GO FLOW with the

HIGH-FUNCTION LOOKS ARE ENHANCED WITH TECHNICAL FABRICS AND DETAILING FOR URBAN OUTFITS WITH A STYLISH APPEAL. READY-FOR-ANYTHING, ATHLETIC SILHOUETTES AND SPORTY ACCENTS SUCH AS COATED ZIPS, STATEMENT LOGOS AND DRAWSTRINGS ARE GIVEN A CONTEMPORARY STYLE INJECTION THANKS TO THE RIGHT COLORS AND MATERIALS.

PHOTOGRAPHY BY VICOOLYA & SAIDA

Escape to an earthly paradise with the Guess Activewear SS23 collection. Filled with effortlessly confident attitude and natural style, the GUESS woman stands out in luxe all-day looks that are both feminine and athletic. A pastel palette of meadow sunset, cream milk, cornsilk, haute pink and ocean salt is complemented by colorful tropical prints and the iconic G Cube. Seersucker fabric, fleece and athletic nylon offer comfort and performance. The great outdoors are here with this feminine and summery theme. The romantic, soft sport look features comfy workout garments and light jackets, loose-fit and fitted shorts, leggings and elegantly fitted workout tops. Feminine detailing, lace, gingham, square necklines and photographic prints add finishing touches to the look, which also draws inspiration from the California garden.

Meanwhile, the GUESS man is ready for urban adventure in high-performance garments with retro-inspired neon surfer appeal. Filled with clean lines, confident mélange colorways and prints in a palette of optic white, deep black, fluo highlights and indigo blue. Garments made using soft cotton, fleece and nylons are finished with contrasting and cross run detailing.