GDUSA June 2018

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June 2018 TOC Impo_SEPT 07 TOC/Staff 6/4/18 1:35 PM Page 8

A SPECIAL THANK YOU TO . . . THE CREATIVE GROUP (TCG) is exclusive sponsor of GDUSA’s 2018 American Web Design Awards™ —

The Best in Digital + UX Design. TCG specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. As a division of Robert Half, TCG offers flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. They can also scale for large projects that require a team of creative professionals and, by partnering with sister division Robert Half Technology, deliver the most efficient and cost-effective staffing solutions for complex digital projects that call for both creative and technical skills. With locations in major markets across the United States and in Canada, TCG is proud to serve as a respected community partner in the cities where they live and work. More information, including job-hunting services and candidate portfolios, can be found at roberthalf.com/creativegroup.

VERSO CORPORATION is the exclusive sponsor of GDUSA’s 55th Annual Print Design Survey. A leading provider of Printing Papers, Specialty Papers, and Pulp, Verso’s distinguished product line, streamlined supply chain and flexible manufacturing capabilities make it ultra-responsive to market demand, extending its ability to get you the products you need, when you need them. Verso offers the best quality printing papers with a broad selection of certified and recycled options for all types of printing applications. The paper mills are strategically located near top industry printers across North America, so products are available when you need them. Verso officials state: “We provide expert customer support, on-press technical service and insightful solutions that bring added efficiency and productivity straight to your business. And all of our products are MADE IN THE USA with pride and passion, vision and skill.” This special edition is printed on Influence Gloss 60 lb. Text from Verso, with its enhanced optical properties for truer, more vibrant image production, excellent surface gloss and smoothness, and unparallelled pressroom performance and printability. Learn more at versoco.com

GD USA GRAPHIC DESIGN USA

Gordon Kaye Publisher

ART & PRODUCTION Ilana Greenberg Creative Director Rachel Goldberg Production Director Jay Lewis Photographer

ADMINISTRATION & READER SERVICES Althea Edwards Accounts Manager Jennifer Hoff Scott Sczcypiorski Internet Services Bridget Bellavia Circulation

EDITORIAL

ABOUT THE COVER The transformative 'Happy Mac' icon was created by Susan Kare in the 1980s. Ms. Kare is noted in this issue as one of the 2018 AIGA Medalists, see story at PAGE 16, and her creation seemed an appropriate cover for our annual

Gordon Kaye Editor Sasha Kaye-Walsh E-News Editor Charlotte Kaye Assistant Editor

American Web Design Awards, which start at PAGE 28. FOUNDER PHOTO COURTESY OF SUSAN KARE

Milton L. Kaye (1921-2016)

ADVERTISING Ron Andriani Executive VP, Integrated Marketing + Business Development 201.485.8720 212.696.4380 randriani@ gdusa.com

COVER PAPER CREDIT: The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by Tembec. A leading advocate of sustainability, Kallima Paper has a distinct low-density high-bulk construction resulting in less trees used and significant cost savings to the customer. Kallima’s trusted line of Coated Cover C1S, C1S Plus and C2S are well-known for their bright white surfaces. Visit www.kallimapaper.com

Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com COPYRIGHT 2018 BY KAYE PUBLISHING CORPORATION


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