GUESSMAGSS24

Believe in your DREAMS

Our dreams are precious and always worth believing in. When things get hard in life you have to keep believing and hope that everything will work out okay. Identify a goal and take on a commitment - nothing is impossible, you can do it. You need to be observant and consistent to get things done. Have faith, trust the process and believe. When I drive, I dream.

When I walk, I dream. I fly a lot. When I'm travelling for hours on a long flight, I dream. I’m even closer to God there, so we talk. The size of your dreams doesn’t matter. It’s not about material things, it should be about what’s exciting for you – the things that you love to do!

GUESS is not just a dream. This is the reality our dreams have created.

CONTRIBUTORS

VICOOLYA & SAIDA

Viktoriia is a photographer and Saida is a stylist and art director, both from Donetsk, Ukraine. They are best friends that create all photographs and scenes together and provide everything necessary to produce fashion photography. The girls’ passion is travelling. Authenticity of every new location they discovered has always inspired them and they love to immerse the model in a cinematic mood. Through their photographs they empower women but still romanticize them while at the same time highlight their strong personalities with natural light - this is the point of each sophisticated photograph they've done.

@vicoolyasaida

PHOTOGRAPHER

PHOTOGRAPHERS

Fashion in Full Bloom, page 48

PHOTOGRAPHER

Italian Luxury Style, page 66

EVA DISENKO

PHOTOGRAPHER

Sun is Shining, page 86

Modern Romance, page 108

IRYNA SOKOLOVSKAYA

Iryna is a proud Ukrainian. She started her career as a stylist and make-up artist working with magazines and competing in make-up contests. After many years in the beauty field, Iryna’s career led her to photography, where fashion, travel, nature and architecture are her source of inspiration. Through her boudoir photos she creates a complete image of female beauty, emphasizing a woman's contours and sensuality.

@iryna_sokolovskaya

TATIANA GERUSOVA

PHOTOGRAPHER

All Eyes on Georgina, page 56

Love your Body, page 120

FEDERICA SASSO

Born in Vicenza, in 1992, Federica Sasso lives and works in Milan, Italy. After obtaining a degree in Visual Arts at the Istituto Italiano di Fotografia (Italian Photography Institute),, in 2016 she was awarded a one-year scholarship at FABRICA. She has participated in two collective exhibitions: the New Italian Photography "Racconte-moi une historie" show at the Italian Institute of Culture in Paris and "Looking on" at MAR Ravenna. In 2021, Federica's name was included in Exibart's list of the top “222 emerging artists to invest in”.

@federicasassophoto

Eva was born and raised in Siberia, Russia. She graduated from the university with a degree in economics and management but after a couple of years she realized that she wanted to dedicate her career to photography. She started her career in the field of photography in 2015 when she moved to Alicante in Spain. Eva’s dream has always been to work in the fashion industry, to photograph and to travel.

@disenko_photography

Tatiana Gerusova is a New York based fashion photographer known for bringing out and capturing the natural, sensual essence of a woman. Born and raised in Russia, she studied music and art for over five years. With the help from her father, she learned to develop her own photos in the darkroom. Today, Tatiana Gerusova is one of the key references in fashion photography. The likes of Jennifer Lopez, Hailey Bieber, J Balvin, Camila Cabello have all passed before her lens in her recognizable black and white style.

@tatianagigi

ALINA TROYAN

PHOTOGRAPHER

Spring into Style, page 14

Aiming High, page 80

Alina started her journey in photography purely by accident. Her friend asked her to take a couple of pictures for her Instagram profile and the result exceeded expectations. After this, Alina started to work as a photographer and has been developing her career for the past two years. Through her work, she conveys how she feels as a woman; her nature, her character, femininity, her strengths and weaknesses. Alina says shooting for GUESS allows her to bring out the goddess within every woman.

@troyan_photo_

CONTENTS

GUESS NEWS

PAGE 8

SPRING INTO STYLE

PAGE 14

TREND REPORT

PAGE 22

MORE THAN DENIM

PAGE 34

FROM THE ARCHIVE

PAGE 42

FASHION IN FULL BLOOM

PAGE 48

ALL EYES ON GEORGINA

PAGE 56

ITALIAN LUXURY STYLE

PAGE 66

MADE IN ITALY

PAGE 74

PAGE

PAGE

PAGE

PAGE

AIMING HIGH

PAGE 80

SUN IS SHINING

PAGE 86

PAGE 90

STOP BY & SHOP!

PAGE 98

PAGE 102

SUMMER is calling

This season’s collection ushers in a refreshing wave of signature IT bags, crafted in premium natural materials, like tweed, bamboo, and raffia. Calling to romance, lazy afternoons, and summer adventures, these exclusive pieces are perfect for adding a dash of femininity and elegance to dreamy holiday looks. The Siria line radiates a romantic, summery vibes. Crafted in straw with pebble PU trim, these ready-for-the-holiday styles feature straw or bamboo handles, shiny gold hardware, and GUESS branding for an exclusive signature finish. Choose from white, cognac, or pale pink trim to suit your style and mood. These bags are an invitation to romance and are the perfect accessory to compliment your summer wardrobe: feminine and delicate creations that will allow you to experience a summer of laid-back elegance.

SIRIA GIRLFRIEND

SATCHEL

Forty Fabulous Years OF GUESS IMAGES

GUESS celebrates four decades of fashion history and iconic imagery with the new release of Decade of GUESS Images” casebound book. The fourth edition of this striking collectible details the story of four brothers who founded a global brand. Starting with the launch of the 3-Zip Marilyn Jean in 1981, this book commemorates the hard work, passion, and creativity that led to forty years of esteemed fashion.

Over the past four decades, the GUESS brand has been defined by the originality of its glamorous images. “I was convinced that if there was not a strong image attached to the GUESS brand, one day we could miss a season or a trend, and we might face a major challenge. I always thought a brand image if done well will survive the test of time and test of fashion trends,” says Paul Marciano, GUESS Co-Founder, Chief Creative Officer and the mind behind the brand’s advertising campaigns.

