GDUSA - GRAPHIC DESIGN USA - DEC 2025 by Graphic Design USA

GD USA

GD USA GRAPHIC DESIGN USA

DECEMBER 2025

A M ERICAN G RAPH IC D E SIGN AWARDS SPONSORED BY

B IL LERU D

DECEMBER 2025

www.gdusa.com

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LETTER FROM THE EDITORS | WELCOME TO OUR 62ND DESIGN ANNUAL

2025 brought my third grandchild, and I’m sometimes asked if I have a favorite. I answer diplomatically: I love them all equally — each unique, each mine. Recently, as a podcast guest, I was asked which of the 62 years of GDUSA magazines is my favorite. I gave the same diplomatic answer.

GORDON KAYE AND SASHA KAYE-WALSH ARE EDITORS AT GDUSA Comments, suggestions and letters can be sent to editorial@gdusa.com.

But that’s not entirely true — at least about the magazines. I do have a favorite: January 1998. The design was a bit crude — more newspaper than magazine in those days — but the content was stunning That issue featured an industry forecast by several “up-and-coming” designers, including Sean Adams, Noreen Morioka, Lana Rigsby, Jennifer Sterling, Sharon Werner, and Bill Oberlander. It also included an exclusive panel discussion on the state of graphic design by — wait for it — Ivan Chermayeff, Lou Dorfsman, Milt Glaser, George Lois, Massimo Vignelli. As star-struck as I am, it isn’t the famous names that move me. It’s watching legends — and legends-to-be — grapple with the technological upheaval of that moment, much as we are grappling today with an array of emerging tools and technologies. A favorite meme: AI can generate a headline, a logo and an existential crisis before breakfast. Their conclusion then feels remarkably current now: amid all the noise, first principles endure. While new forces demand tactical adjustments, the fundamentals remain unchanged. The brain is still the ultimate design tool, and great design communicates the essence of a brand, product, service, idea, or cause. Lana Rigsby’s words have stayed with me: “Design isn’t about how something looks. It’s about what something is.” I bring this up because today’s thought leaders often claim that something fundamental is again transforming the role of designers — change or die, the old rules no longer apply, originality is a luxury. Yes and no. Yes, speed and flexibility are increasingly prized. But no: none of this undermines the graphic designer’s core reason for being. The winners of our 62nd American Graphic Design Annual make that clear. At its best, graphic design still makes information, culture, and values visible, understandable, accessible, and aesthetic. The 2025 GDUSA Design Annual is living proof. The numbers alone are striking: more than 6,000 entries, distilled into a few hundred showcased pieces. Together, they reflect the countless ways great design shapes business and society, commerce and culture. Just as inspiring is the sheer breadth of the thing — established creative leaders alongside emerging talent; print and packaging alongside video and apps and websites; Fortune 500 brands, nonprofits, agencies, studios, students; red states and blue. So much talent from so many places for so many clients, but one shared truth: design that solves problems and makes real intelligence visible still matters. As for my grandchildren — know that I love you all equally. At least so far. Though sharing your cookies with me wouldn’t hurt. -- GK GDUSA 2

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CONTENTS | DECEMBER 2025

62ND AMERICAN GRAPHIC DESIGN SHOWCASE 02

WELCOME FROM THE EDITORS

GDUSA DESIGN ANNUAL SHOWCASE

BILLERUD: MESSAGE FROM SPONSOR

ANNUAL + CORPORATE REPORTS

ANNOUNCEMENTS + INVITES

ADVERTISING + AD CAMPAIGNS

BOOKS

BRANDING + IDENTITY + LOGOS

BROCHURES + COLLATERAL

105

DATA VISUALIZATION

107

DIRECT MAIL + CATALOGS

110

EMAIL MARKETING

113

INTEGRATED MARKETING CAMPAIGNS

123

MOTION GRAPHICS

129

PACKAGING

145

P-O-P + DISPLAYS

152

POSTERS

159

PUBLICATIONS + NEWSLETTERS

164

SALES + SELF PROMOTION

168

SIGNS + ENVIRONMENTAL + EXPERIENTIAL DESIGN

GDUSA - Graphic Design USA Volume 62 / No.6 December 2025 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 594 Dean Street, Office 22, Brooklyn NY 11238. Phone: 212.696.4380. Website: www.gdusa.com. SUBSCRIPTION: Domestic, $72 one year. Canada and Mexico $140 per year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

174

SURFACE + VEHICLE GRAPHICS

176

SOCIAL MEDIA

181

WEBSITE + UX/UI DESIGN

195

STUDENT DESIGN

230

2026 CREATIVE SALARY TRENDS

pr the esig La th ogr Sy ne tes dir at s am. racu rs a t D es de ect pan The se re t h ig U i s a o i e ar ign n e a , , e bro r po nive new n T al lik we dit ad rtfo rsi e en s o t b e r t y l . V d ria an io vp e c e d s iew si l d ge re om it t a. i g sy th n a esig of s pre mu on t r.e e i nd n, ki se nic o mp a pa lls nt a th du re dve cka inc div tion e le /c ss rt g lud er s ga m ive isi ing in se de cy d2 co ng. de g b pr sig 02 lle No sig ra oje n 3 n ct ion two n, U din cts of po I/U g, a wo rtf X rt rk oli he os re :

Hi O re t of ur d he

NE TA W PR LE EV N T IE W SCHOOL OF DESIGN

admissu@syr.edu 315.443.2769 vpa.syr.edu/cmd2023 @su_commdesign

A MESSAGE FROM BILLERUD Billerud is exclusive sponsor of the 62nd GDUSA Design Annual and Showcase. The company makes high performance packaging materials for a low carbon society. We are a global leader in paper and packaging materials made from cellulose fibers, and we are passionately committed to sustainability, quality and customer value. We serve customers in more than 100 countries through nine production units in Sweden, USA, and Finland and around 5,800 employees in 19 countries. Billerud is listed on the Nasdaq Stockholm. In the United States, Billerud operates out of a regional head office in Miamisburg, Ohio, two mills in Michigan’s Upper Peninsula and a converting facility in Wisconsin. We are a leading supplier of high-quality graphic and label papers, packaging materials, and market pulp. At Billerud, we build brands and business results for our customers. The body of this publication is printed on Influence® Gloss, 60 lb. text from Billerud. Influence® is a high-quality coated No. 3 web paper. More information about the products available from Billerud can be found later in this edition. To learn more, please contact your Billerud sales professional or visit billerud.com.

ABOUT THE COVER This illustration of The Year of the Snake is by the enormously talented Trevor Messersmith of 80east Design based in Poughkeepsie NY. It is a winner in the Social Media category of GDUSA’s 62nd anniversary American Graphic Design Awards™ competition. In case you are wondering, the Lunar New Year next month ushers in The Year of the Firehorse. Our winners gallery starts at page 8.

GD USA GRAPHIC DESIGN USA

Gordon Kaye PUBLISHER Ilana Greenberg CREATIVE DIRECTOR Sasha Kaye-Walsh EDITOR/WEBSITE & SOCIAL MEDIA Gordon Kaye EDITOR/PRINT Charlotte Kaye GRAPHIC DESIGN Kyle Redfield CHIEF TECHNOLOGY OFFICER Althea Edwards READER SERVICES Angelo Abbondante ACCOUNTS MANAGER A Great Idea Shane Lukas Yara-Nee Dennis INTERNET SERVICES Maliya Malik DESIGN/SOCIAL MEDIA ASSOCIATE Jeff Rosenberg/Virtual360 PHOTOGRAPHY Ron Andriani VP, AD SALES + INTEGRATED MARKETING 201.669.9884 randriani@gdusa.com

COVER PAPER CREDIT: The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part of the Kallima Paper family of coated cover paperboard. Kallima products are proudly manufactured by Rayonier Advanced Materials, a global leader in sustainable forest management practices. Their light-weight, fully bleached coated board products are used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays and litho-laminated packaging. Kallima has a distinct low-density high-bulk construction resulting in less trees used and signficant cost savings to the customer. Contact: kallimapaper.com and 1.800.411.7011

6 GDUSA

MATCHING TALENT WITH SUCCESS ® NATIONWIDE The Great Resignation has left companies scrambling for talented designers and creatives searching for fulfilling projects. That's where Artisan Talent comes in. We're a boutique creative staffing agency here to make things easier for you - whether you’re hiring talent or finding work. From small agencies to major corporations, our team is in the business of connecting people. That’s what makes us Artisan. TO P P L AC ED T I T L ES Art Director

Product Designer

Senior Designer

Brand Designer

Digital Designer

Visual Designer

Copywriter

Graphic Designer

UI/UX Designer

ARTISANTALENT.COM

| 2025 |

AMERICAN GRAPHIC DESIGN AWARDS

8 GDUSA

We present our 62nd anniversary showcase of roughly 650 pieces — the cream of thousands of entries — that reflect the many ways in which graphic designers serve and shape commerce, culture and causes. Winners run the gamut from traditional to new media; from inspirational assignments to bread and butter projects; from large creative agencies and departments to boutique design studios and freelancers and student work from leading schools; from established stars to rising newcomers; and from red states to blue. So much talent from so many places for so many clients, but one shared truth: design that solves problems and makes real intelligence visible still matters. The showcase appears here as well as in our digital magazine and at our popular gdusa.com website.

| SPONSORED BY BILLERUD | BILLERUD is exclusive sponsor of the 62nd GDUSA Design Annual and Showcase. We make high performance paper and packaging materials for a low carbon society. We are a global leader in paper and packaging materials made from cellulose fibers, and we are passionately committed to sustainability, quality and customer value. Billerud serves customers in more than 100 countries through nine production units in Sweden, USA, and Finland and around 5,800 employees in 19 countries. We are listed on the Nasdaq Stockholm. In the United States, Billerud operates out of a regional head office in Miamisburg, Ohio, two mills in Michigan’s Upper Peninsula and a converting facility in Wisconsin. We are a leading supplier of high-quality graphic and label papers, packaging materials, and market pulp. At Billerud, we build brands and business results for our customers. The body of this edition of GDUSA is printed on Influence® Gloss, 60 lb. text from Billerud. Influence® is a highquality coated No. 3 web paper. Information about the products available from Billerud can be found later in this edition. To learn more, please contact your Billerud sales professional or visit billerud.com. GDUSA 9

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A MESSAGE FROM THE SPONSOR | BILLERUD ABOUT BILLERUD

Billerud makes high performance packaging materials for a low carbon society. We are a global leader in paper and packaging materials made from cellulose ﬁbers, and we are passionately committed to sustainability, quality and customer value. We serve customers in more than 100 countries through nine production units in Sweden, USA, and Finland and around 5,800 employees in 19 countries. Billerud is listed on the Nasdaq Stockholm. In the United States, Billerud operates out of a regional head ofﬁce in Miamisburg OH, two mills in Michigan's Upper Peninsula and a converting facility in Wisconsin. We are a leading supplier of high-quality graphic and label papers, packaging materials, and market pulp. At Billerud, we build brands and business results for our customers.

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DESIGN FIRMS | AGENCIES | DEPARTMENTS | SCHOOLS 1305 Creative 3rd Edge 5 by 5 Design 80east Design A Great Idea A-Team Experiences Academy of Art University Access TCA and Sierra Nevada Corporation Adduco Communications AgenCe Design Co. Agenda Alamini Creative Group Alba Conejero Alley Poyner Macchietto Architecture Analee Paz Designs Andon Guenther Design LLC Andra Design Studio AOPA Appalachian State University Artistry Edge Astek Atelier Starno Athena Global Advisors Avenue5 | Studio5 Avila Creative Ball State University BCIU Creative Services BexBrands BI Studio birdsong Gregory Blossom Creative Blue Barn Design Co. Bluecap Studio Bluebird Branding BMI Bonavita Design LLC Bow Valley College 12 GDUSA

181 57, 181 57, 145, 168 152, 164, 176 26, 113, 182 145 195, 196, 197, 198, 199 151 176 57 58, 113 182 152 168 58 58, 59, 113, 129, 146, 147, 164 26 42, 49, 113, 114, 123, 159 145 184, 185 174, 175 152 60, 174 60, 182 26, 27, 61 199, 200, 201 27, 39 130, 131 183 49, 114, 159 61 168 40, 41, 42, 43 61, 114 62, 152 95, 114, 129 115, 159

Congratulations TO BELMONT’S 2025 GDUSA DESIGN AWA R D W I N N E R S Grace Allensworth Editorial Design Nate Kammerer Menu Design Will Watts Package Design

Kaleb Cruz Ad Campaign Naomi Miles Ad Campaign Rachel Harrell App Design

Designing the world around us In the vibrant heart of Nashville, Tennessee, Belmont is bursting at the seams with creativity. You won’t find a more collaborative community of designers, artists and innovators, bringing together their skills to bring our world to life.

P R O G R A M S O F S T U DY • Architecture

• Art History

• Fashion Design

• Photography

• Architectural

• Design

• Fashion

• Photographic

Studies • Art Studies • Art Education

Communications • Experiential Graphic Design

Merchandising

Studies

• Illustration

• Studio Art

• Interior Design

• Visual Arts (MFA)

Learn more today - BELMONT.EDU/DESIGN-COMMUNITY Designs featured on this page made by students from Belmont’s O’More College of Architecture & Design and Watkins College of Art

DESIGN FIRMS | AGENCIES | DEPARTMENTS | SCHOOLS Brand Force 5 Brandon Brent Almond Design Brim Branding Brim Branding and Nerdy & Girly Brunswick C&G Partners C3 Media Network CapeWorks Graphics CEDC CF Napa Brand Design chs2art Design ConceptShell Art and Design Studio CoorsTek Copa Design Creative Blocks Creative Mellen Cribl Delicate Matter LLC Design Axl Design Direction, LLC DISidea Studio & Adri Torres DMH Doris Palmeros Studio Drexel University DRIVE Dynamica Design and Advertising Dzineworx Studio e.l.f. beauty EH Design Works Eight Moon™ Element212 Elevate Content Marketing and Sappi EngineeringPeople Epstein Creative Group Equifax 14 GDUSA

95 115, 123 39 63 49 42, 115, 116 146 27, 63, 95, 116, 183 153 49, 63, 95 96, 129, 130, 183 132 27, 42, 63, 169 170, 171 64 169 183 44, 64, 96 44, 110, 111, 176 164, 184 153 123, 154, 155 65, 176 153 201, 202, 203 116, 146 66, 67 96 148 184 28, 65, 123, 169 184 96, 97 186 186 66, 124, 177

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DESIGN FIRMS | AGENCIES | DEPARTMENTS | SCHOOLS Firehook Crackers Fizz Creative FoodStory Brands Frank Design Freaner Creative Future Standard and Small Crowd Gabe Diaz Design, Inc. Gauger + Associates GDK Design Gensler Georgia Transmission Corporation Gilmore Branding and Design Go! Group Gooseberry Graphic Design GrassRoots Medical Marketing Greater Thought Griffin + Skeggs Collaborative Hadassah MarCom Division Harbor Foods and StudioH Hartford Design, Woz Design, Ted Stoik HB Design Hillsborough County Communications & Digital Media Hillsborough Transit Authority (HART) HNTB Corporation Hook Hoot Design Studio Hybrid Design Ideas On Purpose Inventure Invok Brands Iowa State University Ipek Köprülülü Isabelle Tan IZERIstudio j.riley creative LLC Jacob Cotton Jacqueline Photography & Design 16 GDUSA

132 68, 132 132, 133 171 44, 45, 68, 70, 98, 105, 148, 153, 186 102, 103, 162, 163 70 45, 70, 71, 165, 171, 187 165 171 28 160 133 71 71 57 28, 50 29 71 29 46, 50, 72, 98 98 46, 98, 154 72 73 134 50, 51 29, 30 148, 172 134 39 50 52 73 39, 73 154 30

Jennifer Redding Design Jingyuan Huang JMS Marketing John Kallio Graphic Design John Nordyke Joseph Caserto Art + Design Kalakatta Design Studio Karen Skunta & Company Kari Finkler Design Karla Pamanes, LLC Kean University, Robert Busch School of Design Keith W. Criss TradigitalWorks KHS People Kiewit Infrastructure Proposal Services Kim Brown Irvis/KBI Design Group Kimberly-Clark Corporation Kingsborough Community College Kruti Kadkol Landmarks, The Public Art Program of University of Texas at Austin Lasell University, Graphic Design Program Leah McDonald Design + Photography, LLC Leibowitz Lentini Design & Marketing, Inc. Leqi Chen Lingfei Cao Lippincott LN Design Co. Lumens Lynda Hodge, LLC Mad Dog Graphx Madison Champion Maryland Institute College of Art (MICA) MAUGEDESIGN

134 52 46 154 73 105, 187 74 172 135 74, 75, 187 228, 229 156 31 40, 75, 76, 99, 105 76 188 203 76, 135 107 203 107 76, 77, 166, 167, 188 46, 99 135, 188 77 77 31 117 148 77, 78 78, 79 204 52

GDUSA 17

DESIGN FIRMS | AGENCIES | DEPARTMENTS | SCHOOLS Maverick Studios

Max Marketing Communications Mercer University Mercury Marine + Fiska Mermaid, Inc. Metropolis Branding Metropolitan Family Services Miskowski Design Mission Partners, Benefit LLC MJR Creative Group Mkulpdesigns Montana State University Moody's Mrs&Mr Muhamed Causevic and Peter Nguyen Multimode Creative & Storyworthy Studios Multistudio Nate Gulledge NECA Creative Services Nerdy & Girly Nicka K New York Novak Birch Nutanix Nutanix and Tolleson OBATA Ocean State Job Lot Odgis + Co Office of Fields Orange County Sanitation District Pigeon Paradigm Marketing & Advertising PBD Partners Performance Foodservice Perkins Eastman Brand Creative Studio pfw design 18 GDUSA

52, 53, 78, 80, 81, 118, 119, 124, 125, 135, 160, 177, 178, 179 31 204, 205, 206 124 78, 80, 188, 189 80 31 80 82, 99 47, 136, 149, 189 82 206, 207 82, 105, 126 83 83 117, 189 83, 172, 173 83 100, 173 49 136, 137 100, 149, 150 84, 100, 106, 126, 177, 178, 189 117 32 136, 138 84 84 84, 150 21, 138, 139 86, 87 32, 33, 101 110, 190 160 138

DESIGN FIRMS | AGENCIES | DEPARTMENTS | SCHOOLS Phillips Physician’s Marketing Solutions PKG Brand Design Potapenko Yuliia Pratt Munson Project Design Company Protiviti Brand & Creative Studio

117

190 140 190 207, 208 85, 101 85, 86, 110, 118, 150, 156, 161, 173, 180 Purrsnickitty Design 86 RAS Communications 54, 101, 118 Ratkaj Designs 33 Rescue Mission Alliance of Syracuse 33, 47 NY Richardson Sales Performance/Chal- 33 lenger Inc. Right Hat 47 Riva Nayaju 107 Rivel, Inc. 34, 106 Rizco 190 RKL LLP 34, 35, 107 RLD Creative 86, 191 Roskelly, Inc. 23, 88, 89 Roycroft Design 34, 90 RRDG Randy Richards Design Group 47, 90, 106, 126, 140, 150, 156 Rule29 Creative 165 Ryan James 90 Savannah College of Art and Design 209, 210, 211, 212, 213 (SCAD) Savvas Learning Company 54 School of Visual Arts, Masters in 214 Branding Second Language Design 91 Shantanu Suman 156 Sharon and Guy 108 SLM Communications 161 Small Crowd and Future Standard 102, 103, 162, 163 Smith Gee Studio 192, 193 Southpaw Design Co 91 Spectrum Creative, LLC 54, 55, 165 20 GDUSA

Tiger Tracy Drywall

Island Veterinary Services

Perfect Coffee Roasters

CastleKeep Realty

Envirolign

Healing House

Rhode Island Listings

Native Fish Gear

“All I can say is my new logo is incredible, Roskelly knocked it out of the park!”

“We found out what a real professional can do, Tom is just on another level of creativity”

“Tom brilliantly married our ideas and came up wonderful logo that we so love.”

“Tom brings unmatched attention to detail and a real commitment to craft. He is the best designer I have ever worked with.”

Dave Tracy, Tiger Tracy Drywall

Christine Borden Connolly MacDonald Rhode Island Listings

Doug Smyth, Castle Keep Reality

Rich Quintal, Healing House

Roskelly, Inc. Creating Memorable Brands for Your Company or Products Design Firm: Roskelly, Inc. Designer: Thomas Roskelly

DESIGN FIRMS | AGENCIES | DEPARTMENTS | SCHOOLS Spohn Design 191 St. Mary's College of Maryland 166 Stan Gellman Graphic Design 40, 54, 91, 101, 161 Stout Collective 91 Stranger & Stranger 141 Street Level Studio 112, 120, 191 Studio 165+ | Ball State University 214 Studio Holden 56, 141 Summitt FilmWorks 127 Sunny Side Creative, LLP 108, 120, 191, 192 SVP Partners 36, 161 Syft 192 Symbiotic Solutions 108 Syracuse University/Communications 215, 216 Design tapouts, Inc. 112 Texas A&M University-Corpus Christi 217 Texas Association of School Boards 56, 92, 173 (TASB) Texas Bankers Association 162 The Creative Pack LLC 141, 142 The Danberry Co. 102, 108 The Designers 48 The Durst Organization 36 The JVP Group 102, 174 The Modern College of Design 127, 217, 218, 219 The Point Creative at Litehouse, Inc. 48, 120, 142, 151 The Republik 157, 180, 192 The Republik and Rubberneck 127, 128 The University of Alabama 219, 202 The University of Texas MD Anderson 174 Cancer Center The Word & Brown Companies 40, 92, 112, 121, 127, 166, 180, 194 Tom, Dick & Harry Creative 36, 102 Tonia Yuqi Zhang 56, 157 Toral Advertising + Design 92 TrailHead Creative 92, 194 TriFold Visions 143 Tumbleweeds Creative Studio 143 22 GDUSA

University of Central Oklahoma University of Central Oklahoma/UCO School of Design Uline Creative University of California, Los Angeles (UCLA) University of Cincinnati University of Minnesota University of Southern Mississippi Unruled Utah Valley University Vanderbilt University Marketing & Communications Vinicius Rebello Lima Vision Creative Group W.S. Badger Company Waking State Watkins College of Design at Belmont University Wenxin Zhao Wolff Olins Woodman Creative Woz Design WTRMLN Creative Yard NYC Yes& Yichan Wang Design

121 220, 221, 222, 223, 224, 225 48, 112, 180 225 225 226 226 122 226, 227 104, 109, 122 157 104, 143, 151 143 38 13, 227, 228 158 93 38 36, 37 93, 94 144 122 94

GDUSA 23

Billerud. The first choice for graphic and label papers, packaging materials and market pulp. Our name means quality and commitment, sustainability and integrity. With products designed to build brands and business for our customers. To learn more, visit us at billerud.com.

