Vichitra: The magic show Manual

brand

Manual

Content

• Introduction • Our Mission & vision • The Logotype • The Colours • The Typography • Print Media & promotions • The website

01

Introduction

Vichitra - The magic show underlies the concept of surrealism with a blend of an underwater aura and an added touch of horror. Together, we (Vichitra team members) have created a new universe of dreams for all of you (audience) which is filled with excitement and adventure. For them we create a new spooky experience that they never had experienced before.

02

Our Mission & Vision

Mission: To provide an experience that leaves the audience baffled and thrilled.

Vision: To become a globally competitive one of a kind entertainment service.

03

The Logotype

The main logo is wordmark logo which is uniquely styled to spell out the Maic show name. Logo is carefully constructed to maintain ownable characterstics while allowing for perfect legibility at any size on any application.

With background

Clearspace

The safe distance to put the logo in

X = 1/2 of the length of I

Logotypeface

Ta g l i n e

Raleway Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*(){}[]\|,<>?/

Signature block

Tagline

Design Element

Wordmark logo

Reminders

Do not change the background color

Do not crop the logo

Do not add shadows or effects

04

The Colors

Monochrome color palette we decided to take more cool colors because our theme will be represented by cool colors only (horror, underwater, surreal) we will use one warm color like shade of orange to empasize the perticular text or information. This color palette is only valid for Brand manual and process document.

05

The typography

Ty p e f a c e

Chiller Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*(){}[]\|, <>?/

Ty p e f a c e

Garamond Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*(){}[]\|, <>?/

Ty p e f a c e

Gill Sans Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*(){}[]\|,< >?/

06 Print Media & Promotions

Poster Poster size: 876 by 761 px Poster information: Address, Website URL, Email ID. Photo Paper used for small print runs 190g/m photo paper (gloss finish) To be hung on glass surfaces which can be viewed from both sides: shop windows, etc.

135 gsm art paper (silk finish)

Tickets 5.5 in

2.125 in

12 point gloss cover paper is going to be used for tickets.

There are 3 type of tickets for VVIP’s VIP’S & Non-Vip’s.

The tickets can be bought both through online and offline mediums. Viewers can buy offline tickets as well.

The show will keep in mind the COVID 19 guidlines issued by the government of India.

Brochure

Show boards

Invitation Poster size: A4 size Poster information: Address, Website URL, Email ID. Photo Paper used for small print runs 190g/m photo paper (gloss finish) To be hung on glass surfaces which can be viewed from both sides: shop windows, etc. 135 gsm art paper (silk finish)

Apparel Collaterals

07 Website

www.vichitra.in