Capabilities Statement
Project Marketing group
Midwater, Main Beach
Midwater, Main Beach
Introduction
Avanti Project Marketing collate and analyse in-house research and industry data to ensure we make data-driven decisions. Market intelligence is critical when it comes to informing design and pricing and creates the foundation for a comprehensive property-marketing plan.
It is our industry experience which gives us the advantage, in particular for first-time developers or those that are moving on to bigger projects. Knowledge is power, and our recommendations cover local market analysis, indepth research into your buyer segments, a comprehensive competitor analysis, recent sales and price points, and the overall branding of the project.
AboutWe let our experience and reputation speak for itself. We are the sales and marketing force behind some of Australia’s most successful and fastest selling lifestyle developments, including the much anticipated Queens Wharf Residences in Brisbane which sold over 500 of the 667 apartments on offer within four weeks of release.
We are committed to our goals and believe working collaboratively is the pivotal point between development success and client satisfaction.
Our relationship with developers, sales agents, builders, suppliers, media, creative and advertising agencies have been forged over a 25 year period and most of our projects come to us through referral.
Avanti currently have exclusive agreements to manage the sales and marketing of thefollowing projects in South East Queensland.
Midwater, Main Beach
The Avanti Approach
The Avanti approach encompasses more. Our fully integrated model ensures every facet of your property needs are taken care of. The Avanti Project Marketing Team’s knowledge and experience comprises the following.
• Market Research
• Pricing Strategy
• Contracts & Settlements
• Project Branding
• Budgets & Reports
• Analytics
• Public Relations & Media
• Project Design Appeal
Agent Friendly Network
• Off-Shore Marketing
• Multiple Sales Channels
• Consumer Profiling
• Sales Display Centre
• Lead Agent
• Display Apartments
• Promotions & Marketing
• Country Specific Marketing
• In-House Systems Sales Forecasts
• Strategy
Queens Wharf, Brisbane
Our Philosophy
We take responsibility for the ultimate success of the projects we execute and inspire other stakeholders to do the same. From conception to completion, we have the resources and experience to advise and make a contribution.
We benefit our clients by being nimble and adaptable to the changes in the market and the industry. Having fantastic products also helps.
Our sole purpose is to deliver outcomes for our clients through a commitment to our industry and customer service excellence.
Our Vision
We see the primary attributes of our business relations as trust, loyalty and communication.
Of these, we believe that the trust our clients have in Avanti has established loyal business partners and employees who, in turn, provide high-quality services and support.
Our competitive advantage is our people, our business model and our ability to respond quickly – without the red tape. We embrace new and innovative ideas as well as tried and true methods.
This vision has aided Avanti in establishing a company that is respected for its experience, valued for its advice and known for its integrity.
The Avanti Sales Approach
1 2
Lead Generation One-on-one Appointments
Create excitement in the market and target prospective buyers before your property is ready to purchase.
We do this by leveraging our relationships in the property industry with off-shore and local property agents and investors, reaching out to our existing buyers, their friends and families and compiling a qualified database of prospects ready to buy when we are ready to sell.
Our Distinctive difference is that we treat every single buyer with respect and acknowledge that purchasing property is a major life decision.
Our private one-on-one appointments allow buyers to connect with our Sales team in a personal way, which then assists us when it comes to choosing the best property for them.
3 4
Off-Market Release
Our relationships with a select group of Real Estate Agents increases our market reach. We allow this group to take your product to their buyers to allow pre-market sales.
We have strong agreements with this group of Agents who understand the need for confidentiality and discretion and who realise that they are not allowed to advertise or promote the development beyond their personal connections.
Public Release
When we have completed the pre-release strategy, we recommend a public launch complete with advertising campaign, launch event and making the product available to local Real Estate Agents.
This type of release contributes to ongoing lead generation and brand building for you, the developer.
Partner Selling Agents
Avanti are an independent Project Marketing Agency. We are privately owned and not part of a franchise. Because of this, our connection with affiliated agencies is based on the relationships we have built over many years. We let our reputation speak for itself and only use our brand where necessary to let our agency network know we are on the project and welcome enquiries. We are an Agent Friendly Agency. We regularly communicate with our database of over 9,000 agents both nationally and internationally.
Our in-house team of experts will prepare communications on your behalf to both our agent and buyer network, increasing market reach.
Market Research
• Weekly Reports
• File Storage
• Database Management Contracts
• Contact Issue
• Contract Management
• Settlement Facilitation Marketing
• Strategic Positioning
• Advertising and Media
• Digital and Social Media
• PR and Events
Constultancy
• Project Market Research
• Feasibility Reporting
• Profit Maximisation
Finance
• Sales Forecast
• Pricing Scenario Simulator
• Budget Management
Sales
• Lead Agent
• Large Agent Network
• Complete Agent Management
• Domestic and International
The Avanti Distinction
Our vast property and development experience has connected us with the best industry experts and consultants to achieve your project marketing goals.
We play an active role in the development of project marketing collateral and have the in-house capability to manage your creative, media and advertising agencies. This includes signage, advertising campaign, digital marketing, sales office and display apartment fit-out and design, customer journey mapping, media releases and briefings, launch events and partner real estate agency support.
