La Quinta Gem November 2017

THE VOICE OF BUSINESS

THANKSGIVING IN LQ

13 BREW IN LQ BRINGS CRAFT BREW CRAZE TO THE DESERT 12

HISTORY OF LA QUINTA: LA QUINTA DESERT CLUB

08 RENOVATION UPDATE

NOVEMBER 2017

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THANK YOU FOR THE MAJOR SPONSORSHIP PROVIDED BY The Greater Coachella Valley Chamber of Commerce (GCVCC) was created in 2016 in cooperation with the former Coachella, La Quinta, Cathedral City and Indio Chambers, along with the Cabazon Band of Mission Indians and Twenty-Nine Palms Band of Mission Indians.

It enhances and significantly improves the way businesses interact with each other and the community in the entire Coachella Valley. As a Regional Chamber, the GCVCC delivers services and benefits to its members on a scope not seen before in the area.

GCV LA QUINTA CHAMBER BOARD OF DIRECTORS

Doug Motz, Chairman | Doug Motz Insurance Agency Jeremy Cullifer | Treasurer, Jules Market Jeff Fishbein | Secretary, Coldwell Banker Residential Brokerage Ray Dominguez | Lamar Outdoor Advertising Palm Springs Randy Foulds | Foulds & Feldmann Insurance Agency Gerri Lynch | Manzo Embassy Suites La Quinta Hotel & Spa Ratna Williams | Desert Sun Media Group Mickey Jumapao | Envoy Mortgage THE GEM PRODUCTION TEAM

eMBe | Editorial & Creative The Gem is the official publication of the GCVCC. Circulation: Approximately 23,000. Distributed free to all residents, Chamber members and businesses in La Quinta. To advertise please call (760) 347-0676.

Please Note: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those of the GCVCC, its Board of Directors, or the advertisers in The Gem. The GCVCC endorses no person, political candidate or opinion unless specifically stated. The Gem reserves the right to edit all submissions for grammar, length, and questionable content. Advertisers please note that colors may look slightly darker, or slightly lighter due to variables in the printing process. Questions comments? Email us at info@GCVCC.org or call (760) 347-0676.

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Contact us today to set up an appointment with an account executive to review your business needs.

(760) 347-0676 info@gcvcc.org gcvcc.org Economic Development Networking | Education Referrals Community Involvement Connections | Advertising

There's No Better Time to Become a Member of the Valley’s 1st Regional Chamber!

The Greater Coachella Valley Chamber (GCVCC) is made up of these area Chambers: Cathedral City, Coachella, Indio, La Quinta, Cabazon Band of Mission Indians, Twenty Nine Palms Band of Mission Indians.

The Chamber offers local businesses the largest referral program, powerful networking coverage throughout the valley, and unmatched print and event exposure opportunities.

GCVCC is also your pro-business legislative advocate!

NOVEMBER 2017 | CONTENTS CHAIRMAN’S MESSAGE

Doug Motz

06

DESERT SANDS EDUCATIONAL FOUNDATION IS PROUD TO ANNOUCE THIS YEAR’S CAM FEST

Desert Sands Unified School District

07

RENOVATION UPDATE 08

Patrick Cisneros, Director Facilities Services and Mary Perry, Public Information Officer WHEN TO ADJUST YOUR HOMEOWNERS INSURANCE POLICY

Jeff Fishbein, Coldwell Banker Residential Brokerage

09

ENJOY PACIFIC STANDARD TIME IN THE DESERT AND BEYOND

10

LANDLORD INSURANCE: WHAT YOU NEED TO KNOW

Douglas Motz, Douglas Motz Insurance

11

HISTORY OF LA QUINTA: LA QUINTA DESERT CLUB: GONE, BUT NOT FORGOTTEN

12

BREW IN LQ BRINGS CRAFT BREW CRAZE TO THE DESERT

13

CITY NEWS

14-19

MEMBER NEWS

20

GREATER COACHELLA VALLEY CHAMBER NEW MEMBER SPOTLIGHT

21

THE HIDDEN VALUE IN HOME CARE

Steve Bona

22

SOME FUN FACTS ABOUT COFFEE!

Kerry Anderson, Owner of SIP Coffee House & Juice Bar

23

RIGHT EXERCISE PROGRAM TO PREVENT FALLS 24

Michael K Butler, co-owner of Kinetix Health and Performance Center GRANDPARENTS BEWARE

25

SIGN UP TO VOLUNTEER FOR THE CAREERBUILDER CHALLENGE

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BEING SAFE IN TODAY’S CYBERWORLD

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THE NEW GOLD RUSH IN HOME DÉCOR - AND IT’S EVERYWHERE!

Ev Levin Gerisch, elg design

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WHAT’S NEW ON GOOGLE? WHY YOUR FAVORITE SITE MIGHT BE HARDER TO FIND

30 GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 5

CHAIRMAN’S MESSAGE By: Douglas Motz La Quinta Business District Chairman The holidays are coming and I can’t believe it’s that time of year again! As I take time to reflect on what I am thankful for, I can honestly say I am so thankful to live in the City of La Quinta. This city has so much to offer, whether it be for families or adults! With the weather cooling down there is not a better time to be outside & enjoy our GEM of a city. The Certified Farmers Market is back in Old Town La Quinta on Main Street, Art on Main Street (formerly “Art Under the Umbrellas”) is starting October 28, 2017 on select Saturdays from 10am4pm.

If you have not been to one of our Veteran’s Day Celebrations, I encourage you to attend as we honor our Veterans who have served our country! The celebration is Saturday, November 11, 9 A.M. Center Campus For the adults come out & join the City of La Quinta for their 2nd Annual “Brew in LQ”, Saturday November 18 at 4:00 P.M. at the Civic Center Park.

Come enjoy brews, food, music and art at this event. (You must be 21 & over to attend) The Greater Coachella Valley Chamber of Commerce announces “SMALL BUSINESS WEEK”! In support of all local merchants, Coachella Valley Small Business Week is November 16th – 25th and will end with “Small Business Saturday”, a national shopping holiday held on the Saturday after Thanksgiving.

The GCVCC will kick off with a Business EXPO held on November 16, 2017 from 4:00 PM to 7:30 PM at the Fantasy Springs Special Event Center.

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Join us in spreading gratitude: • CVRM Thanksgiving Food Drive • Santa Paws 5K Heating or A/C • Toys For Tots Tune-up1

760.766.1784 CallTheGeneral.com Promo 10078. Not valid with other offers or on previous purchases. See company representative for all details that may apply. 1Per system. Offer ends 11/30/17. Lic #686310

SAVEETHEEDATE!

Kick off your holiday shopping by taking your family out for a LOCAL shopping day at several of our exceptional boutiques, where you can “shop till you drop”!

From myself and The GCV La Quinta Chamber of Commerce, we wish you and your family a Happy Thanksgiving!

Douglas Motz is the owner of Douglas Motz Insurance Agency and can be reached at 760-200-0270 or www.DougMotz.com

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DESERT SANDS EDUCATIONAL FOUNDATION IS PROUD TO ANNOUCE THIS YEAR’S CAM FEST Submitted by: Desert Sands Unified School District

The Desert Sands Educational Foundation is proud to announce this year’s CAMFest – Children’s Art and Music Festival. This charity event will raise funds to enhance art and music programs for children in the DSUSD. On December 9, 2017, from 9:30 am to 4:00 pm, members of the community are invited to come out and enjoy a day on the beautiful grounds of the Indian Wells Tennis Garden while enjoying various musical groups from District Sands Unified School District. The festival will include four different stages, three of which featuring our student performers—choir, bands, soloists, combos, etc. The fourth stage will be host to professional musicians and bands from across Southern California.

The day will culminate with a performance from headliner Nathan East (nathaneast.com). East has worked with such legendary performers as Eric Clapton, George Harrison, Michael Jackson, Phil Collins, Whitney Houston, Beyonce, Barbara Streisand, and Stevie Wonder. His range of performances has found him recording with artists as diverse as Andrea Bocelli and Daft Punk’s Random Access Memories. He is a 2016 AFME Music Award recipient and has performed on the Grammy Awards broadcast. He will be joining us just days after completing a tour with Fourplay. Performing with him will be his 16 year old son Noah.

In addition to the celebration of music, there will be visual arts displays highlighting work from our local school children. As the event will be during the holiday season, we will feature a holiday raffle for your chance to win fabulous gift basket prizes. Food and beverage vendors will be on site for your enjoyment. All proceeds will be directly returned to the students of Desert Sands Unified School District in the form of grants. We look forward to seeing you at this community event!

For further information, contact the Desert Sands Educational Foundation at 760-609-4633 or via email at info@DesertSandsEF.org.

Desert Sands Unified School District offices are located at 47-950 Dune Palms Road in La Quinta. The district proudly operates 34 schools and serves the communities of Bermuda Dunes, Indian Wells, Indio, La Quinta, Palm Desert, and parts of Coachella and Rancho Mirage. A new elementary school is currently under construction in Indio and will open in time for the 2018-2019 school year. Additional information on the schools and the calendar can be obtained by calling the district office at 760-777-4200.

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at Avenue 42 and Gore Street. Groundbreaking took place on May 25, 2017 with members of the school board, the Mayor of Indio, and members of City Council participating in the ceremony.