Billerud Americas Corporation 10050 Innovation Drive, Suite 200 Miamisburg, Ohio 45342 800 258 8852 billerud.com

2025 | ANNUAL + CORPORATE REPORTS

Design Firm: A Great Idea Client: Creation Justice Ministries Title: Creation Justice Ministries Impact Report Art Director: Shane Lukas Designer: Shane Lukas

Design Firm: Andra Design Studio Client: BuzzFeed Title: BuzzFeed 2024 Annual Report & 2025 Proxy Statement Creative Director: Andra Hoffman Designer: Andra Hoffman

Design Firm: Andra Design Studio Client: Performance Food Group Title: Performance Food Group 2025 Annual Report & Proxy Statement Creative Director: Andra Hoffman Designer: Andra Hoffman

Design Firm: Avila Creative Client: Bath & Body Works Title: Bath & Body Works 2024 Sustainability & Impact Report Creative Director: John Avila Art Director: John Avila, Vicki Lasky Designer: Vicki Lasky Writer: Maggie Kohn

26 GDUSA

Design Firm: Avila Creative Client: Molson Coors Beverage Company Title: Molson Coors 2025 Imprint Report Creative Director: John Avila Art Director: John Avila, Meow Vatanatumrak Designer: Meow Vatanatumrak Writer: Dan Santow Illustrator: Matt Carlson

Design Firm: Berks County Intermediate Unit (BCIU) Creative Services Client: The Office of Performance Management, OPL, BCIU Title: CSI REACH Report 2024-2025 Creative Director: Julie Anne Koucky-Bunnick Designer: Julie Anne Koucky-Bunnick Writer: Karen Henrichs, Nik Barkauskas

Design Firm: C3 Media Network Client: New Life Village Title: New Life Village Impact Report Art Director: Anna Grinstead Designer: Marisa Rothbauer

Design Firm: ConceptShell Art and Design Studio Client: Sightline Institute Title: Sightline Gratitude Report Creative Director: Shayla Hufana Designer: Shayla Hufana Sightline Senior Manager, Development: Alexa Woodard Illustrator (ConceptShell Intern): Mica Viacrucis Printwest Printer: Lisa St. Antoine

GDUSA 27

2025 | ANNUAL + CORPORATE REPORTS

Design Firm: Eight Moon™ Client: OMSNIC Title: OMSNIC Annual Report 2024 Creative Director: Megan Junius Art Director: Stephanie Manternach Designer: Emmi Brytowski

Design Firm: FactSet Brand Team Client: FactSet Title: FactSet 2024 Sustainability Report Creative Director: Mark Barrett Art Director: Vaughn Fender Designer: Vaughn Fender

Design Firm: Georgia Transmission Corporation Client: Georgia Transmission Finance Department Title: Georgia Transmission Annual Report 2024 Gridovation Art Director: Brian Rickmond Designer: Brian Rickmond Writer: Ryan Russell

Design Firm: Griffin + Skeggs Collaborative Client: System1 Group Title: System1 Group ‘25 Years’ Annual Report Creative Director: Colin Jenkinson, System1 Group Art Director: Gary Skeggs Designer: Gary Skeggs

28 GDUSA

Design Firm: Hadassah MarCom Division Client: Hadassah, The Women’s Zionist Organization of America Title: Unwavering - Hadassah’s 2024 Impact Report Creative Director: Agnes Gregorio, Laura Rosenberg Art Director: Norman Cherubino, Liron Kormas-Harpaz Designer: Rob Porta Writer: Erica Brody, Stephanie Smartschan Marketing & Project Management: Erica Tse

Design Firm: Hartford Design, Woz Design, Ted Stoik Client: Abbott Title: Abbott 2024 Annual Report Creative Director: Tim Hartford, David Wozniak, Ted Stoik Designer: Tim Hartford, David Wozniak, Ted Stoik Photography: Tom Maday, Dan Socie

Design Firm: Ideas On Purpose Client: Brilliant Earth Title: Brilliant Earth 2024 Mission Report Creative Director: John Connolly Designer: Zack Peacock

Design Firm: Ideas On Purpose Client: Dominion Energy Title: Dominion Energy 2024 Annual Report Creative Director: John Connolly Art Director: Kara Mason Designer: Ria Das Project Manager: Ava Giaquinto

GDUSA 29

2025 | ANNUAL + CORPORATE REPORTS

Design Firm: Ideas On Purpose Client: Hilton Title: Hilton Global Foundation 2024 Impact Report Creative Director: John Connolly Art Director: Kara Mason Designer: Kesia Davies Project Manager: Cristina Vitucci

Design Firm: Ideas On Purpose Client: Norwegian Cruise Lines Title: Norwegian Cruise Lines Sail & Sustain Report Creative Director: Darren Namaye Designer: Kesia Davies Project Manager: Ava Giaquinto

Design Firm: Ideas On Purpose Client: Stanley Black & Decker Title: Stanley Black & Decker 2024 Impact Report Creative Director: John Connolly Designer: Alejandro Madera-Sandoval Project Manager: Cristina Vitucci

Design Firm: Jacqueline Photography & Design Client: Avient Corporation Title: Avient Sustainability Report 2024 Creative Director: Jacqueline Wells Designer: Jacqueline Wells Writer: Jennifer Schmidt, Walter Ripple Avient Sustainability Team

30 GDUSA

Design Firm: KHS People Title: 2025 Curated Salary Data & Intelligence Director of Marketing Creative: Allan Nacapuy Founder & CEO: Kate Harry Shipham Director of Operations & Strategy Research: Cheyenne Cupp

Design Firm: LN Design Co. Client: Minnesota Department of Veterans Affairs Title: Fiscal Year 2024 Annual Report Creative Director: Kären Larson, Ingrid Noble Writer: Julie Vollenweider, Grapho Photography: Chad Holder Photography Additional Photography: MDVA Internal Staff and Partners

Design Firm: Max Marketing Communications Client: United Bankers’ Bank Title: United Bankers’ Bank (UBB) Annual Report 2024 Art Director/Designer: Max Allers, MaxMarCom Copywriter: Steve Miller, Welland Laike Communication

Design Firm: Metropolitan Family Services Title: 2025 Annual Report Designer: Kin Bariso Writer: Carly Hanson, Ann Pinkney Photography: Christine Lena

GDUSA 31

2025 | ANNUAL + CORPORATE REPORTS

Design Firm: OBATA Client: IDEX Corporation Title: IDEX Corporation 2024 Sustainability Report Creative Director: Adam Franke Writer: Mary Riddle

Design Firm: OBATA Client: Microchip Technology Inc. Title: Microchip 2024 Sustainability Report Creative Director: Adam Franke Art Director: Leanne Kaltenbach Designer: Diane Doering Project Lead: Paul Gassett

Design Firm: OBATA Client: Slalom Inc. Title: Slalom 2024 Impact Report Creative Director: Adam Franke Designer: Diane Doering Writer: Mary Riddle

Design Firm: PBD Partners Client: Boston Athenaeum Title: Boston Athenaeum 2024 Annual Report Creative Director: Shannon Beer Art Director: Shannon Beer Designer: Jennifer Whitty Dominguez

32 GDUSA

Design Firm: PBD Partners Client: Labouré College Title: Labouré College Care For the Future Report Creative Director: Shannon Beer Art Director: Shannon Beer Designer: Mary Reed Photography: Tom Kates

Design Firm: Ratkaj Designs Client: Alliance College - Ready Public Schools Foundation Title: Alliance Foundation Annual Report 2025 Creative Director: Rochelle Ratkaj Moser Designer: Allison Cheatwood Production Designer: Kevin Atkins

Design Firm: Rescue Mission Alliance of Syracuse NY Title: Rescue Mission Alliance 2024 Impact Report Creative Director: Christina Clemente Designer: Virginia Alvisi

Design Firm: Richardson Sales Performance/Challenger Inc. Title: 2025 Selling Challenges Research Study Art Director: Tammy Allen Designer: Tammy Allen

GDUSA 33

2025 | ANNUAL + CORPORATE REPORTS

Design Firm: Rivel, Inc. Client: Akamai Technologies Title: Akamai Technologies 2024 Impact Report Designer: Rivel Design Studio

Design Firm: Rivel, Inc. Client: Louisiana Pacific Corporation Title: LouisianaPacific 2025 Sustainability Report Designer: Rivel Design Studio

Design Firm: RKL LLP Title: RKL Annual Review 2024 Designer: Paige Alana Bowermaster

Design Firm: Roycroft Design Client: The Associates of the Boston Public Library Title: Annual Report 2024 Creative Director: Jennifer Pires Designer: Jennifer Pires, Ally McCabe

34 GDUSA

RKL Annual Review At RKL, we understand that a strong brand builds trust, conveys approachability and reflects a commitment to community. A nationally leading advisory firm with locations in Pennsylvania and beyond, we stand apart in the business advisory industry with a brand that’s centered on connection and relationships. Design is at the core of our brand. Thoughtful layouts, authentic photography and engaging storytelling showcase who we are, not just what we do. We understand that people want to partner with advisors who are the best at what they do and are

genuinely engaged with our clients, team members and communities. Through intentional design choices and consistent messaging, our Annual Review makes our culture and commitment to partnership visible and memorable. When you engage with RKL, our approachable, people-centered brand comes to life, demonstrating that your business is valued and understood. We believe good design builds connection — and our brand is a promise of the dedicated service you’ll receive. GDUSA 35

2025 | ANNUAL + CORPORATE REPORTS

Design Firm: SVP Partners Client: AEGIS Insurance Services, Inc. Title: AEGIS 2024 Annual Review Creative Director: Bob Vitale Art Director: Bob Vitale Designer: Bob Vitale Writer: Kate Herz Portrait photography: Ted Kawalerski Printer: Kirkwood Printing, Wilmington MA

Design Firm: The Durst Organization Client: The Durst Organization Sustainability Department Title: The Durst Organization’s 2024 Sustainability Report Creative Director: Tressa Campbell Art Director: Tye Bailey Writer: Jovana Rizzo

Design Firm: Tom, Dick & Harry Creative Client: Mission Investment Fund Title: Mission Investment Fund Annual Report 2024 Creative Director: David Nien-Li Yang Art Director: Candy Freund Designer: Matt Fast Writer: Jared El-Mofty Account Director: Colin MacGregor

Design Firm: Woz Design Client: JBT Marel Title: JBT Marel 2024 Annual Report Creative Director: David Wozniak Designer: David Wozniak, Ted Stoik Writer: Ted Stoik

36 GDUSA

JBT Marel 2024 Annual Report by Woz Design

GDUSA 37

Design Firm: Waking State Client: Kidsave International Title: Kidsave’s 25th Anniversary Annual Report Designer: Tamara Gould

38 GDUSA

Design Firm: Woodman Creative Client: Kips Bay Boys & Girls Club Title: Annual Report - Made For More Creative Director: Jowill Woodman Art Director: Jowill Woodman Designer: Jowill Woodman Writer: Adam Barr

2025 | ANNOUNCEMENTS + INVITATIONS

Design Firm: Berks County Intermediate Unit (BCIU) Creative Services Client: BCIU’s Office of Early Childhood & Student Services Title: IU14 Engage + Grow: Early Childhood Exploration Day Creative Director: Julie Anne Koucky-Bunnick Designer: Julie Anne Koucky-Bunnick

Design Firm: Brent Almond Design Client: The Children’s School Title: Wonders Never Cease Fundraising Invite Designer: Brent Almond Illustrator: Brent Almond

Design Firm: Iowa State University Client: Iowa State University’s College of Design Title: Designing for Connection: AI and the Culture of Care Call for Submissions Designers: Brandon Olsen, Yongyeon Cho

Design Firm: j.riley creative LLC Client: Candlelighter’s Childhood Cancer Family Alliance Title: Candlelighter’s Lights of Courage 2025 Event Collateral Designer: Julie Riley

GDUSA 39

2025 | ANNOUNCEMENTS + INVITATIONS

Design Firm: Bluecap Studio Title: Gilda Gala Invitation Design Creative Director: David La Cava, Debra Cassa

Design Firm: Kiewit Infrastructure Proposal Services Client: Kiewit Title: 2025 Executive Committee Retreat Designer: Jina Kim Executive Events Director: Alexis Carreno

Design Firm: Stan Gellman Graphic Design Client: Core & Main Title: Core & Main Holiday Card Art Director: Teresa Thompson Designer: Bryan Wakeland

Design Firm: The Word & Brown Companies Title: Word & Brown Companies Multicultural Day Invitation Creative Director: Homer Villegas, Studio Director

40 GDUSA

Gilda Gala Invitation Design by Bluecap Studio This year’s Gilda Gala celebrates laughter, courage, and community with bold style and a wink to Hollywood’s wild side. Hosted at the iconic Andaz Hotel in West Hollywood, a legendary landmark on the Sunset Strip known for its rock ’n’ roll history, the event merges glamour with grit. The invitation’s vibrant, punk-inspired artwork channels the fearless spirit of Gilda Radner, whose legacy of humor and resilience continues to inspire. The striking design, complete with oversized purple shades and electric pops of color, embodies the evening’s message: “Cancer is not a solo performance.” Like the Andaz itself, the gala promises a night of unforgettable energy, creativity, and community—where laughter remains the loudest act of defiance.

GDUSA 41

2025 | ADVERTISING + AD CAMPAIGNS

Design Firm: AOPA - Aircraft Owners and Pilots Association Title: AOPA 2025 Flight Outfitters Ads Creative Director: Jill Benton Art Director: Jen Tyler Designer: Jen Tyler, Leigh Caulfield Writer: Jen Tyler Photography: Chris Rose, Rebecca Boone

Design Firm: Bluecap Studio Client: International Mass Timber Conference Title: International Mass Timber Conference Campaign Creative Director: David La Cava, Debra Cassa Designer: Claudia Möller

Design Firm: Brunswick Client: Harris Pontoon Boats Title: Harris Crowne Custom Color Advertising Creative Director: Jill Brown Designer: JaMarie Thompson Writer: Bridget Tully

Design Firm: ConceptShell Art and Design Studio Client: Intentionalist Title: AMPLIFY: Chinatown-International District Small Business Pass Designer: Shayla Hufana Founder & CEO: Laura Clise

42 GDUSA

International Mass Timber Conference Campaign For the International Mass Timber Conference in Portland OR — the world’s largest gathering of mass-timber professionals, bringing together foresters, manufacturers, designers, builders, and policymakers — the team at Bluecap Studio delivered a comprehensive brand refresh and design system. We began with an update to the logo and built a brand identity rooted in the textures and materials of mass timber, while highlighting the people who shape its growing community. The expanded color palette draws from natural hues found in wood and the surrounding flora, grounding the brand in authenticity

and warmth. Our work extended across all platforms, including a coordinated advertising campaign for social media, digital, and print channels, as well as cohesive templates, wayfinding, and event signage that unified the visual experience throughout the venue. The results were immediate and measurable — attendance and sponsorship increased by 15%, awareness of the conference expanded significantly, and advance sales for the following year rose sharply. Based on these outcomes, the client retained us to continue our partnership and lead creative development for the 2026 event. GDUSA 43

2025 | ADVERTISING + AD CAMPAIGNS

Design Firm: Cribl Title: Cribl Bus Wrap at RSAC 2025 Conference Creative Director: Kaycee Carmichael Chiu Designer: Kaycee Carmichael Chiu Head of Corporate Events: Meredith Torres Events Marketing Manager: Lynne Boswell. VP, Corporate Marketing: Ryan Mattison. Chief Market Officer: Abby Strong

Design Firm: Delicate Matter LLC Client: Angelino’s Coffee Title: Angelino’s Coffee Advertising Designer: Yana Grishchuk

Design Firm: Freaner Creative Client: County of San Diego District Attorney’s Office Title: Auto Insurance Fraud Campaign Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner

Design Firm: Freaner Creative Client: County of San Diego District Attorney’s Office Title: SDCDA Workers Compensation Campaign Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner

44 GDUSA

Design Firm: Freaner Creative Client: Tijuana Mexican Red Cross, Jorge Astiazaran Title: Tijuana Mexican Red Cross - Life Race Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Illustration, Digital Artist, Animation: Ariel Freaner

Design Firm: Freaner Creative Title: Innercare Advertising Campaign Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Programming, Web Development and Coding: Ariel Freaner

Design Firm: Gauger + Associates Client: Dividend Homes Title: Dividend Homes Acacia Palo Alto Unicorn Creative Director: David Gauger Art Director: Kaitlin Case

Design Firm: Gauger + Associates Client: Shea Homes Title: Enclave ‘Change The Course…’ Creative Director: David Gauger Art Director: Rob Keil Writer: Carol Muth

GDUSA 45

2025 | ADVERTISING + AD CAMPAIGNS

Design Firm: HB Design Client: Morro Bay Bird Festival Title: Morro Bay Bird Festival Advertising Insert Designer: Heather Barbis

Design Firm: Hillsborough Transit Authority (HART) Title: HART Autism Awareness Campaign Designer: Kirk Mieczkowski

Design Firm: JMS Marketing Client: Amusement Expo International Title: 2025 Advertising Campaign Creative Director: Jean Marie Saidler Art Director: Brad Norlin Designer: Brad Norlin Writer: Brad Norlin Foreground Photography: Adobe Stock Background Photography: Joanne Hsu

Design Firm: Lentini Design & Marketing, Inc. Client: Doheny Eye Institute Title: Doheny Eye Institute VISIONary Research Ad Campaign Creative Director: Hilary Lentini Designer: Hilary Lentini Writer: Chris Hauri Illustrator: Leanna Hanson

46 GDUSA

Design Firm: MJR Creative Group Client: Sunkist Growers Title: Sunkist Growers Digital Ad Campaign Creative Director: Nico Dondlinger Designer: Nico Dondlinger Writer: Mike Rolph, Geoff Johnston Account Director: Geoff Johnston

Design Firm: Rescue Mission Alliance of Syracuse NY Title: Rescue Mission Alliance 2025 Billboard Campaign Designer: Christina Clemente

Design Firm: Right Hat Client: JAMS Title: JAMS Advertising Creative Director: Charlyne Fabi Designer: Suzanne Liddell Writer: Lise Anne Schwartz

Design Firm: RRDG Randy Richards Design Group Client: Gehr/Century Wire Title: Badass Hats Ad Campaign Creative Director: Randy Richards Art Director: Kyle Richards Designer: Randy Richards

GDUSA 47

2025 | ADVERTISING + AD CAMPAIGNS

Design Firm: The Designers Client: Kolver North America Title: Advertising Campaign Creative Director: Zohrab Donabedian Art Director: Zohrab Donabedian Designer: Zohrab Donabedian

Design Firm: Uline Creative Client: Uline Title: Cool To Work Animated Meta Ad Creative Director: Sarah Fritz Art Director: Wendy Gruselle Designer: Andreas Thedorf, Veronica Wilkey Writer: Scott Harvey VP of Creative: Elizabeth Tenner

48 GDUSA

Design Firm: The Point Creative at Litehouse, Inc. Client: Litehouse, Inc. Title: Veggiecraft Campaign Creative Director: Kathy Weisz Art Director: Lindsey Kuhn Designer: Lindsey Kuhn

2025 | BOOKS

Design Firm: AOPA - Aircraft Owners and Pilots Association Title: 2025 Q3 AOPA Member Guide Creative Director: Jill Benton Art Director: Jen Tyler Designer: Jen Tyler, Leigh Caulfield Photography: Chris Rose, Rebecca Boone, David Tulis

Design Firm: birdsong gregory Client: Domtar Title: Cougar Swatchbook Creative Director: Leslie Kraemer Art Director: Josh Malchuk Writer: Phillip Atchison Account Manager: Kim Davis Client Director: Meredith Collins

Design Firm: Brim Branding and Nerdy & Girly Client: Nerdy & Girly LLC Title: Pixelated Pearl Children’s Book Illustration & Design Creative Director: Aireen Arellano, Erica Martin Art Director: Aireen Arellano Designer: Aireen Arellano Writer: Erica Martin, Aireen Arellano Web Developer: Erica Martin at Pixel Jam Digital

Design Firm: CEDC Client: Catholic Climate Covenant Title: God Saw That It Was Good Limited Edition Book Creative Director: Beth Ponticello Designer: Beth Ponticello

GDUSA 49

2025 | BOOKS

Design Firm: Griffin + Skeggs Collaborative Client: Elizabeth Barlow Rogers Title: Lay of the Land: A Family History of Emigration Creative Director: Gary Skeggs Designer: Gary Skeggs Writer: Elizabeth Barlow Rogers

Entry: 19079 Design Firm: HB Design Client: Platinum Performance Title: Platinum Performance Veterinary Reference Guide Designer: Heather Barbis

Design Firm: Hybrid Design Title: Hybrid: Curiosity In All Things Promotion Executive Creative Director: Dora Drimalas Creative Directors: Caleb Kozlowski, Brett Newman Art Director: Olivia Ward Designers: Tong Li, Julia Miller, Derek Price, Reed Smith Director of Operations: Nicole Hasselfeld Senior Project Manager: Ann Kveglis Project Manager: Chelsea Kimball

Design Firm: Ipek Köprülülü Title: Nineteen Eighty Four Book Design

50 GDUSA

Hybrid: Curiosity In All Things For nearly 25 years, San Francisco-based multidisciplinary design studio, Hybrid Design, has translated eclectic interests and deep curiosity into impactful design for clients like Nike, The North Face, Pinterest, Sonos, and YouTube. Now, the studio has collected two decades of that work and philosophy in its first book, Hybrid: Curiosity in All Things, published by Victionary. The book delivers thoughtful, razor-sharp essays about the nature of their creations and processes, driven by the conviction that seemingly disparate interests are essential to fulfilling work. Across nearly 650 pages, featuring real project examples and a collection of insightful essays from the Hybrid Design team, the studio charts how a broad and eclectic range of interests, hobbies, and experiences can be translated into powerful design work across any subject or discipline. What’s more, they distill the idea that in design, it’s essential to connect with the world around you. Design is a powerful synthesis that solves a creative problem within the context of culture; it doesn’t exist in a vacuum, so creating solutions within the context of culture is essential. GDUSA 51

2025 | BOOKS

Design Firm: Isabelle Tan Title: Voice Print Book Design Creative Director: Isabelle Tan Designer: Isabelle Tan

Design Firm: Jingyuan Huang Title: Let’s Take A Mental Break Book Design Creative Director: Jingyuan Huang

Design Firm: MAUGEDESIGN Title: So! YOU and AI Exploring Collaboration In Design - A Resource Guide For The Next Generation of Creators Creative Director: Carole Maugé-Lewis Art Director: Carole Maugé-Lewis Designer: Carole Maugé-Lewis Writer: Carole Maugé-Lewis with ChatGPT AI Collaboration

Design Firm: Maverick Studios Client: Jimmy John’s Title: Jimmy John’s ABC Kid’s Book Creative Director: Rodrigo Posada, Brian Havig Designer: Nick Williams, Devika Kundu, Anna Christian, Jaden Hicks Writer: Leighton Howard Project Manager: Callie Danbury

52 GDUSA

Jimmy John’s ABC Kid’s Book Maverick Studios partnered with Jimmy John’s to create a one-of-a-kind children’s ABC book that blends education with brand storytelling. Our team wrote, designed, and illustrated the book to deliver an experience that is both fun and informative, while staying true to Jimmy John’s distinctive personality. Each letter is brought to life through vibrant, playful visuals and clever copy that spark curiosity and delight young readers. Beyond teaching the ABCs, the book celebrates the brand’s unique voice and values, making learning an immersive journey. The result is a visually rich, interactive piece that stands out as an innovative fusion of education and brand engagement. GDUSA 53

2025 | BOOKS

Design Firm: RAS Communications Client: Dave Case Books Title: Chicago Justice by Dave Case , Cover Design Creative Director: Russell A. Schultz Designer: Stephanie Stott

Design Firm: Savvas Learning Company Title: enVision+ Mathematics // K-8 Cover Series Creative Director: Omar Salgado, Christina Martinez Design Team: Kelly Delaney, Jeannine Shelton-El, Katawi Cato, Jen Paley-Parker, Dave Jackson, Alicia Fasig, Michele Ryan, Kimberley-Taylor Duncan, Sue Ligertwood, Matt Ashland, and Pronk Design

Design Firm: Spectrum Creative, LLC Client: White Lodging Title: Hospitalitarian: Bruce White’s Legacy Book Design Creative Director: Marcella Drula-Johnston Art Director: Andi Harris Designer: Andi Harris Writer: Kathi Ann Brown Photography: Courtesy of the White Family and White Lodging

Design Firm: Stan Gellman Graphic Design Client: Binding Solutions Title: Mahoney Memorial Book Art Director: Teresa Thompson Designer: Teresa Thompson

54 GDUSA

Hospitalitarian: Bruce White’s Legacy This book is a biography of Bruce White, one of Marriott’s first franchisees and an icon in the hotel business. He developed a philosophy and methods that made a significant impact on both the success of his own hotel and restaurant properties and on the industry

itself. To bring that to life, we featured his many buzzphrases, sayings (“Bruce-isms”), and memorable quotes in attention-grabbing breakouts, plus layouts displaying stunning hotel and resort images, and sidebars listing his “Rules of the Road” for how to run a hospitality property. GDUSA 55

2025 | BOOKS

Design Firm: Studio Holden Client: Megan Schulze Title: It’s About Time: Book Cover Designer: Whitney Holden

Design Firm: Tonia Yuqi Zhang Title: A13–220 Book Design Creative Director: Tonia Yuqi Zhang Art Director: Bethany Johns Designer: Tonia Yuqi Zhang Writer: Tonia Yuqi Zhang

56 GDUSA

Design Firm: Texas Association of School Boards (TASB) Title: TASB 75th Anniversary Commemorative Book Creative Director: Stephany Wagner-Thornhill Art Director: Chris Ramirez Designer: Chris Ramirez, Stephany Wagner-Thornhill Writer: Sylvia Wood, Melissa Locke Roberts, Laura Tolley Photography: Lalo Garcia, Zachary Roberts

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: >Greater Thought Client: Lake Superior Trading Post Title: Lake Superior Trading Post Brand Redesign Creative Director: Bryan Mann-Entzel Art Director: Mitch Granholm Designer: Ryan Reid Writer: Sara Harrell Strategy/ Consumer Insights: Sara Harrell

Design Firm: 3rd Edge Client: Institute for Market Transformation Title: Community Climate Shift Brand Creative Director: Frankie Gonzalez Designer: Aurora Lin

Design Firm: 5 by 5 Design Client: Minnesota Department of Public Safety Title: Minnesota Department of Public Safety Logos Creative Director: Wendy Ruyle Project Manager: Diana Lillicrap Illustrator: Mike Lizama

Design Firm: AgenCe Design Co. (Celano Design Studio Inhouse Branding) Client: Levant by Chef Michael White Title: Levant Branding Creative Director: Vincent Celano, Stephanie Niebler Designer: Frank Festa, Brooke Russell Founder & Principal: Vincent Celano

GDUSA 57

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Agenda Client: BlackRock and Global Infrastructure Partners (GIP) Title: BlackRock, Global Infrastructure Partners (GIP) Brand Head of Creative: Claudia Mark Design Director: David Marte Designer: Jiani Xiao Head of Strategy: Vincent Roffers Strategy Director: Jake Aronson Strategist: Amanda Cao Client Services Director: Katie DiBella

Design Firm: Agenda Client: Medecision Title: Medecision Rebrand Head of Creative: Claudia Mark Design Director: David Marte Senior Designer: Jorden Rooney Senior Designer: Chris Lee Designer: Jiani Xiao Head of Strategy: Vincent Roffers Strategy Director: Jake Aronson Strategist: Amanda Cao Head of Digital: John Kester Client Services Director: Katie DiBella

Design Firm: Analee Paz Designs Client: Oído Title: Oído Identity Designer: Analee Paz

Design Firm: Andon Guenther Design LLC. Client: Fit Foods Ltd. Title: Mutant Rebrand, Brand Identity & Packaging Design Creative Director: C. Andon Guenther Art Director: C. Andon Guenther Designer: C. Andon Guenther Writer: C. Andon Guenther Brand Strategist: Rosa B. Willems Account Management: Ian Macdonald

58 GDUSA

MUTANT Rebrand, Brand Identity & Packaging Design The MUTANT® rebrand redefined the brand’s presence with a bold, irreverent identity designed to command attention on-shelf and set a new standard in the sports nutrition category. The refreshed visual system captures the authentic “hardcore vibes” of the Mutant brand DNA. Through distinct character-coding, unified packaging design, and efficacy-led storytelling, MUTANT reinforces its credibility and performance-first “hardcore” ethos over fleeting flavor trends while amplifying perceived value.