Celebrating the courage behind 40 years of GUESS, the book’s cover features an image of GUESS Girl and former GUESS Kids’ model, Gigi Hadid. The entire book celebrates the stunning shades of red, as has been the signature color for the brand. The quotes artfully tell the stories behind the illustrious GUESS images and the people who brought them to life.

This new edition opens with renowned supermodel GUESS Girls Carla Bruni, Claudia Schiffer, Eva Herzigova, and the late Anna Nicole Smith. As Paul weaves the reader through the adventures and photoshoots over the years, the story hones in on the iconic GUESS muses from 2012-2021, with images and quotes from Gigi Hadid, Priyanka Chopra, Hailey Bieber, Camila Cabello, Jennifer Lopez, J Balvin, Amy Jackson, Megan Williams, Liza Makhu, Francesca Valenti and Nadine Mirada.

With a deep appreciation for the great talent of the eyes behind the lens, Paul honors the work of Ellen von Unwerth, Raphael Mazzucco, Bryan Adams, Claudia & Ralf Pülmanns, Chen Man, Mégane Claire, David Bellemere, Tatiana Gerusova, Josh Ryan, Vicoolya & Saida, Nima Benati, Yasmine Kateb, and more.

"Over the past four decades, GUESS has had the distinct privilege of working with some of the most talented and innovative photographers in the world.

I am so grateful to each and every one of them for their individual contribution in helping bring the GUESS image to life and making it the iconic brand it has become today,” said Paul Marciano.

MATCH made

Enhance your personal style with a pair of GUESS earrings. There is a rich history behind the craftsmanship of the Botanica collection. Every stitch pays homage to cultural and artistic heritage, where skilled artisans use embroidery techniques that date back several centuries, handed down from one generation to the next. All GUESS Botanica jewelry is handmade, ensuring the continuity and refinement of this storied craft. For an impressive and unique statement, wear jewelry pieces that really stand out.

Whynotgoforalogoprint for a bolder look?

asytowalkinandperfect with dresses or pants.

DENIM for days

Meet Kikoi Flower jeans with matching denim jacket. With a high-rise and iconic slim fit, this straight leg design is offered in a light blue, faded wash or dazzling white. In the blue version, the jeans have been crafted in EIM-approved recycled cotton and finished using clean indigo dye, whereas the white model is finished in EIM certified organic cotton, in line with the voluntary, global Organic Blended Standard (OCS Blended).

A four-color flower print with a hand-painted-effect on the leg adds a soft and appealing touch of femininity to these highly-wearable, premium eco-friendly jeans. Meanwhile, a matching jacket in sustainable indigo dye with classic jeans stich accents and gold-tone studs and a pure white version with silver-tone studs complete this must-have seasonal look.

SOFT touch

GUESS refreshes its Home collection of scented candles, home fragrance diffusors, tumblers, blankets and pet accessories, with a new line of luxury cashmere throws to flank its rich selection of branded blankets, crafted in premium quality materials.

As always, the collection draws on statement elements of the Guess DNA and archives, with a focus on the use of sustainable and environmentally friendly materials. The result is a premium quality range of lifestyle products that celebrate the new season’s clothes and accessories collection, appropriating the details and materials that can be found in the bag and footwear collections, with a strong focus on GUESS logotypes.

This latest delivery of soft cashmere blankets features an all-over Peony motif, the perfect accessory for adding a luxe finish to indoor or outdoor décor. With their reversible, double-face design, these versatile blankets are proposed in cool and warm hues, ranging from classic black, white, cream grey and blue, to earthy neutrals and bright orange and reddish tones, making them adaptable to a wide variety of interiors and tastes.

TRAVEL in style

At the heart of every well-planned journey lies the perfect piece of luggage. Like a trusted confidante, they quietly shoulder the responsibility of safeguarding your belongings. When chosen with care, a suitcase also becomes an elegant accomplice, effortlessly helping you navigate busy airports, charming streets and unexpected detours. The mark of exceptional luggage lies in its organizational prowess. Thoughtful compartments and intelligent design turn packing and unpacking into a ritual of anticipation, ensuring that every item finds its place. If you are looking for luggage that combines style and function, GUESS has a wide range of items in different sizes and colors to choose from. Elegant yet practical accessories, ideal for any type of getaway.

MADRID STORE OPENING

Last November GUESS announced the unveiling of a new Accessories store in the prestigious Salamanca district of Madrid, in Spain. Located in Calle de Goya, 15, with its charming 19th-century boulevards and sidewalks, and a world-famous “Golden Mile” of luxury, designer boutiques, this exclusive district is a magnet for international travelers and culture-seekers alike.

The store features a fresh and essential look with an elegant feel. With its linear layout, the retail asset features a series of extra-clear wall units with back-lit shelves, finished in light grey suede, which communicate perfectly with the glossy green, lacquered panels, and white shelves on the opposite wall. The distinctive black cash desk, LED lights and polished mahogany display niches towards the rear of the store emphasize the rational balance of the main shop floor, where the central table’s glossy white and chromed steel elements create a sophisticated contrast against the luxe mahogany finish of the display cases. Meanwhile, the harmonious use of color, central chandelier, and essential suspended lighting track with white projectors, brings a flash of daylight energy and airiness to the interior. Finally, the tall main entrance and almost 4.5-meter-high shop window provide an impressive showcase for displaying the brand’s merchandise and imagery.

Despite an adverse economic backdrop, GUESS’ retail segment saw steady growth in FY2022 and 2023, laying the ground for promising developments this year. The Salamanca store opening is part of an on-going international refurbishment program and expansion strategy that brings GUESS’ portfolio in Spain and the Canary Islands to a total of 127 shops between flagships, outlets, and concessions. The brand also has a strong wholesale network, including the El Corte Inglés department store group.

