Powerfultogether
Partnership matters
Thank you for the opportunity to show you the difference Gibson Sotheby?s International Realty can make as your partner.
Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that.What we?d like you to remember is simply this: Together,we will succeed
At Gibson Sotheby?s International Realty,we have everything in place to deliver like no one else We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan,including the mobilization of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration We would be honored to represent you.
Yourproperty
Theattention yourpropertydeserves
At Gibson Sotheby?s International Realty, we understand that each property and seller is unique,so we offer you an exclusive tailor-made strategy We execute that strategy by combining our vast experience,innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world
Yourcommunity isourcommunity
For more than 60 years,Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts We are an integral part of our communities? we know the neighborhoods,schools, and shops from the inside out to sell potential buyers on the value of the area Better yet, we know and understand the people that make up these communities.It is this deep sense of place shared with our clients that sets us apart
NORTH SHORE
BOSTON
METROWEST
SOUTH SHORE
SOUTH COAST
You?lllike thewaywework
Together we?ll follow a proven path to success.
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning sothebysrealty.com website to showcase your property in the very best light
FINALIZING YOUR MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure.
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback
CLOSING THE TRANSACTION
We?re with you every step of the way,from due diligence to signature of the deed
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property.
Yourpartner
ScottGoldsmith
Raised in Somerset, Massachusetts, Scott has been a Brookline resident and one of the top producing agents in the market for almost 30 years. With a degree in Public Relations from Boston University, Scott thrives on developing and maintaining relationships, building his client base through repeat business and referrals
Why Scott?
Scott has a seasoned insider?s expertise, having invested and sold numerous properties throughout the area He is honest, hands on, straightforward and approaches his business with a levity and humor that is unique in the business With a strong desire to help people and a background in customer service, combined with his ability to crunch financial numbers without paper and pen, Scott is a trusted advisor to both his clients and agents.
Great Service, Great Results
Scott has consistently ranked as one of the Top-Producing Brookline agents for almost 30 years His work ethic and negotiation skills put his clients in the strongest possible position, whether buying or selling a home It?s no surprise that local developers and hundreds of buyers and sellers have continued to tap into Scott?s long track record of success.
Realtor®, Senior Sales Associate
Scott Goldsmith@GibsonSIR com
617.529.2434
gibsonsothebysrealty com
Giving Back
Scott?s philanthropic approach to life has allowed him to give, receive and give back again. His passion and commitment for his profession and his clients often result in genuine friendships, which have literally taken him to places all around the world.
Live. Work. Play. Brookline.
When Scott isn? t busy with his clients or coaching agents, he enjoys traveling, diving into a good mystery and spending time with his wife and children in Brookline Scott?s love of lobster is infamous, and those times he leaves Brookline, you may catch him dining at some of his favorite New England eateries, Belle Isle and Legal Seafood.
Thereviewsspeakfor themselves
ZOE PELL
MARY GALLAGHER
"Scott stoodout fromother agentsat theveryfirst meeting.Heisdefinitelynot a"cookiecutter?agent.He arrivedat mycondoarmed withspreadsheetsof researchanalyzingpotential valueandanononsense approachtogettingreadyfor thesale.Hebrought in someonefor necessary fix-ups.Thebrochurehe producedwasindividualized, detailedandawesome.He'sa master salesmanand negotiator.Inlittleover a week followingtheopen house,I hadasignedP&S for substantiallymorethan theaskingprice.Throughout theprocesshewas constantlyavailableto soothwhenneededandnag whennecessary.Tosumit up:Scott'syour guy!?
