FuseNews_Oct 2021_FuseDSM Your Chamber of Commerce Online Publication

YOUR CHAMBER OF COMMERCE THE HIRING ISSUE | OCT 2021

WHERE ARE ALL THE WORKERS?

BY RAINE RECRUITING

BENEFITS THAT ATTRACT EMPLOYEES

BY TAYLORED BENEFITS

THE NEW GENERATION OF THE WORKFORCE

BY RYAN ANDERSON, NO COAST CONSULTING

UPCOMING EVENTS Wednesday Oct 13, 2021 4:00 PM - 6:00 PM CDT

RIBBON CUTTING - YCC Tire & Auto Care

Thursday Oct 14, 2021 11:30 AM - 1:00 PM CDT

Monthly Luncheon- The Untapped Workforce

Tuesday Oct 19, 2021 8:30 AM - 10:00 AM CDT

Morning Fuel Networking - Village at Grays Lake

Wednesday Oct 20, 2021 8:30 AM - 10:00 AM CDT

Non-Profit Forum - Unblurring the Lines - What are the Roles & Responsibilities of Leadership

Wednesday Oct 27, 2021 8:15 AM - 10:00 AM CDT

MOXIE presented by East Village Spa

Wednesday Oct 27, 2021 11:30 AM - 1:00 PM CDT

Feed Your Mind - Post Pandemic Mental Health

Thursday Oct 28, 2021 3:30 PM - 4:15 PM CDT

Firestarter Meeting

Thursday Oct 28, 2021 4:15 PM - 6:00 PM CDT

Fusing The Community Together: TBD

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UPCOMING EVENTS Wednesday Nov 10, 2021 11:30 AM - 1:00 PM CST

Monthly Luncheon

Tuesday Nov 16, 2021 8:30 AM - 10:00 AM CST

Morning Fuel Networking - TBD

Wednesday Nov 17, 2021 8:30 AM - 10:00 AM CST

Non-Profit Forum

Tuesday Nov 23, 2021 11:30 AM - 1:00 PM CST

Firestarter Meeting

Tuesday Nov 30, 2021 11:30 AM - 1:00 PM CST

Feed Your Mind - Secrets of Your P&L To Exponentially Increase Your Profit

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TABLE OF CONTENTS

OCT 2021

OCTOBER CONTENT MEMBER NEWS //

POST PANDEMIC HEALTH SPOTLIGHT: ANIMAL RESCUE LEAGUE WRITING A WINNING JOB DESCRIPTION GET INVOLVED IN THE CHAMBER SUPPORT LOCAL WITHOUT SPENDING SPOTLIGHT: IOWA BEEF STEAKHOUSE SPOTLIGHT: BOOK MARKS HYVEE DIETICIAN

IN THE COMMUNITY // NON-PROFIT SPOTLIGHT RETAIL SPOTLIGHT RESTARAUNT SPOTLIGHT

HIRING ISSUE //

IN THE CHAMBER //

WHERE DID ALL THE WORKERS GO? EMPLOYEE BENEFITS MANAGING GEN Z EMPLOYEES THE UNTAPPED WORKFORCE FOSTERING RELATIONSHIPS IS KEY WHY IS IT HARD TO FIND WORKERS

CHAMBER UPDATES PAGE NEW MEMBER SPOTLIGHT PAGE HEALTHY HABITS AFFILIATE BENEFITS MEET THE BOARD

p.22 Restaurant Spotlight: Iowa Beef Steakhouse

p.16-17 Raine Recruiting: Where Did All the Workers Go?

OCT 2021

FROM THE BOARD CHAIR Health care is a big line item for all businesses. The problem is even more profound for small businesses who in many cases don’t have the employee count to access health care markets that can provide good benefits at a reasonable cost.

Against this back drop, FUSEDSM went looking for a solution and worked together with our partners, Taylored Benefits and United Health Care to create this program which should provide a great option to our members. This program is a FuseDSM MemberAccess Benefit so you or your insurance agent will need to be a FUSEDSM member to take advantage of this exciting opportunity.

Look for more information on this healthcare option in the coming weeks as we begin the formal rollout.

Randy Sackett

RANDY SACKETT FUSEDSM CHAIRMAN OF THE BOARD, Yellow Cab

TABLE OF CONTENTS

p.2-3 Don't Miss: Upcoming Chamber Events

p.18 Get to Know Members: Non-Profit Spotlight

p.22 Get to Know Members: Restaurant Spotlight

p.23 Get to Know Members: Retail Spotlight

FEED YOUR MIND SPEAKER

OCT 2021

FEED YOUR MIND PRESENTER MINDING YOUR MENTAL HEALTH DURING AND AFTER THE PANDEMIC

CHERYL GARLAND

Cheryl Garland, MS, LMHC, RPT-S is the Owner, President and Licensed Therapist at Integrative Counseling Solutions in 5 Central Iowa locations. Cheryl is a Registered Play Therapist

Supervisor,

Trained

in

Brainspotting, Sand Tray Therapy, Sensory Rhythm and Movement Therapy, and other modalities to assist clients in resolving trauma, gaining insight, improving selfconcept, self regulation and relationships.

Cheryl

manages

interdisciplinary

an team

agency

with

of

Licensed

14

an

WEDNESDAY OCT 27, 2021 11:30 AM - 1:00 PM CDT

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11:30 - REGISTRATION/NETWORKING 12:00PM - PRESENTATION

Learn More About the Presentation Sponsored by:

Therapists, Social Workers and a Psychiatrist.

Her team breaks down barriers to delivering mental health services to adults, children, couples and families in rural, urban and suburban areas of Central Iowa.

