Naming Rights Expressions of Interest - Central Coast Stadium

Central Coast STADIUM

Central Coast Stadium

NAMING RIGHTS EXPRESSIONS OF INTEREST

Location Central Coast Stadium is located in Gosford City, the capital of the Central Coast, around an hour’s drive north of Sydney on the foreshore of the Brisbane Water.

Central Coast Stadium.

The Central Coast enjoys an array of coastal waterways and expansive bushland in a relaxed and laid back setting.

Gosford City Council is seeking a new naming rights sponsor for the popular icon Central Coast Stadium, formerly known as Bluetongue Stadium.

Central Coast Stadium.

45,000

Central Coast Stadium was officially opened in HISTORY cars pass the venue daily Central Coast Stadium was officially opened in 2000, with a unique three grandstand design featuring filtered views of the Brisbane grandstand design Water foreshore through a row of iconic palm trees. featuring filtered of the Brisbane The stadium has a crowd capacity of just over 20,000 and is now home to the Hyundai A-League’s 2012/13 champions, theviews Central Water foreshore Coast Mariners.

2000

The ground is also host to regular NRL fixtures and was a host stadium for the 2003 Rugby World Cup.

Host to regular NRL fixtures and was a host stadium for the 2003 Rugby World Cup.

Now home to the Hyundai A-League’s 2012/13 champions, the Central Coast Mariners.

Facts

through a row of iconic palm trees.

In 2013, over

220,000 people attended a wide variety of events at the stadium, with many more on the calendar for this year.

Crowd capacity of just over

20,000 Central Coast Stadium.

The Facilities Your sponsorship offers a fully catered enclosed premium corporate suite located on the halfway line with seating for up to 16 guests to provide the best view of the event.

Central Coast Stadium.

Central Coast Stadium

Premium Suite/Tennis Enclosures & Lounges Guide PREMIUM

Central Coast Stadium- Premium Suite/ Tennis Enclosures & Lounges Guide Open Tennis Boxes 18 19 20 21

WEST 1 2

23 23 25

3

26

4

28

5

30 32 33

6 7

35

8

37

9

39 40

10

42 44 46 47 49 50 52

Home Coach Operations Room Camera Bay TV1 Away Coach 11 12 13 14 15 16 Stock Lift

71 74

Upper Western Stand

19 Lounge 1

20 21

29 31

22

34

23

36

24

38

25

41

26

Halfway Line

27

43

Lounge 2

45

28

48

29

51

30

53

31

60

32

58

33 34

62

64

65

66

67 67 69

72 75

stock

27

59 61

70 70

Lift

24

55

68

EAST

NORTHERN CONCOURSE

22

54 56 56 57

63

PREMIUM

35 Lounge 3

36 37 38

73

39

76

Lower Your allocated Suite/Box

Concourse

Upper Level

Central Coast Stadium.

Central Coast Stadium Concourse Guide

CENTRAL COAST STADIUM - CONCOURSE GUIDE NORTHERN CONCOURSE

FOOD 4

BAR 4 MOBILE BAR FOOD 5

BAR 6

FOOD 6

FOOD MOBILE

BAR 5

LOUNGE 2

F

2

LOUNGE 3

TOILET 7M-8F

1 FOOD

M

BAR

1

FOOD MOB 1

TOILET

2 1

TOILET

TOILET 6F

BAR

EASTERN STAND

2

LOUNGE 1

FOOD

Halfway Line

TOILET 5M

BAR 3

WESTERN STAND

MERCH

FOOD MOBILE

FOOD MOBILE FOOD 3 2

TOILET 3M - 4F

MOBILE BAR

EAST PUBLIC ENTRY

N CONCOURSE WEST PUBLIC ENTRY

LEVEL WEST

CONCOURSE LEVEL EAST EAST ACCREDITATION STAFF ENTRY (Street Level) UPDATED 21 nov 2013

Central Coast Stadium.

Opportunity

Gosford City Council is seeking a new naming rights sponsor for the popular icon Central Coast Stadium, formerly known as Bluetongue Stadium.

Central Coast Stadium.

Opportunity to develop your brand within the Central Coast Region Opportunity to leverage a regional tourism market National exposure from televised A-League and NRL matches

Owned and managed by Alignment with a Council, the waterfront stavenue with strong dium has a capacity of 20,059 people but alsosupport many opportucommunity nities for a new naming rights sponsor to develop innovative ways to engage patrons, sporting fans and the local community.