?WorkingwithScott Goldsmithhas beenanabsolutepleasureat every stageof our real estatejourney.In 2010,Scott helpedmefindthe perfect homeinBrooklinefor my growingfamily.Thankstohisdeep knowledgeof themarket,strategic guidance,andgenuinecarefor his clients,welivedhappilyinthat homefor 15wonderful years. Whenit cametimefor myhusband andmetodownsize,therewasno questionthat wewouldturnto Scott again.Hisexpertiseinselling our Brooklinehomewas extraordinary? fromthesmart pricingstrategytothemarketing planhedeveloped,everythingwas thoughtfullycraftedtoget thebest results.ThankstoScott's outstandingnegotiationskillsand tirelesseffort,wesoldour housefor anexcellent priceandfelt supported througheverystepof theprocess. Scott thenhelpedusfindabeautiful condoinFraminghamthat suitsour new lifestyleperfectly.Hispatience, insight,andattentiontodetail made what couldhavebeenastressful transitionfeel smoothandexciting. Weareincrediblyhappywithwhere wearenow,andwecredit Scott entirelyfor makingit happen. Scott isn? t just areal estateagent ? he?satrustedadvisor,anadvocate, andatrueprofessional.Weareso grateful for hishelpandwill be enthusiasticallyrecommendinghim toanyonelookingtobuyor sell a home.."
KEVIN KANE
?Scott Goldsmithexceededevery expectationwehad.Hecamehighly recommendedbyseveral trusted peopleintheBrooklinearea,and fromour first conversation,we knew wewereinexcellent hands. Scott wasprofessional, approachable,andknowledgeable about thelocal market.Most importantly,healwayshadour best interestsat heart.Oneof Scott?s greatest strengthsishisabilityto negotiate Hesecuredastrongoffer onthesaleof our homequicklyand ensuredwegot agreat price Onthe buyingside,hisstrategicmindset andmarket insight helpedus purchaseour new homeunder very favorableterms? somethingwe trulyappreciatedinacompetitive market Scott guidedusthrough everystepof theprocesswith patienceandclarity.Heansweredall our questions,andkept usinformed. Hiscommunicationwasprompt and consistent,andwenever felt out of theloop.Hismarketingexpertise alsomadeahugedifference.The listingfor our homelookedfantastic andstoodout fromthecompetition, whichhelpedusattract serious buyersright away.What trulysets Scott apart ishow muchhecares. Hewent aboveandbeyondtomake surewefelt confident andsupported throughout theentirejourney. We?reincrediblygrateful for everythingScott didandwould recommendhimwithout hesitation toanyonebuyingor sellingahome. Hisdedication,negotiationskills, andpersonal touchmakehiman exceptional real estateagent. We feel veryfortunatetohavehired Scott asour real estateagent."
TOM GUNNING
"Scott helpedmebuyand sell acondoinBrookline, andthensuccessfully competetobuyinthe increasinglyrareCoolidge Corner singlefamilyhome. Scott knowsthemarketandall theplayers- inside andout.Heishighly regardedbydevelopersand other agentswhichhelps everyonefocusonwin- win termsandnot get lost in emotionsover thesmall stuff.Scott listenedtomy objectives,andguidedmeto fantasticoutcomes.I would not consider workingwith anyoneelse.Scott issimply thebest!?
KYLE PITA FLORENCE CUI
?Scott Goldsmithisan amazingreal estateagent and wewill berecommendinghim toour friendsandfamily.He hasyearsof experienceandis exceptionallyknowledgeable.
Asfirst timehomebuyershe madeusfeel verycomfortable andwalkedusthroughthe wholeprocesswithpatience andhumor.Heisastrong advocatefor hisclientsand will never pushyoutobuy somethingif it isn? t theright home.Evenmeetingseveral real estateagentsthroughour homebuyingprocess,Scott is thebest of thebest!?
AMANDA GIBSON
"Several yearsago,myhusband andI foundout wewere expectingtwinsanddecidedwe neededalarger housewitha yard.Wewalkedinoff the street intoScott Goldsmith's officeandimmediatelyfelt comfortablewithhisreal estate knowledgeandverycharming personality.Wehadbeenliving inacondoinaspecificareaof Brooklineandwantedtostayin that verysmall specificarea. Withinayear,wehadfound, purchased,andrenovatedour dreamhouse(off market for a great priceinour dream neighborhood) andhadsold our condofor over askingprice after thefirst OpenHouse.We 100%credit Scott for making thishappeninashort amount of timeandwithaminimal amount of stress.Throughour relationshipwithScott,wenot onlygainedahomebut alasting friendship.?
