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SUMMER INTERNSHIP 2021 National Institute of Fashion Technology

Department of Fashion Communication | Kangra

Gurleen Kaur Sadana | BD/18/2145 | 2018-2022

Gurleen/NIFT/KGR/FC/2018-22

Summer Internship 2021

Gurleen/NIFT/KGR/FC/2018-22

Student- Gurleen Kaur Sadana Company- Wayferaroworld Advent Pvt. Ltd. Industry Mentor- Mr. Mohammad Armaan Department Mentor- Ms. Maulshree Sinha

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Certificate This is to certify that Ms. Gurleen Kaur Sadana of Fashion Communication at National Institute of Fashion Technology, Kangra, has been evaluated for her industry internship documents titled “ INDUSTRY INTERNSHIP 2021” and has fulfilled the requirments set by the institute and jury members. Ms. Maulshree Sinha Assistant professor-FC (Department Mentor)

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Preface

Gurleen/NIFT/KGR/FC/2018-22

This document is a concise report of the eight weeks of summer internship, starting from 1st, June, 2021 to 2nd August, 2021 that I underwent at WFWA. The objective of this Internship is to ease students into the routine of an Industrial work environment as well as understand the operations performed by the respective company. The document talks about the company, our role as an intern and the projects that have been done. The document contains all our immersive experiences, advanced learnings, work ethics and how it evolved as a designer throughout the straight 8 weeks.

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Acknowledgement Through the section of this document I Gurleen Kaur Sadana, Student of the fashion communication department, National Institute of Fashion Technology, kangra would like to take this opportunity to extend an earnest feeling of gratitude and a vote of thanks to the following. Firstly, I would like to thank my college mentor Ms. Maulshree Sinha and NIFT Kangra for providing me with the opportunity of working and being associated with pioneering startup brand WFWA and also for their underlying support and belief in me during the compilation of the document. Secondly, I would like to thank my Industry mentor Mr. Mohammad Armaan who throughout the period of my internship nurtured, supported and guided me in understanding the functioning of industry and helped me learn new skills. Lastly, I would like to thank all my colleagues at WFWA whose constant encouragement and support helped me through the period I spent working there.

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Completion Certificate

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Abstract NIFT teaches, and has provided us with a bridge but we are the ones who have to cover the distance of that bridge to get to our destination. Industrial Internship is a bridge provided by NIFT to understand the basic process and structure of industry. We blend our knowledge and class learning with Industrial operations using the tools that were academically equipped with the bachelor of Fashion Communication for instance graphic designing, photography, branding, digital illustrations and marketing. In 8 weeks of internship, I covered the bridge’s distance and reached the destination. Since measurements were important, designing a document was the only way to measure every step that was taken to complete the distance. How did I take my first step? Was the bridge wobbly? Or how did I tackle every problem? This document is the after and before experience of my life. This document mentioned every single detail of every step,limitations projects, responsibilities and moreover learnings.

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Limitations

Due to the rise of the 2nd wave of coronavirus, during internship, WFWA did not allow employees, staff and interns to visit the office. I did work from home. Lack of exposure to the In-office environment and experience was a big limitation of this internship. Team interaction and meetings were conducted online.

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Content

Company Overview About WFWA

Mission and Vision

History timeline

Ventures

Team hierarchy

Design Journey

Role & Responsibility

Content

Major Projects Agri-tech logo design

Mine and mineral logo design

Social Media Banner Design

WFWA Logo iteration

Social Media posts

Content

Minor Projects letsgoonatour logo

First animation

Web Graphics

Content

Conclusion Learnings & Experience

104

References

108

Image attributions

109

’

so c

iati on

Wayfareroworld Advent Pv

F ri e n ds

t. Ltd

u s t r i a l Ventures

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Establishment year 2017

S e l f-

t a i n i ng business Gurleen/NIFT/KGR/FC/2018-22

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We’re aligned to service and vowed to ethics, we’re a brand bound by emotions and empathies!

