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J U LY | AU G U ST 2014

GD USA GRAPHIC DESIGN USA

AMERICAN INHOUSE DESIGN AWARDS SPONSORED BY

AIGA NAMES PRESIDENT-ELECT MARVEL HEROIC IN DIVERSITY SUN, SAND AND SUMMER STOCK NEW KIND OF DESIGN FESTIVAL

THE CREATIVE GROUP AND ENDURANCE 速


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PORTABLE GUIDE STUDIO The PANTONE PLUS SERIES for graphics and multimedia Take along the complete collection of PANTONE Solid and Process colors, lustrous Metallics, sizzling Premium Metallics, hot Neons and soothing Pastels – more than 10,000 ways to make your work brilliant – in a compact, stylish case. Learn how you can Make it Brilliant at pantone.com/pgs PANTONE® and other Pantone trademarks are the property of Pantone LLC. Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. © Pantone LLC, 2014. All rights reserved.


LETTER FROM THE PUBLISHER | RISKY BUSINESS WELCOME TO THE ANNUAL

Welcome to GDUSA’s American Inhouse Design Awards edition. It features a showcase of winners of the original and premier competition for inhouse design departments. With a ten percent bump, to more than five thousand entries, winners encompass every size and segment of the private, public and non-profit sectors. Receiving an American Inhouse Design Award is a triumph on many levels: a personal feat of talent and effort; a collaborative accomplishment for a team pursuing the common goal; a declaration that the best inhouse work is the stuff of design annuals; and a reminder to management and other stakeholders that inhouse designers are uniquely situated to express the essence of an organization and advance its mission. Over the years, many of you have told us that our Awards program has contributed GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.

to the good fight to secure recognition, resources, and the freedom to do the job right. It’s a pleasant thought but it is nonsense. You are the heroes of a story that unfolds every day rather than once a year. CREATING VALUE A bit of historical context. Until fairly recently, inhouse design was — broadly speaking — an underserved and undervalued segment of the creative community, often misperceived as an expense rather than an asset. It is fair to say that attitudes are changing, and a look at the depth and breadth — and added value — of the work shown here today demonstrates why that is so. The contribution and potential of design is better understood and respected, inhouse positions are considered more attractive, the light often shines on inhouse accomplishments, and inhouse designers are winning a seat at the table if not yet the boardroom. Paradise, no. Progress, yes. RISKY BUSINESS What can further move the needle for inhouse departments? According to The Creative Group’s “Creative Team of The Future” survey, conducted in partnership with AIGA, a major challenge for inhouse departments is to embrace creative risktaking. Indeed, as revealed in today’s exclusive preview of the poll results, it turns out that many inhouse professionals believe their team “plays it much too safe” and less than one-quarter feel “very empowered” by their managers to take creative risks. The ramifications are clear: fear of failure limits innovation, keeps everyone in their comfort zone, and mitigates against breakthroughs. (If I sound like an expert, it is because fear of failure is my most frustrating failure. And, yes, I see the irony and circularity of that.) The takeaway: be bold and be forgiving. Will Gay, creative director at Disney’s Yellow Shoes Creative Group, shares: “We try to make it an environment where it’s OK to fail. Walt Disney failed many times before he got it right with Mickey Mouse and was super successful. You have to fail in order to get to the good stuff.” CONTINUED ON PAGE 4

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LETTER FROM THE PUBLISHER | RISKY BUSINESS A LITTLE PUSH BACK Let’s shift away from inhouse design per se to a subject that effects the entire community. Several recent stories in GDUSA suggest that the increasing digital domination of our personal and professional lives is engendering some discomfort. And some reappraisal. As Bill Gardner of LogoLounge succinctly put it in a report we recently had the honor to publish, “As with all things, it’s about balance. When anything pushes people too far in one direction, the natural reaction is to push back.”

CONTINUED FROM PAGE 2

alike need an escape from all things digital. They need a chance to decompress and take a deep breath in a place that provides shelter from information’s frantic pace. Everyone needs to step outside and bask in sunlight, not screen light. And so the pendulum starts to swing back ... People seem to be more and more drawn back to what is real, whether that is perusing handmade hats on Pinterest, exploring other cultures or our own family histories, or reconnecting with stories from mythology or our childhoods. By bringing back what is human-made, we gain a sense of control over

Example one: GDUSA’s 51st Anniversary Print Design survey,

the digital tide that threatens to overtake us.”

released in May, discloses a sense that the “pendulum has swung too far” from traditional media and that print is mak-

A few additional examples. In our recently published annual

ing a modest comeback because, in the digital clutter, it

color forecast, the color experts at Pantone note that, in

can be fresh, surprising, welcome. Designer Sue Taube of

response to rapid technological and social change, designers

Taube/Violante spoke for many survey respondents: “Print

are “fascinated with the past,” and color directions are being

still has an impact in communications. In a fast past digital

inspired by “books, artisan crafts, photography, retro archi-

world where things change every minute, the tactile presence

tecture…” Sound familiar? In June, our blog featured a

of a printed piece feels more permanent and special.” Sarah

thoughtful post by Image Source which asserts that “the

Brancato of the Cincinnati Museum Center observed: “Print

world is getting craftier” and goes on to explores key moments

is a strategic choice and plays an important role in branding

“in the emergence of Craft as a creative and commercial

and marketing. All digital becomes too much mental clutter

phenomenon.” Earlier this year, we hailed the introduction

and the good stuff gets caught up in a sea of digital noise.”

of Mohawk Maker Quarterly and Mohawk Craft Cooperative,

Mary-Frances Burt of Burt&Burt commented: “Clients are

publications developed by the papermaker to celebrate the

beginning to associate the tactile experience of print with

emerging maker culture. And, returning full circle to the

luxury. Digital is cheap, fast and easy. Who wants to be iden-

“Creative Team of the Future” study, The Creative Group and

tified with those things?” Adrian Constantyn of MeMyself&Co.

AIGA identify “creative ways to bring the tactile into digital”

told us: “Paper appeals to the new maker generations we see

and “humanizing digital technology” as a vital design chal-

growing in numbers.” Scottie Gardonio of Daymark Design

lenge going forward.

said: “Since media sites now have an ad at every turn, many people are becoming numb to them.” And Magen Raine

TECHNOLOGY’S GIFTS AND DEMANDS

Massey of Eskew+Dumez+Ripple concluded: “The apprecia-

Does this mean that the digital wave is receding in the face

tion for higher-end papers has increased somewhat but, in

of an unruly mob of humanists? No, nein, nyet, nada. The tide

truth, receiving a printed piece now makes a statement in

is unstoppable. Instead, we are seeing are creative people of

and of itself.” Conservatively, there are a hundred comparable

intelligence, talent and good faith trying to figure out what

quotes, which I will spare you.

to save, what to renovate, and what to abandon in the wake. To defend what still works against the idiots, the idealogues

TYRANNY OF THE SCREENS

and the ignorant, and still to have the wisdom to let go of

Example two: In his universally respected annual report on

what is past. We are witnessing, in real time, Graphic Design

logo trends, the aforementioned Bill Gardner, explains that

evolving and adapting to find the best ways to do what it

the ubiquity of screens — mobile screens in particular — is

must do to be meaningful — communicate and connect.

dictating logos that are simple, flat, monochromatic and plain.

Again, I turn to Bill Gardner to nail it: “Perceptive designers

However, he detects a growing backlash to the tyranny of

will always be able learn from watching the pendulum as it

the tiny. “Of course, there’s a limit to this flattening out and

swings between people’s wants and needs, and technology’s

removal of information,” he says. “Designers and audiences

gifts and demands.”

4 G D U SA


CONTENTS | JULY – AUGUST 2014

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FRESH Pentagram’s wordmark solution for publishing giant; Marvel and BBDO are diversity superheroes; Ogilvy opts for optical illusions; Kettle visits Brooklyn Bridge Park; there’s a New Kind of festival taking shape in Raleigh; and lots more.

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PEOPLE Su Mathews Hale to AIGA president; Doug Morris honored by SEGD; Rob Vargas upped at Bloomberg Businessweek; Wendy Hafen heads new Rule29 office; Anthony Simon joins CBX; Phil Hamlett even busier by the Bay; and others.

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SUMMER STOCK It’s summertime and the living is easy. But creating and producing is still damn hard. Here are a few of our favorite stock visual providers and websites that can make your tasks just a little bit easier.

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INHOUSE AWARDS The original and premier showcase for outstanding work done inhouse. The 500 pieces showcased are selected from 5,000-plus entries. They represent every area of the country and every segment of the public and private sectors. Most of all, they powerfully demonstrate that inhouse design is about solutions and value for businesses and institutions.

44

EXCLUSIVE PREVIEW Creative Team of the Future is an ongoing study of the role of inhouse graphic design, and a partnership of The Creative Group and AIGA. GDUSA readers get an exclusive preview of the latest poll with a little help from TCG’s Exective Director Diane Domeyer.

160

FOCUS Choose Print continues its look at the role of print in today’s media mix and, more specifically, why print makes a good teammate in 2014.

GDUSA - Graphic Design USA Volume 51/No. 4 July/August 2014 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com. SUBSCRIPTION: Domestic, $72 one year. International, $140 one year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

WWW.GDUSA.COM


THANK YOU TO THE ‘INHOUSE’ SPONSORS THE CREATIVE GROUP (TCG) The Creative Group has been a major sponsor of the American Inhouse Design Awards since the program’s inception. Finding top-notch creative talent to help with new and ongoing projects can pose quite a challenge for employers today. To ease the process, firms and agencies alike turn to TCG to access highly-skilled interactive, design, marketing, advertising and public relations professionals. Their recruiting and staffing professionals are well-connected within the creative community and are always on the lookout for the best talent. Because many of them have worked in the design and marketing fields, they know how to spot people who are the right fit for clients’ unique needs. Their involvement with leading professional organizations and institutions, including AIGA, AAF, GDUSA, HOW and RISD, also extends the reach within the creative community. Organizations that work with TCG benefit from a consultative approach. Staffing teams don’t just supply creative talent – they also provide valuable advice and resources. These include an annual Salary Guide, Salary Center, a career advice blog, and the ongoing inhouse “Creative Team of The Future” project. For the 15th straight year, Robert Half International, the parent company, appears on Fortune Magazine’s List of “World’s Most Admired Companies.” (March 17, 2014). Contact the TCG office nearest you by calling 1.888.846.1668 or visit creativegroup.com

XPEDX, A VERITIV™ COMPANY, DISTRIBUTOR OF ENDURANCE ® We are excited to have xpedx, a Veritiv™ company, once again co-sponsor the American Inhouse Design Awards. xpedx recently merged with fellow distributor Unisource Worldwide, Inc. to create one company named Veritiv. This new distribution organization helps businesses across the globe increase productivity and efficiency. Their Packaging, Paper and Print, Facility Solutions, Publishing, Print Management and Supply Chain solutions span the entire lifecycle of business operations so these goals can be achieved. Shaping success and delivering excellence to each and every customer is what xpedx, a Veritiv™ company, strives to do every day. This special edition of GDUSA is printed on the company’s Endurance® Printing Paper Gloss Text. For graphic designers seeking more cost effective, creative and flexible print solutions, check out the Endurance® family of printing papers and products. Endurance is a leading print media brand delivering the quality and reliability that

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designers and printers demand, at a very competitive price. The family includes Endurance Printing Papers, Endurance Digital, Endurance Recyled, and Endurance Board, covering a broad range of design needs. To request a Swatchbook or Sample Pack, visit enduranceforprint.com

www.gdusa.com/contests/aida14

GD USA GRAPHIC DESIGN USA

Gordon Kaye Publisher

ART & PRODUCTION Ilana Greenberg Creative Director Rachel Goldberg Production Director Jay Lewis Photography Lakshya Bommireddy Media & Design Intern

ADMINISTRATION & READER SERVICES Althea Edwards Accounts Manager Milton L. Kaye Competitions Jennifer Hoff Scott Sczcypiorski Internet Services Robert Kaye-Walsh Circulation

ABOUT THE COVER

EDITORIAL

The inhouse creative team developed retro-inspired blush pink and mint graphics for the limited edition Paul Mitchell Vintage Collection of haircare tools.

Gordon Kaye Editor Sasha Kaye-Walsh E-News Editor Charlotte Kaye App Editor

ADVERTISING Ron Andriani Executive VP, Integrated Marketing + Business Development 201.485.8720 212.696.4380 randriani@ gdusa.com

COVER PAPER CREDIT The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S 8pt, part of the Kallima Paper family of FSC-certified coated cover paperboard, proudly manufactured by the Tembec Paper Group. A leading advocate of sustainability, Kallima has a distinct low-density high-bulk construction resulting in less trees used and significant cost savings to the customer. Kallima’s trusted line of Coated Cover C1S, C1S Plus and C2S are well-known for their bright white surfaces. Contact: www.kallimapaper.com and http://kallima.com/blog1-Storyboard

Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com COPYRIGHT 2014 BY KAYE PUBLISHING CORPORATION


FRESH | EQUINOX REBRAND AN EXERCISE IN SIMPLICITY

NEW YORK NY The Partners New York worked with Equinox,

the luxury fitness club brand, to develop a fresh identity that, says design agency Creative Director Nick Clark, “strips the brand back to its roots.” As part of the process, the designers eliminated an orbiting swoosh that dominated the original logo, and created a cleaner, simpler, bolder and more luxurious logotype rendered in black and white. Similarly, they employed a thin sans serif type on black backgrounds (and over ripped clients) for marketing and collateral materials, resulting in a clean, sophisticated and contemporary feel. Key decisionmakers at the client include Senior Vice President of Marketing, Carlos Becil and Creative Director, Elizabeth Nolan. Comments Nolan: “The Partners has done a great job holding onto our roots, while giving the brand a refresh for the next stage of our journey as a business.” An advertising campaign, out of Wieden + Kennedy, is rolling out now and utilizes the refreshed identity. www.the-partners.com/client#equinox

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FRESH | CAPSULE ORCHESTRATES ESCAPE FROM CLICHÉS

George Heinrich Photography

The Minnesota Orchestra tapped Capsule to develop an identity that would help it expand beyond the current audience to broaden engagement, grow revenue, diversify its presence in the community, and become more “events-driven.” The design firm decided early on to avoid the typical cliched symbols of music, but rather to focus on metaphors of rhythm and sequencing. The finished design solution incorporates the best known architectural component of Orchestra Hall — the cubes — elements that are essential to the acoustic quality and vibrant sound created within the hall. The cubes are arranged in a circle pattern forming a letter “O” monogram. The circularity, say Capsule officials, “represents inclusivity, celebration and a more open environment that encircles the crowd with music.” The Orchestra was founded in 1903.

MINNEAPOLIS MN

George Heinrich Photography

12 G D U SA


Š2014 International Paper Company. All rights reserved. Accent is a registered trademark of International Paper Company.


FRESH | OGILVY OPTS FOR OLD SCHOOL ILLUSIONS

NEW YORK NY A new print advertising campaign by Ogilvy & Mather New York used old school optical illusions to bring Coca-

Cola’s PlantBottle to life. The bottle is made of fully recyclable PET plastic partially produced from plants. The graphics adopt the brand’s iconic red and white color scheme, and use negative space, minimalist imagery, and other old time-y illustrative tricks to create surprising optical illusions. The ads emphasize a plants-make-us-happy theme punctuated by the message that the bottle is “up to 30% made from plants.” Ogilvy officials say that the campaign “communicates a complex environmental message in a simple, human and emotional way.” Design Director is Lucas Camargo. Additional creative credits include Chief Creative Director Calle Sjoenell, Executive Creative Director Corinna Falusi, Art Directors Anti-Anti, Lukas Lund, Andreas Hoff and Carl Versfeld, and Producer Jessica Fiore. www.coca-colacompany.com/plantbottle-technology

14 G D U SA


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FRESH | ON THE WATERFRONT

BROOKLYN NY The biggest transformation of New York City in the past

decade has been the reclamation and rejuvenation of its waterfront. A jewel in that crown is Brooklyn Bridge Park, a 1.5 mile stretch of sustainable waterfront along the East River and one of the city’s newest public spaces. To help publicize the opening of a new section of the park, and to otherwise enhance the visitor experience, digital design agency Kettle has created a website that complements the physical park. Inspired by the park design, the site features large images of the city only available in the park. A simple tile system presents the breadth of the offerings in a digestible way, and the tiles are arranged to resemble the river in a nod to the waterfront location. In addition, the site acts as a digital tour guide, making history, attractions and other information accessible through an interactive map and a blog. Kettle has executed projects for, among others, Amex, YouTube, McGraw Hill, New Museum, Sephora, and Sesame Street. www.brooklynbridgepark.org

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xed a l e r e r o 100% m s e e r t e r o 49% m

Did you know that there are now 49% more trees growing in the U.S. forests than 50 years ago.† Magazines are printed on paper made from renewable wood…good news if you love spending a leisurely afternoon leafing through your favorite magazine.

1 2 3 R GB F OREPLAY

YOU'VE GOT IDEAS. WE'VE GOT RFs. †

Society of American Foresters

To discover some surprising environmental facts about print and paper, visit www.youlovepaper.info/us

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FRESH | HEROIC EFFORT FOR DIVERSITY

NEW YORK NY BBDO NY and Marvel Comics have teamed to create

“Heroes Welcome,” a new Avengers comic book that coincides with Marvel’s 75th anniversary, and is available in its entirety online. Written by Eisner Award-winner Brian Michael Bendis and illustrated by artist Mark Brooks, the comic “tells the story of what can happen when people of different backgrounds, talents and abilities come together and champion one another.” The ad agency and its Diversity Council, along with Marvel, partnered with the Police Athletic League to share the comic book with children citywide via interactive educational sessions, which sometimes feature surprise “live” visits from the characters. At Marvel, art credits include: Penciler Mark Brooks, Inkers Mark Brooks, Jaime Mendoza and Carlos Cuevas, Colorist John Rauch, Letterer Joe Sabino, Cover Artists Mark Brooks and John Rauch, and CCO Joe Quesada. At BBDO NY, credits go to: President & CEO John Osborn, CCO Worldwide David Lubars, Chairman Diversity Council Douglass Alligood, and Director Tactile Production & Creative Engineering JD Michaels. https://www.youtube.com/watch?v=pQaAGZWWLok

18 G D U SA


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Creative professionals value print because it’s tangible, intimate, sensual, portable, permanent and trustworthy.

Print is Effective

Print is Sustainable

Direct mail catalog advertising provides a whopping 7 to 1 return on investment.

33% of paper comes from wood chips and sawmill scraps; 33% from recycled paper.

Print is Influential Print gets read – 80% of households either read or scan advertising mail they receive.

Print is a Powerful Marketing Tool

Print is a Renewable Resource 1.7 million trees are planted each day by the U.S. paper and forest products industry.

Want to learn more? Visit ChoosePrint.org!

7% of online search is driven by offline messages; 39% ultimately make a purchase.

Print is Friendly 68% of adults feel more comfortable with something on paper than on screen.

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39% of customers tried a business for the first time because of direct mail advertising.

Print Drives Online Sales

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Print is the Creative Professional’s Choice

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Information Resources, Inc., Q4 2013 MarketPulse Survey

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UK Direct Marketing Association, From Letterbox to Inbox 2013

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Kurt Salmon, Is the Catalog Dead? Not in the Omnichannel World, 2013

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Goo Technologies, Consumer Impact and Engagement Survey, January 2014, and Neilsen, 2013 National Cross-Media Engagement Study

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The Association of Magazine Media, 2013/2014 MPA Magazine Media Factbook

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FRESH | WORDMARK STATES THE FACTS

A NEW KIND OF DESIGN FESTIVAL RALEIGH NC What’s next for design? Hear it from

a gathering of thinkers, makers, and storytellers who are shaping change at the Hopscotch Design Festival 2014. Scheduled for September 3-4 at multiple downtown venues in the burgeoning creative and tech center that is Raleigh NC, the event is a collaboration between the acclaimed Hopscotch Music Festival and the New Kind design firm. Matthew Munoz, Chief Design Officer at New Kind comments: “For the past five years the music festival has been such a success in identifying and promoting fresh, groundbreaking music in the industry, and that’s what we intend to do NEW YORK NY A new wordmark representing the Penguin and Random House merger clearly but subtly states the strength and stability of what is now the world’s largest publisher of consumer books. Set in the typeface Shift Light, which evokes a typewriter font, the mark is said to “underscore the importance of the written word to the company’s culture and work.” It will sit next to each of the 250 imprints encompassed by the merger such as Knopf, DK, Crown, Fodor’s, Puffin and Vintage Books. Michael Bierut, who headed the project for Pentagram, notes that the logotype may also appear on its own, framed by two rules that “bookend” the mark, while the orange accent is a subtle reference to Penguin’s brand heritage. Pentagram reportedly tried to develop a mark that incorporated the image of a house and the famous penguin icon but, rather than pleasing everyone, the “mashup” managed to displease most. new.pentagram.com/2014/06/new-work-penguin-random-house

with the Hopscotch Design Festival. The intent is to establish an annual design event that is looking at, and sharing, what’s fresh, what’s next, and who’s doing it.” The schedule includes workshops and speakers representing graphic and user experience design, urban planning, technology, architecture, music, food, film. Initial presenters include: Harper Reed, CTO for the Obama for America campaign and current CEO of Modest; Sarah Miller Caldicott, great grandniece of Thomas Edison and an expert in applying Edison’s innovation methods to modern organizations; Doug Powell, Design Education Program Director at IBM in Austin; Elle Luna, the San Francisco-based designer and painter who has worked with IDEO, Mailbox, and Uber; Brian Singer, a Communication Design team manager at Facebook; Alexander Isley, one of America’s most influential graphic designers, and Annie Atkins, Lead Graphic Designer on Wes Anderson’s The Grand Budapest Hotel. www.hopscotchdesignfest.com

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Gino Severini © 2014 Artists Rights Society (ARS), New York / ADAGP, Paris. Photo: HIP / Art Resource, NY

Umberto Boccioni. Photo: Scala / Art Resource, NY

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FRESH | IDENTITY CAPTURES ‘OFF KILTER’ INTENSITY

LOS ANGELES CA When sister production companies Lucky 21

and Directorz united under the moniker Lucky 21 — with a new headquarters in Los Angeles — they turned to BLOK to develop an original identity. BLOK’s hands-on strategic discovery process led by Marta Cutler and Vanessa Eckstein revealed “a wonderfully spirited brand character – full of humor and fiercely passionate” as well as company tenets best described as “obsessed, fixated, and down the road and slightly left of the beaten path.” The visual identity solution, including type, pattern, material and language choices, is helping establish a strong brand personality. The final result, says Eckstein, “balances the client’s off-kilter intensity with a contemporary boldness while always allowing the brand’s playful voice to shine.” Lucky 21 EP Anita Olan worked closely with the design firm on the project. www.behance.net/blokdesign

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FRESH | HITTING A CELEBRATORY NOTE

COHOES NY Since 1892, the Strathmore name and thistle trademark have been synonymous with the finest American made papers. Now, Mohawk is celebrating its historic fine paper brand with the launch of Strathmore Notes, a new line of fine paper journals. Inspired by the flora of Scotland’s Strathmore Valley, company founder Horace Moses adopted both the name and the valley’s natural icon — the thistle — as symbols of quality for his papers. In that spirit, Strathmore Notes highlight the beauty of Strathmorelegacy paper grades and mine the outstanding graphic work produced on it over the decades. The journals are available in three paper styles — Strathmore Pure Cotton Paper, Strathmore Watermark Laid Paper, and Strathmore Premium Smooth Paper — and each features a felt-textured Grandee Charcoal Gray cover, with a colorful, hand sewn spine and matching embossed thistle. The project was spearheaded by Chris Harrold, VP Business Development/Creative Director at Mohawk, who says it is “equal parts tribute to the Strathmore legacy and a celebration of superb American craftsmanship. These journals were designed to be ‘paper-rich’ from feltfinished cover to felt-finished cover.” Harrold worked with Jennifer Wilkerson of Aurora Design on the project, and they spent hours exploring boxes full of what Wilkerson calls “jaw-dropping treasures including design, illustration and typography by the masters of the 20th century.” She notes that “we used the journals as a way of marrying some of this historic graphic treasure trove with Marian Bantjes’ modern interpretation of the thistle and several printing techniques. Each journal features multiple types of paper, hand stitching, blind embossing, foil stamping, digitally printed outer wraps, custom envelopes and an unusually folded wrap that creates a pocket ... As you can imagine it was a huge production project with countless details and we did it all in about four months.” The journals are available in three sizes and each is made with the purest ingredients in Mohawk’s familyowned paper mill in upstate New York. They are individually packaged in beautiful, brightly colored wraps featuring designs depicting the thistle, complete with a selection of four customizable bookplates borrowed the historic Strathmore archive. They are available for purchase at mohawkconnects.com, at moo.com and select retail locations.