TOBIAS HAUNER
?A quick notefrommeandfamily for Scott?sinvaluablesupport with our searchfor anew home.Once again,I amimpressed,startingwith your deepfamiliarityof themarket -- Brookline,Newtonandbeyond. Fromneighborhoodtostreet,and frombuildingtoindividual unit,and historythereof,youprovidethe insight necessarytomakeinformed decisions.Ontopof that,your network isamazing.Your popularity withother brokersandprofessionals involvedintheprocessisahuge asset toyour clients I alsoreally appreciateyour inspiringpassionfor real estate,endlessenergy,and refreshinghonesty.Youreally master balancingtheemotional, practical andfinancial sideof the decisionmakingprocess Youare currentlyworkingonour sixth(and biggest) deal together,andit will be atotal of 8dealsinafew months. Thisincludesbothbuyingand sellinghomesandinvestment properties.I feel absolutely confident I amreceivingthebest adviceineverystep,everysingle time.After somanydealswithyou,I canattest that your guidancehas alwaysledtoveryfavorable outcomes,bothemotionallywhen purchasinganew familyhome,and alsofromafinancial perspective.No effort istoomuchfor you,youwork tirelesslyuntil youfindthebest solution.Workingwithsomeoneso incrediblydedicatedisreally encouraging.Just inthislast home purchase,youreallyimpressedwith workingout adeal that I initially thought isnot possible.Younot only bringtopprofessionalism,but good humor andalot of funtoworking thereal estatemarket?
MARIE HASSANOVA
"Scott Goldsmithisan excellent agent,veryattentive andhelpful.Hemadethe wholeprocessoflistingour place,advisingrealistic expectations,thenegotiation withbuyersandcoordinating withourlawyertoclose.?
ANTHONY BARBUTO
?WehaveworkedwithScott on severaltransactionsoverthe years.Heisknowledgeable, thoughtful,thorough,and persistent.Scott canread situationswell,guidinghisclients onwhenandhowtomakemoves. Scott isanexcellent brokerand negotiatorandwewouldmost certainlyworkwithhimagainand werecommendhimwithout any reservation.?
?I havebeensoluckytohave Scott asmyagentoverthepast 4 years.Hehasbeenconsistently professional,thoughtfuland considerateineveryaspectofthe sellingprocess.Hewasso efficient andeffectiveinlocating therightbuyerandsavedmeso muchhassle.I cannot thank moreforhisincredibleservice andprofessionalism,andI hope andbelievethat yourfirmwill prosperallthemorebecauseof hispresence.Bigthumbsup!?
JIAQIANG (JAMES) LI
AProven TrackRecord
905 Hammond Street- Brookline
227 South Street - Brookline
45 Alberta Road ? Brookline
5 Baker Circle ? Brookline
220 Aspinwall Avenue ? Brookline
23 Browne Street - Brookline (Rabbi's parsonage)
40 Prescott Street - Brookline (Parsonage for Episcopal Diocese of Boston)
11Glenland Road ? Brookline
62 Risley Road - Brookline
5 Baker Circle - Brookline
616 Washington Street - Brookline
184 Lancaster Terrace - Brookline
26 Coolidge Street - Brookline
155 Gardner Road - Brookline
65 Sumner Road - Brookline
30 Davis Avenue - Brookline
36 Vernon Street - Brookline
21Loveland Road - Brookline
25 Bowker Street - Brookline
165 Winchester Street - Brookline
140 Pleasant Street - Brookline
305 Dean Road - Brookline
119 Coolidge Street - Brookline
64 Naples Road ? Brookline
149 Washington Avenue ? Winthrop
537 Deport Street ? Dennis
10 Acorn Lane ? Pembroke
23 Cottage Street ? Melrose
982 Main Street ? Concord
28 Timerline Road ? Millis
7 Greentree Lane ? Newbury
10 Oakwood Court ? Framingham
1291Pleasant Street ? Canton
51Glen Avenue ? Newton
1Delany Circle ? Brighton
16 Brookline Street- Newton S I N GL E FA M I L I ES
22 Cedar Avenue ? Stoneham
145 Richdale Road ? Needham
10 Auburn Terrace ? Newton
142 Palfrey Street ? Watertown
10 Auburn Terrace ? Newton
91Harvard Street ? Dedham
94 Lyall Terrace - West Roxbury
