FuseNews_March 2022_FuseDSM Your Chamber of Commerce Online Publication

YOUR CHAMBER OF COMMERCE WOMENS HISTORY MONTH | MARCH 2022

IOWA WOMEN OF ACHIEVEMENT

LAUREN BURGESON

PRESIDENT OF IOWA STATE BANK

ANNUAL DINNER WINNERS FUSEDSM

CELEBRATE WOMEN HISTORY MONTH ERIN HUIATT - DES MOINES PARENT

EAST VILLAGE SPA CASSIE SAMPSON

EMPOWERING PURPOSE DRIVEN FEMALES WENDI FREDRIGILL

UPCOMING EVENTS Thursday, Mar 10, 2022 11:30 AM - 1:00 PM CST

FuseDSM Monthly Luncheon Sarah Noll Wilson "From Avoidance to Authorship: The Journey of Navigating the Elephant in the Room"

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Tuesday Mar 22, 2022 Feed Your Mind Lunch & Learn - "How Do I Start a 11:30 AM - 1:00 PM CDT Newsletter"

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Wednesday Mar 23, 2022 MOXIE presented by East Village Spa 8:15 AM - 10:00 AM CDT

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Wednesday Mar 23, 2022 FuseDSM Non-Profit Forum: FOR IMPACT Presented

by West Bank 8:30 AM - 10:00 AM CDT

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Thursday, Mar 24, 2022 Firestarter Meeting - Señor Tequila 3:00 PM - 4:00 PM CDT

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Thursday, Mar 24, 2022 Fusing The Community Together - Señor Tequila 4:00 PM - 6:00 PM CDT

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Wednesday, Mar 30, 2022 Chamber.edu 4:00 PM - 5:30 PM CST

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UPCOMING EVENTS

Tuesday April 5, 2022 9:00 AM - 10:30 AM CST

Change Your Circle Speed Networking Event

Wednesday April 6, 2022 8:30 AM - 9:30 AM CST

FuseDSM Economic Development Committee Meeting

Thursday April 7, 2022 6:00 PM - 7:00 PM CST

Hull Avenue Revitalization Meeting

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Thursday April 14, 2022 8:00 AM - 9:30 AM CST

FuseDSM Monthly Luncheon - Homelessness in our City - Anawim Housing

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Tuesday, April 19, 2022 11:30 AM - 1:00 PM CST

FuseDSM Feed Your Mind Lunch & Learn - Project IOWA's YouthWorks: New Work-based Learning Opportunities for DSM Students

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Wednesday April 20, 2022 8:30 AM - 10:00 AM CDT

FuseDSM Non-Profit Forum: FOR IMPACT Presented

by West Bank

Wednesday, April 27, 2022 8:15 AM - 10:00 AM CDT

MOXIE presented by East Village Spa

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Thursday, April 28, 2022 11:30 AM - 1:00 PM CDT

Firestarter Meeting

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TABLE OF CONTENTS

MARCH 2022

MARCH CONTENT IN THE COMMUNITY //

NON-PROFIT SPOTLIGHT: NAWBO RETAIL SPOTLIGHT: EAST VILLAGE SPA RESTARAUNT SPOTLIGHT: THELMA'S TREATS SPRING BREAK STAYCATION- CATCH DSM ITINERARY

MARCH EDITION //

CELEBRATE WOMENS HISTORY MONTH IN DES MOINES – DES MOINES PARENT IOWA STATE BANK KIANAS COOKIE CREATIONS CASSIE SAMSON PENNIE CARROL MONTHLY LUNCHEON WENDI FEDRIGILL

p.28 Spotlight: Thelma's Treats

MEMBER NEWS //

GET INVOLVED IN THE CHAMBER HY-VEE DIETICIAN SPEAK UP STORIES

IN THE CHAMBER //

CHAMBER UPDATES PAGE NEW MEMBER SPOTLIGHT PAGE MEET THE BOARD - LAURA GIBSON FIRESTARTER SPOTLIGHT - PEG MATTISON

p. 34 East Village Spa: Pedicure Prep

TABLE OF CONTENTS

MARCH 2022

FROM THE BOARD CHAIR Dear FuseDSM members,

Often what happens is we can’t see the trees through the forest?

We may be looking outside of our community for leadership and

First, CONGRATULATIONS to all of our 2021 FuseDSM Award

inspiration when, really, there is much greatness, innovation,

Nominees and Winners! And THANK YOU to all that were there

inspiration, and damn good stuff going on right here – locally.

in person and in spirit to celebrate these achievements!

And, welcome all as we usher in Women’s History Month.

We were reminded of that this past week at FuseDSM’s Annual

In my Speak PR ad this month, to honor this, I had originally

Awards dinner. Again, congratulations to all the women and men,

selected a quote from Melinda Gates – “A woman with a voice is by

companies and non-profits, and to their friends and families that

definition a strong woman. But the search to find that voice can be

joined to celebrate and honor them.

remarkably difficult.”

WE and our community are rich with inspiring people and we don’t Well, actually, I was torn between this one and a few more and I

need a month to be reminded when we are surrounded by

thought I would share this burden of selection with a woman that

individuals, like Lisa Kruger of Barattas, that continue to remind us

too owns her own business. And again, I was presented a challenge…

to look locally for all that we need.

this time with “why don’t you pick a quote from a local female leader”. True. Why don’t I? And so I did.

Carolyn Jenison CAROLYN JENISON FUSEDSM CHAIRMAN OF THE BOARD, Speak PR

All best,

p.2-3 Don't Miss: Upcoming Chamber Events

p.10 Welcome New Members to FuseDSM

MARCH 2022

WOMEN’S HISTORY MONTH IN DES MOINES

BY ERIN HUIATT OF DES MOINES PARENT Women's History Month is celebrated in the month of March. So many women have played a huge role in American history. There are several ways you and your family can celebrate the contributions of women over the years. Here is a list of fun ways to honor and celebrate Women's History Month in Des Moines.

FemCity Des Moines If you are a woman in business whether that is owning a business or supporting women in business, check out FemCity Des Moines! On the first Friday of every month, FemCity Des Moines hosts a coffee connection for women to come together, connect and uplift each other. FemCity is a community dedicated to arming you with everything you need to grow and live a happy life. Learn more.

Girl Scouts of Greater Iowa If you are located in Greater Iowa cookie sales are happening NOW through March 27th. Support the youngest entrepreneur in your life by purchasing Girl Scout cookies. The Girl Scout cookie program allows young girls to discover their strengths, build self-confidence, learn the importance of money, and more.

Looking for another way to get involved? Sign your young girl up for Girl Scouts or volunteer for this amazing organization building girls of courage, confidence, and character, who make the world a better place.

History Alive: Votes for Women The State Historical Society of Iowa offers a digital education package to teach the history of women’s suffrage in Iowa and the United States. The History Alive digital package includes a variety of educational materials and activities, including live, recorded programs and primary sources only available through the State Historical Society of Iowa. The activities are flexible for in-person, virtual, or hybrid instruction.

