beer & cider brochure
2024 – 2025
Helping you grow footfall, sales and profits through beer & cider.
KEEP THE DRINKS FLOWING AND YOUR BUSINESS GROWING
A very warm welcome to the Greene King Beer & Cider Guide 2024 where you will find everything you need to help grow your footfall, sales and profits in these vitally important categories.
Beer and cider have long been the cornerstones of the Great British Pub and we at Greene King are proud and privileged to say that we have played our part in keeping it that way for 225 years.
The beer and cider market has changed dramatically over the centuries and it continues to evolve rapidly. To help you get a handle on the latest trends, you’ll find extensive research, insight and advice in this Guide to help you keep on top of the latest consumer preferences and ensure that you are offering your customers the range they are looking for.
One of the key consumer trends is undoubtedly a shift towards drinking more premium beers and ciders and that’s a trend that should be reflected on your bar. That’s not to say there isn’t a place for standard drinks that offer maximum value, but the majority of the growth we’re seeing in beer and cider is towards the more premium end of the price spectrum.
That trend bodes well for cask ale, the true heart of the genuine British pub experience. It’s worth noting that cask ale accounts for almost half of all ale serves and, what’s more, cask ale drinkers visit venues more frequently and spend more when they are out. The opportunity for cask ale is enormous in 2024 and beyond.
Other categories performing well and worthy of highlighting are world beers, stout, craft ales and low and no alcohol beers and ciders. You can learn a lot more about all of these opportunities inside and you will also find a comprehensive list of fantastic beers and ciders that you can order from Greene King.
WELCOME BEER GUIDE 2024 Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 2
BEER GUIDE 2024 CONTENTS Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 3 CATEGORY INSIGHT & ADVICE 4 Out of Home Consumer Trends 8 Cask Ale Overview 11 Ranging Advice for Draught and Packaged Beer & Cider RANGE LISTINGS - BEER 15 Permanent Cask Ales 20 Seasonal Cask Ales 27 Keg Ales 29 Packaged Ales 32 Draught Craft Ales 33 Packaged Craft Ales 36 Draught Lager 41 Packaged Lager 45 Stout RANGE LISTINGS - CIDER 50 Draught Cider 54 Packaged Cider RANGE LISTINGS –LOW AND NO ALCOHOL 55 Packaged Low and No Alcohol
CONSUMERS PRIORITISE THEIR DISPOSABLE INCOME ON VISITS TO THE ON-TRADE
Despite a challenging marketplace, consumers are still engaging positively with hospitality venues.
COST OF LIVING IS HAVING AN IMPACT…
1 in 3 consumers are going out less often than before 61% of those are doing so because they are worried about the cost of living BUT ENGAGEMENT LEVELS REMAIN
KEEPING US SOCIAL!
67% consumers agree that eating and drinking out is the treat they most look forward to.
60% say it’s the main way they socialise
BEER GUIDE INSIGHT BEER GUIDE 2024 Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 4
[CGA COST OF LIVING CONSUMER PULSE (1,006 UK&I CONSUMERS) DECEMBER 2023]
out of home consumers
at least monthly
at least weekly
HIGH 90% of
visit
42% visit
OCCASIONS & DAYPARTS ARE CHANGING
l Casual visits are on the rise whilst higher tempo and work-based occasions have declined.
l Family-led visits and treat occasions are also growing and provide an opportunity for trade-ups into more premium options
l The number of consumers visiting during the day has grown by 5%, whilst those visiting in the evening have declined by 7% since the pandemic
l Thursdays and Sundays are growing in popularity for visits too which offers a clear opportunity to attract more consumers, more often into the trade.
DRINKING HABITS SEEING SOME POLARISATION
l 40% of consumers are drinking fewer, but better quality drinks
l 20% are trading down into cheaper drinks like softs and low/no options
CGA COST OF LIVING CONSUMER PULSE (1,000 UK&I CONSUMERS)
FEBRUARY 2023 / CGA BRANDTRACK Q3 2022 –SAMPLE SIZE 1347-4998
If you were choosing what to drink out, and the total of your bill was the same regardless of which option you picked, which of the following would you prefer?
Luxury / super premium drink: 22%
High quality / premium drinks: 44%
Medium quality drinks: 24%
Standard / lower quality drinks: 5%
Value / entry level drinks: 5%
[CGA BY NIQ: GLOBAL REACH APRIL 2023. SAMPLE SIZE: 27217]
WORLD LAGER HITS THE HEIGHTS
World lager has overtaken standard lager to become the largest category within lager – accounting for over a quarter of all beer serves.
World Lager: 26.7% (+3.1%)
Standard Lager: 24.2% (-1.8%)
Premium Lager: 9.4% (-1.4%)
Premium 4% Lager: 8.5% (-0.6%)
l No and low alcohol beer, while small at less than 1% of all beer volume, is still in growth
l Stout also continues to take share, up 1.4%
[CGA BY NIQ OPM MAT P13 2023]
BEER GUIDE 2024 BEER GUIDE INSIGHT Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 5
SESSION IPA
4.0% ABV BALANCED & EASY DRINKING
DRY HOPPED LAGER
4.5% ABV REFRESHINGLY FILTERED
PERFECTLY EXECUTED
DELICATELY BALANCED CRISP, REFRESHING LAGER ALWAYS HITS THE SPOT
3.4% ABV FRUITY & REFRESHING FRUITY
4.3% ABV JUICY & SMOOTH
ALL DAY IPA
IPA
UNLAWFULLY FRUITY CLOUDED CONVICTION DIVINELY FRUITY ETERNALLY LIGHT
Cask ale remains a key category for your venue.
CASK ALE PERFORMANCE AND RANGING
WHY CASK?
l Cask ale accounts for nearly half of all ale serves1
l Cask is unique to the on-trade meaning that ale enthusiasts will be seeking out your venue for a great selection of cask
l Cask ale is a lucrative category with 5.4m consumers drinking it outof-home2
MORE PEOPLE
l Cask ale drinkers are hugely influential in determining which venue their mixed group visits3
l 57% of cask drinkers would visit less often or not visit again if cask was removed
MORE OFTEN
l Cask ale drinkers visit venues on average 2.2 times per week.
l That’s 29% more frequently than the average drinker4
MORE SPEND
l Cask ale drinkers consumer an average of 4.1 serves per occasion.
l That’s 5% more serves than the average beer drinker4
l Cask ale drinkers spend an extra £200 a year compared with regular drinkers.
40,522
Venues stock cask
54% Of draught ale stockists have cask on the bar
10% Of the entire beer category is cask ale
£1.1bn is spent on cask ale in the on-trade
969,000
Barrels are sold
44% Of all ale volume is cask
Share of volume:
BEER GUIDE INSIGHT BEER GUIDE 2024 Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 8
DATA
[CGA OPM
TO P12 2023 (02/12/2023)]
[1 CGA OPMS MAT 17/06/2023, 2 CGA BRANDTRACK, 3 APPBG CASKENOMICS, JUNE 2021, 4 KANTAR ALCOVISION JUN 2022] 69% - Amber 27% - Golden 4% - Dark
IMPROVE QUALITY AND BROADEN YOUR CASK LINE-UP WITH 4.5G PINS
l 50% of cask ale drinkers are willing to pay more for a better quality drink and 4.5G pins make it easier than ever to offer a quality serve which is fantastic news for your bottom line.
l Pins allow you to increase your cask range, minimise the risk of wastage and reduce the chance of poorquality offerings.
l You only need to sell 12 pints a day to maintain quality so you can showcase an exciting line-up of fresh cask ale all week long.