WE ARE HIRING! PLANT SUPERINTENDENT WHAT IF YOU WERE GIVEN THE OPPORTUNITY AND RESPONSIBILITY TO MAKE A DIFFERENCE? IT IS TIME TO EMBRACE YOUR INFINITE POSSIBILITIES. THIS IS YOUR OPPORTUNITY TO BE PART OF INTERNATIONAL PAPER, A FORTUNE 500 COMPANY AND GLOBAL LEADER IN PAPER AND PACKAGING PRODUCTS. IP IS KNOWN FOR OUR COMMITMENT TO THE ENVIRONMENT AND TO CUTTING-EDGE TECHNOLOGY. WE HAVE SPENT MORE THAN 100 YEARS CREATING NEW IDEAS, AND WE ARE LOOKING FOR PEOPLE WHO CAN COLLABORATE TO HELP US BUILD ON OUR HISTORY, WHILE CREATING FUTURE SUCCESS. WE ARE COMMITTED TO ATTRACTING, PREPARING, PROMOTING AND SUPPORTING OUR TEAMS. AT INTERNATIONAL PAPER, YOU CONTROL YOUR DESTINY. WE OFFER BENEFITS, CHALLENGES, GLOBAL OPPORTUNITIES AND TOTAL REWARDS. WHEN WE SAY INFINITE POSSIBILITIES, WE MEAN IT.

To learn more, visit: jobs.internationalpaper.com

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WELCOME TO THE CHAMBER

OCT 2021

WELCOME NEW MEMBERS

YCC TIRE & AUTO CARE & TRANS IOWA YCC Tire & Auto Care is your neighborhood auto center. We provide oil changes, tires, brakes, tune-ups, suspension, sanitization, and detailing.

IOWA BEEF STEAKHOUSE Iowa Beef Steakhouse grills your steak to perfection!

You won't find a bigger steak in Iowa! Join us for your next dinner time

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UNITED HEALTHCARE UnitedHealthcare is the health benefits business of UnitedHealth Group, a diversified health care company dedicated to advancing health care.

UNITE US Unite Us is a technology company that builds coordinated care networks of health and social service providers.

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BOOKMARKS A cozy online bookstore based out of Des Moines Iowa focused on bringing convenience and local favorites to you.

DECODING HR Since 2019, we’ve been helping companies respond to industry transitions in order to stay competitive.

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EMPLOYEE BENEFITS

OCT 2021

A BUSINESS OWNER’S SECOND LARGEST EXPENSE ….BUT ALSO A SIGNIFICANT INVESTMENT As health insurance agents, we are often asked by business owners why it is important for them to offer an

employer-sponsored

health

plan

to

their

employees. Health insurance is typically the first benefit

potential

employees

ask

about

when

negotiating their compensation packages, so this is understandably one of the biggest decisions business owners make. We feel there are several reasons why providing health insurance is crucial for any successful business.

1) It keeps employees happy and healthy. Studies have shown that offering a quality health plan can lower absenteeism due to sickness. As a result of this, the employees can focus more on their work, which increases their overall productivity. Health insurance is also a way for employers to show their employees they care about their overall well-being while promoting a healthy company culture. Health insurance is another way to encourage your workers to stay employed with your company long term.

2) It assists with hiring and recruiting. Robust benefits packages are one way to appeal to current and new

employees. Iowa reported that an unemployment rate of 3.9% in May of 2021 according to Iowa Workforce Development, so leveraging your health insurance plan is one way to find and maintain quality employees. Job candidates find that benefit packages such as health insurance are one of their top considerations when accepting a job.

3) It is competitively priced. Group health plans are typically much less expensive than trying to find similar coverage in the individual market. Businesses are also allowed to offer their benefits on a pre-tax basis. This allows the employees to retain more of their after-tax income to use as they see fit. Group health plans also tend to have lower out-of-pocket expenses for employees, so their risk exposure is greatly reduced.

4) It provides unique tax incentives for business owners.

Generally speaking, employers are allowed to deduct 100% of their monthly medical premiums from their federal business taxes. Health insurance plans offered through businesses can also reduce payroll taxes when providing these benefits to their employees.

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EMPLOYEE BENEFITS

OCT 2021

5) It can be provided as a pre-tax benefit for employees. When providing a group health plan, business owners able to collect the employee portion of premiums prior to taking out their federal and state taxes. This results in a lower taxable income for their employees. Tax payments that would have otherwise gone to the government can now be allocated to other expenses.

FuseDSM is always looking for ways to bring value to or provide options for savings to our businesses we serve. With that, FuseDSM went in search of a health insurance product that is affordable and offers robust coverage to support our members need to include this benefit in their recruitment and employee retention efforts.

Today, you are invited to learn more about a product offered exclusively to our members that will save employers an average of 20-25% off their current health insurance rates. These plans also allow employers to earn a portion of their premiums back at the end of the year if they experience lower than expected claims.

Additionally, Deductible and Out-of-Pocket credits will be extended to any groups who move outside of their current renewal date, so now is a great time to shop your benefits.

If you are interested in learning more, please contact Colby Taylor with Taylored Benefits Inc. at (515) 225-3600, or ctaylor@tayloredbenefits.com.

FuseDSM will be rolling out other member-only offerings in the upcoming months as we continue to keep our members needs at the forefront of our work to build a stronger community.

EVENT SPOTLIGHT

OCT 2021

SEPTEMBER MONTHLY LUNCHEON THE UNTAPPED WORKFORCE One of the key factors to running a business is attracting and retaining talent.

It is also something that many businesses are currently struggling with. As a business, you may be overlooking a key demographic when strategizing to expand your pool of skilled workers. Learn more about how Central Iowa Center for Independent Living and other non-profits partner with businesses to fulfill hiring needs, increase diversity in the workforce, and how hiring people with disabilities, isn’t charity, it’s smart business!

Laura Gibson is the Executive Director of Central Iowa Center for Independent Living, where she leads her team in providing service to individuals with disabilities. CICIL as they are more commonly known, provides 5 core services, information and referral, systems advocacy, peer support, independent living skills, and transition services to any individual with a disability.provides 5 core services, information and referral, systems advocacy, peer support, independent living skills, and transition services to any individual with a disability.

Learn More About the Morning Luncheon Sponsored by:

Embassy Suites Downtown 101 E. Locust Street Des Moines, IA 50309

Thursday Oct 14, 2021 11:30 AM - 1:00 PM CDT

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PART TIME EMPLOYMENT OPTIONS

LEGALSHIELD / IDSHIELD

If you, or someone you know, even in another state, are looking for some extra income on a part time basis, without a job change / search, I offer to share information with you. Our visit will be a time for you to gather some facts and data for your consideration and I acknowledge you may or may not be interested. I look forward to meeting with you in-person or virtually.

