Minnesota Meetings + Events Fall 2025 / Winter 2026 by Greenspring Media

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DISCOVER A NEW FRONTIER FOR YOUR NEXT EVENT IN GREATER ST. CLOUD. OUR VIBRANT AREA OFFERS A UNIQUE BLEND OF URBAN ENERGY AND NATURAL BEAUTY, MAKING IT THE PERFECT BACKDROP FOR A MEMORABLE EXPERIENCE!

• 1,500+ HOTEL ROOMS

• 2 CONVENTIONS CENTERS WITH 1 THAT HAS 150,000 SQ. FT OF MEETING SPACE

• FLEXIBLE AND UNIQUE MEETING SPACES

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Corporate Events

Weddings, Rehearsal Dinners & Receptions

Private Parties

Catering by

FIKA/Slate & Stone

Since 1929, the American Swedish Institute has been the backdrop for some of the region’s most romantic weddings and spectacular events. From exquisite dinners to lavish affairs, ASI can execute your event with panache. ASI is centrally located, accessible, with free on-site parking, built-in A/V, and more. Flexible spaces can be transformed to ﬁt any style and accommodate any size gathering.

From seated dinners to inventive theme parties, Slate & Stone Catering has the talent to create memorable menus for any occasion.

BY SHELBY DEERING

Millennial and Generation Z meeting planners hit their strides shaping the events industry

Meeting Notes

Take meetings from drab to fab with the help of these products, places, and inspiring ideas

22 Destination

Boost attendance by hosting in thriving, spectacular Duluth

30 Trend Report

Tips for navigating event contract negotiations, from avoiding surprises to knowing when to walk away

44 Industry Update

Discover the latest updates with our infographic and Minnesota news

54 Snapshots

TCWEP whoops it up at Leopold’s Mississippi Gardens

56 People Profile

Kalsey Beach of Do Good

Events runs the distance when it comes to the nitty-gritty of staging gatherings

Feature // Meet Where Minnesota Plays

BY JULIE KENDRICK

DULUTH Scenic

Grand Portage Lodge & Casino in Grand Portage

Minnesota’s casinos and racetracks harbor plentiful event space and brim with built-in amusements

Unforgettable, Baby

» FOR SEVEN YEARS , I served on the board of the Publishers Association of the West (PubWest)—today the Independent Book Publishers Association—and, during my tenure, man, we tried hard to get Barnes & Noble Inc. founder and former Executive Chairman Len Riggio to keynote our annual PubWest Conference. For independent book publishers like us, Riggio was both a fascinating figure and a bogeyman, as the person who created one of our biggest customers but also put many small booksellers and publishers out of operation with Barnes & Noble’s terms of doing business. In 2011, with me serving on the organization’s conference planning committee, Riggio agreed to speak at the event. We suspected a big attraction for him was that year’s venue—Green Valley Ranch Resort Spa & Casino in Henderson, Nevada, next to Las Vegas.

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Four-star Green Valley Ranch certainly had the meeting amenities the PubWest Conference needed, with its 69,000 square feet of meeting space, ballroom for Riggio’s keynote with seating for 700 at tabletops, multiple breakout rooms, and in-house catering and audiovisual. But it also featured a sprawling casino; luxury outdoor shopping area; multiple high-end restaurants and lounges; entertainment venues, including a movie theater multiplex; and pools galore—and its proximity to Las Vegas’ Harry Reid International Airport was the icing on the cake. Just as we hoped, Riggio’s speech about his 50 years in bookselling (he would retire five years later, passing away in 2024) captivated the audience, and with Green Valley Ranch serving as a fun-filled one-stop shop for our convention, the conference was a memorable, spectacular success.

Minnesota’s numerous casinos and racetracks offer a similar foundation for elevated gatherings. Close to the Twin Cities, Mystic Lake Casino Hotel in Prior Lake; Shakopee’s Canterbury Park; Treasure Island Resort & Casino in Welch; and Running Aces Casino, Hotel & Racetrack in Columbus all are attractive to planners. On Interstate 35, some 20 minutes southwest of Duluth, Black Bear Casino Resort in Carlton has meeting space, a hotel, and golf course, and networking receptions can be held at downtown Duluth’s Fond-du-Luth Casino for events with a home base at the Duluth Entertainment Convention Center or elsewhere in the city.

Who is the Len Riggio in your attendees’ minds? Book that person to speak at your conference and consider hosting at a Minnesota casino or racetrack. When you’re in the business of creating memorable experiences for speakers and attendees alike, you need a venue that adds cachet and excitement, making your event unforgettable.

TODD R. BERGER Editor-in-Chief tberger@greenspring.com

meetingsmags.com/minnesota

PRESIDENT TAMMY GALVIN

ASSOCIATE PUBLISHER – NATIONAL SALES JENNIFER MAX 952-200-4878 | JMAX@GREENSPRING.COM

GROUP EDITOR DANIELLE FIELDS

EDITOR-IN-CHIEF TODD R. BERGER

SENIOR EDITOR AMANDA CHRISTENSEN

MANAGING EDITOR LINDEN M. BAYLISS

CREATIVE DIRECTOR TED ROSSITER

ART DIRECTORS MICAH EDEL, JOHN JENSEN, TONY WAGNER

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ADVERTISING COORDINATORS

SYDNEY KELL, ELLIANNA RADOVICH

JUNIOR GRAPHIC DESIGNER BRYCE ECKMAN

SALES + MARKETING SPECIALIST TAUSHA MARTINSON-BRIGHT

EVENT MANAGER RICK KRUEGER

SPONSORSHIP, PARTNERSHIPS + PR MANAGER ELISABETH WULF

MARKETING + COMMUNICATIONS SPECIALIST LUCY MULLEN

DIRECTOR OF BUSINESS OPERATIONS KATHIE GORECKI

ACCOUNTING ASSOCIATE AUSTIN SCHMELZLE

AUDIENCE DEVELOPMENT DIRECTOR GERI WILSON

AUDIENCE DEVELOPMENT MANAGER CINDY FISH

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Whether you’re hosting a high-level executive dinner, celebrating a team milestone, or planning a client event with impact, our private dining spaces offer the perfect balance of professionalism & style. With elegant interiors, exceptional service, and a menu crafted to impress, every detail is designed to elevate your gathering — so you can focus on what matters most: your guests.

GREATER ST. CLOUD

Where Minnesota’s Heart Meets Your Event’s Vision

IF YOU’RE SEARCHING for the perfect place to host your next event—somewhere that checks all the boxes without blowing the budget—allow us to introduce you to a not-so-hidden gem: Greater St. Cloud. Nestled in the heart of Minnesota, this destination strikes the perfect balance between small-town warmth and big-city capability, turning your event from “pretty good” into, “Wow, we should do this here every year!”

The Greater St. Cloud region is one of those rare places that manages to be both impressive and approachable. It’s large enough to offer a wide range of venues, hotels, dining establishments, and afterhours fun, but small enough to make everything feel personal. Here, you will find attentive service, easy logistics, and fewer headaches. Plus, the region is refreshingly affordable. Stretching your budget further means you can create memorable touches for attendees without worrying about sticker shock.

Convenience is key for a successful event, and the Greater St. Cloud region delivers. Located just over an hour northwest of Minneapolis-St. Paul International Airport (MSP), it’s within easy driving distance of major Minnesota cities. For those flying into the Twin Cities, Groom Transportation offers shuttle service from MSP to St. Cloud with up to 18 trips per day—so getting attendees here is seamless. Once attendees arrive, they quickly discover why many find it hard to leave: Less travel stress translates into more energy for connecting, networking, and enjoying the experience.

Spaces That Inspire

The city boasts an impressive mix of venues to fit every type of event. Planners love River’s Edge Convention Center, situated along the Mississippi River in downtown St. Cloud. With more than 150,000 square feet of flexible meeting space, including 60,000 square feet of continuous exhibit space, it accommodates groups of up to 10,000. Its location—within walking distance of hotels, bars, and restaurants—makes it a hub of activity before and after the day’s agenda.

For a modern, stylish option, The Park Event Center in Waite Park shines with more than 15,000 square feet of space, seating for up to 800 attendees, and seamless connections to two hotels and an on-site restaurant. Looking for something unforgettable? The Ledge Amphitheatre is a granite-carved open-air venue that takes “memorable” to a whole new level. Add in distinctive spots like Harvester Square, charming historic venues, and university facilities, plus trusted accommodations at Best Western Plus Kelly Inn, Courtyard St. Cloud, and Holiday Inn & Suites St. Cloud, and you will see why Greater St. Cloud is a favorite choice for planners.

Here is where the magic really happens. When you plan your event in the Greater St. Cloud region, you gain more than just a venue—you gain a partner. The team at Visit Greater St. Cloud is your behind-the-scenes powerhouse: part event strategist, part local insider. The team will help source venues, coordinate site visits, and design custom welcome bags brimming with St. Cloud flavor. Need to build event buzz? Visit Greater St. Cloud will provide marketing tool kits and social media content. Want to wow attendees with tours, brewery visits, or dine-around experiences at area restaurants? Done. And if you need on-site support like registration staffing, badge printing, or even a mayoral welcome complete with a color guard and national anthem singer, they will handle it—all at no additional cost.

From signage and lanyards to coordinating shuttles, Visit Greater St. Cloud’s award-winning staff goes above and beyond to make sure everything runs smoothly. Think of the team as your meeting or event’s personal hype squad—only better, because they know Greater St. Cloud inside and out.

A City That Wows

Of course, no event is complete without a little fun outside the meeting room. Greater St. Cloud’s scenic setting on the Mississippi River provides plenty of natural beauty, from the lush Munsinger Gardens and Clemens Gardens to the rugged trails and swimming quarries at Quarry Park and Nature Preserve. The Beaver Island Trail is a picturesque route for walking, running, or biking. For culture lovers, the Paramount Center for the Arts hosts everything from Broadway shows to regional performances, while live music fills establishments across town. St. Cloud’s downtown buzzes with shopping, dining, and nightlife, making it easy for attendees to unwind and explore. This mix of urban energy and natural beauty is exactly what sets St. Cloud apart. It’s a destination that feels refreshingly balanced: professional, yet relaxed; exciting, yet easygoing; and always welcoming.