Pins: when to use them
l To broaden your range of cask ale
l To maintain quality during quieter times of the week
l To offer cask for the first time, or reintroduce to your venue
[BRANDTRACK FEBRUARY 2023, SAMPLE SIZE: CRAFT BEER CONSUMER, 629 / GB CONSUMER, 4992 / LAGER DRINKER, 1372 / CASK ALE DRINKER, 529]
RANGE ADVICE
Considerations when choosing what to stock:
1. Style Two in three pints of cask ale sold is amber, although golden ale is growing.
2. National v Local National brands have broad appeal while local choices are growing in popularity.
3. Permanent v Rotation Stock choices your customers can recognise and add new options alongside to create interest and excitement.
CASK: TOP TIPS!
APPEAL TO A WIDER AUDIENCE WITH GOLDEN ALES
Golden Ale Drinkers…
l Visit more frequently: 54% visiting weekly (compared to 46% for average drinker)
l Spend more: £121 per month average (compared to £108 for average drinker)
Golden Ale Drinkers Are…
l Younger
l More affluent
Golden Ale Is…
l More appealing to female consumers
l 27% female (compared with 16% female for Amber Ale)
[CGA BRANDTRACK Q1 2022]
In our extensive experience:
Price Contrary to what you might expect, we see pints sold per pub increase with increased price per pint. People see higher priced as better quality and not charging more not only puts drinkers off, it reduces pub margins.
Quality Offering better quality cask beer improves the margins you make.
Local Beers In some venues and areas, widely recognised regional favourites can be popular.
Rotations Don’t rotate too quickly! Drinkers expect beers to stay on longer than some licensees may think.
Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 9
The Cask Iron Guarantee is a sale or return policy, giving you the confidence to stock a full range of Greene King cask ale for your drinkers to enjoy.
If any Greene King cask ales – broached or un-broached – go out of date, you can claim a full refund for un-broached & credit for remaining volume on broached casks*.
Excludes pins. Full terms below and at www.greenekingbrewery.co.uk/ caskironguarantee
Available to all Greene King supplied Free Trade accounts on all cask ale orders*
WORKS *FULL TERMS AND CONDITIONS: Subject to the terms and conditions below, if you are unable to sell any Greene King cask ale (9 gallon only) that you order from Greene King Brewing and Retailing Limited (“Greene King”) because it either (A) goes off whilst on sale, or (B) reaches its stated expiry date (either whilst on sale or before going on sale), then Greene King will credit your account with the value equivalent to the expired stock you return to us (the “Cask Iron Guarantee”). The value credited to you will be a pro-rata credit of Greene King’s original sale to you, and not the value of your retail price to consumers. This promotion applies to all Greene King cask ale purchases (9 gallon only) during any quarter (1 January – 31 March, 1 April – 30 June, 1 July – 30 September and 1 October – 31 December). A maximum of 4 containers can be returned per customer (broached or un-broached) under this Cask Iron Guarantee in any quarter. 4.5 gallon pins are excluded. The customer should check all containers have a readable label including all appropriate expiry information at point of delivery and the point of return. Without this label being visible Greene King will be unable to accept your return. Returns will only be accepted when the remaining volume is 16 pints (2 gallons) or more. Customer must quote ‘Cask iron Guarantee’ when calling Beer Returns. Credit will be offered on the remaining volume only – not the full container. You will be notified of the amount of credit you are entitled to as a result of the Cask Iron Guarantee by your SDM. The credit on all returns will be subject to the returned product passing a Greene King quality check upon receipt. All returns should be logged and processed through the usual Greene King beer returns/ullage procedure as notified to you in our standard terms and conditions. Greene King will endeavour to collect all returns within a reasonable period. If logged 48 hours prior to a delivery the uplift tag would print the next day and it would then be collected alongside the next delivery. The ‘Cask Iron Guarantee’ can be used in conjunction with any other promotion. Implementation and decisions relating to the ‘Cask Iron Guarantee’ will be at the full discretion of Greene King. Any extension of this guarantee is at the full discretion of Greene King. Greene King may withdraw or amend this offer at any time. Westgate Brewery, Bury St Edmunds IP33 1QT. Place your cask orders in the usual way 1. Contact Beer Returns to report any casks that do not sell through before expiry quoting ‘Cask Iron Guarantee’ 2. Drays will uplift expired beer and return to Greene King for quality checks 3. Beer Returns authorise a credit to your account (maximum 4 per 3-month period) 4.
HOW IT
BEER & CIDER RANGING ADVICE
Choosing the right range for your venue and presenting it effectively to your customers is key to maximising sales.
LAGER & LAD (LONG ALCOHOLIC DRINK) DRAUGHT LINE UP
CIDER
l Cider variants will vary depending on venue type
l Consider mainstream and premium apple variants
l Fruit cider is also key, particularly in wet-led venues
STOUT
l Stout is a category in growth with volume sales up 20.4% in 2023 [Source: CGA]
l The majority of venues should have a draught stout option to tap into this trend
PRICING
l Ensure there is a clear pricing ladder to enable customers to trade up into more premium options on certain occasions
l Given that consumers are interested in more premium options, it’s important that a range reflects this
l However… it’s also important to have an entry option for consumers who socialise regularly in a venue and that option will depend on the nature of the venue
l A value-led, community wet-led pub will typically have one or two standard lager brands and a standard keg ale on the bar while a premium food-led venue will likely lead with premium 4% choices like Amstel.
[CGA OPMS]
BEER GUIDE 2024 BEER GUIDE INSIGHT Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 11
DRY LED WET LED RECOMMENDED NUMBER OF POURING TAPS MAINSTREAM PREMIUM MAINSTREAM PREMIUM STANDARD PREMIUM 4 PREMIUM WORLD SPECIALITY/ CASK ALE KEG ALE CIDER CRAFT 1 1 1 2 0-1 3+ 1-2 1-2 0 1 1 3+ 2+ 2-4 1-2 2-3 1 1 1 2-3 1+ 2+ 1-2 2-3 0 1 1-2 3+ 2+ 2-4 1-2 1-2
Greene King are committed to driving quality and keeping cask ale the best and freshest beer on the bar.
Our extensive customer support includes:
Investment in our cask pins programme
The cask iron guarantee Y Y Y Y Y
Cellar support kits
Beer genius online training programme
Open to all free trade customers
Advanced cellar management training* and brewery tours
Available to select customers.
visit www.greeneking.co.uk/our-beers/quality-champs
CRAFT ALE PLAYS AN IMPORTANT ROLE
l It’s the fastest growing ale category
l It’s attracting younger drinkers, demonstrating its relevance to a younger audience
l It has brought energy and momentum back to the ale category
ALE SUB-CATEGORIES
Ale has three distinct subcategories, all playing different roles. They don’t all have a role in every outlet, but they are all important nationally.
