FuseNews_February 2021_FuseDSM Your Chamber of Commerce Online Publication by FuseDSM

news FIND US ONLINE @ FUSEDSM.ORG/FUSENEWS

YOUR CHAMBER OF COMMERCE

FUSING THE COMMUNITY TOGETHER 130 East 3rd Street, Suite 301 / Des Moines, IA 50309 P / 515.829.4189 / fusedsm.org

CELEBRATING 25 YEARS: 7 Spindustry 3 HEART-HEALTHY FOODS TO LOVE: 12

HyVee BLACK HISTORY MONTH: 15 GDMP & FuseDSM IOWA URBAN MEDIA: 22

Urban Experience Magazine

FUSENEWS FEB 2021

FUSING THE COMMUNIT Y TOGETHER FuseNews is an online publication delivered to our entire chamber membership every month, and consumed far beyond that reach. The publication contains timely & relevant information from local Des Moines voices that range from large to small businesses and entrepreneurs alike, addressing the issues specific to our community.

PART_01 / OUR MEMBERS

PART_02 / OUR COMMUNITY

PART_03 / OUR EXPERTS

FuseNewsis a collectionof updates and spotlightsfrom our FuseDSM, Your C hambero f Commerce, members. Join us as we highlight t he businesses within our Des Moines E ast, South and Northside, and connect a little along the way.

FuseDSM,Your Chamberof Commerce, containst he l argest footprint of businesses in D es Moines. E ncompassingt he E ast, South and Northside,follow along as w e connect our community with w ays t o give back, and f use people together .

FuseNews is a lwaysl ookingf or great expertarticlematerial.If you, or your businesshas helpfultips for our over 10k uniquev iewers,w e welcomeyou to share your story. Visit fusedsm.org/fusenews or our socialm edia channels for more information.

Apply for a spotlight at fusedsm.org/fusenews, or contact us on any of our social channels for more information.

APPLY

INSIDE // FEB 2021 ON THE COVER //

MEMBER NEWS //

CELEBRATING 25 YEARS: 7

COVID-19 UPDATE 10

Spindustry

IOWA BAR RELIEF PROGRAM 16

3 HEART-HEALTHY FOODS TO LOVE: 12

LOCAL FINDS 22

HyVee

BUSINESS CONSULTANT 23

BLACK HISTORY MONTH: 15

HERE FOR THE COMMUNITY 24

GDMP & FuseDSM

TIP FOR 2021 MARKETING 25

IOWA URBAN MEDIA: 22

NEW BEGINNINGS 27

Urban Experience Magazine

IN THE COMMUNITY // GIVING BACK TO THE COMMUNITY 8 DSM EATS & TREATS PAGE 18-19

IN THE CHAMBER // CHAMBER UPDATES PAGE 4 NEW MEMBER SPOTLIGHT PAGE 9 HEALTHY HABITS 12 VIRTUAL EVENTS PAGE 20-21 AFFILIATE BENEFITS PAGE 30 MEET THE BOARD PAGE 31

FUSEDSM // FROM THE CHAMBER Randy Sackett // Chair, Yellow & Capitol Cab Company As a chamber, we are excited about the optimism for the year to come. 2020 challenged us to find new ways to support our local community, and I am proud to say we rose to the challenge. We are working on many very exciting initiatives which you will soon learn about including affinity programs, exclusive offers, and of course our cornerstone programming.

If you haven’t joined us for a virtual coffee yet, join in at any time by registering on our website for free. It’s a great way to connect with others in our membership and spread the word about your latest initiatives. Another great program that came out of COVID-19 is the Fusing The Community Together series. Join in monthly as we flash mob a local business by making a purchase and enjoying together. This month we will learn how to mix margaritas with Coa Catina.

Or, if you’re looking to expand your skill set, we have had great success with our Feed Your Mind programming. Last month we touched on the Top 5 Marketing Trends for 2021 and how to Ignite Sales on Instagram with Emily Steele of Love Local. This month, join us for a presentation by Visionary to Make Your Website Work for You. In March, we are bringing back our monthly luncheons. Join us as we get an update from the city about the latest projects going on in the north side of Des Moines including Highland Park. And beyond that we are forming committees for our popular annual events; our annual dinner, the FORE! Golf tournament, and Taste of Something Spectacular.