WFWA

has been a pioneering startup business in the world of utilitarianism and standards. Dealing in Agri-tech, Medical and Pharmaceuticals, Mining Consultancy, Travel and Tourism, FMCG, and Logistics, accounting for over six industrial ventures, WFWA has established benchmarks of Standardization in services, Uniformity in transactions, and Reliability in confidence. Burgeoning in such vastly operational multidisciplinary sectors, it reassures a messymix of innovation with tradition, nurturing the connectivity within communities, and across generations. As we flourish with a multilateral network piloted along intertwining planetary goals and social ambitions, we envisage to resiliently digitize India’s business infrastructure, with each product and service put under the potential reach of a person, invariably and indiscriminate, through virtual modes. Based and Bifurcated within the nation, WFWA’s imperative necessarily revolves around circumscribing every rurality or wilderness across the countryside of India and ensure our contribution is never falling short of your comfort. While reinforcing streamlined assistance at a competitive minimum, we uncompromisingly personalize the unique needs of our corporate and client communities, never offsetting the virtue of transparency or quality, for we feel, service is non-negotiable. We proudly uphold the presence of our small but precious family, and felicitate the larger footsteps that are yet to fall in line with our future objectives.

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Mission: India’s economic infrastructure is still mending

chunks of variations, and WFWA as a pioneering multi-faceted conglomerate is sprawling and administering in various industrial domains. In every industry, we establish ourselves in, we reinstate a totality of services from personalizing consultations to leveraging innovative solutions, demystifying multiple channels into a single industrial escalade for universal suitability. The more customizable we become in terms of what we offer, the more satisfaction we can reap for you. Our motto remains to standardize services with uncompromising atonements in India, so your reliability on our consistent handheld assistance, always reimburses.

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Vision: Our vision as a conglomerate brand gravitated

on the Indian land, indoctrinated with environmentalism and sustainability, cherishing nature’s inheritance, aspire to underlay an impeccable network of nationalities on global business forefronts to demonstrate the outstanding assortments, the Indigenous diversity can offer the world with. WFWA, with upscaling solutions, envisages to promulgate on regional and cosmopolitan fronts equally, fostering a major reclamation in the lost employability of the potential youth, equipped with innovative and multinational operations. An unparalleled, uniform and ultimate one-stop destination for round the globe solutions, sharing a trusted space of millions.

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Industrial Ventures

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Whether you’re a family, a squad, or a lone wolf, Letsgoonatour will quantify, time-spell, and organise your pretty much the entire trip into a captivating curation of experiences that will unravel to your surprise! Our channel managers consistently modulate the trip according to each of our travellers’ individual and unique requirements, and through virtual monitoring and possible surveillance, minimize any and all obstacles or bottlenecks that are hindering their quality time, lubricating the voyage with fun and frappe!

The BOI has been redesigning traditional agricultural processes through a digital infrastructure, boosting end-to-end communication, removing intermediate channels to build a defined value chain, and reaching deep into the habits of the Indian peasantry to promote collocating ways of quality production.BOI will recognise hydroponics and aquaponics as the leading spearheads for major productivity increases, reducing reliance on direct natural resource potential, increasing the multiplicity of produce at the lowest possible investment, and providing overall profitability to the country’s farming strata in terms of psychological harmony and monetary advantages.

MEDZGO, India’s next big-bull digital as well as potential Healthcare Service platform, is turning the exhausting medical experience around the world into an impression of credible, reliable, and cooperative adventure. They reaffirm their position as a one-stop shop for healthy medical relaxation, accessible with a single tap on one’s smartphone screen. They’ve made instant appointment confirmations, radiological services with hassle-free report withdrawals, and telemedicine assistance the next possible success with unparalleled cognitive understanding in the medical sector thanks to our virtually-facilitated diagnostic methods.