Celebrating YEARS OF GUESS in Poland

GUESS Poland marked its 10th anniversary on December 11, 2023, at the luxurious Hotel Verte Warsaw to celebrate a decade of landmark achievements and thank their guest list of family, friends, business partners, celebrities, employees, and media representatives for their loyalty and support over the past decade. Adding to the prestige of the location, the interior and grounds of the hotel featured a glamorous and intriguing red light display – a nod to the brand’s signature GUESS hue – as well as an iconic display of GUESS brand imagery.

GUESS Poland’s journey began in March 2013 with a small team of just 15 people. It has since expanded to almost 40 employees who work across all departments; covering retail, wholesale, VM, HR, marketing, finance, and the brand’s showrooms. Today, the brand now operates 70 stores, including GUESS, Marciano and GUESS Outlets. With a presence in all major cities, such as Warsaw, Krakow, Wroclaw, Poznan, Tri-City, Katowice, and Łódź, as well as several smaller but equally important locations, the Polish office also manages brand development in the CEE region, establishing stores in both Hungary and the Czech Republic.

SpringStyle into

Spring is here and with it comes an exciting season of new prints, luxe materials and exquisite details.

Fifties diva and contemporary inspiration beckon in the new collection, presented in a riot of exclusive prints, cuts and succulent color tones, with a strong focus on florals and tailleur-style pieces, where fabric and luscious details are fused into a harmonious kaleidoscope of must-have pieces.

CLASSIC CUTS

Choose a classic dress that accentuates the waits for a stylish and timeless look.

This page: On Liza and Victoria, Scuba Bodycon Dress

Opposite: On Francesca, Federica Lace Up Top and Girly Party Time Tan Denim On Victoria, Federica Lace Up Dress On Liza, Chloe Dress

STYLE & SENSUALITY

A simple blouse or dress instantly becomes more interesting with a puff sleeve or detail, like cut outs or drapes.

POWERFUL PRINTS

A floral print is a spring classic. Choose one that works both during the day and in the evening.

FULL ON FASHION FORCE

Mix sporty garments and accessories with more dressy elements to create contrasts.

This page:

On Victoria, Odessa Flight Jacket, Denisa Striped Top and Jamie Satin Cargo Pants

Opposite:

On Liza, Eldie Long Printed Dress

This collection of women’s dresses offers something for every occasion.

Breeze through business hours in a classic tweed dress, or slip into a silky, sexier style, perfect for those dinner reservations.

TOSCA TWEED DRESS

SUIT YOURSELF

A matching blazer and pants are perfect when you want to feel dressy on warmer days.

This page: On Francesca, Corinne Blazer and Creme De Menthe Eliane Pants

On Liza, Corinne Vest and Pink Eliane Pants

Opposite: On Francesca, Alphabet Charm Melissa Dress

NEW HEIGHTS StepuptoSS24withhigh-shinemetallics,classicblackandlogodetails.

TREND REPORT

It’s time to make room in your closet. Here’s the best of the SS24 fashion trends.

A NEW FASHION SEASON IS HERE AND THE DROPPED WAIST IS IN FOCUS, SAFARI GARMENTS ARE TRENDING AND NINETIES ACCESSORIES DOMINATE.

There’s no sign of the current denim trend slowing down this spring, quite the opposite! In fact, the new season is dominated by denim garments – even better when you’re dressed in the fabric from head to toe. The timeless flower print is trendier than ever and offered in a vast array of color combinations and patterns. Meanwhile, white dresses were also prominent at the SpringSummer fashion shows, where we saw more neutral hues being proposed for the warmer season.

MARCIANO

FINE FLORAL

MARCIANO

GUESS

GUESS

CITY CHIC ATTIRE

Marciano combines exquisite tailoring and premium fabrics with the brand’s unmistakable flair for color harmony, attention to detail and fashion-forward design. Power suits, sophisticated hourglass dresses and dynamic pencilskirt made for a bold yet elegant statement.

Iconic GUESS denim adds sex appeal to both casual and dressy looks that are guaranteed to turn heads. Featuring jumpsuits, sexy slimfit denim and boot-cut models, the Spring-Summer offering will elongate your figure to perfection. Whereas, soft featherweight denim and light washes are your perfect allies for effortless summer dressing.

VACATION VIBES

This page:

There is something romantic and dreamy about

CROCHET GARMENTS

Choose the right style and this kind of dress works just as well in the city as on the beach.

SAFARI STYLE

GUESS

GUESS

GUESS

TWISTED & KNOT BRACELET

TWILLERMINITOPZIP SHOULDERBAG

GABLES HEELEDSANDAL

EDELIA SHOE

SILVANA MINI TOTE

NODO CHAIN NECKLACE

IDAS SANDAL HEEL

LONG TWISTED & KNOT NECKLACE

VELVET 4G LOGO PILLOW

VELVET

After years of colorful and opulent trends, this season sees a return to a more minimalist style with a focus on cuts and fabrics.

QUALITY & DETAILS

steal the spotlight, while colors like white, beige and gray dominate the palette.

NEW NEUTRAL

GUESS

GUESS

MARCIANO

PRETTY PASTELS

GUESS

GUESS

GUESS

This page: On Francesca, Paz Wide leg Jeans, Rosie 4G Sweater Opposite: On Victoria, Clara Jacket and Kikoi Flower White Denim On Francesca, Clara Jacket and Kikoi Flower Denim

We are committed to continuing our research in this area by assessing the environmental impact of the materials we use now and in the future, and using more sustainable materials wherever possible.

responsible materials and products

At GUESS, we are conscious of the environmental impact of the materials we use. Each material brings its own considerations, with cotton production requiring high water use; polyester being manufactured with non‑renewable petroleum products, and high carbon footprint; and manmade cellulosics carrying risks of deforestation. To increase our ability to innovate in Climate Positive fashion, it’s imperative we increase our sourcing of environmentally preferred materials.