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FRESH | LOGOS WE LOVE

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1. The New York Times video logo suggests that the old gray lady is ready to play in the digital world. The animated logo is accompanied by a new audio logo that riffs on the Mac’s C major boot-up. Credits to design firm Work-Order. www.nytimes.com/video 2. Fuseproject’s Yves Behar’s logo for PayPal includes a monogram of double PP, which is now at a slight angle and displayed in different shades of blue. The new look is part of a “Powering The People Economy” global campaign by Havas Worldwide which positions the e-Bay owned company as “populist, inclusive, empowering.” www.fuseproject.com 3. New York City-based Gretel has refreshed the IFC logo, giving it a facelift while capturing the slightly offbeat sensibility of the channel whose famous shows have included Portlandia and Comedy Bang! Bang! http://gretelny.com/project/45/ifc-branding 4. Disney Channel’s new logo and on-air graphics have been introduced worldwide. The logo, by BDA in Munich, is a combination of classic Disney icons – the distinct signature stroke of Walt Disney and the three-circle that evokes Mickey Mouse ears. http://disneychannel.disney.com/ 5. Discount travel site Hotwire has grounded the plane that was a highly visible element of the original logo. The rationale: Hotwire helps travelers get deals on all sorts of travel. The new brand — with a new slogan of “Hotels. Deals. Happiness.” — is centered on the happiness customers say they experience when scoring a deal.

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PEOPLE | AIGA PRESIDENT-ELECT

SU MATHEWS HALE | PRESIDENT-ELECT | AIGA Lippincott senior design partner Su Mathews Hale is the new president-elect of AIGA. Mathews Hale will serve on the executive committee for one year before becoming the fifth female president of the 100-year old association in July 2015. “AIGA has played a large part in my own career and is such a crucial resource for designers in all facets of business,” she says. “I am honored to take on the position of president-elect especially as the association celebrates its Centennial and paves the way for the next century.” At Lippincott, Mathews Hale works on global projects spanning brand creation and identity development. Notable clients include Chick-fil-A, eBay, Hayneedle, Hershey’s, Hyatt, IHG, Liz Claiborne, New York Public Library, RadioShack, Red Robin, Samsung and Shutterstock. She was creative director on the famed Walmart rebranding and recently led the creative team for the refreshed brand identity of eBay. A frequent speaker and design judge, Mathews Hale was featured as a “Symbol Master” and was selected by Graphic Design USA as a 2013 “People to Watch.” She holds degrees from The Fashion Institute of Technology.

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PEOPLE | HONORS + PROMOTIONS

PAUL WHARTON AIGA BOARD MEMBER VICE PRESIDENT-CREATIVE, LARSEN, MINNEAPOLIS MN

PHIL HAMLETT PRESIDENT, AIGA, SAN FRANCISCO CA

Phil Hamlett, Graduate Director of the School of Graphic Design at

Larsen Vice President-Creative Paul Wharton has been elected to the AIGA National Board of Directors. Wharton previously served AIGA in numerous roles including president of AIGA Minnesota, member of the AIGA Minnesota Advisory Board, member of the national AIGA Nominating Committee, and member of the committees for AIGA Minnesota Design Camp and the Design Show. “Paul has long been an asset to the Minnesota design community,” says Larsen President and Founder Tim Larsen. “Being asked to serve on the AIGA national board is a tribute to his talent.” He is a graduate of University of Northern Iowa, and studied graphic design and photography at Minneapolis College of Art and Design. His work has been honored by CA, GDUSA, HOW, and the Art Director’s Club, among others.

the Academy of Art University, has succeeded David Hisaya Asari as president of AIGA San Francisco. He is the 16th president in the organization’s 31 year history. Prior to joining the Academy, the largest private art and design school in the country, Hamlett led design studios on both coasts, creating award-winning work for clients of all sizes. He is deeply committed to the AIGA, having previously served on the Board of Directors of the San Francisco chapter and most recently on the national AIGA Board. He is the founder of the sustainable design conference Compostmodern and the co-author of The Living Principles for Design, and is often credited with setting the agenda for sustainable business practice within the design community through writing and speaking engagements. David Asari served on the AIGA SF board for six years, working on initiatives on diversity and mentoring, and spearheading significant Bay Area design events, including SF Design Week. To introduce himself as the new president, Hamlett worked with MetaDesign to put together a wry video mocking the “voluntary” nature of such appointments; it can be viewed on YouTube by searching #AIGA4LIFE

ROB VARGAS CREATIVE DIRECTOR BLOOMBERG BUSINESSWEEK, NEW YORK NY Robert Vargas has been named Bloomberg Businessweek's new creative director. Vargas has been art director at Businessweek since 2010. Before joining Businessweek, Vargas was Details’ assistant art director, and held posts at The New York Times Magazine, T: The New York Times Style Magazine, and Graphis Magazine. Previously, he served as Blender’s art director and New York’s associate art director. Vargas is succeeding Richard Turley, who left Businessweek to join MTV. Vargas is a founding member of the Bloomberg Businessweek design team, and as an art director played a key role in the title’s recent redesign. He is a graduate of the School of Visual Arts and is joined in management by Tracy Ma, the new associate creative director. Prior to this position, Ma was an editorial designer at Toronto Life Magazine and Leo Burnett advertising agency. Photo: Bloomberg Businessweek

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PEOPLE | HONORS + PROMOTIONS

MEGHAN LABOT MANAGING DIRECTOR SPRING DESIGN PARTNERS, NEW YORK NY

DOUGLAS MORRIS SEGD FELLOW AWARD WINNER PRINCIPAL, POULIN + MORRIS, NEW YORK NY

Doug Morris has received the 2014 SEGD Fellow Award.

Meghan Labot has been appointed Managing Director of Spring Design Partners. She has been with the agency for a decade, managing Account and Strategy Teams. Executive Director Ron Wong comments: “Moving forward Meghan and I will be working closely together to lead the agency, managing both our business and strategic/creative output. I am encouraged by the changes that we are making within our leadership team to strengthen the agency’s business for the long-term. Working together with Meghan, I believe that we can offer something truly special and unique, adding value to our clients business and bottom line.” Labot says she appreciates the power of beauty in graphic design but has an analytical mind and seeks to “set an example for both my client partners and my agency partners through a relentlessly analytical approach to design.” The New York City-based agency is made up of thirty professionals.

Presented annually by the Society for Experiential Graphic Design, the award recognizes a designer who promotes the highest values in experiential graphic design and significantly contributes to the growth of the field. Previous honorees include: Ivan Chermayeff, Tom Geismar, Deborah Sussman, Robert Venturi, and Massimo Vignelli. As co-founder, design director, and principal of his own firm, Morris has directed visual communications programs for clients including ABC News, Ann Taylor, Barnard College, CUNY, CNN, College of William & Mary, Columbia University, Fordham Law School, Free Library of Philadelphia, Goldman Sachs, Hines, Hyatt Hotels and Resorts, Jones Lang LaSalle, Madison Square Garden, Mason School of Business, National Museum of African American History and Culture, National Museum of American Jewish History, Newseum Freedom Forum, New York Hospital Queens, New York Public Radio, NYU, Penn State, Princeton University, Revel Entertainment, Samsung, Smithsonian Institution, Time Warner, University of Michigan, University of Pennsylvania, WGBH Educational Foundation, and Wharton. His work has been published in periodicals and books worldwide and has received awards from AIA, AIGA, GDUSA, SEGD, and many more. A graduate of RISD with a BFA in Graphic Design, Morris is past President and board member of SEGD and has chaired its competition. www.segd.org

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Global brand agency CBX appoints Anthony Simon as Group Director of its branded environments team. The retail and restaurant design industry veteran brings more than 20 years of experience to CBX. He reports to Joseph Bona, President, CBX Branded Environments. Simon joined CBX from TPG Architecture where he was Design Director, and his key accounts included Perry Ellis, Original Penguin, Crocs, Adidas, Charming Charlie, HTC, RXR and The Empire State Building. Simon also has a rich background in project and studio management, creative direction at 212 Design Inc. and TSC Design Associates n New York City. Wendy Hafen is the first member of Rule29’s newly opened office in Phoenix AZ. The successful Chicago-based agency officially expanded to Arizona this past spring. Hafen originally hails from Southern California but has been working in the Phoenix creative community for the past seven years. Justin Ahrens is principal and creative director of the agency. SGK appoints Andrew Flynn as senior vice president, brand strategy. Flynn focuses on identifying and developing strategic solutions for clients to help drive brand performance by leveraging the services offered by Brandimage and Anthem, part of SGK’s brand development group, and Schawk, the company’s brand deployment business. He brings more than 20 years of experience to the post, spending 15 years at Prophet, a strategic management consultancy. Flynn received a BA from Princeton University and an MBA at Babson College. Mohawk names Elizabeth Talerman to its Board of Directors. Talerman is chief executive officer and managing partner of Nucleus, a New York-based brand strategy firm, and has spent more than 28 years working with leading brands in the consumer, business, and non-profit sectors building sustainable brand value and delivering profitable business results. Before launching a brand strategy practice in 2002, Elizabeth was founder and CEO of Agile Industries, a pioneering digital marketing agency. She’s also held senior positions at Ogilvy, Ingalls Advertising, and Harvard Business School. Elizabeth teaches at Columbia University’s Strategic Communications Master’s Degree Program, SVA’s Master in Branding Program and serves on the board of VCU Brandcenter.


WE MA M MAY AY NO NOT T BE SCIENTISTS, SC CIENTIS CIENTIS STS STS, BUT T WE KN KNOW NOW CH CHEMISTRY. HEMISTR RY Y. CREA CREATIVE AT TIVE FUSI FUSION: ON: When forces forces ccollide ollide e and cr create eate something w wonderful. onderful. Whether tha thatt something is a w website, ebsite, mo mobile obile app or mark marketing eting ccampaign, ampaign, w we e hav have e all the e el elements ements ffor or an ac accurate curat a e solution. Ev Every very time we we unit unite e a ne new w ttalent alent and client, it’ it’s sa an ne exciting xciting e experiment. xperiment. And we we al always ways pr p promise omise the same rresults: esultts: SUCCES SUCCESS. S.

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TOP STOCK WEBSITES

SUMMER STOCK This month, we conducted our 28th annual stock visual reader survey; results will be published in the next edition of GDUSA. But hereâ&#x20AC;&#x2122;s a preview and possibly all you need to know: 95% of professional graphic designers use stock imagery or elements in their work and stock has evolved into a

BRIDGEMAN ART LIBRARY

staple indeed, essential resource in a fast-paced, budget-conscious, imagecentric world. Here, we note several of our personal favorite sources of all

Founded in 1972, Bridgeman is a world leader in the distribution of fine art, cultural and historical media for reproduction. The company works with museums, galleries, collections and artists to provide a central resource of rights managed fine art and archive footage for reproduction to creative professionals. The new Bridgeman Studio is an online platform for artists to showcase the best contemporary talent for image licensing. BridgemanArt.com

shapes and sizes. And just to give our favorites a chance to show off a bit, we asked them to send us images that capture the spirit of summer.

Pictured Above: Flags and Reflections/Andrew Macara/Private Collection/Bridgeman Images

ERICKSON STOCK

Stock Creations

SHUTTERSTOCK Shutterstock is a leading global provider of high-quality licensed photographs, vectors, illustrations and videos to businesses, marketing agencies and media organizations around the world. Working with its growing community of over 40,000 contributors, Shutterstock adds tens of thousands of images each week, and currently has nearly 40 million images available. shutterstock.com

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Erickson Stock is a premier source for highquality, emotional lifestyle stock photos and video footage. With a range of collections, the agency has many ways to tell your story. The endeavor is the work of renowned assignment photographer Jim Erickson. For decades, Erickson and his teams have generated thousands of images and stock video clips in order to supply clients who demand super-consistent, assignmentquality, stock photography and video content. EricksonStock.com


© Ellie Baygulov/Stocksy United

STOCKSY

IMAGE SOURCE

Getty Images is a leading creator and distributor of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is often the first place creative and media professionals turn to discover, purchase and manage images and other digital content. GettyImages.com

Stocksy is “an artist owned cooperative that is founded upon the principles of equality, respect and the fair distribution of profits.” Having recently celebrated their first anniversary, the Stocksy folks are bound by a genuine respect for the craft and for their artists/co-owners. They have set high quality and curatorial standards to ensure that the images creative professionals find on the site are authentic, intelligent, beautiful, realistic and inherently useful. stocksy.com

Image Source is an independent provider of high quality photography for professional image experts. Image Source sets quality standards and provides professional customers with a reliable and transparent service. Headquartered in London with offices in New York and Berlin, the company has one of the largest creative teams in the industry. It acquired Cultura Creative last year, the boutique European agency founded by Anthony Harris. imagesource.com

MASTERFILE

OFFSET

INMAGINE

Masterfile features millions of premium rights managed and royalty free photos and illustrations by world class artists covering a wide range of subjects. The company acquires, organizes, distributes and licenses images for commercial use in media ranging from editorial publications to print advertising to websites. Premium rights managed, royalty free, budget royalty free and subscription licensing options are available. masterfile.com

This is a new, curated collection of engaging imagery from top artists and storytellers around the world. Conceived and developed by the people at Shutterstock, every image in the collection is said to be hand selected, chosen for its artistic distinction and narrative quality. There is a mix of photography and illustration, both commercial and editorial imagery from best-in-class artists. offset.com

Founded in 2000, INMAGINE® is a leading supplier and distributor of rights-managed and royalty-free stock worldwide. With more than 10 million royalty free images from over 100 collections, the company can lay claim to having the most complete list of royalty free publishers in the market. A multi-language website supports up to 8 languages complete with an array of online tools, precise search and instant downloads. www.inmagine.com

© Amanda Tipton/Offset

GETTY IMAGES

G D U SA 39


TOP STOCK WEBSITES | SUMMER STOCK

© RMN-Grand Palais/Art Resource, NY

ART RESOURCE

STOCKFOOD

Art Resource is the largest fine art stock photo archive, with more than a million fine art images available for licensing to all media, hundreds of thousands of which are keyword searchable online. The range of offerings run the gamut from prehistoric times to the present. Art Resource carries the works of almost every major museum in Europe, and functions as official rights and permissions representative for many institutions in the US and abroad. ArtRes.com

StockFood is a leading international food image agency and offers the largest food picture database on the internet. Its collection includes unique variety of royalty free and rights managed food images and clips by international photographers and filmmakers. In addition to food and beverages, collections include wellbeing, health, flowers and decoration photos. stockfood.com

VISUAL CONNECTION

ISTOCK BY GETTY IMAGES iStock by Getty Images is the original stock community, empowering millions of creatives around the world to create beautiful communications since 2000. Today iStock has a huge roster of passionate designers, photographers, illustrators, motion artists and creatives of every persuasion dedicated to offering the best-crafted content for every project and every budget. The latest initiative is dubbed ‘Free the Creative,’ and aims to do just that by making it easier for designers to focus on their work with hassle-free access to over 15 million files. istockphoto.com

This event returns to the Altman Building in Chelsea, Manhattan, New York City on October 22. The New York edition of the show

presents an opportunity for graphic designers to connection with creative and editorial stock photography, illustration, footage, and other media to connect. In an age of online business, this trade show continues to fulfill a need, frequently expressed by all comers, for personal contact. There’s a mix of education, discovery, networking, prizes, complimentary food, beverages, wine and beer. visualconnections.com/NY2014

THINKSTOCK BY GETTY IMAGES

DOLLAR PHOTO CLUB

123RF

Thinkstock is an important player in image subscriptions, providing one of the most complete offerings available in the marketplace. The site offers millions of premium art-directed and user-generated royalty free photos, vectors and illustrations selected from Getty Images, iStock and their worldwide image partners. www.thinkstock.com

As the name suggests, the first rule of Dollar Photo Club is: all images are $1. The second rule is: all images are $1. This recently introduced service is a dedicated royalty free image bank exclusively for creative professionals. Curated by Fotolia, it provides access to over 25 million images with no daily limits, hidden charges and credit expiration. dollarphotoclub.com

This royalty-free digital media library offers a wide variety of budget-friendly commercial and editorial images, video footage, audio clips, logo designs and illustrations. From its humble beginnings in 2005, 123RF is now home to over 22 million creative works that include stock photos, vectors, video footage and audio files. 123RF.com

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2014

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AMERICAN INHOUSE DESIGN AWARDS SPONSORED BY THE CREATIVE GROUP AND ENDURANCE ® This national awards program is the original and premier showcase for the outstanding work done inhouse. Winners were selected from more than 5,000 entries, and our showcase includes 500 winning pieces representing every area of the country and every segment of the public and private sectors. As you will see, the best inhouse work is about aesthetics, solutions, value — and the stuff of design annuals.

GDUSA 43


THE CREATIVE TEAM OF THE FUTURE

What’s Next for Inhouse Creative Professionals? A New Survey Says … BY DIANE DOMEYER

There’s no shortage of creativity among inhouse design teams across the country. But how are companies harnessing this energy to solve business problems, innovate and gain a competitive edge? To find out, The Creative Group partners with AIGA each year for the Creative Team of the Future, a research project that explores trends affecting creative teams and professionals. This year we surveyed more than 750 in-house design professionals on the state of the industry and interviewed experts from a range of companies and organizations for additional insights. We’ve partnered with Graphic Design USA to give you a first look at our findings. Read on to discover three key

TREND 1

Creative Teams of the Future Embrace the Ups and the Downs Inhouse designers face a constant balancing act: solving tough problems and taking advantage of big opportunities. When we asked creative professionals to name the greatest opportunities for in-house teams in the next 12 months, the top answers were creating more efficient processes/procedures and utilizing new technology/media to develop more impactful creative campaigns. The biggest challenges? Two familiar hurdles: managing heavier workloads and gaining respect from internal clients. Often, these opportunities and challenges go hand in hand. At Colgate University, graphic designer Katherine Mutz is working on making the university’s publications available in not only print but digital, too. Recently, the in-house team created a digital version of their alumni magazine designed to work on any device, and the project rolled out after thorough research and testing. “It’s a challenge to add [this project] to our already heavy workload, but it’s worth making the experience the best it can be,” she says. “We’re really trying to prioritize and be strategic thinkers about which platforms we want to spend our resources on.”

trends for inhouse creative departments and what each one means for your career. Diane Domeyer is executive director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com.

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Many inhouse designers told us they’re being equally strategic about how they position themselves within their organizations as a whole. One survey respondent wants to “gain widespread respect and trust and bring more agency work inhouse.” It’s a goal shared by Barbara Moser, a graphic


designer at Tampa General Hospital. “Just because we’re

With business and technology changing faster than ever, it’s

in-house, we can’t automatically assume we can get the

crucial to take creative risks to stay competitive. The freedom

business,” she says. Right now she’s working to show internal stakeholders that her team cannot only do the work but also provide service equal to an agency at a lower cost.

to innovate is what allows designers, writers and other creative professionals to avoid career stagnation and invent the future both for themselves and their companies. But changing the culture of your team or organization to embrace creative risk-taking can be challenging, so we reached out to see how top in-house creative teams make it happen.

It’s a shift in perception she hopes to accomplish over time. Right now, for example, her team is working on the design for touchscreen digital menu boards for the hospital’s cafeteria, as well as digital signs for the physicians’ lounges that feature educational and teaching opportunities. These projects show off a wider range of her team’s skill set. “I’m really excited about it,” Moser says. “It’s really pushing us. We’re not just designing posters anymore.” What this means for your career: Creative teams of the future will streamline processes and procedures, and prioritize projects, in order to handle heavier workloads. They’ll also gain more respect from internal clients by leading the way with technology, strategically focusing on the right opportunities to help achieve the larger goals of their companies or organizations.

TREND 2

Creative Teams of the Future Take Risks Design might not be as risky as skydiving or bungee jumping, but it can still be tough to take those big creative leaps. In our survey, nearly three-quarters of in-house designers said there’s room for more risk-taking with projects. Yet less than one-quarter of respondents said they feel completely empowered to take creative risks.