The Decimal mines have come up with pivotal consultation services, chaired by some of the prominent mining veterans in the states of Jharkhand and Orissa, to induce sustainable ways of extraction, suggest reconciliatory techniques to tackle the operational challenges, mainly inclusive of geological inspection and examining the nature of minerals in terms of their utilities and hazards, and effect incorporation of planned and defined unearthing methods, and bring in the reorientation of the mining industry across territorial terms.

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Team hierarchy

Saima Khalid

Love Kumar

Kumari Lily

Tauquer Anjum

CEO & Co-Founder

Chief Strategy Officer (CSO)

Co-Founder & Managing Director

Chief Experience Officer (CXO)

Mohammad Arman VPTech

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Tech team

Mitesh Metha

Aman Bhargava

Pushpendra Singh

Anupriya Jha

Nitesh Yadav

Backend Developer

Full Stack Developer

Front End Developer

Backend Developer

Backend developer

Design team

Yasir Nabi

Ashish Mehta

Gurleen Kaur

Anurag Viswakarma

Jyoti Yadav

Sr. UI UX Designer

Graphic Designer

Space Designer

Brand Manager

kunwar Prithvi Singh Rathore Associate in Advertisement and Brand Identity

Image 2: WFWA Family Caricatures credits: Jyoti Yadav

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Design Journey

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Brief & Requirements Morning meetings, team stand ups, and brief requirements from other team members, as well as requirements from the founders, are all common occurrences.

Conduct research Strike academic learning, surf the internet, and complete the research. We also gain a great deal of information about our rivals. As a result, we are able to provide the best oneof-a-kind design solutions possible.

Sketch out ideas

We drew out as many ideas as we could. To conceive, develop moodboards, and inspiration boards, only a couple of sketches may be required.

Creative variations of concepts Then flesh out concepts and create variations of concepts to suit multiple platforms and maintaining a consistent storey across all platforms.

Present concepts for feedback Present the concepts to the team, explain the rationale behind each one, and get feedback. Once everything is approved. Deliver all the files in various formats.

Deliver & Launch

Then we make the necessary adjustments to turn the concept into a fully formed design Then follow up with a second round of revision to finalise the product.

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Role & Responsibilities

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I was hired as a graphic designer. I designed social media posts, banners, brochures, designed logos, did animations and so on. I was new to the industrial environment though the experience was all virtual . Sometimes I was asked to take interviews. My responsibilities increased with every new task I got. I was trying to complete every task on time and expectations were high.

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Logo desig nin

ti ty and personality nd Iden Bra

Deadline

Research

Major Projects

Social media & Marketing

PROJECT 1 Agri-tech Logo design

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Br i e f A certain brief was given about the brand. What was it? What’s the USP and all the detailed information? Then I need to design a part of the brand identity or a logo for an Agri-tech brand named “Hydrocrofters”.

from my POV

kipling

to understand the brand

What What is the brand about? make-over of long - put up farming techniques feed and provide food to every single human being.

Why Why do we need this brand?

Who This brand helps people of this country and will also establish its branches out the country. And this country and try to help them.

Image 3: Hyfrocrofters kipling Gurleen/NIFT/KGR/FC/2018-22

Existing logos Water

The science of soil-less gardening Water Technology Growth Sustainable (time) Plant

Plant technology

Image 4: Existing logo board with keywords credits for images: Google.com & internet

Done the research of already existing logos. And existing logo can be inspiring and game changing while designing it for our brand. Surfing googles, read articles and Getting inspiration is hard and help finding keywords as well.

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Sketches • water and plants • tech lines

• Sustainability • leaf • water

• Tech line • leaves • water drop

• Plant • Roots (technolines) • water droplets instead circles

Image 5: hydrocrofters skteches

Draw possible rough ideas and explaing each of the them with a perfect story. Previous explorations for the same were there as well. I just saw final 2 selected logos. Those logo didn’t help. but got the clearer idea of what kind of identity should be there for a b rand like hydrocrofters.

