Benchmark 3- brand style guide by Gagandeep Parmar by GAGANDEEP PARMAR

BRAND STYLE GUIDE

2023

Brand Story - 4

Logo Variation - 9

Colors - 16

Typography - 18

Colateral - 20

Digital Ads - 28

Landing Page - 35

CONTENTS

Brand Story : Unisport

About Company

Unisport is the undisputed market leader in sports equipment, surfaces (including flooring and grass), and facilities throughout the Nordic region. The company, which is headquartered in Vantaa, has amassed a revenue of $150 million and employs a workforce of 350 individuals across five countries.

Unisport operates in Denmark, Finland, the Netherlands, Norway, and Sweden, with each branch serving to complement the others in terms of product offerings and geographical coverage.

What we offer

What Company Provides

Unisport is a sports company that provides various sports-related products and services to its customers in the Nordic region. They offer a wide range of sports equipment, such as sports balls, protective gear, and training accessories. Additionally, they specialize in the installation of sports surfaces, including flooring and grass, and the construction of sports facilities. Their facilities range from indoor and outdoor sports arenas to training fields and gymnasiums.

Unisport’s Vision

“Work in collaboration with clients to deliver unique designs, high-quality products, and exceptional customer service based on an active understaning of sports lifestyle and teamwear to develop the world’s most sustainable Eco gear, reducing the impact on our planet.”

We have established ourselves as the first choice green teamwear brand for every athlete at any level. Eco-friendly clothing should be the standard, not the exception.

It’s no accident that these principles lead to high-quality,high-performance goods for all athletes looking to make a difference

Unisport’s Objective

• Online promotion of a service or product.

• Offering a service or product for sale.

• Offering product assistance or client service.

• Giving out corporate information.

• Creating brand recognition and company identity.

Unisport’s Tone of Voice

VIBRANT ENERGETIC SPORTY

LOGO &VARIATIONS

Unisport’s Logos

Primary Logo

The primary logo of Unisport is designed to be simple yet effective in communicating the brand’s identity and values to today’s audience. The logo consists of the brand name “Unisport” in bold case letters, with the letter “U” featuring a swoosh effect around two spheres, placed to the left of the text.

The two spheres within the swoosh represent balls used in various sports, which is a nod to the brand primary focus on sports equipment and facilities. The swoosh effect around the spheres creates a sense of movement and speed, which conveys the brand’s dedication to providing high-quality products and services to sports enthusiasts and athletes.

The bold, uppercase font used for the brand name gives the logo a strong and confident visuals, while the use of blue color conveys a sense of trust, reliability, and professionalism. Overall, Unisport’s primary logo effectively communicates the brand’s identity as a trusted and reputable provider of sports equipment, surfaces, and facilities to its target audience.

Unisport’s Logos

Secondary Logo

Unisport, a well-known sports retailer, has recently updated its secondary logo to make it more easy and suitable for use in various locations where a vertical logo may not be feasible.While the colors used in the logo remain the same, the design has been modified to align the U logo with the brand name.

This subtle but significant change in the logo design allows Unisport to expand its branding options, particularly in places where vertical space is limited, such as on merchandise tags or social media profile pictures. The two variations of the secondary logo use the primary and secondary colors of Brand, further reinforcing the brand’s visual identity.

By updating their logo design, Unisport demonstrates their commitment to keeping their brand fresh and relevant, while also improving their marketing and advertising efforts by having more options for logo placement. The revised logo design also allows Unisport to maintain a consistent and recognizable brand image across all channels and touchpoints, which is essential for building brand loyalty.

Icon Logo

The Unisport logo is a visual representation of the brand that incorporates various design elements to create a unique and visually appealing image. The logo starts with the letter “U,” which is the first letter of the brand’s name. The designer added a swoosh to the logo that cuts through the “U” in diagonal halves, which creates a sense of motion and energy. The swoosh is designed to contrast with the “U” and add visual interest to the logo.

To further enhance the logo’s visual appeal, the designer surrounded it with two gradient spheres. The spheres are created using primary colors in bright green and navy blue, which are the brand’s colors. The spheres are placed in a way that creates a sense of symmetry and balance, which helps to create a visually pleasing image.

The Unisport logo is a unique and distinctive design that effectively represents the brand. By combining the “U” and the swoosh with the gradient spheres, the designer was able to create a logo that is both visually appealing and memorable. The bright colors, diagonal lines, and symmetrical design make the logo stand out and effectively communicate the brand’s values and identity.

14 HEX #70E000 RGB 112,224,0 CYMK 50,0,100,12 HEX #22223A RGB 34,34,58 CYMK 41,41,0,77 HEX #FFFFFF RGB 255,255,255 CYMK 0,0,0,0

Colors

The Brand colours are the most visible representations of the Unisport. The colours will be used in the logo. These important colours may be employed in brand marketing and branding as well.

These colours can also be utilised in conjunction to increase brand appeal. For example, posters and social media advertisements.

100% 60% 50% 40% 30% 20% 10% 100% 90% 80% 70% 100%

Typography : Poppins

Poppins Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 +-=?/<>

Poppins Semi-Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 +-=?/<>

Typography : Poppins

Poppins Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 +-=?/<>

Poppins Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 +-=?/<>

COLLATERAL

Business Cards

Cloth Tags

Store Signs

Shopping Bags

Clothing & Shoes

Boxes

Billboard

DIGITAL ADS

What are Digital Ads

Digital ads consist of various forms of online advertising, including display ads, search ads, video ads, social media ads, and email ads. They also include native and retargeting ads, as well as sponsored content and influencer marketing.

Display ads are graphic advertisements that are placed on websites, apps, and other digital platforms. They are typically placed in designated areas on webpages, and they can be in the form of text, image, video, and audio.

Campaign Name

“Sport Your Style with Unisport”

• It reflects the brand’s focus on style

• It’s catchy and memorable

• It speaks to a wide audience.

• It positions Unisport as a lifestyle brand.

Target Audience

Active individuals aged 18-35 who enjoy participating in a variety of sports and are interested in high-quality, fashionable sportswear.

• Demographics

• Intrests

• Lifestyle

• Social Media Usage

Campaign’s Timeline

Start Date: April 1, 2023

End Date: May 30, 2023

Posting Schedule:

• Monday, Wednesday, and Friday: Instagram posts and stories featuring images of the sports clothing brand’s products with relevant hashtags and captions promoting the campaign.

• Tuesday and Thursday: Facebook posts and stories featuring engaging content related to the sports clothing industry and highlighting the brand’s unique selling points.