Greater St. Cloud isn’t just a dot on the map—it is the place where your meeting vision comes to life. With affordable venues, unbeatable support, and a community that knows how to roll out the red carpet, Greater St. Cloud ensures your gathering will not only meet expectations but exceed them. So, if you are ready for a destination that delivers heart, hospitality, and a whole lot of personality, it’s time to meet in Greater St. Cloud.

TRIUMPHANT TECH

Simplify the event-planning process with savvy mobile apps and online platforms BY AMANDA CHRISTENSEN

» EVENT PLANNING IS A TAD COMPLICATED SOMETIMES. Managing every step of the process— from scheduling and registration to event promotion and postevent surveying—can give even the most seasoned planning pros occasional headaches. While assembling a successful team of venue partners, suppliers, and vendors is key to managing a complex operation like event planning, tailored mobile apps and web-based platforms can be quite handy. And the options available are nearly endless in today’s digital age. Read on and learn about three standout apps and platforms to help you keep the headaches at bay and succeed with ease, precision, and versatility.

A2Z Events by Personify provides a slew of registration solutions to track and manage attendee data, obtain event insights during a gathering, and streamline promotion efforts. The platform also features a registration-form builder, tools to craft postevent surveys, and an attendee administration panel. The latter is a space where planners can monitor registration-form submissions, total sales, individual transactions, and more. mya2zevents.com

Eventbrite, available as a mobile app and web-based platform, features innovative event-ticketing and -marketing tools. It gives planners customizable event pages, real-time sales analytics, and the capability to check in attendees and sell registrations at the door—all in one place. Additionally, Eventbrite features a suite of marketing implements, such as the ability to send out targeted event promotions, create in-app event advertisements to boost visibility, and generate automated emails and social media marketing posts. eventbrite.com

OnceHub is about all things scheduling. The online program integrates with Google Calendar, Microsoft Exchange, and iCloud Calendar to arrange meetings and avoid double-booking or other mishaps. It also connects with virtual meeting programs like Zoom and Microsoft Teams to automate conference links within calendar events and notifications. Additional services include tracking booking activity, rescheduling, and managing conversation history and contact details. oncehub.com

COMPILED

TODD R. BERGER

Team Up With Visit Saint Paul

St. Paul’s convention and visitors bureau partners with planners to make meetings and events sparkle along the riverfront

BY TODD R. BERGER

Minnesota’s capital city of St. Paul hugs the Mississippi River and boasts some 2,200 hotel rooms within walking distance of the Saint Paul RiverCentre—the city’s convention center—which is connected to Grand Casino Arena, Roy Wilkins Auditorium, and the city’s 5-mile enclosed skyway system. This winter, St. Paul will host the International Ice Hockey Federation World Junior Championship, an 11-day showdown of the top under-20 ice hockey teams from nine visiting nations and across the U.S., with an anticipated 200,000 fans in attendance. That noted, the city is more than a home base for mega events. Minnesota Meetings + Events sat down with Jaimee Lucke Hendrikson, president and CEO of Visit Saint Paul, to discuss how her organization works with planners and why the Saintly City on the banks of one of the great rivers of the world is so attractive to meeting and event planners.

M+E: How does Visit Saint Paul work with meeting planners considering bringing their gatherings to the city?

JLH: We help facilitate the event, make sure it is a success, and get attendees out and experiencing St. Paul. Our team is super well connected and knowledgeable about the amenities in the city. They will set up a site visit, take that meeting planner around, and say, “Here are some event venues to look at that would fit your event. Let’s tour some hotels, get hotel rates, and figure out which hotels are going to be the best for you.” Our mission is to get people to St. Paul, because once they’re here, we know they’re going to love it.

M+E: What do you consider the vibe of St. Paul?

JLH: I think it is welcoming and hospitable. At Saint Paul RiverCentre, the professionalism—plus the high level of customer service and food service—shines through in the team of people dedicated to making your event a success. Our Visit Saint Paul team also connects with city businesses attractive to planners. I think groups really come here and feel welcomed, connected, and at home.

M+E: Why should planners choose St. Paul?

JLH: One thing we hear from meeting planners as they choose a host city is they really like that you can come into Saint Paul RiverCentre, be right in the center of downtown, and kind of take over the city—be the big fish here. St. Paul also has a walkable downtown with great hotels and restaurants nearby.

visitsaintpaul.com

Downtown St. Paul in autumn

Minnesota Dental Association 2025 Star of the North conference and trade show at Saint Paul RiverCentre

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Michele Fox is a New York City-based event professional and sustainability practitioner, the founder of Members United for Sustainable Events, and a consultant who helps planners integrate ecofriendly practices into gatherings.

GREENING EVENTS, ONE STEP AT A TIME

Sustainability pro Michele Fox posits practical tips for planners BY LINDEN

M. BAYLISS

Keeping sustainability top of mind might feel overwhelming amid tightening event budgets and high workloads. But as it turns out, you don’t need a degree in environmental science or a huge bankroll to produce Earth-conscious events—even the tiniest of shifts can make a meaningful impact. To help, Minnesota Meetings + Events asked New York Citybased planner and sustainability pro Michele Fox, founder of Members United for Sustainable Events (MUSE), for her tips on hosting events with a lighter carbon footprint and greater social impact.

M+E: HOW DO YOU SEE THE CURRENT STATE OF SUSTAINABILITY IN EVENTS?

MF: Everyone wants more sustainable events, but most don’t know where to start. Changing habits can be challenging—but with the right tools, we can create a new standard. I founded MUSE in 2021 to lead this shift by providing education, inspiration, and a supportive community for meeting and event professionals. There’s plenty of information available— it’s just about taking the first step.

M+E: WHERE DO SOCIAL AND ECONOMIC ASPECTS COME INTO PLAY?

MF: Sustainability isn’t just about the environment— it’s also about people and regional economies. Hiring area vendors; paying fair wages; and ensuring diverse, gender-balanced speaker panels contribute to social and economic well-being. Supporting locally owned businesses reduces transportation emissions, benefiting the environment. When events prioritize communities, everyone wins—attendees experience a more authentic event, the economy thrives, and sustainability goals are naturally met.

M+E: HOW CAN PLANNERS BALANCE SUSTAINABILITY AND BUDGET?

MF: Sustainability doesn’t have to be expensive— many initiatives are cost-neutral, such as hiring eco-conscious vendors, serving plant-based food, and using projected signage. Regional sourcing of supplies, such as seasonal flowers, also is budgetfriendly. And sponsors can help fund these initiatives.

M+E: WHICH EVENT SHIFTS HAVE THE BIGGEST IMPACT?

MF: Food accounts for 25-30% of global carbon emissions, yet it’s often overlooked. Switching to plant-based options can cut a menu’s carbon footprint in half while still delivering a great dining experience. Just as important is composting food waste—when food decomposes in landfills, it creates methane, a potent greenhouse gas. Making these two simple shifts can have a huge environmental impact. Also, we need to publicize our initiatives at the events, on websites, and in our postevent messaging.

M+E: HOW CAN PLANNERS GET CLIENTS ON BOARD?

MF: Align sustainability with the client’s mission and values. Most organizations have corporate social responsibility goals, and events should reflect them. If education is a priority, donating excess materials to schools adds value. If a company supports community well-being, sourcing from local businesses makes a strong impact. The key is planning sustainability from the start and communicating it clearly, so it’s not just an initiative but an event highlight.

museusa.org

Event cleanup during Ultra Music Festival in Miami

RED WING ELEGANCE

When Angela Swanson, CEO and owner of The Signature Suite in Red Wing, opened her venue last November, her vision was for a boutique, luxury event space for small gatherings of up to 50 that was much more than a basic party room. Swanson notes, “It’s a newly designed, modern-touch venue.”

Elegant chandeliers and large windows lighten up the space, which includes a buffet bar with an ivory quartz countertop, lovely stone touches of white backsplash, gold-toned hardware finishes, and light wood floors. Planners can supply their own food and beverages or ask Swanson for a list of preferred caterers. Swanson notes she often works with Red Wing establishments The Smokin’ Oak Rotisserie & Grill and Liberty’s Restaurant & Lounge, as well as The Bleu Dog Cafe in nearby Welch. Planners can use the prep kitchen, and if they wish to charge attendees for drinks, a bartender is required. Swanson also owns an event rental business next door to The Signature Suite, with decor, lounge furniture, serving pieces, electronics, and fine china, among other items. She notes, “It’s a boutique venue you can make uniquely yours.” signaturesuitemn.com –Todd R. Berger

Let Them Eat Lingonberries

Ingebretsen’s Nordic Marketplace spans four storefronts at its flagship location in South Minneapolis, selling Scandinavian and Minnesotan gifts, beverages, and foods. Karl Ingebretsen opened the store as the Model Meat Market in 1921, catering to the Scandinavian American community thriving in the city. It stands today as one of the few Scandinavian stores remaining in the country. At Ingebretsen’s, planners might find attendee-pleasing foods and gifts, including Koselig Candle Co. birch-and black pepperscented candles; Minneapolis-made “Uff Da” T-shirts; Hafi lingonberry preserve; and, for the adventurous, Skansen gin juniper berry-infused herring filets. Call well in advance for bulk orders. ingebretsens.com –Todd R. Berger

Looking for the perfect destination to host your meeting or event? Just minutes from Minneapolis-St. Paul International Airport and Mall of America, Eagan offers accessibility and ease for attendees. Its welcoming hotels provide flexible meeting spaces, while nearby attractions—from shopping at Twin Cities Premium Outlets to outdoor adventures at Lebanon Hills Regional Park—offer plenty of ways to unwind after a productive day. Plus, as the home of the NFL’s Minnesota Vikings and the Viking Lakes development, Eagan provides groups with memorable venues and experiences. With free parking, tax-free shopping, and endless dining options, Eagan makes it easy to plan a meeting that’s both seamless and successful.