Read Books Focusing on Women in History and Women Entrepreneurs Sit down each day and read about a woman in history and/or entrepreneur. Some of my favorite books for adults and kids are below!

In the Company of Women Mae Among the Stars Women in Science Little Feminist Board Book Set Rebel Girls Lead

DES MOINES PARENT

DES MOINES PARENT

MARCH 2022

Iowa Women's Hall of Fame Not enough people are aware of the extent of women's contributions to society, whether past or present. To highlight women's heritage and recognize their contributions, the Iowa Commission on the Status of Women (ICSW) established the Iowa Women's Hall of Fame in 1975. Each year the ICSW and the Governor welcome four women into the Hall of Fame, paying tribute to them and setting them forth as role models for others. Spend some time learning about women who have contributed to Iowa history.

Plaza of Heroines at the Iowa State University The Plaza of Heroines is a mosaic of bricks and granite pavers that forms the entryway to Carrie Chapman Catt Hall on Iowa State’s central campus. The center of the plaza features a large granite paving stone honoring Carrie Chapman Catt, a distinguished alumna of Iowa State’s class of 1880, leader of the U.S. women’s suffrage movement, crusader for international peace, and an advocate for the expansion of women’s rights throughout the world. Surrounding that stone are smaller granite pavers and bricks that honor more than 3,900 women who have made an impact on individuals, families, communities, and society.

Walk across the Iowa Women of Achievement Bridge Located in Downtown Des Moines is the Iowa Women of Achievement Bridge. This bridge links the east and west sides of Des Moines at the northern edge of the Principal Riverwalk loop. The bridge features two separate pathways - one for walkers or joggers and one for bicyclists. The bridge is lit by colorful lights that reflect onto the water and truly make it a beautiful site to see in Des Moines. Take a walk across the bridge and think about a woman in history who has made an impact on your life.

Women's History Month Scavenger Hunt March 1-5 at the North Side Library March 7-12 at the Forest Avenue Library March 16-31 at the Franklin Avenue Library Search for pictures of famous historical women in the children’s area. Learn about their contributions to history and take home a prize for finding them all!

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WELCOME TO THE CHAMBER

MARCH 2022

WELCOME NEW MEMBERS KIANAS COOKIE CREATIONS Looking for a creative cookie for your next event?

Kianas cookie Creations will satisfy the eye and your sweet tooth.

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IOWA TREE BEAR Iowa Tree Bear offers Full Tree Care Services to the Des Moines metro and surrounding area.

DES EMPLOYMENT GROUP DES Employment Group is devoted to achieving total customer satisfaction by delivering exceptional service with honesty and integrity in their everyday actions.

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GREAT WESTERN BANK - CARLISLE BRANCH

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EVENTFULLY YOURS

Whether you are looking for personal finance options, mortgage assistance, credit cards or more, Great Western Bank is here to assist you in all your banking and financial needs.

Get ready for your next event with the hassle-free decoration experience from Eventfully Yours! They offer decor and event planning that will bring your next gathering to the next level.

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McCORMALLY AND COSGROVE PLLC.

Shayla McCormally and Maureen Cosgrove founded a law firm based on a high level of commitment and diligence in every case and on the unshakable belief that each person deserves justice.

GRAHAM LAW COLLABORATIVE

PROJECT IOWA

"Our program leads people on all walks of life through self-exploration to find (or rediscover) their purpose, which can lead to a fulfilling, stable career."

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Graham Law Collaborative is here to help with your divorce needs through a process of care and understanding in order to get you where you need to be.

TRIPLETT OFFICE SOLUTIONS

Triplett Office Solutions have helped hundreds of Iowa businesses maximize their potential by providing innovative office supplies and interior design solutions.

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PIPAC

PIPAC is an established and experienced nationwide insurance brokerage company founded by an agent for agents.

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LIL BROTHERS CONSTRUCTION

Lil Brother Construction is a family owned remodeling, handyman, and home maintenance company that has been in operation since 2008.

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EXPERT ARTICLE

MARCH 2022

EMPOWERING PURPOSE DRIVEN FEMALES

BY WENDI FREDREGILL, OWNER OF EMPOWERED BRIDGE

At the midpoint of my career as a hairstylist, I felt the nudge

I strive to create a safe space for every one of my clients to

to have my own independent salon. My parents had owned

work through challenges while I offer encouragement or a

their own company for almost 20 years at that point and

gentle butt kick or perspective shift when needed. I hold

watching my Mom lead the business as CEO gave me the

space for them to become the best version of themselves.

courage to do the same. After running my own salon, I decided it was time to retire my shears but not my

I believe women help other women by leading from a place

entrepreneurial spirit. I started Empowered Bridge to step

of strength and encouragement. This sets the stage for us to

into my calling as a Mindset Coach to empower purpose

want to follow in their footsteps. It gives us permission to be

driven female entrepreneurs and small business owners.

bold and step into our calling as leaders. I have surrounded myself with other female business owners for advice,

Together, we work to ditch the overwhelm, explore what’s

guidance and support which has made all the difference. The

been holding them back and break free to become a

networking and friendships I have formed within Fuse,

confident CEO of their business AND their life. I do this

NAWBO and Fem City has been integral to my growth. We

through workshops, group coaching and one-on-one

are stronger together.

coaching. My Empowered Bridge program focuses on habit change to build confidence and learning to let go of what's no longer serving them. We meet struggles and challenges head on, focusing on what they have control over and harnessing their super powers.

It is very common for strong, independent women to try to do it all. I consistently hear from women who struggle to say “No” especially if it is something they are very good at. This leads to over extending themselves and the potential for burnout and resentment.

HR professionals and business leaders can sharpen their skills, broaden their knowledge, and enhance their influence to support company and personal growth with our new FuseHR Forum.

Join us at one or all of our upcoming events as we discuss the everyday and unexpected challenges and opportunities that face HR professionals and business leaders.

May 5, 2022

CULTIVATING A STRONG CULTURE Company culture can be the backbone to a thriving organization or it could be the cause of discontent and unproductive workplace behaviors. During this session, speaker Danielle Rusch walks attendees through the steps to implement, cultivate, and maintain a strong company culture, driving positive influence from within for better business success.

July 7, 2022

RIGHT OR RIGHT NOW: EFFECTIVE HIRING How do you know you’ve got an effective hiring process that ensures you have the best candidates for the position and decreases turnover? Join our panel of speakers as they talk through how to develop effective hiring processes that focus on purposeful placement to save time, money, and unnecessary turnover.

September 1, 2022

BEATING BURNOUT We’ve all experienced burnout in one form or another. As an HR leader, how do you combat employee burnout and turn the tide to thriving rather than turnover? Join our panel of experts from both HR and Mental Health backgrounds to learn the tools and applications to beat workplace burnout.