Terry Ebke

LegalShield / IDShield www.rae365.com 515-371-8606 terryebke@msn.com

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DES MOINES PARENT

OCT 2021

HOW TO SUPPORT LOCAL WITHOUT MAKING A PURCHASE

BY ERIN HUIATT OF DES MOINES PARENT Supporting local businesses has been the talk since the pandemic hit. This pandemic has hit many small businesses hard and I know many are looking for ways to lift them up now. Not only are small businesses struggling, but consumers are too due to layoffs, health, and many other reasons. Many may want to lend a helping hand, but do not have the funds to make a purchase to support local.

Did you know you can support local without making a purchase?! Yepp! There are several ways you can still support the small businesses in your community without making a purchase.

Leave a Review Leaving a review for a small business is a major boost. You can leave reviews on Google and Facebook. Better yet, do both. When I leave reviews I will copy and paste my review and post on both platforms. Super simple!

When you leave a review this boosts them to the top of Google when people are searching for a certain product or service. When you leave a review on Facebook this boosts the algorithm for their page. Not only will it boost a local small business to be seen, but owners always love to see positive notes about their hard work.

Share, Like, Comment I am sure you have heard that any engagement on social media is always great for a business. If a small business shares a deal or a new product that aligns with you, give them some love.

Leave a comment by asking a question or tagging someone who may be interested too.

Share on your personal page with a small note of why you love the small business and what they are offering. Do not forget to add the personal note touch. People will relate more when you add this small detail.

Create your own post with an image of yourself supporting this small business or something you have purchased in the past. Make sure you tag them in your post.

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DES MOINES PARENT

OCT 2021

Visit a Small Business and Check-in Even if you are just browsing, check-in, and leave a note of something you loved about the owner, service, or store you just visited. The power of social media is incredible and your followers will love to hear what you have to say.

Sign-Up for their Newsletter I know, I know, my email can easily be bogged down with a lot of emails, but it really is a great way to stay on top of what local businesses have to offer. Make sure you subscribe to your favorite small businesses to stay on top of special deals, announcements, and more. I love to forward any special deals or announcements to friends and family who I think would benefit as well. Another wonderful way to share the love.

Ask for Gift Certificates or Items from Small Businesses Even if you may not personally be shopping, you probably have a loved one who would like to gift you something special. Make sure you include a small business on your list and think outside of the box. I am a huge fan of gifting experiences. It does not always have to be physical items.

Salon gift cards CSA for the following year Local restaurants and coffee shops Merchandise from a local band and/or musician A gift certificate to an independent bookstore A subscription box from a local business Have kids or grandchildren? Purchase swim, music, dance, or art lessons A gift certificate to a live show A gift certificate to your favorite place to play and be active as a family There you go! Five different ways to support small businesses in your local community every day of the year.

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NON-PROFIT SPOTLIGHT

OCT 2021

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ANIMAL RESCUE LEAGUE OF IOWA

With thousands of animals in our care each year, the involvement of community members, volunteers, donors and countless other supporters is vital. Together, we're creating a more humane world for animals.

IOWA'S LARGEST NONPROFIT ANIMAL SHELTER, CARING FOR MANY THOUSANDS OF PETS EACH YEAR.

YOU CAN SHOW YOUR SUPPORT BY: Volunteering Fostering Get Your Kids Involved

The ARL serves people and pets from across the state of Iowa through its programs, which include pet adoption, humane education, pet behavior training, spay/neuter, animal cruelty intervention and much more. The Animal Rescue League is dependent on individual and corporate contributions to care for its animals.

Joining Events Staying Educated About Legislation Business Donations to the Non-Profit Organization Renting the Facility Financial Donations Shopping

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MARKETING COLUMN

OCT 2021

OCTOBER MARKETING TIP CREATIVE DSM | DIGITAL & SOCIAL MARKETING

Do you have openings that you just can’t seem to fill? We have had more and more clients ask us to create job listings this year than ever before. These descriptions need to be on the right platform for the audience, and stand out from the crowd.

October Marketing Tip: Sell Your Company Culture to Attract Employees

Not unlike selling products or services, when you are trying to place the right

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person in your organization, you need to sell it. You need to sell the benefits, create an emotional response that speaks to how this role will transform their career. If you want a few examples of high performing listings, reach out. We’re here to help; no strings attached.

Let's make marketing human again.

Want some free marketing advice? We're always down for a discovery call: creativedsm.as.me/marketing-discovery-call

RAINE RECRUITING

OCT 2021

WHERE DID ALL THE WORKERS GO?

BY BILL RAINE OF RAINE RECRUITING Where did all the workers go? That is a question that has been

Candidates are smart and they are going to the highest bidder right

presented to me over and over in 2021. Where did they all go?

now. It’s very difficult for a company to keep up with this “bidding”

There are many answers to that question and perhaps a few ideas to

process

keeping your workforce during this hiring frenzy Des Moines is experiencing.

More companies are offering work-from-home options so local companies are now competing with customer service centers from

My name is Bill Raine, I’ve been in the recruiting industry since

other states for phone talent. The talent is still available, but our

1992. I’ve recruited for retail, accounting, information technologies,

market is open to firms on both coasts and other much larger

office administration, manufacturing and construction. I have done

places than Des Moines. On that same note, more companies are

both temporary and direct hire. I’ve interviewed over 20,000

moving into the Des Moines metro. Amazon is just one of many

people in my career and have seen the booms and bust in

good companies that have huge needs for a large workforce that

employment. This is the worst I’ve ever seen it as far as finding

your local companies now have to compete with for talent.

employees.