AMPHITHEATER

TAKES SHAPE

and

» THE 19,000-CAPACITY Mystic Lake Amphitheater is well underway next to Shakopee’s Canterbury Park, with planned completion by next summer. The venue, operated by Live Nation Entertainment, will host a slate of live regional, national, and international musicians during the warmer months, supplying fans with top-notch acoustics and clear sightlines. Additionally, the amphitheater will host private events in its covered lower bowl and large outdoor plaza, the latter providing room to gather with 360-degree views of the Minnesota River Valley. Luxury suites and VIP boxes also are available during performances.

“Minnesota has long been a powerhouse music market, and Mystic Lake Amphitheater will bring even more world-class performances to music fans across the region,” says Josh Lacey, Minnesota market president at Live Nation Entertainment, in a prepared statement.

“This one-of-a-kind venue blends the energy of live performance with the natural beauty of Minnesota, creating a new summer tradition for fans and artists.”

The venue will deliver an estimated $138 million in annual economic impact to the regional economy and create more than 700 jobs. –Todd R. Berger

livenationentertainment.com mysticlakeamp.com

Rendering of the Mystic Lake Amphitheater at Canterbury Park

VR FOR PLANNERS

EideCom, an event-production company based in Minneapolis, has rolled out EideVision, a new virtual reality (VR) technology that uses VR headsets and software to allow planners to virtually “walk through” events during early planning stages. CEO and founder Charles Eide says the technology arose from a mission to eliminate surprises related to event setup and design, giving clients the chance to see stage design, lighting, content, and branding elements in real time during the organizing process. eidecom.com –Kathy Gibbons

Hassle-Free Meeting Spaces When It Matters Most

Virtual reality event seen through EideVision headset

Bismarck-Mandan

IN THE HEART OF NORTH DAKOTA,

where the Missouri River winds its way through rolling prairies, the Bismarck-Mandan area offers something increasingly rare in today’s meeting landscape: a destination combining exceptional business facilities with authentic experiences that attendees will remember long after the PowerPoints end.

The Bismarck Event Center in Bismarck provides 100,000 square feet of exhibit space, an arena seating up to 10,000, and 16 breakout rooms, all nestled in the center of the community. And when your attendees step outside the area’s state-of-the-art facilities, they will step into experiences they can’t find in typical convention cities.

Picture your team unwinding with a sunset cruise aboard the Lewis and Clark Riverboat or networking over craft cocktails in downtown Bismarck. Or, attendees might build relationships during a round of golf at one of seven golf courses in the area, all in the state that boasts more golf courses per capita than any other.

With 3,500 acres of parks and over 100 miles of recreational trails, the end of the business day becomes the beginning of discovery in Bismarck-Mandan. History buffs might explore intriguing cultural sites, outdoor enthusiasts may opt to paddle the Missouri River, and culinary adventurers will savor distinctive regional flavors.

The practicalities make sense, too. All 3,500 guest rooms in the area are within 15 minutes of both Bismarck Airport and Bismarck Event Center, with 800 of those rooms within walking distance of the latter. Many hotels offer complimentary airport transportation, and the Bismarck Airport provides all-jet service, ensuring smooth arrivals and departures.

Meeting planners particularly appreciate what many call the “Bismarck bonus”—the shorter lines, lower costs, cleaner surroundings, exceptional safety, and genuine hospitality that come naturally in this welcoming community. National groups consistently say they have found something special here, coming for the facilities but returning for the overall experience. With venues like the North Dakota Heritage Center & State Museum and the Bismarck Event Center, Bismarck-Mandan provides the perfect backdrop for productive gatherings followed by meaningful experiences.

Ready to plan your next meeting? Contact the specialized sales team at the BismarckMandan Convention & Visitors Bureau and discover why this destination truly offers more than just meetings.

More than j st m ti

Bismarck-Mandan offers more than just top-tier meeting spaces—the end of the workday is just the beginning! Unwind with scenic trails, a Missouri River cruise, or local flavors that satisfy every taste. From historic sites to vibrant nightlife, there’s always more to explore. Plan your next event here and discover why Bismarck-Mandan is more than just meetings!

The Dimensions of Duluth

Minnesota’s scenic coastal city is a one-of-a-kind, thrilling destination for meetings and events

» SO MANY OF Minnesota’s distinctive host cities deserve planners’ attention, and the hilly Lake Superior shoreline city of Duluth puts on a scenic show for attendees who gather there. With gorgeous vistas of the lake and the Duluth Aerial Lift Bridge, the city is full of historic buildings that have turned into beloved locally owned businesses worth visiting time and time again. The sound of the waves along the lakeshore often makes attendees feel grounded and at peace.

Duluth is certainly an advantageous spot for corporate and association meetings and events. It offers many choices when it comes to lodging, and because the city has numerous recreation options in town and nearby, it’s also a natural fit for corporate outings and happy hours. Beyond these built-in benefits, Duluth also provides several historically significant venues for meetings and events,

BY LAUREN PAHMEIER

in addition to newer venues that capture the culture and spectacular scenery of Minnesota’s North Shore, a region that stretches 150 miles northeast from the city to the Canadian border.

The draw of Duluth for meetings and events is backed up with numbers. Lucie Amundsen, communications manager at the Duluth Entertainment Convention Center (DECC), says when annual conventions use fluctuating host cities around the state, it’s common for attendance to jump about 20% when they’re hosted in Duluth. “That’s because we’re a city you want to be in anyway,” says Amundsen. Whether you’re a resident planner or looking to book from afar, consider experiencing the Minnesotan magic found in Duluth—from meetings to leaf peeping in autumn, from brainstorming sessions to skiing in winter, and from networking to freighter watching in spring.

SCENERY SCOUTING

Because the terrain slopes so sharply upward from the shores of Lake Superior, the sweeping colors of the changing autumn leaves can be appreciated from many vantage points in the city—even from inside some venues. One of these is the DECC, which is near Canal Park. The building has two convention centers, the Harbor Side Convention Center and the City Side Convention Center, with the former having floor-to-ceiling windows in its Harbor Side Ballroom, which overlooks the harbor and the lift bridge. Between the two convention centers, a total of 70,000 square feet of meeting space makes it possible for planners to hold large-scale conventions and conferences.

Regardless which side planners choose for their events, Amundsen says after meetings wrap up, groups will sometimes book boat tours and harbor cruises

North Shore Scenic Railroad train heads northeast with the Duluth Aerial Lift Bridge on the horizon.

Why settle for ordinary? Elevate your next event at Duluth’s premier destination with on-site lodging and dining, spacious meeting rooms, modern breakout spaces, and a breathtaking lakeside setting with plenty to do on site. The perfect blend of business and leisure, all in one place.

pierbresort.com

with Vista Fleet, based near the convention center. Groups of 20 or more can get discounted tickets for its public tours or book private charters for meetings on the water. Private groups of up to 42 attendees can charter the Vista Queen, and large groups of up to 220 can board the Vista Star. Keep in mind Vista Fleet vessels set sail through the end of October—the cruise season concludes just before chillier weather sets in.

When meetings and boat tours are over, convention-goers can stay at the Radisson Hotel Duluth–Harborview or Pier B Resort Hotel, which are both five-minute drives from the DECC. Both hotels have additional space for team breakouts, as well as larger meetings. The Radisson hosts groups of up to 250, while Pier B holds 300.

Another way to garner a beautiful vantage point of Duluth is from the Skyline Chalet at Spirit Mountain sky area, where the rentable Moosehead Saloon boasts views of the St. Louis River Estuary, the harbor, and the twinkling lights of Canal Park. The saloon is available to rent on Tuesdays and Wednesdays during ski season, since skiers take over the entire chalet the rest of the week. Before ski

season starts around November, planners can rent the Bear Paw Room in the chalet for groups of up to 300 for receptions and happy hours. Active groups can visit its Adventure Park in the fall and experience thrills on the seated zip line, scenic chairlift rides, and an alpine roller coaster. In the winter, planners can book group ski lessons and tubing outings, or opt for bundled lift tickets.

The North Shore Scenic Railroad, which departs from the St. Louis County Depot

on West Michigan Street downtown, clatters along the shoreline of Lake Superior and goes over bridges through the woods of the North Shore. First-class seats on certain excursions even have domed windows for prime views. Planners can secure group rates on public tours or book charters on a private train car.

Outings on the North Shore Scenic Railroad couple flawlessly with same-day meetings and events at the Lake Superior Railroad Museum inside the depot, says Ken Buehler, executive director of the museum and general manager of the railroad. Planners can inquire about museum buyouts or book its Great Hall for groups up to 175. “The Great Hall is a magnificent space, whether you like trains or not,” says Buehler. “It has high ceilings, big windows, and solid wooden beams. It’s just incredible.” Planners can request stationed docents throughout the museum to provide details about artifacts and dispalys to attendees during events or tour guides to lead small groups throughout the exhibits. For the most memorable experience, planners of small gatherings might opt to meet within a historic Iron Range train car.

The Duluth Entertainment Convention Center anchors the city’s skyline; Below: Spirit Mountain’s Adventure Park features the Timber Twister Alpine Coaster.

Continued from page 24

HISTORIC PLACES

While Duluth provides plenty of natural vistas, it also contains buildings with intriguing histories that have been repurposed into venues and meeting space—and several of them are operated by the Brewhouse Family group, the owners of Fitger’s Brewhouse Brewery & Grille. The Barrel Room is a private event space located within Fitger’s Brewhouse that can hold 45 in the back room and 75 with full buyouts, perfect for corporate dinners and presentations. An old holding cell where inmates waited before they went to court is now The Rathskeller, a dimly lit speakeasy in downtown popular for holiday parties of up to 60. In the same building is newly opened

Snively’s Lounge, which, in contrast, has a space that’s light and bright for 30 people.

