40 | F E AT U R E
new and vibrant businesses. Those spots are the perfect places for new concept stores that want to build a new story with brands and products in the city.’ Visitors to Trait Store will discover a melting pot of local and international brands, including Catalan fashion label Rita Row, Barcelona-based Verdugo, Parisian menswear brand Bleu de Paname, American streetwear specialist Carhartt WIP and Swedish denim expert Nudie Jeans. But while the selection of brands available is vast, they all fit with Ortiz and Novaes’s aesthetic vision for Trait Store. Keeping true to that vision is of the utmost importance for the founding pair, Ortiz explains. ‘If you want to add something extra to the customer’s experience, you need
Above (from top): Trait Store; Be store