been a steadfast pillar of oral health and wellness in the Victor community. Dr. Kevin Bolger and Dr. Meaghan Bolger have been the owners since 2021 but the practice was started in 1989 by Dr. Mark Tornatore. Under his supervision the practice evolved into a thriving office providing comprehensive care, a tradition the Bolgers plan to continue.
A local success, Dr. Kevin Bolger was once a patient of Dr. Tornatore and found his enthusiasm for dentistry through his experiences with local dentists during his schooling. He obtained his dental education at the University at Buffalo School of Dental Medicine, where he also met his wife, Meaghan. After nearly ten years of practice in Buffalo, the Bolger doctors returned to their origins, establishing themselves in Victor to pursue their common goal of providing exceptional dental care.
Victor Dental Care stands out as a beacon of excellence in the dental industry, driven by its commitment to thoroughness and patient comfort. At Victor Dental Care, a dedicated team blends advanced dental technology with a personal touch, ensuring a comforting experience. The doctors’ commitment to learning keeps the practice at the forefront of oral healthcare, creating a modern yet familiar atmosphere.
The heart of Victor Dental Care beats with a sense of unity and camaraderie among the staff, fostering a supportive environment that translates into exceptional patient care. From passionate hygienists who educate and empower patients about oral hygiene to compassionate assistants who guide patients through their treatments, every team member plays a crucial role in making your visit a positive one. The administrative team’s expertise in navigating insurance matters and addressing scheduling concerns adds another layer of seamless service.
The driving force behind Victor Dental Care’s success is deeply rooted in its dedication to the community. Drs. Bolger find inspiration in serving the very community they call home, helping patients enhance their oral health and confidence. This connection is particularly profound as they continue a family legacy of community service. Dr. Kevin Bolger’s grandfather served on the Victor Central Schools Board of Education for over thirty years and his mother was a teacher at Victor’s middle school for almost twenty years.
Victor Dental Care’s commitment extends beyond its office walls, reaching into the heart of the community. Across the street from the Victor Farmington Food Cupboard, Victor Dental Care regularly donates dental products and hosts food drives. The practice also participates in local events such as the village Halloween scarecrow contest and supports other local causes and organizations, underlining the practice’s dedication to making a positive impact beyond dentistry.
As part of its ongoing journey, Victor Dental Care aims to expand its presence as a vital dental care resource for the rapidly growing community.
The Bolgers’ personal goal of continuous learning reflects the practice’s unwavering dedication to offering the best possible care. With an open door to new patients, Victor Dental Care welcomes you to experience the pinnacle of dental excellence.
To all their cherished patients, Victor Dental Care expresses gratitude for their trust and support. For those seeking a dental home where modern expertise meets a welcoming, community-oriented approach, Victor Dental Care is just a phone call away at 585-924-8940, or you can visit their website at victordentalcare.com.
Victor residents have another reason to smile when they hit the road—Delta Sonic has opened a brandnew location in town, bringing with it a tradition of quality car care and community connection that spans nearly six decades.
Founded in 1967 in Niagara Falls, NY, Delta Sonic has always been family-owned and operated. Over the years, the company has grown into one of the most trusted names in car care across New York and beyond. Known for blending innovation with hospitality, Delta Sonic is a go-to destination for drivers who want their vehicles shining like new.
The company is renowned for its touch-less car wash and detailing services. Its most famous wash, the Super Kiss, is a customer favorite. Delta Sonic was also the first car wash to install a vehicle-moving conveyor in its detail shops, further streamlining the customer experience.
For Delta Sonic, it’s about more than clean cars. The company’s mission is simple yet powerful: to bring joy to the journey for both team members and customers.
More than 85% of Delta Sonic’s Executive and Senior Management started their careers washing cars at the company. For tens of thousands of young adults, Delta Sonic has been not only a first job but also a stepping stone to lifelong careers. This year marks more milestones for the brand: 40 years in the Chicago market and a new location in Clay, NY.
Giving back is at the heart of what Delta Sonic does. By supporting hundreds of local charities, running round-up campaigns, donating to fundraising auctions, and offering a special fundraising program for non-profits, the company takes pride in making a difference in every community it serves.
At Delta Sonic, the motto says it all: Be Clean. Be Happy. Whether it’s a sparkling Super Kiss wash, detailing services, or the peace of mind that comes with supporting a business that invests in its people and neighborhoods, Victor drivers can now enjoy the Delta Sonic difference.
Visit the new location today and experience why Delta Sonic continues to set the standard in car care.
