Here, you can taste the adventure. Hear the adventure. You can feel the adventure we know you’ll miss. Welcome to the adventure, you won’t want to miss. VISITLAREDO.COM
ESCAPE TO WILDCATTER RANCH
for your next corporate meeting or event
Wildca er Ranch takes in 1,500 acres of the most beautiful Texas views with sweeping iconic plateaus and hills. We’re located in Graham, TX just 90 miles from Fort Worth (1.5 hours) and only 2 hours from DFW International Airport.
Lodging includes a newly updated 16-room Boutique Hotel, 16 Cabin Suites overlooking the valley, a 14,000 sq Ranch Mansion for a “headquarters,” and other private vacation homes. We are ideal for groups of 10-40 in single occupancy. The WR Steakhouse and Saloon serve up Texas-sized hand-cut steaks, while our professional, full-time catering team delivers amazing service, from boxed lunches to plated Wagyu ribeyes. Our wranglers host challenging and creative team-building activities, including Sasquatch Scavenger Hunts, a Charity Ranch Race, challenges that feature horses, saddling, roping, clay shooting, archery, and tomahawk throwing, as well as food and mixology challenges, re-building (think Survivor, but Texas style), camp res, cowboy Craw sh boils and more. Our team-building activities, steakhouse catering, and authentic Texas accommodations bring loyal corporate groups here from around the world, in some cases for over 10 years strong.
The Next Generations
BY SHELBY DEERING
Millennial and Generation Z meeting planners hit their strides shaping the events industry
7 Meeting Notes
Take meetings from drab to fab with the help of these products, places, and inspiring ideas
10 Destination
Dallas and Fort Worth double the options for distinctive Texas-style events
14 Venue Report
Zoos bring a touch of the wild into meetings with fascinating animals and bountiful venues
60 Industry Update
Discover the latest updates and Texas news
63 Snapshots
ILEA Austin celebrates Grand Ole Opry-style with a gala and awards program
64 People Profile
PRA Business Events’ Dillon Quinn infuses South Texas spirit into gatherings Special Advertising Section // 17 CVB + DMO Showcase
Find the right event host city with the help of Texas convention and visitors bureaus and destination marketing organizations
Golf lesson at the PGA of America Coaching Center in Frisco
Animal presentation featuring Clark, the green-winged macaw, at the Houston Zoo 14
Feature //
Feature //
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Something Special
» I SPENT A SEMESTER OF MY SENIOR YEAR in college living and studying abroad in Florence, Italy. It was my first time traveling outside the U.S., so I knew I wanted to take advantage of my time there and explore as much of the country as possible in-between classes and exams. Nearly every weekend over the course of three months, my roommates (who also were students in my program) and I would pick a new destination to visit. We became regulars at Firenze Santa Maria Novella, the main train station in Florence, to make our way all across Italy—from Venice and Milan to Pisa, Siena, Rome, and all the little havens that make up the scenic Amalfi Coast. During visits to these destinations, I would experience some of my favorite things that have yet to be topped elsewhere, including eating the best gnocchi ever at a tiny neighborhood restaurant in Ravello and handcrafting pasta from scratch at a cooking academy in Florence. Such endeavors were so classically Italian and left such an impression on me that I still talk about them today. For event planners here in the U.S., destinations nationwide are leaning into that same “sense of place” idea and promoting experiences that embody community culture and history. I saw this concept come to life during a business trip to Seattle a few years ago, watching Pike Place Market fishmongers toss fish behind the counter to be prepped for purchase, a tradition that goes back more than 40 years and draws spectators daily. In the Lone Star State, destinations have their own takes on novel experiences that can infuse regional culture into event agendas. Rather than dining on Italian gnocchi or observing Northwestern fishmongering in action, activities could include alligator sightings among the bayous in Beaumont, bubbly brews at Nacogdoches’ first new brewery since the 1850s, or wandering the complex underground cave system that makes up the Natural Bridge Caverns in San Antonio—all of which you will read more about in this issue. Be bold and creative with your choice of Texas-style team building—you might just find your own version of an unforgettable pasta dish attendees will talk about for years to come.
AMANDA CHRISTENSEN Senior Editor achristensen@greenspring.com
TRIUMPHANT TECH
Simplify the event-planning process with savvy mobile apps and online platforms BY AMANDA CHRISTENSEN
» EVENT PLANNING IS A TAD COMPLICATED SOMETIMES. Managing every step of the process— from scheduling and registration to event promotion and postevent surveying—can give even the most seasoned planning pros occasional headaches. While assembling a successful team of venue partners, suppliers, and vendors is key to managing a complex operation like event planning, tailored mobile apps and web-based platforms can be quite handy. And the options available are nearly endless in today’s digital age. Read on and learn about three standout apps and platforms to help you keep the headaches at bay and succeed with ease, precision, and versatility.
A2Z Events by Personify provides a slew of registration solutions to track and manage attendee data, obtain event insights during a gathering, and streamline promotion efforts. The platform also features a registration-form builder, tools to craft postevent surveys, and an attendee administration panel. The latter is a space where planners can monitor registration-form submissions, total sales, individual transactions, and more. mya2zevents.com
Eventbrite, available as a mobile app and web-based platform, features innovative event ticketing and marketing tools. It gives planners customizable event pages, real-time sales analytics, and the capability to check in attendees and sell registrations at the door—all in one place. Additionally, Eventbrite features a suite of marketing implements, such as the ability to send out targeted event promotions, create in-app event advertisements to boost visibility, and generate automated emails and social media marketing posts. eventbrite.com
OnceHub is about all things scheduling. The online program integrates with Google Calendar, Microsoft Exchange, and iCloud Calendar to arrange meetings and avoid double-booking or other mishaps. It also connects with virtual meeting programs like Zoom and Microsoft Teams to automate conference links within calendar events and notifications. Additional services include tracking booking activity, rescheduling, and managing conversation history and contact details. oncehub.com
COMPILED
BY
AMANDA CHRISTENSEN
A HILL COUNTRY HOST
With oodles of charm and one-of-a-kind event venues, Fredericksburg is the destination for exceptional events
BY MEGAN CORNELL
Tucked in the beautiful Texas Hill Country, Fredericksburg is a picturesque haven known for its vineyards, rich German heritage (founded by German immigrants in 1846), and vibrant modern-day cultural scene. The town offers many distinctive venues and hotels, suitable for event planners looking to host intimate business dinners, large corporate events, and everything in between.
VIBE: The area is “known for its more than 70 wineries and vineyards,” says Shannon Overby, national sales director at the Fredericksburg Convention & Visitor Bureau. “Some would say we’re the Napa Valley of Texas.” The community’s walkable streets, abundance of attractions and venues, and bustling dining and arts scene give it a small-town feel with big-city amenities.
TRANSPORTATION: Fredericksburg is between San Antonio International Airport and Austin-Bergstrom International Airport, both of which offer nonstop service from cities across the U.S. Both airports are a 75-minute drive from Fredericksburg, and the “drive is gorgeous as you’re coming into the Texas
Hill Country with its wildflowers [that bloom in spring],” says Overby. “You land in a major metropolitan area, and then as you drive, you relax out of the hustle and bustle of the city.”
HOTELS: The Inn on Barons Creek and Fredericksburg Inn & Suites both accommodate 150 people and sit along the city’s Main Street. The Hangar Hotel is built from two airplane hangars, one with sleeping space and the other with meeting and event space. Opened in January, Albert Hotel is a full-service luxury hotel that sleeps 104 and boasts a spa, multiple restaurants, and 3,600 square feet of event space.
VENUES: Contigo Ranch Fredericksburg and Barons Creek Vineyards are two of Fredericksburg’s hallmark event spaces, with capacity for 350 and 150 people, respectively. Overby notes, “Many of Fredericksburg’s wineries have space for board meetings, small conferences, and banquets.” For larger events, planners might take attendees to Rockbox Theater, a traditional theater with capacity for up to 325 people. Longneck Manor is a destination where event venue meets
conservation zoo. Here, planners can host gatherings in the company of giraffes and rhinos that roam the property’s vast pasture, or they can arrange a private tour of the conservation site.
RESTAURANTS: Vaudeville is a hip New American restaurant, and groups might also consider upscale Mexican restaurant Casa Chloe and Italian eatery Alla Campagna—all of which accommodate groups. True to its roots, the town is home to many German restaurants and Biergartens, such as Altstadt Brewery and The Auslander, and both can host events. For interactive culinary experiences, Overby recommends Fischer & Wieser, a venue with “a cooking school where you can take part in the cooking and enjoy the meal you cooked,” she notes.
MUST-SEES & -DOS: Main Street is an ideal hot spot for attendees, lined with many small businesses. “We have a saying, ‘No chains on Main,’ so we have over 150 boutiques, shops, art galleries, museums, and wine-tasting rooms, all walkable along Main Street,” says Overby. Enchanted Rock State Natural Area is a must-stop for nature lovers and provides a serene backdrop for team-building strolls. History buffs might stop by the National Museum of the Pacific War, where attendees can gather amid its numerous galleries showcasing the Asia-Pacific perspective throughout World War II.
visitfredericksburgtx.com
Yoga in Enchanted Rock State Natural Area near Fredericksburg; Right: Rockbox Theater; Above: Hangar Hotel
SWEET, THOUGHTFUL CONFECTIONS
» IF YOU’RE LOOKING FOR SOMETHING delicious to share with attendees, consider luxury boutique Cacao & Cardamom Chocolatier in Houston. The retailer is led by Annie Rupani, founder and lead chocolatier, and it specializes in hand-painted bonbons, artisan chocolate bars, and seasonal confections— crafted with classic techniques and inventive flavor pairings.
“We collaborate with event planners to create beautifully packaged gifts that feel personal and refined, with customization options to reflect your brand or occasion,” says Rupani. “While our signature collections have no order minimums, custom-branded pieces such as bonbons [with logos] or personalized packaging typically begin at 50 units.” Notable products include the 16piece Signature Bonbon Box, with flavors including five-spice praline, black sesame ginger, guava tamarind, and dulce de leche; and the Coffee & Cardamom Bar, a chocolate bar made with dark chocolate and freshly ground spices.
“Our chocolates are more than confections,” says Rupani. “They’re also a sensory experience. Each piece is meticulously handcrafted, visually striking, and boldly flavor-forward—leaving a lasting impression at any event.” cacaoandcardamom.com –Amanda Christensen
A ’50s
Landmark
Nestled in the heart of Austin a few blocks from downtown, Fair Market Austin is a striking reinvention of a 1950s Quonset-hut warehouse. The venue’s grand vaulted ceilings and exposed steel armatures evoke both industrial charm and modern versatility. Built in 1952 by the Steck Co., a major Austin publisher and printer, the hut is in East Austin next to the historic Houston and Texas Central Railway. The hut remains a little piece of East Austin’s history, and the storied space embodies the creative, independent spirit of the city.
The hut warehouse and adjoining lawn are “almost unmatched locally in sheer size,” says Laurel White, managing director at Fair Market Austin. The property has 12,000 square feet of flexible warehouse space connected to a 10,000-square-foot lawn, she adds. The warehouse accommodates 450 attendees for a seated dinner, 600 theater-style, and up to 1,000 for a cocktail reception.
With minimal fixed decor and a spacious layout, Fair Market Austin invites planners to get creative with their event setups. The space can be scaled easily and customized to suit gatherings of all sizes, scopes, and industries. “The venue offers a blank canvas for dreaming up event plans in a building full of existing character,” says White. “Whether the event is a sophisticated seated dinner or a funky, themed corporate reception, Fair Market’s backdrop can support the vision.”