The packaging design utilizes boundary-pushing varnish, substrate, and printing techniques that attract, differentiate, and amplify perceived value. The packaging transformation sharpened the brand’s personality, elevated its competitive edge, and positioned MUTANT for stronger recognition and expansion across both the U.S. market and internationally. ~ C. Andon Guenther, Creative Director and Principal, Andon Guenther Design, LLC GDUSA 59

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Athena Global Advisors Title: Social Media Collective PHL Rebrand Creative Director: Lindsay Muir Designer: Lilian Crooks, Mikayla Peles Writer: Adrienne Mauro Chief Creative Officer: Patrick Hardy

Design Firm: Avenue5 | Studio5 Client: Avenue5 Residential Title: Haven on Highland Branding Creative Director: Beth McCreary Art Director: Khanh Dang

Design Firm: Avenue5 | Studio5 Client: Avenue5 Residential Title: Parker Landing Branding Creative Director: Beth McCreary Art Director: Khanh Dang

Design Firm: Avenue5 | Studio5 Client: Avenue5 Residential Title: The Beverly Branding Creative Director: Beth McCreary Art Director: Khanh Dang Designer: Livy Seirer

60 GDUSA

Design Firm: Avila Creative Client: Latino Professionals in Aerospace Title: LPA Branding Creative Director: John Avila Art Director: John Avila, Meighan Depke Designer: Meighan Depke

Design Firm: Blossom Creative Client: Patriot Fitness 24/7 Title: Patriot Fitness 24/7 Brand Identity and Website Creative Director: Jenny Hamilton Designer: Jenny Hamilton

Design Firm: Bluebird Branding Client: Axia Electric Title: Axia Electric Brand Identity System Creative Director: Karl Peters Designer: Marcus Fitzgibbons, Jon Lambert Strategy: Jim Miller

Design Firm: Bluebird Branding Client: British Bluedog Pub Title: British Bulldog Brand Identity System Creative Director: Marcus Fitzgibbons Designer: Jon Lambert Strategy: Jim Miller

GDUSA 61

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: BMI Title: BMI Sunset Sessions Branding Creative Director: Jeff Gilligan Designer: Jeff Gilligan

Design Firm: Brand Force 5 Client: Ferazzoli’s Italian Kitchen Title: Ferazzoli’s Italian Kitchen Logo Design Creative Director: Michael Maloney Designer: Michael Maloney

Design Firm: Brent Almond Design Client: API Pride Title: API Pride Logo Design Designer: Brent Almond Illustrator: Brent Almond

Design Firm: Brent Almond Design Client: Protest Pizza Title: Protest Pizza + Bar Logo Designer: Brent Almond Illustrator: Brent Almond

62 GDUSA

Design Firm: Brim Branding Client: The Nova Collective Title: The Nova Collective Rebrand Creative Director: Aireen Arellano Art Director: Aireen Arellano Designer: Aireen Arellano Writer: Tenaya Britton Web Developers: Lilli Parks, Hansel Perez

Design Firm: C3 Media Network Client: Wealth Diversity Title: Wealth Diversified Logo Art Director: Melissa Caban Designer: Melissa Caban

Design Firm: CEDC Client: 22Q Family Foundation Title: 22Q Family Foundation Branding Creative Director: Beth Ponticello Designer: Beth Ponticello

Design Firm: ConceptShell Art and Design Studio Client: Pinewood Baking Title: Pinewood Baking Logo Design Designer: Shayla Hufana Owner & Baker: Brittany Brown

GDUSA 63

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Copa Design Client: ADA Demolition Title: ADA Demolition Rebrand Creative Director: Leonardo Bandeira Designer: Leonardo Bandeira

Design Firm: Cribl Title: Cribl Employee Anniversary Stickers Creative Director: Kaycee Carmichael Chiu Art Director: Mara Sahleanu Designer: Mara Sahleanu Chief People Officer: Lisa Nielsen Senior Director, Talent Success: Marissa Dahlson VP, Corporate Marketing: Ryan Mattison Chief Market Officer: Abby Strong

Design Firm: Cribl Title: Cribl FY26 President’s Club: Kona, Hawaii Creative Director: Kaycee Carmichael Chiu Art Director: Mara Sahleanu Designer: Mara Sahleanu Head of Corporate Events: Meredith Torres Events Marketing Manager: Steph Campagna VP, Corporate Marketing: Ryan Mattison Chief Market Officer: Abby Strong

Design Firm: Cribl Title: CriblCon 25 User Conference Branding and Identity Creative Director: Kaycee Carmichael Chiu Art Director: Mara Sahleanu Designer: Kaycee Carmichael Chiu, Mara Sahleanu, Kayla Bannwart Writer: Doug Howatt Head of Corporate Events: Meredith Torres Events Marketing Manager: Steph Campagna VP, Corporate Marketing: Ryan Mattison Chief Market Officer: Abby Strong

64 GDUSA

Design Firm: DMH Client: American Academy of Family Physicians (AAFP) Title: AAFP Rebrand Creative Director: Asher Johnson Art Director: Chris Meier Designer: Adam Lock

Design Firm: DMH Client: Scissors & Scotch Title: Camp S&S Branding Creative Director: Paul Diamond Art Director: Adam Lock

Design Firm: DMH Client: Sea Capitán Title: Sea Capitán Branding Creative Director: Asher Johnson Art Director: Chris Meier Designer: Adam Lock

Design Firm: Eight Moon™ Client: Brown & Carlson Title: Brown & Carlson Branding Creative Director: Megan Junius Art Director: Stephanie Manternach Designer: Emmi Brytowski

GDUSA 65

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Dynamica Design and Advertising Client: TeddyTech Title: TeddyTech Logo & Visual Identity Design Designer: Azadeh Monshizadeh Writer: Kamran Zarrinkamar

Design Firm: Equifax Client: Equifax Title: CEO’s Global Circle of Excellence Branding Creative Director: Tracey Beeferman Art Director: Diane McNamee Designer: Bleu Hedrick

Design Firm: Equifax Client: Equifax Title: Equifax Global Leadership Conference Branding Creative Director: Tracey Beeferman Art Director: Diane McNamee Designer: Diane McNamee

Design Firm: FactSet Brand Team Client: FactSet Title: FactSet APAC Buy-Side Forum Creative Director: Mark Barrett Designer: Jenna Whitehead

66 GDUSA

TeddyTech Logo & Visual Identity Design A modern minimalist, precision-crafted visual identity by Dynamica — designed by Azadeh Monshizadeh to boldly distinguish TeddyTech from competitors and establish a truly unique brand presence. GDUSA 67

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: FactSet Brand Team Client: FactSet Title: FactSet Events Identity Creative Director: Mark Barrett Designer: Mark Barrett

Design Firm: FemmeFolio Design Studio Client: One Of Us, Women’s Sports Bar Title: One Of Us, Women’s Sports Bar Branding Art Director: Stephanie Timmons Designer: Amanda Grable Chief Operations Officer: Mollie Mello

Design Firm: Fizz Creative Client: Dave Moss Coaching Title: Dave Moss Coaching Brand Design Creative Director: Jasen Melnick Art Director: Katie Melnick

Design Firm: Freaner Creative Title: Freaner Creative 40 Years Logo Design Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Illustration, Digital Artist: Ariel Freaner

68 GDUSA

FemmeFolio Design Studio for One of Us We believe great branding isn’t just about aesthetics. It’s about building spaces where communities thrive and giving women-led visions the stage they deserve. Our rebrand of One of Us celebrates its mission as a dedicated home for women’s sports; a place where fans can come together, cheer loudly, and feel seen. As a women-owned studio rooted in the San Diego creative community, we’re proud to champion a business that uplifts and unites women.

With a bold new identity, refreshed visuals, and a dynamic digital presence, we’ve amplified what makes One of Us more than a bar, it’s a movement. This transformation reflects our larger mission: empowering women-run brands, strengthening our community, and showing up for the next generation of founders who are rewriting the rules.

GDUSA 69

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Freaner Creative Title: Freaner Creative Design Museum Logo Design Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner

Design Firm: Freaner Creative Title: Naval Base Point Loma Logo Design Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner

Design Firm: Gabe Diaz Design, Inc. Client: Luxe 3 Studio Title: Luxe 3 Studio Logo Design Creative Director: Gabe Diaz Art Director: Gabe Diaz Designer: Gabe Diaz Writer: Gabe Diaz

Design Firm: Gauger + Associates Client: ARRIS by Channing House Title: ARRIS by Channing Logo Creative Director: David Gauger Art Director: Kaitlin Case

70 GDUSA

Design Firm: Gauger + Associates Title: Gauger 50th Anniversary Branding and Logo Creative Director: David Gauger Art Director: Lori Murphy

Design Firm: Gooseberry Graphic Design Client: Oneonta Boys & Girls Club Title: Oneonta Boys & Girls Club Rebrand Creative Director: Dana Foti Sharp Executive Director, OBGC: Bob Escher Marketing Director, OBGC: Jenn Dilello

Design Firm: GrassRoots Medical Marketing Client: Dr. Joseph Greschner Title: Greschner Foot & Ankle Specialists Logo Design Designer: Sandy Shuler, Wide Awake Soul

Design Firm: Harbor Foods and StudioH Client: Mein Street Title: Mein Street Asian Eats Branding Creative Director: Chelsea Garrow Designer: Eric Luken Writer: Chelsea Garrow

GDUSA 71

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: HB Design Client: Coastal Community Builders Title: Coastal Community Builders Branding Designer: Heather Barbis

Design Firm: HB Design Client: Platinum Performance Title: Platinum’s DJ Launch Branding Designer: Heather Barbis

Design Firm: HB Design Client: SYV Wealth Advisors Title: SYV Wealth Advisors Stationery Designer: Heather Barbis

Design Firm: HNTB Corporation Client: Indiana Department of Transportation Title: US40 For All Logo and Branding Designer: Matt Hubbard

72 GDUSA

Design Firm: Hook Client: Google Title: Creating a Global Playbook for Google Cloud AI

Design Firm: IZERIstudio Client: Víctor Echániz | Audio Engineer + Producer + Drummer Title: Branding + Identity Creative Director: Carolina Izsák Art Director: Carolina Izsák Designer: Carolina Izsák

Design Firm: j.riley creative LLC Client: Novaura Title: Novaura Logo Design Designer: Julie Riley

Design Firm: John Nordyke Client: The Shack Logo Design Designer: John Nordyke Clients: Dave Bowman and Ryan Oberlander

GDUSA 73

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Kalakatta Design Studio Client: Andaaz Title: Andaaz Branding & Collateral Creative Director: Sonal Gadre-Shintre

Design Firm: Kallakatta Design Studio Client: Round Table Hospitality Co. Title: Brand Identity & Stationery Creative Director: Sonal Gadre-Shintre

Design Firm: Karla Pamanes, LLC Client: Complex Risk Solutions Title: Complex Risk Solutions Brand Identity Design Creative Director: Karla Pámanes Designer: Ingrid Anguiano, Karla Pámanes

Design Firm: Karla Pamanes, LLC Client: ENSOhello Title: ENSOhello Brand Identity Design Creative Director: Karla Pámanes Designer: Ingrid Anguiano, Karla Pámanes Client: Sue Pendleton

74 GDUSA

Design Firm: Karla Pamanes, LLC Client: MahjLounge ATX Title: MahjLounge ATX Logo Design Creative Director: Karla Pámanes Designer: Ingrid Anguiano, Karla Pámanes Client: Mollie Mitchell

Design Firm: Kiewit Infrastructure Proposal Services Client: Girl Scouts of Colorado Title: Build Like A Girl Patch Design Designer: Alexandros Clufetos

Design Firm: Kiewit Infrastructure Proposal Services Client: Kiewit Eastern Canada District Title: Oakville Go Station Renovation Project Designer: Sarah Adams, Jina Kim, Celia Bell 3D Technical Artist: Daniel Krutzke, Vanessa Blake

Design Firm: Kiewit Infrastructure Proposal Services Client: Kiewit Eastern District Title: Bridge Replacement Project Logo Designer: Christopher Ruggio

GDUSA 75

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Kiewit Infrastructure Proposal Services Client: Kiewit Eastern District Title: Treasure Mine Logo Development Designer: Joshua Vollenweider

Design Firm: Kim Brown Irvis/KBI Design Group Title: KBI Design Group Brand Identity System Creative Director: Kim Brown-Irvis Art Director: Kim Brown-Irvis Designer: Kim Brown-Irvis

Design Firm: Kruti Kadkol Title: Braille & Butter Conceptual Project Creative Director: Kruti Kadkol Designer: Kruti Kadkol

Design Firm: Leibowitz Client: Ancoris Title: Ancoris Rebrand and Website Refresh Creative Director: Ivan Caro Art Director: Yinan Chen Designer: Mari Al-Midhadi, Madeline Coyte Writer: Ally Jago Developer: Olena Radiuk Account Managers: Taylor Brahms, Kelly Orosz

76 GDUSA

Design Firm: Leibowitz Client: Lexington Partners Title: Lexington Partners Brand Guidelines Creative Director: Ivan Caro Art Director: Yichan Wang Designer: Mari Al-Midhadi, Madeline Coyte, Yinan Chen Writer: Ivan Caro, Ally Jago Account Managers: Taylor Brahms, Kelly Orosz

Design Firm: Lingfei Cao Title: Under Brand and Identity Photographer: Francesco Ferrarini, Matheus Ferrero, Chris Mok, Sash Margrie Hunt

Design Firm: Lippincott Client: Lincoln Financial Title: A 120-Year-Old Icon Turns Confidently To The Future Designer: Rodney Abbot, Bogdan Geana, Nicole Williams, Devin Sager, Blake Kilker, Bo Hwang, Emiko Osaka, Victor Rijo, Aurelio Saiz, Eric Schoenbrunn, Andrew McCarthy Strategy: Shelby Hawker, Eric Tsytsylin, Julius Roberge, Romina Lizier, Harry Parsons, Meredith Brandt

Design Firm: Mad Dog Graphx Client: Millisecond/Inquisit v.7 Title: Inquisit v.7 Logo Design Creative Director: Michael Ardaiz Designer: Michael Ardaiz

GDUSA 77

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Madison Champion Client: Auburn University CADC Title: Day of Design 2025 Branding Creative Director: Madison Champion Art Director: Madison Champion Designer: Madison Champion

Design Firm: Mad Dog Graphx Client: Rosey Air Service Title: Rosey Air Logo Design Creative Director: Michael Ardaiz Designer: Michael Ardaiz

Design Firm: Maverick Studios Client: Inspire Brands Title: Inspire Brands Operations Leadership Conference Creative Director: Gerald De Bruijn Designer: Lorena Carapaica, Angie Leigh Writer: Annie Kemper Production Support: Lauren Breen, Olivia Ford Project Manager: Damalas Moreland Merchandising Production: James Hughes

Design Firm: Mermaid, Inc. Client: Sindhuri Polet Title: Rohan Gene Polet Logo Creative Director: Sharon Lloyd McLaughlin Creative Contributor: Sinhuri Polet

78 GDUSA

Day of Design 2025 at Auburn CADC In fall 2025, the Auburn University College of Architecture, Design and Construction celebrated its 5th Day of Design. This year’s identity explored fabrication across six disciplines: architecture/interior architecture, environmental design, graphic design, industrial design and landscape architecture. While some fields in CADC fabricate physically, others practice forms of making rooted in assembly, craft, iteration and translation. The poster comprised three layers of translucent vellum, inviting viewers to physically experience the act of building. The bottom layer featured the word FABRICATION in white vinyl; the middle layer introduced a network of “webbing” —an abstract representation of cognitive and creative connection; and the top layer carried the event’s information. A clean sans serif typeface — with rounded interiors inspired by CNC routing paths — created a qui-

et nod to digital-to-physical fabrication methods. Together, the layers revealed fabrication not just as a process of construction, but as a way of thinking, connecting and making meaning. The saddle-stitched program with vellum cover echoed the poster’s transparency, layering and reveal. Inside, the grid served as both organizational device and subtle texture. Vinyl elements were applied to the cover—bringing the tactile language of fabrication directly into attendees’ hands. From social graphics and invites to signage, T-shirts and stickers, the identity embraced both analog and digital workflows. Scanned vellum textures appeared alongside precise vector systems; hand-applied vinyl lived alongside plotted line work. By emphasizing process as much as product, Day of Design celebrated the shared language of making that connects the college’s disciplines and fuels its culture of experimentation. GDUSA 79

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Maverick Studios Client: Arby’s Title: Arby’s Gift Card Revamp Creative Director: Gerald De Bruijn, Brian Havig Art Director: Angie Leigh Designer: Bhavani Sitaraman Writer: Annie Kemper, Tanvi Senapati Project Manager: Damalas Moreland, Nathalie Lalande, Charles Parsons Print Production: Jason Russell Motion Graphics: Muhammad Raza

Design Firm: Metropolis Branding Client: The Studio of Christopher Phelps Title: The Studio of Christopher Phelps Branding & Identity System Creative Director: Denise Lorraine Davis Designer: Denise Lorraine Davis

80 GDUSA

Design Firm: Mermaid, Inc. Client: Soberness Title: Soberness Logomark Creative Director: Sharon Lloyd McLaughlin

Design Firm: Miskowski Design Client: Viv & Jules Title: Viv & Jules Restaurant & Bar Wordmark Designer: Justin Miskowski

Arby’s Gift Card Revamp Arby’s partnered with Maverick Studios to update its gift cards, aligning both print and digital designs with the brand’s refreshed identity. Our team redesigned the cards to reflect Arby’s bold, modern aesthetic while ensuring functionality and versatility across platforms. The new look introduced vibrant imagery and cohesive branding elements that elevate the gifting experience. The result is a design that feels fresh, engaging, and unmistakably Arby’s. GDUSA 81

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Mission Partners, Benefit LLC Client: DC Bar Foundation Title: DC Resource Bridge Brand Identity Creative Director: Anne Kerns Designer: Anne Kerns

Design Firm: Mission Partners, Benefit LLC Client: The Door Title: The Door Brand Refresh Creative Director: Anne Kerns Designer: Anne Kerns, Eleni Stamoulis

Design Firm: mkulpdesigns Client: Nikki Whitaker Title: Glam Box Salon by Nikki Logo Design Designer: Michele Kulp

Design Firm: Moody’s Client: Moody’s Business Resource Group Title: Moody’s BRG Logos Refresh Creative Director: Jose Villanueva Designer: Mario Alfaro, Adriana Jimenez, Lucrecia Mijango Design Lead: Vanessa Jensen

82 GDUSA

Design Firm: Mrs&Mr Client: Conair Title: Conair Brand Identity Art Director: David Zoppi Designer: Joe Maruca Writer: Sean Lee Chief Creative Officer: Kate Wadia

Design Firm: Muhamed Causevic and Peter Nguyen Client: VS Construction Title: VS Construction Branding Creative Director: Muhamed Causevic Art Director: Peter Nguyen

Design Firm: Multistudio Client: Aramark and The University of Dallas Title: The Dumb Ox Branding Creative Director: Amanda Harper Designer: Nicole Norgren, Kim Bellefeuille, Elaine Damico

Design Firm: Nate Gulledge Client: Coker University Title: Southern Signing Festival Logo Designer: Nate Gulledge

GDUSA 83

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Nutanix Title: .NEXT’25: Event Brand Creative Director: Carol Kimura, Janmarie Wright Art Director: Jenn Ho, Nathon Sims Designer: Francisco Rodarte, Justice Dunne, Umair Jangda, Vincy Victor, Yng Yng Marshall, Kellen Smith, Petia Farrington, Ben Mautner, Paige Silva Writer: Dan Bingham, Chris Schwartz, Steve Fukuda Contributors: Maya Bibi, Kelsey Kajiwara, Karina Sanchez, Maiger Vang

DesignFirm:Odgis+CoClient:CanyonTitle:CanyonNamingandBrandIdentity Creative Director: Janet Odgis Art Director: Janet Odgis Designer: Jasmine Chan Writer: Martyn Tipping

Design Firm: Office of Fields Client: Studio Litho Title: Studio Litho/Litho Branding Creative Director: Haejung Choi Designer: Haejung Choi

Design Firm: Orange County Sanitation District Title: OC San Take Your Kid to Work Day Event Branding Designer: Isai Carrillo Project Manager: Daisy Covarrubias Project Lead: Belen Carrillo

84 GDUSA

Design Firm: Project Design Company Client: American Society of Landscape Architects (ASLA) Title: ASLA 2024 Conference Logo Creative Director: Dan Banks Art Director: Kerri Sarembock Designer: Eliza Lubetkin

Design Firm: Project Design Company Client: Claroscuro Galeria Title: Claroscuro Logo Creative Director: Dan Banks Art Director: Kerri Sarembock Designer: Dan Banks, Daniel Vickers

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti i on Hunger Logo Creative Director: Ryan Dahlheim Art Director: Kelly Sievert Designer: Brin Azzarello Project Manager: Justin Bristol Account Manager: Craig Batty Client: Suzanna Combs

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti’s Ignite Your Leadership Creative Director: Ryan Dahlheim Art Director: Kelly Sievert Designer: Brin Azzarello Production Artist: Anushka Singh Project Manager: Lewis Hawkins Account Manager: Craig Batty Client: Morgan Snider

GDUSA 85

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Paradigm Marketing & Advertising Client: BnShroum Title: BnShroum Branding Art Director: Souhayeb Grayaa Designer: Michelle Chiu

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Your Protiviti Career Identity Creative Director: Ryan Dahlheim Art Director: Kelly Sievert Designer: Stephen Pappas Production Artist: Divya Malhotra, Anushka Singh Animator: Raman Singh Project Manager: Lewis Hawkins Account Manager: Craig Batty Client: Kelley Hansen

Design Firm: Purrsnickitty Design Client: Press + Pour Title: Press + Pour Branding Creative Director: Cat Hutzler

Design Firm: RLD Creative Client: The Ridgely Title: A Ridge Above The Rest Branding Creative Director: Rick Lesser Art Director: Brandon Ribbs Designer: Nick Wong Writer: Julia Tatone Website Development: Gro Marketing

86 GDUSA

BnShroum Branding Design Rooted in Heritage, Reinvented for Tomorrow. BnShroum introduces a category-shifting coffee concept to Qatar and the region, blending traditional craft with the emerging world of functional mushrooms. Its mushroom-infused coffee featuring White Fungus, Maitake, Chaga, Cordyceps, and Shiitake is positioned not just as a beverage, but as a wellness ritual focused on energy and cognitive clarity. As Qatar’s first “mushroom pouch,” the brand seeks to redefine coffee for consumers who want both flavor and function. The design challenge for art director Souhayeb Grayaa of Paradigm Advertising & Marketing was to create an identity that communicates this duality: culturally rooted yet forward-thinking, familiar yet unprecedented. The resulting system draws from Arabic letterforms to create a mark that feels both typographic and symbolic. The top curve evokes a mushroom cap, while the negative space forms the stem. This creates a

visual metaphor for the fusion of nature and craft. A subtle coffee-mug silhouette is integrated into the structure, reinforcing the product’s core offering without disrupting the icon’s elegance. A suite of 3D elements and stickers expands the identity, transforming the logo’s internal geometry into expressive assets. These forms add movement, depth, and playfulness, allowing the brand to communicate with a modern and energetic voice across environments. From social content to outdoor applications and motion graphics, these assets become extensions of the brand’s story, focused on innovation, wellness, and cultural authenticity. Overall, the visual language positions BnShroum as more than a product launch. It represents the beginning of a new lifestyle category that brings together tradition, science, and contemporary design while creating a narrative that connects consumers to both what they’re drinking and why it matters. GDUSA 87

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Roskelly, Inc. Client: Castlekeep Realty Title: CastleKeep Realty Logo Design Creative Director: Thomas Roskelly Designer: Thomas Roskelly

Design Firm: Roskelly, Inc. Client: envirolign Title: envirolign Logo Design Creative Director: Thomas Roskelly Designer: Thomas Roskelly

Design Firm: Roskelly, Inc. Client: Healing House Title: Healing House Logo Design Creative Director: Thomas Roskelly Designer: Thomas Roskelly

Design Firm: Roskelly, Inc. Client: Island Veterinary Services Title: Island Veterinary Services Logo Design Creative Director: Thomas Roskelly Designer: Thomas Roskelly

88 GDUSA

Design Firm: Roskelly, Inc. Client: Native Fish Gear Title: Native Fish Gear Logo Creative Director: Thomas Roskelly Designer: Thomas Roskelly

Design Firm: Roskelly, Inc. Client: Perfect Coffee Roasters Title: Perfect Coffee Roasters Logo Design Creative Director: Thomas Roskelly Designer: Thomas Roskelly

Design Firm: Roskelly, Inc. Client: Rhode Island Listings Title: Rhode Island Listings Logo Design Creative Director: Thomas Roskelly Designer: Thomas Roskelly

Design Firm: Roskelly, Inc. Client: Tiger Tracy Drywall Title: Tiger Tracy Drywall Logo Design Creative Director: Thomas Roskelly Designer: Thomas Roskelly

GDUSA 89

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Roycroft Design Client: Boston Fisheries Museum Title: Boston Fisheries Museum Logos

