The character and magic of Capri is unique in the world. Only if you visit you will understand how special this island is. This was my very first campaign shoot in Capri myself. We shot in Capri a few years ago but I wasn’t there. This time I wanted to be on set in order to make sure the campaign came out WOW!
I’m lucky because I have an immense and incredible love for movies. I memorize the movies that I see. Scenes from films like «La Dolce Vita» and «God Created the Woman» stay in my head forever. Movies with Brigitte Bardot, Marilyn Monroe and Sophia Loren are my source for inspiration. When working on the set of an advertising campaign I love to recreate the feelings I got from a film and together with the photographers, we reconstruct what is in my head related to a certain movie.
It’s as simple as that!
PHOTOGRAPHER
A new elegance, page 70
Nima has always been attracted by glossy magazines. Her dream was to bring her own Fantasy world to reality through photography. Being an emerging photographer, she has made that dream a reality. Thanks to the camera, she is able to give life to her dreams and her perfect world her images are a dreamlike journey through colors. So far she has already taken campaigns for well-known brands and archived important magazine covers.
@nimabenati
PHOTOGRAPHER
Sensual Summer, page 83
Federica Sasso born in Vicenza in 1992 and she lives and works in Milan, Italy. After a degree in visual arts at Istituto Italiano di Fotografia, in 2016 she was recipient of a one-year scholarship at FABRICA. She took part in the two collective exhibition on the New Italian Photography Racconte-moi une historie at the Italian Institute of Culture Paris and Looking on at MAR Ra- venna. In late 2021 Federica was included in Exibart’s “222 emerging artists to invest in” list.
PHOTOGRAPHER
Brave new season, page 42
Best of Jeans, page 54
Born in Damascus, Syria, and raised in Africa, Yasmine Kateb is a fashion photographer based in Los Angeles. With more than ten years of experience in the fashion industry, she is constantly string to bring out the aesthetic element in all her subjects. With an abstract background in mixed media arts, Yasmine’s use of colors in every photograph is key to her storytelling.
@yasminekateb
Viktoriia is a photographer and Saida is a stylist and art director, both from Donetsk, Ukraine (Vicoolya is kind of a cute type of her actual name that stuck with her since teenage times). Besides that, they are best friends that create all photographs and scenes together and provide everything necessary to produce fashion photography. The girls’ passion is travelling. Authenticity of every new location they discovered has always inspired them. Vicoolya and Saida love to immerse the model in a cinematic mood. To empower women but still romanticize these beautiful seductive human beings and highlight their strong personalities with natural light - this is the point of each sophisticated photograph they've done.
@vicoolyasaida
Made in Italy, page 9
Dream On, page 16
Eco is the smart choice, page 58
Wiser Wash, page 60
@federicasassophoto
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MAGAZINE
Photography Vicoolya & Saida /
Creative Director Paul Marciano / Model Francesca Valenti / ruffle dress
Marion / Model Xavier Grey / shirt
The
MARION RUFFLE DRESS
Viscose Lurex sparkle Yarn
2
MARCIANO KELLY BLAZER Poly Viscose stretch twill
3 1
PER LEI NECKLACE
925 Sterling silver and Pearls
PAM EMBRO LONG DRESS
Garment dyed Viscose and Silk full embroidered
CRISTINA SATCHEL
Real Leather and Gold-colored hardware
4 5
In the spring-summer collections you can find a wide range of products Made in Italy. These items represent the premium offer of the collection made of top-quality materials.
At just under an hour's journey from the crowded city of Naples lies a mythical paradise, the island of Capri, an exclusive destination that offers breath-taking cliffs, crystalline waters, picturesque villages, romantic restaurants, spice-scented landscapes and wonderful ocean views.
Here you can sit next to the sphinx in San Michele's fairytale garden or take the chair lift from Anacapri up to the top of Monte Solaro, where you can admire the impressive island views. Capri’s main beaches are Marina Grande and Marina Piccola, but the island is also full of rock pools, so it’s definitely worth the effort to look for them, if you’re after a less crowded spot.
There are also numerous boat trips that offer both cave visits and plenty of opportunities for an invigorating swim. After all, the crystal-clear, cooling Mediterranean Sea is a joy to plunge into after a long day of discovery.
Capri also offers an excellent range of excursions, like the ruins of the former-Roman palace, Villa Jovis, or take a fascinating boat ride to the Blue Grotto, which can only be reached by rowing boat at low tide.
There are some amazing beach clubs in Capri and they’re a great way to soak up the sun – and the sights – while rubbing shoulders with the rich and famous. Designed as exclusive and luxurious locations, the beach clubs set the tone for living La dolce vita, becoming important landmarks in Capri’s history. In fact, it was during the glamourous decades of the island, between the 1950s and ‘60s, that the international jet set discovered Capri, attracting the likes of and Brigitte Bardot, Sophia Loren and numerous other stars, who flocked to the island’s most exclusive beach clubs. Even today, guests can enjoy that special mix of leisure and glamour at famous beach clubs like La Fontelina, La canzone del mare and Da Luigi ai faraglioni. However, these places are really popular, so make sure you book in advance.
