Marketing Report Example

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MARKETING R EP ORT 60 HARBOR ROAD HARWICH PORT, MA Prepared By: Paul McCormick and Chris McCormick Paul.McCormick@GibsonSIR.com | Chris.McCormick@GibsonSIR.com 508.776.1936 | 508.221.6565

PRINT MA RKETING HIGHLIGHTS

PERI OD I C A DVE RT I S E M E N TS I N T H E CHRON I C L E , CA PE C O D D E R , AN D H O M E S & L A N D Property featured in the Gibson Sotheby's International Realty full-page advertisement in the Chronicle on April 2, 2020, Homes & Land in the May edition, and the Cape Codder on June 26, 2020.

For those seeking an exceptional life

60 Harbor Road, Harwich Port 6 Beds | 6F 1H Baths | 9,476 sq.ft. | $9,500,000 Situated on 3.5 gated acres, this estate provides commanding views of Wychmere Harbor & Nantucket Sound Paul McCormick | 508.776.1936 Paul.McCormick@GibsonSIR.com Visit 60HarborRoad.com for more information

New Listing | 60 Harbor Road, Harwich Port $9,500,000 6 Beds | 6.5 Baths | 9,476 sq.ft.

14 Bambi Way, Orleans $995,000 4 Beds | 3.5 Baths | 2,585 sq.ft.

Great Location near Pleasant Bay Beach Team Alberti TeamAlberti@GibsonSIR.com

Prominently Situated on 3.5 Gated Acres, this Exclusive Estate Provides Commanding Views of Wychmere Harbor and Nantucket Sound

Paul McCormick & Chris McCormick | Paul.McCormick@GibsonSIR.com | 508.776.1936

397 Main Street, Brewster $965,000 4 Beds | 3.5 Baths | 2,511 sq.ft.

Marshfront, Views of Cape Cod Bay Keith Bradley

508.237.2771 Keith.Bradley@GibsonSIR.com

508.221.0711 Darci.Sequin@GibsonSIR.com

Dianne.Mongeau@GibsonSIR.com

187 Round Cove Road, Harwich $391,000 2.25 Acres Beautiful Serene and Rustic Setting Pam Canham Roberts

508.274.2568 Pam.Roberts@GibsonSIR.com

New Listing 10 Glenwood Street, West Yarmouth $999,000 5 Beds | 4.5 Baths | 3,072 sq.ft.

New Listing 320 Ireland Way, Eastham $769,000 4 Beds | 2 Baths | 2,184 sq.ft.

New Listing 65 Ships Lantern Road, Eastham $569,000 2 Beds | 3 Baths | 1,879 sq.ft.

Spectacular Views of Lewis Bay

Overlooking Boat Meadow Creek Marsh

Under Contract Within 5 Days

Chris McCormick | 508.221.6565 Chris.McCormick@GibsonSIR.com

Dee Higgins | 508.221.8599 Dee.Higgins@GibsonSIR.com

Natalia Weiner | 508.717.7631 Natalia.Weiner@GibsonSIR.com

New Listing 26 Glenwood Road, Brewster $515,000 5 Beds | 2 Baths | 2,044 sq.ft.

New Listing 110 Luthers Lane, Eastham $469,000 3 Beds | 1.5 Baths | 1,356 sq.ft.

New Listing 56 Dory Lane, Eastham $429,000 2 Beds | 2 Baths | 1,558 sq.ft.

60 Wequassett Way, Chatham $725,000 3 Beds | 2.5 Baths | 2,740 sq.ft.

Large Rooms with Plenty of Storage Darci Sequin

508.274.6700

Exceptional Cape Cod Living 25 Mansion Street, West Harwich $479,900 4 Beds | 2 Baths | 2,503 sq.ft.