Design Firm: Roycroft Design Client: Northwoods Office Park Title: Northwoods Office Park Comprehensive Logo

Design Firm: RRDG Randy Richards Design Group Title: RRDG Rebranding Creative Director: Kyle Richards Designer: Kyle Richards

Design Firm: Ryan James Title: Town of Upland (IN) Logo Design Creative Director: Ryan James Designer: Ryan James

90 GDUSA

Design Firm: Second Language Design Client: Holme Wellness Title: Holme Wellness Branding Creative Director: Darcy Briks Writer: Andrea Danelak Web Developer: Britt Novakowski

Design Firm: Southpaw Design Co Client: Martin Luther College Title: Martin Luther College Branding and Identity Creative Director: Seth Pahmeier Designer: Seth Pahmeier Partner: Blueprint Schools Network

Design Firm: Stan Gellman Graphic Design Client: Ducommun Incorporated Title: Ducommun: Celebrating 175 Years Branding Creative Director: Teresa Thompson Designer: Teresa Thompson, Bryan Wakeland

Design Firm: Stout Collective Client: The North Star Title: The North Star Brewery, Bar and Kitchen Logo and Identity Designer: Max Hauler Creative Director: Tanya Avoundjian Brand Director: Meredith Anderson Client Director: Kevin Schmalandt

GDUSA 91

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: Texas Association of School Boards (TASB) Title: TASB Rebrand Creative Director: Stephany Wagner-Thornhill Art Director: Chris Ramirez Designer: Chris Ramirez, JD Pyle, Vanessa Diamos, Shu-in Powell, Brady Severns

Design Firm: The Word & Brown Companies Client: Word & Brown General Agency Title: Word & Brown ‘Power of &’ Logo Creative Director: Missy Bynon, Marketing Director Art Director: Hugo Miramontes, Senior Graphic Designer

Design Firm: Toral Advertising + Design Client: Ready Water Title: Ready Water Brand Development Creative Director: Jose Toral Designer: Brian Campos Writer: Larot Esoj

Design Firm: TrailHead Creative Client: the Fleming Preserve Title: The Fleming Preserve Logo and Identity Creative Director: James Moffitt, Rob Wooten Art Director: Summer Markham

92 GDUSA

Design Firm: Wolff Olins Client: Benefit Cosmetics Title: Blazing New Trails In Beauty Branding

Design Firm: Wolff Olins Client: Decathalon Title: Rewriting Sport’s Playbook for Billions of Athletes Rebrand

Design Firm: Wolff Olins Client: Ubisoft Mainz - Anno Title: Crafted with Care Builder Game Branding

Design Firm: WTRMLN Creative Client: Uplift Fitness Title: Uplift Fitness Brand Identity Creative Director: McKenna Sanderson

GDUSA 93

2025 | BRANDING + IDENTITY + LOGOS

Design Firm: WTRMLN Creative Client: Woven Care Title: Woven Care Brand Identity Creative Director: McKenna Sanderson Initial Brand Identity: Taylor Osborn, Osborn Design Works

94 GDUSA

Design Firm: Yichan Wang Design Title: Beluga Logo and Luca Mascot Creative Director: Yichan Wang Designer: Yichan Wang Creative Technologist: John Williams

2025 | BROCHURES + COLLATERAL

Design Firm: Bonavita Design LLC Client: Unimac, A Command Company Title: Unimac Rise with the Tides 2025 Calender Creative Director: Donna Bonavita Art Director: Donna Bonavita Designer: Donna Bonavita Writer: Donna Bonavita Printing/Client: Unimac, Printing/Client: A Command Company President: Greg Matonti VP Sales: Steven Broomhead Photography: Alison Shaw, Alison Shaw.com

Design Firm: Brand Force 5 Client: Floor Coverings International Title: Floor Coverings International Mini-Brochure Creative Director: Michael Maloney Art Director: Michael Maloney Writer: Michael Maloney

Design Firm: C3 Media Network Title: C3 Media Network Brochures Art Director: Melissa Caban, Anna Grinstead Designer: Melissa Caban Writer: Will Caban

Design Firm: CEDC Client: Society of the Sacred Heart Title: Sophie’s Gift… Our Call To The Future Booklet Creative Director: Beth Ponticello Designer: Beth Ponticello Paintings: Stephen B. Whatley

GDUSA 95

2025 | BROCHURES + COLLATERAL

Design Firm: CF Napa Brand Design Client: Rhys Vineyards Title: Centennial Mountain Brochure Designer: CF Napa Brand Design

Design Firm: Cribl Title: 2025 Outlook for Security and Telemetry Data eBook Creative Director: Kaycee Carmichael Chiu Art Director: Mara Sahleanu Designer: Mara Sahleanu Writer: Nick Heudecker Head of Market Strategy & Corporate Development: Nick Heudecker Senior Manager, Global Campaign Marketing: Cheryl Fujii Senior Manager, Content Marketing: Bradley Chambers VP, Corporate Marketing: Ryan Mattison Chief Market Officer: Abby Strong

Design Firm: Dzineworx Studio Client: Virtual, Inc. Title: Virtual, Inc. Corporate Brochure Creative Director: Debra Humphries Designer: Debra Humphries Writer: Stacey Comito, Virtual, Inc.

Design Firm: Elevate Content Marketing Client: Sappi North America Title: 11 Ways to Get More from Your Marketing Today Brochure

96 GDUSA

11 Ways to Get More from Your Marketing Today Marketing isn’t getting any easier — in a world where customers and consumers are ever more sophisticated in their outlook and impulses. And, in a world where all of us grow increasingly cynical about the marketing methods and ‘curated content’ used to capture our attention and provoke our willing ‘engagement’. Which is why modern marketers need to be flexible, imaginative — and to really know their stuff. That’s where this guide comes in. Based on solid research and expert insight throughout - here are 11 tried-and-tested ways print will help you maximize the impact of your marketing today. This promotion, created for SAPPI by Elevate Content

Marketing, shows and tells how print has the power to cut through the noise, build trust and connect in meaningful ways. From boosting sustainability credentials and inspiring loyalty to enhancing creative design and working seamlessly with digital campaigns, print delivers results across the customer journey. 11 Ways features Sappi Opus Dull and Opus Gloss cover and Opus Dull Text chosen because Opus delivers an instant haptic experience to the recipient through a smooth uniform surface and vibrant color reproduction — all at a reasonable price.

GDUSA 97

2025 | BROCHURES + COLLATERAL

Design Firm: Freaner Creative Title: XEROX Print Center Brochure Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner

Design Firm: HB Design Client: Coastal Community Builders Title: Coastal Community Builders Corporate Resume Designer: Heather Barbis Writer: Travis Ford

Design Firm: HB Design Client: Good Diamond Title: Good Diamond Promotions Designer: Heather Barbis

Design Firm: Hillsborough County Communications & Digital Media Client: New Tampa Performing Arts Center Title: New Tampa Performing Arts Center Season Booklet Creative Director: Michalis Galanis Designer: Michalis Galanis Public Relations Specialist: Laurel Keeney

98 GDUSA

Design Firm: Kiewit Infrastructure Proposal Services Client: Kiewit Southern California District Title: California A-Line Project Designer: Christopher Ruggio

Design Firm: Lentini Design & Marketing, Inc. Client: Sonoma County Office of Education Title: Sonoma County Office of Education Annual Report (Spanish & English) Creative Director: Hilary Lentini Designer: Leanna Hanson

Design Firm: Lentini Design & Marketing, Inc. Client: Tower Cancer Research Foundation Title: Tower Cancer Research Foundation Endowment Campaign Creative Director: Hilary Lentini Designer: Leanna Hanson, Hilary Lentini

Design Firm: Mission Partners, Benefit LLC Client: Center for the Study of Social Policy Title: Impact at a Glance Mini Booklet Creative Director: Anne Kerns Designer: Anne Kerns

GDUSA 99

2025 | BROCHURES + COLLATERAL

Design Firm: NECA Creative Services Client: NECA Meetings, Events and Convention Title: Women in NECA Flyer Creative Director: Ginger Wilson Designer: Mia Flowers

Design Firm: Novak Birch Client: Maryland Public Television Title: March 2024 Program Guide Art Director: Beth Varden Writer: Tiffany Vandevoordt

Design Firm: Nutanix Title: Hybrid Multicloud Playbook Art Director: Jenn Ho Designer: Yng Yng Marshall Writer: Steve Fukuda Contributors: Maiger Vang, Karina Sanchez, Sean O’Dowd

Design Firm: Nutanix Title: Making Hybrid Multicloud Simple Brochure Art Director: Jenn Ho Designer: Yng Yng Marshall Writer: Steve Fukuda Contributors: Maiger Vang, Karina Sanchez, Sehra Bremner

100 GDUSA

Design Firm: PBD Partners Client: Merrimack College Title: Merrimack College Travel Brochure Creative Director: Shannon Beer Art Director: Shannon Beer Designer: Holly Broussard, Mary Reed Illustrator: Matteo Gulla

Design Firm: Project Design Company Client: DC Health, Community Health Administration Title: DC Health Well Women Guide Creative Director: Dan Banks Art Director: Kerri Sarembock Designer: Eliza Lubetkin

Entry: 19396 Design Firm: RAS Communications Client: Pollyanna Brewing & Distilling Title: Variable Data Anniversary Tour Bingo Card Creative Director: Russell A. Schultz Designer: Victor Perez

Design Firm: Stan Gellman Graphic Design Client: Catholic Leadership Institute Title: Catholic Leadership Institute Papal Booklet Art Director: Teresa Thompson Designer: Bryan Wakeland Writer: Mary Serafino, MIchelle Sutton Printing: Modern Litho Finishing: Binding Solutions

GDUSA 101

2025 | BROCHURES + COLLATERAL

Design Firm: Small Crowd and Future Standard Client: Future Standard Title: Future Standard Branding Creative Director: Lauren Dougherty Writer: Lauren Dougherty, Marc Hazelton, Michael Ludlow Agency Team: Eric Scott and Natasha Chandani Photography: Douglas Adesko Photography

Design Firm: The Danberry Co. Client: Amlin Auctions Title: Amlin Auction Informational Booklet Creative Director: Maria Penler Designer: Monica Semenishin Portrait Photographer: Zach Alvarez

Design Firm: The JVP Group Client: Total Care Advantage Title: Total Care Advantage Quick Start Plan Creative Director: Jim Pezzullo Art Director: Jim Pezzullo Designer: Jim Pezzullo Writer: Karen Uchimiya, Eve Gelb, Susana Enriquez-Euyoque Photography: iStock

Design Firm: Tom, Dick & Harry Creative Client: Grabber Construction Products Title: Grabber’s 2025 Fastener Solutions Catalog Creative Director: Stacey Chapman, Joel Thomas Art Director: Stacey Chapman Writer: Joel Thomas Production Manager: Carrie Seanor

102 GDUSA

Future Standard Branding Future Standard was launched in 2025 as the unified brand of FS Investments and Portfolio Advisors — two firms with deep expertise in private markets and a shared ambition to redefine access, insight, and partnership. The rebrand did more than merge two businesses; it introduced a modern, confident identity designed to lead with clarity in a complex category. At the core of the Future Standard identity is a purposeful design system that emphasizes clarity, consistency, and conceptual storytelling. The Future Standard logotype serves as both a name and a declaration. It embodies a mindset of continuous anticipation and innovation, reflecting a commitment to serving clients with excellence. Typography plays a central role in expressing this philosophy — distinctive, versatile, and highly legible, it anchors a brand driven by content and built for longevity. The visual system brings intellectual depth and emotional resonance to the brand. Across every application — from advertising to fund materials — the system maintains cohesion while allowing flexibility. It was intentionally crafted to support a wide range of content and communication needs, adapting seamlessly across digital, print, and experiential touchpoints. The result is a brand that feels both modern and enduring, precise yet human. Future Standard’s visual identity is more than a representation of the organization—it expresses a belief system. Through thoughtful design and disciplined execution, the brand establishes a distinctive presence in private markets: confident, clear, and built to last.

GDUSA 103

2025 | BROCHURES + COLLATERAL

Design Firm: Vanderbilt University Marketing & Communications Client: Vanderbilt University Title: Class of 2029 Admitted Students Packet Art Director: Jason Routhier Designer: Heidi VanZant (Lead Designer), Natalie Behling, Donna Pritchett Associate Director for Communications, Undergraduate Admissions: Jay Watson Marketing Communications Coordinator, Undergraduate Admissions: Sarah Dalton Project Manager: Jackie Kornacker Editor: Donna Smith Photographer: Harrison McClary Photographer: John Russell

104 GDUSA

Design Firm: Vision Creative Group, Inc. Client: Schuman Cheese Title: Schuman Cheese Folder Design Creative Director: The Creative Team

2025 | DATA VISUALIZATION + INFOGRAPHICS

Design Firm: Freaner Creative Client: County of San Diego Agricultural Weights & Measures Title: 2024 Crop Report Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Illustration, Infographics, Digital Artist: Ariel Freaner

Design Firm: Joseph Caserto Art + Design Client: MaArCo - Marlborough Arts Coalition Title: Marlborough NY Apple Parade Map Creative Director: Joseph Caserto Art Director: Joseph Caserto Designer: Joseph Caserto

Design Firm: Kiewit Infrastructure Proposal Services Client: Kiewit Eastern Canada District Title: Skyway Extension Project Innovation Infographic Designer: Rina Madarang Writer: Max Freestone 3D Technical Artist: Daniel Krutzke

Design Firm: Moody’s Client: Moody’s Analytics Title: Insuring Tomorrow: 10 Emerging Risks Data Story Designer: Georges Corbineau, Eric Fayad, Todd Lindeman Contributors: Kibui Pyron, Simon Bennett

GDUSA 105

2025 | DATA VISUALIZATION + INFOGRAPHICS

Design Firm: Nutanix Title: AI Transformation with Dell and Nutanix Creative Director: Janmarie Wright Art Director: Jenn Ho Designer: Petia Farrington Contributors: Maiger Vang, Morgan Davis, Akshay Mankame

Design Firm: RRDG Randy Richards Design Group Client: Mr. Brands Title: Black&Decker Heated Blankets Online Content & Infographics Creative Director: Randy Richards, Kyle Richards Designer: Randy Richards, Kyle Richards Actress/Model: Lexi Boytman

106 GDUSA

Design Firm: Rivel, Inc. Client: Pegasystems Title: Pegasystems 2025 Investor Session Presentation Designer: Rivel Design Studio

2025 | DIRECT MAIL + CATALOGS

Design Firm: Landmarks, The Public Art Program of the University of Texas at Austin Title: Landmarks: 2008–2025 Handbook Designer: Marquand Books Writer: Andrée Bober, Kathleen Brady Stimpert, Rainey Knudson Publisher: University of Texas Press

Design Firm: Leah McDonald Design + Photography, LLC Client: SUNY Oneonta Title: SUNY Oneonta Recurring Gifts Direct Mail Designer: Leah McDonald

Design Firm: Riva Nayaju Client: Waterloo Center for the Arts Title: Echoes of Kathmandu Valley Catalog Creative Director: Riva Nayaju Designer: Riva Nayaju

Design Firm: RKL LLP Title: RKL Advanced Pricing Methodology Mailer Designer: Paige Alana Bowermaster

GDUSA 107

2025 | DIRECT MAIL + CATALOGS

Design Firm: Sharon and Guy Client: Alcove Gallery Title: Corruptions Catalog - Accompanying ‘Best Laid Plans’ Exhibit of Work by Sharon and Guy Creative Director: Guy Villa, Jr. Designer: Sharon Oiga, Guy Villa, Jr.

Design Firm: Sunny Side Creative, LLP Client: Baltimore Healthy Start Title: Baltimore Healthy Start 2024 EOY Appeal Creative Director: Elisa Watson Writer: Jess Gill

Design Firm: Symbiotic Solutions Client: I PROFESS: the graphic design manifesto Title: I PROFESS 20th Anniversary Exhibition Catalog Designer: Chris Corneal Original Identity Designers: Maya Drozdz, Nicole Pivirotto

Design Firm: The Danberry Co. Title: Agent Neighborhood Mailing Campaign Creative Director: Maria Penler Designer: Monica Semenishin, Emma Cline Client Nicole Hartschuh

108 GDUSA

Design Firm: Vanderbilt University Marketing & Communications Client: Vanderbilt University Title: 2025 Fall Incentive Campaign Direct Response Mail Art Director: Jason Routhier Designer: Natalie Behling (Lead Designer), Heidi VanZant, Donna Pritchett Director of Direct Response Marketing: Alyson Woods Senior Associate Director of Stewardship and Operations: Sean Sawyer Senior Project Manager: Phillip Tucker Editor: Donna Smith Photographer: Harrison McClary

GDUSA 109

2025 | EMAIL MARKETING

Design Firm: Delicate Matter LLC Client: ORSYN Title: Premium Leather Goods Email Campaigns Art Director: Yana Grishchuk

Design Firm: Leibowitz Client: SBG Funding Title: SBG Funding Email Template System Creative Director: Ivan Caro Art Director: Mari Al-Midhadi Developer: Nick Photopoulos Account Manager: Kelly Orosz

Design Firm: Performance Foodservice Title: Customer Onboarding Email Campaign Designer: Keli Keener

Design Firm: Protiviti Brand & Creative Studio Title: Protiviti’s Executive & Operations Administrators Appreciation Creative Director: Ryan Dahlheim Art Director: Brooke Dean Designer: Nicole Anderson Animator: Nicole Anderson Project Manager: Lewis Hawkins. Account Manager Craig Batty Client: Brittany Parker

110 GDUSA

Premium Leather Goods Email Campaigns for ORSYN by Delicate Matter A series of email campaigns by Delicate Matter for ORSYN highlight the brand’s elegant and understated approach to luxury. Each campaign balances minimal copy with elevated visuals, showcasing timeless leather pieces through clean layouts, refined typography, and a sophisticated color palette. The design language is quiet on purpose, yet never dull: softness, spacing, tone, and intentional restraint move in harmony, creating a sense of trust, re-

finement, and visual ease. The result is a set of communications that feel less like promotions and more like curated brand moments, reflecting ORSYN’s ethos of quiet luxury and thoughtful design. Every detail matters: not a pixel, not a word, not a shade exists by accident. Each element is deliberately chosen to create harmony, elevate the product, and make elegance feel as natural as breathing.

GDUSA 111

2025 | EMAIL MARKETING

Design Firm: Street Level Studio Client: Water Quality Association (WQA) Title: Water Quality Association Email Marketing Campaign

Design Firm: The Word & Brown Companies Client: Word & Brown General Agency Title: Word & Brown GA Broker Development Campaign Emails Creative Director: Missy Bynon, Marketing Director Designer: Hugo Miramontes, Senior Graphic Designer and Noe Villasenor, Digital Marketing Supervisor and Esteni Munguia, Senior Digital Marketing Specialist Writer: Alex Strautman, Senior Copywriter Marketing Project Manager: Heather Jung Digital Marketing Manager:Vidah Quirante

112 GDUSA

Design Firm: tapouts, Inc Title: tapouts Session Recap Email Series Designer: Eri (Ellie) Mineta

Design Firm: Uline Creative Client: Uline Title: Share Your Secret Sauce Email Art Director: Eric Dorgan Designer: Jen McClellan Photographer: Perry LaFine Studio Assistant: Krista Biederer Retoucher: Christian Dye Web Director: Dillon Grimes VP of Creative: Elizabeth Tenner

2025 | INTEGRATED MARKETING CAMPAIGNS

Design Firm: A Great Idea Title: A Great Idea 10th Anniversary Campaign Art Director: Shane Lukas Designer: Shane Lukas Writer: J Martel Jr. Designer: J Martel Copywriter/Project Coordinator: Daniel W.K. Lee Digital Coordinator: Yara-Nee Dennis

Design Firm: Agenda Client: CICERO Title: CICERO Campaign Head of Creative: Claudia Mark Design Director: David Marte Senior Designer: Jorden Rooney Senior Designer: Chris Lee Designer: Jiani Xiao Head of Strategy: Vincent Roffers Strategy Director: Jake Aronson Strategist: Amanda Cao Head of Digital: John Kester Head of Client Services: Emily Korn

Design Firm: Andon Guenther Design LLC. Client: Fit Foods Ltd. Title: Oxygen HomeLab Digital Advertising Campaign Creative Director: C. Andon Guenther Art Director: C. Andon Guenther Designer: C. Andon Guenther Writer: C. Andon Guenther Brand Strategist: Rosa B. Willems Account Management: Ian Macdonald

Design Firm: AOPA - Aircraft Owners and Pilots Association Title: 2025 AOPA Foundation High School Aviation Stem Symposium Campaign Creative Director: Jill Benton Art Director: Jen Tyler Designer: Leigh Caulfield

GDUSA 113

2025 | INTEGRATED MARKETING CAMPAIGN

Design Firm: AOPA - Aircraft Owners and Pilots Association Title: AOPA Sweepstakes Cessna 182 Campaign Creative Director: Jill Benton Art Director: Jen Tyler Designer: Zach Nefferdorf Writer: John Grgurich Photography: David Tulis

Design Firm: birdsong gregory Client: MHI Title: Promat 2025 Trade Show Event Marketing Creative Director: Leslie Kraemer Art Director: Andie Nordstrom, Madison Dixon Designer: Josh Malchuk Writer: Phillip Atchison Account Manager: Kim Davis

Design Firm: Bluebird Branding Client: MedStar Health Title: MedStar Health eVisit Campaign Creative Director: Karl Peters Designer: Jon Lambert Writer: Jim Miller, Elle Rushby

Design Firm: Bonavita Design LLC + The Partnership for a Drug-Free New Jersey Client: The Partnership for a Drug-Free New Jersey Title: Doo Wop Extravaganza, 2025 Angel of Hope Gala Marketing and Event Creative Director: Donna Bonavita Art Director: Donna Bonavita Designer: Donna Bonavita Executive Director, Partnership for a Drug-Free NJ: Angelo M. Valente Gala Chairs: Elaine and Steven J. Pozycki Director of Opioid Response and Prevention: Angela Conover Gala Planner: Ruth Ridgeway

114 GDUSA

Design Firm: Bow Valley College Client: Bow Valley College Centre for Entertainment Arts Title: From Make Believe to Making it Happen Creative Director: Josh McInerney Art Director: Paula Astiz, Ryan Hetherington Keys Designer: Jafar Kazerooni Writer: Julie Anne Cleyn Director of Marketing: Dave Roberts Graphic Designer: Jafar Kazerooni Senior Visual Producer: Ryan Hetherington Keys Videographer: Jesse Klein-Waller Production Designer: Pat Brooks Illustrator: Sumin Choi Web Design: Veronica Maruri Marketing Manager: Ricky Zayshley Campaign Marketing and Media Specialist: Tammy Nguyen

Design Firm: Brandon Client: Primal Pet Foods Title: More Time In Their Prime Campaign Creative Director: Regan Kline Designer: Kelli Woodell Writer: Matt Barnett Chief Creative Officer: Austin Scott Associate Creative Director: Sunny Manning Proofreader: Daryl Lubinsky Studio Manager: Michelle Willis Production Artist: Colin Mulqueen Director: Ben Cantrell Producer: Elizabeth Karner DP: Denton Adkinson Photographer: Bobby Altman, VFX: Motion Animals

Design Firm: Brunswick Client: Bayliner Boating 101 Title: Bayliner Boating 101 Campaign Creative Director: Jill Brown Art Director: Sara Brogan Designer: Sharon Ruggio Writer: Sarah Greene Designer: Liam Grundler

Design Firm: Brunswick Client: Freedom Boat Club Title: Freedom Boat Club App Art Director: Ann Gjeldum Designer: Nicki Jansen Writer: Bridget Tully

GDUSA 115

2025 | INTEGRATED MARKETING CAMPAIGN

Design Firm: Brunswick Client: SeaRay Title: SeaRay Watersports Guide Lead Generation Campaign Designer: JaMarie Thompson Writer: Sarah Greene

Design Firm: C3 Media Network Client: Sing Out and READ Title: Sing Out and READ Fall Fundraiser Art Director: Anna Grinstead Designer: Marisa Rothbauer

116 GDUSA

Design Firm: C3 Media Network Client: Ready Jet Solutions Title: Ready Jet G4HD Campaign Art Director: Anna Grinstead Designer: Anna Grinstead Writer: Will Caban

Design Firm: DRIVE Client: North Star Promise Title: North Star Promise Integrated Marketing Campaign Creative Director: Jodi Eckes Strategists: Katie Anderson, Susan DeSimone, Melissa Harrison Writers: Charles K. Youel, Melissa Harrison Art Director: Jodi Eckes Designer: Jodi Eckes Sr. Researcher: Susan DeSimone Student Researchers: Brady Dickson, Bryn Donovan, Fortun Hassan, Mia LaBrosse, Bailey Poisin, Paige Reis Media + Outreach: Kim Dunn Videographer/Photographer: Provid Films

Entry: 18259 Design Firm: Lumens Client: Hudson River Park Friends Title: Game On! Comprehensive Event Design for Community Impact

Entry: 19146 Design Firm: Nutanix and Tolleson Title: Nutanix Cloud Native Integrated Marketing Campaign Creative Director: Steve Tolleson, Randy Yao, Carol Kimura, Janmarie Wright Art Director: Naomi Hoag, Jenn Ho Designer: Vincy Victor, Justice Dunne, Yng Yng Marshall, Petia Farrington Writer: Ashley Geo, Dave Bingham, Toni Canonico, Tif Slama Contributors: Annie Headley, Patrick Mercier, Karina Sanchez, Dave Bergmann, and Nutanix Teams: Campaign, Web, Paid Media, Social and Digital Teams

Design Firm: Multimode Creative & Storyworthy Studios Client: Forte Investment Fund Title: Forte Investment Fund Marketing Campaign Creative Director: Brianne Hans Designer: Brianne Hans Writer: Sarah Aylward Marketing Strategist: Sarah Aylward Head of Investor Relations: Michael Kim Growth & Operations Manager: Tasveera Hudda Founder: Shauzab Ladha

Entry: 17066 Design Firm: Phillips Client: The Irving Penn Foundation Title: Visual Language: The Art of Irving Penn Auction Campaign Creative Director: Martin Schott Designer: Stephanie Chin, James Reeder Chief Marketing Officer: Amy Wexler Producer: 03 Design Directors/Photographers Video: Rick Rodgers, Mark Mayer Project Managers: Ally Mintz, Melissa Klein, Anna Ivy

GDUSA 117

2025 | INTEGRATED MARKETING CAMPAIGN

Design Firm: Maverick Studios Client: Buffalo Wild Wings Title: Buffalo Wild Wings Brown Sugar Heat Creative Director: Rodrigo Posada and Brian Havig Art Director: Joshua Hardisty Designer: Bhavani Sitaraman and Sandeep Kodukulla Writer: Annie Kemper Project Manager: Susana Galindo Strategy: Christy Idleman Copy Direction: AJ Shapiro Motions Graphics: Jim Francis & Muhammad Raza Account Manager: Kaitlin Dell’Aquila Strategy: Christy Idleman & Tanvi Senapati Retouching: Afzal Hussain. Proofreading: Bruce Beecher

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti’s Most Powerful Women in Banking 2025 Creative Director: Ryan Dahlheim Art Director: Brooke Dean Designer: Brin Azzarello Video: Raman Singh Project Manager: Lewis Hawkins Account Manager: Craig Batty Client: Karina Gastevich, Ally Smith

Design Firm: RAS Communications Client: Dave Case Books Title: Dave Case Books Integrated Marketing Campaign Creative Director: Russell A. Schultz Designer: Stephanie Stott Web Design & Development: Brianna Wielebnicki Google Ad Digital Marketer (Intern): Jake Alanis

Design Firm: RAS Communications Client: Gladstone Park Chamber of Commerce Title: Gladstone Park 2025 Throwback Music Fest Campaign Creative Director: Russell A. Schultz Web Design & Development: Brianna Wielebnicki Designer (Intern): Samantha Lyon Google Ad Digital Marketer (Intern): Jake Alanis

118 GDUSA

Buffalo Wild Wings Brown Sugar Heat Buffalo Wild Wings introduced its bold new Brown Sugar Heat sauce through an integrated digital marketing campaign that spanned social, web, app, and email. The campaign was designed to capture attention and drive engagement by showcasing the sauce’s unique sweet-and-spicy flavor profile through dynamic visuals and compelling storytelling. Maverick Studios developed a cohesive creative approach that ensured consistency across all digital touch points, delivering scroll-stopping social content, immersive web experiences, interactive app features, and targeted email communications. This multi-channel strategy not only generated excitement for the new flavor but reinforced Buffalo Wild Wings’ reputation for innovation and crave-worthy experiences.