Many candidates have a real fear of returning to the workforce So why has it been so hard to find and retain good people? There is

because of Covid They may have been smokers or have a health

no one answer for that question, but here are a few things we’ve

issue that puts them more at risk. Images of a slow death away from

observed and had candidates tell us at Raine Recruiting.

your loved ones is a very unattractive thing for many people. They would like to have the new variant go away and have a feeling of

One of the big reasons we hear over and over is people have gotten

security before re-entering the workforce.

used to making due with less. The pandemic introduced people to going out less and spending less money. They saved money so the

Every supply chain got disrupted in 2020 and has stayed disrupted

need to work isn’t as great. People made more money unemployed

in 2021, even the legal and illegal immigration supply chain. The

than they would have made being employed during the pandemic.

world worked in a certain, somewhat predictable way as far as

A lot of people saved that money so now they have cash in their

immigration goes. Candidates coming to the United States filled

savings. Until Covid dies down, they are going to hang out on the

many entry level jobs and moved their way up like generations

sidelines unless a well-paying job lands in their lap.

before them. Undocumented workers also filled a certain number of jobs all over the United States including Des Moines. With it

Candidates are shopping around for the best opportunity for

becoming tougher to get into the United States both legally and

themselves. The nervous loyalty of staying with their current job

illegally, there is a real shortage of lower skilled blue collar help in

has been replaced with a “let’s see what’s out there” attitude.

manufacturing,

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OCT 2021

RAINE RECRUITING

These are just a few of many reasons it’s so hard to find people on the market today. One of the best things you can do to fix this is not lose your best, most productive workers to begin with. Here are a few solutions to try in your local Des Moines business.

First of all understand you have choices to make with what is happening. The biggest choice is this: you can ignore it and hope it gets better soon. I do not recommend this. Des Moines is a hot market with more businesses moving in. Construction is red hot. Iowa itself has fewer problems than most states, so we look attractive to companies on the coast that want to expand. In other words, this wild west type of feeling is here to stay for a while.

If you want to compete in the Des Moines market for talent, here are some suggestions: Move managers that are bad with managing people to positions they don’t have to manage folks. You are killing yourself if you have a manager that may have good numbers but they burn through 30 people a week. You will run out of candidates and services that will want to help you. Don’t make it hard for people to stay. Bad managers are killing recruiting right now for some companies. There are too many choices and your company’s reputation is on the line right now in the form of your workers. Are they helping you find good talent, or telling people to stay away because the manager is a nightmare?

Get involved and show interest in communities that may have resources to fill your jobs. Sponsor a few soccer teams. Provide help to outreach programs. Be known to be nice and people will recommend you to their friends that might be looking for a job. More people enjoy nice and professional than rough and mean.

Review your work hours. Are your shift/work hours the way they are because it’s the most productive or is how it’s always been. Add a few more family leave days, flex time, some Friday afternoon at 3:00 time off. If your company is still only offering 1 week of vacation in the first year of employment, you are way behind the market norm.

Remember, praise is done in public, criticism is done in private. The “no feedback is good feedback” is an old school way of looking at worker feedback. If you walk through your work environment and don’t give at least one compliment to someone, you are doing it wrong.

Have birthday celebrations once a month. Bring a food truck in over lunch twice a year. You may have to spend money now to make money later.

Review your drug policy. Are you still testing for marijuana? It’s now legal in states all around Iowa. Might be time to start thinking of it like alcohol. Four panel tests are becoming more common. You can’t drink alcohol or smoke marijuana on site but, “what you do in your own home is your own business as long as it doesn’t affect your work” is becoming a more common school of thought.

Strive for a family-like atmosphere in your workplace. Learn everyone’s name and something about them. Be respectful to your employees and they will refer more of their friends to you.

After 28 years as a recruiter, I’ve seen great work environments that were nearly impossible to take people out of and crappy environments that people couldn’t wait to leave. I submit that you cannot afford to have a crappy work environment or your turnover will sink you. This worker shortage is not going away anytime soon. Make the changes now.

I was asked to write an article, not a book, so I better cut it off there. I’m always available to talk to a company about more recruiting ideas. I wish everyone the best of luck as we all navigate the future in Des Moines' explosive job market.

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RESTARAUNT SPOTLIGHT

OCT 2021

IOWA BEEF STEAKHOUSE STEAKS SINCE 1982 The Iowa Beef Steakhouse was established in 1982 by Henry Schnieder.

Iowa Beef Steakhouse is known for serving huge choice cuts of steak cooked over charcoal, fantastic sides & offering a large selection of drinks from their full bar. The wood in the restaurant, most of the decor & items on the walls came from a barn in Southern Iowa.

It has been family owned & operated since 1982. In the early part of 2015, brothers Joe & Will Kellogg, who grew up in the neighborhood, purchased Iowa Beef Steakhouse from Henry. Joe was a former bartender of the steakhouse, while also working as a high school history teacher. Will Kellogg started working for Henry in 1992, cutting & cooking steaks. Will also owned local bars & taverns prior to taking over the Steakhouse.

The brothers have made some minor changes to the menu as well as adding a more modern approach to the day to day operations. They've added smoked pork ribs & an awesome burger to the menu.

All the beef we serve is from right here in Iowa. Beyond the beef we are adding a few local brewed beers, locally grown & produced wines, as well as spirits distilled in central Iowa. We pride ourselves in being a true Iowa steakhouse, utilizing as many products & produce from across the state.

Keeping the basic idea of a great steak dinner for the single guy, a couple out for date night or accomodating any size of party, the brothers aim to continue the Iowa Beef Steakhouse traditions Stop on by & let them know FuseDSM sent you!

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RETAIL SPOTLIGHT

OCT 2021

BOOKMARKS BOOKSTORE COZY ONLINE BOOKSTORE Looking to spice up your bookshelf? The newest member, Bookmarks BooksStore is a cozy online store made for you. This store is local AND convenient for you!

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EXPERT ARTICLE

OCT 2021

MANAGING GEN Z EMPLOYEES

BY RYAN ANDERSON, NO COAST CONSULTING Gen Z is the latest generation to impact the business world. They are the most

c. Slack, Zoom, and other digital tools are essential. These tools allow for

technically savvy generation yet. They also have a unique set of expectations

consistent communication regardless if the employee is in the office or not.

that they bring with them to the workplace. They expect hyper-customizability,

Communicating via Zoom may not be the same as meeting in person, but it’s far

instant access to their boss and peers, and quick career advancement. Here are

more interactive than email and other alternative communication pathways.

some specific items that recruiters should consider when hiring Gen Z

3.

candidates:

a.

1.

used to being on their phones 24/7 versus previous generations. Fear of missing

a.