On the most fashionable street of the island, nestled between prestigious boutiques and luxury hotels, you will find a small white door that is almost hidden from view. It’s the entrance to Capri’s most popular nightclub, Taverna Anema e Core (in English Heart and Soul Tavern), which has been the symbol of ‘Made in Capri’ fun for over 20 years. The venue is the definition of Capri nightlife, where you can dance and sing to the small hours and meet celebrities from the Italian and international jet set: pop stars, politicians, athletes and models. The live show, inspired by the best of classic Neapolitan songs, is a true explosion of music, fun and positive energy.
Via Sella Orta 1, 80073 Capri, Italy
Getting yourself a pair of handmade custom-fit leather sandals is a must on any visit to Capri. In fact, in the streets around the island you’ll find plenty of sandal-makers. Pop into a store, get your feet measured and choose your favourite style, mix and match colors and gem stones, and even the choice of heels. It was the Roman Emperor Tiberius who brought this type of sandal to Capri. He was wearing a pair when he first arrived on the island and the locals were so impressed they decided to start crafting similar footwear.
This five-star hotel is a truly stunning cliff-side escape with spectacular sea views and luxury rooms and suites overlooking the renowned Faraglioni rock formation. Designed by Le Corbusier as a private villa in the ‘20s, the mansion was the headquarters of the American Command during World War II, hosting the likes of Eisenhower and Churchill. The hotel is seasonal, welcoming guests from April to October.
Via Tragara, 57 - 80073 Capri, Italy
Located in the heart of Capri, Grand Hotel Quisisana is synonymous with glamour, attracting an exclusive crowd since its opening in 1860. Over the years, many historical figures, including the likes of Ernest Hemingway and Jean Paul Sartre, have stayed at the hotel. Overlooking Capri's central piazza, this 5-star resort is the perfect spot for people-watching while enjoying a refreshing Aperol Spritz.
Via Camerelle, 2 - 80073 Capri, Italy
Capri’s magic can not only be found in its sheer cliffs, hidden coves and shores lapped by the ebb-and-flow of the Mediterranean, but also in one of oldest hotels. Originally known as Locanda Pagano, Hotel La Palma was built two centuries ago, in 1822, hosting some of the greatest artists, poets, writers and musicians in the world.
Via Vittorio Emanuele, 39 - 80073 Capri, Italy
With its charming lemon grove, Ristorante Da Paolino is one of the island’s landmark restaurants. Run by the De Martino family, respect for tradition can be seen in every detail, right down to the menu, where every dish tells the story of a tiny piece of the Mediterranean. Breathing in the air and atmosphere of Capri at Ristorante Da Paolino is a must before leaving the island.
Via Palazzo a Mare 11 - 80076 Capri, Italy +39 081 837 6102
Aptly named ‘Heaven on Earth’, La Fontelina restaurant is a temple of Mediterranean specialties. You only have to taste the spaghetti with clams, fried whitebait or seafood salads to discover the incredible flavors of the island’s cuisine. Directly overlooking Capri’s rock formations, La Fontelina not only offers excellent food but also a beach and breath-taking views.
Via dei Faraglioni, 2 - 80073 Capri, Italy +39 081 837 0845
Aurora is the oldest restaurant on Capri. For around 100 years (or three generations), the D'Alessio family has run the restaurant where the pizza all’acqua, with mozzarella and red peppers, was first invented. Located in a narrow lane in the historic center of Capri, Aurora is a positively vibrant place that offers exquisite Mediterranean food and an impressive wine cellar.
Via Fuorlovado 18 - 80073 Capri, Italy
+39 081 837 0181
Liza and Francesca at Hotel Punta Tragara
The effortlessly chic theme of the collection embodies sunny island appeal with a Mediterranean style twist.
PHOTOGRAPHY BY VICOOLYA & SAIDA
Ready to escape on a faraway adventure?
Filled with evocative charm and summery details, the spring-summer collection is sure to inspire wanderlust and daydreams. The GUESS woman wears feminine, lightweight garments with contemporary details and flattering silhouettes. Cut-outs that reveal tanned shoulders, long sleek skirts with side slits, cropped shorts and tops, and feminine, fitted waists are enhanced with crochet, lightweight cotton and poplin. Ethereal charm meets dreamy island haze with sexy yet versatile summer looks. Hues of Fuji sunrise, sandy peach, sunstone, drift pink, downtown orange, helium and highspirits blue complete the look.
Meanwhile, the GUESS man enjoys a relaxed, summer look that is enhanced with tropical prints and desert-inspired colorways. A vintage traveler-inspired theme perfect for a laidback summer look. Relaxed, modern outlines use light cotton, linen and rayon to create versatile and comfy pieces that are ready for any sunny adventure.
PAUL MARCIANO selects his favourite trends and pieces from the P
Sophia Loren remains the icon for timeless style. Effortlessly beautiful, always elegant and chic.
Elegance is a state of mind. We continue to elevate the product offer of all our lines with focus on qualitative fabrications, trims and workmanship.
MARCIANO AIDA HOBO Real Leather Handbag
Clean lines, elevate designs and a timeless look.