GDUSA 119

2025 | INTEGRATED MARKETING CAMPAIGN

Design Firm: Street Level Studio Client: Canon Title: Move Forward With Canon Integrated Marketing Campaign

Design Firm: Street Level Studio Client: Chicago Importing Company Title: Chicago Importing Company Branded Amazon Store

Design Firm: Sunny Side Creative, LLP Client: Johns Hopkins Wilmer Eye Institute Title: Wilmer Eye Institute Centennial Celebration Creative Director: Elisa Watson Writer: Jess Gill

Design Firm: The Point Creative at Litehouse, Inc. Client: Litehouse, Inc. Title: Flavortown-Kane Brown Activation Creative Director: Kathy Weisz Art Director: Amber Sirk Designer: Chris Van Stone

120 GDUSA

Design Firm: The Word & Brown Companies Client: CHOICE Administrators Title: CHOICE Broker Appreciation Event Campaign Creative Director: Rikki Nedelkow, Marketing Director and Jessica Haluck, Events Marketing Director Art Director: Homer Villegas, Studio Director Designer: Vinh Thai, Senior Interaction Designer Senior Events Manager: Heather McDonald Senior Marketing Director: Jessica Haluck

Design Firm: The Word & Brown Companies Client: Word & Brown General Agency Title: Word & Brown ‘Top Producer’ Event Microsite Creative Director: Missy Bynon, Marketing Director and Jessica Haluck, Marketing Events Director Designer: Hugo Miramontes, Senior Graphic Designer Front-End Developer: Jarrell Walker, Sr. Digital Marketing Manager: Vidah Quirante Marketing Project Manager: Heather Jung

Design Firm: The Word & Brown Companies Client: Word & Brown General Agency Title: Word & Brown ‘Power of &’ Website Home Page Redesign Creative Director: Missy Bynon, Marketing Director Art Director: Hugo Miramontes, Senior Graphic Designer Designer: Vinh Thai, Senior Interaction Designer and Jarrell Walker, Front-End Developer Writer: Alex Strautman, Senior Copywriter Marketing Project Manager: Heather Jung Digital Marketing Manager: Vidah Quirante Digital Marketing Director: Kalup Alexander Executive Vice President, Marketing: Polly Neves

Design Firm: University of Central Oklahoma Client: UCO School of Design Title: No Such Thing as a Bad Idea Campaign Designer: Cynthia Luong

GDUSA 121

2025 | INTEGRATED MARKETING CAMPAIGN

Design Firm: Unruled Client: Raymarine Title: Earn Your Strikes Integrated Marketing Campaign Creative Director: Regan Kline Art Director: Lizzy Perry, Vikas Bhalla Designer: Kelli Woodell Writer: Matt Barnett Chief Creative Officer: Austin Scott Producer: Elizabeth Karner Editor: Rodney Ray Hoffman

Design Firm: Yes& Client: Biotechnology Innovation Organization (BIO) Title: The World Can’t Wait Marketing Campaign Creative Director: Brian Domenici Art Director: Robert Arthur Designer: Sierra Bass Writer: Keith Shepard Lead Creative Strategist: Stuart Granger Chief Creative Officer: Josh Golden Lead Digital Strategist: Dani Proffitt Digital Strategist Paid Social: Annie Plotkin Digital Strategist, Paid Search: Andrew Harris Digital Strategists, Programmatic Media: Breanne Joyce, Kathleen Montecinos

122 GDUSA

Design Firm: Vanderbilt University Marketing & Communications Client: Vanderbilt University Title: Vanderbilt University Welcome Week 2025 Art Director: Jason Routhier Designer: Heidi VanZant (Lead Designer), Natalie Behling, Donna Pritchett Project Manager: Jackie Kornacker Director of Campus Communications: Katherine Keith Director of Social Media: Jaclyn Antonacci Senior Social Media Specialist: Patrick Sams Senior Social Media Specialist: Erica Fowler Photographer: Harrison McClary Photographer: John Russell

2025 | MOTION (TV, FILM, VIDEO, ANIMATION)

Design Firm: AOPA - Aircraft Owners and Pilots Association Title: AOPA Finance FlyWise Insights Videos Creative Director: Jill Benton Designer: Zach Nefferdorf

Design Firm: Brandon Client: FTC Title: We Get You (This One Time In) Video Chief Creative Officer: Austin Scott Associate Creative Director: Sunny Manning Writers: Daniel Jordan, Kathryn Davenel Proofreader: Daryl Lubinsky Production Company: Caravan

Design Firm: DISidea Studio & Adri Torres Client: Mostea Drinks Title: Mostea Drinks by Adri Torres - Animation For Street Screens, TV and Social Media Art Director: Adri Torres Illustrator and Animator: Adri Torres

Design Firm: Eight Moon™ Client: Larson King , LLP Title: Larson King Greatest Hits Volume 1 Creative Director: Megan Junius Art Director: Stephanie Manternach Designer: Emmi Brytowski, Emily Pasqualini Project Coordinator: Kate Baldwin Music: Evan Nelson

GDUSA 123

2025 | MOTION (TV, FILM, VIDEO, ANIMATION)

Design Firm: Equifax Client: Equifax Title: Equifax Amplify AI Animation Creative Director: Tracey Beeferman Designer: Bleu Hedrick

Design Firm: FactSet Brand Team Client: FactSet Title: FactSet APAC Buy-Side Forum Creative Director: Mark Barrett Designer: Jenna Whitehead

Design Firm: Maverick Studios Client: SONIC Title: SONIC Unicorn Dream Slush/ Horn Straw Creative Director: Juan Aguilar and Maddie Baldwin (MSL) Director/ DP: Justin Dombrowski EP/AD: Chad Shockley Producer: Sherry Artesiano Production: Reveal XR Floral Designer: Hannah Weid Food Stylist: Abby Gaskins Video Specialist: Stew Love Head of Production: Lauren Breen

Design Firm: Mercury Marine + Fiska Client: Mercury Marine Title: Every Engine Has A Story Video Creative Director: Glenn Roepke Art Director: Max Erickson Writer: Curtis Niedermeir

124 GDUSA

SONIC Unicorn Dream Slush/Horn Straw A full-production partnership between SONIC’s PR agency, MSL, and Maverick Studios/The Content Kitchen — bringing the Unicorn Dream Slush and Horn Straw to life with bold visuals, vibrant storytelling, and a touch

of pure magic. Maverick executed MSL’s creative vision with playful, high-energy visuals that captured the magic of the brand’s most whimsical offering yet.

GDUSA 125

2025 | MOTION (TV, FILM, VIDEO, ANIMATION)

Design Firm: Moody’s Title: Moody’s Eye of the Storm Documentary Director: Mark Rundle Director of Photography: Rahul Sharma Producers: Mark Rundle, Joe Cogan, Kibui Pyron, Tracy Fine Executive Producers: Christine Elliot, Marcy Cohen, Aritrro Gangulyy Starring: Jeff Berardelli, Matt Pinkowski, Anne Cope, Firas Saleh, Emily Prestley, Jeff Waters

Design Firm: Nutanix Title: I Bot You Didn’t Know: Season 2 Ep3 “IT Sustainability” Art Director: Nathon Sims Designer: Kellen Smith, Umair Jangda, Ben Mautner, Francisco Rodarte, Paige Silva Writer: Mike Barmonde, William Parks

Design Firm: RRDG Randy Richards Design Group Client: Chamberlain Title: Craftsman Garage Door Openers Video Creative Director: Kyle Richards Director/ Producer: Randy Richards Assistant Director: Ryan Jennings Actors: Warren Borrysewicz, Claire Borrysewicz (Kids), Randy Baruso, Cerina Savino (Parents), Kyle Richards (Dog Walker)

Design Firm: RRDG Randy Richards Design Group Client: Mr. Brands Title: Rustoleum Painters Tape Video Creative Director: Kyle Richards Director/Producer: Randy Richards Actress: Jessica Naples

126 GDUSA

Design Firm: Summitt FilmWorks Client: Portage College Title: It’s About You Recruitment Spot Creative Director: DJ Summitt Designer: DJ Summitt Producer: Jaylynn Plamondon Executive Producer: Jaime Davies

Design Firm: The Modern College of Design Title: The Modern’s 2025 Commencement Ceremony

Design Firm: The Word & Brown Companies Client: Word & Brown General Agency Title: Word & Brown 40th Anniversary Video Series Creative Director: Missy Bynon, Marketing Director and Polly Neves, Executive Vice President Collaborating Agency: Idea Enablers

*FULL PAGE -- Entry: 16901 Design Firm: The Republik and Rubberneck Client: Adam & Eve Title: Adam & Eve Good Time Fun Bunch Creative Director: Robert Shaw West Art Director: Brian Murray Designer: Brian Murray Writer: Brian Murray, Scott Pridgen

GDUSA 127

Adam & Eve Good Time Fun BunchDesign We’ve been advised since childhood to shy away from talking sex too openly. But to stimulate Adam & Eve’s toy line sales, that taboo was the very thing we had to undress. In order to rewrite anything that my be “dirty” about this brand, we pushed what their products are really made for: fun. The strategy was simple. Rouse a smile, drop the audience’s defenses, then open the door to play. Enter the Goodtime Fun Bunch: a cheeky, cartoon crew proving just how silly it is to treat pleasure toys as something scary. An open invite to anyone ready to swap shame for fun. 128 GDUSA

2025 | PACKAGING

Design Firm: Andon Guenther Design LLC. Client: Fit Foods Ltd. Title: ProH20 Brand & Packaging Design Creative Director: C. Andon Guenther Art Director: C. Andon Guenther Designer: C. Andon Guenther Writer: C. Andon Guenther Brand Strategist: Rosa B. Willems Account Management: Ian Macdonald

Design Firm: Bonavita Design LLC Client: Unimac, A Command Company Title: Beyond the Obvious Holiday Champagne Package Creative Director: Donna Bonavita Art Director: Donna Bonavita Designer: Donna Bonavita Writer: Donna Bonavita Printer: Unimac, A Command Company President: Greg Matonti VP Sales: Steven Broomhead Photography: Alison Shaw, Alison Shaw.com (Cover) Peter Comninellis, Getty Images (Interior)

Design Firm: CF Napa Brand Design Client: Kind Spirits Title: Kind Earth Organic Vodka Package Design Designer: CF Napa Brand Design

Design Firm: CF Napa Brand Design Client: Lone Eagle Vineyards Title: Lone Eagle Cabernet Sauvignon Package Design Designer: CF Napa Brand Design

GDUSA 129

2025 | PACKAGING

Design Firm: CF Napa Brand Design Client: Slouch Hat Wines Title: About Face Package Design Designer: CF Napa Brand Design

Design Firm: CF Napa Brand Design Client: Luxco Title: Yellowstone Recollection Bourbon Package Design Designer: CF Napa Brand Design

Design Firm: CF Napa Brand Design Client: Montebello Brands Title: El Condor Design System Designer: CF Napa Brand Design

Design Firm: BexBrands Client: Huxley Energy Title: Huxley Energy Rebrand Creative Director: Jeremy & Becky Dahl Art Director: Ian de Lemos Illustrator: Ella Ginn

130 GDUSA

Huxley Energy Rebrand HUXLEY IS NOT JUST ANOTHER ENERGY DRINK In today’s energy aisle, intensity is the default. There are hundreds of brands fighting for the same caffeine obsessed consumer. Let them. HUXLEY brings new consumers to the category that have long been ignored by the incumbent brands thanks to our refreshing take on energy. At HUXLEY, we’re reimagining what an energy drink can be —

DELICIOUS, HYDRATING, and made with REAL INGREDIENTS to give you a BALANCED BOOST. Their new look & feel articulates this positioning of real fruit juice and a balanced boost, using illustrations of fruit and callouts inspired by produce stickers. Classic typography and lockups help communicate the HUXLEY difference. GDUSA 131

2025 | PACKAGING

\Design Firm: chs2art Design Client: Kopi Tropis Title: Kopi Tropis Packaging Designer: Camp Stewart

Design Firm: Stranger & Stranger Title: Firehook Crackers Packaging Redesign

Design Firm: Fizz Creative Client: Afterlife Sauces Title: Afterlife Sauces Package Design Creative Director: Katie Melnick Art Director: Jasen Melnick Illustrator: James Groman

Design Firm: FoodStory Brands Client: FoodStory Brands Title: Upper Cut Package Design Creative Director: Dina Osinski Art Director: Greg Reed Designer: Megan French CMO & Co-Founder: Jay Whitney COO & President: Nicole Parker

132 GDUSA

Design Firm: FoodStory Brands Client: Paramount Consumer Products, Elijah’s Xtreme Title: Yellowstone Hot Sauce Package Design Creative Director: Dina Osinski Art Director: Greg Reed Designer: Megan French Business Development Coordinator (FoodStory Brands): Jenny Robinson Director of Business Development (FoodStory Brands): Luis Manta EVP Business Development (FoodStory Brands): Jordan Jedeikin Senior Designer (Paramount Consumer Products): Marti Zabell Senior Manager, CPG (Paramount Consumer Products): Emma Donohue

Design Firm: FoodStory Brands Client: Winky, Nickelodeon Title: Paw Patrol Gelatin Cups Creative Director: Dina Osinski Art Director: Greg Reed Designer: Megan French Business Development Coordinator (FoodStory Brands): Jenny Robinson Vice President of Business Development (FoodStory Brands): Michelle Gomez EVP Business Development (FoodStory Brands): Jordan Jedeikin Senior Designer (Paramount Consumer Products): Marti Zabell Senior Manager, CPG

Design Firm: Go! Group Client: Betta Bites Title: Betta Bites Packaging Creative Director: Joseph Langsam

Design Firm: Go! Group Client: Chewzy Title: Smorzies Packaging Creative Director: Joseph Langsam

GDUSA 133

2025 | AMERICAN GRAPHIC DESIGN AWARDS

Design Firm: Hoot Design Studio Client: Universal Yums Title: Cookies of the World Collectible Tin Art Director: Jen Borror Designer: Jen Borror Lettering Artist: Jeremy Friend

Design Firm: Invok Brands Client: The Little Cacao Co. Title: The Little Cacao Co. Packaging Creative Director: John Witherow Designer: Becky Caunce Production Artist: Tom Masters

Design Firm: Invok Brands Client: Therabreath Title: Therabreath Toothpaste Packaging Creative Director: John Witherow Designer: Tim McLaughlin, Jackie Langenecker Production Artist: Tom Masters

Design Firm: Jennifer Redding Design Client: Steamboat Legends, Mark Andrew Smith Title: The Mystic Honeypot Arcana & The Hundred-Acre Arcana Game Packaging Art Director: Jennifer Redding Designer: Jennifer Redding Writer: Mark Andrew Smith Illustration: Lisa Kubja, Daniela Montesi

134 GDUSA

Design Firm: Kari Finkler Design Client: The Roastery Mpls Title: The Roastery Mpls Packaging Creative Director: Kari Finkler

Design Firm: Kruti Kadkol Title: Rasoi Authentic Indian Kitchen Packaging Creative Director: Kruti Kadkol Designer: Kruti Kadkol

Design Firm: Leqi Chen Title: Beanst Coffee Beans Packaging Design Creative Director: Leqi Chen Art Director: Leqi Chen Designer: Leqi Chen Writer: Leqi Chen

Design Firm: Maverick Studios Client: Dunkin’ International Title: Dunkin’ France Launch Packaging Creative Director: Gerald De Bruijn Designer: Daranie Mor, Devika Kundu Writer: Leighton Howard Project Manager: Damalas Moreland Print Production: Jason Russell

GDUSA 135

2025 | PACKAGING

Design Firm: MJR Creative Group Client: Mission Produce Title: Mission Produce World’s Finest Avocados Packaging Designer: Frank Ruiz Account Director: Geoff Johnston

Design Firm: Nicka K New York Title: Nicka K PR Gift Box Creative Director: Yoon Oh, Hailey Yoon Art Director: Shuairen Wang

Design Firm: Ocean State Job Lot Title: Crystal Vision Private Label Brand Packaging Creative Director: Jim Barnes Designer: Scott Tetreault Photographer: Doreen Iafrate

Design Firm: Ocean State Job Lot Title: Huntington Pet Private Label Brand Packaging Creative Director: Jim Barnes Designer: Scott Tetreault Photographer: Doreen Iafrate

136 GDUSA

Nicka K PR Gift Box Designed by Shuairen Wang of Nicka K New York, an acclaimed multidisciplinary visual and packaging designer, the Nicka K PR Box integrates structural design and visual identity into a cohesive system addressing the brand’s long-standing challenge of fragmented presentation across diverse product categories. Shuairen developed a modular internal structure, with each compartment precisely planned according to product size, weight, and display angle to ensure stability throughout shipping and unboxing. A reinforced double-layer exterior enhances durability while supporting a multi-layered, sequential unfolding experience. Within this structural framework, Shuairen introduced a visual system that reflects the brand’s core characteristics — quirky, bold, youthful, sleek, and inspiring. Modern typography, balanced layouts, and high-contrast color applications reinforce the brand’s distinct personali-

ty while maintaining a polished, contemporary aesthetic. The graphic system is closely aligned with the structural flow, guiding users through an intuitive, narrative-driven unboxing experience. The visual strategy is further tailored to younger audiences. Bright accent colors, concentrated visual focal points, and compositions optimized for social media platforms enhance shareability and amplify the box’s digital impact. As a result, the PR Box functions not only as a presentation vehicle but also as a strategic communication asset for expanding brand reach. By balancing structural clarity, visual cohesion, and targeted brand expression, Shuairen’s design resolves prior inconsistencies across the product portfolio and establishes a unified, compelling identity for Nicka K. The project elevates brand recognizability and positions the company more competitively among emerging consumer audiences. GDUSA 137

2025 | PACKAGING

Design Firm: Ocean State Job Lot Title: SwimWorks Private Label Brand Packaging Creative Director: Jim Barnes Designer: Scott Tetreault Photographer: Doreen Iafrate

Design Firm: pfw design Client: Wiggly Bridge Distillery Title: Touché Vodka Packaging Creative Director: Patience F Williams

Design Firm: Pigeon Client: Dansu Title: Epik Eats, Plant-based and Proud Executive Creative Director: Olivier Chevillot Art Director: Isaak Man

Design Firm: Pigeon Client: Domaine Cartier-Potelle Title: INSELBERG, The Mountain That Mirrors The Region Executive Creative Director: Olivier Chevillot Associate Creative Director: Josianne Pelletier Writer: Veronique Nicolas

138 GDUSA

Design Firm: Pigeon Client: Hershey’s Canada Title: Hershey’s Dark Chocolate Executive Creative Director: Olivier Chevillot Designer: Sienna Skelton Photographer: Ben Garvie

Design Firm: Pigeon Client: Les Brasseries Sleeman Title: Unibroue Autre Chose Lemon & Sea Salt Lager Executive Creative Director: Olivier Chevillot

Design Firm: Pigeon Client: Pelman Foods Title: Big Yum, Crave the Bite Executive Creative Director: Olivier Chevillot Design Director: Sienna Skelton

Design Firm: Pigeon Client: Perdue Farms Title: Perdue Sea Creature Chicken Nuggets Executive Creative Director: Olivier Chevillot Designer: Isaak Man Photographer: Ron Hamilton

GDUSA 139

2025 | PACKAGING

\]Design Firm: PKG Brand Design Client: Lola’s Fine Hot Sauce Title: Lola’s Hot Sauce Gift Pack

Design Firm: RRDG Randy Richards Design Group Client: Mr. Brands Title: 2025 Pennzoil Trigger Spray Bottle Packaging Creative Director: Randy Richards Art Director: Dan Deming Designer: Dan Deming, Randy Richards

Design Firm: RRDG Randy Richards Design Group Client: Mr. Brands Title: Comfortzone Heaters & Fans Packaging Creative Director: Randy Richards Art Director: Dan Deming Designer: Dan Deming

Design Firm: RRDG Randy Richards Design Group Client: Mr. Brands Title: EZ-Heat & EZ-Chill Packaging Creative Director: Randy Richards Art Director: Dan Deming Designer: Dan Deming, Randy Richards

140 GDUSA

Design Firm: Stranger & Stranger Client: 15 Stars LLC Title: First West American Whiskey Packaging

Design Firm: Stranger & Stranger Client: Crimson Wine Group Title: Defiant Wine Packaging

Design Firm: Studio Holden Client: Brewing the Forest Title: Brewing the Forest Sustainable Coffee Packaging Designer: Whitney Holden-Rush

Design Firm: The Creative Pack LLC Client: Vizz Group LLC Title: Osteria Centrale Pizza Box Creative Director: Danielle Kidney Designer: Emma Tung

GDUSA 141

2025 | PACKAGING

Design Firm: The Creative Pack LLC Title: GoodFarms Limited Edition Fresh Blueberries Packaging Creative Director: Danielle Kidney Designer: Joshua Manalang, Paola Ip

Design Firm: The Creative Pack LLC Title: La Terra Fina Black Bean & Roasted Corn Salad Packaging Creative Director: Danielle Kidney Designer: Casey Chui Photography: Heather Winters Photography

Design Firm: The Creative Pack LLC Title: Social Kitchens Professional Tempura Battered Shrimp Packaging Creative Director: Danielle Kidney Designer: Heather Storie, Joshua Manalang Photography: Heather Winters Photography

Design Firm: The Point Creative at Litehouse, Inc. Client: Litehouse, Inc. Title: Litehouse LTO Tailgate Packaging Creative Director: Kathy Weisz Art Director: Lindsey Kuhn Designer: Lindsey Kuhn

142 GDUSA

Design Firm: TriFold Visions Client: Patric Bradley’s Pelement Products Title: Pelement Products Packaging Creative Director: Angela Garrison Art Director: Angela Garrison Designer: Angela Garrison Photographer: Patric Bradley

Design Firm: Tumbleweeds Creative Studio Client: HunnyMoo Title: HunnyMoo Packaging Creative Director: Caitlin Leshiner

Design Firm: Vision Creative Group, Inc. Client: Maola Local Dairies Title: Maola Whip Packaging Creative Director: The Creative Team

Design Firm: W.S. Badger Company Title: Rose Beauty Line Packaging Creative Director: Darwin Westich Designer: Jen Borror

GDUSA 143

2025 | PACKAGING

Design Firm: Yard NYC Client: Three’s Brewing Title: Yard NYC x Three’s Brewing: Seasonal Craft Beers