RENOVATION UPDATE Submitted by: Patrick Cisneros, Director Facilities Services and Mary Perry, Public Information Officer

Measure KK was passed by voters residing in the geographic areas covered

by Desert Sands Unified School District (DSUSD) in November 2014. The $225,000,000 bond is to be used for a variety of projects including updates to older schools and the building of a new elementary school. Since that time, much has been accomplished and this article, as well as Part II, will be an update on the construction projects.

Originally opened in 1952, Herbert Hoover Elementary School, located on Monroe Street in Indio, is one of DSUSD’s oldest schools.

Modernization was overdue and the phased project will bring new buildings and upgrades to the school that serves close to 500 students in grades kindergarten through 5th. Work on the revitalization of the school began in 2016 and is set to be completed in Spring 2018.

The new elementary school will consist of innovative design concepts through the use of plaster, corrugated metal, and perforated metal. Inspired by its natural desert environment, the dark colored buildings are animated with accents of color, helping to identify spaces by grade levels. An entry canopy will welcome visitors, and includes a support structure for solar panel opportunities. There will be three unique buildings organized around a central courtyard providing security for the campus, and protection from the wind. In an environment where wind is a major obstacle for exterior activities, the design team created a protected exterior oasis for kindergarten play and provided outdoor collaborative learning spaces as part of the design.

Construction on the new school is proceeding according to plan.

Underground utilities have been completed, concrete foundations have been poured, and the structural steel and wood framing is in progress. The new school will open in time for the 2018-19 school year.

Work on the new classroom building, multi-purpose building, technology improvements in existing classrooms, and administration building was completed this past August, in time to start the 2017-18 school year.

Currently underway is the conversion of the old multi-purpose building into a new library complete with a small group reading area. Also in progress is the repurposing of the old administration offices into kindergarten and support spaces.

Upgrades include the elimination of “portables” (non-permanent structures) and the realization of school-wide 21st century instructional technology within the new classrooms, as well as improvements to existing classrooms. The new classroom building features a central, shared learning center to accommodate project-based learning. The new multi-purpose building includes a music room and additional support space. The new administration building creates a single-point of entry, improving both security and supervision at the campus. Multi-purpose and administration buildings are adjacent to the new parking lot for easier access for afterhours events and activities. This project will also convert the existing teachers’ lounge and workroom into an additional kindergarten classroom.

Construction on this project is a phased plan allowing students to continue the education progress without being unduly affected by the work taking place around them. Already working from the completed spaces, students have embraced their new classrooms and technology.

Increases in student population, changes in demographics in the DSUSD coverage area, and the age of an existing school were all factors that prompted the Board of Education to authorize the building of a new elementary school. The currently un-named school is located in north Indio 8 | GCVCC.ORG

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WHEN TO ADJUST YOUR HOMEOWNERS INSURANCE POLICY

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Homes often grow and change alongside the people living in them. If you’ve added expensive furnishings or made substantial upgrades, it’s important to re-evaluate your homeowners insurance to make sure your policy reflects those changes. Here are four instances when it may be beneficial to review and adjust your coverage.

Remodeling or Renovation Work Home improvement projects typically increase the value of your home, which usually calls for more coverage. But that doesn’t necessarily mean your insurance rates will automatically increase. In fact, some projects, like adding a new roof, may help you save on your monthly home insurance premiums. Just be sure to notify your provider before any work begins.

Adding a Pool or an Outdoor Trampoline Because these fun home features come with increased risk of injury, they’re labeled an attractive nuisance. Upping your liability insurance can help keep you protected if there’s ever an accident on your property and a subsequent lawsuit.

Acquiring New Valuables Whether you inherit them or purchase them, expensive goods such as jewelry, art, rugs and antiques should be added to your policy. Increasing your coverage is the only way to safeguard them in the event of damage or theft.

Starting a Home Business Many home-based business owners don’t realize they have little, if any, coverage from a homeowners or renters insurance policy. Since a new home business likely means purchasing new technology and expensive equipment, you may need to get additional protection.

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Jeff Fishbein is a real estate consultant with the desert’s leading Coldwell Banker Residential Brokerage which is celebrating over 100 years in business and worldwide exposure. Jeff has an extensive sales and negotiating background with a Forbes Top 25 customer service focused Private Corporation and has tremendous success in helping home seller’s and buyer’s come together. Jeff’s motto is COMPETENCE, CONFIDENCE, KNOWLEDGE & RESULTS. Jeff specializes in residential real estate and investment opportunities in La Quinta, Rancho Mirage, and Palm Desert. Jeff is also very active in La Quinta’s Business District, serving on the Board and is past Director of the Business District. Jeff can be reached at 760-984-4145 or jeff.fishbein@camoves.com.

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ENJOY PACIFIC STANDARD TIME IN THE DESERT AND BEYOND

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Dissecting Latin American and Latino art in L.A., the second edition of Pacific Standard Time — a constellation of Getty Foundation-sponsored art exhibitions and performances — is lighting up more than 70 museums and cultural institutions across Southern California.

The shows are as wide-ranging in nature as their hosts, offering deep dives into individual artists as well as explorations into themes such as Latino film culture (Academy of Motion Picture Arts and Sciences), radical women (Hammer Museum), how Mexico became California (Laguna Art Museum), the Spanish Colonial Revival (Riverside Art Museum), and photography of Cuba (Annenberg Space for Photography).

La Quinta residents can see three exhibitions without leaving the Coachella Valley. Closest to home, at Sunnylands Center & Gardens in Rancho Mirage, Carved Narrative: Los Hermanos Chávez Morado (through June 3, 2018) features 16 paintings by muralist José Chávez Morado and 21 sculptures by his lesser-known brother, Tomás. It marks their first exhibition outside of Mexico and Sunnylands’ first exhibition of art from outside its own collection. The idea for the show traces to the fountain installed in the late 1960s at the Annenberg residence on the property — a half-size replica of the artists’ 40-foot-tall El Paraguas at Museo Nacional de Antropologia. The fountain’s relief depicts the history of Mexico.

Palm Springs Art Museum has an Instagram sensation in Kinesthesia: Latin American Kinetic Art, 1954–1969 (through Jan. 15, 2018), a dizzying selection of works by South American artists largely unknown in the United States and whose art contains elements that either move or give the illusion of moving or vibrating. Among the artists is Carlos Cruz-Diez, whose Chromosaturation installation bathes visitors in rooms of colored light.

The museum’s Architecture and Design Center serves up the desert’s third Pacific Standard Time exhibition, Albert Frey and Lina Bo Bardi: A Search for Living Architecture (through Jan. 7, 2018). It traces the trajectories and parallels in the work of the iconic Palm Springs and Brazil-based modernist architects. The drawings, models, design elements, photography, and documents in the show reveal how the architects navigated terrain, climate, and social and aesthetic concerns.

To receive information about visiting Pacific Standard Time exhibitions in L.A., San Diego, and Riverside, visit California Desert Arts Council at cadesertarts.org and sign up for the free e-newsletter.

10 | GCVCC.ORG

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8 Options to Treat Your Knee Pain Ouch, your knee! It hurts to kneel, climb stairs and maybe even walk.

What can you do to relieve pain and restore mobility? Here’s a guide to your options — from home remedies to surgical treatments.

LANDLORD INSURANCE: WHAT YOU NEED TO KNOW Submitted by: Douglas Motz, Douglas Motz Insurance

Are you a “landlord”?

Do you rent out one or more residential homes, duplex, apartments, or condos? If you answered YES, then you need landlord insurance.

Here’s what you should know about landlord insurance.

Being a landlord, you need protection from financial loss that may result from damages to a rental property due to fire, theft, storms, vandalism, and tenant damage. Landlord insurance can also help cover loss of income in the event your rental property becomes uninhabitable due to a covered loss.

Liability Another reason you need Landlord Insurance is that you could be liable if you do not keep the property safe or properly maintained. If something goes wrong, your tenant could file a lawsuit against you. Landlords can be held liable for many different situations. The most common are injuries resulting from slips, property damage from leaky pipes, and damage from break-ins.

As a landlord, it is advisable you require renters to have renter’s insurance.

Did you know that as a landlord you are within your rights to require your tenants to have renter’s insurance?

Keep in mind, if it is not written in your tenant’s current lease, you cannot force your tenant to buy it. However, when it comes time for your tenant to renew their lease, then as a landlord you can require your tenant to have renter’s insurance as a condition of signing the new lease. This requirement must apply to every tenant.

Also note that if you rent your house/condo out short term or as a vacation rental, a landlord policy will not provide you the proper protection you need. Be sure to contact your insurance agent to make sure you are properly covered.

Douglas Motz is the owner of Douglas Motz Insurance Agency and can be reached at 760-200-0270 or www.DougMotz.com License # 0F00702

Home Treatments 1. RICE For mild sprains and strains, use this tried and true acronym (rest, ice, compression and elevation).

2. OTC Pain Relievers A nonsteroidal anti-inflammatory drug (NSAID) such as aspirin, ibuprofen and naproxen can reduce minor swelling.

3. Exercise Strengthening your thigh and hip muscles, as well as doing stretches to improve your flexibility and range of motion, can help stave off pain.

