D-composition: Photography exhibition Manual

brand MANUAL D-composition: Photographs that reflect recomposition

BRAND PSYCHOLOGY

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(The exhibition) It provides an opportunity to them (aspiring photographers) who want to be recognised by people. They want to create their hobbies and dreams into their career, to become a professional photographer and want to be an inspiration. They own this opportunity and created a big step into our exhibition through their creativity and now it’s our responsibility to curate their dreams into reality by creating a perfect space for them. By this exhibition, viewers also get an insight of the hidden and inspiring stories our photographers possess while actually going through a social narrative.

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00 Brand

TABLE OF CONTENT

01

Psychology

Logo Identity

03

04

Brand Color

Typo & Text Hierarchy

05

10

Print Media

11

Outdoor

Promotional Material

LOGO IDENTITY

01

The main logo is wordmark logo which is uniquely styled to spell out the exhibition name.

Logo is carefully constructed to maintain ownable characterstics while allowing for perfect legibility at any size on any application.

Horizontal arrangment option

Vertical arrangment option

SIGNATURE BLOCK

Design element

Logo

Photographs that reflect recomposition

Dark Brown Color

Tagline

CLEARSPACE Red lines represent clearspace which is equal to the half of the cap height of d & p combined. The logo placement depends on the type of communication and use.

BRAND COLOR

03

FOR WEB USE R: 170 G: 31 B: 36

#557133 FOR PRINTING USE C: 23 M: 100 Y: 99 K: 16

FOR WEB USE R: 108 G: 51 B: 38

#6c3326 FOR PRINTING USE C: 36 M: 80 Y: 81 K: 45

FOR WEB USE R: 173 G: 106 B: 87

#ad6a57 FOR PRINTING USE C: 27 M: 63 Y: 65 K: 10

FOR WEB USE R: 212 G: 176 B: 152

#d4b098 FOR PRINTING USE C: 17 M: 31 Y: 39 K: 0

FOR WEB USE R: 85 G: 113 B: 51

#d4b098 FOR PRINTING USE C: 68 M: 36 Y: 100 K: 23

FOR WEB USE R: 85 G: 113 B: 51

#d4b098 FOR PRINTING USE C: 68 M: 36 Y: 100 K: 23

TYPO & TEXT HIERARCHY

04

ROBOTO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

LATO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

LATO REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

PRINT MEDIA

05

Tickets 5.5”

DEC 11th 2020

Photography

Exhibition For 1 person 11 . 12 . 2020 K3-8693-111

Photographs that reflect recomposition

11:00 am - 7:00 pm

Back

Pragati Maidan, New Delhi, Delhi 110001, India

03 765 960 001 000

2.125”

Front

D COM POSI TION

Tickets type 12 point gloss cover paper is going to be used to print tickets . The tickets come in two varations depending on the days on which the exhibition is to be visited. Whereas the ticket to visit the exhibition on weekends including Friday costs a bit higher because of th increased slot in time to visit the exhibition. The tickets can be bought both through online and offline mediums. Viewers can buy offline tickets on the days of the exhibition itself keeping in mind the COVID 19 guidlines issued by the government of India.

PACKAGING

Brochure

70# Uncoated Text is great we want to add more than two folds. Text stock is lightweight, this paper is similar to the paper we would find in a book.

Outside

Inside

Posters & Invitations

Invitation & posters

Promotional Materials

10

T- shirts & bottles

Outdoor

11

Instagram Page

Instagram Posts

Our Website

Instagram Username: d-composition_official

Contact Us E-MAIL ID: ID: d-composition@gmail.com WEBSITE: d-composition@photoexhibition.com INSTAGRAM:: d-composition_official INSTAGRAM