Digital Recruiting:

Communication: Gen Z may have a harder time focusing on the job because they are so

It’s not enough to just conduct interviews via Skype or Zoom. These new

out (aka FOMO) is a reality for this generation. They generally are afraid of

employees expect the line between physical and external barriers to be

missing out on something going on in the world. I advise most managers to be

eliminated.

more lenient on the phone usage policy with their younger employees. Allowing

b.

Gen Z employees to stay plugged into their phones may become a productivity

Young employees expect quick and interactive software that allow them to

communicate during the recruitment process.

issue, but not allowing them on during the workday could be a huge retention

c.

issue.

The company website should be consistently updated. Gen Z will notice if

your stock photos and website look like it’s from 15 years ago.

b.

d.

staying on top of so many apps and social media outlets. Many Boomers and

Some Gen Z are interested in submitting a video resume versus the more

Gen Z are efficient task twitchers. Gen Z maintains a frantic pace of

traditional resume format.

Gen Z employers assume they are good multi-taskers. No generation is good at

e.

multi-tasking – that is a fallacy we tell ourselves. Gen Z excels at task switching,

Gen Z expects to be able to apply via apps and not the more common job

boards.

where they can go from one task to the another seamlessly and frequently.

2.

c.

a.

Hybrid/Remote Work:

Gen Z employees are used to monitoring multiple avenues of

Gen Z now expects a large amount of flexibility in the workplace. The

communication. From WhatsApp, to Slack, to email there are multiple ways to

pandemic has validated that remote workers are also productive workers. Many

communicate with your Gen Z employees. Be sure to select one or two

young employees are demanding remote/hybrid work opportunities. This could

modalities and advise people to focus their messages on those two. For example,

include a variety of options from working in the office a couple days a week to

maybe tell your employees if it’s something urgent or complex send an email or

100% remote work.

call, whereas if it’s a simple question maybe Slack is a more appropriate tool.

b.

If you are in need of help with your career search, please reach out to us at

VPN is a requirement for employees working from home. The ability to

securely work from home is a must have. Companies need to invest in cyber security and encryption software to allow employees to conduct safe and efficient work from home.

nocoastconsulting@gmail.com.

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EXPERT ARTICLE

OCT 2021

FOSTERING RELATIONSHIPS IS KEY TO RETAINING EMPLOYEES IN THE CURRENT WORKPLACE

BY TODD MCDONALD, ATW TRAINING With changes driven by the recent pandemic, recruiting, hiring

1. Don’t count on your workspace to be your connector. In the

and retaining workers will be heavily driven by an organizations

past, the physical workplace has been the connector for

ability to help foster relationships with workers who may be

employees. For the numerous organizations that have

working in offices, remotely or a combination. The numbers don’t

remote workers, this is no longer the case. Organizations

lie.

must look for new ways to foster connections. Weekly virtual According to a recent survey by Voodle (Voodle 2021

update meetings, cross-functional departmental virtual work

Hybrid Workplace Report), 55% of the 800 responses say

events and strategic communication can go a long way.

that their company culture has suffered since the pandemic

2. Leaders must know the way, go the way and show the way

forced remote work.

when it comes to making connections with their team

Additionally, 40% feel that the lack of connection with

members. Spontaneous “water cooler conversations” are no

other team members is a very/extremely difficult aspect of

longer the standard. Leaders need to be purposeful when it

remote work.

comes to building relationships with their staff members.

83% of companies responding to the 2021 ATW Training

Spontaneous must now be strategic.

Solutions Trends in Talent Development Survey say they will

3. Remote workers must understand that it’s important for

have remote workers in 2022.

them to take their own actions to build relationships. There

1 in 4 workers say the ability to work remotely is so

should be an expectation for the remote worker to build

important to them that they are willing to take a 10-20%

their own relationships, not just rely on their manager or

reduction in pay to work remotely.

those working in the corporate headquarters. In many cases,

Organizational leaders have long known the importance of

working remotely is at the request of the worker and should

connections in the workplace. Workers with strong relationships

be seen as a benefit. Because of this, the expectation for

with their leaders and teammates are less likely to leave

building relationships should be owned by them as well.

organizations. However, because many workers lack the opportunity to build these relationships while working remotely,

When it comes to the new work environment, there isn’t one

the tie that helps retain workers is less than in the past.

right answer. Organizations, leaders and team members all own

40% of employees say that they are looking to leave their

part of the solution. And together, this can work and set the

organizations in 2022. (Voodle 2021 Hybrid Workplace

stage for other changes that most likely will happen as work

Report)

environments continue to modify to meet the new needs of all

So the question becomes, what can organizations do to foster

parties.

relationships in these changing times? Here are a few things you might consider.

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EXPERT ARTICLE

OCT 2021

WHY IS IT SO HARD TO FIND WORKERS?

BY INFINITE RESOURCES, ANGELA, ROSSLYN, AMNER, LILIANA, & CHRIS

Everyone is saying there are not enough workers to fill

1. Who is your "typical" employee? The more you

open jobs across the economy, but how many

know about them and their daily lives, the more

employers are truly adapting their practices to attract

relatable and targeted you can be in your

workers in this new hiring environment?

recruiting.

2. Walk through each step of your hiring process.

We worked with a client recently to execute a

How accessible is your process? How do you

comprehensive onsite job fair, including tours,

ensure candidates have everything they need to

interviews, drug screenings, job offers, and paperwork

complete it quickly? If you are hiring for positions

all in one day. Folks arrived as candidates and left a

that do not regularly use computers, we

couple hours later as new employees. No lengthy

recommend minimizing the use of online forms. If

emailed instructions or impersonal online portals. All

a process is easy for you but not for your

action items were completed with immediate, in-

candidates, that doesn't help you hire.

person assistance available if necessary. Nearly 70 people were hired that day.

3. How do you compare to your competitors and sector in terms of wages and working conditions?

4. How is your workplace culture and employee

Surprising? It shouldn't be. There are potential

retention? A good culture breeds loyal employees

workers everywhere, even in 2021--it's a question of

who become your recruiters--and they'll do it for

strong, strategic outreach and an easy hiring process.

free.