November 3, 2022

THE ADVANTAGES OF ASSESSMENTS Assessments are a great tool to support organizations in a variety of ways, from hiring and selection to team building.

During this session, speaker Danielle Rusch will walk participants through specific assessments, their purposes within the organization, and how to effectively use that information to make supported business decisions.

Register Today at FuseDSM.org Sponsored By:

This is a members-only program.

Contact Trish at Trish@fusedsm.org to become a member today!

EVENT SPOTLIGHT

MARCH 2022

MONTHLY LUNCHEON:"FROM AVOIDANCE TO AUTHORSHIP: THE JOURNEY OF NAVIGATING THE ELEPHANT IN THE ROOM" SARAH NOLL WILSON For the past decade-plus Sarah Noll Wilson, Executive Coach, Facilitator, and now best-selling author has been studying and experimenting trying to answer the question, “How do you create a culture where elephants in the room aren’t created or hang around long?”

As a self-professed reformed avoider, she saw firsthand in both her personal and professional worlds the consequences of avoiding talking about the hard stuff. Sarah will share her journey, from a key moment during the financial crisis that planted the seed to the years of exploration to writing and publishing a bestselling book during a pandemic. Come for the humor and stay for the humanity.

Sarah Noll Wilson, Inc. is who you call when you’re ready to do the hard work of leading yourself and leading others. Sarah Noll Wilson, Inc. is on a mission to help leaders build and rebuild teams. Our goal is to empower leaders to understand and honor the beautiful complexity of the humans they serve. We create a safe, honest environment, preparing people to deal with real-world conflict, have more meaningful conversations, and create purposeful relationships. Working with organizations that care deeply about their teams and understand the connection between staff development and organizational success, Sarah Noll Wilson, Inc. specializes in transforming relationships from good to great. With 15+ years in leadership development, Sarah Noll Wilson earned a Master's Degree from Drake University in Leadership Development and a BA from the University of Northern Iowa in Theatre Performance and Theatre Education. Through her work as an Executive Coach, an indemand Keynote Speaker, Researcher, and Bestselling Author of “Don’t Feed the Elephants”, Sarah helps leaders close the gap between what they intend to do and the actual impact they make. She hosts the podcast “Conversations on Conversations”, is certified in Co-Active Coaching, Conversational Intelligence, and is a frequent guest lecturer at universities. In addition to her work with organizations, Sarah is a passionate advocate for mental health.

Learn More About the Monthly Luncheon Sponsored by:

Holiday Inn Des Moines DTWN 1050 6th Ave, Des Moines, IA 50314

Thursday March 10, 2022 11:30 AM - 1:00 PM CDT

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MARCH 2022

RUSSIA-UKRAINE CONFLICT: CYBERSECURITY + RESOURCES FOR BUSINESSES GREATER DES MOINES PARTNERSHIP

As the conflict in the Ukraine grows, the Greater Des Moines Partnership aims to share resources with Investors and Members on how to protect critical infrastructure in the possibility of a cyberattack.

The Cybersecurity & Infrastructure Security Agency (CISA), Federal Bureau of Investigation (FBI) and the National Security Agency (NSA) have released a joint Cybersecurity Advisory (CSA) to help reduce the risk associated with these new threats.

CISA Resources During this time, it’s important to stay informed about risky activity in order to mitigate threats that could compromise your business. Have you created a cyber incident response plan? What best practices are you following to ensure your organization isn’t compromised?

Are you aware of the most recent security threats and receiving notifications on any new threats?

If you’re in the Region 7 area (Iowa, Kansas, Missouri and Nebraska) and are interested in finding ways to improve your organization’s cybersecurity, take part in an upcoming webinar to hear about CISA resources and

Wednesday, March 2 Thursday, March 3 For the most up-to-date information regarding Russian cyber threat activity, visit cisa.gov/uscert/russia. Or learn more using the resources below: Shields Up Free Cybersecurity Services Catalog CISA Insights: Preparing for and mitigating Foreign Influence

Operations

Targeting

Infrastructure Even more information and Region 7 CISA resources can be found here.

Additionally, see the following statement from U.S. Chamber of Commerce President and CEO Suzanne P. Clark in response to the Russia’s actions: “Russia’s invasion of Ukraine is a serious breach of international law, a violation of Ukraine’s sovereignty, and an affront to our steadfast belief in a world where democratic countries, following the rule of law and the free enterprise system, can be free and prosper. The business community will continue to support the Administration, Congress and our allies to ensure a swift and meaningful response to Russia’s aggression.”

connect with local, state and federal partners to share best practices. The “Geopolitical Tension and Increasing Critical Infrastructure Cyber Awareness” events will be held on the following dates from 9 – 10 a.m. Sign up at the links below:

Critical

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SPOTLIGHT

MARCH 2022

THOUGHTS FROM DONNA MILLER MANAGING PARTNER - MILLER, ZIMMERMAN & EVANS, PLC

We’ve come a long way from the days when a woman needed a husband to sign for her business loan. We’ve even come a long way from the days when young, female attorneys (myself included) were asked if they were the court reporter when they walked into the room.

There was never a shortage of women to talk to about their experiences. Other female attorneys, the members of NAWBO (National Association of Women Business Owners), Fuse, and FemCity were great resources.

Some clients mention that they think a female attorney will provide them with a strategic advantage in their divorce. In a few cases it might make a difference. But I explain that the judge does not care if your attorney is male or female. The judge cares that your attorney is prepared and succinct. And the client should care that their attorney is attentive to their case and responsive to their concerns. Regardless of gender.

I saw a tweet this morning that speaks to how I feel:

I am sure my opinions are shaped by my profession. I spent years as the

With 11,000 likes, @rachren1 and I can’t be alone. Maybe we are not there yet. But, I know when I talk to other female business owners, we

only female partner in a law firm with many male partners. So, maybe I picked up some habits. I fit in with a profession where everyone is expected to be at least a little pushy and confident (I joke that the only person who I need to like me is my assistant).

talk about being crazy busy, our latest HR nightmare, and marketing tips – the same thing I talk to male business owners about.

Until that day when it is not noteworthy who started the business, our firm will continue its goal of partnering with and supporting other

That said, our firm has five female attorneys and one male attorney

women-owned businesses.

(who grew up with three sisters, so he holds his own). When we started the firm three years ago, I made a concerted effort to engage women-owned (or at least women-supporting) businesses to build my business.

Miller, Zimmerman & Evans, PLC consists of six attorneys who focus on divorce, custody, and support cases and who are providing responsive and attentive service, and who are always prepared for court.

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OUR CUSTOM PLANS MAKE IT EASY TO FIND A RETIREMENT PLAN THAT FITS YOU. WHEN IT COMES TO RETIREMENT, THERE IS NO PLAN THAT FITS ALL. THAT’S WHY VESTWELL OFFERS CUSTOM PLANS TO YOUR EMPLOYEES TO MAKE SURE EACH PLAN IS RIGHT FOR THEIR NEEDS.