TYPICAL FRIDGE LAYOUT
l It takes 8hrs to chill a bottle of beer
l Ensure you have space for top-selling lines
l Stock products that add breadth to your draught range
l Flex space according to your target consumer and season
l Stacking units in the back bar area is an excellent way to professionally display and communicate your offer
l Displays should be refreshed every two to four weeks to achieve maximum standout and interest at the bar
l Make your range visible: Not everyone studies the fridge so make sure your customers know your range of choices via beer menus, table talkers and chalk boards
BEER GUIDE 2024 BEER GUIDE INSIGHT Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 13 TRADITIONAL KEG ALE 37% £3.25 LESS AFFLUENT Midlands, North & Scotland VALUE CRAFT ALE 20% £5.32 YOUNGER AND MORE AFFLUENT Metropolitan ENERGY & EXCITEMENT CASK ALE 41% £3.81 MORE AFFLUENT South, London & Midlands QUALITY & PROVENANCE
[CGA 2022 / KANTAR ALCOVISION 2022]
% OF UK VOLUME AVG PRICE PER PINT STRONGHOLDS / TYPICAL DRINKERS KEY ROLE THE SUB-CATEGORY PLAYS PEOPLE SCAN THE FRIDGE LIKE THEY READ A BOOK SO UTILISE THE TOP SHELF TO SELL YOUR MOST PROFITABLE LINES STOCK UP Keep fridges fully stocked and ensure bottle labels are facing forward KEEP IT SIMPLE Clear blocks make it easier for the customers to find what they want RTD’S APPLE CIDER WORLD AND CRAFT PREMIUM LAGER, NO & LOW, PREMIUM ALE FRUIT CIDER
DRAUGHT ALE
Our flagship beer. An easy drinking, fresh, sessionable IPA. A satisfying toffee / caramel note with a clean, dry finish.
Championing Grass Roots Sport
BEER GUIDE 2024 OUR PERMANENT CASK ALES Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 15 OUR PERMANENT RANGE KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
with
an
OF BRITAIN 2023 CHAMPION BEER
Brewed longer to a unique recipe using pale, amber and crystal malts, making it a full flavoured, smooth and mature beer.
HIGH ROS OF 72 PINTS PER WEEK*
*CGA December 2023. Free Trade ROS MAT
RUDDLES BEST
STYLE CLASSIC ALE
COLOUR CHESTNUT BROWN
%ABV 3.7%
SIZE 9G
094943
Hoppy citrus undertones, balanced with bitterness and a light sweetness. Packed with soft fruit aromas.
LONDON GLORY
STYLE CLASSIC ALE COLOUR RICH AMBER
%ABV 4.1% SIZE 9G 408001
A beer worthy of celebrating our great capital city, notes of toffee accompany herbal and resin hop flavours.
BELHAVEN 80/-
STYLE SCOTTISH ALE
COLOUR RED
%ABV 3.9%
SIZE 9G 457258
It is a timeless cask ale and one of Scotland’s favourites thanks to its distinctive and full-bodied flavour well suited for pies and broths. Once described as ‘the burgundy of Scotland, experience 80/- in an unhurried atmosphere to fully appreciate this satisfying and complex character.
HARDYS & HANSONS BITTER
STYLE BITTER
COLOUR TAWNY AMBER
%ABV 3.9%
SIZE 9G
180934
An excellent balance of sweetness and bitterness that combines with a subtle hop character.
OLDE TRIP
STYLE CLASSIC ALE
COLOUR DARK COPPER
%ABV 4.3%
SIZE 9G 179081
A rich toffee flavoured beer bursting with fruity character, perfectly balanced with a clean bitter finish.
MORLAND ORIGINAL BITTER
STYLE BITTER
COLOUR AUBURN COPPER
%ABV 4.0%
SIZE 9G
096202
A refreshing and clean tasting beer with a subtle malt and fruit character and pronounced bitter finish.
BEER GUIDE 2024 OUR PERMANENT CASK ALES Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 17
AMBER ALES KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
NO. 1 PREMIUM TRADITIONAL ALE
*
A malty, full bodied and refreshing ale, with a delicious toffee/caramel flavour.
NO. 1 CHOICE FOR TRADITIONAL ALE DRINKERS**
*CGA OPMS MAT to 02/12/23 **CGA Brandtrack August 2022
ABBOT ALE
STYLE PREMIUM ALE COLOUR RICH AMBER
%ABV 5.0%
SIZE 4.5G 002038
SIZE 9G 002011
Challenger and First gold hops give a base note of herbal hop and Fuggles as a late hop contributes the main fragrant fruity and floral and spicy notes. Fermenting slowly to give fruity esters Abbot Ale provides a complex, satisfying and warming experience.
OLD SPECKLED HEN
STYLE PREMIUM ALE COLOUR AUBURN COPPER %ABV 4.5% SIZE 4.5G 296784
SIZE 9G 171749
A distinctive rich malty taste bursting with toffee character, fruity aroma and deliciously smooth.
OLD GOLDEN HEN
STYLE GOLDEN ALE
COLOUR LIGHT GOLD
%ABV 4.1%
SIZE 4.5G 461484
SIZE 9G 285839
A light and refreshing golden beer with subtle tropical fruit notes and a deliciously smooth finish.
YARDBIRD
STYLE PALE ALE
COLOUR LIGHT GOLD
%ABV 4.0%
SIZE 9G 327677
Full of hops and with lasting fruity flavour, this beer is inspired by bold American pale ales.
DEUCHARS IPA
STYLE IPA
COLOUR GOLD
%ABV 3.8%
SIZE 4.5G
461476
SIZE 9G 458866
Solid gold in colour, strongly aromatic, with hints of fresh citrus. The distinctive light malt and fresh floral flavours combine with the zesty citric hope to deliver a mouthwatering adventure.
BEER GUIDE 2024 OUR PERMANENT CASK ALES Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 19 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS
our current range of products online at: www.greenekingorders.co.uk
Find
PREMIUM ALES
GOLDEN AND PALE ALES
OUR SEASONAL ALES BEER GUIDE 2024 Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 20 STYLE COLOUR %ABV SIZES SCRUMDOWN GOLDEN ALE GOLDEN ALE GOLD 4.1% 4.5G & 9G A fragrant, fresh and easy drinking golden ale. Brewed from sweet pale malt and classic English hops. Late hopped with styrian for tropical and citrus fruit notes. A refreshing and satisfying ale. THE 2024 SEASONAL RANGE KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk february / march
A delicious full-bodied, hoppy golden ale with delicious malty characters. Perfectly balanced with citrus characters.
A hoppy amber ale brewed with five different malts for rich body and biscuity sweetness. Late hopped with galaxy and citra for lots of fruity flavour. Inspired by the train service put on for hop picking families in 19th-20th century.