Best of luck in your hiring and don't hesitate to reach

There are a lot of reasons why it is hard finding workers, and many of them are beyond your control as a hiring manager. But there are a lot of things you can control. Go deeper into your recruiting and hiring process by asking yourself these questions:

out if you'd like to discuss further!

EVENT SPOTLIGHT

OCT 2021

OCTOBER MORNING FUEL- IN PERSON THE VILLAGE AT GRAYS LAKE Join FuseDSM for our monthly Morning Fuel Networking event! The Morning Fuel networking event is simple - no program, outside of a few words from our monthly host, a simple gathering with heavy connecting and relationship building over hot coffee and breakfast treats. This is YOUR time to get caught up with existing connections and build relationships with new connections.

The Village @ Grays Lake is a beautifully reconstructed apartment community in Des Moines, Iowa. Previously housing students and the local college, these dorms have been reimagined into new apartments with everything modern living can offer.

Learn More About the Morning Fuel Sponsored by:

The Village at Grays Lake 2270 Bell Ave Des Moines, IA 50321

Tuesday Oct 19, 2021 8:30 AM - 10:00 AM CDT

REGISTER

HY-VEE DIETICIAN

OCT 2021

COOK ONCE, EAT TWICE Does the thought of cooking balanced, healthy meals for your family make your head spin?

One of the biggest obstacles busy Americans face when preparing nutritious meals is lack of time. But there is thankfully a simple solution that can help manage mealtime mayhem: preparation, planning, and a “cook once, eat twice” strategy. Here’s why you should implement these to make mealtime less stressful: 1. Time Efficient: Even the happiest chefs don’t want to spend hours in the kitchen; therefore the cook once, eat twice method is a game changer. Finding simple, 30minute (or less) recipes that serve more than needed at meals is the easiest way to escape takeout (or the dreaded vending machine at work).

2. Tastes Better: Not everyone loves leftovers, but they can become more appealing if it saves you from coming up with something to eat later on. The best part? Sometimes

BY: ANNE CUNDIFF, RD, LD, FAND CORPORATE HY-VEE DIETITIAN

reheating a meal tastes better the second time around. And no one said that you can’t doctor it up a little differently the second time around. Steak last night makes the perfect protein in a burrito bowl today.

Saves Money: If less cooking didn’t convince you to go this route of planning/prepping, then maybe the dollar sign will. It’s no secret that some forecasting on the front end can help your wallet (and waistline) on the back end. Whether you’re cooking for one or an entire family, expanding the ways you use and stretch your grocery dollar can be a major benefit.

Now that you’re convinced that the cook once, eat twice strategy is the gold standard in stress-free meal making, let’s talk about food. Whether you plan your meals around the protein, the carb, or even the veggie – all can be used to save you time later in the week.

Try grilling up extra chicken breasts so you can enjoy it with a side of roasted potatoes and asparagus one night and chicken stir-fry the next.

Brown extra ground beef - think tacos tonight and chili tomorrow.

Never discount the incredible, edible egg. Hard-boiled eggs can be used at breakfast, tossed in a salad, or as a quick snack mid-afternoon.

Toss together a large bowl of dark leafy greens, tomatoes and carrots – pull out for a side salad here and there, and dress it as it goes. This is an easy way to add some produce in your life without all the prep.

VISIT

HY-VEE DIETICIAN

OCT 2021

Life’s hectic, but meal prep doesn’t have to be. Start incorporating these strategies today for a simpler (and tastier) tomorrow. Try this sheet pan meal that you can make now and serve later. Just cool chicken, transfer to a covered container. Refrigerate up to 3 days or freeze up to 3 months. To serve, thaw in the fridge overnight and reheat chicken, covered, in the microwave at 50% power.

Sheet Pan Seasoned Chicken 8 Servings 3 lbs. Hy-Vee boneless skinless chicken breast, cut into ½-inchthick slices 3 tbsp. Hy-Vee canola oil 1 ½ tsp. lime zest 2 tbsp. fresh lime juice ¾ tsp. Hy-Vee salt 1/4c salt-free taco seasoning

All you do: 1. Preheat oven to 400 degrees. Cut chicken breasts into ½ to ¾-inch-wide strips. Pat chicken dry with paper towels. Combine oil, lime zest and juice, and salt: toss with chicken. Sprinkle and toss taco seasoning with chicken until evenly coated. Spread chicken in a single later in 2 large rimmed baking pans.

2. Bake for 15-18 minutes or until chicken is done (165 degrees). Served as desired.

Recipe source: September 2021 Seasons magazine The information is not intended as medical advice. Please consult a medical professional for individual advice.

OCT 2021

BOARD MEMBER SPOTLIGHT

MEET MEGAN FLETCHER Megan is a Talent Acquisition Specialist at Siegwerk in Des Moines.

Founded in 1830 as a retailer of manufactured goods, the company capitalized on its expertise in printing obtained from the later “Kattunfabrik”, a fabric print shop, and progressed to

VISIT

become an international manufacturer of printing inks. The advantages of a family-run company are still in evidence today: independence and objectivity, flexibility and competence, commitment and reliability. These are reflected in our corporate values: quality, responsibility, open-mindedness, foresight and dedication. This also gives rise to the special “Siegwerk spirit”, which forms a basis for successful collaboration with our customers – worldwide.

APPLY

FIRESTARTER SPOTLIGHT

OCT 2021

MEET KRIS HOWARD FIRESTARTER Kris is a new member to the Firestater group, joining as a life time resident of Des

KSH Design Studio, owned and operated by Kris Howard, offers all of your organization's personalized custom needs. With quick response time, a central Iowa location, and custom design

Moines. She owns a small woman owned

services; we are sure to make your message stand

business called KSH Designs where she

out.

develops custom apparel and swag with no minimums and fast turn around.

She has dove in head first attending events whenever possible. You may recognize her as the friendly face at the Feed Your Mind presentations, the Morning Fuel coffee chats, or even the chamber's business owner group, MOXIE.