4. Braces Wearing a knee brace will help immobilize your knee and give it time to heal properly.

Medical & Surgical Treatments 5. Injections For more severe pain, shots of cortisone can temporarily reduce inflammation in the joint.

6. Arthroscopy If you have damaged knee cartilage or a torn ligament, this minimally-invasive outpatient procedure allows your Medical & view and fix problems using a lighted scope. doctor to

Surgical Treatments

7. Partial Knee Replacement

5. Injections only part ofshots yourofknee is affected, the surgeon can replace just ForWhen more severe pain, cortisone damaged section with plastic canthe temporarily reduce inflammation in or metal parts — leaving healthy and bone alone. thecartilage joint.

8. Total Knee Replacement If your knee is severely damaged and conservative treatments no longer help, this surgery can relieve pain and allow you to resume your normal activities. The surgeon replaces damaged cartilage and bone with metal components that recreate the surface of the knee joint. A medical-grade plastic spacer creates a smooth gliding surface.

The Power of Weight Loss If you’re overweight, losing just a little weight can make a big difference in your knee pain. Every pound of excess weight you carry exerts about four pounds of extra pressure on your knees.

Learn more about knee pain and how doctors can treat it at jfkortho.com

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HISTORY OF LA QUINTA: LA QUINTA DESERT CLUB: GONE, BUT NOT FORGOTTEN La Quinta has its own version of Things That Aren’t Here Anymore. Fritz Burns Park located at the corner of Avenue 52 and Avenida Bermudas contains a plaque commemorating a lost treasure once located there…the Desert Club of La Quinta. From its completion in 1937 until its destruction in 1989 the Desert Club was one of the major landmarks in the community.

It all began as a land development project in what was probably the worst business climate imaginable, 1932, the depths of the Great Depression. E. S. “Harry” Kiener, of the Big Bear Land and Water Company, came to the desert and purchased thousands of acres of land adjacent to the famed La Quinta Hotel. His plan was to develop the cove area to complement his summer hunting and fishing resort in the mountains near Big Bear. Guests or owners of each area would have reciprocal privileges to enjoy the winter months in the warm desert, and the summer months in the cool San Bernardino Mountains at the Peter Pan Woodlands Club.

Kiener formed the Palm Springs-La Quinta Development Company and began subdividing the cove into a grid of small vacation home lots. Between 1935 and 1941 sixty-three casitas were built. Clients could purchase or rent these small bungalows. They were Spanish Colonial Revival style with low, red tiled roofs similar to “casitas” at the La Quinta Hotel. In 1935, the 50 x 100 lots sold for $195 and the homes for $2500. The homes were completely furnished including linens. But more incentive to lure customers for lots and houses was needed. The Desert Club was that lure.

Frank Stone and Edward Glick, top salesmen for Kiener, built the Desert Club between 1934-37. It was designed by award winning architect, S. Charles Lee, and opened on Thanksgiving Day 1937. Unlike the Spanish Colonial Revival style casitas, the Desert Club was designed to represent the height of 1930s modernism, Art Deco. To many its rounded corners and second story resembled a river boat in the middle of the desert. The Palm Springs Land and Development Company promoted the club in a widely circulated brochure “Your Club at La Quinta” boasting: “The Desert Club with its spacious landscaped grounds is a striking example of California modern architecture. Low gleaming white and tree-encircled, here is a ‘ship of the desert’: the social hub and playground for La Quinta property owners and guests. An umbrella dotted swimming pool filled with sparkling, clear, desert water. Low and high diving boards. A separate 12 | GCVCC.ORG

shallow wading pool for the wee folks. A trim perfectly kept tennis court. Badminton, ping pong. Croquet. Horseback riding among the dunes or exhilarating gallops over the hard packed desert sands. Then, for food fit for the gods, come on inside the Clubhouse. Ah, there’s architectural plus culinary perfection.

The inviting circular lounge; the smart intimate cocktail bar; the gracious and well appointed dining room where heavenly food is a La Quinta tradition. Your club, in short, is one of the finest in America.”

Over the years, the club went through a series of financial setbacks making it difficult to maintain its upscale reputation. Its once swanky bar and restaurant gradually changed to a more family oriented resort.

Membership, once touted as exclusive, increasingly extended to locals, and weekenders from Los Angeles and San Diego who came to stay in the 22 motel rooms added to the facility. It was no longer necessary to buy or rent a casita. This trend accelerated in the 50s, 60s, and 70s.

Over the years the Desert Club experienced 5 or 6 owners and many managers making its financial success challenging. A major setback occurred in the mid 60s when fire caused damage to the interior of the clubhouse. This fire led to a redesign of the façade of the building. Perhaps thinking that Art Deco dated the structure, alterations attempted to make it resemble the more timeless Spanish Colonial Revival style of the La Quinta Hotel. The result was a rather odd mixture of the two styles.

From time to time other upgrades occurred…more tennis courts, sauna, Jacuzzi style whirl pool, snack bar. Locals enjoyed it during the week, and during the season weekends families traveled in from the coast. Many Cove children learned to swim in the Club pool. In the 1970s Desert Club membership was $120 per family, very reasonable for the amenities provided.

In the 70s Fritz Burns, a Los Angeles developer, purchased the Desert Club, several parcels of land, and the Marshall Ranch and Hacienda del Gato at the end of Washington Street. Plans were made for extensive development of these properties, but they never panned out. The Desert Club was purchased by new owners and struggled along as it had for a few more years. The first few La Quinta Arts Festivals were held on the grounds of the Desert Club. Locals and visitors still enjoyed the pool, tennis, the restaurant, and bar, but maintaining the facility with dwindling financial resources eventually led to the Club falling in to receivership. The Club’s ownership reverted to the Fritz Burns estate and its doors were closed for good. The Fritz Burns estate donated the Desert Club and its grounds to the city for the construction of a park to be named in his honor. The final blow came in 1989 when the city of La Quinta, believing that it would never have the resources to restore the site, allowed the California Department of Forestry and local volunteers to burn the structure for fire fighting practice. The grounds were abandoned, the trees died, and the pool filled in. The Desert Club of La Quinta was gone. All that remained were the tennis courts. They’re still there. The good news is that the city did build a park and a small public pool in place of the Desert Club.

It is gone, but not forgotten.

BREW IN LQ BRINGS CRAFT BREW CRAZE TO THE DESERT Imagine: you’re sipping a cold craft brew, enjoying delicious food and great music while looking out at the Santa Rosa Mountains. Sounds like a pretty great way to kick off fall, doesn’t it? That’s exactly what Brew in LQ Craft Brew Fest promises to deliver this November.

It’s safe to say that craft brews are here to stay: over the past two years, the number of breweries has grown by 50% in the United States. Focusing on innovating high-quality, small-batch products, craft breweries are sure to delight even the pickiest palate. Bringing the best of this national phenomenon to the desert is LQ Events Coordinator Jaime Torres. Last year, Torres recognized the popularity of craft brews as well as two desert demographics who craved a local event that catered to their interests: Millennials and Gen X’ers.

And so Brew in LQ was born. In its second year, Brew in LQ pairs the best of local and regional breweries, distilleries, and eateries with art and music.

Enjoy craft brews from La Quinta Brewing Company, San Bernardino’s Brew Rebellion, and San Francisco’s Speakeasy Ales & Lagers, amongst many others.

Rather imbibe in a spirit? BuzzBox Premium Cocktails will be providing samples of their all-natural single serve portable cocktails, or try out one of Desert Distilling award-winning varieties.

Of course with all of these brews and spirits, you will need to sample some local food offerings, and several vendors will be on hand to satisfy your appetite.

Enjoy a unique sandwich or burger from The Big Easy Sandwiches, some downhome barbeque from Da Big Show BBQ, or fresh California fare from the Food Dood.

The event promises to delight more than your palate, though. The Coachella Valley Art Scene will provide some truly spectacular interactive art experiences, and the musical lineup is sure to please.

This year’s installment of Brew in LQ will see also see a few improvements over its first. While last year’s event was held during the day, this year’s event will be in the evening, a welcome change given the Desert’s afternoon temperatures even in November! The event will also change venues: this year, enjoy the beautiful scenery at the LQ Civic Center Campus, complete with its cooling pools and stunning views of the Desert mountains.

With so much to offer, you’re sure to enjoy the second annual Brew in LQ. Grab some friends and experience all that this young event has to offer. Your tastebuds will surely thank you.

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 13

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The City has a new Assistant Chief, Lieutenant Michael Manning. Our previous Assistant Chief, Lieutenant Dave Walton, was with the City for four years and has now been transferred to serve at the Banning Jail. We sincerely thank Lieutenant Walton for all his contributions and service to our community.

CITY MANAGER’S MESSAGE

Lieutenant Manning began his law enforcement career in 1997 after graduating from the San Bernardino County Sheriff’s Academy. In 1999, he joined the Riverside County Sheriff’s Department as a Deputy Sheriff, assigned to the Palm Desert Station. Since 1997, Lieutenant Manning has worked in the:

By: Frank J. Spevacek, La Quinta City Manager November presents us with many opportunities to take time to reflect and express gratitude for our countless blessings. In our beautiful community, we have plenty to be thankful for: a stunning location populated with generous residents and businesses that work together to advance a thriving community. This November, the City is hosting great events that will further advance our flourishing community.