Laid back and refreshing with a golden sunshine glow. Rye and crystal malts reveal toffee and spice while pale and carapils malt add sweetness and body. A truly sessionable beer!
A refreshing hoppy golden ale made with a fusion of fragrant hops which deliver citrus and tropical fruit notes. A delicious and thirstquenching beer.
BEER GUIDE 2024 OUR SEASONAL ALES Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 21 STYLE COLOUR %ABV SIZES FALSE NINE GOLDEN BEER GOLDEN BEER GOLD 4.0% 4.5G & 9G
STYLE COLOUR %ABV SIZES WOLFPACK SESH IPA SESSION IPA GOLD 3.8% 4.5G & 9G
STYLE COLOUR %ABV SIZES HOPPING SPECIAL AMBER ALE AMBER ALE AMBER 4.5% 4.5G & 9G
STYLE COLOUR %ABV SIZES SPRING BREAK GOLDEN ALE GOLD 4.4% 4.5G & 9G
KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS may / june / july may / june march / april / may march / april Find our current range of products online at: www.greenekingorders.co.uk
A light and fruity IPA brewed in collaboration with Laine Brew Co. A mixture of mandarina bavaria and cascade hops give off tropical notes of mango and passionfruit in the forefront, with a background of citrus, tangerine and grapefruit.
A bright, refreshing, session ale with fresh citrus notes. Perfect for the summer.
A juicy, tropical golden beer bursting with fruit flavours. Inspired by Greene King’s very own brewery fire brigade, formed in 1888.
A complex autumn beer with fruit aromas and taste set against biscuity malt which adds body and warmth. Fragrant notes of blackcurrant, lemon and orange peel.
BEER GUIDE 2024 OUR SEASONAL ALES Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 23 STYLE COLOUR %ABV SIZES WATCH ROOM GOLDEN ALE GOLD 4.3% 4.5G & 9G
STYLE COLOUR %ABV SIZES SCORCHER SESSION ALE LIGHT GOLD 3.8% 4.5G & 9G
STYLE COLOUR %ABV SIZES BONKERS CONKERS AUTUMN ALE AMBER 4.1% 4.5G & 9G
STYLE COLOUR %ABV SIZES KING MANGO PALE ALE LIGHT GOLD 4.3% 4.5G & 9G
KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk september september / october july / august july / august
GOLDEN ALES
GOLDEN ALES
a great way to recruit drinkers into cask a great way to recruit drinkers into cask
IN DEMAND
MORE OUTLETS STOCKING (28.1% DISTRIBUTION GROWTH)*
4.1% ABV
Brewed using the nest malts and the rare Galaxy hop to give subtle tropical fruit notes and a deliciously smooth nish.
GROWING
VOLUME +19% IN THE LAST 12 WEEKS**
Highest rate of sale OF THE TOP 10 GOLDEN CASK ALES DELIVERING 106 PINTS PER WEEK*
4% ABV
Tropical fruit, mango and oral notes, with some spicy character. Good body balanced by a dry bitter linger.
Seasonal Golden Ales 2024
3.8% ABV
Winner of over 40 awards. Solid gold in colour, strongly aromatic, with hints of fresh citrus.
March - April May - June May - July July - August September - October
Sources: *Source: CGA OPM MAT to P12 2023 (02/12/2023). **Source CGA OPM Latest 12 weeks vs Previous 12 weeks (02/12/2023)
Brewed in collaboration with Nethergate brewery, this special halloween stout is easy drinking with delicious chocolate and blood orange characters.
A full-bodied ruby winter ale with a mellow fruity finish, with grapefruit and lemon citrus characters. Black malt also adds a nice level of refreshment.
A delicious, full-bodied beer with fruity esters and a malted toffee taste. No wonder it continues to be a best-selling Christmas ale!
A super premium ale. Distinctive, full-bodied, smooth and mature, bursting with fruit cake and toffee flavours.
BEER GUIDE 2024 OUR SEASONAL ALES Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 25 STYLE COLOUR %ABV SIZE ROCKING RUDOLPH PREMIUM BITTER DARK COPPER 4.2% 4.5G & 9G
STYLE COLOUR %ABV SIZE FIRESIDE WINTER ALE WINTER ALE RUBY 4.5% 4.5G & 9G
STYLE COLOUR %ABV SIZE ABBOT RESERVE PREMIUM ALE DARK COPPER 6.5% 4.5G & 9G
STYLE COLOUR %ABV SIZE BLOOD HOUND STOUT EBONY 4.4% 4.5G & 9G
KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk december november / december january / november / december october
A WONDERFULLY BALANCED, REFRESHING AND EASY DRINKING SMOOTH SESSION ALE WITH TOFFEE AND CARAMEL NOTES. ESTABLISHED IN 1719, BELHAVEN IS SCOTLAND'S OLDEST BREWERY.
BELHAVEN BEST IS THE TOP SELLING KEG ALE IN SCOTLAND*
*CGA OPM Data to P12 2023 (02/12/2023) Total On Trade GB MAT
457061 Belhaven 80/- Scotland 11G/50L 3.9 415652 Belhaven Best Scotland 30L 3.2 700337 Belhaven Best Sankey Scotland 11G/50L 3.2 458882 Coast to Coast England 30L 4.6 462103 Greene King IPA Smooth England 11GL/50L 3.4 180705 Hardys & Hansons Dark Mild England 11G/50L 3.1 458904 Maltsmiths IPA England 30L 4.6 712289 McEwans 60/- Scotland 11G/50L 3.2 712319 McEwans 70/- Scotland 11G/50L 3.7 712297 McEwans 80/- Scotland 11G/50L 4.2 451845 Old Speckled Hen England 11G/50L 4.5 453392 Old Speckled Hen England 30L 4.5 106114 Ruddles Best England 11G/50L 3.7 712262 Youngers Tartan Special Scotland 11G/50L 3.7 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV
KEG ALES
462103 Greene King IPA Smooth
415652
Belhaven Best
458904 Maltsmiths
IPA
451845 Old Speckled Hen
457061
Belhaven 80/-
WHY NOT TRY... BELHAVEN BEST It’s Scotland’s favourite ale and that’s for a reason! A beautifully balanced refreshing and easy-to-drink ale that’s packed full of toffee and caramel notes. It’s definitely worth giving it a try. BEER GUIDE 2024 OUR KEG ALES Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 27 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
106114 Ruddles Best
SPANISH, NOT SPAN"iSH".