CORORATE APPAREL EMBROIDERED POLOS EMBROIDERED HATS T-SHIRTS EMBROIDERED JACKETS EMBROIDERED BLAZERS OUTDOOR JACKETS 3/4 ZIP ACTIVE APPAREL MASKS CORORATE GIFTS ETCHED TUMBLERS AWARDS GLASS SHADOW BOXES VINYL AWARDS PILLOWS

UNIFORMS BRANDED APRONS BRANDED HATS BRANDED T-SHIRTS BRANDED JACKETS BRANDED JACKETS BRANDED ACTIVE APPAREL BRANDED MASKS

SEE MORE

EXPERT ARTICLE

OCT 2021

YOU DON’T HAVE TO HAVE ALL THE ANSWERS

BY DANIELLE RUSCH, DYNAMIC TALENT CONSULTANTS

People in positions of leadership have historically been portrayed as needing to have all the answers. In fact, there’s been an almost unspoken pressure within the business world that managers and leaders need to know it all. But here’s the thing; no one knows everything and it’s unrealistic to believe you should.

Apart from the historical perception, leaders today may also feel the need to have all the answers to build credibility within their team. This can be the result of managing or leading a new team who may be more dependent on their supervisors, a team that may be unsupportive in decisionmaking, or even a team that hasn’t built a lot of trust together.

But here’s the thing. From all my experience leading teams, consulting with organizations, and coaching, the most successful teams are the ones whose leadership has said, “I don’t have all the answers, but I’m willing to find them out with you.”

Not having the answers right away is absolutely okay. But what’s most important and will determine your success as an effective leader is: what do you do next? What actions are you taking to instill confidence and show your team that you’re going to figure it out? Because inaction speaks just as loudly as action. Without transparent and consistent communication, your team will lose confidence and trust in you, which could ultimately lead to turnover.

EXPERT ARTICLE

OCT 2021

So how do you effectively lead without having all the

Employees need to hear multiple times how you’re

answers? Follow these 3 Steps to Lead Without

working to support them to believe it. Even if that

Having All the Answers:

means you’re still working in it. You need to be clear about what’s in it for them. Our workforce is dynamic

1. Educate Yourself Internally and Externally

and what each person wants most likely looks

Stop answering questions and start asking them. It’s

different. Address their concerns, answer their

important to educate yourself from both internal and

questions, and let them know where you’re at each

external sources. Take time to uncover the facts,

step of the way.

challenges, and benefits. Ask yourself how these apply specifically to your company and employees. Talk with

The pandemic has left many companies and leaders

key influencers and decision makers that will support

without answers. While this challenge of the

finding a healthy solution or answer.

“unknown” has always existed in the workplace, the pandemic has certainly concentrated attention on it.

2. Adapt and Adjust

The key takeaway to moving forward effectively is

The biggest mistake a leader can make in “not

taking action and communicating consistently.

knowing” is to be influenced based on another

Understanding that this is harder done than said,

organization’s decision. Take your findings from step

Danielle Rusch at Dynamic Talent Consultants works

one and understand your company, your employee

in supporting companies with challenges just like these

needs, and your goals to adjust and adapt accordingly

to establish a healthy foundation to weather any

for what’s best for your organization.

storm without sacrificing your bottom line.

3. Communicate with Confidence

To learn more about Danielle and schedule a 15-

Communicate clearly, confidently, and consistently.

minute free workplace diagnosis, click here!

Once is not enough.

CONTACT

MEMBERSHIP BENEFITS

OCT 2021

MEMBERSHIP PERKS DID YOU KNOW THAT YOU CAN POST A JOB TO BE PROMOTED THROUGH THE CHAMBER? It’s simple, just log into the “Members” menu, and select “Member Login”. Once logged in, click “Job Postings” in the left side menu tabs, and then choose “Add a Job Posting”. Add in an engaging title, category, contact information, and an image is a great addition.

From there, FuseDSM will promote on our social channels, it will be listed in member portal, and it is then shared with the Greater Des Moines Partnership. Just another way we are #FusingTheCommunityTogether https://youtu.be/RxUYn-pv3Bo Reach out today and ask us how you can get more involved!

REACH OUT

EXPERT ARTICLE

OCT 2021

RESTAURANTS MUST RECRUIT AND INNOVATE Short-term Iowa’s hospitality industry will continue to struggle to recover from its $1.4 Billion in Covidrelated revenue loss if we can’t find workers, or ways to do more with fewer people. This isn’t an anecdotal claim—every piece of data confirms this sobering reality.

In September, more than 70% of the state’s restaurants were operating 20+ % below needed staffing levels. A whopping one in five was operating with half of the staff they need. More than half of operators cited the inability to find and pay qualified workforce as the number one impediment to their potential recovery and 85% say the lack of workforce is impacting future business plans.

VISIT

Crisis? Maybe, but for the world’s true “oldest profession” it’s also an accelerated path to innovation. To cope in the short term, half of restaurants are operating fewer hours, one in four is limiting table capacity and 25+% are closing an extra day per week.

None of this is a recipe for recovery. But we are rapidly seeking other answers in terms of technology and innovation, as well.

Moving forward, our industry will still lean in on what makes great--people. We have always been, and always will be, the industry of first opportunities and second chances. Half of adults in the U.S. have worked in our restaurants and more than 1/3 of Americans got their first job with us. We are 2 ½ times more likely to hire people from the re-entry population. And we will continue to train and recruit the young and those seeking opportunity. We will re-find our place as the state’s, and nation’s, second highest private sector employer.

But we are also flex the innovation side of our businesses. It won’t be long until consumers have a favorite ghost kitchen (deliveryonly restaurant), receive their favorite restaurant meals from a driverless car with a temperature-controlled lock boxes, and robotic food runners bring meals to tables.

It feels like a brave new world, with COVID serving as a catalyst propelling faster than expected toward what once felt like a faraway future. But even as we integrate technology, we will not lose sight of our need for, and love of, people—in our restaurants and serving our patrons. Afterall, that’s what makes hospitality, hospitality.

Jessica Dunker is president and CEO of the Iowa Restaurant Association, a state trade association that promotes, educates, and advocates on behalf of the states 5,500+ hospitality establishments.

OCT 2021

ATTRACTING TALENT TO DES MOINES

THINGS TO DO IN DES MOINES

PLANNER TOOLKIT This toolkit will provide an overview of Catch DSM services, capabilities, and what makes Greater Des Moines the perfect destination

CATCH DES MOINES RESOURCES

for your attracting new talent to your business. Of course, the team is always here

Are you looking for the right space to take a

to customize, strategize, and answer your

prospective new hire? Try something new

questions - just consider this toolkit the

and local, while saving money, by visiting

starting point for planning your one of a kind

catchdesmiones.com's Deals & Discounts.

event in Greater Des Moines.