Saturday, November 11th, the City is hosting a Veteran’s Day celebration at 9:00 a.m. in the City Hall Courtyard. We invite the community to join us in honoring our local veterans, and thank them for what they have done and sacrificed for our nation. Additional veterans will be recognized and their names will be placed on Veterans Acknowledgement Sculptures for perpetual recognition.[FS1]

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Career Criminal Apprehension Team Riverside County Gang Task Force Special Investigations Bureau Robert Presley Detention Center Jurupa Valley Station as the station Detective Sergeant Sheriff’s Administration as the Public Information Officer T hermal Station, managing patrol operations in the unincorporated communities and the contract with the city of Coachella.

Please join us in welcoming Lieutenant Manning to the City of La Quinta.

Saturday, November 18th, meet us at Village Make to experience the Village in a whole new way. Enjoy pop-up art, music, free bicycle rentals, family friendlyactivities and more at this sidewalk festival. Village Make runs from 12:00 p.m. to 4:00 p.m.

Village Make will showcase planned pedestrian scale improvements that will make it easier, safer and more enjoyable to walk and bike through the Village. The improvements will include traffic circles and a mid-block crosswalks, as well as street furniture, parklets (small parks that extend the sidewalk), and cut-through walking paths. For more information visit GoHumanSoCal.org/Events or contact Gabriel Perez, Planning Manager, at 760-777-7062 or gperrez@la-quinta.org.

La Quinta’s very own Craft Beer Festival is back on Saturday, November 18th starting at 4:00 p.m. at Civic Center Park. A new location but the same great experience, Brew in LQ will push the boundaries of your senses as we unify brew, nature, music, food, games, and art. Enjoy craft beer from a wide variety of local and regional breweries as you treat your taste buds to some of the best eats Coachella Valley chefs offer. Brew In LQ has joined forces with Buzzbox to take your palate on a journey through their unique collection of premium cocktails. While you mingle with friends, Brew in LQ’s music artists will provide audible treats that are sure to entertain all evening long.

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VACATION HOME CHECK PROGRAM Planning an extended vacation getaway?

The La Quinta Police Department along with the La Quinta Citizen’s on Patrol (C.O.P) are initiating the Vacation Home Check Program, designed to give La Quinta residents a sense of comfort while away. The program is offered year-round to provide an overall increase in police presence around your home during your getaway.

For additional information, eligibility and/or applications visit us at the La Quinta Police Substation located in the La Quinta City Hall at 78495 Calle Tampico La Quinta, CA 92253 or call (760) 771-3220.

SILVERROCK RESORT OPENING AFTER OVERSEEDING We are very excited about the reopening of the Arnold Palmer Classic Course at SilverRock Resort on November 7, 2017 after overseeding. Your golf experience at SilverRock this season once again promises to be memorable.

Upon reopening on November 7th, all golf carts will be restricted to Cart Paths Only through Thanksgiving Week. This is to protect the newly planted rye grass that is still fragile and susceptible to damage from golf carts. We appreciate your understanding and cooperation.

Also, on November 7th, the restaurant and patio dining area will reopen for breakfast and lunch. We hope to see you and your friends enjoying our casual menu very soon.

Back 9 Modifications We are excited about reopening the back 9 & resuming all 18 holes beginning November 7th. The back 9 modifications included a new par 3 11th hole, former hole 13 was converted to a par 5 & renumbered to hole 12. Hole 15 also was converted to a Par 5 and renumbered to hole 14. Hole 12 green and approach area was modified and will be the new 17th hole. And finally, hole 11 was modified to a drivable par 4 and will be the new 18th hole.

On-Line Booking Engine & APP Just a reminder that you can book tee times online by going to the SilverRock website. This FREE booking engine allows residents and non-residents to book tee times online through the SilverRock website. The booking engine is used by clicking on either the “Book a Tee-Resident” icon or the “Book a Tee Time for Non-Residents” icon located on the main page of the SilverRock website.

Saturday, November 18, 2017 12 p.m. – 4 p.m. | La Quinta Village

If you don’t have a user name and password, you will need to register and provide the necessary information that will allow you to book tee times online.

There is no fee to book online.

There is also an FREE App available for IPhones & Droid Phones. This app allows you book tee times through your mobile device. The same user name and password can be used for both the App and the Booking Engine.

Walk the Rock SilverRock continues the popular Walk the Rock program this season. Golfers are able to walk and play golf starting at 2:30 p.m.. La Quinta Residents with valid La Quinta Resident Cards will pay $20 and juniors (under the age of 17) will pay $10. Non La Quinta Residents will pay $40. Please contact the golf shop for reservations or questions. 760-777-8884.

Foot Golf This past summer, an 18-hole Foot Golf Course was set up on the front 9 of the SilverRock golf course. Foot Golf will be offered to La Quinta Residents or Non-Residents beginning at 3 pm upon opening on November 8th. Rates will be $35 for adults and $15 for Juniors.

Walk, bike and celebrate The Village!

Free music, art, activities, prizes & more!

GoHumanSoCal.org/events

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GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 15

COMMUNITY SERVICES

Online registration available at www.laquinta.ca.gov For more information, please call (760) 564-0096 COLONEL MITCHELL PAIGE MIDDLE SCHOOL Youth Sports Program Soccer 7-14yrs 5:30 – 7:30 p.m.

Please call YMCA Palm Desert 760-347-3484 LA QUINTA HIGH SCHOOL Sunset Yoga 6 p.m. – 7 p.m.

LA QUINTA MUSEUM Gentle Yoga w Karen 11 a.m. – 12 p.m.

M/W M/W M

WELLNESS CENTER Creative Wellness Were Connected Creative Art (6-11yrs) 4p.m. - 5:30p.m.

W Seeing the Best Creative Arts (6-11yrs) 4p.m. - 5:30p.m.

(10/25) W Grateful Hearts Creative Art (6-11yrs) 4p.m. - 5:30p.m. (11/8; 11/15) W Ballroom Dance (Beginning) 7 p.m. – 8 p.m.

T Ballroom Dance (Intermediate) 6 p.m. – 7 p.m.

T Friday Social Ballroom Dance 6 p.m. – 7 p.m. (10/20, 11/17) F Watercolor 10 a.m. – 12 p.m.

T Pen & Ink 1 p.m. – 3 p.m.

T Intellectual Wellness Beginning Bridge Computer Literacy Conscious Aging Workshop Intermediate Bridge Living Bold Workshop Voice Overs 15+

10 a.m. – 12 p.m.

W 1:30 – 3:30 p.m. (10/16, 10/30) M 2 p.m. – 4 p.m.

T 1 p.m. – 3 p.m.

W 10 a.m. – 123 p.m.

S 9 a.m. – 11 a.m.

(11/18) S

Physical Wellness Cardio & Strength (Silver Sneakers) Chair Yoga w Milissa Gentle Yoga w Karen Personal Trainer w Kristoffer Personal Trainer w Janice Pilates (Mat Work) Sun Style Tai Chi (Silver Sneakers) Taekwondo (4 years & up) Tai Chi Ch’uan West Coast Swing Zumba (Day) Zumba (Night) Zumba (Saturday)

9:45 a.m. – 10:30 a.m.

M/F WELLNESS CENTER EVENTS 11:15 a.m. – 12 p.m.

M November Lunch 11:15am (11/16) 11 a.m. – 12 p.m.

W Thank goodness for the Wellness Center. Enjoy a delicious catered meal. Meet 12 p.m. – 8 p.m.

M/W/F new and visit with familiar friends. Pre-registration fee: $4 12 p.m. – 8 p.m.

T/TH 9a.m. – 10 a.m.

W/F Health & Wellness Fair 9am – 12pm (10/12) 10:45 a.m. – 11:30 a.m. M/W/F Exhibitors will be offering FREE information to keep you informed and healthy.

5 p.m. – 8 p.m.

M/W John F. Kennedy Memorial Hospital will offer FREE screenings: Body Mass 10:15 a.m. – 11 a.m.

T/TH Index, Blood Glucose, and Blood Pressure checks. Moreover, Flu Immunizations 7 p.m. – 8 p.m.

TH will be administered by La Quinta Walgreens. Please pre-register by bringing 8:30 a.m. – 9:30 a.m.

M/W your Medicare Insurance card to the front desk before the event date. Walk-ins 6 p.m. – 7 p.m.

T/TH are welcome the day of the event with Medicare insurance card.

8:30 a.m. – 9:30 a.m.

S

Social Wellness Desert Oasis Strummers 2 p.m. – 5 p.m.

Desert Oasis Strummers Concert 1:30 p.m. – 3:30 p.m.

La Quinta Voices 10 a.m. – 11 a.m.

Social Bridge (Contact center for details)12 p.m. – 3:30 p.m.

Mah Jongg (Contact center for details) 1 p.m. – 4 p.m.

Wii Bowling 1 p.m. – 3 p.m.

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F (11/17) F

T M T TH

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Wood Carvers Power Carving

5 p.m. – 8 p.m.

10 a.m. – 12 p.m.

