CELEBRATING 25 YEARS // SPINDUSTRY CELEBRATING 25 YEARS // SPINDUSTRY When Spindustry opened its doors in 1996, a small group of employees were focused on database development using Microsoft Access to solve business problems. Jump ahead 25 years and a lot has changed but the goal remains the same – help other businesses grow through digital transformation.
It is rare to be around at the start of an industry, ride its ups and downs and to still be looking at an unlimited future. There have been many world events, some more technology related than others, to navigate including Y2K, 9-11, the recession of 2008 and, of course, COVID throughout 2020. In that same time, the Internet became widely used, social media came of age and mobile devices changed how people interact with each other and the world. Through all of that, Spindustry adapted, chose which technologies and opportunities to focus on and helped their clients do the same.
“When Spindustry started, the Internet was new to businesses and people and having a website was a big new opportunity and a big stress for organizations. They didn’t know if this was a fad or a worthwhile investment, let alone the future flagship of their marketing focus – and then social and mobile accelerated all of that again,” said Bird. Today, a proper website is “a branch office” allowing for e-commerce and other functions, moving its importance beyond a sole marketing function.
Spindustry has grown into a company of over 30 professionals with varying marketing and technology skillsets. Spindustry focuses on two main opportunities. One, building e-commerce and other sophisticated web-based solutions. Solving e-commerce challenges for manufacturers including data integration and navigating the complexities of dealer channel relationships are a particular focus. And, two, building solutions based on SharePoint and Office 365 to create intranets, manage data and connect businesses with their various locations and clients.
“I am proud to have led this organization along with my team for 25 years. In the next few years, we need to continue to bring up new leaders internally, help businesses navigate a new world in which people are comfortable doing business remotely and, of course, be prepared for the unexpected. If the last 25 years is any indication, it should be exciting,” said Bird.
You can learn more about Spindustry and it’s 25th anniversary at www.spindustry.com or contact Michael directly at mbird@spindustry.com.