IZZY HANDBAG in 4G Logo Jacquard
WILD ORCHID
Trim Top
MARCIANO OLIVIA Sweater Dress
MARCIANO ELLE Pant
GUESS JULIE Top Sweater
Heel Kabbie
It’s great to have a well-stocked wardrobe of basics, but don’t forget to treat yourself to something special every now and then. Add a luxe finish to your look in our latest take on the denim jacket with its 4-pocket detailing and crystal hot fix quilted accents on the shoulders and sleeves. Pair with the Carlie mini-skirt for an eye-catching and glamorous ensemble. Denim has never looked so good!
On the hunt for a new, go-to handbag for the spring? Let us introduce the luxury Katey denim satchel with the exclusive ombre finish and GUESS logo print. With smooth PU leather trim and antique silver-finish hardware this versatile bag is sure to add a playful statement finish to your everyday looks.
This season, embark on an adventure with the GUESS Marine capsule collection, filled with timelessly stylish menswear. This maritime-inspired collection draws inspiration from the iconic adventure and fantasy comic series, Corto Maltese by Hugo Pratt. Selected pieces with drawings of Corto Maltese and his adventurous, alongside other items that borrow iconic style codes from the seafarer’s wardrobe and maritime lifestyle; high-tech outerwear with full and half-zip designs, trench
collars, maritime insignia and accents taken from the Corto Maltese graphic novel series. Classic Bretagne stripes, cable knit, and nautical motifs enhance an array of comfortable layers with contemporary silhouettes, finished in a palette of muted mustard, ocean navy, salt white, lobster red, muted stone and horizon blue. The ultra-trendy cropped chino and jeans complement the look, along with the must-have fisherman beanie, available in key color options.
Say hello to summer with the GUESS Kids SS23 collection. Playful, versatile and always on-trend pieces. For girls and boys alike, minime and essential pieces and athleisure feature alongside a selection of beachwear.
Get inspired by our daily Instagram posts. Join our community for outfit ideas and news on our latest products!
@guess @marciano
Sharing a photo or video of a GUESS or Marciano outfit? Don't forget to tag us using the hashtags #LoveGUESS for GUESS and #MarcianoMoment for Marciano.
An innovative design plays with different materials to create this well-balanced and stylish optical frame. The bold, brilliant silhouette combining a geometric front with glitter on the side and acetate temples with the G logo comes in black, pink and classic Havana.
Summertime means getaway weekends and unforgettable vacation destinations. To be able to travel smoothly and comfortably a good suitcase is a must. Known to be an overpacker? Why not match your G cube logo trolley with a matching Vikky shopper that fits all your carry-on essentials.
guess
naninvintage
marciano
Last year GUESS and the Lifestyle-Tech Competence Center launched the third GUESS GEN Z LAB insight workshops, developed as a co-creation platform for Generation Z. The objective of the research platform is to strengthen the brand’s connection with Generation Z consumers through a process of direct engagement and exchange of ideas, while providing students with an extensive set of tools for working in the fashion marketing industry.
“The previous GEN Z LABS have really allowed us to get a better understanding of this digitally connected generation and get direct feedback to co-create products and services that have value and meaning for younger people”, states Paul Marciano, Chief Creative Officer for GUESS?,
Inc. “This year we’ve extended calls to other universities in Europe and we will now be hosting 36 students from France, Italy, London, Poland, Spain and the UK. This will not only provide our teams with important generational insights but also multi-cultural insights into what young people really want and expect from an international fashion and lifestyle brand. I love discovering young talent and the ideas they bring to the table”.
GEN Z LAB is a place where GUESS marketing, sales and e-commerce managers can test ideas and get qualitative feedback directly from Gen Z participants on the brand’s campaigns, product launches and initiatives. The Lab provides each university with step-by-step modules tailored to suit their university program, providing a vast array of research tools, including online surveys, design thinking workshops, focus groups, mystery shopping and e-commerce experiences. Over
the 3-month course, students also visited the brand’s headquarters in Switzerland for a 2-day design thinking workshop on the 19th–20th of September, where they had the opportunity to work directly with some of GUESS’s senior managers.
During the activities, students get hands on experience of how the fashion industry works, including the analysis of real-life case studies, social media posts, message ideation and campaign messages. They also participate in ADV, photo shoots, app, e-commerce and instore testing experiences, providing them with invaluable insights into how customer service processes and feedback management are implemented and work within the corporate world.
GUESS Foundation continues to pursue its commitment to international social change and wellbeing for all with a new fundraising initiative to mark the international Breast Cancer Awareness month in 2022.
To support the cause, the brand launched a GUESS Pink Day Sale and an internal ‘Wear Pink’ campaign to raise funds for the non-profit IEO-MONZINO Foundation in Milan, the only Italian organization that exclusively and directly finances
research and treatments for oncological and cardiological patients at the European Institute of Oncology and the Centro Cardiologico Monzino (Monzino Center of Cardiology), with the aim of supporting innovative research projects and identifying the most effective treatments.
The first initiative was a 24-hour GUESS sale on 10th October, which offered a 25% discount on select products from the brand’s clothing, accessories and lifestyle range, with a donation of 5€ to the IEO-MONZINO Foundation for
each purchase, with the pledge to donate €25.000 to the cause even in the event the sales target was not reached.
Meanwhile, through a series of internal emails, social media and video campaigns, the GUESS Wears PINK breast cancer awareness campaign on 13th October saw staff from all of its offices and stores worldwide come to work dressed in pink; an initiative that proved highly popular among all genders.