Visit our newest location at: 7463 Pittsford-Victor Rd. in Victor
• A clean & shiny car every day
• Time-saving access to the Unlimited Wash Express Lane
• Use at any location
• Save on Interior Cleanings
• Use of Super Plus ClubIndoor VIP vacuums Scan to join online:
Owned and operated by Herb and Karen Ego since 2012, Doodlebugs! Children’s Learning Academy offers education-based care for children aged six weeks to 12 years. Their comprehensive programs include Preschool/Pre-K and Summer Camp, combining developmentally appropriate classroom experiences, enrichment activities, and center events.
Karen, former Center Director, recently retired but continues to provide advice and support to the staff. Herb manages business operations. Celebrating their 12th anniversary last year, Doodlebugs! has been a cornerstone of the Victor community, actively involved in supporting charities while delivering highquality care. Focused on developing children’s love for learning, curiosity, and kindness, they have touched and supported numerous children, parents, staff, and community members over the years.
Doodlebugs! Victor received recognition as the Chamber of Commerce’s service provider of the year in 2022. The Rochester area Doodlebugs! childcare centers have been recognized as the best daycare providers by the Democrat and Chronicle’s annual readers survey the last two years. The academy is nationally accredited, exemplifying their commitment to excellence. Many families have entrusted their children to Doodlebugs! from infancy to kindergarten, and staff have watched them grow into remarkable young individuals.
The academy’s dedicated teachers and staff deserve special praise for their patience and kindness. Herb says “It takes a special person to spend eight hours with 10 or more children under five! [The staff] are incredible and the impact they have on young children often goes unnoticed, but not by us. Like us, they simply love kids and the boundless joy they bring to each day.”
Doodlebugs! lives by its simple mission statement: Happy Parents, Happy Teachers, and Happy Children. Striking a balance and fairness among the different stakeholders is key because if the parents and teachers are happy, the children will be too.
Beyond their educational services, Doodlebugs! actively contributes to the community. Doodlebugs! engages in fundraising for the Victor Farmington Food Cupboard, Toys for Tots, Ronald McDonald House, Stroll for Strong, and others, and sponsors community charities including the Serenity House, Victor Farmington Library, Canandaigua PBA youth programs, as well as Victor Little League Baseball and other children’s sports teams. They also support community events like Hang Around Victor Day and other local Victor Economic Development events.
To learn more about Doodlebugs! in Victor, contact Karen Ego at 585.742.1200 or victor.ny@doodlebugs.com.
MJS Insurance Agency, LLC, operates as the GEICO local office in Webster, NY with a dedicated team serving the community since September 2020. Owner Maxwell Scheur oversees operations within the business. With a wealth of experience in the insurance industry, including 6½ years with GEICO Corporate, Scheur brings a deep understanding of the field and a passion for helping clients protect what matters most.
MJS prides themselves on offering big box pricing by selling GEICO products, ensuring clients get the best value for their insurance needs. However, what truly sets MJS apart is their commitment to providing tailored support and service to every client. They believe in going the extra mile to ensure clients have coverage that fits their unique circumstances. They offer convenient Monday-Saturday office hours, including evening and weekend hours.
For the team at MJS, the most rewarding aspect of their work is helping community members safeguard their assets and what matters most to them. They are passionate about providing comprehensive insurance solutions that bring peace of mind and security.
Scheur says his inspiration for business success is his family and “providing them the best possible life I can.” He says he’s also inspired by the MJS team, striving to provide them with opportunities that enrich their lives and careers. Together, they
work tirelessly to ensure clients receive the highest level of service and protection.
One of Scheur’s proudest moments as a business was that the team still grew the business in 2024, which was a very challenging landscape for insurance. He says they were still able to assist countless families and households in Rochester, protecting their homes, automobiles, and other valuable possessions. This accomplishment speaks to the dedication and expertise of the MJS team.
Looking ahead, Scheur says his goal is to build a strong company that gives back to the community regularly. He aspires to create a sustainable family business that can be passed down to future generations, ensuring a lasting impact on the community.
Community involvement is essential to MJS. That’s why they proudly sponsor multiple events and organizations throughout the year, including two teams for Penfield Little League. They attend and sponsor PENFEST in June, an incredible community event organized by the Penfield Chamber of Commerce.
Whether in person or over the phone, contact the team at MJS Insurance Agency, your local GEICO office in Webster. They are open Monday thru Thursday 9AM-7PM, Friday 9AM-6PM and Saturday 10AM-4PM. They would love to help you save money on your insurance cost while also improving your level of coverage!
