Best of JEANS

Ultra-wearable denim pieces are must-have summer essentials. This season’s collection is filled with evocative charm, relaxed fits and flattering silhouettes.

In the fast-moving world of fashion, few pieces stand the test of time. Jeans are wardrobe essentials that work for every season, a constant trend favorite that can be combined endlessly. Sometimes, the styles change according to trends, but they always remain timeless. A good pair of jeans should be in every woman's wardrobe. There are lots of different styles to suit all shapes and sizes, regardless of the model or wash.

The way your jeans fit is a perfect way to express your unique personal style.

From classic to trendy, nothing is more right or wrong. You just need to find the fit that you feel most comfortable with. When it comes to the wash it depends on your personal preference. Darker washes are perfect for dressier occasions, while lighter washes are a great choice in summer. Jeans are one of our favorite pieces regardless of the season, and with the right styling they can adapt to most trends. Get inspired!

With their flattering fit and wide leg, these high-rise stretch-fit jeans will make a comfy and versatile addition to your wardrobe. Pair with a classic tee and sneakers for a laidback casual vibe, or work in a pretty blouse and dainty heels for a romantic summery look.

The new boot leg jean from GUESS has a retro feel that highlights the curves and elongates the silhouette. For the office, these pants are also great in combination with an elegant blouse and jewellery. If you don't have very long legs, you should definitely wear heels or shoes with platforms to emphasize the cut. The hippie look is always possible: platform shoes, a colorful tunic and soft waves in your hair – hello 70’s!

How long a pair of jeans lasts depends on QUALITY, WEAR AND CARE. There’s plenty you can do to keep your favorite DENIM STAY AROUND FOR LONGER.

be a key fashion trend this year. The always classic and authentic jean. High waist, hip hugging, yet straight and easy fitting leg. These jeans can be combined with almost anything - chic for dinner but also playful for everyday life.

Make sure you have several pairs of jeans that you can rotate throughout the week. In this way you alternate the wear and tear and will be able to enjoy your favorite pant for much longer.

Don’t buy your jeans too tight. When jeans are too tight it means strain on the fabric which can cause the denim to rip faster.

When the jeans show signs of wear, repair them. Inseams and crotch areas are most prone to thinning and ripping. Use needle and thread to fix small holes before they get larger.

Wash jeans as infrequently as possible, in cold water to maintain your favorite color and always on a gentle cycle. Do not use fabric softener, as this can reduce the elasticity of your jeans.

Always wash your jeans inside out to keep them looking fresh for longer. This helps to reduce the friction created during washing and prevents fading.

Air drying is ideal if you want to expand the life expectancy of your jeans. Tumble dryers and heated drying rooms are the natural enemy of jeans.