To that end, the impact of our clothing and the materials we use reach far beyond production. We must consider product transportation, the packaging we use, and what happens to our products at the end of their lifecycle. Having a well rounded approach to responsibly sourcing materials and circularity of our products is an important part of our commitment to sustainability.

Creating more sustainable products for our customers begins with innovative design and responsible selection of materials. We currently offer two collections of more sustainable products:

• The Consciously Constructed range consists of products which are developed using at least 20% of environmentally preferred materials

• Whereas our GUESS ECO collection is specific to GUESS branded products that are not only made with at least 20% of environmentally preferred materials but can additionally use production methods that reduce their environmental impact.

“Our brand and the GUESS Family are true to our roots, and that will never change. Our commitment to sustainability extends beyond our immediate operations. We recognize the immense influence we wield as an established company, and we are resolved to use our platform to inspire positive change. As we reach new sustainability heights, we’re bringing every GUESS customer with us because I believe that style and sustainability go hand in hand. I am very proud of our teams and couldn’t be more excited about the future”.

FROM THE ARCHIVE:

THE MARCIANO BROTHERS:

Soon the warm and carefree days of summer will be here. Dressed up meets dressed down while a well-thought-out color scheme adds extra sharpness to your style.

POSTCARD from

MALTA

Malta is a diverse and sunny island nation in the Mediterranean Sea. The country consists of three islands: Malta, the main island, Gozo, the second smallest island, and Comino, the smallest and least inhabited island. Typical characteristics of the archipelago include fantastic sunshine, open sandy beaches, a bustling entertainment scene, and 7,000 years of fascinating history.

Discovered several thousand years ago, the islands have been inhabited by several different peoples and cultures. Throughout the ages, conquerors have left behind knight's castles, cathedrals, temples, churches and medieval architecture. Here, sun-filled days and maritime adventures fuse with European history and culture. And, if you like,

you can visit a new church every day of the year: Malta has a whopping 365!

Malta's number one attraction is definitely the capital city, Valletta. It’s also a UNESCO world heritage site with a medieval vibe and many fine old palaces, and is famous for its wooden bay windows and balconies, or “Galleria” as the Maltese like to call them, which are unique to Malta. These can be found in every town and village throughout Malta, but the most beautiful are located in Valletta.

Malta’s nightlife blossoms in summer and party-hungry people should check out Paceville and St. Julians, where you will find clubs, lounge bars, restaurants and casinos all lined up next to each other.

LIKE A LOCAL

One of Malta's most colorful places is the small traditional fishing village of Marsaxlokk - famous for its superb seafood restaurants and colorful fishing boats. Around 70% of Malta's fishing fleet is based here. Every Sunday there’s a market where you can buy local products and you will find plenty of freshly caught fish and seafood in the harbour. You can also take a ride on one of the ubiquitous little fishing boats called "luzzus". They are painted in bold colors and have staring eyes to ward off evil spirits. Marsaxlokk is a fascinating place and an essential port of call for anyone visiting Malta.

CULTURE HIT

A visit to the old Mdina capital is a must during a trip to Malta. Located in the center of the island, the city is also known as "The Silent City". Striking architecture awaits here, where medieval, high castle walls mingle alongside Baroque-style buildings. The winding alleys are lined with small shops, restaurants and cafes, and you can enjoy a panoramic view of Malta from the top of the city walls. Mdina is one of the few remaining fortified Renaissance cities in Europe.

TIME OUT

Malta's coast is full of exciting rock formations. One of these is the Blue Grotto, a series of sea caves on the South-eastern coast of Malta that can be reached via boat. On sunny days, the sunlight reflecting on the white, sandy seafloor illuminates the caves in bright blue hues. As well as being a popular tourist destination that attracts more than 100.000 visitors a year, Blue Grotto is also a popular diving, snorkeling and swimming spot, with very clear, clean, deep waters.

BAHIA

CAVIAR & BULL

Located on the outskirts of St. Julian, Caviar&Bull is a renowned dining spot that is fast gaining a reputation as Malta’s top destination for contemporary Mediterranean cuisine. Led by Marvin Gauci, a prominent figure on the local food scene, this restaurant offers diners an extraordinary culinary journey. Meticulously crafted using locally-sourced ingredients, each dish stands out for its unique taste, flavor, and attention to detail.

Corinthia Hotel St. George's Bay San Ġiljan, +356 9999 3301

ION HARBOUR

In a historic Balzan property that dates back to the early 1900s, lies The Bahia restaurant, part of Malta’s esteemed Corinthia Hotels group. The restaurant's primary objective is to offer guests a modern yet cozy indoor and al fresco dining experience. With a talented team dedicated to innovation and using top-notch ingredients, Bahia honors Malta’s culinary legacy with a fresh and imaginative menu.

Corinthia Palace Hotel De Paule Avenue, San Anton Balzan BZN9023, Malta, +356 99991270

INIALA HARBOUR HOUSE

Located within 1.1 km of Valletta Waterfront, Iniala Hotel is the creation of Mark Weingard, the visionary behind its distinctive blend of style. Here you’ll find both quality and excellent service. A world that encapsulates adventurous dining, prized artworks, cutting-edge accommodation, all woven together to offer an exclusive Iniala experience. With exceptional attention to detail, Iniala Harbour House offers an unparalleled level of luxury and an immersive journey to discover the island of Malta.

11 St Barbara Bastion, Valletta, Malta

ION Harbour is Simon Rogan's debut restaurant in the Mediterranean, where he draws inspiration from seasonal ingredients to create a dynamic and creative menu. Located on the fourth floor of the stunning Iniala Harbour House Hotel, the restaurant offers diners breathtaking views of Valletta’s Grand Harbour, enhancing this unforgettable dining experience even further.

11 St.Barbara Bastion, Il-Belt Valletta VLT 1961, Malta, +356 9911 0166

THE PHOENICIA MALTA

Set in 7 acres of pristine gardens, this iconic 1920s-style hotel lies right on the doorstep of the city of Valletta, offering views of the Grand Harbor and Valletta old town. Proposing a wide variety of services, The Phoenicia Malta offers a spa and gym, indoor and outdoor pools, the iconic Palm Court Lounge, The Club Bar, and two restaurants.