Located at 1423 Hathaway Drive, LNB’s Farmington office stands as a unique blend of history, community, and personalized banking. Celebrating its five-year anniversary this September, the branch is impossible to miss as you travel Route 332—its iconic red, barninspired design pays tribute to Farmington’s past.
Preserving local heritage was central to the project. LNB restored and incorporated the Hathaway House, the town’s second-oldest structure, into the branch, now serving as a Community Room open to local groups. Outfitted with exquisite woodwork, historic photography, large murals, and antiques donated by the Hathaway family, Ontario County Historical Society, and the Town of Farmington, the space is a tangible celebration of local history.
LNB’s commitment to community extended to construction, with local craftsmen, contractors, and suppliers involved throughout the process.
Beyond its appearance, the Farmington office offers full-service banking rooted in relationship-driven service. LNB’s local team leaders and staff are familiar faces, dedicated to delivering personalized solutions and WOW! customer service that goes beyond expectations.
While tradition runs deep, LNB also embraces innovation. With robust online and mobile banking
platforms, you can manage your finances anytime, anywhere, without sacrificing the personal attention that defines LNB’s approach.
At LNB, banking is about more than managing money. It’s about building lasting relationships and providing solutions that grow with you. Whether you’re looking for personal banking services to support everyday needs, business banking tools to help your company operate more efficiently, or wealth management strategies to plan for the future, LNB offers a comprehensive range of financial services tailored to your goals. With a focus on personalized guidance, local decision-making, and trusted expertise, LNB is here to support individuals, families, and businesses at every stage of their financial journey.
Stop by the Hathaway Drive office and experience the difference for yourself. Whether you want to learn more about services or simply enjoy the building’s historical charm, their friendly team is ready to welcome you.
One of only a few locally-owned senior living communities in the area, Parkwood Heights boasts a picturesque setting, nestled on 122 acres off Victor Rd in Macedon, just minutes from Fairport, Victor, Farmington, and Canandaigua. Originally opened as an 88-unit senior apartment building in 2000, Parkwood has since constructed 64 custom-built patio homes for individual ownership, and two phases of ranch villas, the last phase of which was completed in 2022.
Parkwood offers a range of housing options designed to meet the unique needs and preferences of its residents, the villas and patio homes as well as independent and Enriched Living apartments. All of Parkwood’s housing options offer spacious floor plans with ample community space for residents to socialize and enjoy life. All rental units include full back-up power so outages do not affect Parkwood residents.
Residents can dine in Parkwood’s Fireside Dining Room, stroll to the Parkwood Creekside Park, and work out in the fitness center. Parkwood’s exceptional Activities Department curates an array of engaging outings and events to help residents fill days with fun and excitement. The brand-new patio and gazebo now provide the perfect site for outdoor dining and activities.
Parkwood’s Independent Living options allow seniors to enjoy time with friends and neighbors while avoiding the loneliness and home maintenance that plague so many seniors living in their long-time family homes. Parkwood’s Enriched Living program adds Case Management and Medication Management along with other services. Experience the unmatched senior living at Parkwood Heights. Contact them today to schedule a personalized tour and discover the warmth and hospitality that define the exceptional community.
The spring 2025 opening of its Victor Medical Group Pharmacy marked yet another milestone for UR Medicine Thompson Health in serving the growing communities of Victor and Farmington.
Open Mondays through Fridays from 9:30 a.m. to 6 p.m., the new pharmacy is at 53 West Main Street in the village of Victor, adjacent to Thompson’s Victor Family Practice and one of the health system’s OB/GYN offices. The location complements Thompson’s existing pharmacy at the Canandaigua Medical Group, further expanding access to services for patients throughout the region.
Also at 53 W. Main St., Thompson has a satellite of its Advanced Surgical Services, where general surgeon Dr. Joseph A. Talarico meets with patients two days each week.
Thompson currently maintains three other sites in the Victor/Farmington area:
• UR Medicine Thompson Health Physical Rehabilitation Services. At 7670 Omnitech Place, it is off Route 96 and next to UR Medicine Orthopaedics & Physical Performance. The highly trained staff members offer treatment for orthopedic injuries, hand therapy, post-surgical rehabilitation, preventative exercise programs, and treatment of sports-related injuries.