Fair Market is near several notable Austin destinations, including the Austin Convention Center (currently closed for renovations), Sixth Street Historic District, and the Texas State Capitol. White describes the neighborhood as very walkable, with many bars, breweries, and restaurants. She adds, “It is the perfect spot for providing attendees a taste of what Austin has to offer.” –Megan Cornell
fairmarketaustin.com
Dynamic Duo
Dallas and Fort Worth combine distinctive styles and cultures to create an event landscape that’s twice the fun
BY REBECCA DEURLEIN
The Grand Atrium at Hilton Anatole in Dallas; Below: Ballroom at the Fort Worth Convention Center
» THE SISTER CITIES of Dallas and Fort Worth are a formidable pair when it comes to Texas-style event hosting. Together, they offer creative meeting spaces, cuisine for every palate, many hotels, and outside-ofthe-box team-building experiences. History abounds here, reflected in event venues and restaurants that make getting together a whole lot more fun.
Getting to the area is easy—attendees can fly from nearly anywhere in the U.S. in four hours or less. Dallas Fort Worth International Airport provides more than 200 nonstop routes, with American Airlines headquartered in Fort Worth and Southwest Airlines based in Dallas. The smaller Dallas Love Field airport offers a nice alternative, ranking fourth overall in traveler satisfaction on J.D. Power’s “2024 North America Airport Satisfaction Study.” Attendees will find 35,000 hotel rooms in Dallas and another 4,000-plus in Fort Worth—just one reason why this metroplex consistently ranks as one of the most business-friendly areas in America according to Site Selection Magazine’s “2024 Business Climate Rankings” report.
“We know that meeting planners find Dallas attractive for a variety of reasons: connectivity, affordability, accessibility, and diversity of accommodations, to name a few,” says Visit Dallas CEO Craig Davis. “However, we know they also keep coming back because of Dallas’ people. Dallasites have a powerful can-do spirit and warm, welcoming hospitality that can’t be found anywhere else, and they are committed to creating and producing best-in-class meetings and events for our clients.”
Proof of that can be found in the plans for a new 2.5-million-square-foot expansion of the Kay Bailey Hutchison Convention Center, construction of which is underway. The convention center is surrounded by a city that boasts worldclass sports venues, global cuisine, and a canvas of distinct neighborhoods in which groups can find noteworthy activities between meetings. The Dallas area is home to 200 golf courses, six professional
sports teams, and the country’s largest urban arts district. Parks and walkable neighborhoods lead to sleek high-rises, vibrant entertainment venues, and 10,000 hotel rooms within walking distance of downtown. This city is equipped for an intimate meeting of 10 or a gathering of 10,000—and everything in between.
In Fort Worth, history and cowboy culture are the draws. The Fort Worth Stockyards National Historic District immerses attendees in a twice-daily cattle drive, historic buildings and saloons, live music, and special events that honor Texas culture. Attendees might take the free trolley to hotels, restaurants, and attractions, or book with a group travel company that offers everything from buses to luxury vehicles. Event spaces run the gamut from downhome to uptown, and Fort Worth’s 18 districts have something for just about any kind of gathering.
MEETING-FRIENDLY HOTELS
When The Crescent Hotel in Fort Worth opened in late 2023, it gained almost immediate admiration: Within one year it was named the No. 1 hotel in Texas in Condé Nast Traveler’s 2024 Readers’ Choice Awards. Located in Fort Worth’s Cultural District, the hotel is less than a mile from Dickies Arena and the Will Rogers Memorial Center, but its park-like setting makes visitors feel like they’re outside of the hustle and bustle.
Jackie Allee, The Crescent Hotel’s marketing manager, says event planners are drawn to the property’s central location and noteworthy amenities. “Our spaces are filled with light and offer ample outdoor access, and since our event space is located on the opposite side of the hotel’s public areas, private events unfold seamlessly and without interruption, offering both privacy and sophistication.”
This October, the brand new Conservatory at The Crescent Hotel will open as a premier venue for events and meetings. This 4,000-square-foot space will feature large windows with abundant natural
Seated III sculpture by artist Wangechi Mutu at The Modern Art Museum of Fort Worth; Above: Gathering at the Arts District Mansion in Dallas
light, 16-foot ceilings, and rigging points that Allee says are ideal for exhibitors, keynotes, and other customized experiences.
Groups experience the heart of the Fort Worth Stockyards by gathering at Hotel Drover, Autograph Collection. The 200-room hotel was designed to reflect the city’s Western heritage and honor the drovers that brought cattle to market from across the Texas plains. Planners can select from the available 40,000 square feet of on-site event space, including the 4,004-square-foot rustic barn for up to 450 people reception-style and the 3,215-square-foot Legacy Hall for up to 400, among other meeting rooms.
Dallas is filled with meeting-friendly hotels, too, including the Omni Dallas Hotel, which is connected via skybridge to the Kay Bailey Hutchison Convention Center. The Joule, a centrally located Dallas classic, attracts attendees to its iconic underground spa. And the Hilton Anatole, a 45-acre property with 600,000 square feet of meeting space, wows with an expansive, resort-style pool complex for relaxation at the end of a busy day.
The boutique Hall Arts Hotel Dallas, Curio Collection by Hilton, and its on-site
Ellie’s Restaurant & Lounge, appeal to art and architecture lovers. “What sets Hall Arts Hotel apart for meetings and events is the unique blend of creativity, service, and atmosphere,” says Marisol Lopez, director of sales and catering at the hotel. “From the moment attendees arrive, they’re immersed in an environment where art lives not only on the walls but also in the spirit of the space.”
IMPRESSIVE EVENT VENUES
Attendees in Fort Worth value the city’s dedication to preserving its heritage, which is showcased in its event spaces. Stockyards Station, one of the most sought-out areas in this city, has turned 100-year-old buildings into four elegant, Western-chic spaces available for groups of 50 to 750 people. Its history as the last big stop in Texas for cowboys traveling the Chisholm Trail from Texas to Kansas during the post-Civil War era makes this venue a notable experience. After meetings, eventgoers can walk to some 54 shops and 46 bars and restaurants nearby.
The Fort Worth Convention Center also offers opportunities to take a stroll. It is just steps from the Fort Worth Water
Garden, where a postmeeting walk will traverse terraced landscape architecture, water features, and beautiful gardens. Or, planners might opt for less conventional meeting options such as the National Cowgirl Museum & Hall of Fame; River Ranch Stockyards with banquet, cocktail, and theater-style reception areas; or the Kimbell Art Museum, which offers private gallery access.
Big-city Dallas makes it easy to find the perfect meeting or event location with abundant options in one location, and grandeur is not in short supply. The Arts District Mansion, built in 1890, is an elegant reminder of life in Dallas as it transitioned from a Southern frontier town to a modern city. A wraparound reception space connects to a terrace, where attendees take in fantastic views of the city skyline. Planners can opt to divide the 7,000-square-foot ballroom into four spaces to accommodate groups of all sizes, and the mansion’s atrium fills with natural light due to its glass ceiling and hosts groups of 50 to 150.
“Aesthetically, our guests love the historic aspect of the space,” says Hillary Slatton, catering sales manager at the upscale and versatile property. “Practically, they
Fashion event in Old Town Room at River Ranch Stockyards in Fort Worth; Left, from above: Crescent Boardroom at The Crescent Hotel in Fort Worth; Cattle drive at Fort Worth Stockyards
appreciate the convenience and low cost of our underground attached parking garage.”
For ultra-modern, vibrant event options, the AT&T Discovery District is a one-stop shop. It’s composed of nine very different venues in one location serving a variety of needs when it comes to capacity, atmosphere, and privacy. Planners can choose from indoor/outdoor food halls and restaurants, a high-tech meeting room, an outdoor plaza with a 104-foot LED screen, a multimedia-immersive lobby space, and The Globe outdoor stage.
TEAM BUILDING & DINING
Considered by many to be a refined Fort Worth venue, the Modern Art Museum of Fort Worth brings culture to events of all sizes and is an artistic alternative to traditional meeting spaces. Teams can wander galleries with soaring ceilings and contemporary floor-to-ceiling windows. A scenic reflecting pond, gardens, and outdoor sculptures provide fresh air and group photo opportunities. And dining here is a top-notch affair—Wolfgang Puck Catering based in West Hollywood, California, is the venue’s exclusive culinary provider.
If the emphasis of your time in Fort Worth is team building, camaraderie, and fun, a private gathering at the Fort
Worth Zoo might be in order. The zoo accommodates events of all sizes and styles, whether attendees are dressed to the nines or in jeans and boots. Scavenger hunts, team games, animal presentations, group photo areas, and caricature artists complement the zoo’s already impressive menagerie of add-ons. From picnic lunches to in-house catered dinners, the zoo makes it possible to spend a few hours or an entire day.
Dallas presents some unique and lively entertainment venues as well. The Margarita Mile, a self-guided tour of the best margarita spots in town, is a nod to this city’s claim to fame as home of the first frozen margarita machine, invented in Dallas by Mariano Martinez in 1971. Attendees tour the city’s sites while popping into their choice of 35 restaurants and bars, and teams or individuals compete for swag and prizes along the way. For a more exclusive experience, dine at Mariano’s Hacienda, Meso Maya, or El Fenix, all of which offer
artsdistrictmansion.org cowgirl.net
thecrescenthotelfortworth.com
dallasconventioncenter.com
discoverydistrictdallas.com elfenix.com
fortworth.com fortworthstockyards.org
catering and private dining spaces. The McKinney Avenue Trolley drops riders safely at each location, and private groups can reserve the trolley for exclusive use.
The Ritz-Carlton, Dallas, showcases a refined vibe in which Chef Dean Fearing creates delicacies for groups at Fearing’s Restaurant and its seven venues. Alfresco dining puts eventgoers on the Live Oak patio; the vibrant and colorful Ocaso room features a stunning, glass-enclosed space; and Dean’s Kitchen provides an opportunity for small groups to interact with the chef as he shares culinary creations from his eponymous restaurant.
The Dallas-Fort Worth metroplex successfully earns its place as one of the most business-friendly destinations in America as specified by Site Selection Magazine, with the area offering attendees everything from upscale elegance to casual camaraderie for intimate gatherings, arena-size crowds, and nearly any kind of meeting and event in between.
fortworthzoo.org
hallartshotel.com hilton.com hoteldrover.com
thejouledallas.com
kimbellart.org laharanch.com mesomaya.com
themodern.org
omnihotels.com
ritzcarlton.com
riverranchstockyards.com
visitdallas.com wolfgangpuckcatering.com
The Sendero Room at Fearing’s Restaurant in The Ritz-Carlton, Dallas; Right, from above: Ellie’s Restaurant & Lounge at Hall Arts Hotel Dallas; Uptown Terrace Pool Bar & Grill at Omni Dallas Hotel
A Touch of the Wild
Tap into animal education and conservation by hosting at some of Texas’ top zoos
BY AMANDA CHRISTENSEN
» WHEN SELECTING THE VENUE for your corporate or nonprofit gathering, oftentimes the standard is an elegant ballroom space, expansive conference center, or a modern hotel boardroom. These are almost always fully equipped with amenities like audiovisual technologies and on-site catering, offered specifically to support hosting events. But sometimes, taking the meeting to a place beyond a traditional business room is not only beneficial but also needed to engage attendees. In this case, consider replacing the four white walls of a boardroom with open-air pavilions framed by lion and giraffe habitats.