100% BREWED iN GALiCiA SiNCE 1906
Spain’s No1 Beer Brand* | Matured for 20 days | Carbon neutral brewery
*Source: ACNielsen FebMar 2023
PACKAGED ALES
142005 Abbot Ale England 12 x 500ML 5 210863 Abbot Ale England 24 x 500ML 5 194498 Abbot Reserve England 8 x 500ML 6.5 171927 Belhaven 80/- Export Scotland 8 x 500ML 3.9 210898 Belhaven Best Scotland 24 x 440ML 3.2 402879 Belhaven Wee Heavy Scotland 12 x 330ML 7.4 458874 Deuchars IPA Scotland 8 x 500ML 4.4 461972 Greene King IPA England 8 x 500ML 3.4 462057 Greene King IPA Gluten Free England 8 x 500ML 3.4 418945 Greene King Light Ale England 24 x 330ML 3 194528 Old Crafty Hen England 8 x 500ML 6.5 285987 Old Golden Hen England 8 x 500ML 4.1 459684 Old Speckled Hen England 12 x 500ML 4.8 459722 Old Speckled Hen Gluten Free England 8 x 500ML 4.8 327979 Ruddles County England 8 x 500ML 4.3 309164 Yardbird England 8 x 500ML 4 744822 Harviestoun Bitter & Twisted Scotland 8 x 500ML 4.2 195753 Manns Brown Ale England 24 x 275ML 2.8 180683 Newcastle Brown England 12 x 550ML 4.7 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV
210863 Abbot Ale
285987 Old Golden Hen
210898 Belhaven Best
462057 Greene King IPA GF
309164 Yardbird
IPA WHY NOT TRY... ABBOT RESERVE
458874 Deuchars
super-premium
matured
longer
distinctive full-bodied beer, bursting
fruit cake
flavour.
BEER GUIDE 2024 OUR PACKAGED ALES Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 29 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
If your customers like Abbot Ale, they’ll love Abbot Reserve, a
beer that is
for
to create a
with
and toffee
Perfect to sip and savour.
Asahi UK Ltd SOURCE: CGA BRANDTRACK OCTOBER 2023 PERONI NASTRO AZZURRO VOTED AMONGST PREMIUM LAGER CONSUMERS NO.1 BRAND OF CHOICE
SOURCE: CGA 26 W/E DATA TO 02/12/23 VS. YA VALUE SALES
Keg)
& 30L Keg)
Peroni Nastro Azzurro Stile Capri (24x330ml) Peroni Nastro Azzurro 0.0% (24x300ml) Peroni Nastro Azzurro 5% (24x330ml) Peroni Nastro Azzurro Gluten Free (24x330ml) Asahi Super Dry (50L Peroni Nastro Azzurro (50LLtd
Asahi Super Dry (24x330ml)
CHOICE
SALE
AVERAGE LAGER
PRICE
VOTED
RATE OF
+33% HIGHER THAN
AT A PREMIUM
DRAUGHT CRAFT
456855 Flint Eye England 30L 4.5 463002 Hazy Day England 30L 4.3 416217 Ice Breaker England 30L 4.5 456006 Ice Breaker England 11G/50L 4.5 456553 Level Head England 30L 4.0 458904 Maltsmiths IPA Scotland 30L 4.6 458912 Maltsmiths Pils Scotland 30L 4.6 463606 Prior Life England 30L 3.4 456251 Wolfpack Sesh IPA England 11G/50L 3.8 273849 Blue Moon USA 20L 5.4 409911 Camden Hells Lager England 30L 4.6 424007 Camden Hells Lager England 11G/50L 4.6 739993 Harviestoun Schiehallion Scotland 11G/50L 4.8 763134 Innis & Gunn IPA Scotland 11G/50L 4.2 742382 Innis & Gunn Lager Scotland 11G/50L 4.6 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV
456553 Level Head 463002 Hazy Day 456251 Wolfpack Sesh IPA 456855 Flint Eye 463606 Prior Life 416217 Ice Breaker WHY NOT TRY... HAZY DAY As one of the latest beers from Greene King’s fastgrowing craft range, Hazy Day is a fantastic option for bringing more customers into the craft category as well as appealing to existing craft fanatics. It’s a smooth, unlawfully fruity hazy IPA with orange, grapefruit and tropical notes. OUR DRAUGHT CRAFT BEER GUIDE 2024 Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 32 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
PACKAGED CRAFT
337737 Belhaven Craft Pilsner Scotland 12 x 330ML 4.8 457894 Flint Eye England 6 x 4 x 330ML 4.5 458173 Flint Eye England 24 x 330ML 4.5 463185 Hazy Day England 6 x 4 x 330ML 4.3 463258 Hazy Day England 24 x 330ML 4.3 451225 Ice Breaker England 12 x 330ML 4.5 457908 Level Head England 6 x 4 x 330ML 4 464262 Prior Life England 10 x 330ML 3.4 463576 Prior Life England 24 x 330ML 3.4 463584 Prior Life England 6 x 4 x 330ML 3.4 421946 Beavertown Gamma Ray England 24 x 330ML 5.4 454917 Brewdog Punk IPA Scotland 12 x 330ML 5.4 402712 Camden Hells Lager England 24 x 330ML 4.6 713331 Harviestoun Schiehallion Scotland 8 x 500ML 4.8 460844 Peroni Capri Italy 24 x 330ML 4.2 729734 Williams Joker Scotland 12 x 500ML 5 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV
457908 Level Head
451225 Ice Breaker
463258 Hazy Day
463584 Prior Life
WHY NOT TRY... LEVEL HEAD With a hoppy aroma and delicately balanced tropical and grapefruit notes on the palate, Level Head is the ideal session IPA. Made using Cascade, Centennial, Galaxy and Mosaic hops, this is a true taste sensation and easy-drinking style. BEER GUIDE 2024 OUR PACKAGED CRAFT Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 33 NEW FOR 2024 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
457894 Flint Eye
LET US INVEST IN YOUR BUSINESS LAGER CRAFT CIDER GREENE KING & BELHAVEN GREENE KING & BELHAVEN *Investment based on total volume of over 250+brls per annum and will be spread across a 3 year SmartDispense® deal. Manufactured from FSC® Recycled certified fibre, derived from 100% pre and post-consumer waste. SCAN THE QR CODE TO FIND OUT MORE PLUS A FULL PACKAGED RANGE TO DRIVE VALUE IN YOUR FRIDGE WELCOME TO THE RANGE GREENE KING & BELHAVEN WORKING WITH * * * * * *available in Scotland only
Sustainability
SCAN THE QR CODE TO FIND OUT MORE WANT TO KNOW MORE? SPEAK TO YOUR WHOLESALE REP TODAY With SmartDispense® you can serve better SAVE UP TO 85% ON WASTE BEER, CIDER & WATER* 6 or 12 WEEK CLEAN CYCLE DELIVERED BY OUR TECHNICAL TEAM £5000 SAVINGS ON BENEFITS WHEN YOU SIGN UP TO SMARTDISPENSE®** *Up to 85% reduction in beer, water chemical and CO2 wastage based on changing from a weekly to 6 weekly line cleaning. ** When you sign up to SmartDispense® you gain access to Heineken Business Builder which allows you access to multiple special deals with external suppliers. *** Average system saving among HEINEKEN SmartDispense® CellarPro customers. Based on 10 taps, weekly line clean and minimum 3 kegs/week volume with £1.55 cost price/p. +4% sales per year with consistent quality draught and staff training* Quality Save 20,100 pints per year*** Water saving: 8,300 pints p.a. Waste saving: 1,700 pints p.a. Gas saving: 10,100 pints p.a. Chemicals saving: 391 pints p.a.
