brand
Manual
Content
• Introduction • Our Mission & vision • The Logotype • The Colours • The Typography • Print Media & promotions • The website
01
Introduction
Vichitra - The magic show underlies the concept of surrealism with a blend of an underwater aura and an added touch of horror. Together, we (Vichitra team members) have created a new universe of dreams for all of you (audience) which is filled with excitement and adventure. For them we create a new spooky experience that they never had experienced before.
02
Our Mission & Vision
Mission: To provide an experience that leaves the audience baffled and thrilled. Vision: To become a globally competitive one of a kind entertainment service.
03
The Logotype
The main logo is wordmark logo which is uniquely styled to spell out the Maic show name. Logo is carefully constructed to maintain ownable characterstics while allowing for perfect legibility at any size on any application.
With background
Clearspace
The safe distance to put the logo in
X = 1/2 of the length of I
Logotypeface
Ta g l i n e
Raleway Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*(){}[]\|,<>?/
Signature block
Tagline
Design Element
Wordmark logo
Reminders
Do not change the background color
Do not crop the logo
Do not add shadows or effects
04
The Colors
Monochrome color palette we decided to take more cool colors because our theme will be represented by cool colors only (horror, underwater, surreal) we will use one warm color like shade of orange to empasize the perticular text or information. This color palette is only valid for Brand manual and process document.
05
The typography
Ty p e f a c e
Chiller Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*(){}[]\|, <>?/
Ty p e f a c e
Garamond Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*(){}[]\|, <>?/
Ty p e f a c e
Gill Sans Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 !@#$%^&*(){}[]\|,< >?/
06 Print Media & Promotions
Poster Poster size: 876 by 761 px Poster information: Address, Website URL, Email ID. Photo Paper used for small print runs 190g/m photo paper (gloss finish) To be hung on glass surfaces which can be viewed from both sides: shop windows, etc. 135 gsm art paper (silk finish)
Tickets 5.5 in
2.125 in
12 point gloss cover paper is going to be used for tickets. There are 3 type of tickets for VVIP’s VIP’S & Non-Vip’s. The tickets can be bought both through online and offline mediums. Viewers can buy offline tickets as well. The show will keep in mind the COVID 19 guidlines issued by the government of India.
Brochure
Show boards
Invitation Poster size: A4 size Poster information: Address, Website URL, Email ID. Photo Paper used for small print runs 190g/m photo paper (gloss finish) To be hung on glass surfaces which can be viewed from both sides: shop windows, etc. 135 gsm art paper (silk finish)
Apparel Collaterals
07 Website
www.vichitra.in