FRESH | LOGOS WE LOVE
3
1
4
2
5
1. The New York Times video logo suggests that the old gray lady is ready to play in the digital world. The animated logo is accompanied by a new audio logo that riffs on the Mac’s C major boot-up. Credits to design firm Work-Order. www.nytimes.com/video 2. Fuseproject’s Yves Behar’s logo for PayPal includes a monogram of double PP, which is now at a slight angle and displayed in different shades of blue. The new look is part of a “Powering The People Economy” global campaign by Havas Worldwide which positions the e-Bay owned company as “populist, inclusive, empowering.” www.fuseproject.com 3. New York City-based Gretel has refreshed the IFC logo, giving it a facelift while capturing the slightly offbeat sensibility of the channel whose famous shows have included Portlandia and Comedy Bang! Bang! http://gretelny.com/project/45/ifc-branding 4. Disney Channel’s new logo and on-air graphics have been introduced worldwide. The logo, by BDA in Munich, is a combination of classic Disney icons – the distinct signature stroke of Walt Disney and the three-circle that evokes Mickey Mouse ears. http://disneychannel.disney.com/ 5. Discount travel site Hotwire has grounded the plane that was a highly visible element of the original logo. The rationale: Hotwire helps travelers get deals on all sorts of travel. The new brand — with a new slogan of “Hotels. Deals. Happiness.” — is centered on the happiness customers say they experience when scoring a deal.
28 G D U SA