Allan Peters, associate creative director at Target, shared a smart yet relatively simple tactic for taking more creative risks: Start showing internal clients what they should have requested. Did your client ask for something you think is a bad idea? Or not the best solution? “I’ll give them what they’re asking for and then I’ll give them what they should be doing,” he says. “And I’ll keep giving them the second option every time to push the idea forward.” He also pushes himself to make each project a little bit better than the last. Often, taking risks boils down to identifying problems and coming up with solutions. When James Dyson, inventor of the Dyson vacuum cleaner, came to speak at Target, someone asked him, “How do you innovate?” He replied, “That’s easy. Find something that pisses you off and fix the problem.” It’s the philosophy behind Target’s Garage program. Staff members identify something that bothers or irritates them about the company and then come up with ideas to fix it. The group picks out the best ideas and forms teams around them. If you’re a creative manager, you can foster this kind of risktaking by being open to failure from yourself and your team. It’s often a critical step on the path to a big breakthrough.

GDUSA 45


THE CREATIVE TEAM OF THE FUTURE “We try to make it an environment where it’s OK to fail,”

Many times the skills a particular designer wants to acquire

says Will Gay, creative director at Disney’s Yellow Shoes

relate directly to personal career goals. Mark Zwart, senior

Creative Group. “Walt Disney failed many times before he

graphic designer at Lutron Electronics, hopes to eventually

got it right with Mickey Mouse and was super successful. You have to fail in order to get to the good stuff.”

move into a manager or director role, so he’d like to develop his leadership and conflict resolution skills. But, he also wants to strengthen his technical expertise by learning more about interactive design. The good news: His company has invested in this growth by sending him to off-site HTML classes. “I’m constantly just looking to improve what I know,” he says.

What this means for your career: Creative teams of the future will take risks by proactively solving their company’s problems with creativity and design solutions. In-house managers will create environments where it’s OK to fail because that’s a crucial step toward innovation.

TREND 3

Creative Teams of the Future Never Stop Learning What’s one of the biggest career concerns inhouse designers have today? According to our survey, nearly all respondents worry about keeping their skills up to date. With constant changes in software and technology, it’s really no surprise – a fact made even harder when more than half of inhouse designers rated their company’s training resources as fair or poor. This makes many designers feel like they’re on their own to learn critical new skills. And survey respondents told us they crave training in a range of areas, from HTML and Java to project management and business acumen. As one designer said, “I can’t narrow it down to one [skill]. Inhouse creatives need to be the full package in order to succeed and have options.” Another respondent honed in on soft skills: “When working in-house, you have to deal with a lot of other people, and you need to know how to interact and communicate with them.”

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Investing in these training opportunities helps companies attract and retain top talent while also equipping employees with the knowledge to push organizations’ marketing and branding efforts forward. Many companies budget for staff members to attend conferences or off-site classes once or twice a year. Others invest in memberships to online training sites like lynda.com, teamtreehouse.com or skillshare.com, so inhouse professionals can choose from hundreds of classes and learn at their own pace. What this means for your career: Creative teams of the future are constantly pushing their skill sets to improve at everything from leadership to hard tech skills. The smartest companies invest in this training to keep a competitive edge and attract and retain top talent. While businesses can learn a lot from looking back at past successes and failures, those who look forward often make the greatest strides. It takes creativity and innovation to truly become a creative team of the future. To learn more about the Creative Team of the Future, to read the latest research, find advice on selling your ideas, and for general inspiration visit . . . blog.creativegroup.com/topic/creative-team-of-the-future.


The 2014 Salary Guide is fresh and ready. But sip with care—the salary content you’re about to consume is HOT, not to mention rich with hiring insights. It’s just the pick-me-up you need to fuel marketing and creative talent. So grab the perfect complement to your next coffee break. Download your free 2014 Salary Guide and access our salary calculator at creativegroup.com/salary-center.

1.888.846.1668

A Robert Half Company

© 2013 The Creative Group. A Robert Half Company. An Equal Opportunity Employer. 0913-7304


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AMERICAN INHOUSE DESIGN AWARDS | INDEX OF FIRMS

2014

3M Global Design Lab

127

A+E Networks/360 Creative

146

AAA Southern New England

72

AARP

56, 61, 95, 124, 132, 146

AbbVie, Creative Network

61, 72

ACN Marketing Department

72

AEG Worldwide

66, 136

Alfie Christiansen

72, 114

Allianz Life Insurance Company of North America

146

American Association of Colleges of Pharmacy

136

American Bar Association

72, 73, 103, 104

American College of Cardiology

66, 73, 106

American Council on Exercise

56, 66, 124

American Counseling Association

73, 96, 115

American Health Lawyers Association

66, 73

American Heart Association

56, 61, 73

American Psychological Association

136

American Veterinary Medical Association (AVMA)

66, 67, 73

ASSA ABLOY Door Security Solutions

136

Auburn University

136

AutoTrader.com

115, 132, 155

Baltimore Symphony Orchestra

61, 115, 137

BAM Advisor Services Baptist Memorial Health Care

74 56, 61, 62, 74, 98, 115, 137

Bard Access Systems

74

Barnes & Noble

104

BC Children's Hospital Foundation BD

56 62, 132, 137, 154

Blue Cross Blue Shield Association

154

BNY Mellon Asset Management Technology/Creative Design Services

115

Bob Jones University Creative Services

74

Boston University Development & Alumni Relations

75

Bowling Green State University

106

Broadcast Music, Inc.

57

C.F. Martin & Co., Inc.

96

Cal Poly Pomona Foundation

147

CannonDesign

114


Cary Academy

106

Catholic Relief Services, Creative Services

57, 75, 98

CBRE, Inc.

147

Centers for Disease Control and Prevention

144

Centre College

120

Champlin Architecture

127

Chandon Nicholas, LLC

115, 116

Chapman University, Strategic Marketing & Communications Childrenâ&#x20AC;&#x2122;s Institute, Inc. City of Lakeland City Year, Inc. Clarus Marketing Group CMT Colgate University County of San Diego Department of Parks & Recreation

75, 137 57 75, 111 132 116, 156 124 62, 98, 106, 111, 137 62, 67, 99

Courtney Windham Design

138

Crawford & Company

111

Crescendo Interactive Crete Carrier Corporation

75 67, 106, 138

CSU Northridge, The Tseng College

75

Dade Medical College

76

DarbyDarby Creative DeLaval Inc. Dell Delta Development Group Developmental Studies Center Dimensional Fund Advisors Diplomat Drexel University

116 62, 67, 147 67, 154 99 127 76, 104 68, 76, 114, 116, 120, 156 76, 138

Eagle Eye Produce

127

Einstein Healthcare Network/EHN Media Services

116

ElectriCities Strategic Communications

138

EMC Publishing, LLC Ennis, Inc. - National Marketing

68, 111, 147

Ernst & Young LLP ESCO Corporation/Creative Services ETS

105 68, 76, 77, 138


AMERICAN INHOUSE DESIGN AWARDS | INDEX OF FIRMS

2014

Expeditors

57

Express Scripts

77

Ferguson Enterprises Florida International University Fluke Corporation Foreign Policy Association GAF Gateway Church Global Payments Inc. Globalytica, LLC Golfsmith International

62, 63, 77, 78, 96, 111, 117, 120 78, 120, 156 147, 155 106 68, 69, 78, 96, 132 57, 78, 107 57, 63, 69, 79, 111, 124, 139 79 99, 127

Goodwill-Easter Seals Minnesota

58

GoPro Creative Services

69

Grand Valley State University

139

Hamilton College

79

Handwriting Without Tears

79

Harpoon Brewery

127

Henry Schein, Inc.

96

Hickok Cole Architects

99

Highmark Inc. Hillsdale College Hitachi Data Systems Hot Topic

58, 79 139 79, 117 139

Huntsman Cancer Institute

58

IBI Group

63

iCIMS, Inc. IDEXX Laboratories Institute of International Education International Coach Federation InventHelp John Paul Mitchell Systems Kaiser Permanente Kaplan University Keenan & Associates Keller Williams Marketing Kelley Blue Book Kenshoo

148 80, 99, 100, 124, 132, 139 117 80, 107 124 80, 128 100, 133 80, 100, 125 58 104 120, 140 80, 112


Kids II Kishwaukee College

69, 81, 117, 120, 133 81

KitchenAid

133

Kohn Pedersen Fox Associates

104

L'OrĂŠal Paris

133

Lane Bryant

100

LEGO

97, 121, 133, 134

Lionakis

81

LMI Communications

81

Lockheed Martin Loloi Loyola University Health System Malwarebytes Corporation MasterBrand Cabinets, Inc. MathWorks

81, 117, 118, 125 97 82, 144 118 82, 83 83, 121, 140

MBS Textbook Exchange

83

McCarthy Holdings, Inc.

95, 121

McDermott Will & Emery

154

McGraw Hill Construction Medgar Evers College Library, CUNY

63, 70, 83, 84, 100, 107, 134 63, 84

Medi-Weightloss Franchising USA, LLC

108

MediMedia Managed Markets

148

Merck Creative Studios MESA MetLife

134, 140 84 112, 148

Moore Norman Technology Center

112

MORE Magazine/Meredith Corporation

121

Morgan, Lewis & Bockius LLP

105

MSA Architects

101, 134

MTV Networks

125

National Apartment Association

101

National Association of Manufacturers National Association of REALTORSÂŽ National Community Pharmacists Association National Hockey League National Trust for Historic Preservation Navy Federal Credit Union

58, 134, 154 108 70, 101, 108 135 112, 118 64


AMERICAN INHOUSE DESIGN AWARDS | INDEX OF FIRMS

2014

NCSA, University of Illinois Urbana-Champaign

121

NCTA

122

NDSU Distance & Continuing Education

118

New England Coffee Company

118

New York Institute of Technology

140, 144

New York Life & MainStay Investments

64, 84, 122

Newport Corporation

140

Orange County Sanitation District

101

Parsons Corporation

64, 140, 143

Paychex, Inc.

58

PDC

84, 97

PennWell

64, 70, 84, 85, 101, 122

PepsiCo Design & Innovation

128

PGA TOUR Inc.

71

Physicians Mutual Prime Therapeutics

112, 148 59, 85, 86, 95, 108, 125, 157

Promega Corporation

86

PRP Companies

148

R-N-R Showprint/Old Dominion University

143

Realogy Holdings Corporation

86, 101

RentPath

122, 157

Restek

86

RG Barry Brands

64, 71

Robert Half

86, 87

RTI International

87

Rush University Medical Center

65

Rutgers Center for Advanced Infrastructure and Transportation (CAIT) S&P Capital IQ Creative Services Sallie Mae Creative Services Salt River Project (SRP) In-House Creative Department

105 105, 109 59, 122, 157

59, 65, 102, 149

Sarasota Memorial Health Care System

59

SAS - Corporate Creative Department

59

Sauk Valley Community College Southern Company

87, 118 65

Stampington & Company

109

Starkville in Motion

144

State Street Global Advisors

109, 143, 149


Tarrant County College District Graphics TCA Graphic Design Studio The Hastings Center The Junior League of Atlanta, Inc.

87, 88, 109 113 60 144

The Official Office Of

119, 143

The Right Place, Inc.

88

The Seed Company

60

The Tapco Group

88

Thomson Reuters

88

THOR, Inc.

105

Tioga Downs Casino Topco Associates LLC/Creative Services Tricor Braun Design and Innovation Truco Enterprises, LP Twinstate Technologies速 U.S. Bank

71 105, 129, 135, 149 129 125, 126, 129 113, 114 88, 89, 145

Ullico Inc. Creative Services Team United Industries Creative United States Conference of Catholic Bishops University of Arkansas - Fort Smith University of Baltimore University of New Haven University of Northern Iowa, Department of Art University of Wisconsin Hospital and Clinics Utah State University Vanguard

65 97, 122, 129, 130 89 119 60, 109 89 143 95 60, 89, 110 89, 90, 114, 135, 149

Vemma Nutrition Company

90, 130

ViaSat, Inc.

71, 122

ViJon

130, 131

Walgreens

97

Waters Corporation

90

Werner Enterprises

71, 90, 113, 126

West Bend Mutual Insurance Company Wilson Sporting Goods Wolf Trap Foundation for the Performing Arts TM

xpedx, a Veritiv

Company

65, 93, 143, 149, 150 113 65 93, 119


ANNUAL REPORTS

Company Name: AARP, Washington DC Client: AARP Experience Corps Title: AARP Experience Corps 2013 Annual Report Art Director: Debra Hinkle

Company Name: AARP, Washington DC Client: AARP Wisconsin Office Title: AARP Wisconsin 2013 Annual Report Art Director: Matt Rosser Designer: Matt Rosser Illustrator: Matt Rosser

Company Name: American Council on Exercise, San Diego CA Client: American Council on Exercise Title: ACE Impact Report Creative Director: Ian Jensen Designer: Rodney Rinard Copywriter: Amanda Lawson

Company Name: American Heart Association, Dallas TX Client: Communications Department Title: AHA Annual Report 2012-2013 Art Director: Stephanie Dahlman

Company Name: Baptist Memorial Health Care, Memphis TN Title: Baptist Memorial Health Care Annual Report Art Director: Richard Fudge Photographer: Greg Campbell

Company Name: BC Childrenâ&#x20AC;&#x2122;s Hospital Foundation, Vancouver BC Title: 2012/2013 Foundation Activity Report Art Director: Irvin Cheung Designer: Irvin Cheung Illustrator: AurĂŠlie Grand Photographers: James LaBounty, Brian Hawkes, Elisa Thibodeau, Rob Lyons (C&W Producton and Service) Editor and Project Manager: Tara Turner

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Company Name: Broadcast Music, Inc., New York NY Title: 2013 BMI Annual Report Senior Director: Leslie Morgan Senior Designer: Aelin Hu Production Designer: Melissa Dispenza

Company Name: Catholic Relief Services, Creative Services, Baltimore MD Client: Marketing and Communications Title: CRS 2012 Annual Report Art Director: Bryan Prindiville Designers: Scott McKay, Bryan Prindiville Photo Editor: Philip Laubner Writer: Cameron Barry

Company Name: Childrenâ&#x20AC;&#x2122;s Institute, Inc., Rochester NY Title: 2012-2013 Annual Report Designer: Mary Maiolo Writers/Editors: Lorraine Woerner-MacGowen, Allison Skillman Contributors: Kim Avery, Lauri Brugger, Terry Hartmann, A. Dirk Hightower, Deborah Johnson, Guillermo Montes Printer: St. Vincent Press

Company Name: Expeditors, Seattle WA Title: Expeditors 2013 Annual Report Art Director: Kash Wimer Designer: Barbara Decker

Company Name: Gateway Church, Southlake TX Client: Outreach Title: Revealed Annual Report Art Director: Shane Dennehey Designer: Megan White Photographer: Cory Hale

Company Name: Global Payments Inc., Atlanta GA Client: Investor Relations Title: Global Payments Annual Report Creative Director: Amy W. Corn Art Director: Chris Werger Designer: Chris Werger Project Managers and Copywriters: Laura Coerpoer, Heather Ross Quality Control and Consultation: Laura Coerper, Beth Bergmann

GDUSA 57


AMERICAN INHOUSE DESIGN AWARDS | ANNUAL REPORTS

Company Name: Goodwill-Easter Seals Minnesota, St. Paul MN Client: Development Department Title: Year End Results FY13 - Annual Pieces Designer: David Aman

Company Name: Highmark Inc., Pittsburgh PA Title: Highmark 2012 Annual Report Designer: Karen Martin Photographer: Annie Oâ&#x20AC;&#x2122;Neill

Company Name: Huntsman Cancer Institute, Salt Lake City UT Title: 2012 Top Science Annual Report Creative Director: Meredith Vehar Designer: Claire Gartrell Photographer: AJF Photography Editorial Director: Meredith Vehar Assistant Director: Heather Harcourt Videographer: Brad Gillman Contributors: Lisa Anderson, Diane Fouts, Alicia Ferrer

Company Name: Keenan & Associates, Torrance CA Client: Northern California ReLiEF (NCR) Title: 2012-2013 NCR Annual Report Art Director: Cerissa Linday Designer: Cerissa Linday Illustrator: Cerissa Linday

Company Name: National Association of Manufacturers, Washington DC Title: NAM 2013 Annual Report Art Director: Pamela Lind Designer: Cameron Alvarez Photographer: David Bohrer

Company Name: Paychex, Inc., Rochester NY Title: Annual Report 2013 Helping Transform How Businesses Do Business Art Director: Joni McManus Designer: Sasha Trouslot Illustrator: Sasha Trouslot Photographer: John Smillie Writers: Laura Saxby Lynch, VerKuilen Ager

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Company Name: Prime Therapeutics, Bloomington MN Title: Finding a Better Way: 2014 Annual Report Art Director: Molly Sullivan Designers: Viet Do, Nils Oiseth Production Design: Jack Jerome

Company Name: Sallie Mae Creative Services, Newton MA Title: How America Pays for College 2013 Report & Infographic Art Director: Jennifer Camelio Designers: Heather Stirling, Tiffany Warren Copywriter: Jacob Sargent

Company Name: Salt River Project (SRP) In-House Creative Department, Phoenix AZ Client: SRP Title: 2013 SRP Annual Report Senior Graphic Designer: Jeryl Jones Senior Photographer: Michael McNamara Senior Editor: Drew Vallerano Printing: SRP In-House Print Services

Company Name: Salt River Project (SRP) In-House Creative Department, Phoenix AZ Client: SRP Title: Annual SRP Energy Efficiency Report Designer: Mary E. Gober Senior Marketing Analyst: Lori Rogers Communications Production Representative: Drew Dominowski Copy Editors: Heather Albert, Drew Vallorano Printing: SRP In-House Print Services

Company Name: Sarasota Memorial Health Care System, Sarasota FL Title: 2013 Community Report Designer: Erik von Whipperman Copywriter: Ellen Simon

Company Name: SAS - Corporate Creative Department, Cary NC Client: SAS Title: SAS Annual Report 2013 Art Director: Patrice Cherry Designer: Patrice Cherry Illustrator: Patrice Cherry Photographers: Steve Muir, David Mehr Writer: Allison Lane

GDUSA 59


AMERICAN INHOUSE DESIGN AWARDS | ANNUAL REPORTS

Company Name: The Hastings Center, Garrison NY Title: 2012 Hastings Center Annual Report Art Director: Nora Porter Designer: Nora Porter Photographer: Charles Porter

Company Name: The Seed Company, Arlington TX Title: The Seed Company Annual Report 2013 Art Director: Rick Dembicki Designer: Rick Dembicki Illustrator: Rick Dembicki Photographers: Daniel Peckham, Victor Meza, Peter Horree/Alamy, Friedrich Stark/Alamy, Colby Ray

Company Name: University of Baltimore, Baltimore MD Title: UB in the Community - Annual Report FY2013 Art Director: Gigi Boam Designer: Audra Harvey Photographer: Howard Korn

Company Name: Utah State University, Logan UT Client: Regional Campuses & Distance Education Title: RCDE - 2013 Annual Report Art Director: Ashlee Karen Designers: Meagan Roach, Ashlee Karren Photographer: Levi Sim Marketing Director: Jay Wright Marketing Manager: Reuben Talbot

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ANNOUNCEMENTS + INVITATIONS

Company Name: AARP, Washington DC Title: AARP Staff Appreciation Invite Art Director: Michael Hilker

Company Name: AbbVie, Creative Network, North Chicago IL Client: AbbVie Title: SpA Symposium Art Director: Judy Alberts

Company Name: American Heart Association, Dallas TX Client: Development Title: Honored Guest Day Invitation Art Director: Grant Schirpik Designer: Grant Schirpik

Company Name: American Heart Association, Dallas TX Client: My Heart. My Life. Program Title: National Eating Healthy Day Invite Art Director: Stephanie Dahlman

Company Name: Baltimore Symphony Orchestra, Baltimore MD Client: BSO Development Department Title: 2013 Gala Invitation Materials Art Director: Elisa Watson Designer: Elisa Watson Photographer: Elisa Watson

Company Name: Baptist Memorial Health Care, Memphis TN Client: Center for Good Grief Title: Bereavement Seminar Art Director: Jil Foutch Designer: Jil Foutch

GDUSA 61


AMERICAN INHOUSE DESIGN AWARDS | ANNOUNCEMENTS + INVITATIONS

Company Name: Baptist Memorial Health Care, Memphis TN Title: NEA Baptist Grand Opening Invitation Art Director: Jennifer Massey Designer: Gay Willard Photographer: Greg Campbell Copywriter: Barry Wolverton

Company Name: BD, Franklin Lakes NJ Title: 2013 Holiday Card

Company Name: Colgate University, Hamilton NY Title: Entrepreneur Weekend Invitation Art Director: Katherine Mutz

Company Name: County of San Diego Department of Parks & Recreation, San Diego CA Title: Los Pe単asquitos Garden Fair Designer: Vinnie Freeman Marketing Manager: Shannon Singler

Company Name: DeLaval Inc., Vernon Hills IL Client: North American Conventional Milking Division Title: New Zealand Rotary Tour Invitation Art Director: Elizabeth Gibson Designer: Susanne Norman Photographer: Bjorn Qvarfordt

Company Name: Ferguson Enterprises, Newport News VA Title: Ferguson Holiday Card Designer: Laura Smark

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Company Name: Ferguson Enterprises, Newport News VA Client: Wolseley Industrial Group Title: Wolseley Holiday Card Designer: Laura Smark

Company Name: Ferguson Enterprises, Newport News VA Title: Project Holiday Joy Countdown Poster & Post Cards Art Director: David Porterfield Designer: David Porterfield

Company Name: Global Payments Inc., Atlanta GA Client: Employee Committee Title: Internal Events Flyer Creative Director: Amy W. Corn Art Director: Chris Werger Designer: Chris Werger Project Manager, Copywriter and Quality Control: Laura Coerper

Company Name: IBI Group, Irvine CA Client: City of Monrovia, CA Title: Monrovia Station Square Art Director: Nadim Kurani Designer: Nadim Kurani Illustrator: Nadim Kurani Copy Editor: Nadim Kurani

Company Name: McGraw Hill Construction, New York NY Client: Engineering News-Record Title: Engineering News-Record Award of Excellence Invitation Senior Director, Head of Marketing: William Taylor Design Director: Jason Scuderi Creative Manager: Claudia Serea Director Events and Tradeshows: Amy Katz

Company Name: Medgar Evers College Library, CUNY, Brooklyn NY Title: Holiday Extravaganza Designer: Judith Schwartz Chief Librarian: Dr. David Orenstein