Save 156 hours per year from line cleaning and reinvest your valuable time
Gain access to Smart Energy Bundle and SmartServices to reduce costs and improve business operations and profitability Profitability Easy to use systems and routine SmartService visits to improve safety for guests and staff Safety
Time Saving
DRAUGHT LAGER 327685 Belhaven House Lager Scotland 11G/50L 4 411959 Belhaven Saltire Lager Scotland 11G/50L 4 423914 Estrella Galicia 1906 Reserva Spain 30L 6.5 455794 ABK Hell Lager Beer Germany 11G/50L 5 174373 Amstel Lager Netherlands 11G/50L 4.1 461565 Asahi Super Dry Japan 11G/50L 5 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV OUR DRAUGHT LAGER BEER GUIDE 2024 Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 36 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
ESTRELLA GALICIA
While many beers claim Spanish heritage, Estrella Galicia is a true Spanish icon that’s only ever brewed in Galicia. Crafted there since 1906 and making use of a 20 day maturation process, it’s Spain’s number one beer brand – and it’s also made in a carbon-neutral brewery!
WHY NOT TRY...
423825
Estrella Galicia
419585
Wolfpack Pilsner
457762
Peroni Nastro Azzurro
418457
Wolfpack Lager
461719
Cruzcampo
338822
454577 Beck’s Vier Germany 11G/50L 4 460992 Birra Moretti Italy 22GL/100L 4.6 738113 Birra Moretti Italy 30L 4.6 23361 Birra Moretti Italy 11G/50L 4.6 415504 Bud Light USA 11G/50L 3.5 100949 Budvar Draught Czech Republic 11G/50L 5 453716 Budweiser Draught USA 11G/50L 4.5 196768 Carling Draught England 22GL/100L 4 338822 Carling Draught England 11G/50L 4 463428 Carlsberg Danish Pilsner Grundy Denmark 11GL/50L 3.4 463398 Carlsberg Danish Pilsner Sankey Denmark 11GL/50L 3.4 311363 Cobra England 11G/50L 4.3 739721 Coors Light USA 11G/50L 4 453783 Corona Draught Mexico 11G/50L 4.5 461719 Cruzcampo Spain 11G/50L 4.4 726379 Estrella Damm Spain 11G/50L 4.6 423825 Estrella Galicia Spain 30L 4.7 462162 Estrella Galicia Grundy Spain 11G/50L 4.7 460208 Foster’s Grundy Australia 11G/50L 3.7 460216 Foster’s Sankey Australia 11G/50L 3.7 460232 Foster’s Sankey Australia 22GL/100L 3.7 763002 Franciscan Well Chieftain IPA Ireland 30L 5.5 712491 Furstenberg Export Germany 11G/50L 5.3 456723 Grolsch Netherlands 11G/50L 4 136676 Heineken Lager Netherlands 11G/50L 5 151888 Leffe Blonde Belgium 20L 6.6 457126 Madri Spain 11G/50L 4.6 457754 Peroni Nastro Azzurro Italy 30L 5 457762 Peroni Nastro Azzurro Italy 11G/50L 5 733707 Pilsner Urquell Czech Republic 30L 4.4 412432 Pravha Czech Republic 11G/50L 4 329912 San Miguel Grundy Spain 11G/50L 5 191243 Sankey San Miguel Spain 11G/50L 5 173776 Staropramen Belgium 11G/50L 5 454941 Stella Artois Belgium 10GL 4.6 454968 Stella Artois Belgium 22GL/100L 4.6 601678 Tennent’s Lager Scotland 22GL/100L 4 601619 Tennent’s Lager Scotland 11G/50L 4 712726 Weihenstephan Germany 30L 5.4 737974 West 4 Scotland 11G/50L 4 799953 West Hefeweizen to 50ltr Heidi Scotland 11G/50L 5.2 799945 West St Mungo Lager Scotland 11G/50L 4.9 418457 Wolfpack Lager England 11G/50L 5 419585 Wolfpack Pilsner England 11G/50L 4.4 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV BEER GUIDE 2024 OUR DRAUGHT LAGER Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 37 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
Carling Draught
We do more than
Carling
4% is the preferred ABV for core*.
Coors
Top 10 Global and UK beer brand. 7 pints per second being consumed in the UK*.
*Conjointly Survey with 800 last 3-month lager users, August 2023.
Aspall #1 super premium cider in the On-Trade with 71% value share*.
Aspall puts more money in the till +£7k per outlet per annum vs other super premium ciders**.
*IRI Total outlets value share L12w w/c 12th August 23. **CGA OPM Data P09 2023 - 12 Weeks Ending to 09/09/2023.
*CGA OMPS P01 2023 (52 Weeks Ending 28/01/2023).
Aspall Blush
Inspired by the hedgerows, with sweet real blackberries, balanced by crisp apples.
Interested in stocking our brands? Get in touch with your local Sales Development Manager today!
just great beer.
Madrí
A valuable brand, 2nd biggest draught world lager*.
Pravha
A lighter tasting pilsner. Pravha is refreshingly light at 4% ABV and full flavoured pilsner.
Staropramen
Perfectly balanced for 150 years. Staropramen was created in 1869 and in the heart of Prague by two visionary Brewmasters who set out to create a beer that would be better than the rest. The result was a full bodied Czech pilsner that is known around the world.
Rekorderlig Packaged #1 in the On-Trade with the strongest YOY growth*.
*GB MAT, CGA OPMS 17.06.2023, MAT and 12wks data and IRI 15.07.2023. *Cider
subsegment performance value sales IRI all outlets w/c 12th August 23 & CGA report P6 2023. ProQuo Brand Tracking, P1-9 2023
AVAILABLE THROUGH GREENE KING
To a future with more cheers
Please drink responsibly. ©2024 AB InBev UK Limited, all rights reserved.