The Mall, FRN1478 Valletta, Malta

CORINTHIA PALACE MALTA

STAY Where to

Located in the heart of the city, Corinthia Palace Malta offers a vast array of amenities, including an outdoor pool, wellness center, gym, and more besides. Crafted around a sophisticated 19th century villa, the hotel offers views of the Presidential Palace and is right next door to the exquisite San Anton Botanical Gardens. Surrounded by meticulously landscaped gardens, Corinthia Palace Malta offers a tranquil backdrop for a serene getaway and is one of the island's most prestigious 5-star welcoming facilities.

St Julians, STJ 3301, Malta

Beautiful clothes go handin-hand with lazy days.

Elevate your summer style with some well-chosen accessories: even the smallest detail can make a big difference to the overall impression.

GEORGINA All eyes on

PHOTOGRAPHY

BY TATIANA GERUSOVA

Georgina perfectly embodies the GUESS and Marciano ideals of a strong, sensual, empowered woman. Expressing the spirit of the new season’s collection in her own unique way, Georgina personifies the brands' lush new textures and glamorous silhouettes. The collection features a selection of iconic garments, knitwear, bags, and accessories, with a focus on timeless polka dot motifs, denim, and sensual fabrics, capturing the essence of the brand’s intrinsic glamour and sophistication.

“It’s a real honor to be invited back to work on the new GUESS campaign. I love the brand’s collections: they’re so iconic and feminine, and it was so exciting to do a shoot in such a beautiful location in such gorgeous clothes; it made me feel so empowered.”

GEORGINA

“I chose Georgina again as the face of the campaign, because of her devotion to her work and her commitment, and passion for the brand. I also admire her for her personal values and the importance she places on family. It was fabulous working with her again, the campaign is just amazing, and she really captured the mood I wanted to convey for the new season.”

PAUL MARCIANO

ALL OVER THE WORLD

COVER SHOOTS AND BILLBOARDS FROM AROUND THE WORLD. LAST SEASON’S CAMPAIGN WITH GEORGINA WAS SPOTTED EVERYWHERE.

Venice, Italy

Milan, Italy

London, UK

Florence, Italy

Barcelona, Spain

Vienna, Austria

Paris, France

Times Square, NYC

Warsaw, Poland

Warsaw, Poland

Paris, France

LUXURY STYLE Italian

THE MARCIANO SS24 COLLECTION RETURNS WITH A VIBRANT AND SOPHISTICATED OFFERING THAT EVOKES DREAMS OF LAZY HARBORS, EXOTIC PALM-STREWN BEACH RESORTS AND THE MOVIDA OF CHIC METROPOLISES.

PHOTOGRAPHY BY EVA DISENKO

Eye-catching prints are peppered with Eastern and marineinspired influences, new takes on time-honored paisley and animalier, without forgetting the compulsory Marciano monogram all-over prints, offered in a kaleidoscopic color palette that sweeps from bright green, yellows and fuchsia to classic blue, cold pastels and earthy tones.

A timeless array of clothes and accessories that burst into bloom with a fresh selection of signature floral prints and vintage wallpaper style motifs, offered in bold and distinctive color swatch, with flashes of crisp blue, regal red and purple, sunny yellow and pinks, inspired by cosmopolitan architecture for high impact looks.

This is a collection for a woman who is not afraid to show her feminine style. Lace, fringes, frills and delicate embroidery are showcased on sophisticated jackets and sexy evening dresses. Billowing pants, skirts and jackets with defined or oversized shoulders revisit Eighties influences for added contemporary chic.

GC TIMEPIECES

Iconic European timepieces of exceptional quality and style to be worn as bold personal style statements. Urbane, distinct and alluring, Gc Watches are crafted to be as striking and unique as the individuals who wear them.

Gc combines the very best in Swiss precision with the sophistication of French style to produce bold statement timepieces.

THE GUESS MADE IN ITALY COLLECTION IS RIGOROUSLY ROOTED IN THE ARTISANAL HERITAGE FOR WHICH THE ‘LAND OF ENCHANTMENT’ HAS BECOME SO RENOWNED. FROM HANDBAGS AND LUGGAGE TO SMALL LEATHER GOODS AND BELTS, EACH MADE IN ITALY PIECE IS AN ELEVATED ACCESSORY OF EXCEPTIONAL QUALITY AND CRAFTMANSHIP.

ARTISANAL CRAFTSMANSHIP MEETS CUTTING-EDGE TECHNOLOGY

Italy’s leatherworking and textile traditions have been passed down across the generations. These highly skilled craftsmen take great pride in their work and are known for their rigor and dedication to preserving the authenticity of traditional techniques while embracing more modern technologies and design practices. They understand the importance of selecting the finest hides and materials and use their expertise to transform their valuable knowledge into beautiful luxury objects to be treasured.

PRESERVING HERITAGE

Italy’s artisanal districts have played a significant role in shaping the Italian fashion industry and its skilled artisans, premium leathers and textiles have contributed to the country’s reputation as a global center for luxury goods

and craftsmanship, reaffirming the exceptional quality and artistry that Italy has to offer.

This storied history, built on traditional techniques and dedication to producing high-quality products continues to be a vital part of Italy's rich fashion heritage and its status as a symbol of luxury worldwide.

SUSTAINABLE LUXURY THAT DOESN’T COMPROMISE ON QUALITY

As part of GUESS’ ongoing commitment to the environment and circular fashion, we actively use environmentallypreferable materials and production processes whenever possible. We favor the use of sustainable suppliers and responsibly sourced materials, such as high-quality ecoleather and silk, recovered, recycled or certified-organic fabrics and fibers, and cutting-edge dying, tanning and processing techniques.

a celebration of ITALIAN

CRAFTMANSHIFT

AUTHENTICITY GUARANTEE

The authenticity of the GUESS Made in Italy products is guaranteed by the CERTIOLOGO – Secure-by-Design, QR code system. This code, which can be found inside the pockets of the larger leather items, or on a printed card for smaller leather goods, allows customers to go on an authentication journey to discover the GUESS Made in Italy world and verify that the item is a genuine GUESS product.