Excellent Opportunity and Value Dianne Mongeau

31 Ruggles Road, Orleans 5 Beds | 5F 1H Baths | 4,202 sq.ft. | $2,300,000 Open House By Appointment Only Saturday 11:00 - 1:00 Hardman/Liberles Team | 508.237.8038 HardmanLiberles@GibsonSIR.com

6 Merrymount Road, West Yarmouth $299,900 .22 Acres Level Parcel, Walk to Englewood Beach Pam Canham Roberts

508.237.0980 Pam.Roberts@GibsonSIR.com

Move Right In

Under Contract Within 2 Days

Beautiful Condo at Brackett Landing

Matt Leonard & Brian Pothier | 774.316.2604 LuxRECapeCod@GibsonSIR.com

Maureen Fagan | 508.237.1327 Maureen.Fagan@GibsonSIR.com

Eva Scott | 508.776.9231 Eva.Scott@GibsonSIR.com

11 Pine Grove Village, Yarmouth Port $420,000 2 Beds | 2.5 Baths | 1,251 sq.ft.

New Listing 250 Old Wharf Road, Wellfleet $405,000 3 Beds | 1 Bath | 1,560 sq.ft.

New Listing 14 Caleb Street S22, Dennis Port $329,000 2 Beds | 2 Baths | 1,025 sq.ft.

Enjoy the Kings Way Style of Living

Year Round Living In A Desirable Location

Across From Nantucket Sound

Laura Johnson | 774.238.9093 Laura.Johnson@GibsonSIR.com

Karen Arnold | 508.237.7244 Karen.Arnold@GibsonSIR.com

Chris McCormick | 508.221.6565 Chris.McCormick@GibsonSIR.com

508.237.0980

GibsonSothebysRealty.com | Info@GibsonSIR.com | Each office is independently owned and operated.

GibsonSothebysRealty.com | Info@GibsonSIR.com | Each office is independently owned and operated.

BREATHTAKING HARBOR FRONT HOME 10 SHEEPS PASTURE POINT, ORLEANS $3,650,000 Team Alberti | TeamAlberti@GibsonSIR.com | 508.237.2771

A RARE ESTATE WITH VIEWS OF WYCHMERE HARBOR & NANTUCKET SOUND 60 HARBOR ROAD, HARWICH PORT $9,500,000 Paul McCormick | 508.776.1936 | Paul.Mccormick@GibsonSIR.com Chris McCormick | 508.221.6565 | Chris.Mccormick@GibsonSIR.com

Brewster 508.896.5000

Chatham 508.945.0000

Print Marketing Highlights

Dennis 508.385.4944

Harwich Port 508.432.6100

Orleans 508.255.6000

Vacation Rentals 508.255.7100

DENNIS

ORLEANS

DENNIS

24 HEATHBURY ROAD $1,600,000 Lisa Griffin | 774.212.1525 Lisa.Griffin@GibsonSIR.com

58 LAKE DRIVE $870,000 Emily Van Giezen | 508.237.5380 Emily.VanGiezen@GibsonSIR.com

48 FLAX STREET $295,000 Lomenzo & Lomenzo | 508.737.8272 Elaine.Lomenzo@GibsonSIR.com

View our complete collection at GibsonSothebysRealty.com Each Office is Independently Owned and Operated

HARVA R D M AGA ZI N E • •

Property featured in the Gibson Sotheby's International Realty full-page advertisement in the May/ June edition of Harvard Magazine.

Each magazine is directly distributed to 258,000+ alumni, faculty and staff at Harvard University.

HARWICH PORT

B AC K B AY

B A C K B AY

6 0 H ARBO R ROAD

3 0 0 BOYLSTO N ST REET, 11T H F L O O R

2 87 COM M ONWEA LTH AVENUE

$9,500,000 6 Bedrooms | 6.5 Baths | 9,478 Sq. Ft. Overlooking Wychmere Harbor 60HarborRoad.com Chris McCormick | 508.221.6565 Chris.McCormick@GibsonSIR.com

$6,450,000 3 Bedrooms | 2.5 Baths | 2,428 Sq. Ft.

$6,695,000 4 Bedrooms | 3.5 Baths | 3,257 Sq. Ft.