PACKAGED LAGER
423922 Estrella Galicia 1906 Black Coupage Spain 6 x 4 x 330ML 7.2 423906 Estrella Galicia 1906 Reserva Spain 24 x 330ML 6.5 461573 Asahi Super Dry Japan 24 x 330ML 5 454356 Becks Pilsner Germany 24 x 275ML 4 713986 Birra Moretti Italy 24 x 330ML 4.6 412165 Blue Moon USA 24 x 330ML 5.4 100345 Budvar 330 Czech Republic 24 x 330ML 5 713293 Budvar Czech Republic 20 x 500ML 5 419011 Budweiser USA 24 x 330ML 4.5 453813 Cobra England 24 x 330ML 4.5 739730 Coors Light USA 24 x 330ML 4 320338 Corona Spain 24 x 330ML 4.5 271854 Desperados Beer France 24 x 330ML 5.9 713633 Erdinger Weissbier Germany 12 x 500ML 5.3 714044 Estrella Damm Spain 24 x 330ML 4.6 454763 Estrella Galicia Spain 2 x 12 x 330ML 4.7 423841 Estrella Galicia Spain 24 x 330ML 4.7 423876 Estrella Galicia Spain 6 x 4 x 330ML 4.7 423884 Estrella Galicia Gluten Free Spain 6 x 4 x 330ML 5.5 113862 Heineken Netherlands 24 x 330ML 5 152493 Holsten Pils Germany 24 x 275ML 5 715105 McEwan’s Export Scotland 24 x 500ML 4.5 714613 Modelo Especial Mexico 24 x 355ML 4.5 457789 Peroni Gluten Free Italy 24 x 330ML 5 457797 Peroni Nastro Azzurro Italy 24 x 330ML 5 102771 San Miguel Spain 24 x 330ML 5 452264 Sol Mexico 24 x 330ML 4.2 454976 Stella Artois Belgium 24 x 330ML 4.6 421784 Tyskie Poland 20 x 500ML 5 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV
423876
Estrella Galicia
739730
Coors Light
102771
San Miguel
423884
Estrella Galicia GF
320338 Corona
WHY NOT TRY... ESTRELLA GALICIA GLUTEN FREE Lose the gluten but not the flavour with this delicious, refreshing lager from Spain’s number one beer brand. It’s perfect for the many customers out there who need or want to eliminate gluten from their diet. BEER GUIDE 2024 OUR PACKAGED LAGER Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 41 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
113862 Heineken
A WINNING PORTFOLIO FROM CMBC
Carlsberg has higher levels of consumer consideration, preference & first choice.*
Carlsberg has the highest level of brand awareness in standard lager (+1% vs Carling and Fosters).
Outperforming competitors for quality, sustainability and worth paying more for sentiments.
*Ipsos BHT H2 2021, **Brand Track Survey 8k respondents
San Miguel is the No.1 brand of choice in the On Trade.
With 5 million consumers saying they would choose to drink it if it was available on the bar they visited.**
Carlsberg Marston’s Brewing Company is a proud member of the Portman Group, promoting responsible drinking.
@CMBCUK @CMBCUK
A SMOOTH, DEEP AND DISTINCTIVE 4.2% SCOTTISH STOUT THAT DELIVERS RICH, ROAST FLAVOURS WITH A HINT OF CHOCOLATE.
4 . 2% ABV
DRAUGHT STOUT
405215 Belhaven Black Scotland 30L 4.2 304553 Belhaven Black Scotland 11G/50L 4.2 29327 Guinness Ireland 11G/50L 4.1 405029 Guinness Ireland 30L 4.1 304618 Belhaven Black Scotland 24 x 440ML 4.2 304561 Belhaven Black Scotland 8 x 500ML 4.2 459552 Guinness Microdraught Ireland 24 x 558ML 4.2 336951 Guinness Original Ireland 24 x 330ML 4.2 269264 Guinness Surger Ireland 24 x 520ML 4.1 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV WHY NOT TRY... BELHAVEN BLACK With stout on a roll, why not try a fantastic quality stout that offers fantastic value for money to both you and your customers? The award winning Belhavan Black is the fastest growing stout brand in the UK and is made with love and care in Scotland’s oldest working brewery.
304561
Belhaven Black
405215
Belhaven Black
PACKAGED STOUT BEER GUIDE 2024 OUR STOUT RANGE Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 45 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk COMING SOON WOLFPACK ALPHA STOUT
Herefordshire's leading authentic cider maker Westons-cider.co.uk Contact your Greene King Sales Development Manager to discuss brand opportunities
Freshly pressed and slowly matured from apples sourced from within 50 miles of our Cider Mill
Adding significant incremental margin through category leading RSP's
WHY NOT TRY...
ASPALL CYDER LOW
With
TRADITIONAL CIDER
FRUIT CIDER
419518 Aspalls Cyder England 11G/50L 4.5 94455 Blackthorn Dry England 11G/50L 5 457657 Inch’s Apple Cider England 11G/50L 4.5 412548 Orchard Pig Reveller England 11G/50L 4.5 450962 Rosie’s Pig England 20L 4.2 173741 Stowford Press Cider England 11G/50L 4.5 88846 Strongbow Draught England 11G/50L 4.5 411525 Thatchers Dry England 11G/50L 4.8 278433 Thatchers Gold Cider England 11G/50L 4.8 411517 Thatchers Haze England 11G/50L 4.5 756480 Thistly Cross Traditional Scotland 30L 4.4 457509 Westons Vintage Cider England 11G/50L 5.2 456928 Woodpecker England 30L 4
422039 Carling Black Fruits England 11G/50L 4 455999 Kopparberg Strawberry & Lime Sweden 30L 4 419232 Magners Dark Fruits Ireland 11G/50L 4 418988 Old Mout Berry & Cherry England 30L 4 450504 Old Rosie England 20L 6.8 740371 Rekorderlig Strawberry & Lime Sweden 30L 4 422624 Rosie’s Pig Raspberry England 10L 4 422632 Rosie’s Pig Rhubarb England 10L 4 459501 Stowford Dark Berry England 11G/50L 4 456618 Thatchers Fusion Base England 11G/50L 4 451764 Thatchers Rose England 11G/50L 4 403042 Strongbow Dark Fruit England 11G/50L 4 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV DRAUGHT CIDER 419518 Aspall Cyder Low 457657 Inch’s Apple Cider 403042 Strongbow Dark Fruit 457509 Westons Vintage Cider 278433 Thatchers Gold Cider OUR DRAUGHT CIDER BEER GUIDE 2024
looking
moderate
alcohol consumption
without compromising on taste or quality, why
new Aspall Cyder
variant? It delivers
same refreshing, crisp taste
just-bitten apples but
reduced ABV
Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 50 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
more consumers than ever
to
their
but
not try the
4.5%
the
of
with a
of 4.5%.
MEET OUR FAMILY OF CIDERS.
Haze 4.5% - Cloudy & Sweet
A blend of eating apples to create a crisp sweet finish. Juice from the Jonagold apple brings a naturally cloudy appearance.
Cloudy Lemon 4.0%Zingy & Refreshing
Gold 4.8% - Smooth & Golden
A medium dry golden cider, with a smooth and refreshing perfect taste. A real ‘cider drinker’s cider’.
Dry 4.8% - Dry & Refreshing
Full of flavour from specially selected apples and made using traditional techniques gained since 1904, this crafted dry cider has a crisp and refreshing taste.
Lusciously refreshing, lemony and naturally cloudy. Made with sweet dessert apples, blended with the juice of sharp lemons.
Apple & Blackcurrant 4.0%Rich & Fruity
A rich, refreshingly fruity cider, created with the sweetest dessert apples, a fresh berry aroma and bold blackcurrant flavour.
Rosé
4.0%
Zero
0.0%
Blood Orange 4.0%Sweet & Juicy
Crafted with juicy, sweet apples, this is a vibrant, mouth-watering sparkling cider bursting with Blood Orange.
- Sweet & Sparkling
Bursting with sweet apple flavours and a hint of strawberry. Crafted with rosy-red dessert apples such as Cripps Pink, Fuji and Gala.