FOCUS ON QUALITATIVE MANUFACTURING & MATERIALS

·

100% MADE IN ITALY

· ELEVATED FUNCTIONALITY

Sapiently crafted in Italy’s most prestigious fashion production districts, our artisans meticulously handcraft and assemble each piece with unwavering dedication and attention to detail, celebrating the country’s legacy of artisanal excellence and centuries-old tradition of crafting premium luxury goods and apparel.

AimingHIGH

PHOTOGRAPHY BY ALINA TROYAN

Sophisticated Made-in-Italy jewellery, realized with MASTERFUL ARTISAN CRAFTSMANSHIP and meticulously selected materials, including ZIRCONIA, HAND-APPLIED ENAMEL, MOTHER-OF-PEARL AND 18K YELLOW-GOLD PLATING.

For Spring-Summer ’24, GUESS Jewellery continues to focus on its premium quality, 925 silver line. A collection with a clear Italian identity and spirit that has dominated recent seasons with its unmistakable references to “La Dolce Vita”. An element that is by no means a coincidence, as the collection is rigorously crafted in Italy, with unique pieces made individually by hand.

BOTANICA

Meticulously handcrafted using traditional Indian, Haute Couture jewellery-making techniques, a single earring requires 16 hours of workmanship. Inspired by orchids, hibiscus and peony flowers, the petals have been finished in premium quality metals and studded with an intricate mosaic of tiny beads and gemstones that have been specifically cut to enhance their luminosity and color. The perfect pieces to add a colorful twist of refined femininity to summer ensembles.

SHADES OF GUESS

Completely handmade in Italy using traditional jewellery-making techniques, this collection glistens with hundreds of meticulously handset

zirconia stones, that cover the fluid lines of each piece almost entirely. Distinctive and elegant, the range comes in three colorways: the white zirconia Rhodium version, the white zirconia Gold plated version and the multicolor zirconia Rhodium version.

FISARMONICA

This season GUESS introduces its very latest Made in Italy 925 Silver collection. Inspired by the mechanics of an accordion and beautifully embellished with handset zirconia stones, this exclusive jewellery piece can be worn as both a choker or a bracelet.

WILD ORCHID

The Wild Orchid designs get a bold and colorful upgrade with an alternating array of individually crafted natural stones drops and gold-framed zirconia stones. A signature black and gold G sign on the enameled closure adds an elite designer touch.

A SYMBOL OF TRADITION AND MODERNITY.

Artisanal pieces crafted from meticulously selected materials.

PETAL-INFUSED

PERFUMES AND SOFT, SPICY SCENTS FOR WARM SUMMER NIGHTS.

Scent Heaven

BELLA VITA

PARADISO

A glamorous scent infused with pear blossom, red berries, florals and warm musk.

SEXY SKIN

FRAGRANCE MIST

BELLA VITA ROSA

SHIMMER

FRAGRANCE MIST

A fruity floral sparkling spray with Bella Vita Rosa fragrance including notes of black currant, magnolia blossom and moss.

Experience the blissful scent of lush island florals drifting in the wind with GUESS Tropical Breeze. Alluring notes of dewberry, violet, amber and peach bottle the feeling of the perfect island

GUESS ICONIC

A scent created for women with a desire for exploration. A captivating blend of mandarin, pink pepper, orange blossoms, geranium and musk.

SEDUCTIVE BLUE

Get ready to be transported to an oasis of tranquillity and delight with this fresh and addictive fragrance. Featuring an alluring symphony of crisp pear, rosewater and patchouli, the fragrance invites you to escape to your own paradise.

GUESS 1981 LOS ANGELES

A flowery and sensual oriental fragrance with notes of red currant, mandarin and pear.

Shining Sun is

FEEL

THE HEAT IN THE SS24 SWIMWEAR COLLECTION.

GUESS Beach Club

Endless sandy beaches with luxurious sunbeds, background music and excellent food and cocktails. Is this how you imagine your perfect vacation?

Last summer GUESS launched a series of exclusive luxury beach clubs in partnership with a number of elevated travel destinations. “We were really excited about the roll out of last year’s beach club partnerships. Each venue was meticulously handpicked for their prestige, breathtaking location, and sophisticated customer base. The project included the right measure of style, quality, design and forward-thinking, the GUESS and Marciano brands offered guests from all over the world a pleasurable and immersive GUESS experience,” states Chief Creative Officer Paul Marciano.

HYDE BEACH MIAMI, FLORIDA

The very first US GUESS Beach Club was launched in August last year with luxury boutique hotel SLS South Beach in Miami. Hyde Beach’s pool plays home to SLS Sundays, an exclusive weekend event on the sprawling roof deck which was co-hosted by GUESS for the duration of the month, with a big closing party Labor Day weekend. GUESS towels, pillows, decorated the VIP cabanas while staff are outfitted in colorfully cheeky GUESS bikinis. Hyde Beach and GUESS kept the style and energy going all summer long in the heart of South Beach.

BLUE MARLIN IBIZA, SPAIN

Situated on a beautiful bay in the San José area, the GUESS Beach Club at the iconic Blue Marlin Ibiza is one of the island's most famous beach destinations and a hotspot for the who’s who of Ibiza jetsetters. Inaugurated early July 23, the rebranding concept involves everything from loungers, sofas, throws, and cushions to bar accessories and wistful dreamcatchers. Finished in shades of blue with contrasting GUESS and triangle palm tree logos, the new décor adds a unique and luxurious finish to the ambience.

