Brand Style Guide- Unisport Benchmark 2

2023 BRAND STYLE GUIDE UNISPORT

BRAND STORY : UNISPORT

Unisport is currently the dominant leader in the Nordic region for sports equipment, surfaces (including flooring and grass), and facilities. With its headquarters located in Vantaa, the company has achieved a revenue of $150 million and employs 350 staff members across five countries. The company operates in Finland, Sweden, Norway, Denmark, and the Netherlands, where each branch complements each other in terms of product and location.

WHAT WE OFFER

Unisport is currently the dominant leader in the Nordic region for sports equipment, surfaces (including flooring and grass), and facilities. With its headquarters located in Vantaa, the company has achieved a revenue of $150 million and employs 350 staff members across five countries. The company operates in Finland, Sweden, Norway, Denmark, and the Netherlands, where each branch complements each other in terms of product and location.

UNISPORT’S VISION

“Work in collaboration with clients to deliver unique designs, high-quality products, and exceptional customer service based on an active understanding of sports lifestyle and teamwear to develop the world’s most sustainable Eco gear, reducing the impact on our planet.”

We have established ourselves as the first choice green teamwear brand for every athlete at any level. Eco-friendly clothing should be the standard, not the exception. It’s no accident that these principles lead to high-quality, high-performance goods for all athletes looking to make a difference.

UNISPORT’S OBJECTIVE

The goal is to achieve considerable sales growth and to become a major North American one-stop service provider whose sports facility ideas provide the optimum atmosphere for both athletes and spectators.

• Online promotion of a service or product.

• Offering a service or product for sale.

• Offering product assistance or client service.

• Giving out corporate information.

• Creating brand recognition and company identity.

TONE OF VOICE

ENERGETIC SPORTY

LOGO &VARIATIONS

LOGOS

PRIMARY LOGOS

Unisport’s Primary logo is straightforward but ef fective for today’s audience. The logo consists of the brand name with a soccer ball on top.

The soccer ball is not fully drawn; just pallets are utilised to create the appearance of a soccer ball. These pallets also reflect the numerous sports sections that this firm handles. In addition, I included the monochrome logos.

LOGOS

SECONDARY LOGOS

Unisport’s secondary logo is nothing new;  the color are the same; but, with these designs, the soccer is aligned with the brand name, making it appropriate for usage in locations where vertical is not available.

Here are four secondary logo variations: the first two are colored with primary and secondary colours, while the final two are monochrome.

LOGOS

ICON LOGOS

Icon logos are made out of plates that are placed on a soccer ball. I chose this image since it perfectly represents the company, which is a sporting brand. Furthermore, the Icon lacked an exterior border, giving the plates the appearance of floating in mid-air.

These plates reflect the numerous sports and equipment that Unisport covers. So, just as all of these plates collectively depict a ball, Unisport is the collective brand of numerous sports fashion, jerseys, and other equipment.

PRIMARY COLORS

The primary colours are the most visible representations of the Unisport Brand. The primary colours will be used in the logo. These fundamental colours may be employed in brand marketing and branding as well.

SECONDARY COLORS

Secondary colours can also be utilised in conjunction to increase brand appeal. For example, posters and social media advertisements.

POPPINS

POPPINS BOLD

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POPPINS SEMI-BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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POPPINS MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 +-=?/<>

POPPINS REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 +-=?/<>

HOW TO USE FONT HOW TO USE FONTS

Typography may both improve and detract from a brand’s appearance. Typography should be straightforward, elegant, and consistent. In today’s market, simple and beautiful designs and typography are preferred over catchy, creepy ones.

Poppins is a clean and simple typeface that lends a clean image to the brand. There are four versions in all. The word bold will be used in primary headers. Semi-bold, used in taglines and subheadings. The words medium and regular will be used to compose the major material, paragraphs, and so on.

COLLATERAL

BUSINESS CARDS

CLOTHING TAGS

BOXES / PACKAGING

BAGS & CLOTHING

DIGITAL ADS

WHAT DIGITAL ADS CONSIST OF?

Digital ads consist of various forms of online advertising, including display ads, search ads, video ads, social media ads, and email ads. They also include native and retargeting ads, as well as sponsored content and influencer marketing.

Display ads are graphic advertisements that are placed on websites, apps, and other digital platforms. They are typically placed in designated areas on webpages, and they can be in the form of text, image, video, and audio.

DISPLAY ADS

DISPLAY ADS

Display ads are a great way for Unisport to reach their target audiences. Display ads help Unisport to create brand awareness, increase website traffic, generate leads and sales, and create an active presence in the digital landscape. Display ads can also be used to promote special offers, discounts, and events, and they can be targeted to specific audiences to ensure maximum exposure and effectiveness. Display ads can be used on websites, social media, search engine results pages, and other online platforms. By strategically placing display ads in the right places, Unisport can drive more qualified traffic to their website and ultimately increase sales.

SEARCH ADS

Search Ads helps the unisport in marketing by allowing the unisport to create and manage campaigns to capture customers from search engine queries. With Search Ads, unisport can target their ads to an audience that is already searching for related products or services. Search Ads also allows the unisport to track the performance of their campaigns and adjust them in real time as needed. This allows unisport to optimize their campaigns to get the best results. Additionally, Search Ads gives unisport the ability to reach potential customers who are already interested in their offerings and to increase brand visibility and recognition.

INSTAGRAM ADS

Instagram ads can help the Unisport in marketing by providing them with a direct and cost-efficient way to target potential customers with their message. Utilizing Instagram’s audience targeting capabilities, Unisport can reach the right people with their product or service. With Instagram, Unisport can target customers based on demographic data, interests, location, and more. This helps Unisport to maximize the reach of their message, saving them time and money. Additionally, Instagram ads offer detailed analytics that can help Unisport track the success of their campaigns and make adjustments accordingly.

FACEBOOK ADS

Facebook Ads helps the Unisport in marketing because it provides a highly targeted platform to reach potential customers. It allows Unisport to reach people with specific interests and demographics, enabling them to narrow down their marketing message and tailor it to their target audience. It also provides a wide range of advertising tools, such as boosted posts and sponsored stories, that can be used to reach potential customers. Finally, Facebook Ads can be used to track the performance of ads, allowing Unisport to see what works best and adjust their strategies accordingly.

SOCIAL MEDIA ADS : TIKTOK

TIK-TOK ADS

TikTok Ads are an effective tool for Unisport to use in marketing because they allow Unisport to target a wide range of potential customers, from people who are already active on the platform to those who don’t necessarily engage with Unisport’s content. TikTok Ads also offer a variety of formats, including videos, images, and carousels, which can be used to present Unisport’s products in a creative and eye-catching way. Finally, TikTok Ads are cost-effective, allowing Unisport to reach its target market while staying within a budget.

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GAGANDEEP PARMAR