F S

RENTALS Having an Event? We’ve got you covered! The La Quinta Wellness Center is available for private rentals! This facility is perfect for your wedding reception, birthday party, company gathering, banquet, neighborhood event, family reunion, or other social event. The multi-purpose room has a capacity of 200 and includes tables and chairs for up to 200 people. An elevated stage and dance floor are included; large kitchen is available for additional fee. Call (760) 564-0096 for more information.

EXPLORE YOUR MUSEUM The La Quinta Museum is located at 77-885 Avenida Montezuma. Hours are Tuesday through Saturday from 10 a.m. to 4 p.m. (Closed on Sundays and Mondays). Admission is free! Call (760) 777-7170 for more information.

EXHIBITS Crossroads & Intersections Opening on October 3, 2017 - “Crossroads & Intersections – the Stories Behind the Streets” on loan from the Agua Caliente Museum. This will be on exhibit through December 30, 2017.

Day of the Dead/Dia de los Muertos - Celebrating the holiday that features the rich tradition of popular folk art we will feature quilts created by local artisans and cigar box altars created by community members. On exhibit through November 30, 2017.

Community Room - Mural by Andre Blanchet (part of La Quinta Art in Public Places Program) Dorothea Lange photo gallery of Coachella Valley images.

Local History Gallery - Features Cahuilla Indian and local La Quinta history.

EVENTs Preschool Story Time Wednesday October 4, 2017 10-10:30am - Fun time with Miss Beth!

Stories, songs and a simple craft.

Mah Jongg Saturdays 10am-1pm Crak! Bam! Dot! Come and play at the Museum.

Every Saturday. This is not a class with an instructor, but all levels are welcome.

Harry Quinn “Cahuilla Talk” Thursday, November 9, 2017 4-5pm - Join the LQ Historical Society and the Museum as we welcome local expert on the Cahuilla to the Museum for an informative presentation.

Family Craft Day with S.C.R.A.P. Gallery Saturday, November 11, 2017 1:30-2:30pm - Always a fun program, creating art with upcycled and recycled materials.

Brown Bag TED* Talk Tuesday, November 14, 2017 12 noon - Enjoy a TED Talk on the big screen and join the discussion following the showing.

Bring your lunch and bring a friend. Water and cookies provided. *Technology – Entertainment – Design

STITCH EVERY TUESDAY 1 p.m. – 3 p.m. - Bring your own project to work on. Be inspired and share with fellow quilters, knitters, needle pointers and weavers.

My Little Flower Shop Pop-Up Thursday November 16, 2017 4-5pm - My Little Flower Shop of Palm Springs will be here each month to share helpful hints and tips to create knock-out floral arrangements.

First Thursday November 2, 2017 5-6pm - David Macias takes us on a journey through the fusion of rhythm and music to create what he calls “Spanglish Jive”.

Trending Topics Tuesday, November 28,2017 1011am - Members of La Quinta Public Safety will be presenting on the city-wide camera system.

Refreshments will be served.

La Quinta Museum Coloring Club for Adults Friday November 3 & 17 2017 1-3pm - Basic supplies are provided. This lively group meets the 1st and 3rd Fridays of the month.

Please follow us on Facebook, twitter and Instagram for all of the latest happenings.

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Tween Harry Potter Trivia Night (Ages 9-12) on Wednesday, November 29 at 4:00 p.m. - Think you know your Harry Potter facts? Put your knowledge to the test and join us for trivia night at the library!

Harry Potter & the Cursed Child Part 2 Live Reading (Ages 10+) on Thursday, November 30 at 5:30 p.m. Presented by the Library and Green Room Theatre Co. Limited seating available. You must reserve a seat on Eventbrite.com. Search “LQHPCC2”.

Reservations open on November 10.

IT’S YOUR LIBRARY

La Quinta Public Library is located at 78-275 Calle Tampico.

Enjoy FREE programs for all ages. Call (760) 564-4767 for hours.

HARRY POTTER MONTH – November is Harry Potter Month at the La Quinta Library! Join us for fun programs, get sorted, and earn house points for a chance to win prizes. Pick up your reading log starting November 1st! Feel free to dress up as your favorite Harry Potter character to any of these events below: Potterpalooza (All ages) on Thursday, November 2 at 4:00 p.m. – Help us kick-off the month by attending our Sorting Ceremony! Ceremony will be followed by wand-making, Sorcerer’s Stone screening room, photo stations, and more!

Teens Tri-Wizard Tournament (Ages 13-17) on Thursday, November 2 and Wednesday, November 29 at 4:00 p.m. - Try to best other teens as we determine this year’s TriWizard Champion.

Harry Potter Coloring Party (All ages) on Sunday, November 5 at 1:00 p.m. – Come and color Harry Potter-themed pages! Everyone is welcome! Space is limited but no registration is required.

(Ages 9-12) on Tuesday, November 7 at 4:00 p.m. - Spend the afternoon playing classic games like Clue, Sorry, and Trivial Pursuit with a Harry Potter twist. No registration!

Just come, play, and have fun.

Harry Potter & the Cursed Child Part 1 Live Reading (Ages 10+) on Thursday, November 9 at 5:30 p.m.

- Presented by the Library and Green Room Theatre Co. Limited seating available. You must reserve a seat on Eventbrite.com. Search “LQHPCC1”.

Teen Yule Ball (Ages 13-17) on Friday, November 10 from 5:00 to 7:00 p.m. - Every Tri-Wizard Tournament needs a Yule Ball: dancing, snacks, games and fun.

Family Fun Night Maze (Ages 2-12) on Wednesday, November 15 at 5:00 p.m. - Explore our giant Harry Potter-themed cardboard maze! Look for the house crests, professors, and students as you make your way through this wacky maze!

Adult Harry Potter Trivia Night in Old Town La Quinta (Ages 18+) on Morning Matinee on Tuesday, Thursday, November 16 at 5:30 p.m.

November 7 at 11:00 a.m. - We will - Join us on the lawn in Old Town La be showing “Fantastic Beasts and Quinta for a Harry Potter-themed Where to Find Them.” Rated PG-13. Trivia Night! No registration required. Bring a group of 4 and a Tweens Harry Potter Game Night picnic blanket!

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Local Voices Series: Local Author Philip Hoy on Tuesday, November 14 at 4:30 p.m. - Philip Hoy, author of “The Revenge Artist,” will discuss his book and its publication at the library, with a Q&A and “meet and greet” afterwards. Mr. Hoy’s story is about high school junior, Evelyn Hernandez, whose dark journey of revenge leads her down a self-destructive path with dire consequences.

REGULAR PROGRAMS Adults (18 years & older) La Quinta Chapter Book Club on Wednesday, November 1 at 10:30 a.m. – Join us as we discuss “Do Not Say We Have Nothing” by Madeleine Thien.

Pre-Beginning Computer Classes on Mondays, November 6, 13, & 27 at 10:00 a.m. - Registration required.

Sign up at either Reference Desk.

Care Pathways Program on Tuesdays, November 7, 14, 21, & 28 at 5:00 p.m. The Riverside County Office on Aging will be hosting a series of workshops designed to offer information and support to family caregivers. This is a 12 week series that covers living with dementia, preventing caregiver burnout, managing medications, and more. Call (760) 863-7891 or (800) 510-2020 to reserve your spot or for more information.

La Quinta Reads Book Club on Monday, November 13 at 11:30 a.m. - See Reference Desk for more info.

Desert Regional Medical Center Lecture on Tuesday, November 14 from 4:00 p.m. to 5:00 p.m. - This month’s topic “Healthy Holiday Eating” with Roz Marcus, DPM, RN, CDE and Cheryl Craig, RD. Call (800) 491-4990 to reserve your spot and information.

A.R.Y.A (Adults Read YA) Book Club on Tuesday, November 14 from 4:00 p.m. to 5:00 p.m. - Join our newest book club! We’ll read a mix of young adult and crossover adult books. Intrigued?

See the Adult Reference Desk for more info and to sign up.

Third Age Club on Wednesday, November 15 at 11:00 a.m. - Pop in to paint pots and planters then plan on what you want to propagate in February. You must register for this program! See the Adult Reference Desk.

Eisenhower Medical Center Lecture on Thursday, November 16 from 4:00 p.m. to 5:00 p.m. – This month’s topic is “Should I be Screened for Lung Cancer?” with Stephanie W. Farrell, MBA, RN, BSN, CCRC, CPHQ. Call (760) 423-4855 to reserve your spot or go online to emc.org/calendar.

“Writer’s Block” Adult Writing Workshop on Sunday, November 19 at 2:00 p.m. - At this workshop we will write and examine the elements of our literary creations. Registration is required.

Stranger than Fiction (Article Club) on Friday, November 17 at 4:00 p.m. - See Reference Desk for more info.

La Quinta Reads Book Club on Monday, October 23 at 11:30 a.m. - See Reference Desk for more info.

Master Gardener Lectures Series on Tuesday, November 28 at 11:00 a.m.

– Guest Speakers Bob and Suzanne

Adamson will talk about “Raised-Bed Vegetable Gardening.” Learn how to reduce bending over while gardening by planting and caring for your vegetables in raised beds where the quality of soil is yours to determine.

This can be done on a concrete surface.

TEENS (AGES 13-17) Anime Zone on Saturday, November 4 at 4:00 p.m.