W HOTEL PUNTA DE MITA, MEXICO

Globally renowned for its breathtaking beaches, crystal-clear waters, and picturesque landscapes, Mexico stands as the ideal year-round vacation destination. Among these stunning spots, Punta de Mita, nestled along the coast of Nayarit, stands out with its exceptional natural beauty, seductive ambiance, and world-class services. For these reasons and more, GUESS was thrilled to announce its takeover of The W Hotel, one of the most exclusive hotels in this paradise destination. The partnership featured a complete brand experience where fashionable travelers could enjoy an elevated beachside retreat from the comfort of the VIP cabanas. From December 6th to 20th, guests at The W Hotel could immerse themselves in the ultimate GUESS experience, enjoying the branded towels, pillows, baskets, and umbrellas featured in the takeover.

YUZU CESME, TURKEY

Set against the glistening sea, Yuzu in Cesme, Turkey, is a popular and glamourous beach club, offering a distinctive ambience for the discerning holiday-maker. The sea blue concept completely took-over the beach club’s garden space, where the lounge area and sunbeds were entirely branded with the GUESS Beach summer concept for a modern, laidback atmosphere.

PHI BEACH SARDINIA, ITALY

A short distance from Porto Cervo, Phi Beach in Sardinia is the perfect place to enjoy a drink while gazing at the sunset. It is also a top nightlife spot, hosting the very best DJs for an in-vogue crowd. The branding concept was similar to Ibiza’s and recalled the colors of the sea and sand, infusing the venue’s beach area with the perfect holiday vibe.

Dolce Vita la

Arienzo Beach Club Positano, Italy

La Dolce Vita, could well be the motto of the Arienzo Beach Club on the beautiful Amalfi Coast in Italy. A location that embodies the “sweet life” that so many have dreamed of since the release of the famous movie.

Every year, crowds of eager tourists flock here for the region’s exquisite Italian cuisine, with ingredients sourced from the surrounding area and nearby fishing villages, its majestic cliffs, breathtaking views, and unforgettable summer adventures. Here, the Marciano brand’s most iconic logo accent from the clothing collection appeared on loungers, towels, pillows and accessories, adding a summery, sophisticated finish to the club’s decor.

For Summer 2024 the beach club project will continue, find us here:

Blue Marlin, Ibiza, Spain

Blue Marlin Sky Lounge, Gran Canarias, Spain

Blue Marlin Sky Lounge, London, UK

Arienzo Beach Club, Positano, Italy

Bagno la Fenice, Forte dei Marmi, Italy

Phi Beach, Sardinia, Italy

Yuzu Beach Club, Cesme, Turkey

...and much more!

Shop Stop by &

ENJOY YOUR TIME WITH US

Last year, a series of in-store events featured our GUESS models as hosts. These gatherings highlighted our presence in diverse markets, emphasizing the brand's image, identity, and strong retail presence. Occasions that also provided customers with an unforgettable opportunity to have fun while shopping the very latest collections.

!

Nuremberg, Germany

Katowice, Poland

Katowice, Poland

Athens, Greece

Viareggio, Italy

Istanbul, Turkey

Istanbul, Turkey

Warsaw, Poland

Alicante, Spain Budapest,

Florence, Italy

Milan, Italy

Florence, Italy

Budapest, Hungary

Lugano, Switzerland

Summer Blooming

Golden hours, carefree days and bold blooms. Our favourite season is finally here!

COLORFUL AND UPLIFTING, CUT FLOWERS ARE A SECRET WEAPON WHEN IT COMES TO INTERIOR DESIGN.

FOR THE LOVE OF PEONIES

Peonies only bloom for a short season, from late April until mid- June, which makes them all the more special. Each individual flower is like a work of art, its layers of petals forming tight round buds that gradually unfurl to reveal their full, ruffled blooms. The scent of a peony will depend on the variety, color, and even the time of day, and is often described as sweet and rose-like, or even slightly citrus. The fullbodied shape of this luxurious flower has a strong feminine quality, making them perfect for indulgent bouquets and flower arrangements.

Flowers can help you transform a space with minimal effort. Whether it’s filling your hallway with gorgeous fresh scent, adding a vibrant splash of color to timeless decor or welcoming guests with a stunning table-setting, flowers can help you transform a space with minimal effort.

HOW TO MAKE FRESH FLOWERS LAST LONGER

CHOOSE THE RIGHT VASE

Flower stalks do not like to be too close to each other. Cup-shaped vases with a narrow base will obviously have less water at the bottom and this will cramp the stems, making it difficult for them to absorb enough water. When choosing a vase, pick one that gives the flowers plenty of room to thrive.

KEEP THE VASE CLEAN

Always wash the vase thoroughly before use, otherwise the remnants of old bouquets or dirt could cause bacterial growth when you refill the vase with fresh water. Cut flowers do not tolerate bacteria and will wither quickly. This is why it’s always a good idea to rinse the vase an extra time, even if it might look clean.

USE A SHARP KNIFE

It’s important to use the right tools when you cut the flowers. If you use the wrong tool, like a pair of scissors, you risk crushing the vascular system that the stem uses to absorb water. Use a really sharp knife or wallpaper cutter to make a clean cut.

Mixing lots of different colors in a bouquet gives a real visual kick. Flowers have long been a passion of GUESS CO-FOUNDER AND CHIEF CREATIVE OFFICER, PAUL MARCIANO.

USE HOT OR COLD WATER

DEPENDING ON THE STEM TYPE

Make sure you put the flowers in water as quickly as possible. This will stop the cut stems from sealing and drying out. But should you use warm or cold water? This depends on the type of stem: hard stems, like roses, prefer warm water, while soft stems, like Tulips, prefer cold water.

DO NOT PUT THE BOUQUET IN A PLACE THAT IS TOO WARM

Bouquets keep better in a cool environment. Avoid placing the vase in direct sunlight or near other heat sources, like a radiator or a fireplace. For longer lasting blooms, put the bouquet somewhere cool at night, like a basement or garage.