GUESS collaborates with French influencer Mayadorable, who has a +1M Instagram following, to curate a new Spring/Summer 2023 limited edition of Eco denim musthaves that combine the influencer’s love of fashion and effortless style with the brand’s iconic flair for denim and commitment to sustainability. Co-created by Maya in collaboration with the GUESS design team, this super fashionable and versatile 6-piece edit is inspired by the influencer’s love of Noughties fashion, an element that also stands out in the Parisian photo shoot with its distinctive turn-of-the millennium vibe. Another important feature of the collection is the use of eco-friendly fabrics and more sustainable dyeing techniques, organic cotton and upcycled materials, right down to the stitching and labels. The GUESS by Mayadorable capsule collection will be debuted exclusively in France at 13 Galleries Lafayette stores for three weeks in February 2023, before being released at the GUESS Étienne Marcel and St Lazare flagships in Paris, Montpellier and Marseille Grand Littoral, and on the guess. eu/fr website.
Since the launch of its first store in 1994, GUESS has gone from strength-to-strength and now has a retail presence of 1,064 directly managed stores, with a further 566 independently-operated GUESS and Marciano retail stores and outlets across the globe.
As part of the process to elevate the brand, GUESS and Marciano are rolling out a new store concept in all new stores, together with the gradual refit of existing stores.
The past four years have been a time of great expansion for GUESS, as the group continues to forge ahead with the launch and refit of numerous flagship and lifestyle stores across the globe.
Launched in May 2019, in Barcelona, the new store concept, which is being rolled out on a worldwide scale, plays on an essential yet striking contrast of textured, geometric wall features, lacquered wall panels, titanium inserts and a minimal use of slender, modular furnishings that create a sense of
light and space and an intuitive flow through the store and its various accessories, denim and apparel areas.
Stores are a key pillar in representing the attributes of the brand and provide a tool for new customer acquisition. To achieve this, the company has embarked on a remodeling program that will touch rough-
ly 630 stores. Together with the new stores, they represent 80% of the entire fleet in Europe and North America. GUESS continues to invest in technology and eco-friendly production and operational processes across the supply chain, including upgrades to the store infrastructure to drive efficiency and enhance the customer experience.
This page: Italy, Milan, San Babila store
Opposite: US, Beverly Hills, Berverly Drive store
GUESS is under transformation and part of this is the remodeling not only of the quality and sustainability of the products but also of the entire store fleet.
On the 4th of August 2022 GUESS launched its first combined Fashion and Lifestyle store of its kind in Europe in Milan, Italy in Piazza San Babila. The store was specifically designed with a focus on nature, a concept further emphasized throughout the store with the introduction of an exotic hot house garden, and energy-saving lighting system that mimics natural daylight. Covering a total area of 380 sqm, the renovated former-flagship extends over two floors, with a 150 sqm retail space on the ground floor and a 230 sqm basement floor which not only showcase all of the brand’s denim, jewelry, accessories, gifts and Marcia-
no offering but also the exclusive GUESS Home collection. The décor plays on an eclectic yet harmonious combination of colors and contrasting materials. Glossy mahogany wall panels are alternated with black tempered glass and satin brass, cement and brightly colored panels, offset by a pale gres-effect floor which adds additional light and airiness to the interior. Inside, the gently meandering yet minimal floorplan leads the shopper on an intuitive browse through the store, with its easyon-the eye natural lighting, wifi area, LCD walls promoting the latest GUESS advertising campaigns, light box menus, weave-design flooring and textured wall features inspired by Abstract art and Spatialism.
Another important store opening in Italy was the Marciano by GUESS store in Florence, Via Calimala that opened on April 14th, last year. Inside a historic building with a stone facade that perfectly reflects the charm of the ancient Tuscan city and in an important pedestrian artery between the Ponte Vecchio and Piazza Duomo. In one of the liveliest areas in the center of Florence, already home to numerous boutiques of the most renowned brands, without forgetting the famous Hotel of the same name. In line with the new Marciano by GUESS concept, the store features a minimalist aesthetic, complemented by white and lacquered walls with glossy mahogany, tempered glass and matt anthracite metal finishes. The floors recall the same tones, in shades of lime and
dull gray. The final touch is given by the beige and burgundy carpet and the fabrics in an elegant gunmetal shade. The large exhibition space of 123 m2 hosts the Marciano collection, alongside a refined selection of bags, shoes and jewelery.
In the second semester of 2022, the most recent in the brand’s expansion strategy was the unveiling of two new flagships in Italy, in Via del Corso in Rome, and the Via Mazzini high street, in Verona, both of which are in the heart of the cities’ historic center and major shopping districts. The new openings bring the brand’s Italian retail portfolio up to 84 flagships and 26 outlets across all segments (i.e., Jeans, Accessories, Kids and Marciano), with further store openings programmed nationwide in the years to come.