VISIT

NON-PROFIT SPOTLIGHT

MARCH 2022

NAWBO NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS No organization celebrates women in business more than NAWBO (National Association of Women Business Owners). With local chapters located all throughout the country, their efforts have helped inspire, motivate, and encourage these powerful business owners to their fullest potential.

They are the only dues-based organization that highlights women entrepreneurs throughout the nation and includes all industries and fields. Women who are a part of this organization become a part of a community that strengthens and grows each year.

"NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries; with chapters across the country.

With far-reaching clout and impact, NAWBO is a one-stop resource which propels women business owners into greater economic, social and political spheres of power worldwide."

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MARKETING COLUMN

MARCH 2022

MARCH MARKETING TIP CREATIVE DSM | DIGITAL & SOCIAL MARKETING

The weather is warming up (the best it knows how), birds are chirping, and Spring is looking like it is right around the corner. Spring cleaning is a big topic that can be applied to pretty much any area - social media included. Next time you are thinking about dusting that spot in your business that goes untouched, think about sweeping through your social medias to clean up your social posts.

March Marketing Tip: Clean up your social media to reflect your brand!

VISIT

Don't worry about cutting out the things that no longer represent who you are as a business.

There is nothing wrong with cleaning up some old posts of products that don't sell, the picture you posted in a rush, or one that just doesn't make you happy!

Interested in starting fresh with a new look? Now could be the perfect opportunity. No matter how big or how small the changes may be, they have the potential to freshen up your social presence and put a new pep in your step.

Want some free marketing advice? We're always down for a discovery call: creativedsm.as.me/marketing-discovery-call

PERSONALIZING YOUR MESSAGE Gifts | Uniforms | Promotional Items | Just for You

N JOH WE OFFER: HIGH QUALITY EMBROIDERY MECHANICAL ETCHING ON METAL AND GLASS ITEMS VINYL INDOOR AND OUTDOOR OPTIONS HEAT TRANSFER VINYL ON FABRIC FOR APPAREL

DYNAMIC TALENT CONSULTANTS

MARCH 2022

PAVING THE WAY FOR WOMEN TO LEAD DIFFERENTLY DANIELLE RUSCH SENIOR HR CONSULTANT - DYNAMIC TALENT CONSULTANTS

Do you remember those Little Miss and Little

3 Ways Women (Tend to) Lead Differently

Mister books growing up? There were several variations. Little Miss Helpful, Little Miss Fun . . .

1. Calm Collective

and then there was Little Miss Bossy. I was given

One trait of many women leaders is what I like to

this book as a child.

call the calm collective. Women tend to take a more investigative approach to challenges and

While I may have questioned it, I’m not ashamed of

opportunities. They will take the time to listen,

receiving it. I know I am direct and determined.

collect information, and then proceed to make a

Thinking of this book and being a female business

decision.

owner made me think about the labels and stereotypes women often get in the workplace.

This calmness is also often associated with a more nurturing nature. Because many women also play

The best leaders are those who can create influence, drive business results forward, and do so in a way that others want to be a part of it. Both men and women have these capabilities, but they look a little different.

As this month is Women’s History Month, I want to focus and bring attention to how women tend to lead differently than men.

the role of mother, their approach can mimic that with more focus on taking care of people.

2. Complete Communication I recently wrote an article about closing the loop on workplace conflict, and this is an area where I think women thrive as leaders.

MARCH 2022

DYNAMIC TALENT CONSULTANTS

Women like to talk things through and typically

Whether you’re a woman in the workplace wanting

don’t like unresolved conflicts. While men tend to

to gain more confidence in your position or a

move on quicker and assume a problem is resolved,

business leader who wants to improve your

women will ensure closure or a resolution before moving forward.

3. Cautious Confidence Women’s confidence can show up as more cautious or unconfident and look very different than men. I feel there is more of a social stigma where women haven’t always felt welcomed to show their confidence for fear of labels, so they tend to have a more quiet confidence.

workplace to allow more women to show up as their powerful selves, let’s connect and talk about how you can do just that!

Danielle Rusch is the owner of Dynamic Talent Consultants in Grimes, IA. She focuses on diagnosing organizational health concerns and prescribing actionable solutions to both C-Suite executives and managers to create a safe environment for teams and businesses to thrive in.

Connect with Danielle today to schedule a free 15-

Whether they want to or feel they need to, many women lead behind the scenes while doing the hard work, and taking care of their people.

As a society, we need to continue improving and recognizing the women who are making it happen behind the scenes and letting them come out into the light. Many women tend to be bashful because of criticism and social stigmas. We need to change this to show women are just as powerful in leading as their counterparts.

To me, the most inspiring women are confident in themselves, their skills, take care of their people, and lead in a genuine way that brings people together to move forward.

minute workplace diagnosis

ANNUAL DINNER WINNERS

MARCH 2022

It was a night to remember last night at our FuseDSM 2022 Annual Dinner! Congratulations to all winners, runners up, and all nominated. We are a chamber filled with amazing businesses, and we are so proud to have you all as members.Help Us Congratulate Our Winners!

CITIZEN OF THE YEAR AWARDTricia Rivas (Trixie's Salon Des Moines) Laura Gibson (Central Iowa Center for Independent Living) – Runner Up

BUSINESS OF THE YEAR AWARDBroadlawns Medical Center Kwik Star– Runner Up

ENTREPRENEUR OF THE YEAR AWARDDrew & Kara Kelso - The Slow Down Coffee Co. Elizabeth Kirkman - ChaCha's Confections – Runner Up

NON-PROFIT OF THE YEAR AWARDOrchard Place LifeServe Blood Center – Runner Up

MARCH 2022

RESTAURANT OF THE YEAR AWARDMullets Ruby B’s Kitchen – Runner Up DEI LEADERSHIP AWARDUnityPoint Health - Des Moines GreenState Credit Union – Runner Up COMMUNITY IMPACT AWARDU.S. Committee for Refugees and Immigrants DSM LifeServe Blood Center – Runner Up RISING STAR AWARDErin Huiatt, Des Moines Parent Shallee Keenan, Kemin Industries Inc. – Runner Up FIRESTARTER OF THE YEARKrista Lindholm, Oasis, Paychex HR A Paychex Company ABOVE & BEYOND AWARDYellow Cab Company & Speak PR CHAMBER CHAMPIONWest Bank Strong & Exemplar Care, PLC

ANNUAL DINNER WINNERS

RESTAURANT SPOTLIGHT

MARCH 2022

THELMA'S TREATS HANDMADE IN DES MOINES You might know Thelma's Treats from their days at the Downtown Des Moines Farmers Market, or you might know them from seeing them at your local grocery stores across the country sporting all your favorite flavors.