• The Farmington Medical Group. This location opened just north of the Cobblestone Arts Center at 1614 Route 332 in 2023. With
17 exam rooms, the building houses both Farmington Family Medicine and a Thompson OB/GYN practice, which includes an on-site OB/GYN ultrasound suite and a lactation room for breastfeeding mothers.
• The Thompson Medical Center. Just off Route 332 at 1160 Corporate Drive, this site includes Farmington Urgent Care, Farmington Rehabilitation Services, and the Farmington offices of Canandaigua Medical Group Internal Medicine and Canandaigua Medical Group Pediatrics. Also in the building is Thompson’s occupational medicine program called HealthWorks, providing workplace health services to employers throughout the region.
According to Thompson Health President/CEO Michael F. Stapleton, Jr., Victor and Farmington are very much on the radar of health system leadership when it comes to planning for the future. He says, “It’s exciting to be located in an area experiencing so much growth and change. Just like health care, our neck of the woods is never stagnant, and I’m confident in our ability to continue to grow together as we care for current patients and welcome new ones.”
For more information on Thompson’s services in Victor, Farmington, and beyond, visit www. ThompsonHealth.com. To keep abreast of the latest developments within the health system, follow Thompson on Facebook, LinkedIn, Instagram, and X.
For the most up-to-date list of events in your area, visit the Chamber of Commerce and Parks & Recreation websites! Scan the QR codes below for direct access
Ontario County Chamber of Commerce Victor Parks & Recreation Farmington Recreation Department
1000 County Road 8, Farmington 315-986-8100 townoffarmingtonny.com
Town Supervisor: Peter Ingalsbe pingalsbe@farmingtonny.org
Town Clerk: Michelle Finley townclerk@farmingtonny.org
1023 Hook Road, Farmington 315-986-8195 • Fax: 315-986-2891
Justice: Morris H. Lew Court Clerk: Tracey Curry 315-986-8195 court1@farmingtonny.org
Justice: Nathan Thomas Court Clerk: Daniel Wasson 315-986-3113 court2@farmingtonny.org
85 East Main Street, Victor 585-742-5000 • 585-924-0202 townofvictorny.gov
Town Supervisor: Jack Marren supervisor@townofvictorny.gov
Town Clerk: Karen C. Bodine townclerk@townofvictorny.gov
11 Framark Drive, Victor Fax: 585-924-6958 court@townofvictorny.gov
Justice: Reid A. Holter 585-924-5262
Justice: William F. Kocher 585-924-5775
60 East Main Street, Victor 585-924-3311 • Fax: 585-924-0282 townofvictorny.gov/village
Mayor: Sean McAdoo mayor@villageofvictor.org
Village Clerk: Pamela Hogenes villageclerk@villageofvictor.org
1321 East Victor Road, Victor 585-924-3959 • Fax: 585-924-3181 info@victorfarmingtonambulance.org victorfarmingtonambulance.org
PO Box 25117, Farmington Non-Emergencies: 585-924-3631 Emergencies: 911 • info@farmingtonfd.org farmingtonfd.org
Chief: John Weidenborner chief@farmingtonfd.org
Station #1: 135 Hook Road
Station #2: 1225 Hook Road
34 Maple Avenue, Victor Emergency: 911 Non-Emergency: 585-924-3321 victorfire.com info@victorfire.com
Chief: Steve Lamarco chief@victorfire.com
Written by the COUNTY CHAMBER of COMMERCE
When people ask us, “What does the Ontario County Chamber of Commerce do?” — the short answer is: we help businesses thrive. But the full story is so much more meaningful.
The Ontario County Chamber (ONChamber) provides connection. We create opportunities for local businesses to meet, collaborate and build relationships that strengthen not just their operations, but our entire community.
“We’re here to be a resource, an advocate and a connector for the businesses and organizations that make Ontario County such a great place to live and work,” said Tracey Dello Stritto, president and CEO. “Our mission is to be a partner to our members and provide the support and connectivity needed to create a thriving economy — and we take that to heart every single day.”
ONChamber supports businesses of every size and industry. With more than 500 members, we serve solopreneurs working from home, growing non-profits, family-owned shops, the county’s largest employers –and everything in between.
“What a specific member needs may be different from what another member needs, and we understand that,” said Marisa Enzinna, director of member relations and communications. “We offer a wealth of programs and benefits — all designed to empower business and economic growth.”
Through professional development workshops covering topics such as human resources, marketing and workplace communication, we help members stay informed and connected to the broader business community.