This page: Italy, Firenze, Via Calimala store
Opposite: Turkey, Istanbul, Istanbul mall store and Germany, Weil am Rhein, Dreiländer Galerie shopping mall store
In October 2022 GUESS unveiled a new flagship store at the recently opened Dreiländer Galerie shopping mall in the German town of Weil am Rhein. Also known as the ‘Three Countries Mall’, this three-level shopping destination is home to a wide variety of international brands and also has a food court, supermarket, fitness facilities, cultural attractions, and a carpark that can accommodate 580 cars. With the added advantage of being close to the border of Switzerland and France, this premium, multinational retail mecca has excellent transport connections, thanks to the regional S-Bahn station, the S8 tram station and the newly built tram line from the Swiss border in Basel. With the complex’s high footfall of local, cross-border and overnight visitors, the 188-sqm flagship provides GUESS with an
attractive showcase for its extensive range of denim, apparel, footwear, and accessories. An intelligent combination of colour, materials and elements add a bright and airy feel to the store, which puts the spotlight on the clothes while providing customers with an intuitive shopping experience. Another key element of the GUESS store concept is an updated accessories corner and expanded “Denim Destination” area, with a central denim table and denim menu lightbox with images of the brand’s iconic fits, signposted by a white “Denim is our world” LED light. The store brought GUESS’ retail portfolio in Germany up to at 16 flagship, 12 outlets and several pop-up stores, with further openings in programme across the continent over the coming years.
It’s the accessories that make the difference between a good and a brilliant outfit. BAGS FOR MEN MIX FUNCTIONALITY WITH STYLE. Achieve an elegant and everyday balance with backpacks, crossbody bags, document cases and travel bags. Designed for men with both discreet and expressive desires.
This season, it's all about bags! And with an infinite selection to choose from, the GUESS man can freely express his style on any occasion.
Looking for a sporty look? Opt for functional backpacks and crossbody designs in hard-wearing, lightweight nylon, your ideal companion for travel and everyday use. Need something distinctive for a business trip or special occasion? Our elegant croclook or suede carryalls and bags will add a touch of sophisticated luxury to any outfit.
If a GUESS signature statement is what you're after, go for the all-over 4G logo and G cube designs that will showcase your sense of fashion and make you stand out from the crowd. GUESS is known for its attention to detail, and this is also evident in the brand's logo that returns as a dominant feature alongside metal decorative elements, exquisite materials and high-tech innovation.
But no outfit would be complete without shoes and this season's footwear offering has been meticulously coordinated with the bag collection, so you’ll have no problem finding the perfect complement your look.
Wherever you’re heading, this impeccably finished range of contemporary accessories are ready to take your off duty and on duty looks to a whole new level.
This page: On Mattia, Calabria Small Necessaire, Calabria Travel Weekender
Opposite: On Alex, Vezzola Smart Bum Bag; Vezzola Smart, Small Necessaire
A stylish watch will always make a lasting impression. WITH ITS WIDE RANGE OF ELEGANT TIMEPIECES, GUESS HAS SOMETHING TO SUIT EVERY STYLE AND OCCASION.
Take a look at the new Spring Summer watch collection for men.
What does the color green have to do with watches? Well, plenty as it turns out! Especially with brands stepping up to the plate, fully embracing the green vibe and pushing it to new heights with fresh tones and unique accents. A trend that is steamrolling the watch-making industry and appears to be much more than a passing fashion fad.
Introducing a new wearing experience, the result of the latest advances in textile research. Tech-stretch technology is made with high-intensity smart fibers that move in every direction and recover just as quickly.
The mission to achieve the highest level of comfort has been reached.
On Mattia, Myron Blazer and Myron Dressy Pant in Tech Stretch Nylon Twill
GO BOLD! Amp up your style and stand out with head-turning accessories in pop color tones.
This page: On Yeva, Velina Hobo Handbag
Opposite: On Liza, Velina Hobo Handbag, Hyson Satin Shoes, Cate Voile Button Up Top, Claudia Shorts
Velina Hobo
Desideria Flap Shoulder Bag
Desideria Mini Flap Shoulder Bag
Golden Rock Mini Hobo
Velina Mini Flap
There’s a full-on spectrum of color this spring. As you update your closet for the warm weather ahead, there's no better way to brighten up your look than with the help of all the colors of the rainbow.
13. Giardino degli Aranci earing 14.Hyson Shoe
15. Wild Orchid Ring
16. Marciano Julia Bralet
1. Swimsuit Bow Small White Lavander Vichy 2. Montreal Belt 3. Giardino degli Aranci Ring 4. Watch Spectrum
5. Handmade Swimsuit Aqua Paradise
6. Corina Top Handle Flap 7. Marciano Cynthia Blouse
8. Monita Sandal
Heel 9. Belted Diane Shorts 10. Cristina Small Satchel
11. Hyson Shoe
This page: On Liza, Glorious Garden shirt , Glorious Garden skirt, Alia Top Handle Flap
Opposite: On Francesca, Calla jumpsuit guess.com
This page: On Nina, Franca blazer, Glourious Garden Aster Top, Franca pant
Hello print lovers! While there’s something classic about neutrals, block colors and basics, the Marciano collection offers amazing prints season after season. Get inspired by the SS23 runway show!
The spring-summer season brings warm sunshine, blue skies, and countless reasons to celebrate. Holidays, parties and celebrations such as birthdays, anniversaries or mother’s day - there is always a need to find the perfect gift for someone in your life.
GUESS is your go-to gift destination for every age, price range and occasion.