GDUSA 63


AMERICAN INHOUSE DESIGN AWARDS | ANNOUNCEMENTS + INVITATIONS

Company Name: Navy Federal Credit Union, Vienna VA Client: Employee Events & Programs Title: The 50th Annual Gala Invitation Designer: Aleonka Morales Copywriter: Leslie Frank

Company Name: New York Life & MainStay Investments, Parsippany NJ Title: New York Life & MainStay Investments Sales Meeting E-vite

Company Name: Parsons Corporation, Chicago IL Title: Focus on Future Invite Creative Director: Kathy Sara Art Director: Jina Kim Designer: Jina Kim Content Manager: Alexis Carreno

Company Name: PennWell, Tulsa OK Client: Deep Offshore Technology Title: DOT Announcement Advertisement Art Director: Jesse Bennett Publisher: Glenn Ensor Marketing Manager: AnNicole Faeth

Company Name: PennWell, Tulsa OK Client: WaterWorld Title: WaterWorld Advertiserâ&#x20AC;&#x2122;s Reception Invite Designer: Derrick Giltner Publisher: Timm Dower Marketing Manager: Tim Chambers

Company Name: RG Barry Brands, Columbus OH Title: RG Barry Holiday Card Creative Director: Sue Hebberts Senior Graphic Designer: Shanin Brooks Printer: Igloo Letterpress

64 G D USA


Company Name: Rush University Medical Center, Chicago IL Client: Department of Philanthropy Title: Casino Night Invite Art Director: Kimberly Sareny Designer: Tiffany Manning

Company Name: Salt River Project (SRP) In-House Creative Department, Phoenix AZ Client: SRP for The Heard Museum Title: Moondance at the Heard Designer: Robin Abbott Corporate Events & Relationship Marketing: Mellissa Reilly Copy Editor: Heather Albert Printing: SRP In-House Print Services

Company Name: Southern Company, Atlanta GA Client: Southern Power Title: Executive Customer Summit 2013 Art Director: Jennifer Higgins Account Executive: Heather Martin

Company Name: Ullico Inc. Creative Services Team, Silver Spring MD Client: Ullico Casualty Group, Inc. Title: Ullico Broker Meeting Tour Announcement Card 2014 Creative Director: Jorge Salazar Designer: Kimberly M. Arias

Company Name: West Bend Mutual Insurance Company, West Bend WI Title: Thank You Cards Art Director: Mandy Staver Designer: Mandy Staver Photographer: Mandy Staver

Company Name: Wolf Trap Foundation for the Performing Arts, Vienna VA Title: Wine at Wolf Trap Art Director: Libby R. Snipe Designer: Jenn-Claire Kinchen Photographers: Teddy Wolff, Scott Suchman

GDUSA 65


ADVERTISING

Company Name: AEG Worldwide Los Angeles , CA Client: Los Angeles Galaxy Title: Los Angeles Galaxy Campaign Art Directors: Todd Howk, Dave Auther Designer: Brian Mallman

Company Name: AEG Worldwide Los Angeles , CA Client: The Ritz-Carlton Residences Title: The Ritz-Carlton Residences Campaign Art Directors: Todd Howk, Dave Auther Designer: Lisa Clark

Company Name: American College of Cardiology, Washington DC Client: ACC - Education Title: ACC.14 Brand Characters Creative Director: Morgan Bramlet Designers: Tony Ciccolella, Dani Smith, Merrick McSwiggan, Caroline Leibowitz Photographer: Debi Fox Traffic and Production: Sara Langston, Kristen Moye Marketing Director: Alex Bickel

Company Name: American Council on Exercise, San Diego CA Title: ACE Certification Ads Creative Director: Ian Jensen Copywriter: Amanda Lawson

Company Name: American Health Lawyers Association, Washington DC Title: Diversity Campaign Creative Director: Mary P. Boutsikaris Designer: Ana Tobin Vice President of Membership and Public Interest: Kerry B. Hoggard Senior Manager, Communications and Membership Services: Allison E. Beard Manager of Development and Special Projects: Robert Taflinger

Company Name: American Veterinary Medical Association (AVMA), Schaumburg IL Title: AVMA Convention Program Art Director: Cheryl Atkins Design Team: Cheryl Atkins, Sarah Jurecka, Michele Morin Printer: Graphic Arts Studio

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Company Name: American Veterinary Medical Association (AVMA), Schaumburg IL Title: World Vet Day Advertising Art Director: Cheryl Atkins Designer: Cheryl Atkins

Company Name: County of San Diego Department of Parks & Recreation, San Diego CA Title: Embrace The Outdoors Designer: Vinnie Freeman Marketing Manager: Shannon Singler

Company Name: Crete Carrier Corporation, Lincoln NE Title: Haul of Fame Gatefold Advertisement Art Director: Justin L. Gibson Designer: Justin L. Gibson Photographer: Alex Jacobsen Copywriter: Justin L. Gibson

Company Name: DeLaval Inc., Vernon Hills IL Client: North American Automatic Milking Division Title: VMS Customer Testimonial Campaign Art Director: David Andrews Designer: Lisa Macias

Company Name: Dell, Round Rock TX Client: Dell Global Brand Title: Commonwealth Games Art Directors: Noel Barnes, Megan Sommer, Tommy Lynn Designers: Cam Todd, Josh Cornett Photographer: Woody Welch Copywriters: Meg Haley, Peter Hofstad Account: David DelBene, Christie Tomich, Donna Felix

Company Name: Dell, Round Rock TX Client: Dell Small Business North America Title: Dell Small Business Achievement Art Directors: Shane McGuire, Russell Toynes Designers: Corey Carbo, Renee Bellino Photographer: Andi Parmalee (Zebral Visual) Copywriter: Peter Hofstad Video Producer: Christie Tomich Associate CD: Noel Barnes

GDUSA 67


AMERICAN INHOUSE DESIGN AWARDS | ADVERTISING

Company Name: Diplomat, Flint MI Title: Above + Beyond Advertisement Art Director: James Kosmerick Designer: Andrew Smith Copywriter: Alan Dore

Company Name: Diplomat, Flint MI Client: Patient Advocacy Title: CBI:PAP Conference Advertisement Art Director: James Kosmerick Designer: Rebecca Thresher Copywriter: Abigail Bearman

Company Name: Ennis, Inc. - National Marketing, Midlothian TX Title: Ennis Pushing The Envelope Advertisement Art Director: Betty Camenzind Designer: Robert Schwenkler Marketing Coordinator: Mallory Blumer

Company Name: ETS, Princeton NJ Title: Success Navigator Campaign Creative Director: Rob Adams Designer: Marita Gray Writer: Marcia Wittman Editorial Director: Laura Rose

Company Name: GAF, Wayne NJ Title: TOPCOAT速 Splash Ad Creative Director: Carlos Caicedo Art Director: Samuel Ballard Designer: Richard Kwon Illustrator: Matt Wells

Company Name: GAF, Wayne NJ Title: Green Roofing HQ Ad Campaign Creative Director: Carlos Caicedo Copywriter: Dawn Barnes

68 G D USA


Company Name: GAF, Wayne NJ Title: Cobra Hip Vent Ad Creative Director: Carlos Caicedo Designer: Richard Kwon

Company Name: GAF, Wayne NJ Title: Timberline American Harvest Ad Creative Director: Carlos Caicedo Illustrator: Matt Wells Copywriter: Dawn Barnes

Company Name: GAF, Wayne NJ Title: Luxurious Value Collection Shingles Ad Creative Director: Carlos Caicedo Copywriter: Dawn Barnes

Company Name: Global Payments Inc., Atlanta GA Title: Gala Sponsorship Advertisement Creative Director: Amy W.Corn Art Director: Chris Werger Designer: Chris Werger Project Manager and Copywriter: Laura Coerper Quality Control: Beth Bergmann

Company Name: GoPro Creative Services, San Mateo CA Client: GoPro Title: GoPro HERO3Plus: Print Advertising Creative Director: Christina Anderson Art Director Brand Experience: Brian Owens Production Designer: Kevin Barnard Photo Asset Manager: Jensen Granger

Company Name: Kids II, Atlanta GA Title: IngenuityTM Baby Base 2-in-1 Advertising Campaign Art Directors: Adam Bain, Chase Ferguson Designer: Andrew Stewart

GDUSA 69


AMERICAN INHOUSE DESIGN AWARDS | ADVERTISING

Company Name: McGraw Hill Construction, New York NY Client: Architectural Record Title: Architectural Record Innovation L.A. Advertising Spread Art Director: Cindy Saavedra Senior Director, Head of Marketing: William Taylor Design Director: Jason Scuderi Director Events and Tradeshows: Amy Katz

Company Name: McGraw Hill Construction, New York NY Client: Architectural Record Title: Architectural Record Innovation L.A. Advertising Single Page Art Director: Cindy Saavedra Senior Director, Head of Marketing: William Taylor Design Director: Jason Scuderi Director Events and Tradeshows: Amy Katz

Company Name: McGraw Hill Construction, New York NY Client: Dodge Title: Dodge 6 Capabilities Advertising Single Page Senior Director, Head of Marketing: William Taylor Design Director: Jason Scuderi Creative Manager: Jonathan Winn

Company Name: National Community Pharmacists Association, Alexandria VA Client: NCPA Management Institute Title: Front-End Overhaul Campaign Art Director: Robert Lewis Designer: Marianela Guinand

Company Name: PennWell, Tulsa OK Client: HydroVision International Title: HydroVision International Advertising Campaign Art Director: Charles Thomas Publisher: Marla Barnes Marketing Manager: Cassie Chitty

Company Name: PennWell, Tulsa OK Client: Utility Products Conference & Exposition Title: Everything On The Line Advertisement Designer: Kristin Stroup Publisher: MaryBeth DeWitt

70 G D USA


Company Name: PGA TOUR Inc., Ponte Vedra FL Title: WGC - Cadillac Championship Campaign Art Directors: Brian Woyt, John Rice Designer: Kristian Champagne

Company Name: RG Barry Brands, Columbus OH Client: Dearfoams/RG Barry Brands Title: Dearfoams Spring 2014 Campaign Creative Director: Sue Hebberts Photographers: Toshi Tasaki, David Speckman Senior Graphic Designer: Shanin Brooks

Company Name: Tioga Downs Casino, Vernon NY Client: Tioga Downs Casino Title: Less Is More Advertising Series Art Director: Jasmina Meheljic Designer: Jasmina Meheljic

Company Name: ViaSat, Inc., Englewood CO Title: Exede Internet Full Page Pro Bull Riding Ad Art Director: Nate Baldwin Designer: Nate Baldwin

Company Name: ViaSat, Inc., Englewood CO Title: Exede Internet Full Page Monster Jam Ad Art Director: Nate Baldwin Designer: Nate Baldwin

Company Name: Werner Enterprises, Omaha NE Title: Delivering Winners Since 1956 - Baseball Program Advertisement Art Director: Fred Thayer Designer: Sadie Heisner

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BROCHURES + COLLATERAL

Company Name: AAA Southern New England, Providence RI Title: AAA Presidentâ&#x20AC;&#x2122;s Cruise Brochure 2014 Art Director: Scott Tetrault Designer: Jenna Ewing

Company Name: AbbVie, Creative Network, North Chicago IL Client: AbbVie Title: Partnering Brochure Art Director: Judy Alberts Writer: Courtney Kotloski

Company Name: ACN Marketing Department, Concord NC Client: ACNÂŽ Title: ACN Corporate Profile Art Director: Monica Hancock Designer: Kelly Conklin

Company Name: Alfie Christiansen, Rancho Cucamonga CA Client: California Institute of Technology Title: Yield Piece 2014 Art Director: Alfie Christiansen Designer: Alfie Christiansen

Company Name: American Bar Association, Chicago IL Client: ABA Meetings and Travel Title: ABA Annual Meeting 2013 Art Director: Kelly Book

Company Name: American Bar Association, Chicago IL Client: ABA Meetings and Travel Title: ABA Midyear Meeting 2014 Program Art Director: Kelly Book

72 G D USA


Company Name: American Bar Association, Chicago IL Client: ABA Meetings and Travel Title: 2013 Travel Isle Passport To Prizes Art Director: Amanda Fry Designer: Amanda Fry

Company Name: American College of Cardiology, Washington DC Client: ACC Educational Programs Title: Educational Program Brochures Redesign Creative Director: Morgan Bramlet Designers: Tony Ciccolella, Dani Smith, Merrick McSwiggan, Caroline Leibowitz Traffic and Production: Sara Langston, Kristen Moye Marketing Director: Alex Bickel

Company Name: American Counseling Association, Alexandria VA Client: ACA Membership Relations Title: ACA Student Recruitment Package Art Director: Martha Chippari Designer: Martha Chippari

Company Name: American Health Lawyers Association, Washington DC Title: Diversity Booklet Creative Director: Mary P. Boutsikaris Designer: Ana Tobin Vice President of Membership and Public Interest: Kerry B. Hoggard Senior Manager of Membership: Allison Beard Manager of Development and Special Projects: Robert Taflinger

Company Name: American Heart Association, Dallas TX Client: Science Operations Title: Scientific Sessions Preliminary Program Art Director: Ryon Elliot

Company Name: American Veterinary Medical Association (AVMA), Schaumburg IL Title: AVMA Convention Collateral Chicago Art Director: Cheryl Atkins Design Team: Jim Andrews, Cheryl Atkins, Sarah Jurecka, Michele Morin

GDUSA 73


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: BAM Advisor Services, St. Louis MO Title: The BAM Alliance 2013 National Conference Guide Designers: Kelli Lanfersieck, Laura Latragna Printer: The Advertisers Printing Company, St. Louis MO

Company Name: Baptist Memorial Health Care, Memphis TN Title: MyChart Flyer/Signage Art Director: Sandy Olita Barron Designer: Sandy Olita Barron Copywriter: Barry Wolverton

Company Name: Baptist Memorial Health Care, Memphis TN Client: Baptist Foundation Title: Ties That Bind Art Director: Jil Foutch Designer: Jil Foutch Photographer: Greg Campbell Writer: Barry Wolverton

Company Name: Bard Access Systems, Salt Lake City UT Title: GuardIVa Brochure Designer: Melinda Lim

Company Name: Bard Access Systems, Salt Lake City UT Title: Sherlock 3CG Brochure Art Director: Brandon Murdock Designer: Brandon Murdock

Company Name: Bob Jones University Creative Services, Greenville SC Client: Bob Jones University Title: BJU Viewbook Art Director: Will Meadows Designer: Jen Wetzel Photographer: BJU Photo Services

74 G D USA


Company Name: Boston University Development & Alumni Relations, Boston MA Client: Center for Global Health & Development at Boston University Title: From Evidence To Action: The Campaign for the Center for Global Health & Development Designer: Tiffany Canetta Editor: Jeff Cruikshank

Company Name: Catholic Relief Services, Creative Services, Baltimore MD Client: Marketing and Communications Title: CRS 2012 Stewardship Report Art Director: Bryan Prindiville Designer: Bryan Prindiville Photo Editor: Philip Laubner Writer: Cameron Barry

Company Name: Chapman University, Strategic Marketing & Communications, Orange CA Client: Chapman University Title: Chapman University Viewbook Creative Director: Jeff Brouwer Art Director: Rosalinda Monroy Designer: Rosalinda Monroy

Company Name: City of Lakeland, Lakeland FL Client: Parks and Recreation Department Title: Playmaker Brochure Designer: Patrick Patterson

Company Name: Crescendo Interactive, Camarillo CA Title: Gift Annuity Brochure (What Is A Charitable Gift Annuity?) Art Director: Heidi Lundgren Designer: Heidi Lundgren

Company Name: CSU Northridge, The Tseng College, Northridge CA Title: MPA Brochure Art Director: Rika Toyama-Gaines Photographer: John DuBois Videographer/Photographer: PJ Gaynard

GDUSA 75


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: Dade Medical College, Coral Gables FL Client: DMC Online Psychology Department Title: Psychology Culture Student T-Shirts Designer: Jaxanna Martinez

Company Name: Dimensional Fund Advisors, Austin TX Title: Targeting Your Future Brochure Creative Director: Kim Kiser Designer: Kristin Holloway

Company Name: Diplomat, Flint MI Title: Patient Welcome Packet Art Director: James Kosmerick Designer: Rebecca Thresher Copywriter: Alan Dore

Company Name: Drexel University, Philadelphia PA Client: Department of Performing Arts Title: 2013/2014 Season Brochure Art Director: Mark Willie Designer: Mark Willie Photographers: JJ Tiziou, Howard Pitkow, Tara Giancaspro

Company Name: ETS, Princeton NJ Title: AD Recruitment Brochure Creative Director: Rob Adams Designer: Marita Gray Writer: Shanay Bell Editorial Director: Laura Rose

Company Name: ETS, Princeton NJ Title: Criterion Brochure Creative Director: Rob Adams Designer: George Barrett Writer: Marcia Wittman Editorial Director: Laura Rose

76 G D USA


Company Name: ETS, Princeton NJ Title: ETS in San Francisco Brochure Creative Director: Rob Adams Designer: Sue Beym Writer: Dawn Nikithser Editorial Director: Laura Rose

Company Name: ETS, Princeton NJ Title: Talent Recruitment Brochure Creative Director: Rob Adams Designer: Sue Beym Writer: Marcia Wittman Editorial Director: Laura Rose

Company Name: Express Scripts, Franklin Lakes NJ Title: CAD Standards Art Director: Hector Martinez Designer: Hector Martinez Illustrator: Hector Martinez Photographer: Hector Martinez

Company Name: Ferguson Enterprises, Newport News VA Title: Conqueror Stainless Steel Sink Brochure Art Director: David Porterfield Designer: David Porterfield

Company Name: Ferguson Enterprises, Newport News VA Title: Designerâ&#x20AC;&#x2122;s Club Gatefold Brochure Art Director: April Snider Designer: April Snider

Company Name: Ferguson Enterprises, Newport News VA Client: Ferguson Private Label & Strategic Products Title: Sophistispa Brochure Art Director: David Porterfield Designer: David Porterfield Set Photography: Albion Associates Inc. Product Photography: John Warters

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AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: Ferguson Enterprises, Newport News VA Client: Wolseley Industrial Group Title: Wolseley Industrial Group Brochures Art Director: David Porterfield Designer: Tiffany Bell

Company Name: Florida International University, Miami FL Client: Office of Sorority & Fraternity Life Title: Alcohol Awareness Week Flyer Art Director: Danny Plana Designer: Danny Plana

Company Name: Florida International University, Miami FL Title: Campus Life SummerFest Designer: John Parmenter

Company Name: GAF, Wayne NJ Title: MATRIX Asphalt Roofing Solutions Creative Director: Carlos Caicedo Art Director: Samuel Ballard Designer: Richard Kwon

Company Name: GAF, Wayne NJ Title: TruSlate Brochure Creative Director: Carlos Caicedo Art Director: Samuel Ballard

Company Name: Gateway Church, Southlake TX Title: The Show Art Director: Shane Dennehey Designers: Justin Miller, Kevin Schreiber

78 G D USA


Company Name: Global Payments Inc., Atlanta GA Client: Investor Relations Title: Investor Relations Fact Sheet Creative Director: Amy W. Corn Art Director: Chris Werger Designer: Chris Werger Project Manager and Copywriter: Heather Ross Quality Control and Consultation: Laura Coerper

Company Name: Globalytica, LLC, Reston VA Client: Globalytica, LLC Title: Globalytica Products and Services Guide Art Director: Adriana Gonzalez Designer: Adriana Gonzalez Illustrator: Adriana Gonzalez

Company Name: Hamilton College, Clinton NY Client: Admission Office Title: Promise Book Suite Art Director: Catherine Brown Designer: Catherine Brown Illustrator: Catherine Brown Photographers: Nancy L. Ford, Bob Handelman

Company Name: Handwriting Without Tears, Gaithersburg MD Title: 2014 Spring Professional Development Brochure Designer: Shannon Rutledge Illustrators: Shannon Rutledge, Jan Z. Olsen Photographer: Howard Korn

Company Name: Highmark Inc., Pittsburgh PA Client: HM Insurance Group Title: 2013 Sales Conference Designer: Amy Ballintine

Company Name: Hitachi Data Systems, Santa Clara CA Client: Hitachi Data Systems Title: Information Solutions Guide Art Director: Terry Hight Designer: Kaycee Lang

GDUSA 79


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: IDEXX Laboratories, Westbrook ME Client: IDEXX Laboratories Title: Know The Facts Brochure Creative Director: Josh Casey Designer: Danica Albee Copywriter: Josh Casey Production Designer: Lucienne Timblin Additional Support: Pam Chamberlain, Kate Campbell, Thoman Hilman, Lisa Pulsifer, Tricia Griffin

Company Name: International Coach Federation, Lexington KY Title: Social Media Promotion Brand Designer: Stephanie Wright Marketing Specialist: Kristin Kelly Director of Brand Management: Lindsay Bodkin Printer: Copy Express, Lexington KY

Company Name: John Paul Mitchell Systems, Los Angeles CA Client: John Paul Mitchell Systems Title: Paul Mitchell Black & White Brochure Creative Director: Sharyn Belkin Locke Designer: Monica Schlaug Copywriter: Kaveri Nair Copy Director: Tara Ennis

Company Name: John Paul Mitchell Systems, Los Angeles CA Client: John Paul Mitchell Systems Title: Paul Mitchell Neuro Brochure Creative Director: Sharyn Belkin Locke Art Director: Sharyn Belkin Locke Designer: Ashley Cha Photographers: Erez Sabag, Nick Veasey Copywriter: Kaveri Nair Copy Director: Tara Ennis

Company Name: Kaplan University, Fort Lauderdale FL Client: Kaplan University Campuses Title: Admission Packets Creative Director: John Howard Art Director: Nia Wall Designer: Ray Garcia Copywriter: Bill Dorgan Director of Content Development: John Tosner Project Manager: Paula Warner VP, Brand Marketing: Roger Lee Contributors: Editorial Team

Company Name: Kenshoo, Chicago IL Title: Kenshoo Digital Marketerâ&#x20AC;&#x2122;s Guide Series Art Director: Margo Kahnrose Designers: Savannah Million, Elizabeth Kohrman Illustrators: Savannah Million, Elizabeth Kohrman

80 G D USA


Company Name: Kids II, Atlanta GA Title: Kids II Culture Brochure Art Director: Adam Bain Designers: Ben Jackson, Andrew Stewart Photographer: John Scott Randall

Company Name: Kishwaukee College, Malta IL Title: Student Viewbook Art Director: Ronda Ramsdell Designer: Ronda Ramsdell Photographer: Laura Chiavini

