Shopping Mall Marketing 2020

P O D S U M O WA N I E D Z I A Ł A Ń C E N T R Ó W I S I E C I H A N D L O W Y C H W 2 0 1 9 R O K U

SHOPPING MALL MARKETING EDYCJA 9 | MARZEC 2020 | ROCZNIK

CENA: 99 ZŁ NETTO (PLUS 8% VAT)

JAK ZWIĘKSZYĆ FOOTFALL I SPRZEDAŻ

CENTRA HANDLOWE CZY ROZRYWKOWE?

WYKORZYSTUJĄC INTERNET I NOWOCZESNE TECHNOLOGIE?

ZMIENIAJĄ SIĘ REGUŁY W HANDLU, ZMIENIA SIĘ ROLA CENTRÓW

RETAILTAINMENT SZYTY NA MIARĘ

DWIE DEKADY ZMIAN NA RYNKU HANDLOWYM

200

ROZRYWKA NA CELOWNIKU KLIENTÓW GALERII HANDLOWYCH

DWIE DEKADY REWOLUCJI, KTÓRE ODMIENIŁY OBLICZE BRANŻY HANDLOWEJ

Dyrektor CHR Galaxy

Monika GOGACZ

milionów klientów GO GLOBAL!

OBECNIE PONAD 15 MLN POLAKÓW KUPUJE W INTERNECIE

PARTNERZY STRATEGICZNI:

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Shopping Mall Marketing 2020

Published on Apr 1, 2020

Paweł Tracichleb

Two decades ago the first shopping centre was opened in Poland. Since then, the market has undergone several revolutions. Today, it is not only trade, but also, and perhaps most importantly, added value. That is why today's shopping centres are evolving, and in their everyday activities they focus on building their own identity that distinguishes them in the local market. Objects no longer grow like mushrooms after rain, and this low growth is due to market saturation. Expansion and modernisation are becoming a standard. The demand is supported by a steady increase in the purchasing power of Polish consumers and a change in their lifestyle. The fashion for spending time outside the home is also growing. Undoubtedly, a big challenge for the whole sector was to adapt its activities to the trade ban introduced in 2018 on Sunday.

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