Writer’s Block Teen Writing Workshop on Sunday, November 12 at 2:00 p.m.

- At this workshop we will write and examine the elements of our literary creations. Registration is required.

3:30 p.m.

DIY Sunday (All ages) on Sunday, November 26 at 2:00 p.m. - Join us as we create practical crafts for everyday use. Space is limited so call the library today to sign up!

OUTREACH Library Booth at the Certified Farmers’ Market in Old Town La Quinta every 1st Sunday (now to May 2018) from 8 a.m.-11 a.m. (now to May 2018), visit the booth to discover our library programs & get a free book, as supplies last!

Farmers’ Market Storytime on Sunday, November 5 at 10 a.m. on the lawn.

Teen Book Club on Saturday, November 18 at 4:00 p.m.

For more information please call (760) 564-4767 or visit www.rivlib.info * The Library will be CLOSED on Teen Game Night on Monday, November Saturday, November 11 and Thursday & 20 at 4:00 p.m.

Friday, November 23 & 24.

Teen Computer Lab @ the Wellness Center on Thursdays, November 9, 16 & 30 from 4:00 to 6:00 p.m.

TWEENS (AGES 9-12) Tween Book Club on Tuesdays, November 14 & 28 at 4:00 p.m. – This month’s book is “The Witch of Blackbird Pond” by Elizabeth George Speare. The first 10 kids to register will get a FREE copy of the book!

CHILDREN Book Babies Storytime (ages 0-2) on Tuesdays, November 7, 14 & 28 at 10 a.m. & 11 a.m.

Preschool Storytime (ages 2-5) Thursdays, November 2, 9, 16 & 30 at 10 a.m. & 11 a.m.

Bilingual Storytime (All ages) on Wednesday, November 1 at 5:00 p.m.

Pajama Tales on Wednesday, November 8 at 5:00 p.m. (All ages) Something on Saturday (Ages 2-12) Saturdays, November 4, 18 & 25 at

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GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 19

GCV SMALL BUSINESS WEEK EXPO MEMBER NEWS SPONSORED CONTENT

THE DESI STRONG FOUNDATION’S RUN WALK 4 KIDS

The Desi Strong Foundation, named for Desi Cechin, who tragically lost her battle with Pediatric Cancer last year, is a local, non-profit organization that shines a light on Pediatric Cancer through awareness, patient and family support, as well as raising funds for a cure. The foundation is currently helping over 30 families fighting pediatric cancer.

The Desi Strong Foundation is holding a Run Walk 4 Kids on November 18th at Shadow Hills High School. The Run Walk 4 Kids will be an all-day, family event, which will include food, entertainment, local vendors, activities for kids, and even an appearance by the501st Legion costuming group (previously seen at the Palm Springs Comic Con). The Run Walk 4 Kids should be an amazing event, and the Desi Strong Foundation is looking forward to the community’s involvement.

The event is free for everyone to attend, and the Desi Strong Foundation encourages everyone to participate by starting a team, joining a team, or registering as an individual to participate in the 5k Run Walk. The Desi Strong Foundation is also looking for businesses to sponsor the event.

For more information, please visit the event website: www.runwalk4kids.com

FANTASY SPRINGS SPECIAL EVENT CENTER 84245 Indio Springs Parkway Indio, CA 92203 THURSDAY, NOVEMBER 16, 2017 4PM TO 730PM $5 Admission

GCV SMALL BUSINESS WEEK | NOVEMBER 16 - 25 FREE ADMISSION Bring this coupon with you to the GCV Small Business Week Expo and recieve your FREE admission to the event! *Only 1 coupon use per person.

Title Sponsor

WWW.GCVCC.ORG | 760-347-0676 | info@gcvcc.org 20 | GCVCC.ORG

FUSION WORKPLACE

GREATER COACHELLA VALLEY CHAMBER

NEW MEMBER SPOTLIGHT SPONSORED CONTENT

OAK GROVE CENTER IN THE DESERT Oak Grove Center is a one-of-a-kind organization that transforms the lives of at-risk youth. They provide individualized education and therapeutic care to youth with social, emotional, behavioral, and academic challenges. They provide Wraparound Services throughout Riverside County and support foster youth through our THRIVE Independent Living Program.

The new desert location is focused on supporting the unique needs of families in the desert community offering Wraparound to the Department of Public Social Services (DPSS) youth, as well as youth from school districts. Services are provided to families in their homes and schools using a team approach that builds on strengths and supports the family in their journey to success.

Oak Grove also provides THRIVE Workshops designed to help foster youth become successful. THRIVE is a 40-week program that teaches foster youth critical life skills, empowering them to reach their potential and to feel confident entering the workforce.

Fusion Workplaces is a provider of full-service, flexible workspaces: executive office suites, virtual office, co-working space and meeting rooms, in the exclusive area of Palm Desert. Their all-inclusive workspaces are a cost-effective alternative to traditional office space that allows businesses to thrive while staying lean and nimble. You can easily establish an office at Fusion Workplaces without the burdens of expensive construction, large up-front costs, long term commitments, or painful real estate negotiations.

One simple rate includes everything you need to get started – furnished office space, 24/7 access to meeting rooms with online booking, ultra-fast internet, café with free beverages, access to professional and social events, utilities, free parking, and more. The space is equipped with enterprise-grade data, voice technology and designed to foster a community of like-minded professionals in a collaborative environment to help their members be more productive and innovative. No matter what your office needs are, you can be sure that a skilled and knowledgeable team member is always on hand to assist; from handling your mail and routing your phone calls to administrative support and more.

Whether you are in the market for a single office, several offices, or shared space, Fusion Workplaces can deliver a workspace solution that meets your needs. Simply choose how you want to work and the level of service that meets your business needs today, knowing you can make changes as your business grows.

Contact Loryn Martin at lmartin@fusionworkplaces.com or call 760-203-3100 to learn more about Fusion Workplaces in Palm Desert.

They are proud of investing in at-risk youth and helping turn their lives around. With support from their community partners and philanthropists, they can fund sports, arts, and innovative treatment programs that “Empower Success and Transform Lives!” They invite you to join them in building a better tomorrow today! For more information, contact Randy George at 661-303-8512.

Eisenhower IS HERE

STUDIO GUMBRECHT Annalisa Gumbrecht established Studio Gumbrecht in September of 2005. She spent many years working in corporate art departments and advertising agencies, eventually identifying a need to open her own studio, where small businesses could afford big agency branding and graphic design solutions at boutique prices. Her integrity and professionalism resulted in numerous clients who came on board in 2005 and have remained with Annalisa over the years, for all of their graphic design needs.

Annalisa specializes in creating and maintaining your brand — building your company’s potential through logo design, brochures, rack cards, business cards, trade show graphics, ad layouts, web design and launch, social media marketing and email marketing. Studio Gumbrecht moved from Orange County to the Coachella Valley earlier this year with a vision to become a valuable local resource for local businesses.

Call Annalisa at Studio Gumbrecht, she will quickly become your go-to graphic designer, offering great solutions at reasonable prices.

Contact Annalisa Gumbrecht at 760-619-2302, email design@studiogumbrecht. com, or visit www.StudioGumbrecht.com

Eisenhower Urgent Care

Food poisoning. Bad sprain. Cactus needles.

Having us nearby can help you feel better already.

LIFE HAPPENS. And not always at the most convenient time. That’s where Eisenhower Urgent Care comes in. With locations in Palm Springs, Rancho Mirage, and La Quinta, we provide expert care on a walk-in basis. Not sure whether to visit our Emergency Department or Urgent Care? Download our handy fact sheet at emc.org/urgenttips.

For more information, call 760-834-3593.

Palm Springs ~ Rancho Mirage ~ La Quinta

emc.org/urgentcare

760-834-3593

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 21

THE HIDDEN VALUE IN HOME CARE Submitted by: Steve Bona

Choosing how to care for our loved ones is an important decision. While there are many options to chose from, when affordability, quality, and continuity of care are important to consumers requiring in-home care, the Consumer-Directed Care model available through Home Care Referral Agencies is often the most viable option.

A Home Care Referral Agency provides hidden value to consumers and helps to protect clients from unscrupulous Independent Workers who may not be adequately trained or certified, may not have U.S. work authorization, or may not have been appropriately screened by the client and/or family members.

We recognize many consumers are not fully informed regarding their home care options and frequently misunderstand the solutions available. In California, there are three avenues to obtain home care: 1. Source and hire an Independent Domestic Worker on your own 2. Utilize a Home Care Organization (Agency-Directed Care) 3. Engage the services of a Home Care Referral Agency (ConsumerDirected Care) While each of these models has advantages and disadvantages, the Consumer-Directed Care model provides consumers with the greatest value by helping to ensure that the client’s interests are protected and

quality care is provided, as well as by avoiding the risks associated with sourcing and hiring an Independent Domestic Worker.

The Consumer-Directed Care model emphasizes the rights of clients to: • Determine the scope and frequency of care • Select the Professional Caregiver • Ensure continuity of care with the selected Caregiver(s) • Control costs According to the Private Care Association, the savings consumers can achieve through the Consumer-Directed Care model can be as much as 30% in many markets. In the Coachella Valley, where Agency-Directed Care fees range from $22.00-$35.00 per hour, utilizing the services of a Referral Agency can often save consumers anywhere from $6.00-12.00 per hour.