144 GDUSA

2025 | POP + DISPLAYS + EXHIBITS

Design Firm: 5 by 5 Design Client: Minnesota Department of Natural Resources Title: State Fair Fire Prevention Exhibit Creative Director: Wendy Ruyle Writer: Diana Lillicrap Project Manager: Diana Lillicrap Project Manager: Allison Broeren Audio Editor/Producer: Diane Richard Interior Design: Vela Creative Audio: Cool Cat Audio Signage Design: Evergreen Creative

Design Firm: A-Team Experiences Client: PetScreening Title: Ask Stella Exhibit at Apartmentalize Creative Director: Steven Butler Designer: Steven Butler Experiential Producer: Frank Jones Technical Production: Bradford Armstrong Strategic Director: Doug Davenport

Design Firm: A-Team Experiences Client: Stella Title: PetScreening Penthouse Exhibit at Apartmentalize Creative Director: Steven Butler Designer: Frank Jones Experiential Producer: Frank Jones Technical Production & Videography: Bradford Armstrong Photography: Bryson Jones Strategic Director: Doug Davenport

Design Firm: Appalachian State University Title: Cross/Section Exhibition Brand Designer: Sam Ladwig, Amy Johnson

GDUSA 145

2025 | POP + DISPLAYS + EXHIBITS

Design Firm: Andon Guenther Design LLC. Client: Dymatize Enterprises, Inc. Title: Dymatize Expo & Tradeshow Exhibit Creative Director: C. Andon Guenther Art Director: C. Andon Guenther Designer: C. Andon Guenther Writer: C. Andon Guenther Brand Strategist: Rosa B. Willems Account Management: Ian Macdonald

Design Firm: C&G Partners Client: The Soloviev Foundation Title: Path of Liberty: That Which Unites US Creative Director: Daniella Vale, Artistic Director and Filmmaker Designer: Alin Tocmacov, Partner in Charge, C&G Partners Sarah Bigler, Producer Rachel Lu, 3D Designer Chris Mills, Designer Chris Izaguirre, Designer Hannah Gregg, Artistic Production, Flatpoint Productions Jessica Pilot, Talent Production Pilot Bookings Scott Beardslee, Director of Photography Ben Craw, Video Editor Oliver Noble, Video Editor Virtual Perfection Cowboy, Composer LTI Lightside, Photo Editing NGW Post, Post Production Dodge-Chrome, Graphics Printing and Installation Electrosonic, AV Integration Eventique, Event Production ‘Out of Many…’ Film Production, Museum of the American Revolution and Donna Lawrence Productions RLMG, Interactive Media Design and Production

146 GDUSA

Design Firm: C&G Partners Client: Cornell Lab of Ornithology Title: Visitor Center Graphics Creative Director: Jonathan Alger, Managing Partner, C&G Partners Dan Fouad, 3D Designer Chris Mills, Graphic Designer Rachel Lu, 3D Designer Rui Li, Motion Graphics Yue Zhu, Motion Graphics Sara Austin, Motion Graphics Laura Grady, Producer Lisa Kopp, Visitor Experience Manager, Cornell Lab of Ornithology Altieri Sebor Wieber, Engineering Consultant, Available Light, Lighting Design Diversified Audio-Visual Hadley Exhibits, Exhibitions LeChase Construction Services, General Contractor LLC Cerami & Associates, Acoustic Design and Technology Consultant Phase Shift Consulting, Audio Visual Consultant Richard McElhiney Architects LLC, Architect Ryan Biggs|Clark Davis, Structural Engineer Trophy Point, Construction Consultant Two Left Hands, Interactive Media Willow Collins, Digital Modeler and 3D Printer

Design Firm: DRIVE Client: University of Minnesota School of Public Health Title: Tradeshow Booth Creative Director: Jodi Eckes Art Director: Jodi Eckes Designer: Jodi Eckes Photography: U of M School of Public Health Booth Production: Featherlite Exhibits

Dymatize Expo & Tradeshow Exhibit Dymatize is a leading brand in the active and sports nutrition categories. When designing the experience for their expo booth, we had the opportunity to address a set of unique needs. How do we communicate effectively, from fabrication and design alone, that this brand is at the forefront of science-based nutrition while remaining true to its roots in gym culture? How do we do that while also addressing the need to distribute product samples, give away merchandise, manage foot traffic and flow, and ensure there is an area for social media activation and journalism? All of this had to happen within a 10-ft-by-20-ft area. Then came the visual concepts and fabrication techniques that could convey the brand’s “science meets athletics” positioning.

We landed on a look that is a hybrid of high-end retail experiences and what we called “a refined industrial” vibe. With the help of our fabricator, Dimension Craft in Chicago, the wall frames contain vertical neon tubing, set inside cages of powder-coated steel and hexagonal steel mesh, creating a “wall with depth” and illuminating the interior of the booth. We designed LED “neon” signage and extrusions for the brand slogan and brandmarks that are attractive and contemporary. The result is an expo and tradeshow experience that screams at you from 100 yards away, grabs your attention and never lets go, and invites you to stay awhile and do some push-ups and pullups in its ultra-cool, neon-bleached gym-esque interior. GDUSA 147

2025 | POP + DISPLAYS + EXHIBITS

Design Firm: e.l.f. beauty Client: Walmart Title: Walmart Highest Vision Planogram Senior Designer: Patti Lui VP, Global Visual Merchandising: Milanie Dorta-Ruiz Fixture Manager: Eliana Grajales Design Director: Peter Rossetti Display Engineering: VIRA Insight Additional Contributors: e.l.f. Creative, Shayna Katzberg, Shane MacNiven, Erica Milner

Design Firm: Freaner Creative Client: Tijuana Mexican Red Cross, Jorge Astiazaran Title: Red Cross Beto to the Rescue - Beto Al Rescate Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Illustration, Digital Artist: Ariel Freaner

Design Firm: Freaner Creative Title: Innercare Interactive Kiosk Display Screens Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Programming and Coding: Ariel Freaner

Design Firm: Freaner Creative Title: Spaceship Physical Model Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Illustration, Sculpting, 3D Modeling: Ariel Freaner

148 GDUSA

Design Firm: Inventure Client: Houston Christian University Title: Houston Christian University Museum Update Creative Director: Sally Campbell Art Director: Agustina Chutrau Designer: Agustina Chutrau Writer: Eleanor Barton, HUC Logo Designer: Natalie Iverson

Design Firm: Lynda Hodge, LLC Client: Cashiers Historical Society Title: High Hampton Inn Museum Exhibit Designer: Lynda Hodge Curator: Amelia Golcheski

Design Firm: MJR Creative Group Client: Sunkist Growers Title: Sunkist Growers Merchandising Bins Creative Director: Nico Dondlinger Designer: Frank Ruiz, Luiz Zendejas Writer: Mike Rolph, Geoff Johnston Account Director: Geoff Johnston

Design Firm: Novak Birch Client: New Jersey Travel and Tourism Title: Trade Show Booth Program Art Director: Beth Varden Fabrication Supervisor: Adam Miller & Fabrication Team Senior Graphic/3D Designer: Lisa Licata Experiential Designer: Carlos Walker Senior Exhibit Manager: Rachel Claire Senior Event Manager: Maureen Alsmeyer

GDUSA 149

2025 | POP + DISPLAYS + EXHIBITS

Design Firm: Novak Birch Client: New Mexico Tourism Department Title: Trade Show Booth Program Fabrication Supervisor: Adam Miller & Fabrication Team Senior Graphic/3D Designer: Lisa Licata Experiential Designer: Carlos Walker Senior Designer: Sylwia Lambert Account Director: Allie Pauson Senior Exhibit Manager: Rachel Claire Senior Event Manager: Maureen Alsmeyer Account Coordinator: Jack Girouard

Design Firm: Orange County Sanitation District Title: OC San Educational Pipe Displays Project Manager: Daisy Covarrubias Project Leads: Belen Carrillo, Andy Ortiz Engineer: Sanjay Javia Graphic Designer: Isai Carrillo Concept: Steve Thornburg Manufacturer: Lakewood Pipe & Fabrication

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti Digital: Adobe Summit Booth Creative Director: Ryan Dahlheim Art Director: Brooke Dean Designer: Meuy Browder, Tanmay Gupta Animator: Raman Singh Project Manager: Justin Bristol Account Manager: Craig Batty Client: Ashley Taylor

Design Firm: RRDG Randy Richards Design Group Client: Mr. Brands Title: Pennzoil Vent Clips POP Merchandising Creative Director: Randy Richards Art Director: Dan Deming Designer: Randy Richards, Dan Deming

150 GDUSA

Design Firm: Sierra Nevada Corporation and Access TCA Title: Connect the Battlefield Exhibit Creative Director: Brian DeWaters Designer: Brian DeWaters

Design Firm: The Point Creative at Litehouse, Inc. Client: Litehouse, Inc. Title: Litehouse IFPA Booth Creative Director: Kathy Weisz Art Director: Amber Sirk Designer: Amber Sirk

Design Firm: Vision Creative Group, Inc. Client: Haleon Group of Companies Title: Advil Dual Action Display/Ad Creative Director: The Creative Team

GDUSA 151

2025 | POSTERS

Design Firm: 80east Design Client: Las Manuelas Title: Las Manuelas Typographic Posters Creative Director: Trevor Messersmith Illustrator: Trevor Messersmith

Design Firm: Alba Conejero Title: Half of Us Poster Design Designer: Alba Conejero

Design Firm: Atelier Starno Title: The New Colossus Poster Creative Director: Arnaud Ghelfi

Design Firm: BMI Client: BMI/Ryman Auditorium Title: BMI/Ryman Block Party Event Poster Creative Director: Jeff Gilligan Designer: Jeff Gilligan

152 GDUSA

Design Firm: CapeWorks Graphics / Cape Croft Division Title: Great American Coastal Icons™ Collection Posters Creative Director: Bill Thauer Art Director: Bill Thauer Designer: Bill Thauer Writer: Bill Thauer Photographer: Bill Thauer

Design Firm: Design Direction, LLC Client: Central Michigan University Art Department Title: CMU Graphic Design BFA Poster Creative Director: Clark Most Designer: Clark Most

Design Firm: Doris Palmeros Studio Title: Seeds of Change Poster Design Designer: Doris Palmeros

Design Firm: Freaner Creative Title: ZIETE Disappearing Roots Disappearing Nature Posters Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Illustration, Digital Artist: Ariel Freaner

GDUSA 153

2025 | POSTERS

Design Firm: DISidea Studio & Adri Torres Client: MUWI La Rioja Music Fest Title: MUWI La Rioja Music Fest by Adri Torres Poster Art Director: Adri Torres Designer: Adri Torres Expo Commissioner: Hola Jorge

Design Firm: Hillsborough Transit Authority (HART) Title: HART Summer Bus Riding Display Designer: Joseph Abiera

Design Firm: Jacob Cotton Client: University of Southern Mississippi Repertory Dance Company Title: Evening of Dance Poster Creative Director: Jacob Cotton Designer: Jacob Cotton Photography: Kelly Dunn

Design Firm: John Kallio Graphic Design Client: Shoreline Arts Alliance Title: IMAGES 2025 Poster Creative Director: John Kallio Art Director: John Kallio Designer: John Kallio Photographer: Harmony Chamberlain Harrington

154 GDUSA

MUWI Fest by Adri Torres Visual artist, illustrator and designer Adri Torres (@adritorres_art) has won the Poster Category 2025 at the Graphic Design USA Awards for his illustrated poster series created for MUWI – La Rioja Music Fest. The award recognizes Torres’ artistic authorship and visual direction behind a collection of posters developed for the festival’s ninth edition, featuring Spanish music artists such as Rozalén, Carolina Durante, and León Benavente. The project stands out for its strong visual identity, bold color palette, and a cohesive graphic system that allows each artist to have a unique visual representation while maintaining a unified language across the entire series. Conceived and executed entirely by Adri Torres, the posters combine illustration, composition, and art direction to create a contemporary and expressive interpretation of live music culture. De-

veloped for a local music festival in La Rioja, Spain, the MUWI posters demonstrate how independent, artist-led work rooted in a regional context can achieve international recognition. The series reflects Torres’ interest in visual storytelling, connecting music, place, and identity through illustration. Originally from Spain and based in the United States for several years, Adri Torres has built an international career spanning the animation film industry and commercial projects. He has collaborated with major U.S. studios such as Marvel Studios, Disney, Netflix, and Warner, while also developing brand-driven and editorial work as an illustrator and motion graphic artist for clients like Pepsi, Facebook, and Nintendo. His work reflects an artist-led practice with growing international reach. GDUSA 155

2025 | POSTERS

Design Firm: Keith W. Criss TradigitalWorks Client: Anthony Lucero, Blue Sun Pctures Title: The Paper Bag Plan Poster Creative Director: Keith W. Criss Art Director: Keith W. Criss Designer: Keith W. Criss Writer: Anthony Lucero

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti HKFC Tennis Society Event Materials Creative Director: Ryan Dahlheim Art Director: Kelly Sievert Designer: Brin Azzarello, George Yui Production Artist: Heather Bentzen, Meuy Browder Animator: Tanmay Gupta Project Manager: Justin Bristol Account Manager: Craig Batty Client: Aagosh Saluja

Design Firm: RRDG Randy Richards Design Group Client: Misty Cove Soap Title: Misty Cove Soap Products Poster Creative Director: Randy Richards Designer: Randy Richards

Design Firm: Shantanu Suman Client: Accel Title: Blackbuck IPO Announcement Posters Creative Director: Shantanu Suman Designer: Shantanu Suman Writer: Braindad.co Creative Strategist: Mahak Malik Illustrator: Shantanu Suman

156 GDUSA

Design Firm: The Republik Client: Dilworth Coffee Title: Dilworth Coffee Poster Series Creative Director: Robert Shaw West Art Director: Brad Magner Designer: Brad Magner Writer: Brad Magner

Design Firm: The Republik Client: Pantera Boats Title: Pantera Poster Series Creative Director: Robert Shaw West Art Director: Matt Shapiro Designer: Brandon Gutherie Writer: Dwayne Fry

Design Firm: Tonia Yuqi Zhang Client: Computation, Technology, & Culture (CTC)-Rhode Island School of Design (RISD) Title: Brian Oakes Artist Talk Poster Creative Director: Tonia Yuqi Zhang Art Director: Minkyong Kim Designer: Tonia Yuqi Zhang

Design Firm: Vinicius Rebello Lima Client: Grand Valley State University Title: Student Scholars Day 2025 Poster Art Director: Vinicius Rebello Lima

GDUSA 157

2025 | POSTERS

Design Firm: Wenxin Zhao Title: A Way Through Poster Design Designer: Wenxin Zhao

158 GDUSA

2025 | PUBLICATIONS + NEWSLETTERS

AOPA - Aircraft Owners and Pilots Association Design Firm: AOPA - Aircraft Owners and Pilots Association Title: AOPA Pilot Magazine Feature ‘Under the African Skies’ Creative Director: Jill Benton Designer: Annie Ellis Writer: Alicia Herron Photographer: Chris Rose

Design Firm: birdsong gregory Client: Bell & Associates Title: Bell & Associates Branding Creative Director: Leslie Kraemer Art Director: Josh Malchuk Writer: Phillip Atchison Account Manager: Kim Davis

Design Firm: Bow Valley College Title: Bow Valley College 2025-2026 Viewbook Creative Director: Josh McInerney Art Director: Jafar Kazerooni, Paula Astiz Designer: Jafar Kazerooni Writer: Laine Resch Photography and Visual Production: Ryan Hetherington Keys, Jesse Klein-Waller, Paula Astiz

Design Firm: FactSet Brand Team Client: FactSet Title: Fact Set Front Office Tech Stack eBook Creative Director: Mark Barrett Art Director: Patty Kakos Designer: Patty Kakos

GDUSA 159

2025 | PUBLICATIONS + NEWSLETTERS

Design Firm: Gilmore Branding and Design Client: Mariemont Town Crier Title: Mariemont Town Crier Publication Redesign Designer: Thomas H. Gilmore

Design Firm: Maverick Studios Client: Maverick Studios Title: The Gosling Newsletter Creative Director: Gerald De Bruijn, Rodrigo Posada, Brian Havig, Laura Frisvold Designer: All Maverick Contributors Writer: All Maverick Contributors Proposal: Aparna Mohan Badgandi Proofreading: Bruce Beecher

Design Firm: Perkins Eastman Brand Creative Studio Client: Perkins Eastman Title: 2025 State of Sustainability Art Director: Kim Rader Designer: Brooke Sullivan Writer: Pam Mosher Editor in Chief: Trish Donnally Executive Editor: Abby Bussel Contributors: Emily Bamford, Jennica Deely, Heather Jauregui, Pamela Mosher, Tania Phillips, Jennifer Sergent Photo Editor: Sarah Mechling Web Developer: Nick Pugliesi

Design Firm: Perkins Eastman Brand Creative Studio Client: Perkins Eastman Title: The Narrative 2025 Art Director: Kim Rader Designer: Brooke Sullivan Editor in Chief: Trish Donnally Executive Editor: Abby Bussel Contributors: Emily Bamford, Jennica Deely, Heather Jauregui, Pamela Mosher, Tania Phillips, Jennifer Sergent Photo Editor: Sarah Mechling Web Developer: Nick Pugliesi

160 GDUSA

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti’s Global Finance Trends Survey Report Creative Director: Ryan Dahlheim Art Director: Brooke Dean, Kelly Sievert, David Laurenzi Designer: Nicole Anderson Production Artist: Nikhil Kataria, Meuy Browder, MJ Lonsdale, Titiksha Verma Animator: Tanmay Gupta Project Manager: Justin Bristol Account Manager: Craig Batty Client: Jocelyn Hernandez

Design Firm: SLM Communications Title: Praxis Magazine, Vol 1, Issue 1, Summer 2025 Creative Director: Steven L May, CVJ, VRCE, EMT(rt) Art Director: Steven L May Writer: Steven L May Robert Murtaugh, DVM, MS, DACVIM, DACVECC, FCCP

Design Firm: Stan Gellman Graphic Design Client: Bishop DuBourg High School Title: Bishop DuBourg Cavalier Magazine Art Director: Teresa Thompson Designer: Bryan Wakeland Writer: Angela Calloni, Mary Steingruby

Design Firm: SVP Partners Title: Cathedral Connections Magazine Creative Director: Bob Vitale Art Director: Bob Vitale Designer: Bob Vitale Writer: Cathedral High School Printer: GHP, West Haven, CT

GDUSA 161

2025 | PUBLICATIONS + NEWSLETTERS

Design Firm: Small Crowd and Future Standard Client: Future Standard Title: Future Standard Insights Creative Director: Lauren Dougherty Agency Team: Eric Scott and Natasha Chandani Illustration: Lourenço Providência

162 GDUSA

Design Firm: Texas Bankers Association Title: Texas Banking, September/October 2025, Cover Design Art Director: Katherine Kolstedt Designer: Katherine Kolstedt

Future Standard Insights The Future Standard Insights platform was created to deliver clarity, consistency, and depth across the firm’s thought leadership. Built on a unified framework that considers audience, depth, structure, elements, frequency, and shelf life, the system ensures every piece — from Private Market Outlooks and Macro Outlooks to Whitepapers, Reports, and Mapping the Markets — communicates with intention and precision. A defining feature of the design system is its conceptual illustration approach. Each publication features original artwork crafted to visualize the central theme or idea of the piece—translating complex market dynamics into clear, compelling visual narratives. These illustrations are not decorative; they serve as conceptual anchors, helping audiences quickly grasp the essence of the content while adding a distinctive and recognizable layer to the Future Standard brand. Typography, layout, and data visualization work in harmony with these illustrations to create a cohesive experience across all Insight materials. The result is a collection that feels both analytical and human—capable of expressing expertise with accessibility and visual sophistication. Through this thoughtful system, Future Standard’s Insights have become more than just reports; they are a consistent and elevated expression of the firm’s perspective, designed to inform, engage, and endure. Future Standard collaborated with agency Small Crowd.

GDUSA 163

2025 | SALES PROMOTION + SELF PROMOTION

Design Firm: 80east Design Client: Draw80 Title: Draw80 Celebrities Portraits Illustration Project Creative Director: Trevor Messersmith Illustrator: Trevor Messersmith

Design Firm: Andon Guenther Design LLC. Client: Dymatize Enterprises, Inc. Title: Dymatize - ISO100 Fruity Pebbles Influencer Kit Creative Director: C. Andon Guenther Art Director: C. Andon Guenther Designer: C. Andon Guenther Writer: C. Andon Guenther Brand Strategist: Rosa B. Willems Account Management: Ian Macdonald

Design Firm: Andon Guenther Design LLC. Client: Fit Foods Ltd. Title: Mutant BigGreens Supplement Influencer Kit Creative Director: C. Andon Guenther Art Director: C. Andon Guenther Designer: C. Andon Guenther Writer: C. Andon Guenther Brand Strategist: Rosa B. Willems Account Management: Ian Macdonald

Design Firm: Design Axl Title: Annual Letterpress Post Card Series Creative Director: James Grady Printer: Elias Roustom, EM Letterpress

164 GDUSA

Design Firm: Gauger + Associates Client: Gauger + Associates Title: Gauger + Associates Deck of Cards Creative Director: David Gauger Art Director: Lori Murphy

Design Firm: GDK Design Title: GDK Design Holiday Card 2025 Creative Director: Glenn D. Koch Art Director: Glenn D. Koch Designer: Glenn D. Koch Writer: Glenn D. Koch

Design Firm: Spectrum Creative, LLC Title: Spectrum Creative 2024 New Year’s Card Creative Director: Marcella Drula-Johnston Art Director: Andi Harris Designer: Andi Harris Writer: Andi Harris Illustrator: Andi Harris

Design Firm: Rule29 Creative Client: Raffles Title: Raffles Refer1 Elite Premium Promotion Creative Director: Justin Ahrens Designer: Andy Sauder Printer: O’Neil

GDUSA 165

2025 | SALES PROMOTION + SELF PROMOTION

Design Firm: Leibowitz Title: Branding A to Z Promotion Creative Director: Ivan Caro Art Director: Yichan Wang Designer: Mari Al-Midhadi, Madeline Coyte, Yinan Chen Writer: Ally Jago, Paul Leibowitz Developer: Olena Radiuk Account Manager: Taylor Brahms

\Design Firm: The Word & Brown Companies Title: Word & Brown Companies Marketing Team Promotion Creative Director: Homer Villegas, Studio Director

166 GDUSA

Design Firm: St. Mary’s College of Maryland, Marketing and Communications Client: St.Mary’s College of Maryland Title: Giving Tuesday Picnic Blanket Creative Director: Jennifer (Jo) Oliver Art Director: Jennifer (Jo) Oliver Designer: Jennifer (Jo) Oliver Director of Writing and Content: Lee Capristo AVP Marketing and Communications: Chuck Steenburgh

Branding ‘A to Z’ According to Leibowitz Your crash course in branding. These are the terms we live by as we shape perceptions and drive connections for our clients — from A to Z. GDUSA 167

2025 | SIGNS + ENVIRONMENTAL GRAPHICS

Design Firm: 5 by 5 Design Client: McKnight Foundation Title: McKnight Foundation Office Relocation Signage Creative Director: Wendy Ruyle Project Manager: Diana Lillicrap

Design Firm: Alley Poyner Macchietto Architecture Client: 37 West Title: 37 West Farnam Parking Mural Designer: Loucinda Bauer

Design Firm: Alley Poyner Macchietto Architecture Client: Wayne State College Designer: Lea Schuster

Design Firm: Blue Barn Design Co. Client: A Place at the Table Café Title: A Place for Everyone Creative Director: Joshua Vaughan Designer: Joshua Vaughan

168 GDUSA

Design Firm: ConceptShell Art and Design Studio Client: Laro Tayo ‘Let’s Play’ Title: Laro Tayo Mural and Signage Designer: Shayla Hufana Founder: Joysha Fajardo Illustrator and Paint (ConceptShell Intern): Mica Viacrucis

Design Firm: Creative Blocks Client: North Shore Community Development Coalition Title: Munecas Sin Rostro Information Panels Creative Director: Lauren Smedley, Jacob DeGeal Designer: Shema Ndikumana

Design Firm: Eight Moon™ Client: Hill-Murray School Title: Hill-Murray School Front Office Graphics Creative Director: Megan Junius Designer: Emmi Brytowski

Design Firm: Eight Moon™ Client: Saint Thomas More Catholic School Title: Saint Thomas More Catholic School Gym Graphics Creative Director: Megan Junius Designer: Emily Pasqualini, Emmi Brytowski

GDUSA 169

CoorsTek Training Academy Through Opportunity Now Colorado – an $85 million grant program from the State of Colorado – CoorsTek collaborates with educational institutions and industry partners to address workforce needs in the state by offering hands-on training at CoorsTek Academy. The Advanced Manufacturing Training Center represents a significant milestone in the vision of CoorsTek, offering an innovative environment where both CoorsTek employees and industry/education partners can push the boundaries of their technical expertise. The key components of the programs at the new center include technical skill development and manufacturing skills training. The brief called for an inspirational environment that reinforced the technical and manufacturing skills, including safety. Distinct spaces in the training center provide opportunities to highlight key messages for multiple audiences. Overall, visual themes of geometric structures and Colorado’s great outdoors anchor the rich content. 170 GDUSA

Design Firm: CoorsTek Title: CoorsTek Training Academy Signs and Environmental Graphics Creative Director: Anthony Bryant Writer: Elizabeth Pittman

Design Firm: Frank Design Client: Alexandria City Public Schools and Perkins Eastman Title: Alexandria City High School: Minnie Howard Campus Environmental Graphics Creative Director: Jose Troconis Designer: Alexandra Alepohoritis Architectural Design: Perkins Eastman