Company Name: Lionakis, Sacramento CA Title: Lionakis Graphics Services Marketing Kit Art Director: Dan Jones Designers: Matt Maloney, Tela Cheang

Company Name: LMI Communications, McLean VA Client: Defense Standardization Program Title: Parts Management Guide Art Director: Barbara Taff Designer: Barbara Taff Photographer: DoD Photographers

Company Name: Lockheed Martin, Baltimore MD Client: Lockheed Martin Corporate Ethics Title: Ethics Supplier Code of Conduct Brochure Art Director: Melissa S. Patterson Designer: Melissa S. Patterson Illustrator: Melissa S. Patterson

Company Name: Lockheed Martin, Orlando FL Client: Lockheed Martin Title: Full Spectrum Pilot Training Quadfold Brochure Art Director: Tracy Fasone Designer: Tracy Fasone Illustrator: Tracy Fasone

GDUSA 81


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: Loyola University Health System, Westchester IL Client: Loyola Medicine Title: Cardiac Rehabilitation Brochure Art Director: Laura Passero Designer: Brad Daleiden-Brugman Photographer: Robert Knapp Photography

Company Name: Loyola University Health System, Westchester IL Client: Gottlieb Memorial Hospital Title: Patient Guide Art Director: Laura Passero Designer: Laura Passero Photographer: Robert Knapp Photography Copywriter: Polly Tita

Company Name: Loyola University Health System, Westchester IL Client: Gottlieb Memorial Hospital, Pharmacy Title: Pharmacy Service Fliers Art Director: Laura Passero Designer: Laura Passero Copywriter: Polly Tita

Company Name: Loyola University Health System, Westchester IL Client: Loyola Medicine Title: Stroke Education Patient Handbook Art Director: Laura Passero Designer: Brad Daleiden-Brugman

Company Name: MasterBrand Cabinets, Inc., Jasper IN Client: Decorรก Cabinetry Title: Showered With Ideas - Bath Brochure Art Director: Heather Laake Designer: Heather Laake

Company Name: MasterBrand Cabinets, Inc., Jasper IN Client: Omega Cabinetry Title: Bath Collections Brochure Art Director: Heather Laake Designer: Heather Laake

82 G D USA


Company Name: MasterBrand Cabinets, Inc., Jasper IN Client: Martha Stewart Living Cabinetry Title: Full Line Brochure, Launch Brochure Designer: Stephanie Flowers

Company Name: MasterBrand Cabinets, Inc., Jasper IN Client: Kemper Cabinets Title: Full Line Brochure, Door Selection Guide, Launch Brochure Designer: Stephanie Flowers

Company Name: MathWorks, Natick MA Title: Computer Science Development Group Brochure Art Director: Robert S. Davison Designer: Chris Roth Illustrator: Kevin Clements Editor: Margaret Meehan

Company Name: MathWorks, Natick MA Title: 2013 Social Mission Report Art Director: Robert S. Davison Designer: Chris Roth Illustrator: Chris Roth Editors: Margaret Waters, Rosemary Oxenford

Company Name: MBS Textbook Exchange, Columbia MO Client: MBS Direct Title: MBS Direct Marketing Brochure and Website Art Director: Jennifer Calkins Designers: Casey Loring, Caitlin Wanta Advertising Manager: Tiffany Schlarman

Company Name: McGraw Hill Construction, New York NY Client: Dodge Title: Dodge 6 Capabilities Brochure Creative Manager: Jonathan Winn Design Director: Jason Scuderi Senior Director, Head of Marketing: William Taylor Marketing Manager: Susan Peterson

GDUSA 83


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: McGraw Hill Construction, New York NY Client: McGraw Hill Construction Title: New York Building Congress Risk and Resiliency Brochure Art Director: Cindy Saavedra Photographer: Iwan Baan Senior Director, Head of Marketing: William Taylor Creative Manager: Juan Ramos Editorial: Robyn Feller, Katrina Arabe

Company Name: Medgar Evers College Library, CUNY, Brooklyn NY Title: Library Bookmarks Designer: Judith Schwartz Chief Librarian: Dr. David Orenstein

Company Name: MESA, Dallas TX Title: MESA Company Brochure Book Art Director: Sandra Barker Designers: Sandra Barker, Jennifer King

Company Name: New York Life & MainStay Investments, Parsippany NJ Title: MainStay Investments Destination Income Brochure

Company Name: PDC, Valencia CA Title: PDC Healthcare DRX Detector Brochure Art Director: Breanne Fontes Designers: Gabriel Moreno, Bryan Ledford Illustrator: Gabriel Moreno Photographer: Bryan Ledford

Company Name: PennWell, Tulsa OK Client: COAL-GEN Title: 2014 Exhibitor Prospectus Art Director: Beth Rose Publisher: Rich Baker Marketing Manager: AnNicole Faeth

84 G D USA


Company Name: PennWell, Tulsa OK Client: Electric Light & Power Executive Conference Title: Electric Light & Power Conference Event Guide Designer: Kristin Stroup Publisher: MaryBeth DeWitt

Company Name: PennWell, Tulsa OK Client: FDIC Title: FDIC Promotional Shirt Designers: Jesse Bennett, Jared Hood Publisher: Eric Schlett Marketing Manager: Eric West, Frankie Keirsey

Company Name: PennWell, Tulsa OK Client: Oil & Gas Journal Title: Business Model Survey Brochure Designer: Brandon Ash Publishers: Paul Westervelt, June Griffin Marketing Manager: Brandon Rowland

Company Name: PennWell, Tulsa OK Client: Oil Sands Heavy Oil Technologies Title: Oil Sands Heavy Oil Technologies 2014 Campaign Designer: Trent Farar Publisher: Tom Fowler Marketing Manager: AnNicole Faeth

Company Name: PennWell, Tulsa OK Client: Unconventional Oil & Gas Title: Unconventional Oil & Gas Professionals Campaign 2014 Designer: Derrick Giltner Publisher: Paul Westervelt Marketing Manager: AnNicole Faeth

Company Name: Prime Therapeutics, Bloomington MN Title: Connected Specialty Drug Management Brochure Art Director: Molly Sullivan Designer: Steve Gamache Copywriter: Bryan Mack Production Artist: Susie Patterson

GDUSA 85


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: Prime Therapeutics, Bloomington MN Title: Corporate Overview Brochure Art Director: Molly Sullivan Designer: Steve Gamache Production Artist: Susie Patterson

Company Name: Promega Corporation, Madison WI Client: Corporate Affairs Title: Promega Timeline Brochure Creative Director: Karen Stakun Art Director: Jenna Gravitter Designer: Jenna Gravitter Illustrator: Maciek Smuga-Otto Creative Director: Karen Stakun Writer: Kari Kenefik

Company Name: Realogy Holdings Corporation, Madison NJ Client: Coldwell Banker Real Estate LLC Title: 27th Annual Chairmanâ&#x20AC;&#x2122;s Circle Event Art Director: Gwenn Bartku Designer: Gwenn Bartku

Company Name: Realogy Holdings Corporation, Madison NJ Client: Realogy Ethics & Compliance Title: Preventing Workplace Violence Brochure Creative Director: Tammy Cameron Designer: Daniela Kubick

Company Name: Restek, Bellefonte PA Title: Restek Corporate Capabilities Package Art Director: Mike Shively Designer: Barb Roan Photographer: Bruce Cramer

Company Name: Robert Half, Menlo Park CA Client: Robert Half Title: 2014 Salary Guide Creative Director: Stephnee Leathers Art Director: Mimi Gay Designer: Joanne Ho Illustrator: Joanne Ho Copywriter: Abby Welch

86 G D USA


Company Name: Robert Half, Menlo Park CA Client: The Creative Group Title: Benchmarking the Financial Function 2013 Creative Director: Stephnee Leathers Art Directors: Mimi Gay, Rob Keil Designer: Mandisa Fabris

Company Name: Robert Half, Menlo Park CA Client: Robert Half Technology Title: 2014 Salary Guide Creative Director: Stephnee Leathers Art Directors: Rob Keil, Lori Vasiliou Designer: Tatiana Rodionova Photographer: Quentin Bacon Copywriters: Josh Brost, Julie Sims, Clea Badion, Jane Kelly

Company Name: Robert Half, Menlo Park CA Client: The Creative Group Title: 2014 Salary Guide Creative Director: Stephnee Leathers Art Directors: Tom Berg, Lori Vasiliou Copywriter: Alison Strickland Production Designer: Arianna Fernandez

Company Name: RTI International, Research Triangle Park NC Client: RTI SUDAAN Marketing Title: SUDAAN 11 Software Collateral Art Director: Shari Lambert Designers: Shari Lambert, Ally Elspas Photographer: John Theilgard Writers: Michael Witt, Amber McDonald Editor: Joanne Studders SUDAAN Business Manager: Amber McDonald

Company Name: Sauk Valley Community College, Dixon IL Title: Preparing For College - Flip Book Art Director: Jenny Bumba Designer: Jenny Bumba

Company Name: Tarrant County College District Graphics, Fort Worth TX Client: Tarrant County College Title: Active Apply Brochure Creative Director: Arturo Martinez Art Director: Marco Rosales Designer: Marco Rosales Photographer: Deedra Parrish

GDUSA 87


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: Tarrant County College District Graphics, Fort Worth TX Client: Tarrant County College Title: Get Your Geek On Flyer Creative Director: Arturo Martinez Art Director: Marco Rosales Designer: Marco Rosales

Company Name: Tarrant County College District Graphics, Fort Worth TX Client: Tarrant County College Title: Tarrant County College View Book Creative Director: Arturo Martinez Art Director: Marco Rosales Designer: Marco Rosales

Company Name: The Right Place, Inc., Grand Rapids MI Client: The Right Place, Inc. Fund Development Title: Pursuit Investment Campaign Art Director: Tim Mroz Designer: Eric Heys Illustrator: Eric Heys

Company Name: The Tapco Group, Wixom MI Client: Foundry Specialty Siding Title: Foundry Product Brochure Senior Designer: Barbara LeBlanc Printer: Colortech Graphics, Inc.

Company Name: Thomson Reuters, New York NY Client: Practical Law Title: Practical Law Welcome Kit Art Director: Jennifer Casey Designer: Jennifer Casey Senior Marketing Manager: Yanique Eames Marketing Specialist: Saryn Koche

Company Name: U.S. Bank, Minneapolis MN Client: U.S. Bank Human Resources Title: Online Code of Ethics Brochure Designer: Louise Mortell

88 G D USA


Company Name: U.S. Bank, Minneapolis MN Client: U.S. Bank Foundation Title: United Way Campaign Brochure Designer: Louise Mortell

Company Name: United Industries Creative, Earth City MO Client: United Industries Title: Black FlagÂŽ Promotional Brochure Senior Art Director: Eric Ejchler Art Directors: Juan Hurtado, Eric Ejchler Design: United Industries Creative

Company Name: United States Conference of Catholic Bishops, Washington DC Client: National Collections Title: Collection for the Church in Central and Eastern Europe Art Directors: David Felber, Nicole Brown Designer: Shelly Coates

Company Name: University of New Haven, West Haven CT Client: Undergraduate Admissions Title: Forensic Science Program Brochure Art Director: Chris Teodosio Designer: Alicia Post

Company Name: Utah State University, Logan UT Client: Regional Campuses & Distance Education Title: RCDE Degree Cards Art Director: Ashlee Karen Designers: Meagan Roach, Millie Lewis Photographer: Levi Sim Marketing Director: Jay Wright Marketing Manager: Reuben Talbot

Company Name: Vanguard, Valley Forge PA Client: State of Missouri Title: MOST - Missouriâ&#x20AC;&#x2122;s 529 College Savings Plan Art Director: Vivian Ghazarian Designers: James Chiponis, Jillane Mable, Mary Filiatraut Photographer: Ron Berg Writer: Katie Maule Editors: Mia Stoner, Christine Herholz Proofreaders: Nikki Alvanitakis, Ana Conti Project Leader: Stephen Kane Marketing Manager: Stephen Kane Print Buyer: Ann Margaret Hinrichsen

GDUSA 89


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: Vanguard, Valley Forge PA Client: Vanguard Financial Advisor ServicesTM Title: Bond and Equity Indexing Brochures Art Director: Laney Waddel-Laden Designer: Craig Reese Writer: Ellen Brace Editor: Tracy Koontz Proofreaders: Ellen Weinstein, Susan Fuhs Project Leader: Sharon Dougherty Marketing Manager: Pete Petrillo

Company Name: Vemma Nutrition Company, Tempe AZ Title: Vemma Customer Brochure Art Director: Scott Flatt Designer: Kim Koogler

Company Name: Vemma Nutrition Company, Tempe AZ Title: This is Vemma Brochure Art Director: Scott Flatt Designer: Melanie Bray

Company Name: Waters Corporation, Milford MA Title: CORTECS Columns Brochure Art Director: Susan Corman Designer: Susan Corman Production: Renee Peters

Company Name: Waters Corporation, Milford MA Title: Waters ionKey/MS Brochure Art Director: Terry Kelley Designer: Tony Catlin Production: Renee Peters

Company Name: Werner Enterprises, Omaha NE Title: Driver Reference Guide Art Director: Fred Thayer Designer: Sadie Heisner Photographers: Sadie Heisner, Michelle Westphalen, Geoff Johnson

90 G D USA


AMERICAN INHOUSE DESIGN AWARDS | BROCHURES + COLLATERAL

Company Name: West Bend Mutual Insurance Company, West Bend WI Title: Personal Lines Flapper Project Art Director: Mandy Staver Designer: Mandy Staver

Company Name: xpedx Brand Marketing, Loveland OH Title: Tailored Retail Solutions Brochure Designer: Shannon R. Curran

Company Name: xpedx Brand Marketing, Loveland OH Title: Endurance Brand Swatchbooks Art Director: Michael Ireland Designer: Michael Ireland

GDUSA 93


We

know

how

you feel... Design plays a vital role in driving business forward. So, why are you the only one in your company who gets it? InSource is the global network for in-house creative business leaders connected by common professional experiences, knowledge, and best practices. Membership is free. Join today. in-source.org

Visit in-source.org for our 2013 event schedule.


CALENDARS

Company Name: AARP, Washington DC Title: AARP Community 2014 Calendar Art Director: Matthew Hlubny Designer: Matthew Hlubny Illustrator: Matthew Hlubny

Company Name: McCarthy Holdings, Inc., St. Louis MO Client: McCarthy Title: McCarthy Personalized Client Calendar Creative Director: Tom Blood Art Directors: Heather Fulcher, Genevieve Gillespie Designer: Genevieve Gillespie Copywriters: Tom Blood, Susan Garritano VP Communications: Phil Wiseman Printer: TuKaiz

Company Name: Prime Therapeutics, Bloomington MN Title: 2014 Employee Calendar Art Director: Molly Sullivan Designer: Nils Oiseth Production Artist: Jack Jerome

Company Name: Prime Therapeutics, Bloomington MN Title: 2013 Employee Calendar Art Director: Molly Sullivan Designer: Nils Oiseth Production Artist: Tim Fink

Company Name: University of Wisconsin Hospital and Clinics, Madison WI Client: UW Health Transplant Program and UW Organ and Tissue Donation Title: Be The One Calendar Art Director: Scott Weiss Designer: Scott Weiss Photographers: C&N Photography, John T. Greilick, John Maniaci, Andy Manis Copywriters: Anne Pankratz, Kathy Schultz Editor: Lori Saffian Photographic Post-Production: Michael Lemberger

GDUSA 95


CATALOGS

Company Name: American Counseling Association, Alexandria VA Client: ACA Publications Title: ACA Publications Catalog Art Director: Martha Chippari Designer: Martha Chippari

Company Name: C.F. Martin & Co., Inc., Nazareth PA Title: The 2014 String Catalog VP Brand Marketing/Creative Director: Amani Duncan Designer: Mandee Taylor

Company Name: C.F. Martin & Co., Inc., Nazareth PA Title: Limited Editions & New Models 2014 Catalog VP Brand Marketing/Creative Director: Amani Duncan Designer: Donna Hunter Photographer: John Sterling Ruth

Company Name: Ferguson Enterprises, Newport News VA Client: PROFLO Title: PROFLO Plumbing Products Catalog Designer: Tiffany Bell

Company Name: GAF, Wayne NJ Client: GAF Title: TOPCOAT速 Product Catalog Creative Director: Carlos Caicedo Art Director: Samuel Ballard Designer: Richard Kwon

Company Name: Henry Schein, Inc., Melville NY Client: Henry Schein Dental Title: Equipment & Technology Art Director: Sigita Penikas Designer: Sigita Penikas

96 G D USA


Company Name: LEGO, Enfield CT Title: LEGO Target In Store Flipbook Art Director: Chad Pelletier Designer: David Flood

Company Name: Loloi, Dallas TX Title: 2014 Spring Catalog 10th Anniversary Edition Design: Loloi Team

Company Name: PDC, Valencia CA Title: PDC Clincher Inmate ID Products Catalog Art Director: Breanne Fontes Designer: Gabriel Moreno Illustrator: Gabriel Moreno Photographer: Breanne Fontes

Company Name: United Industries Creative, Earth City MO Client: United Industries Title: United Industries Catalog Art Director: Eric Ejchler Design: United Industries Creative

Company Name: Walgreens, Chicago IL Client: Photo by Walgreens Title: Spring 2014 Photo Gifts & Cards Creative Director: Ryan Duritsa Art Director: Troy Hayes Designer: Jennalee Whittingham Photographer: Andy Barnes Associate Creative Director: Marina Karassellos

GDUSA 97


DIRECT MAIL + DIRECT RESPONSE

Company Name: Baptist Memorial Health Care, Memphis TN Client: Baptist System Title: Baptist OneCare Haiku & Canto Direct Mail Art Director: Sandy Olita Barron Designer: Sandy Olita Barron Copywriter: Barry Wolverton Marketing: Christie Rutherford

Company Name: Catholic Relief Services, Creative Services, Baltimore MD Client: Annual Giving and Awareness Title: 2013-2014 CRS Gift Catalog Art Director: Anny Djahova Designer: Anny Djahova Writer: Michael Gesker

Company Name: Catholic Relief Services, Creative Services, Baltimore MD Client: Annual Giving and Awareness Title: CRS 2014 Calendar Mailing Art Director: Irene Leizer Designer: Irene Leizer Photo Editor: Philip Laubner Writer: Michael Gesker

Company Name: Catholic Relief Services, Creative Services, Baltimore MD Client: Charitable Giving Title: CRS 2012 Annual Summary Mailing Art Director: Irene Leizer Designer: Irene Leizer Photo Editor: Philip Laubner Writer: Michael Gesker

Company Name: Catholic Relief Services, Creative Services, Baltimore MD Client: Annual Giving and Awareness Title: CRS 2013 Memorial Card Renewal Mailing Art Director: Irene Leizer Designer: Irene Leizer Writer: Michael Gesker

Company Name: Colgate University, Hamilton NY Title: Admission Postcards Art Director: Gerry Gall Photographer: Andrew Daddio

98 G D USA


Company Name: County of San Diego Department of Parks & Recreation, San Diego CA Title: Brilliance in Nature - A Venue Guide for Brides Designer: Vinnie Freeman Marketing Manager: Shannon Singler

Company Name: Delta Development Group, Mechanicsburg PA Client: Corporate Marketing Title: Disaster Preparedness Word Cloud Art Directors: Dan Sullivan, Robert Ross Designer: Amanda W. Chilton

Company Name: Delta Development Group, Mechanicsburg PA Client: Corporate Marketing Title: X Marks the Spot for Historic Tax Credits Art Director: Bonnie Wilkinson Mark Designer: Amanda W. Chilton Photographer: Bonnie Wilkinson Mark

Company Name: Golfsmith International, Austin TX Client: Golfsmith Title: Adjustability Direct Mail Art Directors: Scooter Thompson, Avi Schaeffer Designer: Claire Linden Copywriter: Alex Kroviak

Company Name: Hickok Cole Architects, Washington DC Title: GO25 Anniversary Campaign Art Director: Marilynn Mendell Designers: Noel Carson, Jennifer Murphy Illustrator: Noel Carson Concept Development: Michael Hickok, Yolanda Cole, Noel Carson, Jennifer Murphy, Marilynn Mendell

Company Name: IDEXX Laboratories, Westbrook ME Client: IDEXX Laboratories Title: Allergy Screen Direct Mail Creative Director: Josh Casey Designer: Nick Benefico Copywriter: Alice Ruvane Additional Support: Nicholle Morris, Thomas Hillman, Lisa Pulsifer, Tricia Griffin

GDUSA 99


AMERICAN INHOUSE DESIGN AWARDS | DIRECT MAIL + DIRECT RESPONSE

Company Name: IDEXX Laboratories, Westbrook ME Client: IDEXX Laboratories Title: BioResearch Oversize DM Creative Director: Peter Terhune Designer: Dina Jordan Copywriter: Peter Terhune Production Designer: Lucienne Timblin Additional Support: Pam Chamberlain, Nicholle Morris, Thomas Hillman, Lisa Pulsifer, Tricia Griffin

Company Name: Kaiser Permanente, Burbank CA Title: Kaiser Permanente Flu Campaign Associate Creative Director: Maggie Soldano Senior Designer: John Nosek Senior Writer: Kyle Critchfield Editor: Amanda Barrett

Company Name: Kaplan University, Fort Lauderdale FL Client: Career Services Department Title: Career Services Employee Folder Creative Director: John Howard Art Director: Nia Wall Designer: Richard Aldama Director of Content Development: John Tosner Project Manager: Denise Arabatzis VP, Brand Marketing: Roger Lee Contributors: Editorial Team

Company Name: Lane Bryant, Columbus OH Title: Pencil Me In Art Director: Mike Teal Designer: Jessica Bailey Photographers: Walter Chen, Chris Faytle

Company Name: Lane Bryant, Columbus OH Title: Picture Yourself In The Perfect Pair Art Director: Mike Teal Designer: Jessica Bailey Photographer: Walter Chen

Company Name: McGraw Hill Construction, New York NY Client: Dodge Title: Dodge 6 Capabilities Mailer Creative Manager: Jonathan Winn Design Director: Jason Scuderi Senior Director, Head of Marketing: William Taylor Marketing Manager: Susan Peterson

100 G D USA


Company Name: MSA Architects, Cincinnati OH Title: Pay It Forward Holiday Promotion Art Director: Michael N. Schuster, FAIA LEED AP Designers: Elizabeth Grisworld, Hannah Anderson, Alex Gennett Photographer: MSA Architects

