Improve Magazine Media Information

WHY IMPROVE?

Improve Magazine targets homeowners across the UK. We promote companies who sell windows, doors, conservatories, garden rooms and interior renovations to homeowners and we do this via our lifestyle magazine through email and social media.

With a Facebook reach of over 350,000 homeowners, and a subscription list of 16,500 consumers, with interests in homes, DIY and gardening, Improve is the perfect platform to advertise your products and services. Our targeted email database contain subscribers who are ABC 1 homeowners, to get your products in front of potential customers.

What’s more, we do all of the work for you, from ad concept to design, Facebook ads and social media posts.

PUBLISHERS STATEMENT

“As consumer research trends suggest, homeowners will continue to spend their cash on extra living spaces, gardens, home offices and home improvements.

“Now is the time to get your company and products in front of the consumer/homeowner. You don’t need to have the facility of selling direct to consumers, leads can be passed onto installer networks, and probably the most important thing is to ensure your brand is seen and your products are specified.

“Improve Magazine is aimed to educate the end-user about all things windows, doors, conservatories and interior renovations, whilst generating results for our advertisers. An important part of our aim is to quell the negative image of the window industry, by highlighting to the consumer, the high level of professionalism within it.

“The way people access information has changed drastically over recent years and companies often struggle to keep up with ever-changing formats and social media advertising. Improve was born from the idea of bringing consumers and suppliers together, in a simple format that everyone can interactive with. Readers will be inspired by the latest projects and case studies, guided by industry experts who can help turn their dreams into reality. Improve Magazine will reach the ever elusive consumer within the comfort of their own homes, using familiar social media platforms and using their own Google searches to provide relevant content whilst in a ‘buying mode’.”

Christina Shaw Publisher

Email: christina@improve-magazine.co.uk

Tel: 01302 278756

Mobile: 0780 505 1322

DISTRIBUTION EXPLAINED

The revolution in digital media over recent years has been phenomenal. It now has a greater reach than any other single form of media, with the social media platforms becoming the mainstream for most walks of life. There is a website and social group for just about everything from politics to flower arranging and that vast pool of information and resources is growing by the minute. Companies who have embraced the new media will be well aware of the benefits both in reach and cost, and no longer use outdated forms of traditional marketing. Improve was created to exploit all avenues of digital media to give unparalleled coverage within the home improvement market. Our distribution is via our website, Issuu, social media platforms and a homeowner database, targeting the audience your company needs.

WHY?

From this we form the basis of our circulation, covering the most lucrative social economic consumer groups.

ISSUU

Issuu is the leading digital publishing house and enables Improve to be circulated to anyone who has expressed an interest in home improvements.

With page views in excess of 1 billion, and a staple of 50 million publications, plus millions of readers, its the perfect platform for Improve Magazine.

The magazine can be viewed full screen on a desktop, on a tablet or mobile with ease, so Improve can be read wherever you are. The digital system allows you to link through to other articles and advertisers websites direct, this includes a video feature making Improve totally interactive to engage our readers.

With Issuu there is already an existing audience looking for your products and services.

MAGAZINE REACH

12 months* into the launch of Improve Magazine, we delivered the following results:

• Reached 350,000 Facebook users

• Defined an audience of homeowners / gardeners and people interested in DIY aged from 27 - 65+

• Acquired 16,500 subscribers to receive Improve Magazine into their inboxes.

* As at Nov 2021

SOCIAL MEDIA

FACEBOOK

Facebook Advertising - using Custom Audience. Our campaign specifies age group (27 - 65+), a national geographical area, home improvement key words and interest, and is re-targeted using the Custom Audience advertising service (UK only).

Facebook groups are a great way of increasing views and gaining interaction with your own social media pages and platforms and also helps get your products specified! Improve Magazine is a member within a number of groups including architects, interior design, homes & gardens and home improvement forums. All our features and stories will also be broadcast across the platform for a fully integrated experience.