Regardless, it's clear that Grandma Thelma's recipe has lasted the test of time, and grown to become a sweet treat loved by many. Born in Monroe Iowa in 1904, Great-Grandma Thelma had grown up baking for her family, and had even created a anme for herself then wiuth her delicious snicker-doodle recipe.

Using their 108 year-old Great-Grandmothers snickerdoodle recipe, Dereck and Lena continue to develope these treats in all shapes and sizes. Their products inlcuded the frozen classic of the ice cream cookie, cookie dough, and cookies featured in their signiture patened oven box design.

"Thelma’s uses a grassroots approach to build popularity the oldfashioned way – we hustle, introduce treats to taste buds, and let the “yums” do the talking. We’ve shared our delicious handmade treats at festivals, weddings, and unique promotional events. Fans love that each bite is a fun, sweet treat, jam-packed with handmade goodness – just like a trip to grandma’s house."

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MARCH 2022

RETAIL SPOTLIGHT

EAST VILLAGE SPA EVERY. BODY. WELCOME.

East Village Spa has been creating relaxing

East Village Spa offers a variety of spa treatments

environments for their clients for years, and it is

that include massages and massage therapy, facials

not all through their wonderful services.

and body treatments, manicures, pedicures, waxing, and different CBD services.

Their passionate team works to make all of the clients feel relaxed, comfortable, and confident

For your next staycation, relaxing night with friends,

through each service they provide.

or prep before a big celebration - check out East Village Spa for a time away full of peace and

Voted Des Moines Best Day Spa, owner Cassie Sampson promotes a positive workplace by empowering and encouraging her team, which reflects on the experience their clients receive.

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confidence.

MARCH 2022

LAUREN BURGESON NAMED PRESIDENT OF IOWA STATE BANK PRESS RELEASE - IOWA STATE BANK The Iowa State Bank Board of Directors had the distinct honor of installing Lauren Burgeson as the President of Iowa State Bank at their January 18th board meeting. Burgeson is the first woman to hold this position at Iowa State Bank.

“I am honored to continue my dad’s legacy and lead Iowa State Bank into the future,“ said Burgeson.

Burgeson is a Des Moines native and graduated from Roosevelt High School before attending Miami University in Ohio, graduating with a Bachelor of Sciences Degree in Business. She also graduated from the Graduate School of Banking in Madison, Wisconsin.

Burgeson has worked at Iowa State Bank for over 16 years and has served on the Board of Directors since 2016. Burgeson’s father, John, was an institution at Iowa State Bank for over 30 years, serving as the bank President, CEO and Chairman of the Board.

John was also very active in the community, especially in the revitalization of the East Village area.

COVER ARTICLE

COVER ARTICLE

MARCH 2022

“This is the culmination of her many years of

She was recognized as a Business Record

service to the bank and diligent preparation over

“Forty Under Forty” in 2019.

the past few years for this responsibility. She has a good solid values system from which she leans on in making decisions. Her leadership style is one of quiet humility and high level of sincerity and empathy for other’s needs.” said outgoing Bank President Al Gross who will remain CEO of Iowa State Bank.

Following in her’ father’s footsteps, Burgeson is very active in the community, currently serving on the Boards of EMC National Life Company

Iowa State Bank, opened in 1941 and just celebrated 80 years of serving the Des Moines area. With 5 convenient metro locations offering full service banking plus a Trust & Wealth Management department and ISB Investment services, Iowa State Bank is uniquely positioned to serve the needs of our customers in Central Iowa. The bank currently

(since 2018) and Chrysalis Foundation (since

has over $500 million in assets and $1.8 billion

2016).

in assets under administration in the Trust & Wealth Management Department.

Dear Community Partner: Greetings from the Des Moines Urban Experience. We present the Iowa Juneteenth Observance festivities. We are excited to celebrate the 32nd Annual Iowa Juneteenth Observance. This year we are excited that Juneteenth is now a national holiday! There will be celebrations June 1st - June 19th, 2022.

We are looking forward to celebrating various activities as we seek the wisdom from our past and present to guide us to a bright future. We are seeking sponsorship and supporters in an effort to continue the tradition of Unifying the community, improving community cohesion, strengthening our commitment to family, empowering youth and adults to excel by participating in cultural enrichment activities that allow people of various ethnicities to interact and compete. If you should have any questions, please feel free to contact Dwana Bradley at (515) 829-0927 or email at iowajuneteenth@gmail.com. Check out our website at www.iowajuneteenth.org. We look forward to hearing from you and receiving your support for Iowa Juneteenth 2022!

IOWA JUNETEENTH PO Box 3092 Des Moines Iowa 50316 515.829-0927 phone 515.243-8227 fax www.iowajuneteenth.org.

This year we are celebrating Iowa Juneteenth 2022. We would like you to partner with us to be a part of this year's events. We will celebrate Iowa Juneteenth 2022 June 12th-June 20th. Please reach out to Dwana Bradley at iajuneteenthchair@gmail.com or at 515829-0927.

EXPERT ARTICLE

MARCH 2022

SPRING BREAK PEDICURE PREP

BY CASSIE SAMPSON, LICENSED MASSAGE THERAPIST AND OWNER OF EAST VILLAGE SPA

It’s almost time for spring break! For many, pedicures are a

Razor blades or tools that look like cheese graters or veggie

pre-travel tradition. Before you book your appointment, do

peelers aren’t legal to use in Iowa, and can actually make

a bit of research to make sure you’re visiting a licensed nail

calluses worse over time. Many salons have gone to soak tubs

technician or cosmetologist who is following proper

without jets or one-time-use liners to reduce the risk of

sanitation protocols. You don’t want a great trip spoiled by a

infection.

bad pedicure.

Products: Preparing:

Ask your nail technician about the polish they’re using on

The demand for safe, quality nail services has grown, while

your nails BEFORE they polish, and find out if it requires a

the number of skilled nail technicians has decreased. Don’t

special removal process. At East Village Spa, we’ve had an

count on short notice appointments. Prepare ahead and

increase in guests who got a “mystery” polish applied

schedule your appointment as far in advance as possible.

somewhere that we just can’t remove with our gentle

Don’t shave your legs a day or two before your pedicure,

removal techniques. When a professional quality nail polish is

freshly shaved legs might have small cuts that could become

expertly applied, a pedicure will last longer than a manicure

infected or irritated by the products.

so we usually recommend skipping the gel upgrade for toes and going with an easier-to-remove polish.

Safety: Only licensed nail technicians or cosmetologists can legally

Now, go pack your bags, swap out your boots for your

do nail services. Look for disposable tools, if you aren’t taking

favorite sandals, and get ready for spring break!

them home, they should be thrown away in front of you.

Metal tools should be sterilized or sanitized and sealed.

LEARN MORE

MAY 24, 2022 - PRAIRIE MEADOWS EVENT CENTER

SPECIAL MEMBER RATE!