Company Name: National Apartment Association, Arlington VA Title: What Drives You? NAA Capitol Conference Art Directors: Gillian Ginter, Michelle Sherman Designer: Gillian Ginter

Company Name: National Community Pharmacists Association, Alexandria VA Client: NCPA Foundation Title: NCPA Foundation Double Your Donation Mailer Art Director: Robert Lewis Designer: Marianela Guinand

Company Name: Orange County Sanitation District, Fountain Valley CA Title: FOG Mailer Art Director: Gregg Deterding Senior Public Affairs Specialist: Faviola Ochoa Miranda Engineering Program Assistant: Oanh Nguyen

Company Name: PennWell, Tulsa OK Client: WaterWorld Magazine Title: WaterWorld Postcard Designer: Sean Terska Publisher: Timm Dower Marketing Manager: Tim Chambers

Company Name: Realogy Holding Corporation, Madison NJ Client: Realogy - Preferred Alliance Title: Explore Summer Savings In A Click Creative Director: Tammy Cameron Designer: Tammy Cameron

GDUSA 101


AMERICAN INHOUSE DESIGN AWARDS | DIRECT MAIL + DIRECT RESPONSE

Company Name: Salt River Project (SRP) In-House Creative Department, Phoenix AZ Client: SRP Title: SRP Commercial Value Tool Kit Designer: Robin Abbott Program Marketing: Denise Hayes Copy Editor: Heather Albert Printing: SRP In-House Print Services

102 G D USA


EDITORIAL DESIGN | BOOKS

Company Name: American Bar Association, Chicago IL Client: ABA Publishing/TIPS Title: Adventure and the Law Art Director: Kelly Book Production: Elizabeth Kulak

Company Name: American Bar Association, Chicago IL Client: ABA Section of Dispute Resolution Title: The Choreography of Resolution Art Director: Monica Alejo Cover and Interior Design: Monica Alejo Production: Elizabeth Kulak Cover Illustration: Roksan Kohen

Company Name: American Bar Association, Chicago IL Client: ABA Publishing/ABA Section of State and Local Government Law Title: Social Media and Local Governments Art Director: Kelly Book

Company Name: American Bar Association, Chicago IL Client: ABA Senior Lawyers Division Title: Alzheimerâ&#x20AC;&#x2122;s and the Law Art Director: Andrew O. Alcala Designer: Andrew O. Alcala

Company Name: American Bar Association, Chicago IL Client: ABA Publishing Title: Pass the Bar Exam Art Director: Kelly Book Production: Elizabeth Kulak

Company Name: American Bar Association, Chicago IL Client: ABA Publishing Title: The Innocent Killer Art Director: Elmarie C. Jara

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AMERICAN INHOUSE DESIGN AWARDS | BOOKS

Company Name: American Bar Association, Chicago IL Client: ABA Forum on Entertainment and Sports Industries Title: How To Play The Game Art Director: Elmarie C. Jara

Company Name: American Bar Association, Chicago IL Client: ABA Solo, Small Firm, and General Practice Division Title: Music Law for the General Practitioner Art Director: Anthony Nuccio Designer: Anthony Nuccio

Company Name: Barnes & Noble, New York NY Title: The Republic and Other Dialogues Leatherbound Edition Designer: Scott Russo

Company Name: Dimensional Fund Advisors, Austin TX Title: Matrix Book Creative Director: Kim Kiser Designers: Chris Bash, Kristin Holloway

Company Name: Keller Williams Marketing, Austin TX Client: KellerINK Title: The ONE Thing Art Director: Caitlin McIntosh Designers: Caitlin McIntosh, Hespenheide Design, Michael Balistreti Illustrator: Caitlin McIntosh

Company Name: Kohn Pedersen Fox Associates, New York NY Title: Petersen Automotive Museum Conceptual Design Art Director: Rachelle Vagy (in collaboration with Trent Tesch)

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AMERICAN INHOUSE DESIGN AWARDS | BOOKS + NEWSLETTERS

Company Name: Morgan, Lewis & Bockius LLP, Philadelphia PA Title: Tribute Book for James D. Pagliaro Art Directors: Mitzi Cruz, Rohith Roy Designer: Lauren S. Braun Illustrator: Rohith Roy Photographer: Nicole M. Williams Writer: Mona C. Zeiberg Editor: Ji Sun Lee

Company Name: Topco Associates LLC/Creative Services, Elk Grove Village IL Title: Over the Top Decorating & Baking Solutions - The Sweet Idea Book Art Director: Shelbi Sturges Designer: Kathy Kolba Photographer: Deforest Group Food Stylist: Kathy Joy

Company Name: Rutgers Center for Advanced Infrastructure and Transportation (CAIT), Parsippany NJ Title: Rutgers CAIT Transportation Today Newsletter Art Director: Allison Thomas Designer: Allison Thomas Printer: Brilliant Graphics, Exton PA

Company Name: S&P Capital IQ Creative Services, New York NY Client: S&P Capital IQ and MCSI Title: GICS - Global Industry Classification Standard Art Director: Elizabeth Naughton Designer: Barrie Singer

Company Name: ESCO Corporation/Creative Services, Portland OR Client: ESCO Title: ESCO 100-Year Anniversary Ladle Art Director: Pete Jirles Designers: Kari Dehn, Kevin Jaquette

Company Name: THOR, Inc., Broomfield CO Title: THOR Advantage Newsletter Designer: Tessa Snyder Manager, Marketing Communications: Trisha Hall

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AMERICAN INHOUSE DESIGN AWARDS | PUBLICATIONS

Company Name: American College of Cardiology, Washington DC Client: ACC Corporate Communications Title: Cardiology Magazine Cover, NCDR: Leading Registry Innovaton; Q3-2013 Creative Director: Morgan Bramlet Designer: Tony Ciccolella Illustrator: Randy Lyhus Traffic and Production: Sara Langston, Kristen Moye Senior Editor: Shalen Fairbanks

Company Name: Bowling Green State University, Bowling Green OH Title: BGSU Summer 2013 Magazine Creative Director: Jeff Artz Illustrator: Sean Forney Photographers: Craig Bell, Brad Phalin Editor: Terri Carroll Chief Communications Officer: Robin Gerrow

Company Name: Cary Academy, Cary NC Title: Cary Academy Viewbook Art Director: Toye Eskridge Designer: Leslie Santilli Illustrator: Leslie Santilli Photographers: Steve Muir, Evan Pike, Toye Eskridge

Company Name: Colgate University, Hamilton NY Title: Colgate Viewbook Art Director: Karen Luciani Photographer: Andrew Daddio Writer: Dan DeVries Contributor: Karen Long

Company Name: Crete Carrier Corporation, Lincoln NE Title: Carry On Digest (Spring 2014) Art Director: Justin L. Gibson Designer: Justin L. Gibson Copywriter: Jessica Zelmer

Company Name: Foreign Policy Association, New York NY Client: FPA Executive Office Title: Foreign Policy Association Book Review (Winter/Spring 2014) Art Director: Tonya Leigh Designer: Tonya Leigh Illustrator: Alex Nabaum Photographer: Kenji Mori Copy/Advertising: Kristen Glaudi, Rosemary Scott

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Company Name: Gateway Church, Southlake TX Title: Gateway Life Magazine Series Creative Director: Shane Dennehey Art Director: Jeremy Tyson Designers: Jeremy Tyson, Megan White, Justin Miller Illustrators: Jeremy Tyson, Melissa Runyon, Jonathan Griswold, Justin Miller Photographer: Cory Hale

Company Name: International Coach Federation, Lexington KY Title: Coaching World, February 2014 Brand Designer: Stephanie Wright Communications Coordinator: Abby Heverin Director of Brand Management: Lindsay Bodkin

Company Name: McGraw Hill Construction, New York NY Client: Dodge Title: Dodge Insiderâ&#x20AC;&#x2122;s Guide Art Director: Cindy Saavedra Design Director: Jason Scuderi Illustrator: Brendan Bathrick Copywriter: Nora Foster Senior Director, Head of Marketing: William Taylor Director of Marketing: Eileen Lamadore Marketing Manager: Susan Peterson

Company Name: McGraw Hill Construction, New York NY Client: McGraw Hill Construction Title: SMR Green Retail and Hospitality Creative Manager: Juan Ramos Art Director: Alison Lorenz Illustrator: LOULOU & TUMMIE Senior Director, Head of Marketing: William Taylor Editorial: Harvey M. Bernstein, Michelle Russo, Donna Laquidara-Cara, Enver Fitch

Company Name: McGraw Hill Construction, New York NY Client: McGraw Hill Construction Title: SMR Information Mobility Creative Manager: Juan Ramos Art Directors: Alison Lorenz, Melissa Washington Illustrator: Mark Allen Miller Senior Director, Head of Marketing: William Taylor Editorial: Harvey M. Bernstein, Stephen Jones, Michelle Russo, Donna Laquidara-Cara

Company Name: McGraw Hill Construction, New York NY Client: Dodge Title: Dodge Global Network Brochure Design Director: Jason Scuderi Copywriter: Karen McIntyre Senior Director, Head of Marketing: William Taylor Director of Marketing: Eileen Lamadore Marketing Manager: Susan Peterson

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AMERICAN INHOUSE DESIGN AWARDS | PUBLICATIONS

Company Name: Medi-Weightloss Franchising USA, LLC, Tampa FL Client: Medi-Weightloss Franchisees and Patients Title: MediLiving Series Art Director: Vanessa Cohen Designers: Vanessa Cohen, Maria Gazabon Photographers: Vanessa Cohen, Tanya Consaul Editors: Carol Balkcom, Kimberley Brown-Smith

Company Name: National Association of REALTORS®, Chicago IL Client: REALTOR® Magazine Title: Home Making Editorial Feature Art Director: Julie Fournier

Company Name: National Community Pharmacists Association, Alexandria VA Client: NCPA Management Institute Title: 2013 NCPA Digest Art Director: Robert Lewis Designer: Marianela Guinand

Company Name: National Community Pharmacists Association, Alexandria VA Client: America’s Pharmacist Title: America’s Pharmacist - Finding the Perfect Mix Art Director: Robert Lewis Designer: Marianela Guinand

Company Name: National Community Pharmacists Association, Alexandria VA Client: America’s Pharmacist Title: America’s Pharmacist - Boom Town Pharmacies Art Director: Robert Lewis Designer: Marianela Guinand

Company Name: Prime Therapeutics, Bloomington MN Title: Specialty Drug Trend Insights Art Director: Molly Sullivan Designer: Nils Oiseth Production Artist: Susie Patterson

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Company Name: S&P Capital IQ Creative Services, New York NY Title: CreditWeek, October 2, 2013 Art Director: Elizabeth Naughton Designers: Heidi Dolan, Henry Tom, Maura Gibbons, Barrie Singer

Company Name: S&P Capital IQ Creative Services, New York NY Title: CreditWeek, July 17, 2013 Art Director: Elizabeth Naughton Designers: Heidi Dolan, Henry Tom, Maura Gibbons, Barrie Singer

Company Name: Stampington & Company, Laguna Hills CA Title: Digital Inspiration Creative Director: Kellene Giloff Art Director: Mykaela Riehle Designer: Mykaela Riehle Editor In Chief: Christen Olivarez President and Publisher: Kellene Giloff

Company Name: State Street Global Advisors, Boston MA Title: IQ Magazine Covers Art Director: Abigail Scholz Designers: Abigail Scholz, Patrice Bedard Illustrator: Patrice Bedard

Company Name: Tarrant County College District Graphics, Fort Worth TX Client: Tarrant County College Title: Projection Magazine Main Feature, Spring 2013 Creative Director: Arturo Martinez Art Director: Marco Rosales Designer: Marco Rosales

Company Name: University of Baltimore, Baltimore MD Title: UB School of Law Prospectus Art Director: Gigi Boam Designer: Stephen Turgi Photographer: Chris Hartlove

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AMERICAN INHOUSE DESIGN AWARDS | PUBLICATIONS

Company Name: Utah State University, Logan UT Client: Regional Campuses & Distance Education Title: RCDE Campus Viewbook Publications Art Director: Ashlee Karen Designer: Ashlee Karen Photographer: Levi Sim Marketing Director: Jay Wright Marketing Manager: Dana Romney

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IDENTITY DESIGN

Company Name: City of Lakeland, Lakeland FL Client: Communications Office Title: City of Lakeland Brand Identity System Designer: Patrick Patterson

Company Name: Colgate University, Hamilton NY Title: Innovation and Disruption Symposium Art Director: Katherine Mutz

Company Name: Crawford & Company, Atlanta GA Title: Global Brand Positioning & Guidelines Art Directors: Daron Davis, Ryan Hayslip (SlipVisual), Rebecca Khan VP/Global Marketing Director: Sue Friesen

Company Name: Ennis, Inc. - National Marketing, Midlothian TX Title: Ennis Rebranding Art Directors: Steven Osterloh, Betty Camenzind Designer: Robert Schwenkler Photographer: Aaron Godfrey Marketing Coordinator: Mallory Blumer

Company Name: Ferguson Enterprises, Newport News VA Client: Ferguson Careers Title: Recruiting Campaign - Website, Pop-Up Display, Postcard and Video Art Director: April Snider Designer: April Snider Photographer: Josh Napier Video Director/Producer: Josh Napier Editor: Barry Boniface Graphics Artist/Compositor: Barry Boniface, Jeff Russell

Company Name: Global Payments Inc., Atlanta GA Title: Global Payments Rebranding Creative Director: Amy W. Corn Art Director: Chris Werger Designer: Chris Werger Project Manager, Copywriter and Quality Control: Laura Coerper Digital Project Manager, Copywriter and Quality Control: Beth Bergmann

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AMERICAN INHOUSE DESIGN AWARDS | CORPORATE IDENTITY PROGRAMS

Company Name: Kenshoo, Chicago IL Title: New Kenshoo Corporate Identity Art Director: Margo Kahnrose Designers: Savannah Million, Elizabeth Kohrman Illustrators: Savannah Million, Elizabeth Kohrman

Company Name: MetLife, New York NY Client: MetLife Voluntary & Worksite Benefits Title: MetLife FEDVIP Dental Campaign Senior Designer: Allison Chess Writer: Genny Kellam AVP/Creative Director: Timothy Holmes Associate Creative Director: Jeremy Stevens Motion Graphics Manager: Annie Esposito

Company Name: Moore Norman Technology Center, Norman OK Title: Future Now! Campaign To Recruit High School Students Designer: Brandon Rottmayer Marketing Director: Stephanie Royse Creative Coordinator: Anna Trowbridge, APR

Company Name: National Trust for Historic Preservation, Washington DC Client: HOPE Crew Title: HOPE Crew Identity Art Director: Mary Butler Designer: Meagan Lilly

Company Name: National Trust for Historic Preservation, Washington DC Client: Save the Dome Campaign Title: Save the Dome Identity Art Director: Mary Butler Designer: Maegan Lilly

Company Name: Physicians Mutual, Omaha NE Client: Physicians Mutual Title: Physicians Mutual All Employee Meeting Creative Director: Ronda Scripter Art Director: Amy Thurmond Designer: Jill Friesen Project Advisor: Debra Walton, Vice President of Marketing & Communications Services Project Co-Chairs: Kim Holzapfel, Bernie Post, Corporate Communications

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Company Name: TCA Graphic Design Studio, Irvine CA Client: TCA Architects Title: TCA Corporate Branding Art Director: India Howlett

Company Name: Twinstate Technologies速, Morrisonville NY Title: Twinstate Technologies速 Corporate Identity Art Director: Dawn K. Terrick Designer: Diego Lapasini

Company Name: Werner Enterprises, Omaha NE Title: We Are Werner Series Art Director: Fred Thayer Designers: Sadie Heisner, David Garcia Photographers: Sadie Heisner, Michelle Westphalen, Geoff Johnson

Company Name: Wilson Sporting Goods, Chicago IL Title: Wilson Tennis Racquet Graphics - HYPERION Racquets Designer: David Stafford Photographer: John Reed

Company Name: Wilson Sporting Goods, Chicago IL Title: Wilson Baseball Bat Graphics - NITRO Series Creative Director: Stu Cohn Art Director: Tim McCaffrey Designer: Cass Whitworth Photographer: John Reed

Company Name: Wilson Sporting Goods, Chicago IL Title: Wilson Baseball Bat Graphics - XPLOSION Series Creative Director: Stu Cohn Art Director: Tim McCaffrey Designer: Cass Whitworth Photographer: John Reed

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AMERICAN INHOUSE DESIGN AWARDS | LETTERHEAD + STATIONERY

Company Name: Alfie Christiansen, Rancho Cucamonga CA Client: CA Independent Provider Training Center Title: CAIPTC Letterhead and Stationery System Designer: Alfie Christiansen

Company Name: CannonDesign, Chicago IL Title: CannonDesign Corporate Stationery Art Directors: Yasuo Kishibe, Lisa Lim Designers: Yasuo Kishibe, Lisa Lim Photographer: Yiuhuai Hu

Company Name: Diplomat, Flint MI Title: Diplomat Business Cards Art Director: James Kosmerick Designer: Andrew Smith

Company Name: Twinstate Technologiesr, Morrisonville NY Title: Twinstate TechnologiesÂŽ Letterhead and Stationery System Art Director: Dawn K. Terrick Designer: Diego Lapasini

Company Name: Vanguard, Valley Forge PA Title: Vanguard Social Media New Yearâ&#x20AC;&#x2122;s Package Art Director: Vivian Ghazarian Designer: Michelle James Writer: Amy Walker Marketing Manager: Bonnie Cruice Print Buyer: Ann Margret Hinrichsen

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AMERICAN INHOUSE DESIGN AWARDS | LOGOS, TRADEMARKS + SYMBOLS

Company Name: American Counseling Association, Alexandria VA Client: ACA Conference & Meetings Title: ACA Conference Logo Art Director: Martha Chippari Designer: Carlos Soto

Company Name: AutoTrader.com, Atlanta GA Title: AutoTrader.com 15 Year Anniversary Logo Designer: Katie Andrews Illustrator: Katie Andrews Copywriter: Bruce Behrens

Company Name: Baltimore Symphony Orchestra, Baltimore MD Client: BSO Development Department Title: Governing Members Logo Designer: Justin Gillies

Company Name: Baptist Memorial Health Care, Memphis TN Client: Baptist College of Health Sciences Title: BCHS T-shirt Logo Art Director: Jil Foutch Designer: Jil Foutch

Company Name: BNY Mellon Asset Management Technology/Creative Design Services, New York NY Client: BNY Mellon Asset Management Title: BNY Mellon Quattro Logo Art Director: John Thudium Designer: John Thudium

Company Name: Chandon Nicholas, Vero Beach FL Client: Watercrest Senior Living Group Title: Shellbrooke Logo Art Director: Marc Vorkapich Designer: Jacqueline Williams Illustrator: Jacqueline Williams

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AMERICAN INHOUSE DESIGN AWARDS | LOGOS, TRADEMARKS + SYMBOLS

Company Name: Chandon Nicholas, LLC, Vero Beach FL Client: Tricore Human Capital Management Title: Tricore Logo Art Director: Marc Vorkapich Designer: Jacqueline Williams Illustrator: Jacqueline Williams

Company Name: Clarus Marketing Group, Middletown CT Client: Clarus Marketing Group Title: DeliveryDeals Logo Art Director: Stephen Rovetti Designers: Stephen Rovetti, Liz Kaseta, Caitlin Everin

Company Name: DarbyDarby Creative, Coral Gables FL Title: DarbyDarby Creative Logo Art Director: Keith L. Darby Designer: Keith L. Darby Illustrator: Keith L. Darby Photographer: Keith L. Darby

Company Name: Diplomat, Flint MI Title: Diplomat Logo Art Director: James Kosmerick Designer: Andrew Smith

Company Name: Diplomat, Flint MI Title: Diplomat University Logo Art Director: James Kosmerick Designer: Andrew Smith

Company Name: Einstein Healthcare Network/EHN Media Services, Southampton PA Client: Human Resources Department/LiveWell Title: Get Fit Stay Fit Symbol - Staff Wellness Art Director: Ron Kalstein Designer: Ron Kalstein Illustrator: Ron Kalstein

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Company Name: Ferguson Enterprises, Newport News VA Title: 30 Days of Ferguson Social Campaign Logo Designer: Laura Smark

Company Name: Ferguson Enterprises, Newport News VA Title: Conqueror Logo Design Art Director: David Porterfield Designer: David Porterfield

Company Name: Hitachi Data Systems, Santa Clara CA Client: Hitachi Data Systems Title: 2014 Sales Kickoff: Beyond Art Director: Terry Hight Designer: Kaycee Lang

Company Name: Institute of International Education, New York NY Title: Generation Study Abroad Logo Art Director: Barbara Taff Illustrators: Barbara Taff, Atif Toor

Company Name: Kids II, Atlanta GA Title: IngenuityTM Logo Design Art Directors: Adam Bain, Chase Ferguson Designers: Chase Ferguson, Ben Jackson, BFG Communications

Company Name: Lockheed Martin, Owego NY Client: Lockheed Martin Title: ARTAMISTM Logo Art Director: Brandie Shoemaker Designer: Brandie Shoemaker Illustrator: Brandie Shoemaker

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AMERICAN INHOUSE DESIGN AWARDS | LOGOS, TRADEMARKS + SYMBOLS

Company Name: Lockheed Martin, Baltimore MD Client: Lockheed Martin & Rice University Title: LANCER Logo Art Director: Kevin B. Moore Designer: Kevin B. Moore Illustrator: Kevin B. Moore

Company Name: Malwarebytes Corporation, San Jose CA Title: Malwarebytes Anti-Exploit Logo Visual Designer: Sid Bodalia Director of Marketing: David Curtner

Company Name: National Trust for Historic Preservation, Washington DC Title: Woodlawn + Pope-Leighey Logos Creative Director: Mary Butler Designers: Maegan Lilly, Rachael Marr

Company Name: NDSU Distance & Continuing Education, Fargo ND Client: Ideaspace at NDSU Distance and Continuing Education Title: IDeaspace Logotype Creative Director: Ludvik Herrera Designer: Jason Gunkel

Company Name: New England Coffee Company, Malden MA Title: New England Coffee Logo Stamp Designer: KatieLynn Miller

Company Name: Sauk Valley Community College, Dixon IL Title: 50th Anniversary Symbol Art Director: Jenny Bumba Designer: Jenny Bumba

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Company Name: The Official Office Of, Huntsville TX Client: FATE (Foundations in Art: Theory and Education) Title: PostHaus: A FATE Regional Workshop Designer: W. Anthony Watkins