Laura Paige | 617.592.9116 Laura.Paige@GibsonSIR.com

Julie Harrison | 617.413.6332 Julie.Harrison@GibsonSIR.com Mary Conner | 617.861.7434 Mary.Conner@GibsonSIR.com

BROOKLINE

CAMBRIDGE

BELMONT

439 CH E ST N U T H I L L AVE N U E

17 F R ES H P OND PA R KWAY

15 SA INT JA M ES COURT

$5,490,000 8 Bedrooms | 6.5 Baths | 7,500 Sq. Ft

$4,900,000 7 Bedrooms | 6F 2H Baths | 6,488 Sq. Ft.

$4,200,000 10 Bedrooms | 8.5 Baths | 10,997 Sq. Ft.

Julie Harrison | 617.413.6332 Julie.Harrison@GibsonSIR.com Mary Conner | 617.861.7434 Mary.Conner@GibsonSIR.com

17FPP.com Susan Condrick | 617.842.4600 Susan.Condrick@GibsonSIR.com

SaintJamesBelmont.com Susan Condrick | 617.842.4600 Susan.Condrick@GibsonSIR.com

SEAPORT

CAMBRIDGE 3 83 B ROA DWAY

8 SA INT JA M ES COURT

$3,595,000 2 Bedrooms with Study | 2.5 Baths | 1,811 Sq. Ft.

$2,000,000 5 Bedrooms | 2 Baths | 2,409 Sq. Ft.

Price Upon Request 5 Bedrooms | 5.5 Baths | 7,900 Sq. Ft.

Julie Harrison | 617.413.6332 Julie.Harrison@GibsonSIR.com Mary Conner | 617.861.7434 Mary.Conner@GibsonSIR.com

383Broadway.com Laura Palumbo-Hanson | 617.413.5537 Laura.PalumboHanson@GibsonSIR.com

SaintJamesBelmont.com Susan Condrick | 617.842.4600 Susan.Condrick@GibsonSIR.com

30 0 P I E R 4 BO U L E VARD

For those on a journey

Only one realty brand holds the keys to your most exceptional home and life.

BELMONT

Only

23 Offices from Cape Ann to Cape Cod | GibsonSothebysRealty.com | Each office is independently owned and operated.

200523_Gibson-Sothebys.indd 1

Print Marketing Highlights

3/23/20 11:38 AM

D IGITAL MA R KETING HIGHLIGHTS

CUSTOMIZED WEBSITE PAGE • • •

Created on-brand, customized website landing page Includes property details, photos, 3D tour, video, and floor plans Visit the site at www.60HarborRoad.com

Digital Marketing Highlights

3D M ATTERP ORT TOUR An immersive online 3D experience that gives buyers a true sense of the feeling of 60 Harbor Road before they ever see it in person.

Digital Marketing Highlights

PROPERTY VIDEO • •

Generated property video tour of listing Promote via email and social media

Digital Marketing Highlights

FEAT URED ON S OTHEBY'S IN TE RNAT IONAL R EALTY'S YOUT UBE CHA NNEL • •

Featured on June 17, 2020 8,116 views

Digital Marketing Highlights

FEAT URED AS EXTRAOR DINARY PROPERTY OF T HE DAY ON S OTHEBY'S IN TE RNAT IONAL R EALTY'S S OCIAL M EDIA C H ANNELS •

Featured on April 4, 2020

Digital Marketing Highlights

PRESS C OVERAGE •

Showcased in Boston.com's digital roundup: 10 luxury properties on the market

•

Featured May 4, 2020

Digital Marketing Highlights

THEMED C OLLE CTIONS EMAIL BL ASTS •

All weekly themed eblasts are sent to the entire GSIR network, our full MA broker list, and our SIR affiliates

•

A Swimmer's Paradise: Homes with Pools Or Direct Water Access — June 26, 2020

•

Foyers and Entryways That Make a Stunning First Impression — June 19, 2020

•

Summer Staycation: Homes With Your Favorite Warm-Weather Amenities — May 22, 2020

•

Light-Filled Living Rooms — April 17, 2020

Digital Marketing Highlights

EM A IL BL ASTS

Introducing email blast was sent on March 26, 2020 to raise awarness following the public launch of the listing • The GSIR Cape Cod agent network of 96 recipients received the blast, recording an open rate of 64.6% and 7.3% click rate