Zoos across Texas provide novel settings in which to conduct meeting agendas, complemented by attendee access to wildlife interactions and education. While these venues might differ in purpose compared to a convention center, they often have all the same capabilities to host events in a distinct, animal-centric environment. Plus, much of the funding received from corporations and organizations hosting events at zoos often directly supports animal welfare and conservation efforts.
“Companies can feel good knowing their gatherings are contributing to a meaningful mission,” says Mallet Stafford, director of special events at the Houston Zoo. “It’s a chance to create memorable experiences for attendees while making a positive impact on the planet.” That mission for the Houston Zoo is centered on caring for the more than 6,000 animals representing over 900 species housed on-site. The zoo is accredited by the Association of Zoos and Aquariums (AZA), based in Silver Spring, Maryland.
The organization has been the primary accrediting body for zoos and aquariums for more than 40 years. AZA accreditation standards span facility-wide operational criteria, including animal welfare, veterinary care, conservation, education, guest services, physical facilities, safety, staffing, finance, and administration. In other words, by hosting your event or meeting at an AZA zoo, you and your team can rest assured knowing that both your attendees and the animals will be well taken care of.
“AZA accreditation is the gold standard for zoos and aquariums,” says Stafford. “Houston Zoo has been continuously accredited by the AZA since 1985 and, last year, it received a perfect inspection, a rarity in the long history of AZA accreditation. These results reflect the organization’s excellence in providing exceptional care for our animal residents.”
The Houston Zoo features 15 on-site function spaces and also offers full buyouts of the entire zoo. The One Ocean Aquarium seats 20 people for dinner, the H-E-B Lone Star Pavilion accommodates up to 400, and the Sea Lion Cave hosts 75. Additional venues include the Leopard Habitat, Karamu Outpost, and the Masihara Pavilion, among others. Opened in August, Reflections Event Hall and Terrace is the zoo’s newest event facility. Attendees gathering here can watch sea lions swimming in the adjacent Galapagos Island exhibit. Elsewhere, groups will find specially designed habitats with roaming animals, such as Asian elephants, endangered Amur leopards, cownose rays, ring-tailed lemurs, green anacondas, and red pandas.
Houston Zoo (2), Caldwell Zoo/Paul Swen
VENUE
The oldest zoo in Texas, the Dallas Zoo was founded in 1888 and began with just two deer and two mountain lions in its care. Today, the AZA-accredited, 106-acre property houses more than 2,000 animals across more than 400 species, ranging from African wild dogs and Nile crocodiles to gorillas and clouded leopards. For events, the Dallas Zoo offers both individual meeting rooms and full zoo buyouts. The Flamingo Room accommodates 100 people, the Base Camp and Hippo Hut both work best for groups of up to 60 seated, and the ZooNorth Pavilion hosts upward of 350 attendees. Buyouts are only available after regular business hours and provide access to the entire property. Planners can arrange add-ons like giraffe feeding; wildlife presentations; or group observations of elephants, lions, hippos, or African wild dogs.
Providing a place for education was at the core of the Caldwell Zoo’s beginnings in Tyler, originally opened in 1953 as a gift to the city by Lottie and D.K. Caldwell, two Tyler residents. “The Caldwells recognized the fascination that children have with animals, and they believed in the power of a good education,” says Katie Powell, private events coordinator at the Caldwell Zoo.
Fauna Up Close
These wildlife parks and conservation centers provide guided tours and animal encounters
Fossil Rim Wildlife Center Glen Rose | fossilrim.org
Longneck Manor
Fredericksburg | longneckmanor.com
Texas Wildlife Park & Education Center Mountain Home | texaswildlifepark.com
Table setup in One Ocean Aquarium at Houston Zoo; Opposite: Event attendees at McNair Elephant Habitat Area at Houston Zoo; Above: African lion at the Caldwell Zoo in Tyler
“So, the zoo was opened to share the wonders of nature via the concept of ‘learning through fun.’” The zoo also is AZA-accredited and is anchored by three primary geographical habitats: African Safari, American Wilderness, and Amazon River’s Edge. Fundamental conservation efforts at the zoo include cheetah breeding, reintroducing Texas horned lizards, and repopulating Attwater’s prairie chickens.
“There is simply no place like the Caldwell Zoo,” says Powell. “Besides being the home of thousands of magnificent animals, the grounds of the zoo abound with an incredible array of flowers and lovely horticulture. An event here is an escape to a place of wonder.”
The African Overlook Patio looks out onto the African Safari habitat housing African elephants, reticulated giraffes, Grevy’s zebras, and greater kudus. The patio accommodates up to 200 attendees. The River’s Edge Center is the zoo’s newest indoor venue and hosts up to 100 seated, while the Piney Woods Picnic Area allows groups of up to 1,000 to get some fresh air throughout the meeting agenda. Among the Caldwell Zoo’s various exhibits and habitats, curious eventgoers can spot black rhinoceroses, African penguins, American bison, Chilean flamingos, giant anteaters, and many more.
So, the next time you’re ready to select the venue for your meeting or event, consider these wildlife havens—attendees might just jump with joy at the chance to watch river otters frolic in their private pool and hear the mighty roar of a resident African lion, all while accomplishing agenda items with wild success.
caldwellzoo.org | dallaszoo.com | houstonzoo.org
PHOTOS (FROM ABOVE) Caldwell Zoo/Paul Swen, Houston Zoo
Graceful reticulated giraffes at the Caldwell Zoo
Event setup in the Houston Zoo’s Gorilla Arrival Building next to the African Forest habitat
S howc a se CVB + DMO
UNCOVER YOUR PERFECT EVENT LOCALE WITH THIS HANDY GUIDE TO TEXAS
CONVENTION AND VISITORS
BUREAUS AND DESTINATION
MARKETING ORGANIZATIONS
Where the frontier spirit thrives, Abilene is a vibrant city that blends its proud Western heritage with a future of innovation and growth. Visitors quickly discover this West Texas gem offers more than just a glimpse of history—it also delivers an immersive experience in culture, hospitality, and opportunity.
At the heart of its bustling downtown, the beautiful DoubleTree by Hilton Abilene Downtown Convention Center stands as both a gathering place and a gateway to adventure. Steps from the lobby, visitors find themselves near restaurants serving everything from real Texas barbecue and authentic Tex-Mex to locally brewed beer and fine-dining fare. Directly connected to the DoubleTree, the Abilene Convention Center serves as a hub for gatherings of every size with its expansive
20,000-square-foot exhibit hall, 2,000-seat auditorium, and versatile breakout spaces. And yet, Abilene’s appeal extends far beyond the walls of meeting rooms and ballrooms. Scattered throughout the Downtown Cultural District are whimsical storybook-character sculptures tucked into beautiful parks—delightful reminders of why Abilene proudly carries the title of "Storybook Capital of America."
The district also features a number of cultural institutions, including The Grace Museum—a place where art, history, and education intersect to inspire curiosity and creativity—and the Center for Contemporary Arts, which showcases rotating exhibitions of works by regional and national artists. Just a short walk away, Frontier Texas! brings the state's rich history to life through an immersive,
high-tech experience that illuminates the dramatic story of the Old West.
Beyond downtown, Abilene offers even more ways to connect with culture and community. Abilene Zoo is home to hundreds of species and provides familyfriendly fun alongside educational programming. The Paramount Theatre hosts concerts, films, and live performances in an atmosphere that blends old Hollywood glamour with West Texas warmth. And sports fans will find plenty of excitement at the Dodge Jones Youth Sports Center.
Throughout Abilene, one theme resonates: genuine hospitality. Whether finalizing a business deal over a meal, browsing a gallery on a quiet afternoon, or sharing a sunset with family in one of the city’s scenic spots, the spirit of West Texas shines through in every interaction.
Make History.
In Abilene, Texas, your event goes beyond the agenda. Here, attendees connect in a city where heritage meets innovation, making it the perfect destination for meetings that leave a lasting impression.
Don’t just host a meeting, make history in Abilene. Scan the QR code to start planning your next event.
DoubleTree by Hilton Abilene Downtown Convention Center
Denton is famously home to the University of North Texas, Texas Woman’s University, and a world-class music and arts scene. Located less than 30 minutes from Dallas Fort Worth International Airport and only 45 minutes from Dallas Love Field Airport, Denton offers big-city amenities with small-town charm. The city is both walkable and welcoming, making it easy for groups to explore together and create memorable off-site experiences.
The city offers more than 2,500 hotel rooms and 100,000 square feet of adaptable meeting and event space, anchored by the AAA Four-Diamond, LEED Gold-certified Embassy Suites by Hilton Denton Convention Center Hotel. This award-winning property sets the standard for sustainability and service, with flexible ballrooms,
breakout rooms, and full-service amenities. Expanding the options even further, a new Home2 Suites property will open this fall next to the convention center.
In Denton, character and creativity surround every event. Attendees can stroll around the iconic Courthouse-On-TheSquare Museum or explore the city’s walkable mural tour that showcases Denton’s thriving art scene. The Campus Theatre and other historic venues bring culture to life with live performances, while Denton’s legendary music roots ensure there’s always a stage with something to discover.
In addition, Denton is part of the Brew City, Texas, program, home to a thriving craft beer district where visitors can sample the city’s brews and experience why Denton is gaining attention as one
of Texas’ premier tasting destinations. Beyond beer, Denton’s distilleries and cocktail bars provide behind-the-scenes tastings and networking opportunities, while wine lovers can enjoy a carefully curated wine-bar experience downtown.
What truly sets Denton apart as a meetings destination is the attendee experience. This is a place where delegates can arrive with ease, connect meaningfully, and explore authentically. They will remember the mural-lined streets, the glow of the historic courthouse at sunset, the music echoing through downtown, and the warm welcome they receive from the community. Those moments in between meetings are what make a convention destination stand out, and in Denton, those moments come naturally.
Imagine arriving in Wichita Falls, Texas, where Southern hospitality greets you with genuine warmth the moment you arrive. This north Texas destination blends charm and convenience, making it an ideal choice for your meeting or event. Accessible from Dallas and Oklahoma City by car or through seamless connections at Wichita Falls Regional Airport, getting to the city is refreshingly simple. With ample free parking and quick travel times, Wichita Falls offers attendees a journey as easy as the smiles that welcome them. Once in Wichita Falls, planners and attendees will discover far more than impressive event venues. The city is known for affordability, offering big-city
amenities at small-town prices. Flexible, state-of-the-art facilities host events of all sizes, while a wide range of accommodations ensures every budget is met. From luxury hotels to economical stays, everything is conveniently close to the action.
A highlight is Delta Hotels by Marriott Wichita Falls Convention Center, located on the grounds of the Wichita Falls MultiPurpose Events Center (MPEC). This upscale property offers unmatched convenience for attendees, with modern rooms, thoughtful amenities, and direct access to MPEC venues. After a full day of meetings, attendees can relax at the hotel bar, enjoy a meal at the on-site restaurant, or recharge at the fitness center and outdoor pool.
With no commute required, attendees can maximize both productivity and comfort.
Beyond the meeting spaces, Wichita Falls invites exploration. The revitalized downtown features Romanesque and Victorian architecture; red-brick streets; and many family-owned restaurants, breweries, and shops. Attendees can visit the city’s museums, unwind at a winery, or simply soak up the lively atmosphere—all within a walkable area. To make exploring even easier, the Wichita Falls visitor app provides curated dining, entertainment, and attraction options.
In Wichita Falls, your event becomes more than a meeting—it transforms into an experience your attendees will remember.