Company Name: University of Arkansas - Fort Smith, Fort Smith AR Client: Campus and Community Events Title: The Blue Lion at UAFS Downtown Logo Art Director: Jeff Harmon Designer: Peter Cullum

Company Name: xpedx Brand Marketing, Loveland OH Title: Be Well Transition Kit Logo Designer: Shannon R. Curran

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10. internet design_17.1. Self Promo Impo 7/28/14 11:10 AM Page 120

INTERNET DESIGN

Company Name: Centre College, Danville KY Title: Centre College Website Redesign Art Director: Ryan Lanigan Designer: Ryan Lanigan

Company Name: Diplomat, Flint MI Title: Diplomat.is Website Art Director: James Kosmerick Designers: Andrew Smith, Rebecca Thresher, Jacob Kolinko Illustrator: Andrew Smith Copywriters: Alan Dore, Abby Bearman, Justine Dolorfino Web Developer: Stephanie Mondeau

Company Name: Ferguson Enterprises, Newport News VA Title: 30 Days of Ferguson Social Campaign Designer: Laura Smark

Company Name: Florida International University, Miami FL Title: Campus Life Website Designer: Jan-Pierre Ruiz

Company Name: Kelley Blue Book, Irvine CA Client: Consumer Marketing Title: KBB.com Essentials Email Newsletter Art Director: Melissa Nicholson Designer: Lee Lawrence

Company Name: Kids II, Atlanta GA Title: OballTM Brand Website Art Director: Adam Bain Designers: Andrew Stewart, Chase Ferguson Photographer: Danny Acres

120 GDUSA


Company Name: LEGO, Enfield CT Title: Walmart LEGO Landing Page Art Director: Tammy Quinn Designer: Tammy Quinn

Company Name: MathWorks, Natick MA Title: Careers at MathWorks Website Art Director: Robert S. Davison Designer: Chris Roth Editor: Margaret Meehan Developers: Nick Galotti, Matt Allen

Company Name: McCarthy Holdings, Inc., St. Louis MO Client: McCarthy Title: McCarthy Healthcare Folio Creative Director: Tom Blood Art Directors: Heather Fulcher, Genevieve Gillespie Designers: Heather Fulcher, Genevieve Gillespie Copywriters: Tom Blood, Susan Garritano, Amy Burger VP Communications: Phil Wiseman

Company Name: McCarthy Holdings, Inc., St. Louis MO Client: McCarthy Title: mccarthy150.com Creative Director: Tom Blood Art Directors: Heather Fulcher, Genevieve Gillespie Designers: Heather Fulcher, Genevieve Gillespie Copywriters: Tom Blood, Susan Garritano VP Communications: Phil Wiseman Web Developer: TOKY

Company Name: MORE Magazine/Meredith Corporation, New York NY Client: MORE Uncorked Title: MORE Uncorked Wine Club Website Creative Director: Heather M. Sears Designer: Heather M. Sears Photographer: Frances Janisch

Company Name: NCSA, University of Illinois Urbana-Champaign, Urbana IL Client: National Center for Supercomputing Application Title: NCSA Website Art Director: Paula Popowski IA and Copywriter: Trish Barker Developer: Steve Kleinvehn Interns: Alexandra Dye, Nick Galloway

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AMERICAN INHOUSE DESIGN AWARDS | INTERNET DESIGN

Company Name: NCTA, Washington DC Client: Cable Show Title: Cable Show Website Design Designer: Lisa Otto Web Producer: Lisa Hamilton Developer: Romeo Ngo Senior Developer: Tor Johnson

Company Name: New York Life & MainStay Investments, Parsippany NJ Title: MainStay Investments Web Site

Company Name: PennWell, Tulsa OK Client: HydroVision TV Title: Introducing HydroVision TV Banners Designer: Sean Terska Publisher: Marla Barnes Marketing Manager: Cassie Chitty

Company Name: RentPath, Norcross GA Client: Apartment Guide Title: AG Challenge Website Art Directors: Steven Butler, Frank Jones Designer: Steven Butler

Company Name: Sallie Mae Creative Services, Newton MA Title: Smart Option Student Loan Landing Page Art Director: Jennifer Camelio Designers: James Terrasi, Tiffany Warren Copywriter: David Goldberg

Company Name: United Industries Creative, Earth City MO Client: United Industries Title: Garden Safer Website Senior Art Director: Eric Ejchler Art Directors: Juan Hurtado, Eric Ejchler Design: United Industries Creative

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Company Name: ViaSat, Inc., Englewood CO Title: Exede Internet Responsive Landing Page Design Art Director: Nate Baldwin Designer: Nate Baldwin

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MULTIMEDIA + INTERACTIVE DESIGN

Company Name: AARP, Washington DC Title: AARP 2012 Annual Report iPad App Art Directors: Mike Hilker, Matt Rosser Designer: Matt Rosser Illustrator: Matt Rosser

Company Name: CMT, Nashville TN Title: 2013 CMT Artists Of The Year CMT VP Creative: Peter Mannes CMT On-Air Director: David Bennett CMT On-Air Project Manager: Shawna O’Neill CMT Senior Animator: Ryan Rowland CMT Animators: Warren Beck, Elizabeth Hargrove, John Monaghan, Tom Oakerson, David Bennett CMT Senior Production Animator: David Wright CMT Production Animator: Lisa Rueckert Additonal Animation: Justin McClure Creative, The Ether Original Music Composition: Popular Beats Combo, Malcolm Francis

Company Name: IDEXX Laboratories, Westbrook ME Client: IDEXX Laboratories Title: Catalyst One Interactive Sales Tool Creative Director: Travis Goulder Designer: Nick Benefico Copywriter: John Casey Editor: Lisa Pulsifer Production Designers: Lucienne Timblin, Suzanne Jeanneret Project Managers: John Gosselin, Marcy Scharf Traffic Manager: Tricia Griffin Additional Support: Jansen Savic, Dina Jordan, Renee Thorington, John Santoro, Jen Marshall, Matt Kennedy, Kim Ayre

124 G D USA

Company Name: American Council on Exercise, San Diego CA Client: American Council on Exercise Title: Salute You Video Creative Director: Ian Jensen Copywriter: Amanda Lawson

Company Name: Global Payments Inc., Atlanta GA Title: Global Payments Facebook Creative Director: Amy W. Corn Art Director: Chris Werger Designer: Chris Werger Project Manager and Copywriter: Beth Bergmann Quality Control and Copywriter: Laura Coerper

Company Name: InventHelp, Pittsburgh PA Client: InventHelp’s National Sales Team Title: Empty Seat Syndrome Video/Editing/Production Lead: Andy Wenke Creative Direction/Writing/Acting (“The Dr.”): Bob Hohn Graphic Design and Production Assistance: Phil Haragos, Amanda Miller Acting (“Johnny”): Steve Barringer


Company Name: Kaplan University, Fort Lauderdale FL Title: 2013 Holiday E-Card Creative Director: John Howard Copywriter: Bill Dorgan Interactive Art Director: Mike Halak Director of Content Development: John Tosner Project Manager: Denise Arabatzis VP, Brand Marketing: Roger Lee Contributors: Editorial Team

Company Name: Lockheed Martin, Owego NY Client: Lockheed Martin Title: Indago Video Art Director: James Wells Designer: Benedict J. Cabot III Photographers: James Wells, Benedict J. Cabot III, Keith Heim Project Coordinator: Brandie Shoemaker

Company Name: Lockheed Martin, Baltimore MD Client: MST ARISE Title: MST ARISE Presents African American Contributions to Americaâ&#x20AC;&#x2122;s Legacy of Innovation Art Director: Kenneth Russell Designer: Kenneth Russell Illustrator: Kenneth Russell

Company Name: MTV Networks, New York NY Title: LogoTV App Launch Promotion Creative Director: Amelia Irwin Art Director: Jungln Yun Design/Animation: Sin Young Kim Writer/Producer: Katie Shesh

7 Company Name: Prime Therapeutics, Bloomington MN Title: Go & Do Video Campaign Art Director: Molly Sullivan Designers: Gordon McIntyre-Lee, Larsen Design Animation, Post-Production: Pixel Farm

Company Name: Truco Enterprises, LP, Carrollton TX Title: Summer Time Art Director: Ann Halbrooks Designer: Ashley Watson

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AMERICAN INHOUSE DESIGN AWARDS | MULTIMEDIA + INTERACTIVE DESIGN

Company Name: Truco Enterprises, LP, Carrollton TX Title: Garlic Breath Art Director: Ann Halbrooks Designer: Ashley Watson

Company Name: Werner Enterprises, Omaha NE Title: Werner Overview Video Art Director: Fred Thayer Video Production: Dundee Digital

126 G D USA

Company Name: Truco Enterprises, LP, Carrollton TX Title: Airport Security Art Director: Ann Halbrooks Designer: Ashley Watson


PACKAGING

Company Name: 3M Global Design Lab, St. Paul MN Client: Scotch® Expressions Tape Title: Scotch® Expressions Tape Dispenser Art Director: Katlyn Myrvold Designer: Katlyn Myrvold Photographer: Stafford Photography

Company Name: Champlin Architecture, Cincinnati OH Title: Action Figure Packaging for Trick Photo Contest Art Director: Mindy Allen Designer: Mindy Allen Photographer: Mindy Allen

Company Name: Developmental Studies Center, Emeryville CA Title: Being a Writer Grade 3 Teacher’s Package Art Director: Roberta Morris Designer: Roberta Morris Illustrators: Margaret Lee, Michael Wertz

Company Name: Eagle Eye Produce, Idaho Falls ID Title: Simply Good, Diced Blends Art Director: Nathan Klingler Designer: Nathan Klingler Photographers: Brian Twede, Twede Photography Studios

Company Name: Golfsmith International, Austin TX Client: Golfsmith Title: Holiday Gift Cards Art Director: Trish Olives Designer: Amanda Gorena Copywriter: Alex Kroviak

Company Name: Harpoon Brewery, Boston MA Title: Harpoon Octoberfest Creative Director: Adam Bailey Illustrator: James Holzman Senior Designer: James Holzman Copywriters: Liz Melby, Charles Storey Brand Manager: Chris Bonacci

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AMERICAN INHOUSE DESIGN AWARDS | PACKAGING

Company Name: John Paul Mitchell Systems , Los Angeles CA Client: John Paul Mitchell Systems Title: Awapuhi Holiday 2013 Gift Sets Creative Director: Sharyn Belkin Locke Art Director: Ashley Cha Designer: Ashley Cha Copywriter: Kaveri Nair Copy Director: Tara Ennis

Company Name: John Paul Mitchell Systems, Los Angeles CA Client: John Paul Mitchell Systems Title: Paul Mitchell Holiday 2013 Gift Sets Designers: Sharyn Belkin, Margo Graxeda Copywriter: Kaveri Nair Design Director: Sharyn Belkin Locke Copy Director: Tara Ennis

Company Name: John Paul Mitchell Systems, Los Angeles CA Client: John Paul Mitchell Systems Title: Paul Mitchell Vintage Collection Tools Packaging Creative Director: Sharyn Belkin Locke Art Director: Ryan Franks Designer: Ryan Franks Copywriter: Kaveri Nair Copy Director: Tara Ennis Production Artist: RenĂŠe Carmichael

Company Name: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Aquafina FlavorSplash Liquid Water Enhancers Designers: PepsiCo Design & Innovation, Pearlfisher

Company Name: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Aquafina FlavorSplash Sparkling Water Designers: PepsiCo Design & Innovation, Pearlfisher

Company Name: PepsiCo Design & Innovation, New York NY Client: PepsiCo Title: Premium Pepsi Aluminum Bottle Designers: PepsiCo Design & Innovation, Tether

128 G D USA


Company Name: Topco Associates LLC/Creative Services, Elk Grove Village IL Title: Aura Laundry Detergent Package Design Art Director: Shelbi Sturges Designer: Kathy Kolba Production Artist: Neil Lorentzen

Company Name: Topco Associates LLC/Creative Services, Elk Grove Village IL Title: Over the Top Decorating & Baking Solutions Package Design Art Director: Shelbi Sturges Designer: Kathy Kolba Photographer: Deforest Group Production Artist: Neil Lorentzen Food Stylist: Kathy Joy

Company Name: Topco Associates LLC/Creative Services, Elk Grove Village IL Title: Shurfine Crackers Package Design Art Director: Shelbi Sturges Designers: Brian Carron, Ellen Senrich Photographer: Deforest Group Food Stylist: Becky Roller

Company Name: Tricor Braun Design and Innovation, St. Louis MO Client: Natural Alternatives International Title: Juice Plus Packaging

Company Name: Truco Enterprises, LP, Carrollton TX Title: On The Borderr Salsa Verde Art Director: Ann Halbrooks Designer: Ashley Watson

Company Name: United Industries Creative, Earth City MO Client: United Industries Title: Cutterr Backwoods Dry Insect Repellent Packaging Art Director: Eric Ejchler Design: United Industries Creative

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AMERICAN INHOUSE DESIGN AWARDS | PACKAGING

Company Name: United Industries Creative, Earth City MO Client: United Industries Title: Mulch-LockTM Packaging Art Director: Eric Ejchler Design: United Industries Creative

Company Name: United Industries Creative, Earth City MO Client: United Industries Title: Cutter速 Sport Insect Repellent Packaging Senior Art Director: Eric Ejchler Art Directors: Eric Ejchler, Juan Hurtado Design: United Industries Creative

Company Name: Vemma Nutrition Company, Tempe AZ Title: Vemma Renew Art Director: Scott Flatt Designer: Melanie Bray

Company Name: ViJon, St. Louis MO Title: Body Harmony Package Design Art Director: Jon Null Designer: Jon Null

Company Name: ViJon, St. Louis MO Client: Target Title: Salon Selects Nail Polish Remover Package Design Art Director: Frances Wun Designer: Frances Wun

Company Name: ViJon, St. Louis MO Title: Dollar Hand Soap Program Package Design Art Director: Frances Wun Designer: Frances Wun

130 G D USA


Company Name: ViJon, St. Louis MO Title: Dollar Hand Soap Program - Fruit Soap - Package Design Art Director: Renee Biss Designer: Renee Biss

Company Name: ViJon, St. Louis MO Client: Walmart Title: Dollar Soap - Patterned Art Director: Larry Sims Designers: Renee Biss, Larry Sims

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POP, SIGNS, DISPLAYS + ENVIRONMENTAL GRAPHICS

Company Name: AARP, Washington DC Client: AARP Life Reimagined Title: AARP Life Reimagined Dream Wall Art Directors: Elizabeth Imber, Matthew Hlubny Illustrators: Elizabeth Imber, Matthew Hlubny, Michael Hilker

Company Name: AutoTrader.com, Atlanta GA Client: AutoTrader.com Public Relations Title: AutoTrader.com Pit Stop Media Lounge Auto Show Booth Designer: Ramona Stalinescu Illustrator: Ramona Stalinescu

Company Name: BD, Franklin Lakes NJ Title: National Sales Meeting: Main Stage Environmental Graphics

Company Name: City Year, Inc., Boston MA Title: Lobby Refresh Art Director: Andy Dean Designer: Andy Dean Illustrator: Andy Dean Photographer: Elliot Haney

Company Name: GAF, Wayne NJ Title: IRE Digital Displays Creative Director: Carlos Caicedo Art Director: Samuel Ballard Designer: David Shin

Company Name: IDEXX Laboratories, Westbrook ME Client: IDEXX Laboratories Title: IDEXX Synergy Center Environmental Graphics Creative Director: Travis Goulder Designers: Andrew Gervais, Travis Goulder Production Designer: Andrew Gervais Additional Support: Heather Cote, Sinisa Bajic, Betsy Richards, Dorothy Lepage

132 G D USA


Company Name: Kaiser Permanente, Burbank CA Title: Kaiser Permanente Shop KP Director of Creative Services: John Crane Associate Creative Director: Tom Devine Art Director/Senior Designer: Amber Podratz Writer: Michelle Spencer Production Artist: Steve SooHoo

Company Name: Kids II, Atlanta GA Title: IngenuityTM Baby Base 2-in-1 Tradeshow Display Art Director: Adam Bain Designer: Ben Jackson

Company Name: KitchenAid, Benton Harbor MI Title: 2014 Chicago Housewares Booth Designers: Ashley Klee, Mandy Allen Creative Services Supervisor: Kathy Craig Project Manager: Sigrid Ott

Company Name: L’Oréal Paris, Tuckahoe NY Client: L’Oréal Paris Customer Marketing for Walmart Title: Classics We Adore Art Director: Clare Kostow Designer: Peter Rossetti

Company Name: LEGO, Enfield CT Title: LEGO Store City Window Art Director: John Parkinson Designer: John Parkinson

Company Name: LEGO, Enfield CT Title: LEGO Store Holiday Window Art Director: Chad Pelletier Designer: Michelle Clapsaddle

GDUSA 133


POP, DISPLAYS, SIGNS + ENVIRONMENTAL GRAPHICS

Company Name: LEGO, Enfield CT Title: LEGO Heritage Display Art Directors: Chad Pelletier, John Parkinson, Tammy Quinn Designer: Clinton Williams

Company Name: LEGO, Enfield CT Title: LEGO Corporate Toy Fair Booth Art Directors: Chad Pelletier, Tammy Quinn Designer: Tammy Quinn

Company Name: McGraw Hill Construction, New York NY Client: Dodge Title: Dodge 6 Capabilities Trade Show Senior Director, Head of Marketing: William Taylor Design Director: Jason Scuderi Creative Manager: Jonathan Winn Director Events and Tradeshows: Amy Katz

Company Name: Merck Creative Studios, Whitehouse Station NJ Client: Merck IT Title: IT Solution Spot Art Director: Dean Pillion Designer: Frances Small Design and Production: Cory Livezey

Company Name: MSA Architects, Cincinnati OH Client: Northern Kentucky University Title: NKU Student Success Center Principal In-Charge: Michael N. Schuster, FAIA LEED AP Environmental Graphic Design Team: Elizabeth Grisworld, Hannah Anderson Architecture & Interior Design Team: Dwayne Boso, Kathryn Theobald, Chris Schoonover Rohs Photographers: Joe Harrison, JH Photography, Inc.

Company Name: National Association of Manufacturers, Washington DC Title: NAM Hub Employee Lounge Art Director: Pamela Lind Designer: Cameron Alvarez

134 G D USA


Company Name: National Hockey League, New York NY Title: 2013 NHL Entry Draft Stage Graphics Creative Director: Paul Conway Art Director: Angel Delvalle

Company Name: Topco Associates LLC/Creative Services, Elk Grove Village IL Title: Tippy Toes by TopCare Merchandising Materials Designer: Tina Truszkowski

Company Name: Vanguard, Valley Forge PA Client: Vanguard Financial Advisor ServicesTM Title: Connect Winter 2014 Sales Conference Poster Art Director: Laney Waddel-Laden Designer: Craig Reese Writer: Mike Donahue Project Lead: Deborah Leach Marketing Manager: Jennifer Effgen

GDUSA 135


POSTERS

Company Name: AEG Worldwide Los Angeles , CA Client: Los Angeles Film Festival Title: Los Angeles Film Festival Posters Art Directors: Todd Howk, Dave Auther Designer: Lisa Clark

Company Name: AEG Worldwide Los Angeles , CA Client: AEG Sports Title: Nike Basketball 3on3 Tournament Art Directors: Todd Howk, Dave Auther Designer: Brian Mallman

Company Name: American Association of Colleges of Pharmacy, Alexandria VA Client: Office of Institutional Research Title: Pharmacy Education: Student Pharmacist Q&A Infographic Poster Designer: Tricia Ekenstam Gordon

Company Name: American Psychological Association, Washington DC Client: Public Interest Directorate Title: Girls Talk: Sexualization of Girls Designer: Paul C. Boone Editor: Deborah C. Farrell

Company Name: ASSA ABLOY Door Security Solutions, New Haven CT Title: Complete Doorway Solutions Poster Art Director: Faye Pite Designer: Chery Targonsky

Company Name: Auburn University, Auburn AL Client: School of Industrial + Graphic Design Title: Auburn Industrial + Graphic Design Program Promotions Art Director: Courtney Windham Designer: Courtney Windham Illustrator: Courtney Windham Photographer: Courtney Windham

136 G D USA


Company Name: Baltimore Symphony Orchestra, Baltimore MD Client: BSO Creative Department Title: Beethoven & Mozart Concert Poster Art Director: Elisa Watson Designer: Justin Gillies

Company Name: Baptist Memorial Health Care, Memphis TN Client: Baptist College of Health Sciences Title: Singing in the Rain Poster Art Director: Jil Foutch Designer: Jil Foutch

Company Name: BD, Franklin Lakes NJ Title: Earth Day Poster

Company Name: Chapman University, Strategic Marketing & Communications, Orange CA Client: Chapman University Title: Events Poster Creative Director: Jeff Brouwer Senior Designer: Ryan Tolentino

Company Name: Chapman University, Strategic Marketing & Communications, Orange CA Client: Chapman University Title: Mark Your Calendar Creative Director: Jeff Brouwer Art Director: Rosalinda Monroy Designer: Rosalinda Monroy

Company Name: Colgate University, Hamilton NY Title: Project 13 Poster Art Director: Katherine Mutz

GDUSA 137


AMERICAN INHOUSE DESIGN AWARDS | POSTERS

Company Name: Courtney Windham Design, Auburn AL Client: Auburn University, School of Industrial + Graphic Design Title: GDDG Graphic Design Student Show + Designing Green Competition Poster 2014 Art Director: Courtney Windham Designer: Courtney Windham Illustrator: Courtney Windham Photographer: Courtney Windham

Company Name: Crete Carrier Corporation, Lincoln NE Title: Haul of Fame Posters Art Director: Justin L. Gibson Designer: Justin L. Gibson Photographer: Alex Jacobsen Copywriter: Justin L. Gibson

Company Name: Drexel University, Philadelphia PA Client: Westphal College of Media Arts & Design Title: 2013/2014 Recruitment Poster Art Director: Mark Willie Designer: Mark Willie

Company Name: ElectriCities Strategic Communications, Raleigh NC Client: NC Public Power Title: Copper Theft Poster Art Director: Ed Roberts Designer: Steve Dreyer Copywriter: Matt Wagner

Company Name: ETS, Princeton NJ Title: IP Awareness Day Poster Creative Director: Rob Adams Designer: Paul Eisler Writer: Dawn Nikithser Editorial Director: Laura Rose