Henry Winkler

Jack Stack

Justin Patton

Through humorous

As a pioneer of a model

Justin’s high-energy style will

anecdotes and inspirational

called open-book

keep you engaged and his

life lessons about

management, Jack Stack will

message will challenge you

overcoming adversity,

be speaking at the CIBC

to communicate and lead

groups of all ages can learn

Tuesday, May 24, 2022.

more effectively in every part

from Henry’s speeches.

of your life.

THE PREMIER CONFERENCE FOR PROFESSIONALS. ATTEND AND EXPERIENCE A FULL DAY OF INSPIRATION AND EDUCATION RIGHT IN DES MOINES.

CUTTING EDGE TOPICS LOCAL CONNECTIONS TEAM BUILDING EDUCATION AS A FUSEDSM CHAMBER OF COMMERCE MEMBER, SAVE 10% ON YOUR ATTENDEE TICKET BY USING THE CODE "FUSE" AT CHECKOUT. VISIT: WWW.CENTRALIOWABUSINESSCONFERENCE.COM TO REDEEM!

REGULAR PRICE: $299 // FUSEDSM MEMBER PRICE: $269 WWW.CENTRALIOWABUSINESSCONFERENCE.COM

REAL ESTATE EXPERT

MARCH 2022

WHAT IS EQUITY?

PENNIE CARROLL & ASSOCIATES REAL ESTATE // A BLOG BRINGING YOU RELEVANT REAL ESTATE SENSE First time with Equity Understanding equity is the single most important thing to Are you down the road and have built Equity?

Evaluate the market you are in! Call a good Realtor and get have a grasp on when heading into your next home or investment. For first time home buyers, this may be a good home evaluation. In 2022, the equation of return on overwhelming to think about, but with the right people in investment is out the door. In a seller’s market there is no your corner YOUR PLAN for success can be written out question on if it is a good decision. If you have built up your Equity or own your home and you have selling in your mind, and clear as day. this Spring is the right time. How do you know if you are Simply put, Equity is the difference between your home ready? Do not fear that you will miss out on a deal. Do not value and what you owe: (Equity = Home Value - Home act out on fear of missing out (FOMO). Sit down, write out your goals, assess where you household is at and if it is time Mortgage) to move forward then the market is ready for you. That is the Purchase right! Equity is not built down the road, but is put beauty of the market we are in! on the right track when you go to sign your Purchase Agreement. Yes, you collect your investment when you go

Your interests are first around here. When you are ready to

to sell, but that collection is often built on decisions made at

move, give us a call for a free home evaluation. We love

the beginning! Get with a good Realtor and talk equity while

working with people who want to do all things RIGHT when

you are out home shopping. Set goals and a personal timeline

it comes to Real Estate!

of where you want your equity to go down the road.

MARCH 2022

BUSINESS OWNER TIPS

SMALL BUSINESS ADMINISTRATION IOWA JOIN SBA IOWA FOR FREE TRAINING ON HOW TO START, GROW AND EXPAND YOUR SMALL BUSINESS!

The Iowa District Office is hosting a number of training sessions for small businesses during FY 2022. Check out the current schedule below and click on an event for more information and to register.

MARCH 2022 SCHEDULE OF EVENTS March 9, 2022 at 10 am CST: Women- Owned Small Business Federal Government Contracting Program

This webinar provides detailed instructions on the updated policy for the certification process and provides guidance for existing WOSBs who have applied under the old process.

March 10, 2022 at 10 am CST: SBA Financing 101: Learn the Basics of SBA's Loan Programs and How to Apply for Them

Join Iowa District Office Lead LRS Dave Lentell as he provides an overview of SBA loan programs. This session will go over the basics of each program, program eligibility, what lenders look for in making an SBA loan, loan requirements, and resources to help you put your best foot forward when applying for SBA financing.

--------------------------------------------------------------------------------------------------------SBA Iowa will continue to update the list of scheduled events throughout Fiscal Year 2022. Watch your inbox for updates! A full list of all training opportunities from SBA and its resource partners can be found at www.sba.gov/ia

ST. VINCENT DE PAUL

MARCH 2022

MARCH EDUCATION CENTER PROGRAMS ST. VINCENT DE PAUL

FEED YOUR MIND SPOTLIGHT

MARCH 2022

FEED YOUR MIND LUNCH & LEARN "HOW DO I START A NEWSLETTER"

Whether you are a seasoned eblast creator, or just looking for where to start, this session will dive into all that you need to know for an effective email newsletter.

This workshop is led by Andi Fagen, Creative Director of Creative DSM Digital & Social Marketing. Her background includes graduating from Iowa State University, developing digital marketing plans for startups in Los Angeles, and a Creative Director position at a consumer technology company in Miami. At Creative DSM, the team leverages creative marketing strategies to educate the community about the impact of optimized search engine content, email marketing and social media management.

The FuseDSM Feed Your Mind Lunch & Learn program are 60 minute presentations, monthly, on a variety of important and timely topics that provide the tools to successfully navigate your business.

TUESDAY MARCH 22, 2022 11:30 AM - 1:00 PM CST LEARN MORE

MARCH 2022

HY-VEE DIETICIAN

TRY THE "FROZEN FOODS CHALLENGE" BY: ANNE CUNDIFF, RD, LD, FAND CORPORATE HY-VEE DIETITIAN

Build a balanced plate with convenient ingredients right from the frozen department. Aim to combine a protein, a grain, a vegetable and a fruit at most meals for a variety of nutrients. Frozen foods are a big help for planning highly nutritious meals with a low level of difficulty. For a fun challenge, let’s walk through what a meal prepared from all frozen food products might look like.

When shopping in the frozen department, it can be helpful to compare nutrition labels. Keep in mind things like protein and fiber will help you feel full and satiated; we want these nutrients to be higher while keeping saturated fat and sodium levels lower. Glance at the ingredient list to look for anything added. The frozen department is filled with vegetables, fruits and grains like brown rice that have nothing else added to them.

You can prepare an entire meal in minutes utilizing products entirely from the frozen department.

BY: ANNE CUNDIFF, RD, LD, FAND CORPORATE HY-VEE DIETITIAN

Here are a Hy-Vee dietitian’s top picks in the frozen department across various food groups: 1. Start by picking meat, seafood or something plant-based that provides a good source of protein. a. Tyson Grilled & Ready chicken breast strips b. Trident Alaska salmon burgers c. MorningStar Farms black bean burgers 2. Next pair it with a whole grain that is a good source of fiber, or choose a frozen meal that already combines both protein and a whole grain. a. Birds Eye whole grain brown rice b. Healthy Choice beef and broccoli 3. Then add a vegetable as a side to fill half your plate. a. Birds Eye Steamfresh Asian Medley b. Birds Eye Steamfresh riced cauliflower c. Hy-Vee broccoli florets 4. Next add fruit to your plate – or glass, with a smoothie. a. Hy-Vee unsweetened red raspberries b. Frozen avocado chunks 5. Finish the meal with a satisfying sweet treat if you desire. a. Hy-Vee vanilla ice cream cups b. Tru Fru Nature’s cherries frozen fresh in white and dark chocolate Challenge accomplished! Try this chicken wrap recipe paired with a fruit smoothie garnished with a few Tru Fru dark chocolate cherries for a delicious meal quick to come together all from the frozen department.