INSTAGRAM

Our Facebook stories and campaigns also feature on Instagram, with paid for links to allow users to download the magazine.

60% of people say they discover new products on Instagram and over 200 million Instagrammers visit at least one business daily. Instagram is also an influencer social media platform, with the magazine likely to be seen by interior designers, architects & specifiers and landscapers.

TWITTER

All our stories and features are broadcast on Twitter along with an extensive marketing campaign, targeting the same demographic, making sure Improve is seen by the right people.

PINTREST

Pinterest operates differently than other popular social media platforms. Many people don’t use the network for broadcasting content to their followers — they use it to save valuable ideas, products, and content for a later time. Since many consumers save products to go back and purchase them later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan purchases with Pinterest, and 87% actually make a purchase because of something they saw on the platform.

What’s also unique about Pinterest is that when someone saves a Promoted Pin, other people see it in their feeds as well, which naturally encourages increased engagement and drives additional sales. And, although paid ad campaigns end, the Pins themselves last forever, so your ads will never stop appearing in front of users. Advertisers actually receive an average of 20% more clicks in the month after launching a Promoted Pin campaign.

Pintrest is also the favourite for interior designers looking for inspiration.

REGULAR FEATURES & ARTICLES

KERB APPEAL

What does your front door say about you? When it comes to kerb appeal, its all about the first impression. So forget your beautifully decorated interiors, because it could well be the colour of your front door that reveals most about you... Not forgetting, keeping your home secure. The front door is still often the first place burglars will try – we will help you choose the most secure door in the market place.

SOLID ROOFS

How to ensure you choose a roof which meets industry standards, along with a qualified installer. A solid roof can literally transform your conservatory, and is also a great choice for a new extension. Don’t be caught out though! Avoid common pitfalls such as cladovers. Our informative guide will have you genned up and in the know, in no time!

UPVC WINDOWS

One of the most popular home improvement products. UPVc has become the by word for window replacements, but it has changed dramatically over recent years with the introduction of colour.

SKYLIGHTS & ROOF LANTERNS

Transform a family room or use in conjunction with solid roofing, for an existing conservatory, totally transforming a room. Add space and light to any room! Draw extra light into a bathroom without compromising on privacy, or illuminate enclosed spaces such as dark hallways – the possibilities really are endless!

TIMBER WINDOWS & DOORS

Why choose timber windows over any other material? We take you through the features and benefits. Work with the most natural material on earth and allow mother nature (together with one of our reliable suppliers) to work their magic on your home. With windows and doors that can last a lifetime, and exceeds building standards, timber is worth investigating.

BLINDS & SHUTTERS

Already discounted curtains for your new windows and doors? When adding the finishing touches to your windows, there are so many blinds or shutters, to choose from. We bring you tips and advice on how to choose, from the type of window you want to dress, through to which room would best suit which blind.

BI-FOLDING DOORS

The buzz word of doors, what’s not to like? But is your home suitable for bi-folding doors? With the help of so many home improvement programs, bi-fold doors are more popular now, than ever. But how do you choose, and what do you look for? Open up your room and open up your mind with our advice columns and feature articles.

LARGE SPAN SLIDING DOORS

Why limit yourself to standard, when you can have spectacular? Sliding doors with large glass panels and very few sightlines, really do bring the outdoors in. No matter the weather, your view will be uninterrupted.

POOL HOUSES

Have a pool or would like a pool? Have you considered the wrong type of pool can actually devalue your property? We take a look at modern construction methods, helping to eliminate potential risks, when considering which type of pool/pool house is suitable for your property.

GARDEN ROOMS

Enjoy your garden all year round! We love our gardens! Unfortunately the British climate often dictates otherwise, meaning less time outdoors. A garden room can open up lots of opportunities to enjoy your garden. Man cave? Quiet retreat? Cool office space, self contained granny flat, or simply for Al fresco dining – there is room in your garden.