Image 6: Hydrocrofters existing explorations. Credit: Jyoti yadav, Anurag Vishvakarma

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Image 8: Selected logo Image 7: Digital explorations

Digitise the sketched logos

Selected logo

After getting sketched done, 3 logos were finalised by the design team and then digitization was the next step and here are the digitised logos. Every team member gave feedback and even voted for further exploration.

Here is what it looked when it completed but something as off it kind of have some missing element.

Feedback 3rd logo should be explore more it have potential to become a good logo for the brand. Story good. Ideation good.

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Image 9: 5 explorations of selected logo

Image 10: further five explorations of last logo in image 9

Explorations with leaves placement

Again leaves placement

Explore with the sizes and leaves placement. These 5 perfect iterations I have got. And presented these iterations in meeting, but no not enough need more to explore.

After getting feedback, last logo in image 9 need more explorations to be done. Here the other explorations.

Feedback Placements of leaves still looking off somehow. Though right corner one good to go. Explore more in that version.

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Final Logo

The depiction of the logo

The idea came when my brain reminded me of those hands who carry plants carefully which depict protection and affection for the plants. That was my inspiration for designing a droplet like shape and a hidden hand like structure when the drop shape connected with two branches or should I say tech lines. The middle line here is designed to show growth and plant’s leaves are also designed in the logo to show the agricultural part and growth. and how is that? How are the leaves showing growth? So here I kept one top leaf smaller than the other which shows the transition of growth. and gives us hope for endless growth and protection. Sum up all, this logo shows care for people, farmers. protection and growth or revolution of new agricultural industry.

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Image 11: font explorations

Color explorations Firstly, the color variations of the logo were totally based on previous exploration. Then none of the logos stood out from them. Then I constructed the color palette from scratch.

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Image 12: Color explorations

Color palette from scratch

Image 13: Final Color palette

On the basis of keywords (technology, agriculture, space, water and leaves) I researched, on the bases of colors wheel and color psychology I made a color palette.

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Image 14: Font Placements

New name The name ‘Hydrocrofters’ is good but not reflecting the Brand’s identity. New name suggestions will be needed it must be something in Hindi or English but the top priority is Hindi, simple yet unique.

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Jamboard Brainstorm

Image 15: Jamboard 1 creadit: WFWA, Design team

Food, Dairy products, Green fodder, Value-added items, Fresh farm products • • • •

Agrotech Krishak Aahar Boayi

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Boayi

Boayi is a part of Process of sowing Image 16: : Sowing process image

New explorations

Image 17: Boayee explorations

Final Logo

Clear space

Image 18: Final Logo

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PROJECT 2

Mine and mineral logo design

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Br i e f The brief was simple design a logo for Mine and minerals brand and decide a name for the same.

Decide a name for a brand This was a team task and we did meetings for the same. It took 2 meetings in a day. The brand’s USP was provided? The name should be Bold. Strong, and tech based as well. Because the USP of brand is providing an online consultancy regarding mine and minerals and Mine planning and mine budgeting to bring tech in mining, tech in small mines, to get them rid of traditional mining, survilliance and drones. Bringing tech in mining is the future of mining. converting unorganised sector to organised sector. And we brainstormed and finally by the end of the day we got a name for the brand.

“Decimal Mine”

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Image 19: Jamboard 2 creadit: WFWA, Design team

Logo Designing The brand personality should reflect mining worlds. Deep, Bold, rough and strong. I gave the idea of a mascot logo. I did bird and animal research. I came up with very suitable birds and animals for the brand. • • • •

Mascot Icon Equipment Typography

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WOODPECKER it is. Woodpecker has strong claws, a stiff tail adapted for climbing and a hard chisel-like bill for bearing to woods for insects. It has all the properties to represent this brand.