The Waco Tourism Public Improvement District (TPID) is a group of 30 hoteliers in Waco, Texas, that promote the city as a prime destination for meetings and conferences. The following are the Top 5 reasons to meet in Waco:
1. Central Location in Texas: Waco is a premier location for organizations and event planners seeking a cost-effective alternative to Dallas, Austin, and Houston. Located 90 minutes from both Austin and Dallas, Waco is a straightforward drive for attendees from the major metropolitan areas of Texas. And there’s ample free parking at nearly every hotel.
2. Plenty of New Hotels: Over 1,500 hotel rooms have been built in the last five years in Waco. The largest new build is the AC Hotel Waco Downtown, with 21,000 square feet of meeting space. Across the river from the Waco Convention Center are three new hotels: Cambria Hotel Waco University Riverfront, EVEN
Hotel Waco–University Area, and Holiday Inn Express & Suites Waco Downtown. Additional new hotels include Aloft Waco Downtown, Element Waco, Everhome Suites Waco, stayAPT Suites Waco, and Woodspring Suites Waco Near University. Located next to the Waco Convention Center—now managed by ASM Global—is the Hilton Waco and Courtyard Waco.
3. After-Meeting Fun Galore: Once meetings wrap up, there’s so much to enjoy in Waco. Come early or stay after and explore Magnolia Market at the Silos, Cameron Park Zoo, Dr Pepper Museum, Texas Ranger Museum, Texas Sports Hall of Fame, and much more. There’s also a burgeoning dining and cocktail scene, plus downtown shops and boutiques. For the adventurous, there’s paddling the Brazos River, catching the big waves at Waco Surf, or horseback riding the Brazo Bluffs Ranch.
4. Multiple Large Venues: The top convention venue is the Waco Convention
Center, with 144,000 square feet of flexible space, including the 33,000-squarefoot Chisholm Hall, 15,000-square-foot McLennan Hall, and beautiful Brazos Ballroom, along with 12 breakout rooms on the lower level. Additional meeting space is available at BASE at the Extraco Events Center; Coliseum at Extraco Events Center; Foster Pavilion, which is Baylor’s new downtown basketball arena; and many other smaller venues.
5. Incentive and Sponsorship Program:
The Waco TPID offers an incentive program specifically designed to encourage planners to book events in Waco. The program offers a reimbursement per used hotel room for new business brought to Waco, along with custom sponsorships, making it a win-win for meeting planner budgets.
Offering something for every attendee's tastes and interests, the city makes it easy to see why it should be on your shortlist of meeting and event destinations.
Waco. Your event city.
W Wmarks the spot!
Motivating Business. Stimulating Growth.
Waco, Texas has grown to provide top tier services to organizations and event producers seeking a new, cost effective location alternative to Dallas, Austin and Houston. Located only 90 minutes from Austin and Dallas, Waco has attracted major events and conferences with the addition of new hotels creating over 3,000 rooms. With multiple largescale venues such as the Waco Convention Center, Extraco Event Center, and BASE, event organizers are seeing the benefts of hosting conferences and events in Waco.
“We have seen dramatic growth in providing commercial event rentals in Waco. I think Waco’s vision to provide more venues, more hotels and event services have resulted in attracting conferences that are looking for an alternative event location without compromising their overall experience.”
Vicky Gonzales - Epic Event Rentals, Waco, Texas
Waco TPID Incentive Program
Waco TPID is pleased to offer a new incentive program to meeting and event planners, flmmakers, sports planners, and other large groups. The program is specifcally created to incentivize group or event entities to book guestrooms at Waco TPID member hotels.
The WTPID offers a reimbursement of $5 per consumed hotel room for new business brought to Waco. The combination of more affordable hotel rates plus an additional bonus through the reimbursement program is a win-win for meeting planner budgets.
Book a convention: Rhonda Sullivan, CMP Destination Travel and Sales rhondas@wacotx.gov DestinationWaco.org
TPID incentives: Carla Pendergraft Executive Director carla@wacotpid.com WacoTPID.com
Why settle for four walls when you could collaborate at sea? On South Padre Island, catamaran sails replace conference tables and networking feels like a night out. From large-scale meetings to small incentive groups, South Padre Island makes work feel less like work and a whole lot more like discovery.
The Island has spaces that flex with you. The South Padre Island Convention Center offers 45,000 square feet of versatile meeting space, including a soaring 22,500-square-foot exhibit hall, an auditorium, and breakout rooms ready to host anywhere from 20 to 2,500 attendees.
With full audiovisual capabilities, highpower outlets, and light-filled lobby spaces, the center delivers everything planners expect and then some. Prefer a hotel-based venue? Properties like the Courtyard by Marriott South Padre Island provide thousands of square feet of adaptable event space with easy indoor/outdoor transitions.
With more than a dozen hotels, resorts, condos, and vacation rentals, South Padre Island accommodates every budget and group size. From upscale to casual, each property on The Island keeps your attendees close to the action and connected by complimentary shuttle service.
On South Padre Island, the off-agenda moments are just as memorable as the meetings. Dolphin watches, fishing charters, eco-tours at Sea Turtle Inc., and birding at the Laguna Madre create authentic team-bonding experiences. Add in beachfront dining, live music, and colorful cocktails at sunset, and networking naturally spills past the session schedule. When the meetings wrap, attendees can extend their stay with family in tow, because South Padre Island makes it easy to blend business with beach time.
Plan your unforgettable meeting on The Island by contacting sales@sopadre.com.
Why settle for four walls when you could collaborate at sea?
On The Island, catamaran sails replace conference tables and networking feels like a night out. From large-scale meetings to small incentive groups, South Padre Island makes work feel less like work — and a whole lot more like discovery.
Scan to plan
As one of the fastest growing cities in the U.S., conveniently located just 20 minutes from Dallas Fort Worth International Airport, Fort Worth is a top choice for meetings and events. Venues like the Fort Worth Convention Center, Will Rogers Memorial Center, Cowtown Coliseum, and Dickies Arena provide plenty of options for planners to choose from.
The Fort Worth Convention Center is undergoing a major expansion, with phase one set to be completed next year and phase two starting soon after. By 2030, the expanded facility will feature increased contiguous exhibit space, additional loading docks, and a new ballroom and meeting
spaces at the north end of the building.
In addition, Visit Fort Worth offers incentives during the construction time. Qualifying groups that use the convention center, book two or more hotels, and contract at least 2,000 total room nights over select dates can unlock a range of perks. These include discounts on meeting space rentals, room rebates, and hotel concessions.
Bowie House, Auberge Resorts Collection, earned two Michelin keys, the only hotel in Dallas-Fort Worth and one of just three in Texas with the honor. Hotel Drover, Autograph Collection, received one Michelin key, and Kimpton Harper Hotel was Michelin-recognized.
When meetings conclude, attendees can get a taste of the city’s Western heritage at the Fort Worth Stockyards National Historic District, which features one of the world’s only twice-daily cattle drives and a year-round rodeo. Mule Alley is the district’s collection of restaurants, venues, and heritage brands, an iconic destination made from revived 108-year-old mule barns.
The Fort Worth culinary scene blends the flavors of contemporary Western fare, fine dining, and diverse styles. Last year, Michelin recognized three of the city’s restaurants, including Panther City BBQ, Birrieria y Taqueria Cortez, and Goldee’s BBQ, in its Bib Gourmand awards.
Perched on the edge of the prairie
Where it can never lose sight of its past
And can see the future forever...
Just 25 miles east of downtown Dallas, Rockwall offers a refreshing balance of convenience, natural beauty, and smalltown charm that make it a premier destination for meetings and events. Perched along the shores of Lake Ray Hubbard, this fast-growing community combines modern venues with stunning lakeside views and a vibrant downtown scene—an unbeatable combination for planners seeking a distinctive setting.
From intimate corporate retreats to large-scale conferences, Rockwall provides venues that adapt seamlessly to diverse event needs. The Hilton Dallas/Rockwall Lakefront, a AAA Four-Diamond property, anchors the city’s hospitality landscape. Its flexible meeting spaces overlook the lake, and the property offers full-service
amenities, on-site catering, and a resortstyle atmosphere. For more casual or outdoor gatherings, The Harbor Rockwall is a picturesque waterfront development with plazas and green space, perfect for networking under the stars.
Rockwall’s historic downtown square offers a lively complement to formal meetings. Attendees can walk the square, enjoy locally owned restaurants, shop unique boutiques, and take in live music. The San Jacinto Plaza Music Series, held Friday and Saturday nights from May through October, gives groups a taste of Rockwall’s vibrant community spirit.
The city’s convenient location is another advantage for meeting and event planners. Just off Interstate 30, Rockwall is a short drive from both Dallas Love Field Airport
and Dallas Fort Worth International Airport. Yet, once you arrive, the city feels like a getaway. Lake Ray Hubbard’s 22,000 acres of water invite team-building excursions, including chartered sailboat cruises or sunset dinners on the lake.
Perhaps the most memorable aspect of hosting in Rockwall is its people. The Visit Rockwall team partners closely with planners to match venues, connect with vendors, and add personalized touches that turn events into experiences. Whether arranging a lakeside welcome reception or curating local entertainment, the team ensures seamless execution.
For planners seeking a destination that blends sophistication with charm—and leaves attendees asking when they can return—Rockwall delivers.
Known proudly as the “Rodeo Capital of Texas,” Mesquite blends authentic Western heritage with modern meeting amenities—making the area a top choice for event planners seeking something fresh and unforgettable.
The Mesquite Convention Center is currently undergoing a transformative remodel that is set to debut early next year. The updates include new carpet, stylish wall coverings, and fully renovated restrooms, ensuring visiting groups have a comfortable, yet sophisticated Western experience. Connected to the Hampton Inn & Suites Dallas–Mesquite and the 5,500seat Mesquite Arena—plus adjacent to two
additional hotels—the Mesquite Convention Center offers seamless convenience for meetings, conferences, and special events.
But Mesquite is more than just a great meeting space—it’s where authentic experiences turn gatherings into lasting memories. By working with Visit Mesquite, planners can elevate their events with custom programming to make their agenda stand out. The Visit Mesquite team has organized everything from private cooking classes and chef dinners for VIP groups to team-building retreats designed around only-in-Texas experiences such as armadillo racing. For larger groups, private rodeos at the Mesquite Arena deliver
unforgettable thrills attendees will talk about long after the meeting ends.
Adding to the excitement in Mesquite is Rodeo City Provisions, a new restau rant inside the Mesquite Arena. With live music, authentic Texas barbecue, and the option for private rentals, it’s quickly becoming a go-to spot for locals and con vention center guests.
Whether you’re planning a small board retreat or a midsize conference, Mesquite is ready to reintroduce itself as a dynamic destination for meetings and events. Here, modern hospitality meets Western tradi tion—and every detail is designed to give you a taste of the real Texas spirit.
Looking to host an unforgettable event or meeting? Cedar Park, Texas, offers abundant options and a vibrant atmosphere perfect for any occasion. Event planners will find a wealth of resources and community partners dedicated to ensuring the success of their event, from the smallest details to the big picture. The city’s appeal is in its “best-of-both-worlds” feel that blends small-town warmth with big-city amenities, all just a short drive to downtown Austin.
For large-scale events, the H-E-B Center at Cedar Park is a standout—an 8,000seat multipurpose arena that hosts over
150 events annually, including concerts, family shows, and professional sports. If you’re looking for a more intimate setting, Haute Spot is known for bringing in big-name and regional musicians for upscale live music performances. For groups seeking a dynamic mix of sports and entertainment, The Crossover offers indoor and outdoor facilities for activities like pickleball, with live music to set the mood. And for a unique, all-in-one experience, Spare Birdie provides bowling, virtual golf, bocce, darts, and live entertainment in one stylish space. For a venue with a modern feel and versatility,
consider Exchange ATX or ParqSocial—a blank canvas ready for any event.