Clyde Iron Works used to be a steel fabrication plant in Duluth, but now it’s an industrial, yet elegant restaurant and event space. The 12,500-square-foot event space is split between the main floor and two balconies in a room with 40-foot ceilings. The space holds up to 600 attendees seated and up to 1,200 reception-style. If that’s still not enough space, full buyouts allow groups to occupy the entire 36,000-square-foot building.

The historic Hotel Duluth also has been transformed into a venue, now called Greysolon Ballroom by Black Woods. Duluth-based Black Woods

Group preserved as many of the original design elements as possible, including the mahogany bar, hand-painted murals, mosaic tile flooring, and chandeliers. Now, the space hosts fundraising galas, corporate dinners, and holiday parties for up to 330. Even though Greysolon Ballroom is a popular wedding and gala venue, event planners can get creative and use the space for conferences, too—which is what the Minnesota Public Health Association (MPHA) of Minneapolis chose to do for its annual conference of 160 attendees. The group used the ballroom as the main session space, and the Moorish Room and West Wing Lounge for breakout rooms. While planners of the nonprofit’s annual

PHOTOS (CLOCKWISE FROM ABOVE LEFT)

Clyde Iron Works, Fitger’s

Brewhouse Brewery & Grille

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Clockwise from above left: Clyde Iron Works; The Rathskeller; Cocktails at Snively’s Lounge

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conference have hosted at several types of venues over the years, including college campuses and community spaces, they were swayed by Greysolon Ballroom’s focus on giving back to the community, including offering discounted rates on weekdays for nonprofits. “We run our organization on a very, very minimal budget, and being able to find a partner who is willing to work within our budget—and even one that was so complementary to our mission—was really cool,” says Merry Grande, executive director of MPHA.

Out-of-towners attending events at Greysolon Ballroom often are referred to the Sheraton Duluth Hotel, which is adjacent to the venue. The Sheraton also has three meeting rooms, complete with audiovisual equipment, making it easy for meeting and event planners to get down to business from the get-go.

TEAM BONDING

After deals are sealed, trainings are over, and strategy sessions conclude, it’s nice to have time to unwind in a social setting—and any of Duluth’s many breweries might be a popular happy-hour choice among attendees. Groups of 10 to 75 might find a chance to mingle at Ursa Minor Brewing, which offers a private bar in a semiprivate space, providing some seclusion without being sequestered from the energy of the bustling brewery. “Giving people a casual place to kick back, relax, unwind, and reconnect is what we’re all

about,” says Benjamin Hugus, CEO of Ursa Minor Brewing. The brewery releases one to two new beers a week, so even locals who frequent the brewery scene will have something new to try.

For attendees wanting a happy medium between relaxation and physical activity, exploring the Lakewalk leads to up-close views of the Duluth Aerial Lift Bridge and provides access to locally owned boutiques and restaurants within sight of the Lake Superior shoreline.

visitduluth.com

Ph.D.; Sheraton Duluth Hotel; Ursa Minor Brewing

Clockwise from left: Greysolon Ballroom by Black Woods; Northshore Meeting Room at the Sheraton Duluth Hotel; Patio at Ursa Minor Brewing

IN DULUTH, MINNESOTA , meetings go beyond four walls. They come with fresh air, Lake Superior views, and historic charm. Choosing Duluth gives attendees more than a meeting—it gives them a memory.

At the center is the Duluth Entertainment Convention Center (DECC), steps from the Canal Park area and downtown. With over 275,000 square feet of event space and sweeping waterfront views, the DECC is a place where attendees can slip outside to watch freighters glide in or snap an Aerial Lift Bridge selfie. And with 11 nearby hotels, attendee shuttles are not required.

Beyond the DECC, Duluth offers inspired venues for breakout sessions or memorable networking events. Enger Tower is the perfect place for brainstorming with a view, the Lakewalk is ideal for “walkand-talks,” Glensheen Mansion adds a touch of history and elegance, Clyde Iron Works offers industrial flair, and a kayak meeting on the lake sparks imaginations. When the work wraps, Duluth turns on the charm. Enjoy cocktails at Zeitgeist, lakefront brews at Canal Park Brewing Co., rooftop views at Grandma’s Saloon & Grill, or craft pours at Bent Paddle Brewing Co. and Vikre Distillery.

Reassuringly professional yet refreshingly loose, spectacular Duluth is ready to host your most memorable meeting yet.

Master the Fine Print

Minimize event-planning hiccups through effective and successful contract negotiations

BY KATHY GIBBONS

» WHEN IT COMES to negotiating successful contracts for meetings and events, Therese Jardine, CEO of Strategic Event Procurement in Seattle, has an analogy: “Sending someone who does not have industry experience to negotiate a hotel contract is like sending a 16-year-old who just got their driver’s license to the car lot to buy their first car themselves. What you don’t know, you don’t know.”

And there is oh-so-much to know. Sure, dates, rates, and space are obvious. But details such as the wording of attrition policies for unfilled rooms also can make a huge difference. Which concessions are

the property willing to make? What happens if the client ends up needing to cancel or if the property opts to back out in favor of a more lucrative booking? What if an unexpected disruptive event makes it impossible to meet? What if the property does not keep up with maintenance or is unexpectedly under construction? Or, if it is new, what if the property is not ready to go when your dates roll around?

And those just scratch the surface of the multiple issues that can arise long after the ink is dry. While a contract might not address every possibility, it helps avoid surprises—for all involved.

Nicole Gore, global director of the Americas for Hyatt Hotels Corp. and based in Dallas, works with third parties to book events at Hyatt properties around the world. “For me, a successful contract is really about communication and transparency,” she says. That means working from a request for proposal with accurate and detailed information, including client needs, expectations, and budget.

Michael Ferreira, owner and founder of Detroit’s Meetings Made Easy, specializes in hotel sourcing and contract negotiation, among other services. He says the request for proposal sets the tone. “My goal is to make sure a request for proposal looks as detailed as possible, so a salesperson can quickly determine whether they are able to bid on it or not,” he says.

In her leadership role, Jardine works with corporate and other meeting and event organizers to develop strategies for successful gatherings. She provides guidance on contracts as well. Additionally, she teaches a contract-negotiation course for Meeting Planners International and offers a catalog of key clauses for clients. For example, when it comes to calculating attrition, Jardine says using cumulative room nights is the gold standard as opposed to nightly room counts. “It protects against unexpected stay patterns while still recognizing overall revenue for the hotel,” she says. She also notes planners need to pick their battles. “If your meeting is not at risk for attrition, put your energy in another clause or concession that you do want,” she advises.

Most event contracts favor the party that created them and tend to originate with the property, says Joshua Grimes, a Philadelphia-based attorney who specializes in meetings and events. “It’s the responsibility of the planner to recognize clauses that cause issues and propose alternatives or revisions that are more favorable to the planner if not more equitable to both sides,” Grimes says. Besides attrition, those might include clauses relating to cost increases, room

“It’s the responsibility of the planner to recognize clauses that cause issues and propose alternatives or revisions that are more favorable to the planner if not more equitable to both sides.”

—JOSHUA GRIMES, PHILADELPHIA-BASED MEETINGS CONTRACT ATTORNEY

rates, and service charges. Staffing and service expectations should be addressed from the get-go. So should security and who is responsible for it, Grimes notes, citing the example of keynote speakers who could be targets of protests.

He also advises examining the wording of force majeure provisions. “Traditionally, force majeure allowed cancelation by either party if it became ‘impossible, illegal, or commercially impracticable’ to have a meeting,” Grimes says. “Since [the start of] the COVID-19 pandemic, the words ‘commercially impracticable’ have been eliminated by venues, which means the meeting would have to go forward unless it’s illegal or impossible.” But those words should be included, he says— without them, planners risk being unable to cancel due to uncontrollable events such as natural disasters, government restrictions, or supply chain disruptions.

The way in which a property’s policies are spelled out is a detail that should not be overlooked. Jardine strongly suggests when contracts include hyperlinks to online policies, those sections should be printed out and attached as part of the signed contract, because electronic language can be changed after the fact. In addition, Gore notes planners can save money with multiyear commitments.

Besides hotel contracts, others might be negotiated for convention centers, catering, transportation, production/ creative, entertainment, event management, destination management, and offsite venues. John Paladino of Milestone Meetings in Scottsdale, Arizona, says

Cvent’s event platform is a fantastic tool. It streamlines the process of managing venue selections, negotiating contracts, and covering logistics, and makes it easy to send out a request for proposal to multiple venues. Still, Paladino says nothing replaces a healthy conversation to tee up communication with vendors of particular interest.

It is always a good idea to have a contract reviewed by an attorney or experts like meeting brokers and procurement professionals before finalizing. For those

with limited time or resources, artificial intelligence also is a helpful tool to analyze and summarize contract language, but Jardine says it should be used with a cautious and discerning approach, as it is not always 100% accurate.

And lastly, planners should remember they can always walk away if coming to an agreement is just not working. “Too many groups have already settled on a particular property, and they communicate to the property that they’re not looking anywhere else,” Grimes says. “So that really creates very little incentive for the property to negotiate.” He says in today’s environment where there is often pressure to decide quickly, sometimes moving on is a planner’s best bet.

cvent.com hyatt.com meetingsme.com milestonemeetings.com mpi.org strategiceventprocurement.com

Discover Stillwater

The right destination can make all the difference. Nestled on the banks of the St. Croix River just 30 minutes from Minneapolis-St. Paul International Airport, Stillwater is a charming river town with small-town warmth and an inspiring, bucolic setting for your next event. Imagine attendees relishing river views, riverboat cruises, and Stillwater’s historic downtown—with boutique shops, galleries, and walkable streets—offering built-in personality and plenty of opportunities for networking.