Inspiration Board

Image 20: Woodpeaker image creadit: pixabay.com

Image 21: Inspiration board Gurleen/NIFT/KGR/FC/2018-22

Woodpeaker design

Image 22: Woodpeaker illustration

Random Explorations

Image 23: Decimal mine logo explorations

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Final woodpeaker did not selected because teams wants to explore with every woodpeaker and because of the small deadline. we completed exploration till color variations and thenn the logo was decided by the team.

Explorations with selected woodpeaker

Image 24: Decimal mines logo exploration 2

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Color variations

Image 25: Decimal mines color palette

This time the color was not decided by me. Though, I did make color variations of the logo. There is one logo that has a silhouette of a woodpecker and that woodpecker stands on a wood. some could find or experience a hammer which represents mining. Hence, here I tried to play with negative space.

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I did more explorations but those explorations was just typo explorations. One of my team mate also exploring the logo with me and on his design I tried some font explorations.

Image 26: Explorations on selected logo

Feedback: The logo and ideation was good. But the look and feel was not there, it should have looked bold and strong. The logo variations was good but the logo is more towards minimalism and these kind of design give look and feel of luxurious brand.

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PROJECT 3 Social media banner

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Br i e f Design a linkedIn banner for WFWA and Letsgoonatour. The banner need to be focuses on USPs of both brands.

Letsgoonatour

It is a tourism an travel based brand. This brand is like every other brands like Makemytrip but better than tha. This brand wants to organised the experience of travelling.

Story I wanted to show great stories in one canvas with different frames. And those stories should be relatable. Most of them were inspired by life.

Gurleen/NIFT/KGR/FC/2018-22

Sketches

Story and Ideology behind the bann a child focus on services and friend shows most of the target audience with her child or a solo traveller. The story goes like a solo traveller our end “ congratulations your bo booking can either be for transporta And connected with that man the st mother is looking for either suitable We also can suppose that maybe she now she wants to book a cab or a bu Continuing with that the story goe shown our services and what we ar customer’s accommodations, 5-star buses, trains, etc. And connected wit or two friends who have reached t happy to use our product and have re That’s why they are so happy.

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ner: The solo traveller, A mother and ds or couples travellers. This banner es. Whether they can be a mother

gets a confirmation notification by ooking has been confirmed”. That ation or can be for accommodation. tory goes to the next scene where a e accommodation or transportation. e just has reached her destination and us for her next and final destination. es to the 3rd frame where we have re working on. We are providing our r hotels, hostels and transportations, th that the last frame shows A couple their destination and they are very eached there without any problems.

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Feedback: Good story, Good coverage of brand. good to go.

Digital view Digitised whole story into one and detailed out simple things in it. and the color palette already had been provided. All the next tasks are clear. Digitised - Put it all as a one story - Present it - Feedback - Change - Then cahnge untill it gets approved.

Image 27: Digitised illustrations

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Explorations

Image 28: Banner Explorations 1

Feedback: Change the UI of the app in phone, Backgound must have a world map. Message box not look good change it. Girl in the right corner not looking good. The green shade variation is good to go.

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Image 29: Banner Explorations 2

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After changes

Image 30: Final banner

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WFWA As I already mentioned what WFWA is all about? I wanted to show all the ventures of WFWA, every service that can be provided. The story was simple. I gave ideas and found ideas. I present a presentation of other companies’ banners like Google, Apple, Kellogg’s, Unilever etc. Since the WFWA is vast and a parental company. I think a lot about how this brand can stand out. Can I do experiments or just make it simple? simple as in 2D, 3D, Isometric or 2D with texture? Here is my first Idea. In this banner I actually wanted to show some shapes and our brand tagline in that banner. Tagline is the strongest part of brand personality. Consumers sometimes relate with brand taglines instead of brand names.