7 John Street - Needham
30 Greenwood - Waltham
68 Payson Road - Chestnut Hill
94 Lyall Terrace - Boston
37 Bow Road - Newton Center
143 Valley Street - Beverly
16 Avondale Road - Newton
105 Country Club Road - Newton
137 Oak Hill Street - Newton
23 Bluebird Road - Wellesley
66 Broken Tree Road - Newton
3 Alameda Road - West Roxbury
13 Utica Road - Needham
18 Lovett Road - Newton
110 Charlemont Street - Newton Highlands
550 Ward Street - Newton
179 Whitman Road - Needham
1Delany Circle - Brighton
9 Macintyre Drive, North reading
905 Hammond Street, Chestnut Hill
6 Juniper Road, Lynnfield
CON D OS
675 Hammond Street, Unit 3 - Brookline
1869 Beacon Street, Unit 4 - Brookline
1865 Beacon Street, Unit 3 - Brookline
38 Garrison Road, Unit 2 - Brookline
310 Hammond Pond Parkway, Unit 302 - Brookline
364 - 366 Tappan Street, Unit 4 - Brookline
195 Saint Paul Street, Unit 3 - Brookline
47 Winthrop Road, Unit 2 - Brookline
100 Saint Paul, Unit 201- Brookline
1272 Beacon Street, Unit 5 - Brookline
148 Kent Street, Unit 1- Brookline
1450 Beacon Street, Unit 103 - Brookline
1450-1454 Beacon Street, Unit 404 - Brookline
1454 Beacon Street, Unit 141- Brookline
98 Saint Paul Street, Unit 6 - Brookline
6 Perry Street, Unit 2 - Brookline
15 Short Street, Unit 1- Brookline
26 Coolidge Street ? Brookline
18 Alton Court ? Brookline
56 Harvard Avenue ?Brookline
50 Winchester Street - Brookline
1038 Beacon Street - Brookline
61 Prince Street - Brookline
1010 Centre Street, Unit 5 - Jamaica Plain
25 South Street, Unit 2 - Brighton
40 Rockview Street, Unit 4 - Jamaica Plain
9 Commonwealth Court, Unit 13 - Brighton
229 Kelton Street, Unit 9 - Boston
2035 Commonwealth Avenue, Unit 5 ? Brighton
57 Front Street, Unit 5 ?Beverly
67 Walter Street, Unit 2 ?Roslindale
300 Allston Street, Unit 111 ?Brighton
300 Allston Street, Unit 109 ?Brighton
29 Leslie Road, Unit 29 - Belmont
26 Wenham Street, Unit 3 - Jamaica Plain
42 Englewood Avenue ? Brighton
4 Repton Circle, Unit 4414 ?Watertown
155 Brookline Street, Unit 11 ?Cambridge
139 O Street, Unit 2 ? South Boston
155 Brookline Street, Unit 17 ?Cambridge
416 Commonwealth Avenue, Unit 200 ? Back Bay
60RSheridan Street, Unit R? Jamaica Plain
300 Allston Street, Unit 210 ?Brighton
310 Allston Street ?Brighton
330 Summit Avenue - Brighton
244 Brighton Avenue, Unit 206 ?Allston
51 Hobson Street, Unit 1 ?Brighton
12 Colliston Road, Unit 1 ?Brighton
332 Jamaicaway, Unit 6 ? Jamaica Plain
30 Harding Avenue, Unit 30 ? Belmont
56 Penn Street, Unit 4 ? Quincy
147 Kelton Street, Unit 717 ? Allston
50 Playstead Road, Unit 1 ?Newton
38 Clive Street, Unit 2 ? Jamaica Plain
85 Brainerd Road, Unit 612 ? Allston
300 Allston Street, Unit 501 ?Brighton
51 Symmes Street, Unit 2 ? Roslindale
300 Allston Street, Unit 504 ?Brighton
100 Gore Street, Unit B ?Cambridge
300 Allston Street, Unit 117 ?Brighton
300 Allston Street, Unit 202 ?Brighton
16 Green Street, Unit 16 ? Jamaica Plain
300 Allston Street, Unit 501 ?Brighton
1450 Beacon Street, Unit 102 ? Brookline
153 Johnson Woods Drive, Unit 153 ? Reading
36 Green Street, Unit 1? Jamaica Plain
300 Allston Street, Unit 117 ? Brighton
300 Allston Street, Unit 501? Brighton
24 John Street, Unit 2 ? Coolidge Corner
11Williams Street, Unit 11? Coolidge Corner
21Carlton Street, Unit 2 ? Somerville
169 Washington Street, Unit 1? Newton
1501Commonwealth Avenue, Unit 309 ? Brighton
12 Colliston Road, Unit 1? Brighton
30 Sumner Street, Unit 30 ? Newton
776 Boylston Street, Unit E10H ? Back Bay
89-93 Gore Street ? East Cambridge
39 Glenmont Road, Brighton
1-3 Glenley Terrace ? Brighton
10 Thurston Street ? Somerville
66 Belmont Street ? Watertown
44-46 Greenwood Lane ? Waltham
156-158 Cabot Street ? Newton