From historic inns to modern event spaces, Stillwater offers distinctive meeting environments, which you can preview through interactive 360-degree tours at discoverstillwater.com. Even better, organizations can take advantage of the Meetings and Events Incentive Program and apply it toward team-building activities or dining.

Experience trolley rides or walking tours, or unwind with hands-on experiences like art classes, ax throwing, or escape rooms. Outdoor lovers will enjoy year-round recreation, from biking and boating to snowshoeing, and an award-winning food scene ensures a great experience.

Stillwater is more than a meeting location—it is a memorable destination.

PHOTO Julie Greer

MEET WHERE PLAYS

M MINNESOTA

From state-of-the-art meeting spaces to extensive entertainment options, casinos and racetracks ofer the perfect blend of business and leisure

BY JULIE KENDRICK

eeting planners are discovering that Minnesota casinos deal up much more than ways to gamble—they’re also ideal venues for memorable, all-in-one corporate and association meetings and events. Casinos and racetracks serve as venues for everything from corporate retreats and team-building events to incentive trips, association conferences, and trade shows.

From the North Shore to the Twin Cities, and the many locations in between, the North Star State’s casinos combine scenic settings, flexible meeting space, and top-notch hospitality. Because casinos are destination venues, events held at them encourage longer stays and attract “bleisure” guests who want to combine their work trip with a bit of fun and relaxation.

They also contain the perk of having embedded entertainment. Some attendees might be drawn to the slots and tables, often open 24 hours a day, while others prefer live music, comedy shows, headliner performances, and on-site restaurants and bars. And for those who would like to get away from the hustle and bustle of the casino, these larger venues often offer golf courses, spas, or fitness centers.

From a planner’s perspective, casinos are all-in-one hosts that allow you to plan everything in one place, which can eliminate many planning and operational headaches. They’re also often staffed with a dedicated events point person who can help with meeting space, hotel rooms, meals, entertainment, on-site parking, and casino-based events. Such staff often

From left: Columbus’ Running Aces Casino, Hotel & Racetrack; Barbados Ballroom at Treasure Island Resort & Casino in Welch; Grand Portage Lodge & Casino beverage setup

has everyday experience working with gatherings of all sizes—from small meetings to major conferences. You will find them well equipped to assess and achieve your big-picture goals and provide the attention to detail needed for setting up ballrooms, breakout rooms, and exhibition halls, as well as handling top-quality audiovisual, Wi-Fi support, and other technology solutions.

Minnesota’s many casinos and racetracks are in urban, suburban, and rural areas, and they often offer not-too-distant access to airports, highways, and scenic destinations, as well as easy transfers to shopping centers and recreational spaces. Built to combine business and downtime, Minnesota’s casino and racetrack venues deliver results for you—and a memorable event for your attendees.

ATTENDEE APPROVED

Rebecca Kleis is marketing manager at CHS Inc., a Fortune 100 global agribusiness based in Inver Grove Heights. She recently held a 500-person corporate event at Treasure Island Resort & Casino in Welch, about 45 minutes southeast of St. Paul. “It was one of the best decisions I made throughout the event-planning process,” she says. “From start to finish, the staff was always quick to communicate with me, and they went above and beyond in every sense imaginable. No matter

what challenges or roadblocks were thrown our way, they had a solution-oriented mindset to keep me at ease. I have never received more positive comments about an event, and I fully attribute this to the amazing staff at Treasure Island Resort & Casino.”

Another planner who had a successful casino meeting experience was Ranel Smith, an event planner with the Minnesota Credit Union Network of St. Paul. For the past two years, she has held an annual board event at Mystic Lake Casino Hotel in Prior Lake, which is about 25 minutes from Minneapolis-St. Paul International Airport. The property has a 130,000-square-foot meeting center with 30 flexible meeting rooms. It’s also a full-service resort, with 766 guest rooms, a championship golf course, spa, fitness center, and live entertainment.

“The property is lovely, large, and very open, with gorgeous floor-to-ceiling windows,” Smith says. She notes her group wanted to avoid a casino venue with many indoor smoking areas, and Mystic Lake checked that box nicely. (The casino bans smoking inside the main casino area or hotel, but there is a designated smoking room and smoking is allowed outdoors.) Another must-have on Smith’s checklist was a separate entrance to the meeting area that was away from the casino space. “We didn’t want attendees to have to go to the casino level unless they wanted to,” she says. For Smith, it was a winning experience all around. “Our credit union executives and boards were open to this location, and we received compliments on choosing this property. [Mystic Lake] helped us put on a terrific event.”

“We do quite a few business meetings here, especially because we’re one of the larger spaces in the state.”

– Natalie Derby, director of catering, sales, and operations, Canterbury Park

From above: The Island Event Center at Treasure Island Resort & Casino; Canterbury Park

“casino night” event arrangement

“Whether you want to plan a company golf outing, host a bowling tournament, or take a cruise down the Mississippi—or all of the above—we can make it happen at Treasure Island”

–Tom Seaberg, hotel and convention sales manager, Treasure Island Resort & Casino

BRIGHT & BEAUTIFUL

Smith mentioned smoke-free air and natural light as important items on her planning checklist. Another location that provides a clean, light-filled atmosphere is Canterbury Park in Shakopee, a half hour southwest of downtown Minneapolis. While it has long been a popular destination for horse racing, the site also is known as a top location for poker, casino games, and live events. Canterbury Park’s Natalie Derby (who acknowledges how perfect her name is for her job) is the director of catering, sales, and operations.

“We do quite a few business meetings here, especially because we’re one of the larger spaces in the state,” Derby says. “Our meetings range from 20 to 2,000-plus attendees, who can spread out over our three floors in the main building using the ballroom, mezzanine, and lounge spaces for meetings and breakouts. Corporate clients really enjoy our club level, which can hold 1,000 people in a classroom setup. There are television monitors at every

table, so a live speaker on stage can deliver content directly to the monitors.” Derby says Canterbury Park’s 24,000-square-foot event center has a private lobby and entrance for attendees, as well as large garage doors along one wall, so automobile and heavy equipment manufacturers can bring vehicles inside. The ample parking space allows them to conduct ride-and-drives with new models and competitive vehicles.

Within the park’s bright and smoke-free space (smoking is prohibited inside, but a heated outdoor smoking location is next to the venue), there also are opportunities to get close to the thoroughbreds and quarter horses who are the heart and soul of Canterbury Park. “We offer a ‘Breakfast on the Rail’ event during which attendees can enjoy breakfast at the Finish Line Cabanas while watching horses train,” Derby says.

PLANNERS’ SECRET WEAPON

Treasure Island Resort & Casino also has largescale capacity, with 16 distinct meeting rooms and more than 50,000 square feet of event space. It has plenty of room to accommodate large groups, and its nearly 800 guest rooms make it the second-largest hotel in the state. “Our experienced team works alongside at least 500 event planners each year and is always happy to meet their needs, whatever they might be,” says Tom Seaberg, the property’s hotel and convention sales manager. “We have met an incredibly wide range of requests here at Treasure Island, including hosting meals for 1,000 guests; preparing tractor and large machinery displays for Krone America, a farm equipment supplier; and hosting the annual Miss Minnesota pageant.”

Seaberg is proud of the way his staff understands and anticipates the needs of meeting planners. “It starts with our excellent event team, which works with you to ensure needs are met and exceeded,” he says. “That event team is supported by facilities that make Treasure Island the perfect one-stop shop for any corporate event. It’s quick and easy to get around the resort property, which offers free parking and complimentary on-site shuttles. Whether it’s unpacking or packing up, our loading dock right next to the event center provides ease of access. And our experienced banquet team offers any culinary options you might need, including the ability to create custom menus.”

From left: Grand Portage Lodge & Casino lobby; The ballroom entrance of Prior Lake’s Mystic Lake Casino Hotel

For many meeting planners, amenities often seal the deal when selecting a venue, and that’s where Treasure Island delivers. It’s the only casino in Minnesota with a dedicated water park, a 40,000-squarefoot indoor space called The Lagoon that features an adults-only section with Minnesota’s only swim-up bar. There also is an on-site cruise ship, a golf course, and bowling alley. “Whether you want to plan a company golf outing, host a bowling tournament, or take a cruise down the Mississippi—or all of the above— we can make it happen at Treasure Island,” Seaberg says.

WORTH A SECOND LOOK

About 30 minutes north of the Twin Cities in Columbus, Running Aces Casino, Hotel & Racetrack offers live harness racing and a Las Vegas-style card room, but it also has many nongambling opportunities for your group, including the “Trout Air Fishing Experience,” where guests can catch trout from the property’s ponds and have the fish prepared at the on-site restaurant. Parking is available for 1,200-plus attendees, and its Trackside Area hosts up to 2,000.

NORTH SHORE & RURAL OPTIONS

If you have visited Running Aces in the past, you might notice the property has undergone some big changes. “We just completed a huge renovation,” says Olivia Roebken, senior marketing and events manager at the casino. “The bar and restaurant have been completely redone, and they’re absolutely beautiful.” The bar features a 53-foot TV wall that can display 10 different screens at once, which is often appreciated by sports-loving attendees. And the dining options are open late, adds Roebken. “Both food and drinks are available daily until 2 a.m., which you don’t find anywhere else in the area.”

