Secondary Logo

Unisport, a well-known sports retailer, has recently updated its secondary logo to make it more easy and suitable for use in various locations where a vertical logo may not be feasible.While the colors used in the logo remain the same, the design has been modified to align the U logo with the brand name.

This subtle but significant change in the logo design allows Unisport to expand its branding options, particularly in places where vertical space is limited, such as on merchandise tags or social media profile pictures. The two variations of the secondary logo use the primary and secondary colors of Brand, further reinforcing the brand’s visual identity.

By updating their logo design, Unisport demonstrates their commitment to keeping their brand fresh and relevant, while also improving their marketing and advertising efforts by having more options for logo placement. The revised logo design also allows Unisport to maintain a consistent and recognizable brand image across all channels and touchpoints, which is essential for building brand loyalty.