59 Hillside Street ? Mission Hill
1869 Beacon Street, Unit 4, Brookline
1865 Beacon Street, Unit 3, Brookline
66 Lawton Street, Unit 1, Brookline
1272 Beacon Street, Unit 6, Brookline
46-48 Beaconsfield Road, Unit 2 - Brookline
483 Washington Street, Unit 1- Brookline
57 Babcock Street, Unit 2 - Brookline
75 Winchester, Unit 302 - Brookline
76 Marshal Street, Unit 3 - Brookline
6 Thayer Street, Unit 1- Brookline
30 Longwood Avenue, Unit 203 - Brookline
97 Stearns Road - Brookline
40 Kent Street ? Brookline (Elks Lodge)
41-43 Stearns Road-Brookline
28-30 Stearns Road-Brookline (13 units)
1477 Beacon Street-Brookline (72 units)
54 Harvard Avenue-Brookline
84 Atherton Road-Brookline
26 Coolidge Street ? Brookline
18 Alton Court? Brookline
56 Harvard Avenue ? Brookline
372 Washington Street-Cambridge
89-93 Gore Street ? East Cambridge
34-36 Sumner Street-Newton
156-158 Cabot Street ? Newton
39 Glenmont Road ? Brighton
1-3 Glenley Terrace ? Brighton
310 Allston Street ? Brighton
10 Thurston Street ? Somerville
66 Belmont Street ? Watertown
44-46 Greenwood Lane ? Waltham
Yourbrokerage
Our local heritage began in 1962,when Betty Gibson,esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood Gibson was instrumental in developing the growth and desirability of not only the South End,but the city of Boston as a whole
Today,Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 25+ offices and more than 500 associates serving Boston,Greater Boston,the MetroWest,North Shore, South Shore,South Coast,Cape Cod, Nantucket,New Hampshire,and Rhode Island
Specializing in residential sales and rentals at all price points,our team offers a world of advantages to our clients? including a heritage of hyper-local expertise,a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals
Scan to view our office locations
$3.39 Billion in Sales Volume in 2024
# 1 Massachusetts-Based Firm by Sales Volume
Highest Average Sale Price of the Top 10 Firms
25+ Offices in Massachusetts
50 0 Agents and 50+ staff
Sotheby?sis morethan justourname
Over the last two centuries,Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today,Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
Global sales volume 2024,USD
26,20 0
Sales associates
1,10 0
Offices worldwide
33 Million sothebysrealty com visits in 2024
# 1
Most profiled real estate company in the news
1 2 Million Engaged social media followers
65 Million + Videos played in 2024
1744
The year our heritage began
Youradvantage
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and expectations
ON L I N E EX PERT I S E
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography,impactful photography,and inviting virtual tours
sothebysrealty com visits in 2024 Languages
40% 65M
Visitors from outside the U S Organic search traffic Videos played in 2024
Rental Properties
Topmediapartners drivetrafficto
As soon as your property is on sothebysrealty com,it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
Noonecandraw moreeyestoyourlisting
We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world
Ourconnections becomeyourconnections
The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally,our YouTube channel has more subscribers and video views than any other real estate brand
PRESS EX POSURE
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news
20 24 Press Share of Voice
Sotheby?s International Realty
Douglas Elliman
Coldwell Banker
Compass
The Agency
Engel & V?lkers
Christie?s International Real Estate
Knight Frank
Berkshire Hathaway HomeServices
Keller Williams Realty
Volume Reach
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings.This helps steer the sales strategy along the way and guide informed decisions.