VISIT

HY-VEE DIETICIAN

MARCH 2022

Serves 8 (1 wrap each)

Asian Chicken Wraps All you do:

All you need: 1 (10.8 oz) package Birds Eye Steamfresh Asian Medley 1 (10 oz) package Birds Eye Steamfresh riced cauliflower 1 cup Hy-Vee whole lightly salted cashews 2 tsp sesame seeds 24 strips frozen Tyson Grilled & Ready chicken breast strips ½ cup Hy-Vee sweet and sour sauce 1 (16 oz) pkg Hy-Vee fajita-size flour tortillas

1. Heat Asian medley and riced cauliflower according to package directions. Combine vegetables, cashews, and sesame seeds in a large bowl; set aside.

2. Heat chicken strips in a large nonstick skillet on medium-high heat for 3 to 5 minutes or until heated through (165 degrees). Toss with sweet and sour sauce.

3. To assemble each wrap, place ½ cup vegetable mixture in center of tortilla. Top with 3 chicken strips. Fold one side in and wrap.

Recipe source: hy-vee.com Recipe source: https://www.hy-vee.com/recipes-ideas/recipes/asian-chicken-wraps For more shopping tips and recipe ideas, visit hy-vee.com/health/hy-veedietitians to connect with your Hy-Vee dietitian.

The information is not intended as medical advice. Please consult a medical professional for individual advice.

ECONOMIC DEVELOPMENT MEETING

MARCH 2022

ECONOMIC DEVELOPMENT MEETING HULL AVENUE REVITALIZATION MEETING

CHANGE IS COMING

In the late 1800s and early 1900s, development in the Union Park area

Planning efforts are underway to kick start revitalization efforts at the E.

included many Scandinavian immigrants. With their enjoyment of chewing

9th and Hull Avenue intersection in the Union and Highland Park Neighborhoods. Please join us on April 7th to have your thoughts and ideas heard. City and local development representatives will be in attendance to lead a discussion and seek public feedback.

snuff, the area was eventually named Snusville.

As the city grew, a trolley system was established. At one time, the Union Park area line ended at the intersection of East 9th Street and Hull Avenue. It was called the "end of the line".

DID YOU KNOW:

When Veterans began returning from WWII, residential construction

Thompson's Bend & Union Park was named for Andrew McFarland

continued on, north of the East 9th and Hull Avenue location, and the

Thompson, a pioneer settler who staked claim to 1,400 acres in 1848 along the east side of the Des Moines River between Center Street dam and 6th Avenue. The area became popular for excursion steamers, canoeists, and rowers. Boathouses and bathhouses lined the river banks along Thompson's Bend in the late 1800s. In July of 1896 for the City of Des Moines and Polk County's 50th birthday, 20,000 people lined the river banks and celebrated with parades of 7 steamers, 40 rowboats, and 9 canoes. The last remaining 14 acres of the Thompson Farm became Union Park on that day.

Tacitus "Tac" Hussey - (1832 - 1919) was a prominent Des Moines leader, conservationist and avid river man. In 1892, Hussey and his friend Walter

trolley/bus end of the line moved north a few blocks to Wright & Euclid Avenue. Many of these new homeowners/Veterans found employment at the Firestone Plant on 2nd Avenue, as well as the John Deere Plant, which was the old WWII Ordnance Plant in Ankeny.

One of the businesses that grew at the end of the line was the Hull Avenue Tap, one of the oldest operating businesses in the area. Over the following years, Don Johnson Pharmacy, Marvin's Market, Freddie's Shoe Shop, and a city library branch occupied some of the building that make up the East 9th & Hull Avenue business area. Across the street included, Dr. Shutt's practice, Avalon Theatre, Cardinal Cleaners, Bill Thompson's Highland Real Estate office and close by, Kerry's Drive Inn Restaurant.

Weatherly paddled 135 miles over seven days on the Des Moines River from Humboldt, IA.

During this time, Grandview College was founded in this area.

REGISTER

WOMENS HISTORY MONTH

MARCH 2022

SBDC IOWA TRICIA RIVAS I’m beyond honored to be a small business counselor with the SBDC. I myself have been mentoring and cheering on small businesses for 12+ years. This is such a passion of mine. Helping these business owners with business plans, financials, social media, and making connections with other small business owners is just a few items we help with at the SBDC. It was always a long-term goal of mine to do consulting for small businesses when I eventually retired from hair. Lol and by my choice that won't be happening anytime soon but I didn’t want to keep putting this other passion of mine on hold. So in true Tricia style, I’m doing both and I’m loving every minute of it!!!!! We have so many amazing resources for small business owners here in Iowa.

We need to be spreading the word loud and proud and I’m here to do that.

I’m also assisting with the Targeted Small Business program. (I sent over a separate email with that info to include in the article). This program is stellar and as a small business owner, I would love to chat with you and see if you qualify. You can also reach me at the same email rivastricia@gmail.com. It’s another resource that you want to have in your toolbox.

I truly am honored to be a part of these amazing teams and for them to believe in me and see the love and fierce passion that I have for Iowa Small Businesses. I owe a huge thank you to Jill Lippincott, Lisa Shimkat, and Stacy Dryer for putting all of this in motion for me. I can’t wait to see what the future holds.

BOARD MEMBER SPOTLIGHT

MARCH 2022

MEET LAURA GIBSON

EXECUTIVE COMMITTEE BOARD SPOTLIGHT

Meet Laura Gibson, a member of our Executive Committee of our Chamber of Commerce. Laura has been actively contributing to FuseDSM and our Executive Board Committee, and we are grateful to have her as a member. Outside of FuseDSM, Laura is the Executive Director at Central Iowa Center for Independent Living.

LEARN MORE

Nation's Largest Window Replacement Company

CALL NOW! (515) 421-9075

FIRESTARTER SPOTLIGHT

MARCH 2022

MEET PEG MATTISON FIRESTARTER "My role with Your Roof Doctor is to meet people and market the business. I've been in marketing for a long time so this comes natural to me and it's a lot of fun. In addition to marketing, I help out with some of the daily things like keeping the office running. " This is a great fit for me because FuseDSM covers a great portion of the Des Moines area. There's combination of both residential and a lot of businesses in this area. You get the opportunity to meet both small and large organizations. It's a great opportunity to learn from one another and to keep our successes going. FuseDSM has a lot of networking opportunities and wonderful programming. I feel for the price an organization pays for this membership, it's very well worthwhile investment.

Thank you for being a part of the Firestarters, Peg! We appreciate you.

LEARN MORE

DOES YOUR IT SUPPORT YOUR BUSINESS?

