PHOTO: BAYERISCHE HAUSBAU
56 | F E AT U R E S
PHOTO: BAYERISCHE HAUSBAU
The Mall of Berlin boasts restaurants along its terraced edges, as well as a lifestyle complex to new audiences, which is welcomed by people such as Oyranne Dufour and Maria Ziemann who organise the regular Voodoo Market events which feature products from young designers. The approach taken by Bikini Berlin ‘helps spread the word about the great, iconic and young fashion style our city has to ofer,’ they say. As well as enabling customers to discover new brands, malls must now ofer a shopping experience. ‘We’re seeing a social change in buying behaviour,’ says Ludwig. ‘It is not about
Above (clockwise from botom lef): Bam Berlin pop-up box, Carhart store, both Bikini Berlin mall; the interior of the shopping centre, Karl Lagerfeld store, both Mall of Berlin