Leadership development is a cornerstone of our work at ONChamber. One of our initiatives is Leadership Ontario, a 10-month program designed to cultivate both personal and professional growth. Participants work with a leadership coach and connect with peers from across industries, but what truly sets this program apart is its focus on community immersion. Through program days exploring topics such as local government, education, economic development and county demographics, participants gain a deeper understanding of the issues shaping Ontario County
— and how they can make a difference.
“We’re not just building better leaders for their companies,” said Tracey. “We’re building engaged leaders for our entire region.”
“In addition to helping businesses grow their leadership teams, we also love celebrating our members and telling their stories,” added Marisa. “Through Member Milestone Monday features, Chamber ON The Road visits and our Megaphone newsletter, we connect our members with the greater community and help raise their visibility.”
Recognizing that business success also depends on workplace well-being, we recently piloted a new partnership with Family Counseling Service of the Finger Lakes, offering mental health support for employers and employees alike.
“Mental health support is crucial to employee performance and retention,” said Marisa. “We’re thrilled to offer the EESS program for just $28 per employee per year — about the same as a single co-pay in other programs!”
We also strive to give our members a collective voice on the issues that matter most to them. This past May, the Chamber team traveled to Albany for our first Advocacy Day.
“It’s crucial that our elected officials know the concerns of business owners in our community,” said Tracey. “Before we visited Albany, we surveyed our members and brought those results directly to Senator Pam Helming, Assemblywoman Andrea Bailey and Governor Kathy Hochul’s office.”
This annual event is now a permanent part of our advocacy efforts.
Our work is driven by a bold vision: to be an essential pillar for business success, providing promotion, connectivity and advocacy that empowers business and economic growth in Ontario County. And that’s exactly what we aim to deliver through everything we do — from monthly networking mixers to leadership programs and marketing support.
Whether you’re launching a new venture, expanding your business or simply looking to connect, the Ontario County Chamber is here to help. Stop by our office –113 S. Main St., Canandaigua -- or visit www. onchamber.com to learn more.
We are an umbrella agency consisting of Economic Development, Victor Local Development Corporation, Discover Victor, NY and Community Events – serving as a one-stop shop for business resources.
Mission: To be the catalyst for a successful, strong, and thriving community.
Vison: Promote and lead local businesses through our innovative partnership created to be a single resource for business support.
Let’s break it down…
Economic Development is a department of the Town of Victor, located at the Victor Town Hall – 85 East Main Street. The Town of Victor appreciates the importance of retaining and attracting business to the area to maintain and grow the economic vitality of this community. The Town advanced those efforts by forming the Economic Development Department and funding the operations of the Victor Local Development Corporation.
Victor Economic Development representatives provide an array of services to assist with business start-up, expansion and relocation to Victor. We are able to accomplish this by partnering with economic development entities such as the Ontario County Economic Development Corporation, and the Victor Local Development Corporation to tailor the best possible incentive packages for our customers.
Victor Local Development (VLDC) - established in 1999 as a resource to revitalize the downtown area. The organization has spearheaded many initiatives focused on the Village of Victor. Those initiatives include recruitment of businesses, providing business support by offering low interest loans and acquiring grant dollars to fund building and streetscape improvements. These successful initiatives positioned the Victor LDC as the logical driver of economic development for the Village and Town of Victor. In 2014 the Town established the Economic Development Department and took on the financial responsibility for the VLDC. The Victor Local Development Corporation exists to further the Economic Development initiatives for the Town of Victor by providing low interest loans, façade improvement funding and administering grant funds from state and federal agencies to local businesses.
The VLDC is a 501(c)(4) corporation and oversight is provided by a seven member board of directors.
Discover Victor, NY – Facebook, Instagram, and a website promoting Victor businesses and community events. The social media initiative was started in 2023 to extend the reach on local events and business news. Multiple FB pages exist that were established by local residents and get muddled with other content. Discover Victor, NY is designed to focus on local Victor businesses and community/business events.
Community Events – We work to put on community events that showcase local business and attract both residents and visitors. Many local business owners not only participate but assist in the coordination of these events. You can find the current events calendar at www.victorny.org –community events calendar at the bottom of the home page or scan the QR code.
For more information or if you are looking to locate in Victor, please contact:
KATHY
RAYBURN
Director Economic Development
Executive Director VLDC krayburn@townofvictorny.gov 585-742-5073
The Farmington Chamber of Commerce rolls out the welcome wagon to local businesses and new residents. An all-volunteer organization, the Chamber has 9 board members and several committee members led by President Dan Delpriore and Vice President Charles Parkhurst. The team works hard to bring opportunities and value to Farmington area businesses. The Farmington Chamber fosters trade and commerce and supports professional interests of businesses in the town of Farmington.