The value becomes clearer when you combine those savings with the peace of mind that comes with thoroughly screened Professional Caregivers.

Another concern many home care recipients express pertains to the lack of continuity of care (i.e. having different caregivers cycling in and out of the assignment). The Consumer-Directed Care model remedies this issue since the relationship is finalized between the client and Professional Caregiver, and may continue for as long as both parties desire. On the other hand, the Agency-Directed Care model places staffing decisions under the control of the agency. Thus, the client doesn’t determine the caregiver(s) assigned, and the agency may reassign caregivers at any time.

Visit VitalitasHCA.com or call 760-407-6505. Steve Bona is President of Vitalitas Home Care Referral Agency, which serves the Coachella Valley.

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Submitted by: Kerry Anderson, Owner of SIP Coffee House & Juice Bar 1. New Yorkers drink almost seven times as much coffee as the rest of the U.S. However, Finland is the most caffeinated country, where the average adult consumes the equivalent of four or five cups a day.

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2. Coffee drinkers have a lower risk of Alzheimer’s disease. Researchers found that older patients with high levels of caffeine in their blood were more likely to avoid Alzheimer’s. Additionally, studies have shown that caffeine has positive effects on type 2 diabetes and Parkinson’s disease.

It has also been shown to protect against skin cancer in women.

3. Coffee stays warmer when you add cream. Coffee with added cream cools about 20% slower than plain black coffee. However, when you add milk, it weakens the effects of caffeine. Our bodies absorb coffee much slower when it has added fat milk content, which decreases the stimulants.

4. The largest cup of coffee ever brewed was in July 2014 in South Korea.

It was over 3,700 gallons. The largest iced coffee was brewed in Las Vegas in 2010, and was 1,500 gallons – ice not included.

5. Coffee was brought to New Amsterdam (present day New York City) in the mid-1600’s. However, it didn’t become very popular until after the Boston Tea Party in 1773. The Civil War and other conflicts helped boost the popularity of coffee.

6. George Washington invented instant coffee. Not that Washington.

Chemist George Constant Washington experimented with dried coffee before he created Red E Coffee – the first brand name for instant coffee.

7. Just smelling coffee can wake you up. A group of scientists reported that simply inhaling the aroma of coffee can alter the activity of some genes in the brain, reducing the effects of sleep deprivation. And, when you do drink that cup of coffee, caffeine reaches your blood fast, like 10 minutes fast!

8. Dark roast coffees have less caffeine than lighter roasts. Even though the flavor is often stronger, roasting actually burns off some of the caffeine.

Kerry Anderson is the Owner of SIP Coffee House & Juice Bar 44100 Jefferson St. (Fred Waring & Jefferson) Indio, CA (760) 668-5048

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RIGHT EXERCISE PROGRAM TO PREVENT FALLS Submitted by: Michael K Butler, co-owner of Kinetix Health and Performance Center

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When we were kids it seemed like there was nothing we couldn’t do; climbing walls, jumping off roofs, skateboarding on handrails, and skiing down double black diamonds. Then twenty years later, age sets in. While stepping down off a ladder, one misses a step and down they go, slamming onto the ground in tremendous pain.

My clients tell me they have climbed ladders all their lives without a problem, then all of a sudden, they don’t have the strength in their legs that they once did, and some cannot feel their toes but blame that on aging.

These stories are very real and our aging population is prone to falling due to lack of balance and strength.

One of the key components to preventing falls is spatial awareness.

As we age, we lose the ability to feel the ground due to diminishing proprioception. The optimal program is one that emphasizes good posture, good body control, and spatial awareness. The following exercises address balance, strength agility, and flexibility: Balance- Reaching forward for an object at different heights is a good start, since they might need to do this at home. Traditional standing on one foot exercises. Using an exercise ball and having client’s weight shift in all directions onto one foot.

Agility- I recommend using ladders, so they learn to pick up their feet as they do multidirectional movements such as high knees forwards and sideways, shuffle cross over step. Facing the ladder and moving in/out etc.

Strength- The legs seem to give out first as we age; they start to feel heavy and painful. Performing a sit-to-stand squat with a hip hinge is the best, due to the fact that there is no weight on their spine and they can control the movement. This is followed by upper body strengthening using a cable standing chest press where one must brace to perform the exercise.

Flexibility- As we age, joints begin to deteriorate, tendons and ligaments become less resilient, and muscles become tighter as blood flow is compromised. Having a daily stretching program will help structures from becoming stagnant, blood flow will increase, and joints might start to feel better.

Michael K Butler B.A.;P.T.A.;CSCS*D; RSCC*D ; NMT; PES; TPI Fitness Golf Instructor level II, and C.H.E.K golf biomechanic specialist. He is co-owner of Kinetix Health and Performance Center in Palm Desert. He is a licensed physical therapist assistant, a certified strength and conditioning coach with the highest distinction honors, a full body active release therapist, and a writer and publisher of over 100 articles, books and magazine contributions.

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GRANDPARENTS BEWARE Why, you ask? Like my wife and myself, you would probably do anything for your grandchildren. When it comes to the incredibly high cost of college these days, many grandparents want to help their grandchildren by contributing to the cost of their education.

There is a right way and a wrong way for parents to pay for their children’s college educations. Choosing the wrong option can wind up costing families thousands of dollars! Over the years, I have often had clients show me their plan to pay for college and I can’t believe what I’m seeing. I sometimes ask, “Where did you get this information?” and generally it is from a relative, friend or neighbor. Unfortunately, there is a lot of information out there that is far from reality.

So why grandparents beware? The reality is that if grandparents contribute to their grandchildren’s college education, and they do so in the wrong way, it can create thousands of dollars in lost financial aid. Colleges are always looking at the student’s financial resources. When resources are exposed to the college funding formula as an asset, that asset is deducted from the available financial aid on a proportional basis.

As an example, let’s suppose that a grandparent wants to contribute to their grandchild’s college education, and they go to a financial institution where they are told to open up an account called an UGMA (Uniform Gift to Minor Act) for $20,000. What an incredible gift! The downside is that the UGMA reduces the amount of financial aid available to that student by $4,000!

This was obviously not the intent and purpose of the gift.

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A misunderstanding of the nature of the financial aid system can lead to other mistakes. Financial aid comes in two forms: need-based aid and meritbased aid. All too often I have heard parents say that they make too much money to get any financial aid. This is absolutely not true!

Over the years, I have seen too many examples of lost financial aid opportunities thanks to receiving incorrect information from people who are not informed or have another agenda. Utilizing a college-planning advisor can help a family avoid these types of mistakes and insure that they get the maximum amount of financial aid that they are entitled to.

For the past 15 years, Educational Funding Solutions has been on a crusade – speaking with church groups, organizations, and the general public, helping them to understand the entire college funding system and showing them ways to increase their chances of receiving financial aid for their students. In the process, we have been able to share strategies that ensure that their children’s educational dreams can become an affordable reality. For more information, contact Dennis Stewart owner of Educational Funding Solutions, at 818-5971532; or by email: dennis@educationalfundingsolutions.com Or visit: www. educationalfundingsolutions.com.

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SIGN UP TO VOLUNTEER FOR THE CAREERBUILDER CHALLENGE What’s the best thing about being a CareerBuilder Challenge volunteer?

It depends who you ask, but those who have donated their time to the desert’s iconic PGA TOUR event say it’s a combination of making new and lasting friendships, enjoying a front-row seat to some of the best golf in the country, and helping make a significant contribution to so many local charities in need.

The CareerBuilder Challenge is accepting volunteer applications for the 2018 event to be held January 15-21. Prospective volunteers may complete an application and seek more details – including committee descriptions, frequently asked questions, volunteer testimonials, and a monthly newsletter – online at the tournament’s official website, www. careerbuilderchallenge.com/Volunteers.

The administrative fee for the volunteer package is $30 and includes a Nike golf shirt and jacket, hat, or visor, a volunteer badge that allows volunteers grounds access to watch the tournament when they’re not working, a weekly guest grounds badge, a week-long parking pass, breakfast and lunch on days they volunteer, and a certificate for 50 percent off a round of golf at one of the five public courses at PGA WEST and La Quinta Resort & Club.

Each year, nearly 1,000 volunteers are assigned various duties at the three golf courses on which the CareerBuilder Challenge is played – the Jack Nicklaus Tournament and Stadium Courses at PGA WEST and La Quinta Country Club. Volunteers are required to work three to four shifts of approximately four to six hours each, depending on committee selection.

They can choose from a variety of committees on which to serve, from walking scorers to player services. Many volunteers come back year after year and look forward to re-kindling friendships each January while positively affecting their community.

“My wife, Julie, and I began volunteering for the tournament 11 years ago to help out a friend. We really enjoyed the giving group of people we worked with and when we realized how important this event is to local charities, we were hooked,” said Ray Leonard, Marshal Committee volunteer leader for the Stadium Course at PGA WEST. “This is the best ‘job’ you will ever have.”

The CareerBuilder Challenge – the Coachella Valley’s longest-running charitable event – has raised more than $58 million for Eisenhower Medical Center and other local charities since its inception as the Palm Springs Golf Classic in 1960.