From brand strategy to launch events, our experience means that we can either work with your appointed agencies, or we can draw from our network of consultants to provide a full marketing service.
Our marketing strategy is updated regularly to stimulate lead generation and includes a combination of paid and earned promotions, with all activities managed according to the approved project sales and marketing budgets. We pride ourselves on helping develop and deliver cost-
effective marketing activities that result in strong rates of buyer enquiries and ultimately, sales.
Our highly trained sales force ensures purchasers receive the highest level of customer service resulting in above industry sales conversion rates. With the support of our experienced contract administration team, contracts are efficiently processed on behalf of the developer and our client care team ensures purchasers are kept up-to-date on the progress of their property from purchase right through to settlement.
Our association with various legal firms, financial institutions, brokerage houses and other property-related service entities, benefits project sales and contract conversion rates, which facilitating a smooth contractual and settlement process for both the developer and the purchaser.
This total service approach creates higher levels of customer satisfaction and importantly, repeat and referral purchasers for the developer.
This is what sets Avanti apart.
Our Team
Avanti’s multi-disciplinary team offers a broad base of expert knowledge ensuring our clients have access to the experience needed for their specific project.
Our teams are outcome driven, creating solutions that we can be proud of and that result in long term relationships with our clients and industry stakeholders.
All projects undertaken by the Avanti Group are supervised by one of our directors who take personal responsibility in providing service of the highest professional standard.
By striking the right balance between work and play and treating everyone at Avanti as a trusted family member, we inspire our people to work towards a better and smarter future.
Queen’s Wharf, Brisbane
Coast Broadwater, Labrador
Projects
The Star Residences
Launched in April 2018
100% Sold Out
Price Range: $467,00 to $2,270,429
• Mixed use tower incorperating residential, hotel and retail
• 422 apartments over 53 levels
• Developers: Destination Gold Coast Consortium, The Star Entertainment Group
• 6 level podium accommodating food and beverage/retail promenade
• Level 20 exclusive residents
recreational deck including pool, gym & yoga deck, residence lounge, dining and BBQ areas.
The Star Tower 2
Launched in May 2019
100% Sold Out
Price Range: $486,00 to $2,205,000
• Mixed use tower incorperating residential, hotel and retail
• 440 apartments over 63 levels
• Developers: Destination Gold Coast Consortium, The Star Entertainment Group
• 6 level podium accommodating food and beverage/retail promenade
• Level 20 exclusive residents recreational deck including pool, gym & yoga deck, residence lounge, dining and BBQ areas.
Midwater Main Beach
Completion due 2026
Price Range: $649,000 - $8,599,900
• Offical launch May 2019 - over 1200 Registrations of Interest.
• 119 apartments over 39 levels.
• 1, 2, and 3 bed apartments, 4 bed subpenthouses and 5 bed penthouse
• 3 levels dedicated to residential resort facilities.
• 119 Storage cages.
• 4 berth marina.
• Architect and interior designer Cottee Parker.
• Resident marina lounge with wine store, full kitchen, bar, fire pit and terrace.
• Level 3 podium heated swimmin pool, sunken pool terrace, lounge area, fire pit, BBQ, residents beach club with lounges, bar and television, cinema, resident dining room with full kitchen, wellness centre with full gym, outdoor yoga deck, spa, steam and sauna room.
• Level 39 rooftop terrace with heated infinity pool, sunken lounge and spa, pool lounge area, pool bar, BBQ terraces with lounge area, sunset ounges with fire pits.
Queen’s Wharf Tower
Completion due 2026
Completely Sold Out
Price Range: $585,00 to $6,700,000
• 819 apartments over 71 levels
• 1, 2, and 3 bed apartments
• Principal Architect Cottee Parker
• Residential interiors DBI Architects
• Tower features:
- BBQ area and dining areas
- Cinema
- Spa, steam room and sauna
- Gymnasium
- Private entertainment dining room and lounge
- Wine lounge
- Business centre
Queen’s Wharf Residences
Launched in March 2020
Completely Sold Out
Price Range: $550,00 to $3,045,000
• 667 apartments over 64 levels
• 1, 2, and 3 bed apartments
• Principal Architect Cottee Parker
• Residential interiors DBI Architects
• Residential features:
- BBQ and dining areas
- Cinema
- Spa, steam room and sauna
- Gymnasium
West Side Place
Launched in March 2020
Currently 97% Sold
Price Range: $550,00 to $3,045,000
• 667 apartments over 64 levels
• 1, 2, and 3 bed apartments
• Principal Architect Cottee Parker
• Residential interiors DBI Architects
• Residential features:
- BBQ and dining areas
- Cinema
- Spa, steam room and sauna
- Gymnasium
640 Bourke Street
Launched in January 2025
Price Range: $640,000 to $3,950,000
• 608 residences over 68 levels
• Developed by Far East Consortium
• Designed by Rothelowman
• Elegantly sculpted behind the historic Eliza Tinsley Building
Clayworks, Sunshine
Launched in January 2025
Price Range: $735,000 - $979,500
• 23 Terraces in Sunshine, Melbourne
• 2. 3 & 4 bedroom terraces
• Located 12km from Melbourne CBD
• Redevelopment of the Sunshine Potteries site
Bay Grand Apartments
Launched in January 2021
South Tower Sold Out
East Tower Sold Out
North Tower Sold Out
Price Range: $457,000 - $1,450,000
• North Tower 76 apartments over 16 floors
• South Tower 51 apartments over 9 floors
• East Tower 74 apartments over 15 floors
• 2 outdoor swimming pools
• Heated outdoor spa, BBQ and leisure area
• Fully equipped gym
• Meeting room, residents lounge, in-house cinema and on-site retail.