Design Firm: Gauger + Associates Client: Shea Homes Title: Promenade at The Dunes Art Walk Creative Director: David Gauger

Design Firm: Gensler Client: Mega Mart Title: Jagalchi Creative Director: Krista Reeder Designer: Ryan Collier, Sara Thompson Writer: Anna Han Project Director: Corey Dehus Principal-in-Charge: Barry Bourbon Photographers: R. Brad Knipstein, Krista Reeder

GDUSA 171

2025 | SIGNS + ENVIRONMENTAL GRAPHICS

Design Firm: Inventure Client: Orion Title: Orion Experiential Graphics Creative Director: Sally Campbell Art Director: Chandler Dobbins Designer: Chandler Dobbins Interiors Designer: Kendall Dunwell

Design Firm: Karen Skunta & Company Client: Playhouse Square Title: Tony Award Exhibit Creative Director: Karen A. Skunta Designer: Jen A. Maxwell Fabricator: Exhibit Concepts

Design Firm: Karen Skunta & Company Client: Solon Community Living Title: Capital Campaign Donor Wall Creative Director: Karen A. Skunta Designer: Jen A. Maxwell Fabricator: Exhibit Concepts

Design Firm: Multistudio Client: The University of Kansas Title: David Booth Memorial Stadium Field Club Creative Director: Nicole Norgren Designer: Amanda Harper, Kim Bellefeuille, Paul Sinclair, Haleigh Potter Architecture Team: John Wilkins, Doug Hurt, Gwen Gigous

172 GDUSA

Design Firm: Multistudio Client: The University of Kansas Title: WWI Memorial at David Booth Memorial Stadium Creative Director: Amanda Harper Designer: Nicole Norgren, Paul Sinclair, Jayne Dreyer Architecture Team: John Wilkins, Ethan Dorning, Doug Hurt, Gwen Gigous, Matt Pauly, Robert Riccardi

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti’s 2025 NYC Senior Leadership Conference Creative Director: Ryan Dahlheim Art Director: David Laurenzi Designer: Stephen Pappas, George Yui, Brin Azzarello, Meuy Browder, Nicole Anderson, David Laurenzi Production Artist: Divya Malhotra, Meuy Browder, Titiksha Verma, Nikhil Kataria, Anushka Singh, MJ Lonsdale Animator: Raman Singh, Japjot Singh Project Manager: Justin Bristol Account Manager: Craig Batty Client: Jim Petrie

Design Firm: NECA Creative Services Client: NECA Industry Development Title: NECA 2025 Chicago Opening Reception Banners Creative Director: Ginger Wilson Designer: Ginger Wilson Illustrator: Sarah O’Grady Stock Art: Getty Images/Tetiana Garkusha, Olga Ubirailo, Kiki hadi Supriyanto, justocker

Design Firm: Texas Association of School Boards (TASB) Title: txEDCON 2025 Event Signage and Branding Creative Director: Chris Ramirez Art Director: Vanessa Diamos Designer: Vanessa Diamos, Chris Ramirez Writer: Cassandra Sanchez-Barrera Map Illustration: Tobi Bello

GDUSA 173

2025 | SURFACE + VEHICLE GRAPHICS

Design Firm: Astek Client: ArtCenter College of Design Title: Maze Surface Pattern Creative Director: Sarah LaVoie Art Director: Jeannie Winston Designer: Ziyue Bai Writer: Ziyue Bai

Design Firm: Athena Global Advisors Title: Ride with Pride Citywide Bike Campaign Creative Director: Matt Smiroldo, Lindsay Muir Designer: Kate Lama, Lilian Crooks Writer: Adrienne Mauro Chief Creative Officer: Patrick Hardy

Design Firm: The JVP Group Client: Gold Coast Health Plan Title: Gold Coast Health Plan Bilingual Van Wrap Creative Director: Jim Pezzullo Designer: Jim Pezzullo Writer: Susana Enriquez-Euyoque Graphix Vehicle Wraps: Armando Ramirez

Design Firm: The University of Texas MD Anderson Cancer Center Title: MD Anderson Cancer Center Mobile Merchandise Store Creative Director: Elisa Cisneros Art Director: Erin McCormick, Jasmine Raziuddin Designer: Justin Carrier Executive Director of Digital and Content: Megan Maisel Senior Photographer for Creative Communications: Thomas Campbell Associate Director of Branded Merchandise: LaTroy Jones. Associate Director of Branded Merchandise: Derek Wilturner Director of Merchandising: Francis Snipes Senior Coordinator for Fleet Management: Taboria Murphy Applications Systems An alyst, Core Business Applications: Jimit Parikh Senior IT Support Technician for IT Operations: Dion Harris

174 GDUSA

Maze Surface Pattern This project was developed as a collaboration between Astek and ArtCenter College of Design to create original surface patterns for commercial wall coverings. Inspired by construction sites and floor plans, we turned their geometry into a maze pattern that pairs architectural structure with the tactility of real materials. The textures are site-sourced and hand-made, then composed digitally. We then took charcoal rubbings across campus from wood, steel, concrete floors, cutting mats, and painted walls, and layered them in Adobe Photoshop with a light spray paint pass to build depth and an unmistakably analog feel. This approach intentionally merges physical experimentation with digital composition, showing how hands-on mark-making can push contemporary pattern design. The final blueprint-inspired maze carries authentic, place-based texture and a personal hand, making it especially suited for interiors where geometry, material, and narrative work together to shape atmosphere. It is both commercially viable and distinctly authored. GDUSA 175

2025 | SOCIAL MEDIA

Design Firm: 80east Design Title: Year of the Snake Celebration Design Creative Director: Trevor Messersmith Illustrator: Trevor Messersmith

Design Firm: Adduco Communications Client: Monadnock Paper Mills Title: Design Is In The Details Social Media Creative Director: Lindsay Doyle Art Director: Siena DeBolt Designer: Anna Bacon Director of Marketing and Communications, Monadnock Paper Mills: Chloe Jones Client: Monadnock Paper Mills - Fine Printing Papers - uncoated and coated text and cover papers for printing and packaging

Design Firm: Delicate Matter LLC Client: Basepaws Title: Basepaws Social Media Design Designer: Yana Grishchuk

Design Firm: DMH Client: BioLife Title: BioLife Gen Z Campaign Creative Director: Brian Merckens Art Director: Erica Gonzales Writer: Matt Stacks

176 GDUSA

Design Firm: Equifax Client: Equifax Title: Hispanic Heritage Month Social Media Creative Director: Tracey Beeferman Art Director: Diane McNamee Designer: Bleu Hedrick

Design Firm: Maverick Studios Client: Baskin-Robbins Title: Baskin-Robbins Sweet on Sydney Social Creative Director: Laura Frisvold, Brian Havig Art Director: Joshua Hardisty Designer: Angie Leigh, Bhavani Sitaraman Writer: Leighton Howard Project Management: Susana Galindo Proofreading: Leigh Cook

Design Firm: Nutanix Title: 7th Annual ECI Report: 4 Key Takeaways for Execs Social Carousel Creative Director: Carol Kimura Art Director: Jenn Ho Designer: Yng Yng Marshall Writer: Nicole Williams: Team Lewis Contributors: Maiger Vang, Karina Sanchez, Hillary Hill, Sehra Bremner

Design Firm: Nutanix Title: Customer Case Study: Yahsat Designer: Justice Dunne Writer: Cheryl Rich Contributors: Hillary Hill, Fiona Partlow

GDUSA 177

2025 | SOCIAL MEDIA

Design Firm: Maverick Studios Client: Jimmy John’s Title: Jimmy John’s Toasted Sandwich Social Creative Director: Rodrigo Posada, Brian Havig Art Director: Angie Leigh Designer: Lorena Carapaica, Saber Paustian, Nick Williams, Devika Kundu, Bhavani Sitaraman Writer: Leighton Howard, AJ Shapiro, Annie Kemper, Muskan Dharani Project Manager: Susana Galindo Strategy: Christy Idleman Motion Graphics: Muhammad Raza & Jim Francis Proofreading: Bruce Beecher, Leigh Cook Retouching: Afzal Hussain, Mike Bailey

Design Firm: Nutanix Title: Halloween Animated Social Post: Nutanix University Creative Director: Carol Kimura Art Director: Jenn Ho Designer: Justice Dunne, Paige Silva, Marija Marinkovic Writer: Karlie Beil, Hillary Hill Contributors: Paige Silva, Marija Marinkovic

Design Firm: Nutanix Title: Nutanix Wrapped Animation Art Director: Jenn Ho Designer: Justice Dunne Writer: Dan Bingham, Mike Barmonde Contributors: Konrad Palubicki, Hillary Hill, Karina Sanchez, Maiger Vang

Design Firm: Nutanix Title: Valentine: Coded to Love Social Media Creative Director: Janmarie Wright Art Director: Jenn Ho Designer: Vincy Victor Director, Social Media: Konrad Palubicki

178 GDUSA

Jimmy John’s Toasted Sandwich Social Jimmy John’s Toasted Sandwich Social campaign built on the excitement of its toasted sandwich lineup with a bold, trend-driven approach to paid social advertising. Designed by Maverick Studios to resonate with internet culture and seasonal vibes, the campaign tapped into the latest trends and memes to create content that felt fresh and authentically connected to its audience. By blending humor with cultural relevance, the campaign successfully captured attention and reinforced Jimmy John’s position as a brand that knows how to have fun while delivering crave-worthy sandwiches. GDUSA 179

2025 | SOCIAL MEDIA

Design Firm: Protiviti Brand & Creative Studio Client: Protiviti Title: Protiviti’s Lunar New Year 2026 Assets Creative Director: Ryan Dahlheim Art Director: Kelly Sievert Designer: George Yui Animator: Tanmay Gupta Project Manager: Lewis Hawkins Account Manager: Craig Batty Client: Aagosh Saluja

Design Firm: The Republik Client: Village Dental Title: Village Dental Social Media Creative Director: Robert Shaw West Art Director: Matt Shapiro, Dallas West Designer: Dallas West Writer: Vanessa Nguygn

Design Firm: The Word & Brown Companies Client: CHOICE Administrators: CaliforniaChoice Title: CHOICE Administrators ‘I Am California Different’ Social Media Campaign Creative Director: Rikki Nedelkow, Marketing Director Art Director: Homer Villegas, Studio Director Digital Marketing Supervisor: Noe Villasenor Sr. Digital Marketing Specialist; Esteni Munguai Digital Marketing Manager: Vidah Quirante

Design Firm: Uline Creative Client: Uline Title: New Hire Tape Role Social Media Creative Director: Sarah Fritz Art Director: Wendy Gruselle Designer: Veronica Wilkey VP of Creative: Elizabeth Tenner

180 GDUSA

2025 | WEBSITE + UX/UI DESIGN

Design Firm: 1305 Creative Client: Mindy Vallowe Interiors Title: Mandy Vallowe Interiors Website Creative Director: Shawn Warmouth Art Director: Dave Magrum Designer: Dave Magrum

Design Firm: 1305 Creative Client: Superdome Sports Title: Superdome Sports Website Creative Director: Shawn Warmouth Art Director: Dave Magrum Designer: Dave Magrum

Design Firm: 1305 Creative Title: 1305 Creative Website Creative Director: Shawn Warmouth Art Director: Dave Magrum Designer: Dave Magrum

Design Firm: 3rd Edge Client: English Learners Success Forum Title: English Learners Success Forum Website Creative Director: Frankie Gonzalez Designer: Aurora Lin, Frankie Gonzalez IA/UX Design: Rob Monroe, Frankie Gonzalez

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2025 | WEBSITE + UX/UI DESIGN

Design Firm: A Great Idea Title: IMPAQT Website Art Director: Shane Lukas Designer: Shane Lukas Project Manager: Yara-Nee Dennis

Design Firm: A Great Idea Title: The Bridge Website Art Director: Shane Lukas Designer: Shane Lukas Project Manager: Yara-Nee Dennis

Design Firm: Alamini Creative Group Client: McSilver Institute for Poverty Policy and Research Title: McSilver Technical Assistance Centers Website Creative Director: Jennifer Bergamini Designer: Steven Albarracin, Jennifer Bergamini

Design Firm: Avenue5 | Studio5 Client: Avenue5 Residential Title: The Anderson Branding Creative Director: Beth McCeary Art Director: Khanh Dang Designer: Livy Seirer Contributor: REPLI

182 GDUSA

Design Firm: BI Studio Client: The Concord Center Title: The Concord Center Website Design and Branding Creative Director: Yvette Gattineri Designer: Yvette Gattineri

Design Firm: C3 Media Network Client: Shriners Children’s Title: 31 Days to Amaze Website Design Art Director: Melissa Caban, Anna Grinstead Designer: Madelyn Inskeep Writer: Aaron Thomas

Design Firm: CF Napa Brand Design Client: Stoller Wine Group Title: Chemistry Website Design Designer: CF Napa Brand Design

Design Firm: Creative Mellen Client: Theatre Cedar Rapids Title: Theatre Cedar Rapids Capital Campaign Website Creative Director: Kevin Mellen Designer: Conrad Hellman Developer: Conrad Hellman

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2025 | WEBSITE + UX/UI DESIGN

Design Firm: Artistry Edge Title: On the Spot Online Design Creative Director: Chenyang Nie Art Director: Chenyang Nie Designer: Ziyue Bai Writer: Ziyue Bai

Design Firm: Design Axl Client: Companyon Ventures Title: Companyon Ventures Website Design Creative Director: James Grady Designer: Sel Gerosa Writer: Kimberly Gordon Contributor: Andi Zhang

Design Firm: EH Design Works Client: Professional Duplicating Title: A Stunning Redesign Creative Direction/Design/Development/Copywriting/Launch: Eric Hayes

Design Firm: Element212 Client: Thomas and Skinner Inc. Title: Thomas and Skinner Website Design Creative Director: Tammy Coleman Designer: Erika Hersberger Writer: Tammy Coleman

184 GDUSA

On the Spot Travel days are full of small, fragmented gaps between activities. When plans shift, those minutes get wasted and add stress. On The Spot turns spare minutes into meaningful moments by: - Auto-recommending nearby attractions, cafés, and activities based on location, weather, interests, and available time - Updating plans instantly when delays or changes happen - Pairing with a smartwatch for on-wrist alerts, reminders, and progress so you stay on schedule without checking your phone - Unifying AI trip suggestions, budget tracking, and smart reminders in one place so you do not need three different apps Less planning overhead, less decision fatigue, and more discovery. On The Spot helps travelers stay flexible and in control, transforming idle time into experiences and making short trips feel smoother, more relaxed, and more spontaneous. GDUSA 185

2025 | WEBSITE + UX/UI DESIGN

Design Firm: EngineeringPeople Client: Go Birdie Go Enterprises, LLC Title: Go Birdie Go App Design Creative Director: Alex Montelongo Art Director: Mira Jung Designer: Mira Jung Writer Miguel Montelongo Chief Software Engineer: Ian Wilkey Software Engineer: Cindy Cheng Staff Software Engineer: Sruthi Sundar

Design Firm: Epstein Creative Group Client: Exigent Title: Exigent Website Redesign Creative Director: Alizah Epstein Art Director: Winston Williams Designer: Yoshabel Rodriguez Cruz Writer: Katia Grigoriants

Design Firm: Freaner Creative Title: 3D Anaglyphic Website Landing Page Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Programming, Web Development and Coding: Ariel Freaner

Design Firm: Freaner Creative Title: Samuel J. Kahn Professional Website Creative Director: Ariel Freaner Art Director: Ariel Freaner Designer: Ariel Freaner Programming, Web Development and Coding: Ariel Freaner

186 GDUSA

Design Firm: Gauger + Associates Client: Ombudsman Services of San Mateo County Title: AgeUp Website Creative Director: David Gauger Art Director: Jenna Pile

Design Firm: Joseph Caserto Art + Design Client: Michael Walden Title: Michael Walden Art Website Creative Director: Joseph Caserto Art Director: Joseph Caserto Designer: Joseph Caserto Writer: Michael Walden

Design Firm: Karla Pamanes, LLC Client: Laura Khalil Title: Laura Khalil Website Design Creative Director: Karla Pámanes Designer: Karla Pámanes

Design Firm: Karla Pamanes, LLC Client: Schor Insights & Strategy Title: Schor Insights & Strategy Website Design Creative Director: Karla Pámanes Designer: Karla Pámanes Client: Sara Schor

GDUSA 187

2025 | WEBSITE + UX/UI DESIGN

Design Firm: Kimberly-Clark Corporation Title: Designing for Impact: The ISAAC Collaboration System Creative Director: Nimish Kasar Designer: Wafa Khan

Design Firm: Leibowitz Client: OpenArc Corporate Advisory, Dynasty Financial Partners Title: OpenArc Corporate Advisory Brand & Website Creative Director: Ivan Caro Art Director: Mari Al-Midhadi Designer: Yinan Chen Writer: Kevin Windorf Developer: Jon-Michael Cubano Account Manager: Kelly Orosz

Design Firm: Leqi Chen Title: MyLights Smart Lighting App Design Creative Director: Leqi Chen Art Director: Leqi Chen Designer: Leqi Chen Writer: Leqi Chen

Design Firm: Mermaid, Inc. Client: Hudson Housing Capital Title: Hudson Housing Capital Website Creative Director: Sharon Lloyd McLaughlin Web Developer: Bart McLaughlin

188 GDUSA

Design Firm: Mermaid, Inc. Client: Restorative Housing Title: Restorative Housing Organization Website Creative Director: Sharon Lloyd McLaughlin Creative Collaborator: Bart McLaughlin

Design Firm: MJR Creative Group Client: Anea Nutrition Title: Anea Nutrition E-Commerce Website Creative Director: Nico Dondlinger Designer: Nico Dondlinger Writer: Mike Rolph Developer: Ryan Foote Account Director: Mike Rolph

Design Firm: Multimode Creative & Storyworthy Studios Client: Mille Lacs Corporate Ventures (MLCV) Title: Mille Lacs Corporate Ventures (MLCV) Website Creative Director: Brianne Hans Designer: Brianne Hans Writer: Sarah Aylward Content & Marketing Strategist: Sarah Aylward UX/UI Strategist & Developer: Brianne Hans Director of Marketing and Communications at MLCV: Alyssa Enno

Design Firm: Nutanix Title: Newsroom Website Reskin Creative Director: Janmarie Wright Art Director: Jenn Ho Designer: Jenn Ho, Francisco Rodarte Writer: Lisa Meak Contributors: Carol Kimura, Dave Bergmann, Karina Sanchez, Allan Franco, Muhammed AK, Nemanja Kostic

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2025 | WEBSITE + UX/UI DESIGN

Design Firm: Performance Foodservice Title: Asheville Eat Local Landing Page Creative Director: Jeff Felton Designer: Keli Keener Writer: Harrison Gregory Technical Support: Amanda Lee

Design Firm: Physician’s Marketing Solutions, Inc. Title: NJ Primary Care Website Creative Director: Dr. Steve Nelligar Art Director: Elsy Aumann Designer: Elsy Aumann Writer: Dr. Steve Nelligar Web Programmer: Andrew Moffitt Client: Deval P. Gadhavi, MD of NJ Primary Care

Design Firm: Potapenko Yuliia Title: Educational Gaming App For Children’s Development Creative Director: Potapenko Yuliia Designer: Potapenko Yuliia

Design Firm: Rizco Client: DCC Title: DCC Website Redesign: Dimension with Intention Creative Director: Keith Rizzi Designer: Keith Rizzi Writer: Deb Rizzi Website Developer: Will Langley Writer: Jill Rizzi

190 GDUSA

Design Firm: RLD Creative Client: UC Law San Francisco Title: In the Heart of San Francisco Academic Village Website Creative Director: Rick Lesser Art Director: Brandon Ribbs Designer: Nick Wong Writer: Julia Tatone Website Development: Gro Marketing

Design Firm: Street Level Studio Client: Terrazzo & Marble Supply Companies Title: Trove Stone Website

Design Firm: Spohn Design Client: Pacific Resort Hotel Group Title: Pacific Resort Hotel Group Virtual Tours Creative Director: Ron Spohn Designer: Ron Spohn Photographer: Ron Spohn

Design Firm: Sunny Side Creative, LLP Client: Chesapeake Stormwater Network Title: Chesapeake Stormwater Network Rebrand Creative Director: Elisa Watson Writer: Jess Gill

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2025 | WEBSITE + UX/UI DESIGN

Design Firm: Smith Gee Studio Title: Smith Gee Studio (SGS) Website 2025 Art Direction/Web Design: Jay Roebuck Marketing Manager Designer/Content Contributor: Kathleen Musick Marketing Specialist Content Contributor: Caroline Neidigh, Intern

Design Firm: Sunny Side Creative, LLP Client: Child Resource Connect Title: Child Resource Connect Website Creative Director: Elisa Watson Writer: Jess Gill

Design Firm: Syft Title: Syft: AI-Powered Campaign Management for Music Marketing Teams

Design Firm: The Republik Client: OLE Title: OLE Website Design Creative Director: Robert Shaw West Art Director: Matt Shapiro Designer: Brandon Gutherie Writer: Dwayne Fry

192 GDUSA

SGS Website 2025 Smith Gee Studio (SGS), is a Nashville-based architecture, interior design, and urban design firm which set out to design a new website that did more than showcase our work — it was designed to reflect how we think. Guided by our new core ethos, “think. Place.”, the site communicates the rigor, curiosity, and care we bring to every project, and how our role as placemakers shapes communities through thoughtful design. We approached the content with the same intentionality we bring to our architecture. Instead of relying on tired industry jargon or generic descriptions, we crafted language that invites

engagement. Each section draws the reader into the narrative, reflecting SGS’s collaborative spirit and holistic design process. Rather than speaking to our audience, we speak with them — elevating the conversation and affirming our belief that meaningful design begins with thoughtful dialogue. The result is a website that captures the clarity of our purpose and the full expression of our new brand refresh — from typography and color to voice and vision. More than a digital portfolio, it is a reflection of our unique identity: confident, intelligent, and committed to designing places that inspire, connect, and endure. GDUSA 193

2025 | WEBSITE + UX/UI DESIGN

Design Firm: The Word & Brown Companies Client: CHOICE Administrators Title: CHOICE Administrators Leadership Summit Microsite Creative Director: Rikki Nedelkow, Marketing Director and Jessica Haluck, Events Marketing Director Art Director: Homer Villegas, Studio Director Designer: Vinh Thai, Senior Interaction Designer Digital Marketing Manager: Vidah Quirante Senior Events Manager: Heather McDonald

Design Firm: TrailHead Creative Client: LeafSpring Schools Title: LeafSpring Schools Website Redesign Creative Director: James Moffitt Art Director: Rob Wooten Designer: Summer Markham Writer: James Moffitt

194 GDUSA

Design Firm: The Word & Brown Companies Client: Word & Brown General Agency Title: Word & Brown ‘Week of Webinars’ Microsite Creative Director: Missy Bynon, Marketing Director Art Director: Hugo Miramontes, Senior Graphic Designer Writer: Alex Strautman, Senior Copywriter Marketing Project Manager: Heather Jung

2025 | STUDENT WORK

Entry: 17225 Design School: Academy of Art University Title: 1840 Music Festival Designer: Zach Jacobson Instructor: Troy Alders

Entry: 17140 Design School: Academy of Art University Title: Ashes & Diamonds Designer: Brenda Barrera Instructor: Thomas McNulty

Entry: 17145 Design School: Academy of Art University Title: Base Note Fragrance Designer: Shivom Patel Instructor: Irena Milev

Entry: 16753 Design School: Academy of Art University Title: Craft & Legacy Designer: Jasmine Chang Instructor: John Nettleton

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2025 | STUDENT WORK

Design School: Academy of Art University Title: Defunkify Designer: Evelyn Kim Instructor: Hannah Coward

Design School: Academy of Art University Title: Disarmed Designer: Svetlana Shubin Instructor: John Nettleton

Design School: Academy of Art University Title: Ghetto Life Designer: Goodness Okoro Instructor: Hunter Wimmer

Design School: Academy of Art University Title: Happy Brand System Designer: Sol Stern Instructor: Thomas McNulty

196 GDUSA

Design School: Academy of Art University Title: Hu Kitchen Chocolate Designer: Ningyi Xu Instructor: Thomas McNulty

Design School: Academy of Art University Title: Marebella Fish Co. Designer: Craig Fowler Instructor: Anna Vallano

Design School: Academy of Art University Title: Nori Noir Designer: Fei Wang Instructor: David Blankenship

Design School: Academy of Art University Title: Reconnxt Music Festival Designer: Evelyn Kim Instructor: Troy Alders

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2025 | STUDENT WORK

Design School: Academy of Art University Title: Rem Koolhass Exhibit Designer: Jin Young Jang Instructor: John Nettleton

Design School: Academy of Art University Title: Rocky Horror Picture Show Designer: Ursula Lea McCarthy Instructor: John Nettleton

Design School: Academy of Art University Title: Second Stitch Designer: Amy Burke Instructor: Fiona Blankenship

Design School: Academy of Art University Title: Tokyo Math Rock Festival Designer: Gavin Wong Instructor: Thomas McNulty

198 GDUSA

Design School: Academy of Art University Title: Type & Expression Designer: Jasmine Chang Instructor: John Nettleton

Design School: Academy of Art University Title: Vignelli Sustainable Paints Designer: Zach Jacobson Instructor: Thomas McNulty

Design School: Academy of Art University Title: Walk Amongst the Flowers Designer: Ariana Davis Instructor: Laurie Melela