Black Bear Casino Resort is a short drive from Duluth in Carlton. This large resort casino offers a wide range of amenities, including a hotel, multiple restaurants, a golf course, and concert venue. Its Otter Creek Event Center has 17,650 square feet of multipurpose space for conferences, trade shows, and gala events. It has 250 guest rooms and amenities that include an indoor pool, a whirlpool tub, and an 18-hole championship golf course. blackbearcasinoresort.com

Fond-du-Luth Casino is in the heart of Duluth’s downtown, close to hotels, restaurants, theaters, and the skywalk system. While it doesn’t feature dedicated meeting rooms or lodging, its 20,000-square-foot gaming floor offers a dynamic backdrop for hosting networking receptions, client meet-ups, or team social hours before or after your main sessions at the Duluth Entertainment Convention Center or elsewhere. fondduluthcasino.com

Grand Portage Lodge & Casino is an excellent choice that caters to attendees who might appreciate the opportunity to gamble but also want a taste of the great outdoors. Located 140 miles northwest of Duluth, it provides a serene group getaway, offering reconfigurable banquet and meeting rooms capable of hosting up to 300 attendees. Nearby are Grand Portage National Monument, High Falls State Park, and ferries to Isle Royale National Park on Lake Superior. grandportage.com

The venue’s staff has deep experience in helping pull off incredible events, says Harley Anderson, sales manager at Running Aces, noting many meeting planners book recurring annual events with the property. “The majority of the corporate meetings contain anywhere from 10 attendees to 50 attendees, even though our space can handle over double that,” he adds. “We find corporate events tend to be more personal and one-on-one than our larger race-night gatherings.”

canterburypark.com mysticlake.com runaces.com ticasino.com

The Next Generations

Millennial and Generation Z meeting industry professionals bring innovation, fresh perspectives, and tech-savviness

BY SHELBY DEERING

From left: Shameka Jennings of EventsNoire; InEvent’s Pedro Góes; Cassie LaMere of Cassie LaMere Events

PHOTOS (CLOCKWISE FROM LEFT) Shameka Jennings, Pedro Góes, Dagnushka, Wanderlynn Photography, Lillian Le Pham

None other than Bob Dylan famously sings, “For the times they are a-changin’,” and it’s a fact permeating most, if not all, of today’s professional fields—under-44 planners in the workforce are shaking things up in the best ways possible.

This dynamic permeates the meetings and events industry, from up-and-coming planners to those who have devised technological solutions to support and streamline events.

The under-44 generations have made their way into the labor force in greater numbers. For instance, the U.S. Bureau of Labor Statistics projects that by 2030, Generation Z, or those born between 1997 and 2012, will make up 30% of the working population. Additionally, last year, the U.S. Department of Labor reported that millennials, those born between 1981 and 1996, make up the largest share of the labor force at 36%.

Planners of these generations organize many of today’s corporate and nonprofit functions, and Minnesota Meetings + Events editors spoke with five millennial and Gen Z planners about how technology and social values impact their work, and what they would say to those who are starting out in the industry.

At age 23, Cameron Forbes, founder of New York City-based Forbes Functions, started her business—something she says certainly wasn’t easy. Now 26, she prides herself on the highfashion aesthetic and warm, personalized planning approach her company has become known for.

This individualized slant also is not lost on 29-year-old Quintin Jancola, founder and creative director of event planning and design company Q Jancola in Madison, Wisconsin. He says being a “zillennial,” a microgeneration of people born on the cusp of the millennial and Gen Z years, has given him the advantage of coming in with fresh eyes and, as he puts it, without “the weight of ‘this is how it has always been done.’”

Cassie LaMere, the 38-year-old founder and creative director of Cassie LaMere Events in Austin, Texas, says she learned “the only constant is change,” something undeniably true in the meetings and events field. This has inspired her to develop a growth mindset that adapts to the ever-changing landscape. “I’m constantly reimagining what’s possible for our events and my company,” she says. Thirty-five-year-old Shameka Jennings, chief events officer of EventsNoire in Washington, D.C., also embraces this open-mindedness. She says she enjoys being a millennial in event planning, and notes it has given her the freedom to challenge outdated norms and prioritize values like personalization, belonging, and joy in every event she designs.

Atlanta-based Pedro Góes, the 32-year-old cofounder and CEO of InEvent, an event-management software company for in-person and virtual events, also reflects on his position on the event-planner age spectrum, saying, “You know, it’s funny, when you’re young and starting out, you feel this incredible energy, this urgency to change everything, right now. I saw gaps and inefficiencies, and thought, ‘Why not build something entirely new?’ Now, looking at the industry today, that youthful perspective and hunger for innovation are more relevant than ever. We’re in a time of incredible change.”

Tech Connections

The internet and social media lend themselves well to creating dramatic innovation, and millennial and Gen Z professionals embrace technology and use it to thrive. However, they are still old enough to remember what times were like when technology wasn’t quite so ubiquitous.

Jancola says, “I remember early internet culture, but I also grew up as social media took off. I think that gives me a unique perspective. I can appreciate the old way of doing things, but I also know how important it is to keep up with what’s current.”

Quintin Jancola of Q Jancola setting up in Madison, Wisconsin

Cameron Forbes of New York City-based Forbes Functions

“Let’s be honest—in a competitive landscape, being visible and authentic on social media humanizes the brand. People want to connect with other people, not just a logo.”

Core Values

Millennials and Gen Zers increasingly have become values-focused generations, with social justice, the environment, and politics at the forefront of their minds. These values play an active role in the professional careers and jobs they pursue.

For instance, young women find new ways to establish themselves amid male-dominated spaces. Forbes says she has built an all-women, under30 team, and she is passionate about “creating spaces where women connect, uplift each other, and thrive.”

Jancola puts diversity, equity, and inclusion at the top of his priority list, and says he’s simply not interested in working with anyone who doesn’t

share these values. “As a gay man, it’s so important to me that I support and uplift people, companies, and causes that share these values and strive to build a world where everyone thrives and shows up as their authentic selves.”

Inclusivity is a shared principle among millennial and Gen Z professionals. Góes says he and others in his generational cohort often ask questions like, “Are our registration processes accessible to everyone who uses them? Are our virtual and hybrid solutions truly inclusive, offering features that cater to diverse needs and abilities? We’re constantly pushing for features that ensure meetings and events are truly for everyone, regardless of background, ability, or location.”

Perseverance & Creativity

Although being a millennial or part of Gen Z often brings fresh perspectives to planning, these events professionals encounter plenty of obstacles, especially when met with older colleagues or clients who might question their experience. Forbes says one of the biggest challenges she faced was being taken seriously early on, particularly in an industry that can be “quite hierarchical,” as she puts it. Jancola also says he has been doubted, secondguessed, and underestimated by others.

Pedro Góes presenting at June Rebel Fund event for limited partners in San Francisco

Cameron Forbes taking care of details at Magrino Public Relations Annual Summer Soiree in New York City in June

“I approach skepticism with confidence, not defensiveness because I know I can back it up. Experience is valuable, but so is perspective—and I bring a fresh one that resonates.”

–SHAMEKA JENNINGS, CHIEF EVENTS OFFICER, EVENTSNOIRE

That’s why LaMere deeply values education—because when people underestimated her, they were always surprised to learn how much industry experience she had. Jancola relies upon a combination of showing up prepared, staying calm under pressure, and delivering consistently. “When faced with skepticism from more experienced professionals, I focus on building trust through my actions,” he explains.

And Jennings allows her work and reputation to speak for themselves. She says, “I approach skepticism with confidence, not defensiveness—because I know I can back it up. Experience is valuable, but so is perspective—and I bring a fresh one that resonates.”

With a new set of eyes and progressive mindsets, it should come as no surprise that many millennial and Gen Z event professionals value innovation and creativity, concepts they regularly inject into gatherings. LaMere—who has planned everything from a five-star luxury glamping (upscale camping) experience to a “secret garden” dinner in which attendees received clues that led them to a verdant garden space—prides herself on her keen ability to forecast and identify growing trends and monitor industries for ideas that will impact the zeitgeist, a talent she attributes to her backgrounds in fashion and marketing. She says,“I believe this cross-disciplinary approach is essential to the future of our industry. Planners cannot exist in an echo chamber—our work is influenced and impacted by what is happening around us.”

Forbes says she has pushed the boundaries of what a meeting can look like, blending hospitality, design, and immersive experiences to create meetings that are not only practical, but also unforgettable. She focuses on built-in functionality to capture moments—think ring-light stations and behind-the-scenes TikTok areas, features that encourage active participation. “Meetings and events are evolving. Attendees expect more than just an agenda and a PowerPoint,” Forbes notes. “We want to shape the future of meetings and events to be human-centered, experience-driven, and culturally relevant.”

Words of Advice

Millennials and Gen Zers have garnered plenty of experience to dole out words of wisdom to those just entering the industry. Góes can’t emphasize enough how important it is to embrace technology fully, saying, “The industry is moving incredibly fast, and if you’re not constantly learning and adapting to these tools, you will be left behind.”

Uniqueness and authenticity are often important values among these generations, which is why Forbes believes, no matter who you are, it’s key to know your point of view and lead with it, especially since, as she says, the events industry is saturated, but there’s always room for originality.

Millennials and Gen Zers typically also are careful not to compare themselves to other up-and-comers in the industry, and try their best to stay in their own lanes. LaMere touches on this concept, and says, “Get clear on what success look like for you. Success looks different for everyone, and your definition also will evolve over time. Take the opportunity to reassess and check in with yourself, to make sure what you’re pursuing and prioritizing is in alignment with what’s meaningful for you.”

Jancola shares this reminder: Nothing is beneath you. “Whether that’s jumping in to set up a hundred chairs or staying late to clean up the mess no one else wanted to touch, how you show up matters,” he says. “The events industry runs on trust and follow-through.”

Lastly, Jennings believes you don’t have to wait until you are older to feel as if you have made it—your voice, ideas, and perspective all matter now. “This industry needs new energy, not just years of experience,” she concludes. “Be bold in your creativity, lead with your values, and find your people—the ones who will champion you, hold the door open, and help you build your own [events vision].”

cassielamereevents.com eventsnoire.com forbesfunctions.com

inevent.com qjancola.com

The Convention Center BOOM

YOU LIKELY HAVE HEARD OF THE BABY BOOM , but what about the convention center boom? Perhaps surprising to some, the sprawling, purpose-built convention centers known and loved today—with their air walls, breakout spaces, and on-site catering—are a relatively recent development in the U.S., not gaining momentum until the late 1950s. Prior to this, the halls and auditoriums used for expos and conventions were smaller, less ﬂexible, and often doubled as public spaces like movie theaters or farmers markets. The post-World War II economic boom ushered in a new era of expansive facilities designed speciﬁcally for meetings and expos, and the following represent some of the stilloperating hubs that started the trend.