The Farmington Chamber offers incredible benefits to its members, including:
• Website business listings
• Welcome Wagon Bags for new residents with members’ business information
• Ribbon Cuttings and Mixers
• Breakfast/Lunch and Learn seminars
• Farmington Farm Market
• Music at the Market
• Annual Scarecrow contest
• Annual AMVET/Chamber Golf Tournament
• And so much more
The Farmington Chamber partnered with the Town of Farmington and has installed 25 new welcome signs along the roads entering the town to promote tourism and accurate wayfinding.
The Chamber’s ever popular Farmington Farm Market, hosted by local business owner and Board member, Karen Brake, is held weekly on its new day of Thursday from 3-6pm at the Finger Lakes Gaming and Racetrack, bringing the community together with delicious, locally grown produce and baked goods, local artisans and more. The Market also has a giveaway the last Thursday of each month: a bag filled with so many goodies from each vendor. All you have to do is stop by the Mrs. Brake’s Spices booth to find out how to enter for free.
Each September the Farmington Chamber of Commerce co-sponsors the annual AMVETS Post 332 for its annual veteran’s golf tournament. Funds raised help support veterans’ programs and events in the community. Thank you to the many generous participants who make this annual event a success.
The Farmington Chamber is currently working toward offering scholarships for local graduates.
For over 57 years, Chamberlain Septic and Gordon Beh Excavating have been synonymous with excellence, reliability, and customer-first service. From small residential jobs to large-scale projects, these familyowned businesses offer unparalleled service grounded in hard work, innovation, and community engagement.
In 1962, dairy farmer Gordon Beh purchased a backhoe for drainage work on his farm. Neighbors and local builders quickly recognized Gordon’s skill, transforming a side project into a full-time excavation business. By 1970, Gordon incorporated his company and expanded two years later, merging excavation and septic services with the acquisition of Chamberlain Septic Tank Service.
Today, Gordon’s legacy continues with his sons, Dean and David Beh, at the helm, joined by third generation, Brian and Jesse Beh. Operating from the original family farm in Webster, the team proudly serves Monroe, Wayne, and Ontario counties, with incredible experience, with more than half the employees working for the company for over 20 years, combined with innovative technology.
Equipped with state-of-the-art tools like video inspections, power-snaking, hydro-flushing, confined space equipment, and modern excavating machinery,
the company is prepared to handle even the most complex jobs. Both Dean and David hold numerous industry certifications, underscoring the company’s commitment to maintaining the highest standards of service and safety.
The team’s swift, expert response in emergencies ensures reliable solutions, bringing peace of mind to clients. Their commitment to prioritizing customer needs ensures reliable solutions, no matter the challenge.
Chamberlain Septic and Sewer and Gordon Beh Excavating are more than just businesses—they’re dedicated community members. The company proudly supports non-profit organizations across Rochester and nearby areas, giving back to the region that has supported them for decades.
Their wide range of services includes septic tank pumping, real estate inspections, hydro-flushing, aerobic sewage treatment, raised sand beds, conventional septic systems, and water line excavation—all delivered at competitive prices with a focus on quality and innovation to meet every client’s unique needs.
For trusted excavation, septic, and sewer services, contact Chamberlain Septic and Gordon Beh Excavating at (585) 265-0277 or visit chamberlainsepticandsewer.com.
In 2010, two local building companies – Morrell Builders and Pride Mark Homes – decided to reinvent the new-build and home remodel experience for customers. Jeff and Scott Morrell, along with James and James Barbato, Sr., combined their years of expertise to create an opportunity for people in the Rochester and Finger Lakes areas to build the homes of their dreams.
The Indē (intuitive + design) Studio came to life. Located at 1501 Pittsford Victor Road, Suite 300, Indē is so much more than a studio; it is a home new-build and remodeling business that prioritizes two values above all: customer service and craftmanship. Instead of homeowners having to go to multiple businesses for their designing/building needs, Indē created an all-inone avenue to achieve the perfect home. Now in their fourteenth year of business, the Indē Studio and its team are just beginning to make their mark.
Indē originally started as a company focused on kitchens and bathrooms, but in the past decade, the business has expanded its reach. Today, the Indē team can build or remodel entire first floors – from kitchens and bathrooms, to flooring, built-ins, laundry rooms, pantries, closet systems, and full basements. Indē is the complete package for homeowners in the Rochester and Finger Lakes region.