For additional tournament information, visit www.careerbuilderchallenge.com 26 | GCVCC.ORG

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IS YOUR GOLF CART INSURED?

Submitted by: Phil Goodge, CLU® ChFC® CA License #0F02978 As a local insurance agent, I make it a habit to ask my clients if they own a golf cart. Experience has taught me the majority has never even given golf cart insurance a second thought. Here are some important points to consider if you own one: · A golf cart is not covered by your home insurance as personal property and is only covered for liability while you are playing golf. This is very limiting for those who drive their carts to the golf course and use them for transportation around the neighborhood. Our cities are somewhat unique in that they allow us to drive on many of the streets without any special requirements, putting us in the mix of pedestrians, bicyclists, and motorists. · Many people will not obtain a policy because it is not mandatory by law. This will not, however, make the negative impacts of an accident or theft go away. Someone will have to pay the price: the party responsible, the harmed party who can’t collect from the person responsible, or an insurance company. The good news is that even a policy that is loaded with all the types of available coverage is very inexpensive! For the cost of about one round of golf, you can have the peace of mind that your coverage will make a huge difference if there is ever a serious injury, damage, or theft. · We would all like to think that if someone damages our golf cart and possibly injures us, they will do the right thing and pay for our losses.

Unfortunately, many don’t have insurance coverage, leaving you to either pay for your own losses or go to the effort to sue for damages. Instead, why not get a healthy amount of bodily injury liability insurance? This allows you to have the same amount of uninsured/underinsured bodily injury coverage to protect yourself from the person who injures you but who has low liability limits or none at all. The coverage will pay not only medical bills but also pain and suffering, lost wages, and expenses such as long-term care services. Let’s face it: if you and a car get tangled up on the street, you will be the one going to the emergency room – not the driver of the car.

While no one can ensure you won’t get into an accident, you can ensure your golf cart accident is properly insured!

Phil Goodge, CLU® ChFC® CA License #0F02978 760-328-3233 Phil@GoodgeAgency.com www.GoodgeAgency.com

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GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 27

BEING SAFE IN TODAY’S CYBERWORLD You’ve all heard the stories. Someone you know has been the victim of identity theft. Some hacker has somehow acquired your information and has either stolen money or used your identity to purchase something without your knowledge. I myself have experienced this. Remedying this can take years. So how do these hackers gain access? How can you protect yourself from this?

•

Have antivirus and firewall protection on your computers. My top three are Kaspersky Internet Security, Trend Micro Maximum Security, and Norton 360.

•

Perform operating system updates weekly. Many of these updates include security patches to fix security vulnerabilities in the operating system.

•

Backup your data regularly through a reputable company, I recommend Carbonite and IDrive.

•

Have a strong password for your email and other online accounts.

Passwords should be at least eight characters in length, a combination of upper- and lower-case letters, numbers, and at least one special character. Never use the same password for all of your online accounts.

Once a hacker gets ahold of a password, they can then attempt to use it to access your other accounts.

•

Fraudulent phone calls. No reputable company (i.e., Microsoft) will call to inform you that your computer is infected. Be careful, these are scammers from outside of the country who make their phone number appear as though it located in the United States. They will request access to your computer and eventually ask you for a credit card. If you decline payment, they will put a password on your computer and prevent you from accessing your files until you pay them the money.

At this point, you will have to hire an IT professional to remove the infection.

•

Phishing scams – Phishing scams are typically fraudulent email messages appearing to come from legitimate enterprises (i.e., your bank, Facebook, eBay, Amazon). These messages usually direct you to a spoofed website or otherwise get you to divulge private information (e.g., passphrase, credit card, or other account updates). The perpetrators then use this private information to commit identity theft.

Among the services we provide are: computer and network security, improving performance, data backup and recovery, as well as virus removal.

28 | GCVCC.ORG

Bill Hegarty, owner www.hegartycomputers.com (760) 218-6267

THE NEW GOLD RUSH IN HOME DÉCOR - AND IT’S EVERYWHERE!

Submitted by: Ev Levin Gerisch, elg design

Since the bicentennial, designers and contractors have been pulling out gold-toned door handles, faucets, shower enclosures, and other relics of past eras, in favor of brushed nickel, polished chrome and stainless steel.

Well, if recent trade shows and retail displays are any guide, “It’s baaacckk!”

- gold, with a vengeance.

The reincarnated version is shiny, matte, polished or brushed, and in antique and modern designs with gold, brass and rose gold tones for just about every purpose. Here are eight applications to consider.

1. Cabinet Hardware. An easy, affordable way to update a room is with new cabinet hardware. Atlas Homewares Tableau allows you to mix and match shapes and finishes to provide as much gold as you want to create updated, personalized looks. For ease in replacing, select new hardware with the same hole spread as the hardware you are replacing.

2. Glass Mosaic Tile. Create a glam effect with gold tile, while paying attention to how much glam you want to live with over time as, unlike toss pillows, this is a long-term commitment. Go big with an accent wall, or small using gold tiles sparingly.

3. Rose Gold Small Appliances. Add some flair to your countertop appliances while providing new capabilities to your kitchen with innovative small appliances.

4. Artwork Frames in Gold. Artwork is best framed to match the piece, not the surrounding décor. Find pieces with colors, or black and white photos, that will complement gold.

5. Faucets. A new faucet can offer the latest features, water savings and style in a single spot. These replacements can be the easiest and most economical by staying with the same format (e.g., widespread, single hole, etc.).

6. Gold Framed Mirrors. Mirrors reflect sunlight, personal décor, seemingly enlarge a space, and are both functional and decorative.

Available in countless styles and price ranges.

7. Lighting. All rooms need lighting of some kind. Hit the ‘refresh’ button with a new design gold fixture, whether pendant, chandelier, ceiling fan, table, floor, or sconce.

8. Drapery Hardware. You can easily modernize a room with an updated rod or pull-backs in an updated finish.

Ev Levin Gerisch is designer/owner of award-winning elg design in La Quinta., initial consultation discount if mention “The Gem”. 310 393-5006; 760 7771907. www.elgdesign.com, www.houzz.pro/elgdesign; www.angieslist.com/ elgdesign

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 29

Perhaps for a number of reasons, including the proliferation of hacking and malware, Google has begun urging non-ecommerce businesses to use SSL certificates. By October, when you search on Chrome or Google, you may begin to see messages in your results that the site you are looking for doesn’t have a security certificate. This is Google’s way of warning consumers that a site might be less than trustworthy – but it won’t define how untrustworthy. So what does that mean for users?

WHAT’S NEW ON GOOGLE? WHY YOUR FAVORITE SITE MIGHT BE HARDER TO FIND Submitted by: Brian Vatcher

As the web continues to evolve, one of its powerhouses, Google, strives to stay on the cutting edge of technology and security, addressing customers’ ever-developing needs to deliver the best results possible.

Their latest step to ensure consumers are engaging with trusted materials involves with one tiny letter you may have begun seeing in the web addresses of the sites you frequent. Look carefully, and the next time you navigate to sites like Amazon or Facebook, you will notice that they all have moved to an “https” web address. The “s” stands for secure, a sign that the site has an SSL certificate from the hosting company, which affirms an extra layer of security for your sensitive personal and financial information.

30 | GCVCC.ORG

You will have to begin choosing whether you want to trust these sites lacking an SSL certificate. If you’ve been to the site before, it may not be a big deal, but you’ll have to take the leap of faith that, even without the SSL certificate, the business is doing its best to protect you from malware and other threats. It may also impact the businesses you find when, over time, Google stops ranking non-SSL websites. Make sure to bookmark your favorite sites if they don’t make the move to https.

For businesses, obtaining an SSL certificate will be the easiest way to ensure their listings remain appearing in Google searches. Obtaining a certificate is as simple as contacting your hosting company, who may require a small fee to add one to your site. With Google’s newest screening move, it seems like just a matter of time before it’s a standard business practice, and that’s good news for all of us.

Brian Vatcher is owner of Brighthaus Marketing (brighthauspr.com). Brian has 20 years in digital marketing experience. His company, Brighthaus, offers website development, search optimization, digital and traditional marketing solutions.

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Berkshire Hathaway HomeServices received the highest numerical Equity Score among real estate brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinion of 41,806 U.S. consumer ages 15 and over surveyed online between January 3 and January 31, 2016. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of real estate brands. 2016 ©Based on GLVAR/ARMLS and other statistics deemed reliable but not guaranteed. Source: Average Sales Price is based on an analysis of the “2016 Franchise/Independent Breakdown of Real Estate 500” reported by Real Trends in May 2016, using transaction sides and sales volume data of the largest brokers recording at least 25,000 closed transaction sides in 2016, as reported in the 2016 Real Trends 500. ©2017 BHHS Affiliates, LLC. An independently owned and operated franchisee of BHHS Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeSerivces symbols are registered service marks of HomeSerivces of America, Inc. ®Equal Housing Opportunity. Berkshire Hathaway HomeServices received the highest numerical score among 5 real estate companies for repeat home sellers in the J.D. Power 2017 Home Buyer/Seller Satisfaction Study, based on 5,117 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March-April 2017. Your experiences may vary. Visit jdpower.com

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 31

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