MEMBER UPDATES

MARCH 2022

DES MOINES’ “QUE BUENA” SOLD TO CURRENT PROGRAMMER "The company that already operates a Spanish-language radio station in the Des Moines area is buying the license itself.

Paperwork filed with the FCC indicates Darwin Salas’ SIG Salas Investment Group is buying KXLQ/1490 (Indianola) and

K239CR/95.7

(Indianola)

from

Birach Broadcasting for $550,000. The buyer already operates the stations under a time brokerage agreement. They carry a Tropical format as “La Que Buena.”

K239CR transmits from southeast Des Moines, while K295CB transmits from northeast

Des

construction

Moines

permit

to

and

has

change

a its

frequency to 94.1.

“La Q Buena” primarily competes with Latin World Broadcasting’s “La Ley” (KDLS-FM/105.5 Perry-Des Moines) and

“La

Reina”

(KDLF/1260

K243CO/96.5 Boone)."

READ MORE

and

CATCH DSM

MARCH 2022

SPRING BREAK STAYCATION DSM BRINGS SPRING BREAK TO YOU THROUGH THESE EXCITING LOCAL SPOTS

BREWERY HOPPING IOWA TAPROOM

CONFLUENCE

If you want to sample all the

Sip on a Capital Gold Lager while

hefeweizens and marzens, check

enjoying live music at Confluence.

out the Iowa Taproom in the East

This spot lives up the night

Village. Home to more than 99

through their extensive beer

all-Iowa beers, you’ll find your

options, and entertainment. A

new favorite beer, courtesy of

night at Confluence is sure to

their generous beer flights.

please any crowd.

WARM UP WITH WINE COVERED BRIDGES WINERY

JASPER WINERY

Be sure to stop at the Covered

Head back to the city and stop at

Bridges Winery where you can

Jasper Winery, an estate-style

learn about Iowa wines and take

winery just minutes from

home plenty of bottles to

downtown offering samples,

commemorate your stop..Who

flights and by the glass. This scenic

doesn't love a little history with

spot will have you living in beauty

their wine?

all day.

SPRING BREAK BAR CRAWL HELLO MARJORIE Hello, Marjorie is an experiencefocused cocktail bar in the heart of downtown Des Moines, Iowa by DMDT Hospitality. There’s classic cocktails, house cocktails, beers and damn fine times in a space decorated like a living room from times past.

300 CRAFT & ROOFTOP Prohibition may have shut down the Old Tavern Brewery in 1920, but that’s not stopping the former brewery from embracing its roots. Expect 14 craft beers on tap with a heavy influence on local brews plus a ream of craft cocktails on the menu. A view you won't want to miss!

LEARN MORE

CREATING DELICIOUS ART

EXPERT ARTICLE

MARCH 2022

LIVING ON THE ENTREPRENEUR SHAKY BRIDGE

BY ERIK DOMINGUEZ In early 2021, I committed myself and my business to travel for reflection and rejuvenation at the start of this year. After a tumultuous start to my public speaking and public speaking training business in January 2020, it was time to ground myself in the intentions of the impact I wanted to create. I traveled to Costa Rica to enjoy the warm weather (who doesn't want to get out of the blistering Iowa cold in January!), and to have clear space to strategize for the next few years of my company.

While I certainly accomplished creating a strategic plan, I encountered some unintentional lessons in my travel, all of them relating to the entrepreneurial journey that many of us are on. I learned most of these while on guided tours of some of the beautiful nature that Costa Rica had to offer. Here are the main lessons I learned:

Passionately love what you do. All of the tour guides I experienced were completely overjoyed to be doing exactly what they were doing. When we found an animal or a rare plant, their passion was infectious. While they had seen this particular element of nature hundreds if not thousands of times before, their excitement reflected someone seeing it for the first time. I want to show up with the same optimism and thrill that those tour guides showed me for their work.

Create a win/win environment. While on the walks, I would see the tour guides calling and messaging others about where the wildlife was hiding that morning. I later found out that these tour guides informed their competitors where the best views were. They explained that everyone wins when everyone has a great experience - regardless of the company or the bottom dollar. I want to show up for others in their best interest and support all of those around me

EXPERT ARTICLE

MARCH 2022

Live on the suspension bridges. One of my

My instinct had been to rush through, get to the

tours was through some high-rise suspension

end, avoid the problematic elements of the

bridges. What I did not know is that these bridges move. They shake with the wind and with the weight of others on them. I crossed the first few bridges in a hurry, not wanting to

journey. But what if we didn't? What if we as entrepreneurs paused and sat in discomfort while enjoying the process by which we build our services to the community?

experience the discomfort of instability. But

That's how I am choosing to live in 2022. Stepping

then I realized that the entire point of the high

and pausing into the discomfort, supporting those

was to be on the suspension bridge and absorb

around me, and approaching every speaking

the beauty, despite the discomfort.

Many entrepreneurs have experienced quite the

engagement, workshop, and client call with the same passion and optimism that led me to start to Speak Up Stories in the first place. My hope and encouragement to you all is that you will join me in

discomfort, especially the last few years, as our

these commitments and see how we can all win

society and culture adapt to the pandemic.

from the power of that pause.

Thank You TO OUR

Chamber Champions We are grateful for your contribution to the FuseDSM Chamber of Commerce and your dedication to helping the community as it uplifts our members!

BOARD OF DIRECTORS

MARCH 2022

FuseDSM's Board of Directors serve a three-year term with a maximum of two terms. Members of the Board focus on the development of Board policies that govern the implementation of institutional plans and purposes. The role is separate and distinct from the role of the staff, to whom are delegate the implementation of these policies.

CAROLYN JENISON //

DANIEL WILLRICH//

Speak PR Chair

Pelds Design Services Vice Chair

LAURA GIBSON//

TOM WELCHANS //

CICIL Secretary

BILL RAINE //

Raine Recruiting Board Member

CPA, Denman & Company Treasurer

DWANA BRADLEY// Iowa Urban Magazine Board Member

GINA VITIRITTO//

JAMES WALFORD // James Walford State Farm Agency Board Member

SHALLEE KEENAN//

DANNY BEYER// Iron Horse Wealth Management Board Member

DONNA MILLER//

TROY DUBBERKE// Atlantic CocaCola Bottling Company Board Member

Prairie Meadows Board Member

Kemin Industries Board Member

Miller, Zimmerman & Evans, PLC Board Member

MICHAEL BIRD // CEO Spindustry 2nd Vice Chair

RANDY SACKETT//

Yellow Cab Co. Past Chair

FERNANDO AVEIGA// PanAmerican Broadcasting/106.9 La Q Buena Board Member

MEGAN FLETCHER// Siegwerk Board Member PAM THOMPSON // Parks Area Foundation Board Member

OUR FUEL CHAMBER CHAMPIONS

TRUST INVESTORS

INFLUENCE INVESTORS

EMERGE INVESTORS