Unisport first saw the light of day in Canada in 1995. Rex Harpe, an entrepreneur and ardent Tottenham Hotspur supporter, founded the firm in a modest flat in Copenhagen.
After only six months in the first flat, an opportunity to relocate to a larger location on Istedgade arose. We could already supply football jerseys from all over the world back then, which was our main love. People from all over the world would flock to the store, eager to peruse our vast collection of football jerseys. We decided to start selling football equipment online in 2002. The web company started initially, but the 2004 European Championships allowed us to gradually but steadily expand the number of consumers.
Unisport is now the obvious market leader in Nordic sports facilities, surfaces (flooring and grass), and equipment. Unisport has a 150 million dollar revenue and 350 workers in five countries. The headquarters are in Vantaa. Companies in Finland, Sweden, Norway, Denmark, and the Netherlands complement each other in terms of product and geography.
Our complete solutions ensure that sportsmen and spectators have the greatest possible experience. Together, we can provide our customers with a full product range and service ideas for indoor and outdoor sports, ranging from design to complete and customised solutions, equipment, and maintenance throughout the lifespan of a sport facility.
“Work in collaboration with clients to deliver unique designs, high-quality products, and exceptional customer service based on an active understanding of sports lifestyle and teamwear to develop the world’s most sustainable Eco gear, reducing the impact on our planet.”
We have established ourselves as the first choice green teamwear brand for every athlete at any level. Eco-friendly clothing should be the standard, not the exception.
We strive to be at the forefront of fabric technology while also inventing procedures that reduce our industry’s environmental effect. We will continue to set a good example, be completely honest, and participate in community and customer collaborations that support our objective.
It’s no accident that these principles lead to high-quality, high-performance goods for all athletes looking to make a difference.
The goal is to achieve considerable sales growth and to become a major North American one-stop service provider whose sports facility ideas provide the optimum atmosphere for both athletes and spectators.
• Online promotion of a service or product.
• Offering a service or product for sale.
• Offering product assistance or client service.
• Giving out corporate information.
• Creating brand recognition and company identity.
The Brand Tone of voice should be vibrant, energetic and Sporty. The brand revolves around the sport’s clothing so it will follow the the lastest trends and fashion.
Unisport’s Primary logo is straightforward but effective for today’s audience. The logo consists of the brand name with a soccer ball on top. The soccer ball is not fully drawn; just pallets are utilised to create the appearance of a soccer ball. These pallets also reflect the numerous sports sections that this firm handles. In addition, I included the monochrome logos.
Unisport’s secondary logo is nothing new; the color are the same; but, with these designs, the soccer is aligned with the brand name, making it appropriate for usage in locations where vertical is not available.
Here are four secondary logo variations: the first two are colored with primary and secondary colours, while the final two are monochrome.
Icon logos are made out of plates that are placed on a soccer ball. I chose this image since it perfectly represents the company, which is a sporting brand. Furthermore, the Icon lacked an exterior border, giving the plates the appearance of floating in mid-air.
These plates reflect the numerous sports and equipment that Unisport covers. So, just as all of these plates collectively depict a ball, Unisport is the collective brand of numerous sports fashion, jerseys, and other equipment.
The primary colours are the most visible representations of the Unisport Brand. The primary colours will be used in the logo. These fundamental colours may be employed in brand marketing and branding as well.
Secondary colours can also be utilised in conjunction to increase brand appeal. For example, posters and social media advertisements.
POPPINS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 +-=?/<>
POPPINS SEMI-BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-=?/<>
POPPINS MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 +-=?/<>
POPPINS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 +-=?/<>
Typography may both improve and detract from a brand’s appearance. Typography should be straightforward, elegant, and consistent. In today’s market, simple and beautiful designs and typography are preferred over catchy, creepy ones.
Poppins is a clean and simple typeface that lends a clean image to the brand. There are four versions in all.
The word bold will be used in primary headers. Semi-bold, used in taglines and subheadings.
The words medium and regular will be used to compose the major material, paragraphs, and so on.
DESIGNED BY