•The Cape Cod Broker list including 456 receipients also received the blast, recording an open rate of 33.6% and a 2.6% click rate

•

Digital Marketing Highlights

ON LINE PROPERTY DISTR IBUTION • •

Property is featured on GibsonSothebysRealty.com and SothebysRealty.com Property is distributed to our global media partners, comprised of over 40 of the most authoritative news, lifestyle and financial voices such as the New York Times, Juwai.com, Zillow, The Wall Street Journal and many others

Digital Marketing Highlights

ON LINE PROPERTY R EP ORT • •

13,326 property views (across all websites) Top cities viewing your property include: Boston, West Yarmouth, Chicago, New York, South Yarmouth, Brewster, Cambridge, Toronto

ONLINE ACTIVITY REPORT FOR 60 Harbor Road

$9,500,000

6 Bedrooms | 7.0 Bathrooms

13,326 property views 15 share(s) 13 favorite(s)

Top 10 Websites Website

Top 10 Cities Property Views

Zillow

8,267

SothebysRealty.com

3,750

City

Property Views

, United States

186

Boston, MA

61

Trulia

363

FlexMLS

231

West Yarmouth, MA

57

luxuryestate.com

124

Chicago, IL

52

Realtor.com

116

New York, NY

46

Boston Logic

99

South Yarmouth, MA

44

SIR Sites

71

JamesEdition

63

Brewster, MA

42

ColdwellBanker.com

59

Cambridge, MA

24

Toronto, Canada

21

Dublin, Ireland

21

Total

Presented by your real estate professional

Paul McCormick Gibson Sotheby's International Realty

Digital Marketing Highlights

13,143

Each Office is Individually Owned and Operated

FACEBOOK/INSTAGRAM ADVERTISEMEN TS Social Ad Engine ad campaign run from April 7, 2020 through April 12, 2020

CAMPAI GN R ESULTS •

L i n k C l i cks: 1 66 ( The amount of times that someone clicked to your website from the ad)

•

Re a ch : 17,75 6 ( The numbe r of people who saw your ads at least once. Reach is diffe re nt from impressions, which may include multiple views of your ads by the same people)

•

Im p re s s i on s: 3 5 ,887 ( The numbe r of times your ad was viewed on a scree n)

•

Enga ge men t s: 1 84 ( The amount of times that someone liked, comme nted, shared or saved your ad)

Digital Marketing Highlights

S OCIAL MEDIA H O ME OF THE WEEK Featured as Home of the Week on our GSIR social media channels to a collective 10K+ following

Digital Marketing Highlights

OVERVIEW AND NEXT STEPS

P RI NT M AR K E T I N G

UP COM IN G:

ɔ ɔ ɔ ɔ ɔ

ɒ Consistent promotions across social media, showcasing all features and amenities of the property as we progress into the Summer season ɒ 8-page professionally printed glossy brochure ɒ New photography and video to be taken and included across updated marketing materials

Customized 4 page showsheet Featured in the Chronicle April 2, 2020 Featured in Homes & Land May edition Ad in Harvard Magazine May/June issue Featured in the Cape Codder June 26, 2020

D I GI TA L M AR K E T IN G ɔ ɔ ɔ ɔ ɔ ɔ ɔ ɔ ɔ ɔ ɔ ɔ ɔ

Created customized website page 3D Matterport Tour Property video Featured on SIR's YouTube channel Featured as the Extraordinary Property of the Day on SIR social media channels Featured on Boston.com Themed Collections e-blasts Customized email blast introducing the property distributed to 650+ contacts Featured on GibsonSothebysRealty.com Featured on SothebysRealty.com Syndicated on all major real estate sites (40+) Facebook and Instagram ad run April 7-12, 2020 Featured as Home of the Week on GSIR social media channels April 13, 2o20

PAU L M C COR M I CK & CHR I S MC C ORMIC K Paul.McCormick@GibsonSIR.com | Chris.McCormick@GibsonSIR.com 508.776.1936 | 508.221.6565

Overview and Next Steps