- Alcohol Free
A golden, medium dry, alcohol free cider with appley aromas and crisp refreshment. Crafted using a selection of our favourite cider apples, creating an alcohol free cider with body, smoothness and character.
with more drinkers than any other BWS brand2
Plus more buyers than any other cider brand, we sell nearly double the amount of our nearest competitor3
More people drink Kopparberg Alcohol-Free than any other Alcohol-Free brand5
We are the UK’s No.1 Fruit Cider 1
Kopparberg is the biggest alcohol-free cider in the UK4
Kopparberg Strawberry & Lime Draught
has the highest rate of sale of any draught Fruit Cider 6
Proudly independent and family owned. We produce every product at our brewery in the town of Kopparberg, Sweden7
Our brewery produces 100% renewable energy
To check out our new digital font and get access to all the tools and support you need to drive sales in your venue, head over to Behind The Bar, our brand-new FREE trade website.
PACKAGED CIDER
TRADITIONAL CIDER
FRUIT CIDER
OUR PACKAGED CIDER BEER GUIDE 2024
193548 Aspall Vichy Suffolk Cyder England 12 x 500ML 5.5 460917 Bulmers Original Ireland 12 x 500ML 4.5 460909 Inch’s Apple Cider England 12 x 500ML 4.5 310952 Kopparberg Naked Apple Sweden 15 x 500ML 4.5 142293 Magners Irish Cider Ireland 12 x 568ML 4.5 410642 Orchard Pig Reveller England 12 x 500ML 4.5 463541 Thatchers Haze England 6 x 500ml 4.5 456162 Thistly Cross Traditional Scotland 8 x 500ml 4.4 459099 Westons Vintage Cider England 12 x 500ML 8.2
460925 Bulmers Red Berries Ireland 12 x 500ML 4 465439 Kopparberg Fruit Tropical Sweden 15 x 500ML 3.4 198671 Kopparberg Mixed Fruit Cider Sweden 15 x 500ML 4 187009 Kopparberg Pear Cider Sweden 15 x 500ML 4.5 465404 Kopparberg Raspberry Cider Sweden 15 x 500ML 3.4 463045 Kopparberg Spiced Blackberry Sweden #N/A 4 715032 Kopparberg Strawberry & Lime Sweden 15 x 500ML 4 465307 Kopparberg Strawberry & Pineapple Sweden 8 x 500 3.4 465412 Kopparberg Summer Punch Sweden 15 x 500ML 3.4 461042 Old Mout Berries & Cherries England 12 x 500ML 4 460895 Old Mout Kiwi & Lime England 12 x 500ML 4 460887 Old Mout Pineapple & Raspberry England 12 x 500ML 4 460879 Old Mout Strawberry & Apple England 12 x 500ML 4 457827 Rekorderlig Blood Orange Sweden 15 x 500ML 4 331747 Rekorderlig Mango & Raspberry Sweden 15 x 500ML 4 332255 Rekorderlig Passionfruit Sweden 15 x 500ML 4 465382 Rekorderlig Peach & Raspberry Sweden 15 x 500 3.4 296016 Rekorderlig Strawberry & Lime Sweden 15 x 500ML 4 454267 Rekorderlig Watermelon Sweden 15 x 500ML 4 727316 Rekorderlig Wild Berry Cider Sweden 15 x 500ML 4 464289 Thatchers Fusion Apple & Black England 1 x 275ML 4 463118 Thatchers Fusion Blood Orange England 1 x 275ML 8 463096 Thatchers Fusion Cloud Lemon England 1 x 275ML 2.9 463126 Thatchers Fusion Spiced Apple England 1 x 275ML 4 CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV WHY NOT TRY... KOPPARBERG MIXED FRUIT Kopparberg is the UK’s leading flavoured cider producer and for good reason. When the sun shines this is a sure-fire winner and certain to grow footfall, sales and profits for your venue.
331747 Rekordlerlig Mango & Raspberry 198671 Kopparberg Mixed Fruit Cider 463541 Thatchers Haze 461042 Old Mout Berries & Cherries 193548 Aspall Vichy Su olk Cyder Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. 54 KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS Find our current range of products online at: www.greenekingorders.co.uk
LOW & NO ALCOHOL
WHY NOT TRY...
Alcohol-free beers have been improving in quality in leaps and bounds in recent years and Estrella Galicia 0.0% is a brilliant example of the crisp, clean, refreshing and great-tasting brews that are helping to grow the low and no alcohol category.
CODE PRODUCT COUNTRY / ORIGIN SIZE %ABV
ESTRELLA
GALICIA 0.0%
Old Speckled Hen 0.5% 460801 Guinness 0% 459293 Old Mout Berry & Cherry 0% 451616 Estrella Galicia 0.0% 418953 Heineken 0% 455107 Thatchers Zero 424104 Old Speckled Hen 0.5% England 8 x 500ML 0.5 173903 Becks Blue Germany 24 x 275ML 0 713897 Erdinger Alkoholfrei Germany 12 x 500ML 0.5 210847 Estrella Galicia 0.0% Spain 2 x 12 x 330ML 0 451616 Estrella Galicia 0.0% Spain 6 x 4 x 330ML 0 459625 Estrella Galicia 0.0% Spain 20L 0 460801 Guinness 0.0% Ireland 24 x 538ML 0 451748 Heineken 0% Blade Netherlands 8L 0 418953 Heineken 0.0% Beer Netherlands 24 x 330ML 0 336102 Kopparberg Mixed Fruit Sweden 8 x 500ML 0 751560 Kopparberg Strawberry & Lime Sweden 8 x 500ML 0 459293 Old Mout Berry & Cherry England 12 x 500ML 0 457169 Peroni 0.0% Italy 24 x 330ML 0 405665 San Miguel Non Alcoholic Spain 24 x 330ML 0 455107 Thatchers Zero England 6 x 500ML 0
424104
BEER GUIDE 2024 OUR LOW & NO ALCOHOL RANGE Due to the alcohol duty changes, some of the drinks featured may undergo a change in ABV over the next 12 months. Printed ABV is correct as of date production but subject to change. Please speak to your SDM for the most up to date information. KEY: PRODUCTS ONLY AVAILABLE FROM OUR ENGLISH DEPOTS PRODUCTS ONLY AVAILABLE FROM OUR SCOTTISH DEPOTS 55 Find our current range of products online at: www.greenekingorders.co.uk
Available in 4.5G pins and 9G firkins, you can offer your guests an exciting line up of quality cask all year round A selection of thirteen limited-edition beers, designed to inspire and excite your guests. Filled with a combination of returning favourites, key calendar creations, collaborations and new and exciting ales, all inspired by legendary stories of the people and places associated with beer, we certainly have an incredible year of cask ahead! For more information on Fresh Cask Releases for 2024 contact your Greene King Sales Representative or scan the QR code. For all orders please contact Customer Sales on 0345 600 1799 or go to www.greenekingorders.co.uk
INTRODUCING OUR
FRESH CASK RELEASES 2024 CALENDAR