Beyond its diverse venues, Cedar Park offers a forward-thinking community with all the amenities needed to make your event a success. It contains 13 lodging options to comfortably host your attendees, ensuring everyone has a place to stay.
For a truly unique experience, consider the Austin Steam Train Association & Museum, which offers historic train cars as gathering spaces. Your attendees can step back in time and enjoy a one-of-a-kind way to host a meeting, dinner, or celebration. Meet us in Cedar Park, Texas—it’s time for a new adventure.
Haute Spot
MAKE IT A GETAWAY SAVOR THE FLAVOR
Cedar Park is your perfect getaway, just a short 17-mile drive from downtown Austin, Texas. Discover a world of comfort and convenience with our diverse range of hotels.
Whether you’re traveling for business, pleasure, or a family adventure, we’ve got the ideal accommodations to suit your needs.
SCAN HERE BOOK NOW
Indulge your taste buds with Cedar Park’s diverse culinary scene. Enjoy a relaxing meal at a charming bistro or discover your perfect culinary adventure.
Don’t forget to explore our beautiful parks, stay a little while and experience, Cedar Park, Texas.
SCAN HERE MORE INFO
YOUR ADVENTURE STARTS HERE!
Conveniently located just 17 miles north of downtown Austin and Austin-Bergstrom International Airport, with direct access to major highways and the Metrorail, Cedar Park is an ideal destination to experience the Texas Hill Country region.
Learn why you’ll love meeting in College Station, deep in the heart of Texas. Here, you’ll discover the ideal destination for meetings and conferences, a city with state-of-the-art venues, affordable prices, and a lively university-town vibe. Conveniently situated just a short drive from Houston, Austin, San Antonio, and Dallas, College Station offers a compelling, centrally located choice for planners looking to bring together attendees from across the state and beyond. Full-service conference-center hotels, facilities on the Texas A&M University campus, and other memorable venues offer flexible options ideal for hosting large meetings
or intimate business retreats. Meanwhile, a variety of accommodations, from upscale to budget-friendly, ensure every attendee has a comfortable place to unwind before and after gatherings. For decompressing at the end of the day, the city’s abundance of dining, shopping, cultural attractions, and outdoor activities provides plenty of opportunities for team building and networking.
As the home of Texas A&M University, College Station has a vibrant academic atmosphere, drawing students, faculty, and researchers from around the world. The city’s spirit is charged by the university, giving it a youthful, innovative, and
progressive vibe. But College Station is much more than just the home of Texas A&M. With a unique blend of Texas charm, outdoor activities, diverse culture, economic opportunity, and family-friendly hospitality and atmosphere, the city appeals to a wide variety of visitors and event planners looking for something special. Add to the mix its community of skilled meeting planners, caterers, and audiovisual support professionals, and you’ll soon see why College Station is chosen year after year by so many associations, organizations, and social groups seeking unparalleled events in an uncommonly friendly, vibrant city.
Looking for a meeting destination that blends convenience, charm, and culture? Discover Beaumont: the gateway to Southeast Texas and your next unforgettable event. Just 90 minutes from Houston, Beaumont offers a unique mix of Texas grit and Cajun flair, with venues that range from sleek convention spaces to historic landmarks.
Whether you’re planning a corporate conference, association meeting, or incentive retreat, Beaumont delivers with affordable accommodations, a welcoming community, and one-of-a-kind experiences, like holding a baby gator at Gator Country Adventure Park or touring the historic McFaddin-Ward House. Add mouthwatering regional cuisine, live music, and full-service support from the Beaumont Convention & Visitors Bureau, and you have a destination that works as hard as you do. Big ideas deserve a bold backdrop. Meet in Beaumont, where business meets bayou.
M
ake your meetings grand in Grand Prairie, Texas! Conveniently located between Dallas and Fort Worth and just 15 minutes from Dallas Fort Worth International Airport, Grand Prairie offers more than 90,000 square feet of versatile meeting space designed to fit events of every size and style. From modern facilities with state-ofthe-art amenities to intimate venues full of regional charm, the city offers planners the perfect settings for their gatherings. Beyond the meeting room, Grand Prairie delivers a wealth of experiences—vibrant cultural attractions, delicious dining options, distinctive shopping, outdoor adventures, and world-class entertainment. Whether you’re planning a corporate retreat, business conference, or social event, you will find Grand Prairie combines accessibility with the warmth of true Texas hospitality, ensuring every detail leaves a lasting impression. Discover why meeting in Grand Prairie isn’t just productive—it’s epic!
Traveling to the city of Lubbock is simple via several national airlines into Lubbock Preston Smith International Airport. The city’s central location within a five-state area makes it an easy drive via five major highways, and its smalltown feel and friendly community leave a lasting impression. Add wide-open spaces and breathtaking sunsets, and you will find a host city that’s as welcoming as it is beautiful.
Choosing the right venue is crucial, and Lubbock delivers. Cotton Court, Valencia Hotel Collection, is a boutiqe stay inspired by Lubbock’s cotton industry roots with indoor/outdoor event spaces, plus a live music bar and restaurant. The Overton Hotel & Conference Center features 20,000 square feet of event space, 303 upscale rooms, two conference levels, and an 11,250-square-foot ballroom—perfect for large-scale meetings with West Texas charm.
BUDDY HOLLY CENTER
COTTON COURT HOTEL
THE NICOLETT
Plano, Texas, truly is the land of plenty, blending historic charm with modern luxury. With 60 hotels at various price points, 1,000-plus restaurants, world-class shopping, a lively arts and nightlife scene, abundant natural beauty, and four walkable entertainment districts, Plano is the perfect city for a meeting of any size. In addition to proximity to Dallas Fort Worth International Airport and Dallas Love Field Airport, Plano offers modern venues of every size, description, and budget. Plus, Plano offers boundless postevent entertainment options, from live music and memorable dining at Legacy Hall to the ultimate team-building activity in nature at Go Ape Zipline & Adventure Park. Let Visit Plano be your one-stop shop.
Known as the country’s friendliest destination, El Paso is one of the most welcoming cities for meeting planners looking to host their next event. Whether you’re planning a conference, trade show, or large-scale expo, El Paso offers a variety of unique venues that can be tailored to meet your needs. From spacious convention halls to historic landmarks and outdoor settings, the options allow planners to find the perfect backdrop to inspire attendees. Beyond exceptional meeting services and hospitality, El Paso ensures every event is supported with ease and professionalism. Once meetings wrap up, the city comes alive with things to see and do. Attendees can explore El Paso’s nightlife, indulge in authentic cuisine, tour cultural attractions, or take in the scenic beauty of the Franklin Mountains. With its friendly atmosphere, versatile venues, and exciting after-hours experiences, El Paso is the destination to host the most memorable events.
Nacogdoches is the perfect backdrop for your meeting or event, providing a picturesque setting. In the fall, its towering trees burst into vibrant shades of gold and burnt orange, perfectly complementing the brick-lined streets of the charming downtown.
Just steps from the city’s historic district is The Fredonia Hotel, offering modern amenities with warm, small-town hospitality, ideal for hosting everything from board meetings to conventions. When the workday wraps up, attendees can dive into authentic Nacogdoches experiences like strolling through history on a self-guided tour of statues and landmarks; shopping unique boutiques, antique stores, and art galleries; or unwinding at favorites like Front Porch Distillery, Fredonia Brewery, Red House Winery, and Aperitivo Cafe & Gelato. On top of it all, the Visit Nacogdoches team makes planning seamless.
With its natural beauty, historic charm, and vibrant culture, Nacogdoches offers more than a place to meet—it delivers an experience attendees will truly remember.
Historic Waxahachie captivates both locals and visitors. The city boasts a diverse culinary scene, with 120 restaurants offering delicious dining options. And the Historic Downtown District is a hub for boutiques, antique stores, and specialty shops. At the heart of downtown stands the iconic Ellis County Courthouse. The area also features historic museums, galleries, access to the Waxahachie Creek Hike & Bike Trail, and the new Railyard Park amphitheater. From board meetings to galas, the Waxahachie Civic Center serves as a prime venue for a range of events. The Waxahachie Convention & Visitors Bureau sits within the civic center, providing seamless coordination and support for organizers. Waxahachie promises an experience that will leave a lasting impression in the hearts of all.
Bring your people together for so much more than professional growth. Welcome to Waco, where productivity meets Texas charm and everyone has a great time. Conveniently located along Interstate 35 between Dallas-Fort Worth and Austin, Waco is just far enough away to have fresh air and a walkable downtown, yet close enough to reach with ease. Traveling by air? Waco Regional Airport, just minutes from downtown, is serviced by American Airlines. Waco has a variety of meeting spaces equipped for events. From the large-scale convention center to unique off-site spaces designed to spark creativity and collaboration, Waco is ready to get down to business.
When the meetings are done for the day, teams can unwind at Magnolia Market at the Silos, dance the night away with live music at The Backyard Bar Stage and Grill, or discover history at the Texas Ranger Hall of Fame & Museum. Not to mention regional cuisine and craft breweries that will please every palate. In Waco, work and play come together to foster ingenuity, teamwork, and lasting connections. Here you will find what’s good for business, and beyond.
BOLD FLAVORS & GREAT COMPANY
Magnolia Table
In Amarillo, Western spirit meets Route 66 adventure, creating a one-of-a-kind backdrop for meetings and events. As the centennial of America’s most famous highway approaches next year, Amarillo is celebrating 100 years of road-tripping and looking forward to the next century of discovery. Here, meeting planners will find more than 7,300 guest rooms, the 410,000-square-foot Amarillo Civic Center Complex, and iconic venues like Cadillac Ranch, The Big Texan, and Starlight Ranch Event Center. Accessibility is easy with direct flights available via American Airlines, United Airlines, and Southwest Airlines, plus major highways that put Amarillo at the crossroads of the Texas Panhandle. Attendees can step outside the meeting and explore Palo Duro Canyon State Park, taste the flavors of the region, or stroll the Route 66 Historic District. Affordable, accessible, and authentically Texan, Amarillo is the perfect destination for unforgettable events.
Texas hospitality was truly born here. Meet in Bastrop and change perspectives. If visiting for an event, whether a working conference, an outdoor wedding, or a special group retreat—the relaxed atmosphere of Bastrop will help meeting-goers get away. Attendees will be delighted by the small-town charm, front-porch access to the great outdoors, and vibrant history and culture. Easy access to the airport and entertainment, an array of food options, and a variety of accommodations, from cabins with rustic history to luxury resorts, mean every attendee can find something to love during meetings and events held in this neck of the woods. Hold an elegant gathering for 15 or 1,500 at the world-class Hyatt Regency Lost Pines Resort and Spa with more than 300,000 square feet of flexible meeting space. Make meetings easy with unique spaces at the 26,400-square-foot Bastrop Convention Center in the heart of downtown Bastrop. This facility can accommodate up to 800 guests for a range of events. For an experience you can only have in small-town Texas, book your event along the historic Main Street, and create a storybook moment punctuated with stars.
The Cook Education Center in Corsicana provides versatile spaces for meetings, conferences, and special events. From breakout rooms to larger event halls, the venue accommodates groups of many sizes with ease. Attendees also can explore on-site attractions, including the Pearce Museum’s Civil War collection and Western art gallery, or enjoy an immersive experience in the plan etarium theater. Conveniently located along Interstate 45 between Dallas and Houston, the Cook Education Center blends professional amenities with unique activities that enrich any gathering.
