R EG I ST RAT I O N
BROCHURE
TELL
YOUR STORY
RAIN BENNETT
DR. J.J. PETERSON
MUSIC CITY CENTER
SEPT 9. 2021 8 AM – 5 PM G R E A T E R N A S H V I L L E R E A LT O R S . O R G
MARKI
KEYNOTE
R E G I ST R AT I O N S P O N S O R E D BY
LEMONS
GENERAL INFO After a year of working remote, virtual tours and mastering the art of Zoom, we’ve missed lots of opportunities to connect with each other. As REALTORS®, part of the job is connecting with clients and the community we represent. At this year’s Middle Tennessee REALTORS® Convention and Trade Show at the Music City Center, come reconnect with your local REALTORS® and industry experts to learn how to tell your story in a way that connects you with your clients and your community while gaining the insight and knowledge to grow your business through the power of story. You won’t want to miss out on this opportunity to gain key insight from several highly regarded speakers and instructors for professional development, networking and education opportunities that will leave you with the tools you need to gain traction in today’s competitive market. INDIVIDUAL REGISTRATION The registration fee for the 2021 Middle Tennessee REALTORS® Convention and Trade Show is $85 and includes admission to the trade show, membership luncheon and education sessions. GROUP REGISTRATION Want to save $10? Register with a group of eight or more agents for $75 per person. If you are registering as a group, please first enter your information and click next on the registration form, then you will be able to add another person. Please note, the discount will only be applied if you have eight or more. This discount cannot be combined with any other discount.
NEW MEMBER REGISTRATION New Greater Nashville REALTORS® members since January 1, 2021, can receive exclusive, discounted pricing for the Convention. Please contact the Greater Nashville REALTORS® Membership Department at membership@greaternashvillerealtor.org for eligibility. No additional discounts apply. New Members using the discount code will only be able to register themselves. You cannot register more than one person and use the discount code. CE AND AWARDS INVOLVEMENT CREDITS Please Note: All members who wish to earn continuing education hours and earn their four Awards Involvement Credits must enter their NRDS Number at registration. This creates a unique identifier for us to track your attendance. If you need to locate your NRDS Number, please click here. If you are not a member or don’t need CE Credit or Awards points, please enter (N/A) in the NRDS Number field. Registration is now open and closes at 5 p.m. on September 1, 2021. On-site registration is available on a very limited basis and the cost increases to $115 per person. We look forward to seeing you on September 9, 2021. Be on the lookout for more details in the coming weeks!
# T E L LYOU R S T ORY 2 1
THE TRADESHOW WILL OPEN FROM 1:05 P.M. TO 5:00 P.M.
T R A D E S H OW B A R S P O N S O R
Please join your fellow REALTORS® and network with vendors and sponsors. Cash bars and light snacks will be stationed in the tradeshow room beginning at 1:05 PM.
A SPECIAL THANK YOU TO
T R A D E S H O W PA R T Y S P O N S O R S
GRAND PRIZE SPONSOR
PARKING At 1:30 and 2:30, our parking sponsors will pass out a limited number of vouchers to cover your parking in full. More information regarding parking will be available soon. Click here for parking fees. The Trade Show and all sessions will be held on Level 1 of Music City Center. The luncheon will be held in Davidson Ballroom. PA R K I N G S P O N S O R S
INSPECTIONS.
A
TESTING.
CONSULTING.
NIGHT ON THE
TOWN!
GRAND PRIZE!
7:30 A.M.
Registration Opens & Continental Breakfast Level 1 Foyer
8:30 A.M. – 4:30 P.M. RPAC & Habitat for Humanity Major Investor Lounge 105 A-B 9:00 A.M. – 11:00 A.M. “Clarify Your Message so Customers will Listen: 2 Hour CE How the Power of Story can Grow Your Business” presented by Dr. J.J. Peterson 104 A-E 11:00 A.M. – 11:30 A.M. Networking Break Davidson Ballroom Prefunction Area 11:30 A.M. – 1:00 P.M. Keynote Presentation and Luncheon: “The Modern Real Estate Professionals Guide to Success” presented by Marki Lemons Davidson Ballroom 1:05 P.M. – 5:00 P.M. Trade Show and Trade Show Party 101 A-E & 103 A-C 1:05 P.M. – 2:10 P.M. Meet and Greet Greater Nashville REALTORS® Board Nominees 103 A-C 2:15 P.M. – 3:15 P.M. “Turn Your Tragic Flaw into Your 1 Hour CE SuperPower” presented by Rain Bennett 104 A-E 3:15 P.M. – 3:25 P.M.
Networking Break
3:30 P.M. – 4:30 P.M. “You are Essential Now” presented by 1 Hour CE Keynote Speaker, Marki Lemons 104 A-E 4:35 P.M. – 5:00 P.M. Trade Show Awards 101 A-E
SEPT 9
SCHEDULE OF EVENTS
APPROVED FOR 2 HOURS OF CE
9:00 A.M. TO 11:00 A.M.