Owned and managed by Council, the waterfront stadium has a capacity of 20,059 people but also many opportunities for a new naming rights sponsor to develop innovative ways to engage patrons, sporting fans and the local community.

Council is seeking to grow the number of events held at the stadium.

A naming rights sponsorship is an ideal opportunity for an organisation to make their mark alongside an iconic sporting and events facility, in a time of major growth and rejuvenation for the Gosford CBD and greater region.

Central Coast Stadium.

Benefits of the naming rights sponsor include: The opportunity to market your brand at a highly visible sporting & community venue.

The opportunity to build on your brand through events held at the stadium.

A unique media opportunity.

Benefits

The Stadium naming rights generated a total QI media value of $582,302 (balanced year on year), source Repucom International Bluetongue Stadium 2011/12 End of Year Media Exposure Report.

Central Coast Stadium.

Corporate hospitality benefits: • Premium Corporate Suite in a prime position located in the Western Stand, to accommodate up to 16 guests, for use at all stadium events • 2 x VIP car parks within the stadium for all events • 10 complimentary tickets to all Ticketed events held at the stadium

• Opportunity to host team building activities at the venue • Opportunity to attend training sessions • Branding subject to negotiation • External stadium signage, with Central Coast

• Stadium Name (your choice of company name (subject to Council approval)

• Highway exposure

• Stadium Logo (to be designed incorporating your company logo and venue locality name)

• Perimeter fence signage

• Branded Items, including all venue stationery (letterhead, fax covers, with compliment slips, envelopes, business cards etc.)

• Public area signage

• Identification on stationery, event tickets, website, etc • Digital media profile • Recognition on the video screen at Central Coast

• Stadium web site prominent with logo placement and supportive banner acknowledgments

• Mariners home games

• Opportunity to host private dinners or lunches on the main field for special clients

• Game day promotional activities to showcase your business

Central Coast Stadium.

TERMS AND CONDITIONS

1

Gosford City Council is seeking to enter into a long-term agreement with a preferred sponsor for an initial period of five (5) years. Offers for extended or reduced periods will also be considered.

2

The naming rights sponsor will be responsible for all costs associated with the production, installation, removal and maintenance of approved signage and or advertising.

3

The Hunter Councils Hunter Councils EOI Conditions of Registration will govern this EOI.

Central Coast Stadium.

Process & Assessment Criteria Process This approach to the selecting of a potential sponsors comprises:

Formal Invitations by Council to Short Listed respondents to provide final sponsorship offers.

Stage

1

This EOI is for the purpose of determining a shortlist of suitable naming right sponsors.

Respondents will be assessed for suitability on the basis of the EOI submitted.

Stage

2

Respondents should be aware that this EOI is the first step in a two stage process and that tenders will only be requested from a short list drawn from the Respondents who respond to the invitation to register interest.

Notwithstanding the above, Council is not bound to proceed to Stage 2.

Council is under no legal obligation of any kind to any Respondent unless and until a contract has been executed with the successful Tenderer.

Central Coast Stadium.

Assessment Criteria Council is not bound to shortlist any EOI submitted. Council, in its discretion, will accept an EOI that it determines is likely to provide the most advantageous result.

Submissions will be assessed on “conformity to the documentation” and the following criteria: • Proposed level of investment.

• Added value the sponsorship provides.

• Defined partnership objectives and requirements.

• Venue compatibility, fit with the Central Coast, the stadium & Council.

• Company details, activities, branding and image.

• Ideas for growing number of events held at the stadium.

Central Coast Stadium.

Privacy Tenderers are advised that all (if any) personal information required to be provided with their tender submission is intended only for use by Council staff. The purpose being for the assessment of tenders (in accordance with the Local Government Tendering Regulations). The information will be stored in accordance with the requirements of the State Records Act 1998.

Central Coast Stadium.

Closing Date Expressions of Interest for the Naming Rights of Central Coast Stadium close at 1pm on Tuesday 1 April 2014 Details and instructions for the lodgement method are enclosed within the attached tender document.

Documents are available from council’s website in the Tenders and EOI section.

Further information:

All enquiries relating to the proposed contract must be directed to the nominated Project Officer, between 8.00am and 4.00pm, Monday to Friday. Verbal enquiries must be confirmed in writing. The Project Officer is Kath Casey, Manager Central Coast Stadium on either telephone (02) 4304 7697 or e-mail Kath.Casey@gosford.nsw.gov.au. Confirmation of EOI’S received and shortlisted respondents are available from council’s website.

Central Coast Stadium.