Image 31: WFWA banner exploration

I’m keen towards learning new things and skills. So I decided to make it in isometric. I draw very very rough sktches to give an idea. And the idea got approved. I started working on isometric WFWA banner

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Isometric Letters

Image 32: Isometric letters

Detailed elements

Image 33: Trees and minor detailed isometric objects

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Composition explorations

Image 34: WFWA coposition 1

Image 35: WFWA coposition 2

Image 36: WFWA coposition 3

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Banner variations

Image 37: WFWA banner exploration 1 and 2

Placement of elements were quite off. And leagibility was not clear. Some read it as FWAW & some read it as AWFW. So, I did more explorations.

Image 38: WFWA banner exploration 3

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Image 39: WFWA banne

Final B

Image 40: WFW

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er exploration 4,5 and 6

Banner

WA final banner

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PROJECT 4 WFWA logo Iteration

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Br i e f A smaal brief re-design the logo. They want the logo simple. New iterations and explorations need to be done.

Image 41: WFWA old logo

Logo representation The logo for WFWA staunchly stands as a firm depiction of that consistency and growth. This conscientiously embroidered doughnut, interweaves six different ventures that we sprawl and operate in, projecting the efficacy of working together through its soft edges, and elicits how we as a conglomerate tech-giant, take small smooth steps individually to achieve the greater good, united

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Inspiration board

Image 42: Inspiration board

Explorations

Image 43: Digital Explorations

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Feedback Above explorations need more refinement and if possible explore more.

Co-founders and other team members wanted the same old logo. And they can easily relatable so they wanted the same logo. Then I did changes in old logo.

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Image 44: Old logo iteration 1, 2, 3, 4, and 5

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Final logo

Image 45: final logo

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PROJECT 5 Social media posts

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Br i e f Since the posts were going to be designed for the first time for any wfwa’s brand. So, the animation posts were needed for MEDZGO social media.

How we decided what should be in the first post? Well that

was not my job actually. But I did took part in ideation but my task was to create graphics and animations. Social media team decideded what should be in post 1, in post 2, and in post 3.

Post 1: In post 1, wanted to create a curiosity timer post for the

Medzgo coming soon website. The first post was about timer’s post. It kind of showing the time that Medzo has come alive. Time Date clock hourglass

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Storyboard & Sketches

The sketches might not able to describe the actual story. But I used cross sign to show directions (NEWS) 4 sides- 4 directions. And centre of it I showed numbers or timer. Circles around the cross were supposed to rotate around it.

Graphics

Image 45: Animation graphics explorations

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Final Graphics

Image 46: Final graphics

Technical part (BTS)

Image 47: Behind the scenes Gurleen/NIFT/KGR/FC/2018-22

Final Animation

Image 48: Final animation screenshot

Link for the same post: https://www.instagram.com/p/ CQqQVvIlPLb/

Post 2 Post 2: it was a “coming soon” post for the “Medzgo coming soon” website. In this post brand wants to reveal its logo. Logo wifi Coming soon Loading / buffering

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Storyboard & Sketches

Image 49: Handrawn illustration storyboarding

Final Animation

Image 50: Final animation screenshot

Link for the same post: https://drive.google.com/drive/ folders/1U-j5Xmo26PjyZqBLtMkEQ80pjRimjK-g?usp=sharing

Gurleen/NIFT/KGR/FC/2018-22

Post 3 Post 3: It was about doctors. This post provided just a gist of online consultancy. A doctor was chatting with the patient or probably sending his or her report or diagnosing him or her through her device. Doctor holding phone, walking Hoarding and Coming soon

Sketch & Storyboard

Image 51: Handdrawn illustartion and Sketches of doctor avtar storyboarding 2

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Final Graphics

Image 52: Doctot avtar transition

Doctor’s avtar

Image 53: Animation graphics (doctor)

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Animation E

For this post many explorations animation and I was just learning s human walk anatomy in animation uploaded on

Link for explored video: http folders/1eVFwGIpaXTadgII1rz

Final an

Image 54: Final animation scree

Link for the same post: https://dri FQUo1dkaKDGdyqYFVOAEO

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Explorations

s were done. Since I was new to software at that time. I didn’t knew n. So I explored a lot and then finally social media.