Located in the heart of Southern California, Huntington Beach offers the perfect blend of breathtaking coastal beauty, convenience, and laidback sophistication for meetings and conferences of all sizes. With 10 miles of uninterrupted coastline and yearround sunshine, it’s an inspiring destination for creativity and connection.
Easily accessible from three airports, Huntington Beach’s central location ensures seamless arrival and departure for attendees. Once here, they’ll enjoy a walkable 1-mile footprint
KIMPTON SHOREBREAK RESORT
157 Guestrooms & Suites
12,349+ sq. ft of Indoor/ Outdoor Event Space
featuring oceanfront hotels, dining outlets, and entertainment options.
Take advantage of unique venues, including the HB Collection: Hyatt Regency Huntington Beach Resort and Spa; The Waterfront Beach Resort, A Hilton Hotel; Paséa Hotel & Spa; and Kimpton Shorebreak Huntington Beach Resort. Together, they offer 1,400 guest rooms and 185,000 square feet of meeting space.
The outdoors and wellness are the heart and soul of Huntington Beach. From surf lessons and beach yoga to
biking the coast and playing beach volleyball, there is never a shortage of activities for groups. End each actionpacked day at one of 500 beach bonfire pits and take in the sight of the sun melting into the Pacific Ocean.
Plan your next meeting or event in Surf City USA® and combine business with beachside relaxation.
BE INSPIRED. BE CONNECTED. BE HERE.
Huntington Beach offers endless possibilities for hosting your next meeting or event, with over 198,400 square feet of indoor and outdoor event space across four world-class oceanfront resorts and several beachside venues, all within a walkable one-mile radius.
PASÉA
HOTEL & SPA
250 Guestroom & Suites
36,025+ sq. ft. of Indoor/ Outdoor Event Space
THE WATERFRONT BEACH RESORT, A HILTON HOTEL
437 Guestrooms & Suites
50,000+ sq. ft. of Indoor/ Outdoor Event Space
HYATT REGENCY HUNTINGTON BEACH RESORT AND SPA
519 Guestrooms & Suites
100,000+ sq. ft. of Indoor/ Outdoor Event Space
Organize entertaining team-building outings that tap into the culture and spirit of the Lone Star State
ONLY IN TEXAS
BY ERIN DEINZER
PHOTOS (CLOCKWISE FROM LEFT) Natural Bridge Caverns, Omni PGA Frisco Resort & Spa, Michael Lepsch, Jason Reina
Castle of White Giants area with striking underground rock formations and water features at Natural Bridge Caverns in San Antonio
Planners looking to arrange activities will likely appreciate the diverse experiences available in the Lone Star State. But there’s more to the equation than simply finding and booking an event within a certain geographic area.
Among the many desirable benefits of group activities are cultivating effective communication, developing problem-solving skills, building trust, and reinforcing company culture. Likewise, engaging in team-building events often increases attendee engagement, develops and celebrates individual strengths, and improves decision-making abilities in participants.
To help illuminate activities that could best suit your group’s needs, Texas Meetings + Events compiled a Texas-size roundup of engaging, challenging, and delightful team-building experiences.
FROM LAKE TO DESERT
Groups will find lake-style luxury aboard the doubledecker vessels available through the company Austin’s Boat Tours (ABT). The boats accommodate up to 20 people and feature a waterslide and barbecue grill, as well as licensed captains who also serve as onboard chefs.
“ABT boats can be used as creatively as possible, including setting up obstacle courses on the water,” says Jocelyn Brandt, marketing director and co-owner of Brandt Communications, an Austin-based events and communications company that has hosted several group outings with ABT. “Plus, the Lake Travis Mansion—a three-story building that overlooks the lake—is ideal for hosting breakout sessions.”
The animal lovers in your group might well enjoy a oneof-a-kind interaction with a big alligator or slow-moving tortoise. Planners can arrange outings to Gator Country Adventure Park in the heart of Beaumont for up-close encounters with animals that have been surrendered or rescued from other places and now call Texas home. The park also serves as a sanctuary for what its website refers to as “nuisance” alligators: those who no longer fear humans and have exhibited aggressive behavior.
The park is home to hundreds of animals—including American alligators (the longest of which measure more than 14 feet), crocodiles, snakes, tortoises, other reptiles, and mammals. Out on the water in intimate eight-person motorboats, tours ply the wetlands of the surrounding Taylor Bayou. Navigating through the waterways, participants actively look for wildlife amid moss-covered cypress trees while they learn about the area’s ecosystem.
To the far northwest in Amarillo, groups will find a highly competitive challenge to engage participants’ brains as well as their creativity: Outback Team Building & Training’s Cardboard Boat Building Challenge. Over the course of several hours, groups divide into teams and build a boat from cardboard, with some unexpected obstacles like course changes or a new rule thrown in along the way. After they’re built, each boat is evaluated based on a set of criteria
From above: Group golf lesson at PGA of America Coaching Center in Frisco; Vintage games at McKinney’s Arcade 92; Fredonia Brewery in Nacogdoches
(including water worthiness), then one team member takes to the water to compete in a navigational challenge against their fellow boatbuilders. Afterward, Outback stages an awards ceremony to celebrate everyone’s accomplishments.
To the southwest, Rent a UTV Off-Road Adventures has taken groups into the Red Sands region just east of El Paso since 2012. Owner Jamil Moutran notes the availability of Polaris Slingshots (open-air three-wheelers) for use on paved roadways, and Polaris RZRs (off-road side-by-sides) for the desert terrain.
“Our packages—which are perfect for groups of 60 or less— are designed to foster collaboration and camaraderie,” says Moutran. “And by partnering with American Eagle Paintball, we have combined the thrill of off-road tours with strategic, competitive paintball matches.”
Many participants are exhilarated by the sense of adventure the tours provide. “The stunning panoramic views, excitement of conquering diverse terrain, and high-octane thrill of the vehicles— they truly create unforgettable memories,” says Moutran.
GUIDED EXPLORATIONS
Recognized widely as the oldest town in Texas, 300-year-old Nacogdoches is home to Fredonia Brewery, which opened in 2017 as the first brewery established in the city since the 1850s. Considered a downtown hot spot, the brewery and its welcoming
“ATTENDEES EXPERIENCE THE NATURAL CAVE FORMATIONS. … IT’S A REALLY UNIQUE WAY TO HOST GROUPS FROM AN ATTRACTIONBASED PERSPECTIVE.”
–JULIE TREVINO, DMC DIRECTOR, THE CE GROUP
INC.
From above: Ziprail course at San Antonio’s Natural Bridge Caverns; Vehicles at Rent a UTV Off-Road Adventures in El Paso; The Ballroom at Natural Bridge Caverns
spirit have led to repeat attendees (such as the Stephen F. Austin State University Alumni Association), but it is just as fun for first-time visitors who want to learn about beer-making outside of the event agenda (or as part of it).
During the Tour and Taste Experience, the head (or assistant) brewer first takes groups on a walking tour to explain the brewing process, then leads them to the taproom for beer tastings. Afterward, smaller groups can move to Fredonia’s covered patio for an on-site mixer, while larger corporate groups might consider buyouts of the entire brewery.
Alex Ranc, social media and marketing manager at the brewery, points out that while Fredonia Brewery offers a variety of on-site activities planners might incorporate into their meeting itinerary, the most popular add-on is Lone Star Trivia.
Although the identity of the original Dr Pepper is open to debate, the popular carbonated beverage was invented at a drugstore in Waco in 1885. Nowadays, planners can book one-hour guided tours through the city’s Dr Pepper Museum and its two historic buildings, learning about the origin and production of the fizzy drink.
In conjunction, there are several programs available, such as the Extreme Pepper Experience. It encompasses a two-hour, sixperson private activity that delves deeper into Dr Pepper history and includes souvenir swag, a guided tour of the museum, and MakeA-Soda. The latter lets attendees choose a base soft drink to add various artisan flavors to, resulting in their own bubbly beverage.
First discovered in 1960 by four university students, the subterranean spaces at Natural Bridge Caverns in San Antonio make up the largest cave system in Texas. The land the caverns lie beneath has been owned by the Wuest family since 1864. Natural Bridge Caverns welcomes private events and provides areas that can easily accommodate larger groups. Caterpillar Inc. recently hosted 140 attendees for an event that began with a cavern tour and ended in the venue’s ballroom for a hosted reception, dinner, and dancing.
According to Ray Martinez, group sales manager at Natural Bridge Caverns, the most popular team-building activity is Twisted Trails, a six-story rope and zip-rail (an aerial activity similar to zip lining) course incorporating gamification and interactive opportunities like a “Collect the Clues” scavenger hunt add-on. Another aboveground activity is the 5,000-square-foot outdoor maze built with plastic stockyard panels where teams work together to find their way to its center and back out again.
Julie Trevino, DMC director at San Antonio-based marketing agency The CE Group Inc., has booked numerous events at the caverns. “Attendees experience the natural cave formations on a tour or attend a customized corporate event,” Trevino says. “It’s a really unique way to host groups from an attraction-based perspective.”
From above: Group outing at Fredonia Brewery; The brewery’s main production area
A LITTLE DIY
If you’re searching for a business centered on the craft of turning molten glass into works of art, consider Ghost Pepper Glass in Austin. Owned and operated by Katie Plunkard, the facility offers glassblowing activities designed to provide a safe, creative, and educational experience for attendees.
During a group event, each attendee is paired with an experienced instructor who goes over the tools to use and the processes involved to create glass artwork. The studio accommodates up to 24 attendees, who begin by selecting the item they want to make, the color glass they want to use, and what special effects (swirls, dots, or stripes, to name a few) they want to incorporate.
Plunkard says although the glassblowing process is often done solo, the studio regularly hosts corporate and nonprofit groups. “The process of taking a 2,000-degree molten glass ball on a metal pole, then using the same tools that have been used for thousands of years to make a work of art, makes for a very special experience,” Plunkard adds.
“THE PROCESS OF TAKING A 2,000-DEGREE MOLTEN GLASS BALL ON A METAL POLE, THEN USING THE SAME TOOLS THAT HAVE BEEN USED FOR THOUSANDS OF YEARS TO MAKE A WORK OF ART, MAKES FOR A VERY SPECIAL EXPERIENCE.”
—KATIE PLUNKARD, OWNER, GHOST PEPPER GLASS
Alternatively, planners might have attendees who prefer playing their favorite video games. For many, the 1970s and 1980s were the zenith of video gaming, when arcades became the “it” places to be. If you have eventgoers interested in reliving the heyday of video gaming, Arcade 92 in McKinney might fit the bill.
Designed to be a space where people connect through video games—whether they’re aficionados or new to the scene and wanting to give them a try—Arcade 92 (an homage to the release of the game Mortal Kombat in 1992), opened in McKinney in 2019. Its assortment of video games were originally part of owner Michael Lepsch’s personal collection, and he opened a second Arcade 92 location in Flower Mound in 2023. Both locations offer dining and have a full bar serving specialty cocktails with names like the Atari Old-Fashioned or X-Men Mutant Power. With its one-price general admission to the facility, Arcade 92 also is easy on the budget.
When asked about activities that encourage attendees to interact during an event, Lepsch points to games like Killer Queen, which accommodates up to 10 players divided into teams needing to work together to successfully compete against rivals. Referring to these classic video games as “adult therapy,” Lepsch believes his company lets grown-ups feel like kids again— whether they grew up gaming or not.