Design School: Ball State University Title: Fantazia Playing Cards Student Project Designer: Rachel Baker Illustrator: Rachel Baker Professor: Shawn Sullivan

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2025 | STUDENT WORK

Design School: Ball State University Title: Five Arch Food Truck Student Project Designer: stan stuckey Professor: Shantanu Suman

Design School: Ball State University Title: Gomez is Loud Custom Typeface Designer: Abby Gomez-Aguilar Professor: Shawn Sullivan

Design School: Ball State University Title: Maddie Makes Personal Brand Identity Student Project Designer: Maddie Whitaker Professor: Ryan James

Design School: Ball State University Title: Patagonia Annual Report Student Project Designer: Nate Weaver Professor: Ryan James

200 GDUSA

Design School: Ball State University Title: Seven Deadly Sins Coffee Student Project Designer: Laura Latham Illustrator: Laura Latham Professor: Shantanu Suman

Design School: Ball State University Title: Six Virtues Bagels Student Project Designer: Alyssa Vena Professor: Shantanu Suman

Design School: Ball State University Title: YETI Annual Report Student Project Designer: Samantha Jewitt Professor: Shantanu Suman

Design School: Drexel University Title: Woodmere Museum Rebranding Class Project Designer: Gisella Gordon Instructor: Gregory Paone

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2025 | STUDENT WORK

Design School: Drexel University Title: 1 John Book Senior Capstone Designer: Lovel Lee Instructors: Rosemary Murphy, Donald Haring

Design School: Drexel University Title: Book Cover Series Class Project Designer: Dan Soslowsky Instructor: Eric Karnes

Design School: Drexel University Title: Book Design Class Project Designer: Ella Karow Instructor: Eric Karnes

Design School: Drexel University Title: Philadelphia Fringe Festival Poster Series Class Project Designer: Nataly Badilla Jovel Instructor: Shushi Yoshinaga

202 GDUSA

Design School: Drexel University Title: The Rock School for Dance Rebranding Class Project Designer: Brooke Naugle Instructor: Gregory Paone

Design School: Drexel University Title: Theatre Exile Rebranding Class Project Designer: Emma Detwiler Instructor: Eric Karnes

Design School: Kingsborough Community College Title: Antheon 2025 Literary Arts Journal Designer: Veriuska Czerniak and Andrea Calderon Professor: Kristin Derimanova

Design School: Lasell University, Graphic Design Program Title: Tarnished Magazine Design Creative Director: Bella Schlim Art Director: Erin Tilley Designer: Aaliyah Wyman, Lindsay Scalese, Chloe Galipeau, Angela Murray, Victoria El-Azem, Erin Tilley, Mackenzie Transue, Cameron Villnave, Paige Mesropian

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2025 | STUDENT WORK

Design School: Maryland Institute College of Art (MICA) Title: Wild Animal Sanctuary Project Designer: Alaka Shantakumar Instructor: Andrew Walters

Design School: Mercer University Title: Kinetic Typography Project Designer: Josh Bishop Professor: Tennille Shuster

Design School: Mercer University Title: Kinetic Typography Project Designer: Gray Law Professor: Tennille Shuster

Design School: Mercer University Title: OneMacon Brand Manual Designer: William Dietrich, Gracen Bohling, Abby Milam, Lexy Taylor Professor: Tennille Shuster

204 GDUSA

Design School: Mercer University Title: OneMacon Stationery System Designer: Gracen Bohling Professor: Tennille Shuster

Design School: Mercer University Title: Redesigned Packaging for Sustainability Designer: Caroline Wood Professor: Tennille Shuster

Design School: Mercer University Title: Social Issue Typeface Design & Newspaper Layout Designer: Caroline Wood Professor: Tennille Shuster

Design School: Mercer University Title: Social Issue Typeface Design & Newspaper Layout Designer: William Dietrich Professor: Tennille Shuster

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2025 | STUDENT WORK

Design School: Mercer University Title: Tarver Library Exhibition Brochure Designer: Eryn Chenault-Crockett Professor: Tennille Shuster

Design School: Mercer University Title: Type Specimen Poster Designer: Elle Eley Professor: Tennille Shuster

Design School: Montana State University Title: Clif Bar + Smokey Bear Collaboration Student Project Designer: Cassidy Ward Professor: William Culpepper

Design School: Montana State University Title: Women Who Design Project Designer: Sasha Maguire Professor: William Culpepper

206 GDUSA

Design School: Montana State University Title: Delta X Duolingo Collab Designer: Shelby Thompson Professor: William Culpepper

Design School: Pratt Munson Title: Carnaval Dominicano Posters Designer: Isabella Mendez Instructor: Cindy Buckley Koren

Design School: Pratt Munson Title: Coral Gardeners Poster Designer: Nanoka Umehara Instructor: Leah McDonald

Design School: Pratt Munson Title: L-Town Documentary Opening Sequence Designer: Vera Soberg Instructor: Leah McDonald

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2025 | STUDENT WORK

Design School: Pratt Munson Title: Menu Design Designer: Ann Katashiba Instructor: Leah McDonald

Design School: Pratt Munson Title: Nova Ukraine Poster Designer: Stefania Semerik Instructor: Leah McDonald

Design School: Pratt Munson Title: The Tells of Fonts Designer: Mary Lam Instructor: Cindy Buckley Koren

Design School: Pratt Munson Title: Type for You Designer: Isabella Mendez Instructor: Cindy Buckley Koren

208 GDUSA

Design School: Savannah College of Art and Design (SCAD) Title: & Walsh Project Designer: Pilar Liotta Overseeing Professor: Sam Eckersley Overseeing Professor: Peter Wong

Design School: Savannah College of Art and Design (SCAD) Title: 404 Error Electronic Music Festival Student Project Designer: Tianrui Peng Overseeing Professor: Michael Whitney

Design School: Savannah College of Art and Design (SCAD) Title: A Story of HAL Project Designer: Xiaoyue Shen Overseeing Professor: Stuart Fano

Design School: Savannah College of Art and Design (SCAD) Title: Anagrama Project Designer: Adriana Colón Overseeing Professor: Peter Wong

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2025 | STUDENT WORK

Design School: Savannah College of Art and Design (SCAD) Title: Café Santo Domingo Project Designer: Anabelle Ramos Overseeing Professor: Peter Wong

Design School: Savannah College of Art and Design (SCAD) Title: Cosmic Echoes: Jazz Conservatory & Punch Card Typeface Project Designer: Spencer Stephens Overseeing Professor: Michael Whitney

Design School: Savannah College of Art and Design (SCAD) Title: Experimental Type for Catherine Tramell from Basic Instinct Project Designer: Krishnika Kundu Overseeing Professor: Sohee Kwon

Design School: Savannah College of Art and Design (SCAD) Title: Glyphx Poster Series Project Designer: Jason Kapiskosky Overseeing Professor: Sohee Kwon

210 GDUSA

Design School: Savannah College of Art and Design (SCAD) Title: Jack in the Box Project Designer: Raymundo Ramirez Overseeing Professor: Sam Eckersley

Design School: Savannah College of Art and Design (SCAD) Title: Lilith Custom Typography + Opening Titles Project Designer: Winter Royer & Disha Agrawal Overseeing Professor: Tim Hiltabiddle Overseeing Professor: Duff Yong

]Design School: Savannah College of Art and Design (SCAD) Title: MicroAct Project Designer: Yue Liu Overseeing Professor: Holly Quarzo

Design School: Savannah College of Art and Design (SCAD) Title: Mosaic Music Project Designer: Amber Williams Overseeing Professor: Michael Whitney

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2025 | STUDENT WORK

Design School: Savannah College of Art and Design (SCAD) Title: New Orleans Fair Grounds Poster Series and Video Project Designer: Olivia Owens Overseeing Professor: Jenny Pereira

Design School: Savannah College of Art and Design (SCAD) Title: Pico Starter Kit Project Designer: Desmond Wendt Overseeing Professor: Michael Whitney

Entry: 16671 Design School: Savannah College of Art and Design (SCAD) Title: SCAD FASH x Guo Pei Invitation Project Designer: Ishika Kapoor Overseeing Professor: Peter Wong

Design School: Savannah College of Art and Design (SCAD) Title: Shyanne Rebrand Project Designer: Iana Agapova-Konovnitsyna Overseeing Professor: Sam Eckersley

212 GDUSA

Design School: Savannah College of Art and Design (SCAD) Title: SoGo Branded Packing Project Designer: Aman Laliwala Photography: Nizar Uddin Overseeing Professor: Michael Whitney

Design School: Savannah College of Art and Design (SCAD) Title: The Blind Tiger Project Designer: Aatreyi Singh Overseeing Professor: Michael Whitney

Design School: Savannah College of Art and Design (SCAD) Title: Twin Sinners Book + Motion Media Project Designer: Lily Belle Cole Overseeing Professor: Camille Kulakowski

Design School: Savannah College of Art and Design (SCAD) Title: Used To Be One Of The Rotten Ones Typographic Book Project Designer: Annie Thompson Overseeing Professor: Camille Kulakowski

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2025 | STUDENT WORK

Design School: School of Visual Arts, Masters in Branding Title: 100 Days of Fictional Brands: Reimagining One Fictional Comic-Book Brand Each Day Designer: Piyush Bhagat Mentor: Debbie Millman

Design School: Studio 165+ | Ball State University Client: Ball State University School of Art Title: BSU School of Art Student Show 2025-2026 Creative Director: Shantanu Suman Art Director: Maddie Whitaker, Alyssa Vena, Trinity Czarnik, Taylor Rector Designer: Maddison Uphaus, Mallory Tucker, Autumn Spence, Yosmaliz Rivera, Jazz LaVine, Trinity Czarnik, Ashtyn Huber, Dimitri Kyriacou, Hailey Vrolyk, Mya Colglazier Illustrator: Trinity Czarnik

Design School: Studio 165+ | Ball State University Client: Hamilton County Soil and Water Conservation District Title: Hamilton County SWCD Identity Creative Director: Shantanu Suman Art Director: Rachel Baker, Makinzee Williams, Abby Gomez Designer: Kelsey Collins, Adriana Trimpe, Aster Flores, Micheal Evans, Kylar Bolinger, Tori Kinnard, Charlotte Pollock, Keely Gott, Austin Pifer

Design School: Studio 165+ | Ball State University Title: Muncie Action Plan Annual Report 2024 Creative Director: Shantanu Suman Art Director: Maddie Whitaker, Taylor Rector Designer: Alyssa Vena, Mallory Tucker, Autumn Spence, Yosmaliz Rivera, Jazz LaVine, Trinity Czarnik, Ashtyn Huber, Dimitri Kyriacou, Hailey Vrolyk, Mya Colglazier, Maddison Uphaus

214 GDUSA

Design School: Syracuse University/School of Design/Communications Design Title: Civilize - Urban Planning Firm Sole Creator, Concept Through Execution: Ciana Valentina Steller

Design School: Syracuse University/School of Design/Communications Design Title: Cooper Sports Injury Prevention App Sole Creator, Concept Through Execution: Carter Rice

Design School: Syracuse University/School of Design/Communications Design Title: Healix - Smart Tech Recovery Brace Sole Creator, Concept Through Execution: Ciana Valentina Steller

Design School: Syracuse University/School of Design/Communications Design Title: Juno - Natural Deodorizing Socks Sole Creator, Concept Through Execution: Santiago Noblin

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2025 | STUDENT WORK

Design School: Syracuse University/Communications Design Client: School of Design Title: Symbee - Household Management App Sole Creator, Concept Through Execution: Eleni Cooper

Design School: Syracuse University/Communications Design Client: School of Design Title: The Pact - Film Rebrand & Experimental Marketing Sole Creator, Concept Through Execution: Santiago Noblin

216 GDUSA

Design School: Syracuse University/Communications Design Client: School of Design Title: Tally - Smart Grocery Stocker Sole Creator, Concept Through Execution: Lily Barrack

Design School: Syracuse University/Communications Design Client: School of Design Title: Verifi - Instant Fact Checking Technology Sole Creator, Concept Through Execution: Michela Galego

Design School: Texas A&M University-Corpus Christi Title: International Bowling Museum Poster Series Project Designer: Jacob Schirmer Professor: David Shields

Design School: The Modern College of Design Title: Apple AirPods Pro Commercial Student Project Designer: Josh Cross

Design School: The Modern College of Design Title: CARDCON: Reshuffled Student Project Designer: Parv Nema

Design School: The Modern College of Design Title: Carolingian Custom Typeface Student Project Designer: Lucy Gable

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2025 | STUDENT WORK

Design School: The Modern College of Design Title: King Crimson X Spotify Canvas Teaser Designer: Gabe Salazar

Design School: The Modern College of Design Title: REGEN – Conservation Microsite Student Project Designer: Christian Burlison

Design School: The Modern College of Design Title: Save The Bees Conservation Microsite Student Project Designer: Micah Hermiller

Design School: The Modern College of Design Title: Starting Roots Subscription Box Student Project Designer: Kaylee Lade

218 GDUSA

Design School: The Modern College of Design Title: Vanicare Rebrand Student Project Designer: Mariya Dydyk

Design School: The University of Alabama Title: Creature Brewing Co. Packaging Designer: Joe Patton Professor: Jonathan Cumberland

Design School: The University of Alabama Title: Iron Horse Motorcycles Logo Designer: Joe Patton Professor: Jonathan Cumberland

Design School: The University of Alabama Title: Skyfall: Title Sequence Designer: Andrea Garay Professor: Alba Conejero

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2025 | STUDENT WORK

=Design School: The University of Alabama Title: Walkin Taco Branding Designer: Natalie Adams Professor: Jonathan Cumberland

Design School: UCO School of Design | University of Central Oklahoma Title: Ålayi Designer: Katelynn Potts

Design School: UCO School of Design | University of Central Oklahoma Title: Août Vert Perfume Designer: Caitlin Trower

Design School: UCO School of Design | University of Central Oklahoma Title: Blacklight Magazine Designer: Trenten Watkins

220 GDUSA

Design School: UCO School of Design | University of Central Oklahoma Title: Crack’D Pistachios Designer: Laney Conner

Design School: UCO School of Design | University of Central Oklahoma Title: Find Your Craft Paper Mice Designer: Katelynn Potts

Design School: UCO School of Design | University of Central Oklahoma Title: Frankenstein Illustrated Designer: Hannah Galloway

Design School: UCO School of Design | University of Central Oklahoma Title: Fuego Loco Packaging Designer: Mark Velasco

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2025 | STUDENT WORK

Design School: UCO School of Design | University of Central Oklahoma Title: Gingerly Magazine Designer: Abigail Alleman

Design School: UCO School of Design | University of Central Oklahoma Title: INFERNO Spiked & Spicy Lemonade Designer: Laura Fitzpatrick

Design School: UCO School of Design | University of Central Oklahoma Title: Levi’s Tailoring Campaign Designer: Abigail Alleman

Design School: UCO School of Design | University of Central Oklahoma Title: Mini Manor Designer: Madison Howe

222 GDUSA

Design School: UCO School of Design | University of Central Oklahoma Title: PEJORATIVE Designer: Drayeson Swanegan

Design School: UCO School of Design | University of Central Oklahoma Title: Personal Brand: Josselyn De La Cruz Designer: Josselyn DeLaCruz

Design School: UCO School of Design | University of Central Oklahoma Title: Personal Brand: Peter Engle Design Designer: Peter Engle

Design School: UCO School of Design | University of Central Oklahoma Title: Photostration Designer: Noel Barr

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2025 | STUDENT WORK

Design School: UCO School of Design | University of Central Oklahoma Title: REES Hexagonal Signage Designer: Katelynn Potts

Design School: UCO School of Design | University of Central Oklahoma Title: Retro Route 66 Passport Designer: Ren Hackworth

Design School: UCO School of Design | University of Central Oklahoma Title: Sappho’s Fury Designer: Jaselynn Ridenour

Design School: UCO School of Design | University of Central Oklahoma Title: The Final Rite Designer: Mouse Jones

224 GDUSA

Design School: UCO School of Design | University of Central Oklahoma Title: X-ACTO Campaign Designer: Laney Conner

Design School: University of California, Los Angeles (UCLA) Title: Night Paws Children’s Book Cover Designer: Jagoda Nowak

Design School: University of Cincinnati Title: As Humans Fade Student Project Designer: Katie Toepfer Professor: Reneé Seward Nettle

Design School: University of Cincinnati Title: Blacktop Publication Student Project Designer: Jayden Dalwally Professor: Reneé Seward Nettle

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2025 | STUDENT WORK

Design School: University of Minnesota Title: Stay Local Live The Story Campaign Designer: Kim Cao Pfeffer Brief and Concept: Kim Cao Pfeffer Professor: Seiji Ikeda

Design School: University of Southern Mississippi Title: Fight Back! Poster Project Designer: Jaden Breakfield

Design School: University of Southern Mississippi Title: Tatra Kava Package Design Designer: Jessica Ladner Professor and CD: Jacob Cotton

Design School: Utah Valley University Title: Allen’s Camera Rebrand Creative Director: Jonathan Bybee Designer: Sophia Duffin, Ross Richardson, Olivia Albright, Canyon Stewart

226 GDUSA

Design School: Utah Valley University Title: Starway Roller Skate Packaging Creative Director: Nelli Alexandra Olga Vi Crofts Designer: Nelli Alexandra Olga Vi Crofts Writer: Nelli Alexandra Olga Vi Crofts

Design School: Watkins College of Design at Belmont University Title: Diabetes Campaign Student Project Creative Director: Naomi Miles Designer: Naomi Miles

Design School: Watkins College of Design at Belmont University Title: Editorial Design Student Project Creative Director: Grace Allensworth Art Director: Grace Allensworth Designer: Grace Allensworth

Design School: Watkins College of Design at Belmont University Title: Golf Ball Packaging Student Project Creative Director: Will Watts Designer: Will Watts

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2025 | STUDENT WORK

Design School: Watkins College of Design at Belmont University Title: Menu Design Student Project Creative Director: Nate Kammerer Designer: Nate Kammerer

Design School: Watkins College of Design at Belmont University Title: Trades Campaign Student Project Creative Director: Kaleb Cruz Designer: Kaleb Cruz

Design School: Watkins College of Design at Belmont University Title: Period Calendar App Design Student Project Creative Director: Rachel Harrell Designer: Rachel Harrell

Design School: Kean University, Robert Busch School of Design Title of Entry: Book Cover Design for Branding As A Cultural Force by Robin Landa (Columbia University Press) Designer: Amaya Grullon-Hernandez Professors: Robin Landa (Creative Director), Deborah Ceballos (Art Director)

228 GDUSA

Book Cover Design for Branding As A Cultural Force by Robin Landa The most powerful brands don’t just capture attention — they ignite change. Branding As A Cultural Force: Purpose, Responsibility, and Resonance (Columbia University Press, December 2025) invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.

The book cover was designed by Amaya Grullon-Hernandez, a student in Robin Landa’s Promotional Design course at Kean University’s Robert Busch School of Design. Amaya was supervised in this award-winning project by Robin Landa and Deborah Ceballos. GDUSA 229

2026 SALARY TRENDS FOR CREATIVES: WHAT’S DRIVING COMPENSATION BY LUCY MARINO

In today’s creative employment market, compensation trends are more than just numbers. They signal which creative skills and roles are driving business impact. While overall salary growth for creative and marketing roles is steady but modest, projected to average 1.5% in 2026, many roles and specific skillsets are seeing higher increases. For both creative professionals and hiring managers, this is a moment to take stock. Which skills are rising in value? What trends do you need to know to position yourself or your team for success in a landscape shaped by AI, digital complexity and evolving expectations? Let’s explore three trends impacting creative compen-

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sation in the 2026 Salary Guide From Robert Half and what they mean for creatives who want to stay ahead of the curve. 1. Specialized Skills Create A Premium Pay Tier Our research shows that 78% of creative and marketing leaders offer higher salaries to candidates with specialized skills than to those without them in the same role. In particular, employers are paying more for people who can strategize and deliver outstanding digital experiences, adapt quickly to new AI and automation tools, and leverage data for creative decisions. These aren’t purely technical skills. Generative AI, for example, blurs the line between hard and soft skills. Knowing the tools isn’t enough — professionals need the judgment to use them well.

Take a designer using Adobe Firefly or Midjourney. AI tools like these accelerate production, but can’t replace human judgment in concept, brand consistency and design decisions. That still takes human insight. TAKEAWAY FOR EMPLOYERS: Hiring someone with advanced skills may require offering a higher salary but they often deliver faster results and broader impact. They need less training, solve complex challenges quickly and often mentor others— boosting your upskilling efforts and your team’s overall capability. TAKEAWAY FOR PROFESSIONALS: Advanced skills are your ticket to higher pay. Pick a niche aligned with market trends — UX optimization, digital design, AI-powered design tools — and go deep. Along your learning journey, keep modifying your portfolio to tell the story of your impact, not just your abilities. Highlight the difference you’ve made. 2. Roles That Bring Harmony To Complexity On The Rise Creative and marketing teams face unprecedented complexity: more channels, more data and higher expectations. Navigating these demands isn’t only about mastering tools or channels — it’s also about orchestration. Teams need specialists — experts in strategy, brand design, and UX — to both deliver at a high level and connect the dots. They need professionals who can make complexity feel simple, ensuring every touchpoint, from social to web to email, feels intentional

and visually connected. That’s why salaries are rising for creative roles that can manage digital complexity. UX designers who collaborate across disciplines to build seamless digital experiences for audiences, for example, are increasingly essential. Designers who bring cohesion to multi-platform storytelling through dynamic visuals are also in demand. And professionals who translate data into creative strategies that drive performance often see pay bumps. TAKEAWAY FOR EMPLOYERS: Invest in creative orchestrators—those who can unify design, strategy and execution across platforms. TAKEAWAY FOR PROFESSIONALS: Strengthen skills that bridge channels and disciplines. Roles that connect design, data and strategy are in demand. 3. Total Compensation Matters With 80% of creative and marketing leaders concerned about meeting candidates’ pay expectations, many are rethinking how they structure offers. Half of hiring managers say adding benefits and perks will be a key recruiting strategy in 2026. What’s resonating with candidates? Financial incentives like bonuses and stock options top the list. But flexible work arrangements, family and caregiving benefits, and professional development support also carry serious weight. TAKEAWAY FOR EMPLOYERS:

LUCY MARINO IS EXECUTIVE DIRECTOR OF THE MARKETING AND CREATIVE PRACTICE AT GLOBAL TALENT SOLUTIONS FIRM ROBERT HALF, WHICH CONNECTS EMPLOYERS WITH SKILLED MARKETING, CREATIVE, DIGITAL, ADVERTISING AND PUBLIC RELATIONS PROFESSIONALS TO MEET THEIR SPECIALIZED RECRUITING NEEDS. MARINO MANAGES STRATEGY AND OPERATIONS FOR THE COMPANY’S MARKETING AND CREATIVE TALENT SOLUTIONS TEAMS ACROSS U.S. LOCATIONS.

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With salary growth slowing, show candidates what makes your offer special beyond the paycheck. Competitive pay is still key, but pairing it with strong benefits, meaningful perks and other rewards can really set you apart and make your offer hard to ignore.

UX/UI DESIGNER: $119,000 VISUAL DESIGNER: $94,500 Looking Ahead

TAKEAWAY FOR PROFESSIONALS: Think beyond base salary. Total compensation including items like benefits, hybrid work options and development opportunities can add up to more long-term value than a slightly higher paycheck.

Whether you’re building a team or advancing your own career, understanding what drives compensation in 2026 is the first step toward staying ahead. Creatives with advanced skills in digital design and experience with AI and automation tools are pulling ahead fast.

What Can Creatives Expect To Earn In 2026? The 2026 Salary Guide From Robert Half provides projected starting salaries for key roles across 7 professional fields, including creative and marketing. The figures below represent national starting salary midpoints for key creative roles.

For employers, the price of not having those people is often greater than the cost of hiring them. For creative professionals, the message is clear: to stay ahead, keep tabs on the latest trends and build expertise in a highly in-demand discipline. The creative industry isn’t standing still, and neither should you.

To get salary data specific to your market, use the Salary Calculator located within the guide. ART DIRECTOR: $102,000 COPYWRITER: $79,250 CREATIVE DIRECTOR: $133,250 DIGITAL DESIGNER: $80,500 GRAPHIC DESIGNER: $67,250 PACKAGE DESIGNER: $67,500 PRODUCTION DESIGNER: $128,000 PRODUCTION ARTIST: $64,250

STATEMENT OF OWNERSHIP GDUSA - Graphic Design USA is published 6 times a year, February, April, June, August, October, December. Address: 594 Dean Street, Suite 22, Brooklyn NY 11238-9996. Stockholders owning 1 percent or more: Gordon D. Kaye, 550 Vanderbilt Avenue, Apt. 201, Brooklyn NY 11238. Known Bondholders, Mortgages and Other Security Holders: None. Average number of copies for each issue during the preceding 12 months ending October 2025: 7,117. Paid and/or requested circulation a) through dealers and carriers, street vendors and/or counter sales: 0; b) mail subscriptions 5,820; total paid and/or requested circulation: 6,675. Non-requested distribution by mail, carrier or other means, samples, complimentary and other free copies: 177. Copies not distributed: 265. Total: 7,117. Actual number of copies of single issue published nearest the filing date: 7,140. Paid and/or requested circulation a) through dealers and carriers, street vendors and/or counter sales: 0; b) mail subscriptions 6,016; total paid and/or requested circulation: 6,829. Non-requested distribution by mail carrier or other means, samples, complimentary and other free copies: 173. Copies not distributed: 138 Total: 7,140

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