Coast Broadwater Apartments
Launched in January 2014
Completely Sold Out
Price Range: $299,000 - $920,000
• 209 apartments over 12 floors
• Resort style facilities
• BBQ and leisure area
• Gym
• Residents’ lounges
About The Avanti Group
The Avanti team of property professionals know and love property and collaborate with like-minded professionals to achieve positive outcomes for our clients and their customers.
We take responsibility for the ultimate success of the projects we execute and inspire other stakeholders to do the same. From conception to completion, we have the resources and experience to advise and add value.
We aim to build value through property by providing advice to steer our clients through the intricacies of the property market. Our knowledge of the industry means we can provide advice on different types of projects from residential project marketing, industrial and commercial, retail, project and development management and investment.
The primary attributes of our business relations include trust, loyalty and communication and of these, we believe that trust has established Avanti as an organisation who receives loyalty from our business partners and employees who, in turn, provide highquality services.
Our competitive advantage is our people, our business model and our ability to respond quickly – without the red tape. We embrace new and innovative ideas as well as tried and true methods.
Knowledge & Experience
Residential Projects Sales & Marketing
• Project Branding and Positioning
• Sales & Marketing Strategy
• Sales & Marketing Consultancy
• Contract Administration
• Weekly Reporting
• Lead Generation
• Sales Agent Networks
• On-site Sales Team
• Media Strategy and Content Creation
• Management of Settlement
Investment Property Sales & Marketing
Market Research and Analysis
White Label Information Memorandum
Business to Business Property Aggregation
Dedicated Client Services Managers
New and off-theplan developments
House & Land Business Development Managers
Extensive Developer Network
National and International Wealth Creation
Companies
Management Network
Commercial Sales & Leasing
• Development Sites
• Offices
• Retail
• Industrial
• Amalgamations
• Hotels and Motels
• Apartment Blocks
• Aged Care and Retirement
• Childcare
• Marketing and Advertising
• Campaigns
Project & Development Management
Project Management
Construction Consultancy
Superintendent
Project Advisory
Project Assurance
Building and Statutory Approvals
Development Management
Development Advisory
We are transforming the way real estate services are delivered by taking a broader and strategic approach throughout the entire process and providing an end-to-end solution.
By combining Project Marketing, Investment Properties, Commercial Property and Project & Development Management, our business model provides a full service agency experience to our builders, developers, property owners and investors, with the expertise and resources to add value to each stage of the cycle.
INVESTMENT
The Hilton, Surfers Paradise
Meet The Directors
Trent Milburn
Trent Milburn’s expertise in property project marketing has ensured his involvement with some of the most iconic residential projects in South East Queensland.
A people person, Trent’s easy manner and sense of fun has helped him develop enduring business and personal relationships which have resulted in a number of advantageous opportunities.
Trent is a founding director of Avanti Project Marketing which was registered in 2015. The business grew rapidly in its first 2 years and received recognition from the Australian Financial Review on their list of Fast Starters in 2017 and 2018.
Chris Magick
Chris’ positive attitude and leadership abilities were developed during his years as a professional basketball player where he developed a strong sense of sportsmanship that he has taken into his professional career. Combined with his straight-forward attitude and his capacity for fun Chris has earned the respect shown by his clients.
A founding Director of Avanti Project Marketing, and a logical thinker, his contribution to the detailed practical aspects of the Avanti business and his unique ability to foster long term relationships with both developers and channel and referral partners in the Investment Property division, renders him an intrinsic member of the Directorial team.
Lachlan Harris
Lachlan Harris, a Gold Coast native, has over 20 years’ experience in the property industry. His genuine and reliable personality has resulted in a confident, well rounded leader who is a valued member of the Avanti team.
As Managing Director of the Commercial Property business, he works with government and private property owners and developers. The relationships he forged throughout his career, together with his local knowledge were excellent foundations for the Commercial business which continues on a growth trajectory.
Matt Haney
Matthew is Director of Avanti Project & Development Management, with over 15 years’ experience delivering projects across a wide variety of sectors including health, aged care, residential, commercial, retail and hospitality which include both refurbishments and new builds.
Matthew’s expertise rests with understanding our clients’ business, developing solutions and bringing the right expertise to the table. He is a successful project leader that delivers cost effective and timely solutions for our clients. Matthew has significant experience in design management, procurement activities, contract administration, feasibility studies and obtaining government approvals.