To appease the golfers in their group, planners often head to the epicenter of Texas’ golf scene in Frisco. “At the PGA of America Coaching Center at Omni PGA Frisco Resort & Spa, we’re all about making golf fun and inclusive,” says Tim Cusick, PGA master professional and head coach at the center, which opened in 2023. The 12,000-square-foot indoor facility is climate controlled, allowing for events every day of the year regardless of the weather.
Some additional games available beyond traditional golf are Tic-Tac-Toe, Putt Pong, and competitions based on participants’ longest drive and closest-to-the-pin shots. “Our cutting-edge
From above: Driving the long ball at PGA of America Coaching Center; Glassblowing at Austin’s Ghost Pepper Glass
technology allows different putting challenges for beginner, intermediate, and advanced players,” Cusick adds. “Plus, you have the option to work together as a team or compete head-to-head.”
He also points to the coach-to-student ratio and the professional level of instruction as draws for the center.
David Steele, director of sports technology at Plug and Play Tech Center—a venture capital company based in Sunnyvale, California—has booked many corporate events at Omni PGA Frisco Resort & Spa, including one for 150 people last November.
“In addition to the two PGA golf courses and coaching center, [the hotel also is near the] PGA district, which is a phenomenal location,” says Steele, referring to a community hub between the Omni PGA Frisco Resort & Spa and The PGA of America Headquarters that features shops and restaurants.
Steele points out that attendees can stay at the Omni PGA Frisco Resort & Spa with its 500 guest rooms and suites, or in one of the hotel’s exclusive ranch-style houses, each of which feature four bedrooms, floor-to-ceiling windows, and access to a 24/7 concierge team. “From social events like meet and greets to artificial-intelligence workshops, golf-swing analysis, and custom-fitted clubs attendees can take home, the facility does an amazing job at checking multiple boxes,” says Steele.
arcade92.com
austinsboattours.com
drpeppermuseum.com
fredoniabrewery.com
gatorrescue.com
ghostpepperglass.com
naturalbridgecaverns.com omnihotels.com
outbackteambuilding.com pga.com
pgafrisco.com rentautv.com
Clockwise from below: Stunning underground pool at Natural Bridge Caverns; Snake and alligator demonstrations at Beaumont’s Gator Country Adventure Park
The Next Generations
Millennial and Generation Z meeting industry professionals bring innovation, fresh perspectives, and tech-savviness
BY SHELBY DEERING
From left: Shameka Jennings of EventsNoire; Pedro Góes of InEvent; Cassie LaMere of Cassie LaMere Events
PHOTOS (CLOCKWISE FROM
Shameka Jennings, Pedro Góes,
Dagnushka, Wanderlynn Photography, Lillian Le Pham
None other than Bob Dylan famously sings, “For the times they are a-changin’,” and it’s a fact permeating most, if not all, of today’s professional fields. Under-44 planners in the workforce are shaking things up in the best ways possible. This dynamic permeates the meetings and events industry, from up-and-coming planners to those who have devised technological solutions to support and streamline events.
The under-44 generations have made their way into the labor force in greater numbers. For instance, the U.S. Bureau of Labor Statistics projects that by 2030, Generation Z, or those born between 1997 and 2012, will make up 30% of the working population. Additionally, last year, the U.S. Department of Labor reported that millennials, those born between 1981 and 1996, make up the largest share of the labor force at 36%.
Planners of these generations organize many of today’s corporate and nonprofit functions, and Texas Meetings + Events editors spoke with five millennial and Gen Z planners about how technology and social values impact their work, and what they would say to those who are starting out in the industry.
At age 23, Cameron Forbes, founder of New York City-based Forbes Functions, started her business—something she says certainly wasn’t easy. Now 26, she prides herself on the highfashion aesthetic and warm, personalized planning approach her company has become known for.
This individualized slant also is not lost on 29-year-old Quintin Jancola, founder and creative director of event planning and design company Q Jancola in Madison, Wisconsin. He says being a “zillennial,” a microgeneration of people born on the cusp of the millennial and Gen Z years, has given him the advantage of coming in with fresh eyes and, as he puts it, without “the weight of ‘this is how it has always been done.’”
Cassie LaMere, the 38-year-old founder and creative director of Cassie LaMere Events in Austin, Texas, says she learned “the only constant is change,” something undeniably true in the meetings and events field. This has inspired her to develop a growth mindset that adapts to the ever-changing landscape. “I’m constantly reimagining what’s possible for our events and my company,” she says. Thirty-five-year-old Shameka Jennings, chief events officer of EventsNoire in Washington, D.C., also embraces this open-mindedness. She says she enjoys being a millennial in event planning, and notes it has given her the freedom to challenge outdated norms and prioritize values like personalization, belonging, and joy in every event she designs.
Atlanta-based Pedro Góes, the 32-year-old co-founder and CEO of InEvent, an event-management software company for in-person and virtual events, also reflects on his position on the event-planner age spectrum, saying, “You know, it’s funny, when you’re young and starting out, you feel this incredible energy, this urgency to change everything, right now. I saw gaps and inefficiencies, and thought, ‘Why not build something entirely new?’ Now, looking at the industry today, that youthful perspective and hunger for innovation are more relevant than ever. We’re in a time of incredible change.”
Tech Connections
The internet and social media lend themselves well to creating dramatic innovation, and millennial and Gen Z professionals embrace technology and use it to thrive. However, they are still old enough to remember what times were like when technology wasn’t quite so ubiquitous.
Jancola says, “I remember early internet culture, but I also grew up as social media took off. I think that gives me a unique perspective. I can appreciate the old way of doing things, but I also know how important it is to keep up with what’s current.”
Quintin Jancola of Q Jancola working in Madison, Wisconsin
Cameron Forbes of New York City-based Forbes Functions
“Let’s be honest—in a competitive landscape, being visible and authentic on social media humanizes the brand. People want to connect with other people, not just a logo.”
Core Values
Millennials and Gen Zers increasingly have become values-focused generations, with social justice, the environment, and politics at the forefront of their minds. These values play an active role in the professional careers and jobs they pursue.
For instance, young women find new ways to establish themselves amid male-dominated spaces. Forbes says she has built an all-women, under30 team, and she is passionate about “creating spaces where women connect, uplift each other, and thrive.”
Jancola puts diversity, equity, and inclusion at the top of his priority list, and says he’s simply not interested in working with anyone who doesn’t
share these values. “As a gay man, it’s so important to me that I support and uplift people, companies, and causes that share these values and strive to build a world where everyone thrives and shows up as their authentic selves.”
Inclusivity is a shared principle among millennial and Gen Z professionals. Góes says he and others in his generational cohort often ask questions like, “Are our registration processes accessible to everyone who uses them? Are our virtual and hybrid solutions truly inclusive, offering features that cater to diverse needs and abilities? We’re constantly pushing for features that ensure meetings and events are truly for everyone, regardless of background, ability, or location.”
Perseverance & Creativity
Although being a millennial or part of Gen Z often brings fresh perspectives to planning, these events professionals encounter plenty of obstacles, especially when met with older colleagues or clients who might question their experience. Forbes says one of the biggest challenges she faced was being taken seriously early on, particularly in an industry that can be “quite hierarchical,” as she puts it. Jancola also says he has been doubted, secondguessed, and underestimated by others.
Pedro Góes presenting at June Rebel Fund event for limited partners in San Francisco
Cameron Forbes taking care of details at Magrino Public Relations Annual Summer Soiree in New York City in June
“I approach skepticism with confidence, not defensiveness because I know I can back it up. Experience is valuable, but so is perspective and I bring a fresh one that resonates.”
–SHAMEKA JENNINGS, CHIEF EVENTS OFFICER, EVENTSNOIRE
That’s why LaMere deeply values education—because when people underestimated her, they were always surprised to learn how much industry experience she had. Jancola relies upon a combination of showing up prepared, staying calm under pressure, and delivering consistently. “When faced with skepticism from more experienced professionals, I focus on building trust through my actions,” he explains.
And Jennings allows her work and reputation to speak for themselves. She says, “I approach skepticism with confidence, not defensiveness—because I know I can back it up. Experience is valuable, but so is perspective—and I bring a fresh one that resonates.”
With a new set of eyes and progressive mindsets, it should come as no surprise that many millennial and Gen Z event professionals value innovation and creativity, concepts they regularly inject into gatherings. LaMere—who has planned everything from a five-star luxury glamping (upscale camping) experience to a “secret garden” dinner in which attendees received clues that led them to a verdant garden space—prides herself on her keen ability to forecast and identify growing trends and monitor industries for ideas that will impact the zeitgeist, a talent she attributes to her backgrounds in fashion and marketing. She says,“I believe this cross-disciplinary approach is essential to the future of our industry. Planners cannot exist in an echo chamber—our work is influenced and impacted by what is happening around us.”
Forbes says she has pushed the boundaries of what a meeting can look like, blending hospitality, design, and immersive experiences to create meetings that are not only practical, but also unforgettable. She focuses on built-in functionality to capture moments—think ring-light stations and behind-the-scenes TikTok areas, features that encourage active participation. “Meetings and events are evolving. Attendees expect more than just an agenda and a PowerPoint,” Forbes notes. “We want to shape the future of meetings and events to be human-centered, experience-driven, and culturally relevant.”
Words of Advice
Millennials and Gen Zers have garnered plenty of experience to dole out words of wisdom to those just entering the industry. Góes can’t emphasize enough how important it is to embrace technology fully, saying, “The industry is moving incredibly fast, and if you’re not constantly learning and adapting to these tools, you will be left behind.”
Uniqueness and authenticity are often important values among these generations, which is why Forbes believes, no matter who you are, it’s key to know your point of view and lead with it, especially since, as she says, the events industry is saturated, but there’s always room for originality.
Millennials and Gen Zers typically also are careful not to compare themselves to other up-and-comers in the industry, and try their best to stay in their own lanes. LaMere touches on this concept, and says, “Get clear on what success looks like for you. Success looks different for everyone, and your definition also will evolve over time. Take the opportunity to reassess and check in with yourself, to make sure what you’re pursuing and prioritizing is in alignment with what’s meaningful for you.”
Jancola shares this reminder: Nothing is beneath you. “Whether that’s jumping in to set up a hundred chairs or staying late to clean up the mess no one else wanted to touch, how you show up matters,” he says. “The events industry runs on trust and follow-through.”
Lastly, Jennings believes you don’t have to wait until you are older to feel as if you have made it—your voice, ideas, and perspective all matter now. “This industry needs new energy, not just years of experience,” she concludes. “Be bold in your creativity, lead with your values, and find your people—the ones who will champion you, hold the door open, and help you build your own [events vision].”
cassielamereevents.com eventsnoire.com forbesfunctions.com
inevent.com qjancola.com
LA CANTERA COMPLETES MAJOR UPDATES
» AMID THE ROLLING HILLS of the Texas Hill Country, La Cantera Resort & Spa debuted in May its first significant renovations since 2017. Updates totaled some $40 million, put toward refreshing the resort’s 496 guest rooms and 34 standalone villas. Central to the updates was a design inspired by King Ranch, a landmark ranch operation and the largest in Texas that is located near Kingsville. The design focused on sustainable materials and a warm color palette reflecting the resort’s surrounding natural landscapes.
Renovated Courtyard Venue Opens
The Plano Event Center debuted a renovation to its outdoor courtyard last spring, with numerous updates including fresh landscaping, upgraded furniture and lighting, shade structures, hardscape paving, and audiovisual equipment, among other features. This transformation bolsters the center’s ability to host groups outside more comfortably, with attendees now able to keep cool under the shade canopies and move throughout the courtyard along the new paved pathways.