KEEP FLOWERS AWAY FROM FRUIT

Did you know that apples and pears release ethylene gas that speeds up the ripening process of other fruits? The ethylene gas also affects flowers, causing them to wither faster.

Romance rules this season and flowers are in full bloom as well when it comes to fashion trends. It’s not unusual to see an abundance of florals in Spring-Summer collections, but 2024 has a special floral touch this year. From bigger prints to small details, like embroidery and jewellery, flowers are popular for a reason: they arouse passion and desire - love is in the air!

Summer is all about bright and breezy colors. Carefree moments, idyllic beaches and crystalline oceans. Get through the summer holidays with absolute ease in this light Fiorella dress with a resort rose print.

Jewellery adds a touch of elegance and femininity to any outfit. With its delicate petals, the White Lotus collection of chockers, bracelets, studs and rings will add a special shimmer to summer ensembles.

ROMANCE Modern

Your guide to this season's must-have accessories.

The right accessories can completely transform your look and add a touch of fun and variety to your wardrobe.

1 MONOGRAM IT

Delve into our best logo print collections. Refresh and refine your fashion look with the new season's must-have pieces.

2

SUMMER SHADES

Rising temperatures means longer days and stronger sun. Protect your eyes with the new season's collection of fashion-forward shades.

ELIETTE LOGO

MINI FLAP

3

4 HOUR CLASS

High shine and eye-catching, deluxe designs. Get yourself noticed with iconic timepieces.

SCENE STEALERS

Add a little glamour to your wardrobe with bright and bold jewellery.

CLASSIC COOL but

The finishing touches that no man should be without.

DISTINCTIVELY ELEGANT, THESE MEN’S ACCESSORIES EXUDE BOTH PRACTICALITY AND QUIET SOPHISTICATION. FOR THE MAN WHO VALUES ORGANIZATION AND DURABILITY, WITHOUT RENOUNCING ON STYLE.

ELEVATION IS THE KEY WORD IN THE NEW SS24 MEN’S ACCESSORIES COLLECTION.

CRAFTED WITH A WATCHFUL EYE ON MATERIALS, COLOR, DETAILS AND DURABILITY, THIS SELECT ARRAY OF CROSSBODY BAGS, BACKPACKS AND TRAVEL BAGS IS HERE TO DRESS THE GUESS MAN IN IMPECCABLE STYLE.

YOURBody Love

A versatile selection of activewear in a wide array of high-tech and super-soft stretch fabrics.

GUESS DIVES INTO SUMMER WITH THE SS24 ATHLEISURE COLLECTION, FEATURING EXCITING NEW TRAINING GEAR PROPOSALS THAT ARE RIGHT ON TREND AND DESIGNED FOR MAXIMUM WEARING PLEASURE AND COMFORT.

PHOTOGRAPHY BY FEDERICA

SASSO

From the tennis court to the gym, this season’s GUESS woman promises versatile and enticing sportswear that will have her looking awesome for any athletic or casual occasion.

This season is all about sports glam with its fresh array of tennis skirts, trendy bra tops, shorts, tees and running sets with essential yet sophisticated lines. Preppy pleats, sexy slits and cutout details adorn feminine sports skirts, adding a new twist to classic designs. Figure-hugging, minimalist cotton sports dresses with pretty button detailing and subtle GUESS tracksuits with contrasting accents and updated contours demonstrate how less is always more. For a laid-backchic vibe the collection features tight-fit bodysuits, sports tops and stylish tracksuits with sport inspired graphics and flower embroidery.

The collection also includes new takes on animal prints add a dash of boldness and sophistication to fashion-forward pants, crop tops, and lightweight jackets, while oversized shapes and cuts add a contemporary attitude to essential tees and comfy bra tops. Sweatshirts, knot tees and short sets get a sprinkle of glam with sparkling rhinestone appliques, GUESS logos and raw edge finishes, for nonchalant yet eye-catching looks. Comfortable slub cotton, stretch and tech-fabrics intermingle to create gorgeous sensations and textures, all offered in an explosive and varied color palette of desaturated and soft-neon hues for added wow-factor.

Summer is here and with it comes a desire for feminine hues and leisurely outdoor pursuits.

Aplayful take

GUESS CONTINUES TO EXPAND ITS HOME COLLECTION WITH A VIBRANT NEW RANGE OF COORDINATED TEDDYS, CUSHIONS AND CANDLE COVERS IN SUMPTUOUS VELVET AND JACQUARD FABRICS THAT ADD A LUXE VIBE TO CONTEMPORARY DÉCOR.

Inspired by some of the brand’s most iconic logotypes, this premium range of home accessories tinges on the seasonal hues and fabrics in its apparel and accessories collection, to create elevated coordinates with a strong GUESS identity.

Starring this season is the iconic velvet and jacquard Teddy range. Proposed in a scrumptious color palette of blue, acqua, white, chocolate, rust, yellow, lilac and fuchsia, the super-soft and huggable Peony 4G Velvet Teddy features a tactile all-over logo, tone-ontone or contrasting ‘paws and a silky ribbon on the neck.

In the 4G Jacquard Teddy version the bear is finished with the brand’s distinctive handbag-inspired emblem and fabric, with matching paws and a shiny ribbon, presented in an elegant swatch of blue, sage, grey, burgundy, pink, fuchsia and brown/ochre. Offered with a stylish array of plump,

coordinated cushions and faux leather candle covers embellished with goldtone GUESS lettering, this special collection will add a distinctive and welcoming touch to homes with both classic and adventurous décor.

"With the GUESS Home range and the recent introduction of the pet accessories line, GUESS is truly becoming a well-rounded lifestyle brand that touches multiple facets and occasions that are an important part of our customers’ lives. It’s really promising to see the collection grow and we will continue to work on developing it further, listening to our customers and carefully monitoring demand every step of the way”, states Paul Marciano Chief Creative Officer.

Following the success of the launch of the collection, GUESS is currently developing its home distribution network worldwide, with a key focus on the European market.