Indē prioritizes you, the customer. Their customercentered values have made them a top home design and remodel company in the region. Their genuine care, passion, and compassion in each project means
customers often return for future remodeling or design needs. The team acknowledges how designing a new kitchen or other living space can be an emotional and personal experience; building trust in the working relationship is of utmost importance to ensure the greatest, most rewarding outcomes.
With three lines of cabinetry (Wellborn Cabinet, Kountry Kraft, and Showplace) to choose from, granite, quartz, and tile countertops crafted by Roma Tile & Marble in Syracuse, and an array of flooring options, the possibilities are endless. The Indē team offers customers impressive options to make their renovations and new builds spectacular.
The common phrase “my dream home” exists for a reason. Whether customers build that dream from scratch or remodel a few rooms in the home they love, Indē is ready to help realize their vision. With experts in their craft, designers to consultants to installers, Indē offers customers a seamless collaborative process that helps ensure customers enjoy interesting and unique homes at an accessible price point.
Indē proudly supports Habitat for Humanity, teambuilding through volunteer days and by working with Habitat to demo and donate cabinetry as an option to homeowners when remodeling.
Explore Indē Home Remodeling and let them help you create your dream home today. To get started, go to theindestudio.com or visit the studio MondaySaturday (no appointments necessary). Schedule your free 30-minute consultation to discuss your project’s goals and your vision and get a feel for the Indē process. Intuitive design starts here.
Red Jacket Schools / Manchester-Shortsville Central School District
1506 Route 21, Shortsville .................. 585-289-2150
redjacket.org / Fax: 585-289-2116
Elementary School .....585-289-9647 / Fax 585-289-4499
Middle School 585-289-3967 / Fax 585-289-8715
High School 585-289-3966 / Fax 585-289-4755
Transportation 585-289-3925
Victor Central School District 953 High St., Victor ............................ 585-924-3252
victorschools.org / Fax: 585-742-7090
Early Childhood School ........................................ x2600
Primary School x3600
Intermediate School x4600
Junior High School x5600
Senior High School x6600
Transportation ...................................................... x7600
Calvary Chapel Academy 1777 State Route 332, Farmington..... 585-398-2218 calvarychapelacademy.org / Fax: 585-398-3250
Doodle Bugs! Children’s Learning Academy 7383 Pittsford Victor Road, NY-96, Victor doodlebugs.com ................................. 585-742-1200
Finger Lakes Community College – Victor Campus 200 Victor Heights Parkway, Victor .... 585-785-1100 flcc.edu/victor / Fax: 585-742-6353
Fishers Run KinderCare 615 Fishers Run, Victor kindercare.com ................................... 585-924-0290
St. Patrick’s Preschool 115 Maple Avenue, Victor .................. 585-924-2800 stpatricksvictor.org/preschool
When Phillip Heberle first started Superior Plumbing in 2009, he was more than just the company’s founder — he was its only employee. Armed with the skills passed down from his father, a retired plumber, Phil turned the one-man operation into a thriving local business rooted in integrity, innovation, and community spirit.
Superior Plumbing is a trusted name across Ontario County. Based in Canandaigua since 2013, the company has grown to include a dedicated team of professionals: Phil is President and CEO, Caitlin manages the office, Garrett heads the Excavation Division, and Jesh leads commercial projects as Job Foreman. Together, this close-knit team works daily with one unified goal — to provide exceptional plumbing services while nurturing long-standing relationships with their customers.
The team’s favorite part of their job is helping put smiles on clients’ faces as they solve and resolve their plumbing challenges.
Delivering service, building trust — one job at a time
Superior Plumbing isn’t just about fixing pipes. They’re about raising the standard in the plumbing industry. With a mission to exceed customer expectations without compromising values, they continually invest in the latest technology, services, and training to ensure the best outcomes for their clients. That commitment to excellence is what fuels the company’s continued growth and stellar reputation.
As they continue to expand, Phil and his team remain focused on delivering value and fostering a customer-first approach. From offering cutting-edge, energy-efficient water heaters to hosting a Customer Appreciation Day, they’re always thinking about how to give back — not just to customers, but to the community.
In fact, community involvement is at the core of Superior Plumbing’s identity. They sponsor local schools and businesses, participate in parades and festivals, support veteran-focused initiatives like Challenge 22, and regularly engage in charity golf events.
Superior Plumbing isn’t just a plumbing company. It’s a team of passionate individuals working together to make life a little better — one service call, one innovation, and one community event at a time. Experience the Superior difference — where quality meets care.