This function area is one of several available event venues at Plano Event Center, with other options including the 21,600-square-foot Collinwood Hall, the 2,780-square-foot Northbrook room, and the 3,556-square-foot Windhaven room. The center has a total of 86,000 square feet of rentable event space accommodating as many as 2,000 people.
planoeventcenter.org
For attendees staying and meeting at the property, the resort offers guest rooms bathed in earth tones of sage, ochre, and coppery reds, alongside bathrooms adorned with shower tiles inspired by hand-painted terra-cotta mosaics.
Beyond its refreshed guest rooms, La Cantera houses the 25,000-square-foot Loma de Vida Spa & Wellness, a championship golf course, five year-round heated pools, 12 on-site dining destinations, and more than 115,000 square feet of event space spanning 28 indoor and outdoor venues. lacanteraresort.com
People News
Ammar Alrudaini joined the Margaritaville Beach Resort South Padre Island in May as general manager. His most recent roles include director of food and beverage with Plano-based Aimbridge Hospitality, general manager at Omni Nashville Hotel in Tennessee, and assistant restaurant general manager at Canopy by Hilton San Antonio Riverwalk.
In June, Visit San Antonio named Mario J. Bass its new president and CEO, taking over after Marc Anderson departed at the end of April. Bass had initially stepped in as interim president and CEO while the organization carried out its search for a leader, after which his placement was made permanent.
The Statler Dallas, Curio Collection by Hilton, appointed Melissa Egan as director of sales and marketing in late May. She brings more than 20 years of industry experience to the role, most recently serving as director of sales and marketing with Sonesta International Hotels, based in Newton, Massachusetts.
Executive Chef Arnaud Masset at the Hilton Anatole in Dallas was named a Maître Cuisinier de France (Master Chef of France), one of the highest honors in French gastronomy, during the Maîtres Cuisiniers de France World Congress held in March in Deauville, France. The Paris native is now just one of six chefs in the state of Texas who carry the title.
MEOW WOLF LAUDED
» THE INTERNATIONAL ASSOCIATION of Amusement Parks and Attractions (IAAPA) held its IAAPA Honors 2025 awards program in April at EuropaPark in Rust, Germany, to recognize destinations, attractions, and venues globally. Among the winners was Meow Wolf Grapevine, which was named this year’s Top Location-Based Experience in the world, honoring the venue’s distinct immersive art exhibits. Meow Wolf Houston also was honored as Best Food & Beverage Building Renovation or New Build for its specialty dining experience, Cowboix Hevvven (an immersive, futuristic spin on a Texas honky-tonk dive bar). Meow Wolf was one of just a few U.S.-based companies recognized at the awards, and it also has locations in Denver; Las Vegas; and Santa Fe, New Mexico.
For planners in Texas looking for a truly whimsical venue, Meow Wolf Grapevine offers group-ticketing options for a minimum of 20 attendees, plus on-site event spaces including the Neon Kingdom for up to 350 people and the Matt King Mystery Center for up to 70. Full buyouts also are available for up to 600 attendees. In a similar vein, the Houston outlet also has group-ticketing options, as well as on-site event space and full buyout opportunities. iaapa.org | meowwolf.com
From above: Neon Kingdom room at Meow Wolf Grapevine; The Enchanted Forest space at Meow Wolf Grapevine
Pick Your Paddle
The pickleball scene is growing in the Lone Star State with two new destinations in Allen and Houston. Chicken N Pickle–Allen opened in mid-May and is the fifth outlet in Texas for the pickleball brand. The location features 12 pickleball courts alongside a restaurant, bar, and other games like Ping-Pong and cornhole. The venue hosts groups of 20 to 1,500 people, plus provides on-site catering and on-staff event planners.
Solarium opened in April in Houston’s Midtown neighborhood and houses a racket sports-inspired lounge with a restaurant, bar, and patio, in addition to four outdoor pickleball courts and two outdoor padel courts (a racquet sport similar to pickleball).
Solarium accommodates everything from small corporate meetings to larger dinners and other functions.
chickennpickle.com | solariumhouston.com
AUSTIN & DALLAS RECOGNIZED BY CVENT
» LAST SPRING, Cvent, an event tech company headquartered in Tysons Corner, Virginia, released its annual lists of the top meeting destinations, hotels, venues, and suppliers worldwide. The lists are decided based on analyses of the global sourcing and electronic request-for-proposal activity that came through Cvent’s platforms last year. Among the Top 10 meeting and event hotels in North America listed was the Fairmont Austin, which claimed the No. 5 spot. The 1,048-room, 37-story hotel features 140,000 square feet of function space. Specific venues to choose from include the Manchester Ballroom for up to 2,800 people, the Palm Court for a maximum of 500, and the Congressional Ballroom for up to 2,430, among several other executive meeting rooms.
Additionally, the city of Dallas was ranked No. 6 for the top meeting destinations in North America. Here, planners will find some 35,000 hotel rooms throughout the city, as well as two airports, hundreds of event venues, and, for the animal lovers in your group, the oldest zoo in Texas—the Dallas Zoo (see article on page 14).
cvent.com | fairmont.com
PHOTOS (FROM ABOVE)
Chad Casey, Becca Wright, Fairmont Austin
Fairmont Austin
Pickleball courts at Solarium in Houston; Above: Chicken N Pickle–Allen
Southern Hurrah
A mix of more than 200 event professionals, industry partners, and their guests convened at the Etter-Harbin Alumni Center on The University of Texas at Austin campus for the 2025 International Live Events Association (ILEA) Austin Special Events Gala in early June. The theme for this year’s event was “A Night at the Grand Ole Opry,” inspired by the glitz and glamour of country music shows held at the Nashville, Tennessee, venue of the same name, and brought to life with decor reminiscent of the Music City. The evening featured live music performances by Austin-based artists, various Southern- and Western-style activities including horseshoe engraving, and the Austin Special Event Awards honoring industry excellence across several categories. The night ended with a DJ set by Austin-based Premier Entertainment.
1. Vanessa Vass and Jessica Kirby
2. Stephanie Weil, Skeeter Miller, Tayler Herrington, Ada Gomez, and Kristina Roxas 3. Deseree Hierholzer
4. Menus designed by Rachel Wang of Moments in Ink 5. Maria Slaughter
6. Asher McPherson and Maya Turner
7. Jessica Kirby, Tacy Infante, Nicole Bane, and Nichole Stratton
8. Amy Kujawa-Hirsch and Travis Young 9. Ariel Gonzales, Ruth Bijami, and Kayli Head
To have your meeting or event photos featured, contact achristensen@greenspring.com
The Meetings Master
Dillon
Quinn plans gatherings in the South Texas region with ambition, enthusiasm, and tons of ingenuity
BY AMANDA CHRISTENSEN
Over the last three years, Dillon Quinn made a big splash in the world of event planning as a senior event producer with PRA Business Events. While the company is headquartered in Chicago, Quinn leads a team of meeting professionals at PRA’s South Texas office in Austin, organizing events in Austin, San Antonio, and Houston. Since he began his position in 2022, Quinn has gone from novice to leader, and he now oversees multiday functions and complex productions from start to finish—and he revels in every second of it.
“What I love most is getting to create unforgettable experiences for clients and their attendees,” says Quinn. “There’s something incredibly satisfying about taking a vision, sometimes just a rough idea, and bringing it to life with thoughtful design and seamless execution. I especially love watching spaces transform from a blank canvas into something completely new.”
His passion for the industry can be traced back to his university years attending Wagner College in New York City. During his freshman year, he joined the Wagner Campus Activities Board, arranging events at the college including comedy shows and festivals. And thus, a career was born. Following his graduation, he landed his first postcollege job at One Simple Plan, a now-closed public relations firm in Minneapolis, where he planned and oversaw brand-engagement events like beer festivals, product launches, store openings, and summer concert series, among others. This was followed by stints at other event-planning companies and digitalmarketing agencies around the country until he found his current home at PRA Business Events. “What makes South Texas especially appealing is its variety of unique venues, exciting activities, and standout hotels—all of which can be tailored to elevate both corporate and nonprofit experiences,” says Quinn. “Each city brings its own perspective and personality, which makes every event feel distinct. One of my favorite parts of working across these areas is being able to weave in regional flavor—whether it’s iconic food in San Antonio, the art [scene] of Austin, or the championshipwinning sports teams of Houston—to give attendees from all over the world an authentic experience in the city they’re visiting.”
PHOTO Cathlin McCullough
Meet at the Base of Pikes Peak
Welcome to Olympic City USA! Colorado Springs boasts over 500,000 square feet of flexible meeting space along with 300 days of sunshine per year and unbelievable mountain views. Tucked in the shadow of Pikes Peak, the city has the perfect blend of urban comforts, fascinating history, and natural splendor.
World-class venues like the U.S. Olympic & Paralympic Museum, Hotel Polaris, Weidner Field, and the Colorado Springs Convention Center at The Broadmoor will wow attendees. The new Hotel Polaris at the North Gate of the United States Air Force Academy contains over 40,000 square feet of meeting space and offers in-house flight simulators for a real-life pilot experience. Chamonix Casino Hotel is surrounded by scenery in historic Cripple Creek, with meeting space accommodating groups up to 500.
Colorado Springs also provides nearly limitless recreation options. Adventures Out West brings groups on Jeep tours, zip lines, hot-air balloon rides, and more, while Flying W Ranch offers gorgeous views, fun ranch activities, a chuckwagon supper, and musical performances. Immerse attendees in
the Olympic spirit by touring the U.S. Olympic & Paralympic Museum, or visit Cheyenne Mountain Zoo, one of the most acclaimed zoos in the country. Ride The Broadmoor Manitou and Pikes Peak Cog Railway to the summit of Pikes Peak, where you can enjoy a world-famous high-altitude doughnut. Not sure where to start? Contact the award-winning sales team at Visit Colorado Springs today.
Colorado Springs boasts more than 500k square feet of flexible meeting space along with 300 days of sunshine. It’s the perfect blend of big-city amenities with a small-town feel. Allow our awardwinning sales team to provide complimentary services that make planning your event a breeze.
Redefining the Event Experience
Welcome to the future of events in one of the U.S.’s most dynamic cities. The new Austin Convention Center, located between Lady Bird Lake and historic Sixth Street, offers unparalleled access to over 14,000 hotel rooms within a one-mile radius, making it the ideal destination for conferences, conventions, and special events.
Unmatched Event Space & Versatility
Reopening in 2028 in time for the 2029 Spring Festivals, the center boasts 620,000 square feet of rentable space, including 70,000 square feet of outdoor venues. Whether hosting intimate gatherings or large conventions, the center’s versatile exhibition halls, meeting rooms, ballroom, and pre-function lobbies with stunning mass timber ceilings inspire creativity and connection.
The World’s Most Sustainable Convention Center
As the world’s first ILFI Zero Carbon-certified convention center, the Austin Convention Center sets a new standard for eco-conscious design and aligns with the Austin Climate Equity Plan.
A Landmark for the Future
Spanning six city blocks and 14.1 acres, the center’s 1.4 million square feet include five stories, two below grade and three above.
By the Numbers
Total Rentable Space: 620,000 sq. ft
(550,000 indoor + 70,000 outdoor)
Previous Space: 365,000 sq. ft
Cost: $1 6 billion
Completion: Late 2028, reopening for Spring 2029 festivals
www austinconventioncenter com