MORE

OCT 2021

GREATER DES MOINES PARTNERSHIP

MEMBERSHIP PERKS WITH GREATER DES MOINES PARTNERSHIP Members of the FuseDSM are automatically Members of the Greater Des Moines Partnership. We collaborate with The Partnership to provide tools and resources to help make your business more efficient.

One of those tools is the online Career Center, which offers access to employment information and enhanced tools to help employers and job seekers find each other more quickly. Businesses may post as many job openings as they wish and review a database of resumes. Job seekers, including students who are seeking internships, can upload their resume and browse open positions. The Career Center also pulls Indeed.com job postings from within a 60-mile radius of Greater Des Moines (DSM).

Now is a great time to search the site for candidates as the fall semester campus recruitment season has come to a close and there are many new candidates for full-time and internship positions. There continues to be growing interest in careers in DSM from students all across the Midwest. Access the Career Center on The Partnership website today.

EXPERT ARTICLE

OCT 2021

INTERVIEW TIPS FROM A SPEECH PROFESSIONAL

BY ERIK DOMINGUEZ Four million Americans quit their jobs in July of 2021. At any other time, I would have been shocked to read this statistic reported by the U.S. Bureau of Labor Statistics. It is not that the workplaces left behind were necessarily dysfunctional or toxic - it is that the last year and a half has opened our eyes to both the value we bring and the value we receive from our workplace environments.

There is a musical-chairs-style shuffle in workplaces and entrepreneurial spaces. Thus, it is critical to revisit interview and communication skills. As with all high stakes speaking, the key in an interview is to show rather than tell. You can focus your preparation on three elements to show that you are the right fit for the dream job or recruit the highest quality talent to your organization.

Competency. Every job stretches our competency in some way. For example, in the summer of my sophomore year of college, I applied to be the Drama director at a local day camp. I had taken a few theater classes, but my background was more in speech performance.

When interviewed, I showed the camp director that my skills were transferable and could create a unique experience for those campers. In short, I was qualified to do the job and innovate the position.

Competency does not mean that you don't have apprehensions or curiosity about how you will get the job done. Instead, it is the confidence that you have the skill set to get the job done in excellence, whatever it takes.

Character. Character is not about judging someone's lifestyle or approach - it is about the integrity someone brings to a workplace. Our thoughts become our words. Our words become our actions. Our actions become our habits. Are you one to be your word? Whether you are an employer or a potential employee, doing what you say and saying what you do are the first step in progress for any goal or vision you are creating in your company.

EXPERT ARTCILE

OCT 2021

We have all had frustrations as employers or employees when something gets moved, changed, or worse...ignored without our knowledge. Building your organization communicate

on

people

who

courageously

are

willing

about

to

realistic

expectations creates a culture of safety and security.

Chemistry. This trait is one we tend to ignore. As a result, we hire highly competent people with impeccable integrity who might not fit into the company culture, creating ongoing conflict.

Chemistry is not ignoring that we will not always get along with, play nice with, or agree with all of our team members. It is about how each person will respond to those moments of conflict and tension in an open, vulnerable, authentic way to be seen and heard and to make the intention of having all team members seen and heard.

Last month, I gave a keynote at the Top Workplaces Celebration hosted by the Des Moines Register and USA Today. There was a common theme amongst all the nominees and award-winners: they valued their team members and connected with them as the human beings that we are. Finding the right job or finding the right candidate for the job is much more than looking at resumés and references; it is about setting the intention that we all have a powerful voice to contribute to the organization's mission.

After all, no one ever quit for being seen and recognized for their competency, character, and chemistry in the workplace.

ASK US ABOUT MULTIPLE JOB OPENINGS

DECODING HR LEARN MORE

EXPERT ARTICLE

OCT 2021

THE CHANGING WORKFORCE

BY JOEY HIGGINS, DECODING HR The world of work is weird right now. We're all likely going

Check in - According to Taylor your company should

to have several jobs in the course of our lifetime. Maybe

consider quarterly cultural check-ins with employees.

even careers, if you're lucky. The days of doing one job for

Identify your 5 core values and ask if you are

40 years until retirement are gone. While exciting, these

delivering on your promise. In addition, management

changes have led to an interesting dilemma in hiring practices.

Why do employers have to offer high salaries if there are so many open jobs out there? I hear every week on the phone with candidates that they will take a pay decrease to work for a better company. As long as the salary is competitive,

should be having weekly 1-1 meetings with each member of their team. Whether it's with clients, coworkers, partners, children or significant others, communication is an important element in keeping people engaged.

flexibility & trust are more important than making a few

If you’re looking to improve your hiring experience,

extra bucks.

get personal. We all want to be the face of our

There's a great new book that talks about how employers

company, not just another number. Let's roll out the

are going to have to shift if they want to retain top talent.

red carpet for our employees just like we do our

Reset: A Leader's Guide to Work in an Age of Upheaval by

clients and guests. Not only will they become brand

Johnny C. Taylor, Jr. President and CEO of Society for

ambassadors, but you'll have a happier workforce,

Human Resource Management (SHRM). Some of the key

lower staff turnover and increased productivity.

takeaways I've picked up from it are: Clarify your values - Many employees only hear the company values on the first and last day. People want to work for a purpose, your values should be lived every day.

According to Taylor a portion of the Great Resignation is because employees got "Covid Clarity" a realization that they don't align with the company values, or the company wasn't true to those values. Could that be why they aren't showing back up for work too?

Embrace

change

-

Technology

revolutionizes

the

workforce. It is hard to keep up with the pace of change, but employees also don't want to get left behind. Focus on training your team to have a growth mindset so they will adapt better to the changing environment.

CONTACT

I hope this article has helped improve your knowledge on the changing workforce. If you have anything to share or would like to chat about HR and recruiting, please reach out to me at jhiggins@decoding-hr.com https://www.decoding-hr.com/ https://bookmarksretail.store

OCT 2021

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