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course,is all about comfort It?s about feeling at home Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele Award-winning website
Exclusive media relationships increase your exposure
Unique content promotes your property to a select audience Most viewed real estate channel on YouTube Engaged social followers
Comprehensive and customized plan for your home
Yourmarketing powerhouse
Scott believes that all properties deserve exceptional marketing Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing.
INITIAL PREPARATION
To prepare to market your property,our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features
- Photography: Interior,exterior, and drone
- Property video and / or 3D Matterport virtual tour
- Carefully crafted marketing copy
- Professionally printed brochures
- Floor plans
PUBLIC RELATIONS
Timing: Week of MLS Launch & Ongoing
Gibson Sotheby's International Realty's public relations team fosters strategic relationships with leading media outlets to achieve two objectives: generate exposure for and increase traffic to our portfolio of properties We will collaborate with the public relations team at Sotheby's International Realty to identify potential opportunities for the property to appear in an array of print and digital publications throughout the project's timeline,capturing a wide audience
ONLINE PRESENCE
Timing: Day of MLS Launch & Ongoing
The property will be prominently displayed on our localized website,gibsonsothebysrealty.com. In addition,the property will be advertised on sothebysrealty com This global website is designed to distinctly showcase our collection of extraordinary homes.It attracts more consumers than any other luxury real estate website Currency conversion, language translation in 14 languages,and strong traffic set sothebysrealty.com apart.
EMAIL AND SOCIAL MEDIA EXPOSURE
Timing: Week of MLS Launch & Ongoing
The property will be introduced to the local brokerage community,Sotheby's International Realty affiliates,as well as Scott's spheres of influence through a targeted email and social media campaign The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details.
SPHERE OF INFLUENCE OUTREACH
Timing: Week of MLS Launch & Ongoing
As an industry leader Scott is connected to influential brokers,investors and luxury clients throughout Massachusetts and beyond.Scott will begin introducing the property by personal outreach via calls and emails to this select audience In addition,they will offer private tours of the property.
NEW YORK TIMES MAIN NEWS & DIGITAL BANNER AD
The Main News section is the most well-read section and it sets the agenda for the most important news of the day This is an essential environment to give your luxury properties the ultimate exposure
- Circulation: 423,111
- Readership: 3.1M
- Male / Female: 48% / 52%
- Median HHI: $104,000
- Average HHI: $143,000
- Median Age: 49
The Digital Banner Ad is available on NYTimes com and clicks through to a custom Digital book of participating properties.
- Impressions: 82K
- HHI: $500K+ & in market for real estate
- Geo Targets: New York City,Boston,Miami, Los Angeles,San Francisco Metros
NEW YORK TIMES TAKEOVER
Promote your property in style with this tabloid insert devoted to Sotheby?s International Realty and delivered to high-net worth neighborhoods
- 160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area
- Includes Digital Promotion on NYTimes.com & Digital Flip Book
FINANCIAL TIMES
The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners, as well as investors, every Saturday in its standalone ?House & Home?section Targeting upscale readers who are passionate about home and living,this full-color supplement is the world?s only weekly property and lifestyle section,which is internationally focused and globally-distributed every weekend
- Circulation: 193,337
- Distribution: Global
- Readership: 1,625,987
- Gender Skew: 82% Male,18% Female
- Average HHI: $330,000
- Median age: 53
ROBB REPORT & DIGITAL MEDIA BAR
Robb Report is the leading voice in the global luxury market Its discerning audience around the world has a shared appreciation and desire for quality,exclusivity,artisanship,heritage,and fine design With its fingers on the pulse of the latest superlative products and experiences that today?s modern consumers seek,Robb Report is synonymous around the world with affluence,luxury,and the best of the best
- Circulation: 102,000+
- Average Age: 45
- Male / Female: 78% / 22%
- Average HHI: $489,000
- Average HNW: $2,700,000
Placement on the Real Estate Media Bar provides outstanding visibility and click-through for high impact awareness.