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Ultra-wearable denim pieces are must-have summer essentials. This season’s collection is filled with evocative charm, relaxed fits and flattering silhouettes.
In the fast-moving world of fashion, few pieces stand the test of time. Jeans are wardrobe essentials that work for every season, a constant trend favorite that can be combined endlessly. Sometimes, the styles change according to trends, but they always remain timeless. A good pair of jeans should be in every woman's wardrobe. There are lots of different styles to suit all shapes and sizes, regardless of the model or wash.
From classic to trendy, nothing is more right or wrong. You just need to find the fit that you feel most comfortable with. When it comes to the wash it depends on your personal preference. Darker washes are perfect for dressier occasions, while lighter washes are a great choice in summer. Jeans are one of our favorite pieces regardless of the season, and with the right styling they can adapt to most trends. Get inspired!
With their flattering fit and wide leg, these high-rise stretch-fit jeans will make a comfy and versatile addition to your wardrobe. Pair with a classic tee and sneakers for a laidback casual vibe, or work in a pretty blouse and dainty heels for a romantic summery look.
The new boot leg jean from GUESS has a retro feel that highlights the curves and elongates the silhouette. For the office, these pants are also great in combination with an elegant blouse and jewellery. If you don't have very long legs, you should definitely wear heels or shoes with platforms to emphasize the cut. The hippie look is always possible: platform shoes, a colorful tunic and soft waves in your hair – hello 70’s!
be a key fashion trend this year. The always classic and authentic jean. High waist, hip hugging, yet straight and easy fitting leg. These jeans can be combined with almost anything - chic for dinner but also playful for everyday life.
Make sure you have several pairs of jeans that you can rotate throughout the week. In this way you alternate the wear and tear and will be able to enjoy your favorite pant for much longer.
Don’t buy your jeans too tight. When jeans are too tight it means strain on the fabric which can cause the denim to rip faster.
When the jeans show signs of wear, repair them. Inseams and crotch areas are most prone to thinning and ripping. Use needle and thread to fix small holes before they get larger.
Wash jeans as infrequently as possible, in cold water to maintain your favorite color and always on a gentle cycle. Do not use fabric softener, as this can reduce the elasticity of your jeans.
Always wash your jeans inside out to keep them looking fresh for longer. This helps to reduce the friction created during washing and prevents fading.
Air drying is ideal if you want to expand the life expectancy of your jeans. Tumble dryers and heated drying rooms are the natural enemy of jeans.
Wdating its pledge to reduce the fashion industry’s environmental footprint and provide consumers with an affordable yet environmentally responsible fashion offering.
From the seeds, fibers and dying techniques, to the finished product, packaging and end-of-life dis posal, the Earth Feel Denim initiative exploits the very latest innovations in green manufacturing to offer a one-of-a-kind denim that puts the planet first across the entire supply chain.
These eco-friendly initiatives include the use of Lenzing Tencel and Modal fibers, which are sourced from responsibly managed forests or use cotton scraps upcycled from industry; Indi go Flow, a special, organic, indigo dye-reducing agent that allows for a cleaner, more sustainable dyeing process; Repreve, a recycling process that transforms plastic bottles and other waste prod ucts into certifiable and traceable, high-perfor mance yarns; organically grown cotton and hemp, cultivated on certified, responsible farms that work to improve soil health and reduce water and ener gy waste, and Roica V550 biodegradable stretch fibers, to prevent clothes from going to landfill at the end of their lifecycle.
Additionally, all of the processes are carried out in partnership with the Better Cotton initiative and are also closely monitored using EIM Jeanologia™ software that enhances productivity and cuts down on harmful emissions, water and energy consump tion, helping to reduce pollution and the carbon footprint of the production cycle.
To signpost these developments, the 2023 Women’s collection sees the introduction of an enticing range of jeans, shorts and twopiece designs in the New Feather Weight fabric, made from breathable, post-consumer cotton and recycled polyester fibers. There’s also the organic, Bamboo Denim capsule, with its natural bacteriostatic properties that help the wearer stay fresh and dry when the temperature gauge rises, and the Silk Edition capsule made from comfortable, stretch silk for added freedom-of-movement that looks and feels just as good as their old-world
Meanwhile, the Men’s collection returns with an iconic range of denim jeans in ultra-soft and breathable Feather Weight fabric made from recycled cotton and Lyocell fibers; light-weight Cotton Linen Denim, designed for superior flexibility and summer comfort, and the Silk Edition range with its super-soft stretch fabric that feels like heaven on the skin and has all the flexibility and strength you would expect
Add to this the beautifully finished cuts and details, the zero-waste, woven inner labels, pocket flashers that break down in the washing machine, and dissolvable plastic packaging, and you get a low-impact product packed
By bringing together sustainable initiatives and the very latest technologies in the field, GUESS proves it can provide eco-conscious consumers with the fashion-forward denim designs that they love, while keeping a watch-
Bamboo Denim
Cotton Linen Denim for Men
Bamboo Denim
Silk Edition
Wiser wash gives gorgeous bleeching results without harming human health or the planet. Thanks to the ozone gas generated from oxygen, ozone wash provides beautiful abrations and bright contrasts without any polution. With the technology and innovation behind, wiser wash gives revolutionary results, using 80% less water. Every time you see the label of wiser wash you know how wiser your decision is.