OPENED OCTOBER 1958

Miami Beach Convention Center

Location: Miami Beach, Florida

Exhibition Space:

500,000 square feet

Evolution: Has undergone three major expansions during its lifetime, the latest adding a 60,000-square-foot ballroom

Fun Fact: Site of the legendary ﬁrst heavyweight championship boxing match between Muhammad Ali (then Cassius Clay) and Sonny Liston in 1964

APRIL 1959

Las Vegas Convention Center

Location: Las Vegas, Nevada

Exhibition Space:

2.9 million square feet

Evolution: Since 1971 has added four halls

Fun Fact:

Initial event was the World Congress of Flight, the ﬁrst international air show in the U.S., in 1959

AUGUST 1960

Huntington Place

Location: Detroit, Michigan

Exhibition Space: 723,000 square feet

Evolution: Changed names three times since its opening as Cobo Hall

Anaheim Convention Center

Location: Anaheim, California

Exhibition Space: 1.8 million square feet

Evolution: Became the largest convention center on the West Coast after the completion of its 1999-2000 expansion—a title it still holds

Fun Fact: Filming location for TV series “Star Trek: Picard,” and movies “Ocean’s Thirteen” and “Semi-Pro”

JULY 1967

Fun Fact: Part of the largest convention center naming rights deal in the U.S., when rights were sold to TCF Bank in 2019 for $33 million

AUGUST 1967

Duke Energy Convention Center

Location: Cincinnati, Ohio

Exhibition Space: 200,000 square feet

Evolution: $240 million center renovation, as well as construction of headquarters hotel and outdoor plaza, currently underway

Fun Fact: Hosted the 2012 World Choir Games, the event’s U.S. debut

NOVEMBER 1960

McCormick Place

Location: Chicago, Illinois

Exhibition Space: 2.6 million square feet

Evolution: Original building destroyed by a ﬁre in 1967; new center opened on same site in 1971

Fun Fact: Has hosted every U.S. president since John F. Kennedy

Steakhouse Launches in The Westin Minneapolis

Stock & Bond, a striking steakhouse within The Westin Minneapolis downtown, opened at the end of July. Its concept celebrates heritage steak and American whiskey, as well as the historic ambience of the Farmers and Mechanics Savings Bank building in which it and the hotel reside. Worldrenowned design firm Wilson Ishihara of Sonoma, California, designed the multimillion-dollar concept.

“We are thrilled to open Stock & Bond’s doors,” says Tom Dillon, restaurateur and owner of Apicii, the New York City-based hospitality management company that operates the restaurant, in a prepared statement. “This restaurant is a tribute to Minnesota’s rich culinary heritage—honoring the farmers, ranchers, and distillers who define the spirit of steak and whiskey. Opening in such a storied landmark only deepens our connection to the city of Minneapolis and its legacy.”

Executive Chef John Sobojinski returned to his home state of Minnesota in 2021 after six years in New York City, where he trained under acclaimed chefs Missy Robbins and Jean-Georges Vongerichten. At Stock & Bond, his menu features heritage Black

Angus beef sourced from the Linz family of Hammond, Indiana, who have been renowned purveyors of premium meats for over 60 years. Heritage beef offers a rich and robust flavor, while being healthier and more environmentally sustainable than other types.

Inspired by the Farmers and Mechanics Savings Bank building’s 1940s art deco architecture, the space blends original features—like teak paneling and six gilded lotus-blossom chandeliers—with additional elegant touches, including custom walnut millwork; rich, jewel-toned furniture; and antique brass banker-wire accents. Spanning 8,340 square feet, the 251-seat restaurant offers three distinct dining experiences: a 90-seat dining room; a lively bar and lounge with a 40-foot central bar and seating for 89; and five private dining rooms, some with semiprivate lounges. A striking mural by artist Aaron Petz of Santa Clara, California, stretches across the 33-foot ceiling, while additional works by regional creators Tara Costello, Tim Tozer, and Jeremy Szopinski complete the space’s bold artistic statement.

apicii.com | marriott.com | stockandbondmn.com

PHOTO Eric Medsker Photography

Stock & Bond in The Westin Minneapolis

Host your next small to midsize meeting in Maple Grove, the northwest metro’s premier destination. With easy freeway access, its properties feature flexible, well-equipped spaces designed to make planning seamless and stress-free. A safe, welcoming community ensures your attendees feel comfortable and connected from the moment they arrive. Between sessions, Maple Grove offers endless ways to keep your group engaged. Dine at one of nearly 150 restaurants in the “Restaurant Capital of Minnesota,” ranging from local favorites to nationally recognized establishments. Add fun to the agenda with pickleball at Pints & Paddle, a 10-court indoor facility paired with a lively taproom. Or, step outdoors and recharge on miles of scenic walking and hiking trails at Elm Creek Park Reserve and elsewhere, beautiful in every season.

In Maple Grove, your meeting or event is more than just another gathering, it’s an experience—effortless to plan, easy to enjoy, and truly unforgettable. Visit experiencemaplegrove.com to start planning your gathering today.

MINNEAPOLIS CREATES TOURISM GROWTH FUND

» IN EARLY JUNE , Minneapolis Mayor Jacob Frey signed an ordinance creating the Minneapolis Tourism Improvement District (MTID). The city—in partnership with hotels, Meet Minneapolis, and tourism promotion consultant Civitas of Sacramento, California—developed the initiative to attract more conventions, events, and leisure travelers. The MTID will fund high-impact initiatives designed to entice more overnight visitors and elevate Minneapolis’ overall tourism and convention competitiveness among peer cities. Priorities include integrated marketing and public relations campaigns, sales efforts to drive group and meeting bookings, destination branding, and the development of signature visitor experiences. The district also will support sustainability programs and workforce development.

The ordinance, which was approved by the Minneapolis City Council, creates the first tourism improvement district in Minnesota. It is projected to generate about $7 million annually through a 2% assessment on lodging properties, providing steady and regular funding for tourism promotion.

“The passage of the Minneapolis Tourism Improvement District ordinance is a forward-thinking step for Minneapolis,” says Minneapolis City Council Member Katie Cashman in a prepared statement. “I’m proud to have authored this ordinance that directly supports our city’s vital tourism and hospitality industry without placing a burden on our residents. With strong backing from our hotels, this initiative allows Minneapolis to compete more effectively for conventions, major events, and

visitors—bringing jobs, revenue, and vibrancy to our city. This is a win for our tourism economy, our workforce, and the many workers who benefit from a thriving visitor economy.”

Michael Clark, the general manager of Renaissance Minneapolis Hotel, The Depot, and chair of the Minneapolis task force considering the ordinance, adds, “I’m proud of the role our city’s hotel leaders played in supporting this important initiative that invests in our future. The Minneapolis Tourism Improvement District gives us another tool to increase our competitiveness with peer cities, drive hotel bookings, and ensure a more stable and resilient hospitality sector. This is a smart, strategic move that will bring measurable returns to Minneapolis hotels and benefit our entire community.” minneapolis.org | minneapolismn.gov

Along the banks of the wild and scenic St. Croix River sits a historic town just 30 minutes from the Twin Cities. The Hudson area offers a wide variety of hotels, activities, restaurants, and distinctive shopping opportunities attendees can enjoy year-round.

Discover Hudson, WI, and let the Hudson Area Chamber of Commerce & Tourism Bureau help you plan your team retreat. Groups of 10 to 100 can easily find ways to connect and collaborate while having fun in the greater Hudson area. Explore options for smaller teams, an internal event, or a larger group with guest speakers.

If attendees are looking for activities, the Hudson area offers something for everyone. The Hudson team can help pull together activity options based on the timing of your event and the number of your attendees.

Hudson’s meeting spaces feature a wide variety of capacities, whether you need a theater-style setup for 248 or unique room options for 100 or under. Conference rooms, private rooms, and more are available. Event and meeting spaces offer many food and beverage options.

During your downtime, enjoy the scenic St. Croix River, take a boat cruise, explore the town’s history, or set up memorable tours to view alpacas, pick berries, visit interactive farms, and more.

Grand Casino Arena

Christened

» THE FORMER XCEL ENERGY CENTER, home of the NHL’s Minnesota Wild, PWHL’s Minnesota Frost, and more than 150 sporting and entertainment events annually in downtown St. Paul, is now Grand Casino Arena. Minnesota Sports & Entertainment, the arena’s operator, and Grand Casino Mille Lacs and Grand Casino Hinckley, owned by the Mille Lacs Band of Ojibwe, agreed to a 14-year naming rights partnership that began on Sept. 3.

“Grand Casino Arena serves as the anchor of a dynamic entertainment district that transforms downtown St. Paul,” says Craig Leipold, majority owner and principal investor in Minnesota Sports & Entertainment. “The Mille Lacs Band of Ojibwe has been a strong supporter of and investor in this city. We are thrilled for their partnership and support of the arena.”

Ronda Weizenegger, CEO of Grand Casino, says, “This is more than a name change—it’s a signal of where we’re headed as a business. Grand Casino Arena represents the strength of tribal enterprise and our ongoing investment in Minnesota’s future. We’re proud to partner with the Minnesota Wild to bring this vision to life. I also would like to thank Ted Johnson of Norden Strategies for his instrumental role in making this moment possible.”

Jeff LaFrance, head of marketing strategy for Grand Casino, adds, “This partnership is a dream—Grand Casino Arena gives us an incredible platform to engage fans, tell our story in bold new ways, and bring the Grand Casino experience to downtown St. Paul. From digital activations to in-arena surprises, we’re building something unforgettable.”