Louis Giuliano, a partner at Dream Mutual, recognized a critical need for Medicare guidance among his clients. This realization led him to branch out and become an expert in Medicare services, offering comprehensive assistance to clients navigating the complexities of Medicare.
Medicare is a dynamic field, with new plans and changes introduced annually. Louis emphasizes the importance of staying informed. “There are around 25 or so options for Medicare Advantage plans, and every year there are small changes to new and existing plans. It’s crucial for people to ensure they are in the best plans for their needs.” He encourages regular reviews of Medicare plans, especially if there are significant changes in health conditions.
Now with six years of experience in the field, Louis’s Medicare services offer a client-focused approach. Louis prioritizes education and clarity over sales. Louis takes pride in offering unbiased advice, focusing on explaining options and providing information so clients can make informed decisions.
As an independent advisor, he doesn’t work for any insurance company. Instead, he is licensed with various products to provide clients with the best options for their needs and goals. He says, “I have the flexibility to offer what suits them best.” His goal is to match clients with plans that cover their doctors and prescriptions most effectively.
What drives Louis in his business is the satisfaction of knowing he is making a positive impact. “Helping people is the most important thing,” he says. “If I wasn’t adding value to the community, it would be a waste of time.” This dedication is evident in his favorite moments – when clients express their gratitude for his assistance. “When people thank me for how much I have helped them, that’s what means the most to me.”
Beyond his professional commitments, Louis is passionate about giving back to the community. He played soccer at St. John Fisher and now donates to their soccer program. Additionally, he supports Lollypop Farm, reflecting his love for animals and his family’s experience in adopting a pet from there. Dream Mutual Founder John Summers, a past president and current member of the Victor Farmington Rotary Club, also embodies this spirit of community involvement.
Louis’s dedication to helping clients navigate Medicare is unwavering, and he remains a reliable resource for those seeking clarity and confidence in their Medicare choices. For personalized Medicare assistance, contact Louis Giuliano at Dream Mutual. Stop into 10 E. Main St., Suite 200, Victor, or call (585) 455-8659. You can also reach Louis via email at louis@dreammutual.com.
A premier senior living community in Canandaigua
Nestled in the picturesque town of Canandaigua, Quail Summit stands as a premier senior living community, committed to providing exceptional care and enriching the lives of its residents.
As a not-for-profit organization, Quail Summit is overseen by a dedicated board of directors and has been a cherished part of the community since its establishment in 2001.
Quail Summit offers a variety of options to meet seniors’ diverse needs. The community features Independent and Assisted Living communities, as well as a specialized Memory Care community. With an enriched assisted living license and the recent addition of the Special Needs Assisted Living (SNALR) license for Memory Care, Quail Summit ensures that residents receive the highest level of care. Importantly, current residents have priority to move to a higher level of care if needed, providing peace of mind for them and their families.
Quail Summit is home to 108 apartments, all under one roof, fostering a close-knit, family-oriented atmosphere. The community’s large campus boasts ample green space, a walking trail, and several outdoor seating areas, allowing residents to enjoy the beauty of the outdoors. A full calendar of daily activities and events, including a public Summer Concert Series and special holiday celebrations, ensures that there is always something engaging for
residents to participate in.
The Quail Summit chorus is a resident favorite.
Quail Summit supports and sponsors various local events, including Wood Library’s Pursapalooza, the Luminaria at Kershaw Park for Light Hill hospice, the George Ewing Forum presentations, and Chamberfest at Fort Hill Performing Arts. They recently sponsored the State of the State breakfast for the Ontario County Chamber of Commerce and will sponsor the Victor Food and Music Festival and the Jingle Mingle. Participation in community events such as the Canandaigua BID July 4th parade and the Christmas Illuminate Light Parade further cements its role as a community partner.
As a member of the S.A.L.T. (Seniors and Lawmen Together) committee, Quail Summit hosts the quarterly meetings as well as public presentations on topics of interest to the broader senior community. Quail Summit is also involved with the local Kiwanis, Granger Homestead, and the Thompson Guild, committed to community engagement.
The caring staff at Quail Summit work tirelessly to ensure that each resident feels comfortable and supported, ensuring smooth transitions to different levels of care. The social environment at Quail Summit promotes mental health and happiness through daily interactions and shared experiences. At Quail Summit, residents enjoy a fulfilling and vibrant lifestyle in a supportive and compassionate environment.