THE WALL STREET JOURNAL
The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world?s most affluent home-buying audience
- Print Circulation: National ? 786,294
- E-newspaper Circulation: 238,000 recipients
- Affluent Readership: 4,143,000
- Male / Female: 68% / 32%
- Average HHI: $372,943
MANSION GLOBAL HOMEPAGE FEATURED LISTING
The module offers prominent positioning on the Mansion Global homepage and showcases listings regardless of region.
- Duration: 30 days
WSJ COM AND MANSIONGLOBAL COM PROPERTY UPGRADE
Featured Property Upgrades places your listings at the top of WSJ.com/ Mansion Global.com search results in the town where the property is located The property you wish to feature comes directly from your brand?s feed. Multiple properties can be featured and the sites will rotate featured properties to appear equally Each property appears for one month
- Duration: 30 days
- 5.8x increase in page views
- 73x Increase in visits
CONDÉ NAST MAGAZINES REGIONAL PAGES
With over 60 local and feeder market regions available, you can reach these high-income,luxury buyers when they?re inspired to buy
- Condé Nast Luxury Group includes Architectural Digest,Bon Appetit,Condé Nast Traveler,GQ, Golf Digest,The New Yorker,Vanity Fair,Vogue and Wired
DWELL MAGAZINE & DWELL COM
Dwell is the marketplace to living with good design.A trusted authority for 20 years,connecting consumers and design professionals with inspiration, products,and the tools they need to achieve their goals.Published six times a year, each issue of Dwell Magazine includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design.
- Readership of 11million (917K ? Magazine,4 2 M ? Dwell com,5 4 M ? Social,669K ? Email)
- Circulation: 206,000
- Total Reach: 916,000
- Male / Female: 40% / 60%
- Median Age: 40
- Median HHI: $160,000
SOTHEBY?S PREFERRED E-NEWSLETTERS
Reach the Ultra-High Net Worth audience with Sotheby?s Preferred eNewsletter. Exclusive and engaged clientele interact with the eNewsletter resulting in strong open and click rates The Sotheby?s Preferred newsletter is a monthly email received by Sotheby?s top transacting clients around the globe.
- Highlights auction dates and invitations
- 7,000+ top Sotheby?s clients (Preferred)
- 43.7% open rate
LUXURYESTATE COM HOMEPAGE SHOWCASE
LuxuryEstate is the leading international portal for the luxury real estate market. With website and apps translated in 16 languages and users from 132 countries, LEis the perfect solution to reach international buyers
- 1,900,000 visitors per month / 18,000,000 page views per month
- Property would be featured in the rotating carousel at the top of the homepage for 1month
ONE MILLION IMPRESSIONS PROGRAM
The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs Through beautifully detailed property photos,your listing can be customized to showcase your property?s unique selling features, allowing you to target by country,region, state,and city.
- Key Feeder Markets to Target: Boston,New York,Connecticut,Washington DC,Palm Beach, Miami
MODERN LUXURY
Reaching an audience of more than 16 million,Modern Luxury is the nation?s largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S.Advanced Targeting Package:
- Email + Display Ads + Social Media
- 130+ Demographic Data Points
- Powerful targeting options that target across geography,basics,financial,habits,interests, lifestyle, and auto categories Ability to micro-target niche demographics more effectively than any competitor or advertising platform equivalent
CHIEF EXECUTIVE E-NEWSLETTER
Chief Executive reaches top decision makers running companies that generate 68 3% of US GDP totaling $22 3 trillion CEreaches most CEOs running enterprise over $50M By engaging in CEmarketing products comes the rare ability to precision-target the CEOcommunity with the most comprehensive database available anywhere on decision makers at U S large and mid-market companies Weekly E-Newsletter:
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