RAINWATER/ GUTTERING & ROOFLINE

Not the most glamorous aspect of our homes, but extremely important none the less! How does your guttering work and what different kinds of guttering and rainwater products are available? Carefully chosen roofline products can help transform the look of your home – yes, they really can!

GARAGE DOORS

Automated or manual? Up and over or sectional? Or maybe a side hinged design would work better for your needs? We will help you find a garage door that is in keeping with your property.

REGULAR FEATURES & ARTICLES

HARDWARE & SECURITY

Feeling secure in our homes is one the most important factors for UK homeowners. There are many simple measures we can take to ensure our homes are secure – locking windows & doors at night is one of them! We also need to know that the locks and hardware, on our windows and doors meet with industry standards and are child friendly, as well as being aesthetically pleasing. If you take security seriously, read our articles!

ALUMINIUM WINDOWS & DOORS

An increasingly popular choice. Strong and durable, aesthetically pleasing, smaller frames, larger glass options and a whole range of colour options – aluminium windows and doors are here, and here to stay.

GLAZING, PROPERTY MAINTENANCE & LOCK REPAIR

Need a new pane of glass or new door lock? Many local companies offer a quick and professional service, whether its an unfortunate case of a break in, or you need to change the lock on your front door.

ARCHITECTURAL GLAZING

(INCORPORATING TRIPLE GLAZING)

Bricks and mortar is the stuff our homes are made of, but if you really want to push the boundaries... Don’t just think windows! The architectural glazing opportunities available in today’s marketplace are vast. Think glass walls, sliding doors, walk on glass, glass walkways and glass box extensions. Think out of the box.

CONSERVATORIES & ORANGERIES

Undoubtedly a British staple when it comes to choice of extension. Whether its a glass roof with bi-folding doors, or a solid roof with skylights, we bring you an option that will suit your home and your budget, bringing your whole build together.

FLOOD PREVENTION

Help to protect your home during flooding. Advancements within the industry mean there are now products available, which could help you prevent water entering your home through your windows or doors. We also bring you information, advice and tips, including the Government’s ‘Know Your Flood Risk’ campaign.

FINANCING YOUR PROJECT

The home improvements market is showing no evidence of slowing down. As we look to invest in our homes, with sizeable improvements such as extensions and conservatories, access to reliable funding is essential.

FAÇADES

A thoughtfully designed skin or façade, can make a new building beautiful. It can also transform an existing building and give your home a unique, enticing frontage.

HERITAGE & PERIOD PROPERTIES

Older buildings that aren’t listed are often in conservation areas or national parks. your home has special protections. If you are proposing an extension to a period property, chances are you will need planning permission. Changing your windows? Enhance the character of your home whilst protecting its value. Finding the right products for you, is right here!

BALUSTRADES & BALCONIES

Adding a balcony to a bedroom can make a huge difference! The balustrades you choose for the balcony need to be in keeping with the property. We showcase a number of companies who provide stone, composite or glass balustrades, for every different type of property. Advice is also on hand if you are thinking of adding a balcony to your home.

EXTENDING YOUR HOME

Finding the right architect can mean a seamless process or a build from hell. We offer advice on how to choose the right architect for you. This section also provides you with advice such as planning permission requirements.

ADVERTISING OPPORTUNITIES

RESULTS COMMUNICATIONS

At Improve Magazine we share the results of your campaigns with you.

For example, once your campaign has expired (or is due to) you will receive a report telling you how many people have seen your Facebook ad, how many people have read your article and how many views your post has received across other social media platforms.

DISTRIBUTION DATES 2023

Four editions per year to cover each season: Spring / Summer / Autumn / Winter

MAGAZINE ADVERTISING

Our pricing model is very simple and affordable. A full page ad costs £495 per edition (for example, Spring Edition). Once you’ve booked your ad, it will run over the three month period specified, for each seasonal publication. You also receive a feature article free of charge, which is added onto our website and is boosted via a paid for post, on Facebook. This is all included in the price! All copy needs to be A4 in size and can be left as RGB. Format will be print ready PDF with links left live, so any e-mail addresses or websites will automatically be linked. We also have the facility to have video adverts as well, which are a great way to demonstrate your product to our readers, via your YouTube channel.