ps://drive.google.com/drive/ zslx_BUz5O0LRuY?usp=sharing

nimation

enshot post 3

ive.google.com/drive/folders/1nOn9mHOY_ca?usp=sharing

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S to a r i n g bo

i t a l E x p l o ra t i o n s

Dig

Social Media

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Minor Projects

Inspir

Boarding n o i t

Ke y w or

d s & Brief Gurleen/NIFT/KGR/FC/2018-22

PROJECT 1

Letsgoonatour logo design

Br i e f The logo should reflect happiness. Our first and last priority is customer’s happiness. The long or short journey won’t make any effect unless our customers are happy. Our brand will ensure that you will keep smiling always whenever you’ll travel.

Keywords Compass, Location icon, Aeroplane, GO must be there, Google map arrow, sun, water, and foot. Compass in logo, because the compass is used on land and water and it is the most imp. equipment for travellers. Direction bars can also be used in the logo because travelling is irrespective of NEWS. To represent land water and sky travelling in our logo we can show these types of elements.

Sketches

Image 55: sketches travel and tour

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Digital logo

Image 56: Digital explorations

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PROJECT 2 First Animation story boarding

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Br i e f Medzgo coming soon website, had graphics that need animation for more interection. I just need to storyboarding for the same.

Inspiration Board

Link for inspiration board: https://drive.google.com/drive/ folders/1MHUwP_Lv01A-KDuBoUcKSL5FXcazaCVh?usp=sharing

Gurleen/NIFT/KGR/FC/2018-22

Sequence • • • •

Patient Doctor & treatment equipments Conversation bars Medicines

Why the above sequence? Because the above sequence tells a perfect story. The patient clicks on the screen, a doctor comes, and then conversation and diagnosis happen then the doctor sends or recommends some medicines.

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PROJECT 3 Web graphic

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Br i e f Design web graphics for contact us page. The graphic should represent the okk or done kind of graphics, like when we fill a form and then a text message came. that we’re done and go to home page etc. etc.

Sketches

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Digital Explorations with texture

Without textures

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Final Graphics

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P ro c

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Ru les-

Conclusion

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n s p i ra t i o n

Interection . I

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Learnings

Development

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Learning & Experiences One of the most important things I’ve learned throughout my internship is how to establish my own personal design philosophy and fully explore it as a professional. Another thing I learned was how to widen my horizons in terms of utilising my skills in various tasks. I learnt to execute important tasks and decisions enforced upon me by completing them dutifully and with great favor. Team involvement is a vital quality that should continually be improved, especially in corporate culture. I learned to collaborate and appreciate the perspectives of my coworkers and teammates, and to work in accordance with them. Exploration is an important part of the academic process, and gaining work experience is a great way for students like us to become acquainted with a profession that we want to learn more about.

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Working for a start-up firm like WFWA has provided me with numerous opportunities to expand my skills in areas such as graphic design, social media, marketing, and user interface design even I started learning techlanguages like HTML, CSS AND Javascript. This internship helped me in gaining a better understanding of my strengths and weaknesses. And I’ve discovered that I like graphic design, but my passion is in the area of branding and advertising. I will, however, continue to design graphics. In advertising world and in branding I can bring my ideas and stories into real world. Graphic designing will help me visualising my ideas and might get those ideas a better platform as well. All in all, my learning at NIFT helped me to make my internship successful without any difficulty.