The Minnesota Wild announced a new multiyear partnership with Xcel Energy on April 15, and the company remains a major community and business partner of the team. The arena naming rights agreement with Xcel Energy concluded after a successful 25-year partnership. grandcasinomn.com | nhl.com/wild

CRAGUN’S RESORT SELLS

Cragun’s Resort, Golf & Conference in East Gull Lake sold in April to several Brainerd Lakes resort operators and Jamie Tatge, CEO of Baxter-based Leisure Hotels & Resorts. Owned by the Cragun family since its debut in 1940, the resort has 206 guest rooms, 55 cabins, three golf courses designed by pro golfer Tom Lehman, and 50,000 square feet of meeting space.

“We understand both the operational dynamics and guest expectations of resorts in this area and the state,” says Tatge in a prepared statement. “We know how important Cragun’s is to Minnesota families and are honored to continue the legacy, celebrate the past, and create the future by enhancing the facility and its offerings.” craguns.com

Xcel Energy Center in St. Paul was renamed Grand Casino Arena on Sept. 3.

MSP AIRPORT REACHES MILESTONE

Minneapolis-St. Paul Inter national Airport (MSP) Terminal 1 ticketing and arrival lobbies have taken a multigenerational leap from their 1960s-era design and infrastructure to now support technologically advanced travel processes within more spacious, accessible, welcoming, bright, and modern spaces. In early September, the Metropolitan Airports Commission (MAC), owner and operator of MSP, completed its $600 million, decadelong Operational Improvements Program that dramatically transformed the public side of the terminal.

Over the course of 20 distinct projects, MAC expanded the entire terminal footprint toward the roadway, consolidated security screening into two larger and more efficient checkpoints, installed larger baggage carousels, updated building systems, and refreshed design elements along every passenger touchpoint.

“This has been a decade-plus journey to transform the facility and processes to enhance the passenger experience and our operational capacities,” says MAC CEO Brian Ryks in a prepared statement. “The massive scope of this program centered on being prepared for the next several decades to serve our passengers, airlines, and other partners.”

metroairports.org

YDETROIT LAKES TOURISM BUREAU

ou’re invited to book your meetings and events in “Lakes Country.” Let the lakes and woods of Detroit Lakes relax you. After your meeting, unwind with a hike on trails in prairies and forests or ride a bike on the Heartland State Trail. Bring the family to hunt for five Thomas Dambo troll sculptures and the Golden Rabbit. Immerse yourself in the spectacular autumn foliage colors with a scenic drive. Choose from a selection of memorable venues with capacity for up to 350 people. Wake up to a lake view at many of the 400-plus guest rooms at welcoming accommodations.

Welcome to hometown hospitality. The woods and lakes of Detroit Lakes will relax you. At day’s end turn in at warm accommodations. You’re invited to reserve your meetings at our venues for up to 350 people.

Explore Willmar Lakes Area

THE WILLMAR LAKES AREA is centrally located just two hours west of Minneapolis-St. Paul, offering the perfect blend of peaceful retreat and full-service meeting destination. With venues ranging from scenic natural settings to modern conference centers, the Willmar Lakes Area allows planners to craft events of any size in a setting attendees will love. The region boasts over 100 lakes, 81 holes of golf, and endless recreation—making it easy to pair impactful meetings with memorable experiences.

Let Explore Willmar Lakes Area help you plan a seamless meeting, conference, or event.

CVB GROUP REBRANDS

» THE MINNESOTA Association of Convention and Visitors Bureaus (MACVB) rebranded as the Minnesota Tourism Association (MNTA) during the organization’s Education Summit, held in early June in Stillwater. The rebrand includes a refreshed visual identity and messaging platform, as well as a renewed commitment to strengthening Minnesota’s visitor economy through education, advocacy, and destination leadership.

“This rebrand signals an exciting new chapter,” says Beth Fischer, board chair of the Minnesota Tourism Association and executive director of Explore Willmar Lakes Area. “Our new name better reflects the diversity and scope of tourism across Minnesota, and it positions us to more effectively advocate for and support our members and the communities they serve.”

tourismmn.com

PHOTO Explore Willmar Lakes Area

Le Veneré Opens in St. Paul

A’Bulae, an events venue in St. Paul, launched Le Veneré in late May, a sumptuous gathering space in the historic former 413 on Wacouta Event Center locale on downtown St. Paul’s Wacouta Street. Le Veneré blends the charm of a 1920s speakeasy with contemporary elegance, including sophisticated art deco details and luxurious finishes. The venue accommodates up to 200 attendees, creating an intimate, yet grand atmosphere for small to midsize gatherings.

abulae.com/levenere

rentorchestrahall.org 612-371-5693

rentals@mnorch.org

TCWEP Celebrates Its Sweet 16

Twin Cities Wedding & Event Professionals (TCWEP) hosted a stylish Sweet 16 in early April at Leopold’s Mississippi Gardens in Brooklyn Park. In addtion to celebrating its 16th birthday, the organization honored area event-related companies and individuals who went above and beyond over the previous year with the evening’s 2025 TCWEP Awards. The gathering embraced the Sweet 16 theme from top to bottom: linens in vibrant pink and coral hues by Linen Effects of Minneapolis, florals bursting with yellow and pink roses, delicate alstroemeria courtesy of Minneapolis’ Studio B Floral, and uplighting that bathed the space in color by Complete Weddings + Events of South St. Paul. A playful balloon arch by Brooklyn Park’s Marsha’s Stitches served as both a photo op and an eye-catching feature wall. Minneapolis’ Mintahoe Catering & Events served up the main courses, while Keyed Up Events, Cardigan Donuts, and Thirsty Whale Bakery, all of Minneapolis, curated whimsical desserts.

1. Leopold’s Mississippi Gardens

Ballroom with marquee letters by Elysian Events 2. Tami Johnson of Studio B Floral accepting award 3. Heather Hanson reacting to announcement of award winner 4. Alexis Bessermin, Dana Allison, Hope Konkol, Calisto Houmas-Schulte, and Alexandra Moss

5. Elizabeth Sherry, Matt Sherry, and Michelle Tverberg 6. Cake by The Thirsty Whale 7. Flowers by Studio B Floral

8. Leah Cassens, Amy Lund, Lea Distad, Ari Reynolds, and Tami Johnson

To have your meeting or event photos featured, contact tberger@greenspring.com

W ELCOME TO MINNESOTA’S NORTHWOODS.

Grand Rapids sits in north-central Minnesota, close enough to the Twin Cities to be convenient but far enough away to provide a real escape from the hustle and bustle. Grand Rapids is situated along U.S. Route 169 north of Lake Mille Lacs, and U.S. Route 2 between Duluth and Bemidji. It also is a 3-hour drive from the northwest suburbs of Minneapolis and 3 1/2 hours from the heart of St. Paul.

Grand Rapids is the perfect place for small- to large-sized group events, meetings, and conferences. The splendor of its indoor venues is enhanced by natural scenery and recreation opportunities. Whether you are looking for an in-town group facility where attendees can stay at multiple properties close to area shops, attractions, trails, and restaurants, or an off-thebeaten-path full-service facility with amenities with a restaurant, bar, golf course, and on-site lodging, there are many venues to choose from in Grand Rapids for planners of small- to medium-size gatherings.

Visit Grand Rapids offers coordination services for groups of 25-plus through its Group Marketing and Engagement Specialist. These services include welcome bags for attendees; setting up of group room blocks with a custom URL to add to registration materials; and off-site coordination assistance for special tours, shopping and dining events, and entertainment.

The Meeting Runner

Kalsey Beach of Do Good Events has her company on an upward trajectory—but that doesn’t mean there aren’t any curveballs

BY TODD R. BERGER

Burnsville native Kalsey Beach, president of St. Louis Park’s Do Good Events, initially focused on launching a venue—not an event-planning business. “[My husband and I] wanted to open a venue, and I developed a business plan for one,” she says. “We were driving around looking at farmland [to build on]. My husband said at the time, ‘Put your head down, don’t look up for six months, and see what you can make happen.’ I had the entrepreneurial bug, but I ended up taking it in a different direction.”

During that nose-to-the-grindstone period, Beach picked up consulting work through past clients and family friends, and she was hired to plan a company anniversary party and a nonprofit gala, among other things. “After six months, I looked up, and it felt like we had enough traction to keep going with an eventplanning business,” she says. “We still haven’t opened a venue—but maybe someday. We founded Do Good Events with a couple corporate and a couple nonprofit clients. We had a good trajectory at that point.”

Today, Do Good Events plans 100 events annually, 60% of which are nonprofit fundraisers—the company’s specialty. Beach and her team plan philanthropy events that include galas and charity walks, runs, and golf tournaments, plus corporate events like employee recognitions, client appreciations, and industry lunch-and-learn programs.

Beach is a lifelong distance runner who, today, also coaches high school cross-country and track and field. She competed in 6-kilometer events, milers, and 1,500-meter races during her college years at the University of St. Thomas in St. Paul. And although her competitive drive is likely instrumental in building a successful event-planning business from the ground up, Beach notes the most important element of executing an event is “creating surprise and delight” for every attendee.

She adds, “At a well-planned event, the attendees aren’t feeling any headaches or seeing any of the curveballs. We use a duck as the mascot for our team, because we are cool and calm on top of the water, but sometimes there is a lot of paddling underwater [behind the scenes]. As long as our clients and their attendees only see the calmness, then we are doing our job.”

PHOTO Angelic Photography/Erin Brenner

Kalsey Beach outside Orchestra Hall in downtown Minneapolis

celebrate seamlessly

LOCATED IN THE HEART OF THE VIBRANT NORTHEAST MINNEAPOLIS ARTS DISTRICT

IDEAL FOR GROUPS OF 150 UP TO 800 | EXCLUSIVE CATERING BY CRAVE CATERING