WEBSITE ADVERTISING

You can advertise within a chosen category of the website from just £150 + vat, per month. There is a three month minimum booking. A yearly package for advertising on the site is just £1,250 + vat.

FEATURES LIST 2023

SPRING FEATURE FOCUS

- Bring in the light

While the air is still fresh and the days start to grow longer, we look at bringing natural light into our homes. Add natural light to any room. Draw extra light into a bathroom without comprising on privacy, illuminate dark hallways or open up your kitchen. Flood your home with light!

SUMMER FEATURE FOCUS

- Garden rooms, patios and bringing the outside in

Warmer weather, BBQ’s and family time, inspire us to make the most of our gardens, combining outdoor living spaces as extensions to our homes. Create a quiet retreat to relax and unwind, set up the patio for Al fresco dining, go all out with some cool office space or gym. Man Cave or She Den? There is room in your garden!

AUTUMN FEATURE FOCUS - Kerb appeal

When it comes to kerb appeal, it’s all about the first impression, so what does your front door say about you? Not forgetting, keeping your home secure. The front door is still often the first place burglars will try, we will help you choose the most secure door in the market. Kerb appeal is not just about your front door, have you checked your guttering and roofline lately? Is it time to have them cleaned, or even replaced? Garage doors and driveways also need to be kept in tip top shape to maintain maximum kerb appeal.

WINTER FEATURE FOCUS - Extending and renovating

It could be time to get your windows & doors replaced, perhaps add a balcony to a bedroom, convert the garage or finally make use of the attic. Or you may require a full extension, to gain more room to entertain the family this Christmas, whatever your project, we have you covered.

www.improve-magazine.co.uk

REGULAR FEATURES

• Conservatories & Orangeries

• Skylights & Roof Lanterns

• Solid Roofs

• Hardware, Security & Technology in the Home

• Heritage & Period Properties

• Window Dressing (Blinds & Shutters)

• Aluminium Windows & Doors

• Timber Windows & Doors

• UPVC Windows & Doors

• Steel Windows

• Consumer Advice

• Bi-folding & Sliding Doors

• Architectural Glazing

• Financing Your Project

• Flood Prevention

THE SHOWCASE

A round up of products, in our Showcase Library – find what you are looking for.

Email: christina@improve-magazine.co.uk or Call: 0780 505 1322

Half Page Horizontal 210mm (w) x 146mm (h)

DPS Page 420mm (w) x 297mm (h)

Full Page 210mm (w) x 297mm (h)

Half Page Vertical 102mm (w) x 297mm (h)

Qtr Page 92mm (w) x 131mm (h)

Spotlight Qtr Page 92mm (w) x 120mm (h)

Spotlight Half Page Horizontal 190mm (w) x 120mm (h)

Please provide all artwork at 300dpi in Jpeg or PDF format

Improve Magazine targets homeowners across the UK. We promote companies who sell windows, doors, conservatories, garden rooms and interior renovations to homeowners and we do this via our lifestyle magazine through email and social media.

With a Facebook reach of over 500,000 homeowners, and a subscription list of 16,500 consumers, with interests in homes, DIY and gardening, Improve is the perfect platform to advertise your products and services. Our targeted email database contain subscribers who are ABC 1 homeowners, to get your products in front of potential customers.

What’s more, we do all of the work for you, from ad concept to design, Facebook ads and social media posts.

Take a look at the package we are offering:

• Improve Magazine - full page ad with editorial feature

• Editorial feature converted to a Facebook ad and advertised within your postal region

• Facebook ads link back to your article on our landing page, where customers can enquire

• Web address and your contact details also included on the landing page for direct web traffic

• Weekly posts on social media platforms: Twitter, Instagram and Pinterest

• Promotion lasts for a three month period

• All this for just £495 +VAT (one invoice to cover a three month period)

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