Think wiser, wear wiser.
This page: Squared sunglasses with triangle pendant
This page: Hyson Satin Shoe, Marciano Petra Dress
Succumb to the sun-drenched appeal of island life.
This season, the Marciano by GUESS collection inspires adventure and wanderlust with dreams of faraway edens, nostalgic journeys and pristine beachside retreats. Upholding Marciano’s elegantly effortless style DNA, this collection promises chic, versatile looks that transition from day to eveningwear with charm and allure. Designs exuding timeless appeal updated with this season’s colors. Beautiful prints and precious fabrics, such as linen and silk blends, continue to feature along with a contemporary summer color palette. Women dazzle in stunning silhouettes with feminine cuts and modern lines, while menswear is understated yet elegant with tailored touches, high performance attitude and clean outlines.
Reflecting the decadently chic appeal of the Marciano brand the advertising campaign is photographed on the beautiful island of Santorini in Greece and features models Oriola Marashi, Alison Uetz and Francesco Ruggiero in a series of images that transport the viewer on a journey at sea with the piercing blue water in the distance. The campaign, art directed by Paul Marciano and shot through the lens of renowned fashion photographer Nima Benati, is a breathtaking selection of elevated images that displays the models evoking the strong sensuality and spirit of the collection. The tranquil sunset in the distance accentuates the models’ flawless figures allowing their silhouette to be the focal point of each stunning portrait. The sun’s bright yellow and warm orange tones blended with the sky’s vivacious pops of teal and turquoise enhance the magnificence of the campaign and bring the images to life. Set against Santorini’s wonderful views Oriola, Alison and Francesco wear the key silhouettes of the season, complimented by the vibrant colors of the spring line. The styles of the season are highlighted throughout the campaign and offers a variety of exquisite, head-turning styles made to serve your wardrobe with fashion-forward pieces all season long.
PHOTOGRAPHY BY NIMA BENATI
Filled with flattering silhouettes, feminine outlines, fitted waists and subtly structured details, romantic yet smart garments are finished in leopard and foliage inspired prints, retro motifs and golden wing patterns. A palette of green luster, lemon washed, pale pearl, midnight lagoon and clear pink is complemented by luscious fabrics and meticulous detailing.
This page: Heels Made in Italy
Nothing gives a touch of classic glamour or edge like a pair of sunglasses. From eye-catching oversize frames to chic pilot glasses and cute round frames - a great pair of sunglasses is a wardrobe essential all year round.
This Page:
On Oriola, Jewel One Piece
Granny Apple
Opposite:
On Liza, Triangle and V Shape
Brazilian in Small White Blue Vichy
On Oriola, Bandeau and Side Bow
Brief in Small White Blue Vichy
This page: On Liza, Push Up and Side Bow Brazilian in Daisy Pink Print
Opposite: On Oriola, Wired Halter Triangle Sequins and V Brazilian Sequins in Iris Buss
On Liza: One Piece Sequins in Iris Buss
This page: On Liza, One Piece and Kimono in Iconic Leopard Combo
Opposite: On Liza, One Piece Band in Infinity Galaxy
Sun-warmed skin and sand between the toes. IN THE SUMMER YOU ALWAYS CREATE LOTS OF GREAT MEMORIES. So what could be better than immortalizing them in the form of a fragrance?
PHOTOGRAPHY BY JOSH RYAN
Seductive Blue is a new bold and alluring fragrance for women – a new addition to the best-selling GUESS Seductive franchise – inspired by the confident and seductive charm of the GUESS woman. A floral fruity fragrance, this energiz-
ing scent opens with vibrant notes of fresh pear, a feminine heart of velvety flower petals, and an earthy trail of sensual musk and patchouli.
Launching in GUESS stores and online in April.
Bgrance pillar, GUESS Uomo Acqua is the second fragrance to join the Uomo Collection. Continue the Uomo story from the Casino to the Sea. Just as free-spirited and confident as before, GUESS Uomo Acqua offers a bold new expression of freshness through
its olfactive ode to the Mediterranean. This woody aromatic fragrance redefines masculinity into a refreshed natural state encapsulating reviving lemon, captivating juniper aromatics, and grounding sandalwood into one scent.
Launching in GUESS stores and online in April.
Smith, Ph: Daniela Federici, 1996, Miami, Florida 5. Iryna Shayk, Ruben Cortada, Ph: Bryan Adams, 2008, Malibu, California 6. Judith Bedard, Ph: Mathias Vriens, 2008, Universal City Lot, California 7. Line Gost, Ph: Bryan Adams, 2008, Los Angeles, California 8. Karen Mulder, Shana Zadrick, Ph: Ellen Von Unwerth, 1991, Las Vegas, Nevada
Every outfit should have something that attracts the eye. By knowing what makes a timeless accessory, you can build a basic wardrobe of essential pieces that last in style over time. You can of course expand your clothing with fun and more crazy options, however a good base allows you to combine endlessly and define your personal style. Quality, craftsmanship, classic cuts and a conscious simplicity in details and design make a timeless accessory. Pieces that last season after season and are characterized by aging with dignity and becoming prettier and more valuable as time goes on.