Company Name: ETS, Princeton NJ Title: Password Posters Creative Director: Rob Adams Designer: Marita Gray Writer: Jaini Moulik Editorial Director: Laura Rose

138 G D USA


Company Name: Global Payments Inc., Atlanta GA Client: Facilities Title: Expansion Poster Creative Director: Amy W. Corn Art Director: Chris Werger Designer: Chris Werger Project Manager, Copywriter and Quality Control: Laura Coerper

Company Name: Global Payments Inc., Atlanta GA Client: Employee Committee Title: Valentineâ&#x20AC;&#x2122;s Poster Creative Director: Amy W. Corn Art Director: Chris Werger Designer: Chris Werger Project Manager, Copywriter and Quality Control: Laura Coerper

Company Name: Grand Valley State University, Grand Rapids MI Client: Department of Art and Design Title: Second Annual Juried Student Show Art Director: David King Designer: David King

Company Name: Hillsdale College, Hillsdale MI Client: The John E.N. & Dede Howard Department of Music Title: Jazz & Big Band Poster Series Designer: Bryan C. Springer

Company Name: Hot Topic, City of Industry CA Title: Get In Our Pants Campaign Creative Director: Diego Chamorro Designers: Eduardo Garcia, Alec Urtusuastegui Photographer: Chad Sengstock Copywriter: Mark Cooley

Company Name: IDEXX Laboratories, Westbrook ME Client: IDEXX Laboratories Title: 10,000 Catalyst Poster Creative Director: Travis Goulder Designer: RenĂŠe Thorington Copywriter: Thomasin Heyworth Production Designer: Andrew Gervais, Suzanne Jeanneret Other: Nick Dibiase, Sara Stone, Marcy Scharf, Tricia Griffin, Lisa Pulsifer

GDUSA 139


AMERICAN INHOUSE DESIGN AWARDS | POSTERS

Company Name: Kelley Blue Book, Irvine CA Client: Community Relations Title: Canstruction Poster Art Director: Lee Lawrence Designer: Lee Lawrence

Company Name: MathWorks, Natick MA Title: MATLAB Expo Promotional Poster Art Directors: Julia Daggett, Robert S. Davison Designer: Maren Swanson Editor: Julie Cornell

Company Name: Merck Creative Studios, Whitehouse Station NJ Client: Merck Rainbow Alliance Title: LGBT PRIDE Celebrate It! Art Director: Frances Small

Company Name: New York Institute of Technology, New York NY Title: Source 2014 Poster Art Director: Rozina Vavetsi Designer: Rozina Vavetsi Illustrator: Rozina Vavetsi

Company Name: Newport Corporation, Irvine CA Client: Corporate Division Title: Corporate Investor Poster Art Director: Trish Magdaleno Designer: Trish Magdaleno Illustrator: Trish Magdaleno

Company Name: Parsons Corporation, Chicago IL Title: 2014 APTA Legislative Dinner Poster Creative Director: Kathy Sara Designer: Abby Jeuell Content Manager: Alexis Carreno

140 G D USA


AMERICAN INHOUSE DESIGN AWARDS | POSTERS

Company Name: Parsons Corporation, Chicago IL Title: Parsons Artweek 2013 Poster Series Creative Director: Kathy Sara Art Director: Joanna Piotrowicz Designer: Joanna Piotrowicz Copywriter: Ryan Zimmerman

Company Name: R-N-R Showprint/Old Dominion University, Norfolk VA Client: Old Dominion University Art Department Title: Hatch Showprint Lecture and Workshop Poster Designers: Ivanete Blanco, David Shields

Company Name: State Street Global Advisors, Boston MA Title: ISO Campaign Posters Art Director: Abigail Scholz Designers: Abigail Scholz, Patrice Bedard Illustrators: Abigail Scholz, Patrice Bedard

Company Name: The Official Office Of, Huntsville TX Client: Sam Houston State University Department of Art Title: Visiting Designer Announcement Designer: W. Anthony Watkins

Company Name: University of Northern Iowa, Department of Art , Cedar Falls IA Client: Gallery of Art, University of Northern Iowa Title: Spring 2014 Student Exhibition Poster Art Director: Philip Fass Designer: Rhiannon Rasmussen Printer: The Pioneer Group

Company Name: West Bend Mutual Insurance Company, West Bend WI Title: Bike To Work Tracker Board Art Director: Mandy Staver Designer: Mandy Staver

GDUSA 143


PUBLIC SERVICE + PRO BONO PROJECTS

Company Name: Centers for Disease Control and Prevention, Tucker GA Title: Adolescents, Technology and Reducing Risk for HIV, STDs and Pregnancy: White Paper Report Art Director: Mark Conner Designer: Mark Conner

Company Name: Loyola University Health System, Westchester IL Client: Loyola Development Title: Ovarian Cancer Awareness Bookmark Art Director: Laura Passero Designer: Amanda Sinclair

Company Name: New York Institute of Technology, New York NY Client: American Cancer Society Title: Festive in FlipFlops Art Director: Patty K. Wongpakdee Designer: Patty K. Wongpakdee Illustrator: Patty K. Wongpakdee

Company Name: New York Institute of Technology, New York NY Client: American Cancer Society Title: Allan Shedlin Memorial Golf Classic Designer: Rozina Vavetsi Illustrator: Rozina Vavetsi

Company Name: Starkville in Motion, Mississippi State MS Client: Mississippi State University Title: Share The Road Designer: Peter Ban

Company Name: The Junior League of Atlanta, Inc., Atlanta GA Title: Hotline Newsletter Redesign Art Director: Anjum Mohyuddin Designer: Anjum Mohyuddin VP of Marketing: Deanna Anderson Director of Publications: Lora Hawk Assistant Editor: Susan Smith

144 G D USA


Company Name: U.S. Bank, Minneapolis MN Client: U.S. Bank Itasca Project Title: Impact & Aspiration: A 10-Year Anniversary Celebration Designer: Louise Mortell

GDUSA 145


SALES PROMOTION AND SALES KITS

Company Name: AARP, Washington DC Client: AARP Events Team Title: AARP Promotional Pins for Member Event Art Director: Matt Rosser Designer: Matt Rosser Illustrator: Matt Rosser

Company Name: A+E Networks/360 Creative, New York NY Client: HISTORY Title: HISTORY FYC Emmy Kit Art Director: Lauren Matsumoto Design Director: Eric Moskal Project Manager: Lauren Carrabs Director, Print Production: Tish Muccino

Company Name: A+E Networks/360 Creative, New York NY Client: Lifetime Public Relations Title: Witches of East End Press Kit Design Director: Eric Moskal Senior Art Director: John Walter Project Manager: Lauren Carrabs Director, Print Production: Tish Muccino

Company Name: A+E Networks/360 Creative, New York NY Client: Lifetime Public Relations Title: Devious Maids Press Kit Design Director: Eric Moskal Art Director: Lauren Matsumoto Merchandising Manager: Antoinette Postles Director, Print Production: Tish Muccino

Company Name: Allianz Life Insurance Company of North America, Minneapolis MN Title: Super Bowl 2014 Relationship Building Campaign Creative Director: Richard Gibson Art Director: Sally Manzano Copywriter: Kyle Wilson Production: Mary Beth Boening Project Leader: Ariane Wyman

Company Name: Allianz Life Insurance Company of North America, Minneapolis MN Title: Mission 1st Ticket Campaign Creative Director: Richard Gibson Art Director: Rick Dupre Copywriter: Craig McNamara Production: Mary Beth Boening Project Leader: Kara Bjorngaard

146 G D USA


Company Name: Cal Poly Pomona Foundation, Pomona CA Client: Bronco Bookstore Title: Power Couple Photo Contest Art Director: Edwin Santiago Designer: Lily Ly Photographer: Lily Ly

Company Name: CBRE, Inc., Philadelphia PA Title: Broker & Property Marketing Promotional Campaign Art Director: Brigit Bruning Designer: Brigit Bruning

Company Name: DeLaval Inc., Vernon Hills IL Client: North American Cow Comfort Division Title: Swinging Cow Brush Door Hanger Art Director: David Andrews Designer: Lisa Macias Photographer: Bjorn Qvarfordt

Company Name: Ennis, Inc. - National Marketing, Midlothian TX Title: Ennis UCS Kit Art Director: Betty Camenzind Designer: Aaron Godfrey Photographer: Aaron Godfrey Marketing Coordinator: Mallory Blumer

Company Name: Ennis, Inc. - National Marketing, Midlothian TX Title: Ennis Tag & Label Kits Art Director: Betty Camenzind Designers: Robert Schwenkler, Aaron Godfrey Photographer: Aaron Godfrey Marketing Coordinator: Mallory Blumer

Company Name: Fluke Corporation, Everett WA Client: Fluke North American Sales Title: Big Bike Sweepstakes/GWP Promotion Designer: Yvonne DeShazo Photographer: Louis Fliger Project Manager: Angela Freese

GDUSA 147


AMERICAN INHOUSE DESIGN AWARDS | SALES PROMOTION + SALES KITS

Company Name: iCIMS, Inc., Matawan NJ Title: Guide to Sourcing the Best Candidates Art Director: Jay Peine Designer: Jay Peine

Company Name: MediMedia Managed Markets, Yardley PA Title: MediMedia Managed Markets Campaign Designer: Karen Onorato Website Developer: Travis Tingey

Company Name: MetLife, New York NY Client: MetLife Retail Insurance Product Marketing Title: MetLife Promise Whole Life Select 10/20/65 Senior Designer: Allison Chess Writer: Geneva Kellam AVP/Creative Director: Timothy Holmes Associates Creative Director: Jeremy Stevens

Company Name: Physicians Mutual , Omaha NE Client: Physicians Mutual Agency (Face-to-Face) and Pre-Need Distributions Title: 2014 Sales Convention Stationery & Kit Creative Director: Ronda Scripter Art Director: Amy Johnson Designer: Amy Johnson Copywriter: Val Green

Company Name: Physicians Mutual, Omaha NE Client: Physicians Mutual Agency (Face-to-Face) and Pre-Need Distributions Title: 2015 Sales Convention Stationery & Kit Creative Director: Ronda Scripter Art Director: Amy Johnson Designer: Scott Piper Copywriter: Val Green

Company Name: PRP Companies, San Luis Obispo CA Title: Hello, Weâ&#x20AC;&#x2122;ve Missed You! Art Director: Rachell Newburn Designer: Heather Woolsey

148 G D USA


Company Name: Salt River Project (SRP) In-House Creative Department, Phoenix AZ Client: SRP Title: SRP Residential EE Program: Spring Training Shade Screen Fan Designer: Mary E. Gober Illustrator: John Colquhoun Senior Marketing Analyst: Lori Rogers Communications Production Representative: Drew Dominowski Copy Editor: Heather Albert Printing: SRP In-House Print Services

Company Name: State Street Global Advisors, Boston MA Title: DC T-Shirt Promotions Art Director: Abigail Scholz Designer: Patrice Bedard

Company Name: Topco Associates LLC/Creative Services, Elk Grove Village IL Title: Cape Covelle Seafood Market Sales Materials Designer: Tina Truszkowski Photographer: Deforest Group Food Stylist: Kathy Joy

Company Name: Topco Associates LLC/Creative Services, Elk Grove Village IL Title: Over the Top Decorating & Baking Solutions Sales Kit Designer: Kathy Kolba Photographer: Deforest Group Production Artist: Tina Truszkowski Food Stylist: Kathy Joy

Company Name: Vanguard, Valley Forge PA Client: Vanguard Financial Advisor ServicesTM Title: Connect Winter 2014 Sales Conference Kit Art Director: Laney Waddel-Laden Designer: Craig Reese Writer: Jason Method, Miriam Hill Editor: Tracy Koontz, Ellen Weinstein Proofreader: Susan Fuhs Project Leader: Deborah Leach Marketing Manager: Jennifer Effgen

Company Name: West Bend Mutual Insurance Company, West Bend WI Client: Marketing Department Title: 2014 Co-Op Advertising Kit Art Director: Charlotte Reyes Designer: Charlotte Reyes Photographers: Charlotte Reyes, Doug Edmunds Copywriter: Mary Ellen Oâ&#x20AC;&#x2122;Connor

GDUSA 149


AMERICAN INHOUSE DESIGN AWARDS | SALES PROMOTION + SALES KITS

Company Name: West Bend Mutual Insurance Company, West Bend WI Client: Sales Department Title: 2014 Partners in Excellence Travel Guide Art Director: Charlotte Reyes Designer: Charlotte Reyes Copywriter: Mary Ellen O’Connor

150 G D USA

Company Name: West Bend Mutual Insurance Company, West Bend WI Client: Commercial Lines Department Title: Commercial Lines Target Market Kit Art Director: Charlotte Reyes Designer: Charlotte Reyes Photographers: Charlotte Reyes, Doug Edmunds Copywriter: Mary Ellen O’Connor


FREE INFORMATION To request product information from advertisers featured in this issue visit:

www.gdusa.com/freestuff.php You can also contact the advertisers directly as provided below or fax this page back to 212.696.4564

COMPANY NAME

m m m m m m m m m

1 123RF

17, 29, 41, 159

www.123rf.com

2 4over

141

www.4over.com

3 Academy of Art University

5

www.academyart.edu

4 Admore

22

www.admorefolders.com

5 Art Resource

23

www.artres.com

6 Artisan

37

www.artisantalent.com

7 Berthold

7

www.artisantalent.com

8 Choose Print

20

www.chooseprint.org

9 Clearwater Paper

m 10 m 11 m 12 m 13 m 14 m 15

19

pandp@clearwaterpaper.com

Corporate Image

15

www.corp-image.com

Dollar Photo Club

IBC

www.dollarphotoclub.com

Domtar

33

www.domtar.com

Endurance

9, 49

www.enduranceforprint.com

Erickson Stock

27

www.ericksonstock.com

Graph Expo www.graphexpo.com

COMPANY NAME

PAGE

35

m m m m m m m m m m m m m m m

PAGE

11

16 Hoefler & Co. www.typography.com

25

17 Imagers www.imagers.com

94

18 InSource www.in-source.org

13

19 International Paper www.internationalpaper.com

22

20 Jam Paper www.jampaper.com

21 Kallima Paper

IFC

www.kallima.com

3

22 Mohawk www.mohawkconnects.com/ marketing-page/strathmore-notes

23 Pantone

1

www.pantone.com

24 Roland

23

www.rolanddga.com/bn

25 Shutterstock

BC

www.shutterstock.com

26 Two Sides

17, 29

www.youlovepaper.info/us

27 UniKeep

41

www.unikeep.com

28 Verso

31

www.versopaper.com

29 Yupo

91

www.yupo.com

30 Health and Wellness Awards

158

www.gdusa.com/contests/hwda14/enter/

G D U SA 153


SUSTAINABILITY REPORTS + CSR

Company Name: BD, Franklin Lakes NJ Title: BD Sustainability Report

Company Name: Blue Cross Blue Shield Association, Chicago IL Client: Blue Cross and Blue Shield Companies Title: Investing in Americaâ&#x20AC;&#x2122;s Health 2012 CSR Report Creative Director: Doris Chan Designer: Lisa Janunas

Company Name: Dell, Round Rock TX Client: Dell Global Brand Title: Dell 2020 Legacy of Good Plan Art Director: Megan Stohr Designers: Corey Carbo, Andrew VanHyfte, Cam Todd Account: Savannah Mitra, Kirsten Zienty

Company Name: McDermott Will & Emery, Chicago IL Title: Global Reach, Lasting Impact Social Responsibility Report Designers: Christine Kim, Kristen Wexler

Company Name: National Association of Manufacturers, Washington DC Title: Improving Federal Energy Savings Through Performance Contracting Art Director: Pamela Lind Designer: Cameron Alvarez

154 G D USA


PRESENTATIONS

Company Name: AutoTrader Group, Atlanta GA Title: Driving Sales Executive Summit Presentation Design Designer: Danielle Omega

Company Name: Fluke Corporation, Everett WA Client: Fluke Biomedical Title: AAMI Multimedia Presentation Designer: Jordan Barber Photographer: Louis Fliger

GDUSA 155


INFOGRAPHICS

Company Name: Clarus Marketing Group, Middletown CT Client: Clarus Marketing Group Title: Clarus Monsters Infographic Art Director: Stephen Rovetti Designers: Stephen Rovetti, Liz Kaseta, Caitlin Everin

Company Name: Diplomat, Flint MI Title: Get the Facts, Not the Flu Art Director: James Kosmerick Designer: Andrew Smith Illustrator: Andrew Smith Copywriter: Justine Dolorfino

Company Name: Diplomat, Flint MI Title: Non-Smokers, Too Art Director: James Kosmerick Designer: Andrew Smith Illustrator: Andrew Smith Copywriter: Justine Dolorfino

Company Name: Diplomat, Flint MI Title: Heart Health Infographic Art Director: James Kosmerick Designer: Rebecca Thresher Illustrators: Andrew Smith, Rebecca Thresher Copywriter: Abigail Bearman

Company Name: Diplomat, Flint MI Title: Prostate Cancer Awareness Art Director: James Kosmerick Designer: M. Jacob Kolinko Illustrator: M. Jacob Kolinko

Company Name: Florida International University, Miami FL Title: OSFL Infographic Designer: Dexter L. Grooms Jr.

156 G D USA


Company Name: Prime Therapeutics, Bloomington MN Title: Drug Trend Infographic + Flip Book Art Director: Molly Sullivan Designers: Nils Oiseth, Steve Gamache Production Artist: Susie Patterson

Company Name: RentPath, Norcross GA Client: Apartment Guide Title: Moving Etiquette Infographic Art Director: Steven Butler Designer: Steven Butler

Company Name: RentPath, Norcross GA Client: Apartment Guide Title: Leads Infographic Art Directors: Steven Butler, Brian Broxton Designer: Brian Broxton

Company Name: Sallie Mae Creative Services, Newton MA Title: Creative Services Infographic Art Director: Jennifer Camelio Designer: Nicole Robichaud

GDUSA 157


For five decades, GDUSA has presented competitions that focus on areas of growth and opportunity for graphic design. In 2014, that's the perfect description of health and wellness, the hottest topic in the news and the fastest-growing segment of the economy. This new competition encompasses the big picture of healthcare: traditional medical industries such as doctors and nurses, hospitals and homecare, pharmaceuticals and insurance, as well as newly energized preventive and holistic areas such as fitness and exercise, meditation and spiritual, and natural and organic lifestyles.

hEAlTh + WEllNESS dESiGN  AWARdS The Best in Graphic Design PRESENTEd by

GRAPhic dESiGN USA

SPONSOREd by

ERicKSON  STOcK

ENTER  NOW  AT

www.gdusa.com/healthcontest2014

dEAdliNE: AUGUST  15, 2014


LEAD CREA ATIVEL T LY CREATIVELY

1 2 3 R OW F ASTER

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MASTER of PRO PROFESSIONAL OFESSIONAL STUDIES DESIG GN MANAGEMENT DESIGN Without a doubt, the ab ability bility of a designer to stand out in a crowd is important. But it’ it’ss not the only thing our students learn here. Ou ur curriculum includes the Our strategy,, marketing, perfect combination of leadership, strategy and operations, finances, an nd even the legal ramifications Master of the industry. industry. The Mas ster of Professional Studies in Design Management Degree De egree is a two-year, two-year, intensive program that will change chang ge the way you see the world of design. design And change tthe way the world sees you. you

For more information vi visit sit bridgeport.edu/SASD/M MPS. bridgeport.edu/SASD/MPS.

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PRINT FITS WELL IN THE MARKETING MIX

A Proven Team Player That Drives Results BY GERRY BONETTO

Many of today’s most successful marketers use cross-channel multimedia campaigns to get their messages out. In fact, a recent Experian survey showed that 88% of respondents plan to integrate three or more channels in their 2014 marketing campaigns.1 Not surprisingly, the best results often come when these multiple channels are used synergistically, with one message integrated across various media. But what might come as a surprise to some is that print is still a valuable part of the marketing mix. For example, as recently reported in Adweek 2 and the Wall Street Journal3 a growing number of e-commerce sites are now adding printed catalogs to a marketing mix that typically also includes email, display ads, social media and more. These retailers have apparently discovered what other companies already knew: Print catalogs help boost online sales.4

Which of these tactics has worked the best? Because the campaign was designed to use all of these media synergis-

The ongoing Choose Print campaign is an excellent example

tically, it’s impossible to say. But has print been a driving

of the value of taking a coordinated, multimedia approach –

force in the campaign’s success? The answer to that is a

and including print as part of the mix.

resounding “yes”!

First launched in 2011, the Choose Print campaign aims

NOTES

to get the word out that print is not only recyclable, renew-

1

Experian, The 2014 Digital Marketer

able and sustainable, it’s also a proven way to drive online

2

Adweek.com, Emma Bazilian, A Growing Number of

sales and deliver results. The hub of the Choose Print campaign is the ChoosePrint.org website. Updated each

E-Commerce Sites Are Moving Into Print, March 31, 2014 3

month, the website is a one-stop source for printers, graphic

Retailers Like Bonobos, Boden, Athleta Mail So Many

designers, ad agencies and marketing professionals to access the latest research, articles and downloadable resources about print’s marketing power and environmental record.

Wall Street Journal (wsj.com), Elizabeth Holmes, Why Online

Catalogs, April 16, 2014 4

Kurt Salmon, Is the Catalog Dead? Not in the Omnichannel World, 2013

To drive people to this site, the cross-channel campaign has included a wide variety of print and digital media: direct mail postcards, printed brochures, ads and inserts in trade

GERRY BONETTO is VP Government Affairs for Printing Industries Association, Inc. of Southern California (PIASC) and a Choose Print content provider. PIASC is the trade association for the graphic arts

journals, media releases, prewritten articles available for

community in Southern California. Founded in 1935 and incorporated in

reprint in other organizations’ newsletters and marketing

1944, today, PIASC is the largest graphic arts trade association in the

materials, articles in industry publications, vehicle wraps,

nation. Choose Print is an educational campaign designed to promote the effectiveness of print and to reinforce the fact that print on paper is a

mentions within industry e-blasts, YouTube videos, blog

recyclable and renewable and thus a sustainable environmental choice.

posts, social media sites, trade shows and expos.

Choose Print is sponsored by PIASC. Contact: ChoosePrint.org

160 G D U SA


Profile for Graphic Design USA

GDUSA July/August 2014  

American Inhouse Design Awards, The Creative Team of the Future Survey, Summer Stock

GDUSA July/August 2014  

American Inhouse Design Awards, The Creative Team of the Future Survey, Summer Stock

Profile for gdusa