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Reference • www.wfwa.in • https://www.medzgo.com/ • http://drive.google.com/drive/folders/1MHUwP_Lv01AKDuBoUcKSL5FXcazaCVh?usp=sharing • https://www.instagram.com/p/CQqQVvIlPLb/ • https://drive.google.com/drive/folders/1nFQUo1dkaKDGdyqYFVOAEOn9mHOY_ca?usp=sharing • https://drive.google.com/drive/folders/1eVFwGIpaXTadgII1rzslx_ BUz5O0LRuY?usp=sharing • https://drive.google.com/drive/folders/1Uj5Xmo26PjyZqBLtMkEQ80pjRimjK-g?usp=sharing • https://www.instagram.com/medzgo_official/ • https://www.instagram.com/wfwa_official/ • https://www.facebook.com/WFWA-107636198203801/?notif_ id=1627877915382412&notif_t=page_fan&ref=notif • https://www.facebook.com/Medzgo-104707455197048

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Image Attribution • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Image 1 Brand history infographics, pg. 26-27 Image 2 WFWA family caricature, pg. 30-31 Image 3 Hydrocrofters Kipling, pg. 39 Image 4 Existing logo board with keywords, pg. 40 Image 5 Hydrocrofters Sketch , pg. 41 Image 6 Existing hydrocrofters eplorations, pg. 41 Image 7 Digital Explorations , pg. 42 Image 8 Selected logo, pg. 42 Image 9 5 Exploration of selected logo , pg. 42 Image 10 Further five explorations of last logo in image 9 , pg. 42 Image 11 Font explorations , pg. 45 Image 12 Color explorations, pg. 46 Image 13 Final color palette, pg. 46 Image 14 Font Placements , pg. 47 Image 15 Jam board 1 , pg. 48 Image 16 Sowing process image, pg. 49 Image 17 Boayee logo explorations, pg. 49 Image 18 Final logo, pg. 49 Image 19 Jamboard 2, pg. 52 Image 20 Woodpeaker image, pg. 53 Image 21 Inspiration Board, pg. 53 Image 22 Woodpeaker illustartion, pg. 54 Image 23 Decimal Mines logo exploration 1, pg. 54 Image 24 Decimal mines logo exploration 2, pg. 55 Image 25 Decimal mines color palette, pg. 56 Image 26 Explorations on selected logo, pg. 57 Image 27 Digitised illustration, pg. 62 Image 28 Banner exploration 1, pg. 63

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• • • • • • • • • • • • • • • • • • • • • • • • • • • •

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Image 29 Banner exploratin 2, pg. 64 Image 30 Final banner, pg. 65 Image 31 WFWA Banner exploration, pg. 66 Image 32 Isometric letters, pg. 67 Image 33 Elements and detailed isometric objects , pg. 67 Image 34 WFWA composition 1, pg. 68 Image 35 WFWA composition 2, pg. 68 Image 36 WFWA composition 3, pg. 68 Image 37 WFWA banner exploration 1 & 2 , pg. 69 Image 38 wfwa banner exploration 3, pg. 69 Image 39 wfwa banner exploration4, 5, and 6, pg. 69 Image 40 WFWA final banner pg. 70 Image 41 WFWA old logo, pg. 70 Image 42 Inspiration board , pg. 73 Image 43 Digital exploration, pg. 74 Image 44 old logo iteration 1, 2, 3, 4, and 5 , pg. 74 Image 45 Final logo, pg. 74 Image 46 Final graphics, pg. 76 Image 47 Behind the scenes, pg. 77 Image 48 Final animation screenshot, pg. 80 Image 49 Handrawn illustration storyboarding, pg. 81 Image 50 Final animation screenshot pg. 81 Image 51 Handdrawn illustartion storyboarding 2, pg. 82 Image 52 Doctot avtar transition, pg. 83 Image 53 Animation graphics (doctor), pg. 84 Image 54 Final animation screenshot post 3, pg. 85 Image 55 sketches travel and tour, pg. 85 Image 56 Digital explorations, pg. 85

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Institute of Fashion Technology. ay br reproduced, strored in retrieval system, or ronic, mechanical, photocopying, recording and out permission of the copyeright owners. en Kaur Sadana dobe Indesign Gurleen/NIFT/KGR/FC/2018-22

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