CLARIFY YOUR MESSAGE SO CUSTOMERS WILL LISTEN: HOW THE POWER OF STORY CAN GROW YOUR BUSINESS Most leaders, marketers, salespeople and managers struggle to explain what they do. It’s not because they aren’t smart, hard-working or likable, it’s because they aren’t communicating clearly. As REALTORS®, communicating effectively is imperative to delivering success for your clients and doing so starts with telling your story. In the 2-hour CE class, Clarify Your Message So Customers Will Listen: How the Power of Story can Grow Your Business, you will learn how to tell the story of REALTORS® in a way that empowers potential homebuyers to reach their goals. You will learn how to tell your story in a way that is clear, transparent and illuminating, so you can begin to grow your business and deliver clients their greatest asset: homeownership.
DR. J.J. PETERSON Since 2013, DR. J.J. PETERSON has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As the Sr. Director of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.
MEMBERSHIP LUNCHEON & KEYNOTE
KEYNOTE
MARKI
LEMONS
K E Y N OT E S P E A K E R P R E S E N T E D BY:
THE MODERN REAL ESTATE PROFESSIONALS
GUIDE TO SUCCESS Creating valuable content is vital to your real estate business growth. To do that, you don’t need to be a marketing guru or have access to expensive software to tell your story in a compelling way that resonates with clients. In this session, you’ll learn how ten FREE tools can create an array of timely irresistible content. In this breakout session, you will gain expert insight on how to use each tool and incorporate the tools into your daily marketing plan. FOR FREE, YOU WILL:
• Create a content calendar • Remove the background from photos in less than 10 seconds • Match the color palette of any photo • Learn how not to get sued by Getty Images • Consistently use your branded colors and fonts • Convert Videos to audio for Podcast and Alexa Flash Briefings •C onvert Videos to text for a blog post, emails, and daily social post • Create photo quotes • Repurpose photos and audio to create videos
MARKI LEMONS RYHAL is a licensed Managing Broker,
REALTOR®, avid volunteer, Major Donor, and International Best Selling Author of The Modern Real Estate Professionals Guide to Success. In 2019 Marki was nominated as an RISMedia’s Real Estate Newsmaker and inducted into the REBAC Hall of Fame. Marki Lemons-Ryhal is dedicated to all things real estate. With 30 years of marketing experience, Marki has taught over 500,000 people (face-to-face and virtually) how to earn up to a 2682% return on their marketing dollars.
RAIN BENNETT TURN YOUR TRAGIC FLAW INTO YOUR
SUPERPOWER REALTORS® play an important role in communities across the world. As a REALTOR®, your job is more than just selling homes. You are building community and helping make the dream of homeownership a reality for your clients. What’s often overlooked is the importance and effectiveness of good storytelling in the real estate business and home buying process. In this session, you will learn how to leverage the art of storytelling to grow your community, deepen your connections with clients and maximize their impact in minimal time. You will learn innovative ways to turn your personal story into an effective marketing tool to build and grow your business while making the dream of homeownership a reality for your clients.
APPROVED FOR 1 HOUR OF CE
AFTERNOON SESSION 1 2:15 P.M. TO 3:15 P.M.
UPON COMPLETION, PARTICIPANTS WILL BE ABLE TO: •C reate marketing and branding content to build your brand as a REALTOR® •C reate a business plan that deepens your connection with clients and maximizes their impact •S uccessfully craft and implement your story to build your business and clientele •R ecognize characteristic traits and flaws and turn them into tools for success •D evelop a message that resonates with clients •L earn how to connect with clients, establish long-term relationships and continue doing the work you love to do in an efficient and effective way.
RAIN BENNETT is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company Six SecondStories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action. His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.
YOU ARE
ESSENTIAL
NOW
MARKI LEMONS RYHAL
APPROVED FOR 1 HOUR OF CE
AFTERNOON SESSION 2 3:30 P.M. TO 4:30 P.M.
When we think of the essentials, we think of food, water and shelter. As REALTORS®, you are providing a service that is essential for every living person on the planet: a home. Providing such a service makes every REALTOR® essential, not just today, but for years to come. In this session, you will learn how to tell your essential story through the power of technology to create compelling content that separates you from the competition. •T he necessary tools and applications necessary to conduct your business in any environment • How to generate leads from the comfort of your own home •W hat equipment is needed to create compelling videos for virtual tours whether you’re on-the-go or in your office •H ow to use technology to separate yourself from the competition In this breakout session, learn how to leverage MLS and Association resources to build your business and deliver the essentials your clients need regardless of the circumstances.
“
Content builds RELATIONSHIPS . Relationships are built on trust. TRUST DRIVES REVENUE. — ANDREW DAVIS
”
SEE
YOU
THERE! MUSIC CITY CENTER
SEPT 9. 2021 8 AM – 5 PM