It’sa given fashion classic, but this spring the scarf also has a high trend status. Scarfs and silk scarves are classic accessories that have been worn by women for decades. Whether they are tied around the neck, around the wrist, or on one of the handles of the bag. Styling your hair with a scarf also enhances any outfit and creates a sophisticated look.
Choose frames with care when you invest in a pair of new sunglasses. If you want them to last a long time, you should invest in a more timeless style rather than the latest fashion. Choose a pair that is versatile and suitable for all occasions, whether you are going to the beach or to the office. With a classic cat eye shape, you can never go wrong and you will enjoy your sunglasses for many years. It’s an eyewear model that adds just the right amount of diva to your personality.
Elegant underwear is the perfect accessory to highlight your curves and boost your confidence. The possibilities for styling lingerie in your daily wardrobe are endless. The corset top has been a part of GUESS since the very beginning with the iconic photo of Claudia Schiffer. Try pairing it with a pair of baggy jeans for a comfortable and sexy look. A slip dress is such a versatile piece that can be worn in any season, perfect with a pair of sneakers in the summer while bras can make the perfect micro top underneath any button up shirt, cardigan, or even by themselves.
Whether in the shape of a watch or jewelry, gold accessories hold a special place in the hearts and wardrobes of many women. Wearing jewelry instantly upgrades an outfit by punctuating your personal style. Statement earrings, versatile chains, a classic gold watch or a mix of must have rings are all examples of great accessories to elevate your outfit.
The timeless bag is recognizable by classic cuts, quality materials and well-thought-out details. In terms of model, it should preferably not be too extreme. Envelope models and neater evening bags, with or without a shoulder strap are safe cards. As well as handbags with double shoulder straps, school bag or shoulder strap models in simpler cuts and handbags in medium size. Too large bags or bags with exaggerated details get dated quickly and are unlikely to be timeless. Look at quality in details like metal buckles and seams.
Luxurious and romantic underwear sets in beautiful shades and materials. Perfect for treating yourself - or why not give away to someone special?
Several instore events were held last year with our GUESS models as hosts. A special night where shopping could be done to the tunes of a live DJ-set and a glass of bubbly. Customers were given the opportunity to mingle and take pictures with the models as well as getting styling tips of the current collection from the store staff.
Madrid, London, Paris, Milan, Vienna, Istanbul, Zurich and Los Angeles were just some of the cities where you could enjoy this amazing shopping experience event - for sure an evening to be remembered!
Viareggio
Milano
Torrevieja
Dresden
Dresden
Puerto Banus
Viareggio
Vienna
Paris
London
left: Camille in Los Angeles
below: Seyla and Lidia in Milan
below: Oriola, Nadine, Andrej, Seyla and Xavier in Zurich
HIGH-FUNCTION LOOKS ARE ENHANCED WITH TECHNICAL FABRICS AND DETAILING FOR URBAN OUTFITS WITH A STYLISH APPEAL. READY-FOR-ANYTHING, ATHLETIC SILHOUETTES AND SPORTY ACCENTS SUCH AS COATED ZIPS, STATEMENT LOGOS AND DRAWSTRINGS ARE GIVEN A CONTEMPORARY STYLE INJECTION THANKS TO THE RIGHT COLORS AND MATERIALS.
PHOTOGRAPHY BY VICOOLYA & SAIDAEscape to an earthly paradise with the Guess Activewear SS23 collection. Filled with effortlessly confident attitude and natural style, the GUESS woman stands out in luxe all-day looks that are both feminine and athletic. A pastel palette of meadow sunset, cream milk, cornsilk, haute pink and ocean salt is complemented by colorful tropical prints and the iconic G Cube. Seersucker fabric, fleece and athletic nylon offer comfort and performance. The great outdoors are here with this feminine and summery theme. The romantic, soft sport look features comfy workout garments and light jackets, loose-fit and fitted
shorts, leggings and elegantly fitted workout tops. Feminine detailing, lace, gingham, square necklines and photographic prints add finishing touches to the look, which also draws inspiration from the California garden.
Meanwhile, the GUESS man is ready for urban adventure in high-performance garments with retro-inspired neon surfer appeal. Filled with clean lines, confident mélange colorways and prints in a palette of optic white, deep black, fluo highlights and indigo blue. Garments made using soft cotton, fleece and nylons are finished with contrasting and cross run detailing.
The GUESS Home line offers a unique and selected assortment of candles, blankets, pillows and home décor.
Indulge in a luxurious range of scented candles, embellished with signature GUESS motifs, like the iconic G cube or Peony logo; the exclusive Zebra candle in a meticulously hand-carved glass, or the lavish G Logo candle in a decalcomania vessel with a lavish gold print. Exquisite works of art that will continue to adorn the home long after the candle flickers out. Furthermore, with an elegant gift box and vast array of colour options, these luxury candles will make the perfect home complement or gift.
The season also introduces a new series of 4G logo and G cube blankets in luxe materials and endless color combinations, for an iconic finish to any bedroom or living spaces.
A versatile collection that has been specifically designed to appeal to every customer’s taste, be it bold and audacious, classic or understated.
Launched in 2021, the GUESS Home collection is available in selected GUESS stores and on the website.
New year, new environments. Add balance to your home décor with color, shapes, texture and materials.