All this to say, we are here, working for you. Let us know how we can support or connect you within the community. And as always, let’s keep #FusingTheCommunityTogether.

Join us for our next event simply by checking our chamber calendar and registering today- We look forward to continuing to ignite your growth in 2021!

Thank you to our Sponsors:

Let’s keep #FusingTheCommunityTogether

Randy Sackett

Randy Sackett, Chair, - FuseDSM

HOW CAN FUSEDSM HELP

CELEBRATING 25 YEARS // SPINDUSTRY CELEBRATING 25 YEARS // SPINDUSTRY When Spindustry opened its doors in 1996, a small group of employees were focused on database development using Microsoft Access to solve business problems. Jump ahead 25 years and a lot has changed but the goal remains the same – help other businesses grow through digital transformation.

It is rare to be around at the start of an industry, ride its ups and downs and to still be looking at an unlimited future. There have been many world events, some more technology related than others, to navigate including Y2K, 9-11, the recession of 2008 and, of course, COVID throughout 2020. In that same time, the Internet became widely used, social media came of age and mobile devices changed how people interact with each other and the world. Through all of that, Spindustry adapted, chose which technologies and opportunities to focus on and helped their clients do the same.

“When Spindustry started, the Internet was new to businesses and people and having a website was a big new opportunity and a big stress for organizations. They didn’t know if this was a fad or a worthwhile investment, let alone the future flagship of their marketing focus – and then social and mobile accelerated all of that again,” said Bird. Today, a proper website is “a branch office” allowing for e-commerce and other functions, moving its importance beyond a sole marketing function.

Spindustry has grown into a company of over 30 professionals with varying marketing and technology skillsets. Spindustry focuses on two main opportunities. One, building e-commerce and other sophisticated web-based solutions. Solving e-commerce challenges for manufacturers including data integration and navigating the complexities of dealer channel relationships are a particular focus. And, two, building solutions based on SharePoint and Office 365 to create intranets, manage data and connect businesses with their various locations and clients.

“I am proud to have led this organization along with my team for 25 years. In the next few years, we need to continue to bring up new leaders internally, help businesses navigate a new world in which people are comfortable doing business remotely and, of course, be prepared for the unexpected. If the last 25 years is any indication, it should be exciting,” said Bird.

You can learn more about Spindustry and it’s 25th anniversary at www.spindustry.com or contact Michael directly at mbird@spindustry.com.

GIVING BACK TO THE COMMUNITY // FAREWAY GIVING BACK TO THE COMMUNITY // FAREWAY We want to formally thank the IACC for partnering again with Fareway Stores, Inc. who is generously providing our members with another $2,000 in Fareway gift cards to support our FuseDSM community. These gift cards were provided to support small businesses and their employees who have been impacted during the COVID-19 crisis. We saw an incredibly positive response from small businesses across Iowa who were assisted during the initial program. “We are excited to continue our support of small businesses and their employees,” said Fareway President and CEO Reynolds W. Cramer. “As small businesses continue to face challenges, we are proud to again partner with IACC, which understands how best to serve its small business members during this unique economic time.” “Our members work diligently every day to strengthen communities throughout Iowa,” said IACC Executive Director Lane Till. “Through this generous additional donation from Fareway, our members will have the ability to help support the small businesses that create the heart of each of their communities.” In 2020, Fareway has provided nearly $500,000 in support to small businesses in partnership with IACC and local chamber of commerce members. Follow the movement on Facebook with #FarewayShopsLocal.

WELCOME // NEW MEMBER

Integrative Counseling Solutions

Iowa Staffing

Stowe Heights Challenge Course

Whole Health Chiropractic

Central City Liquors

COVID-19 UPDATE // MEDICAP PHARMACY COVID-19 VACCINE UPDATE // MEDICAP PHARMACY FOR IMMEDIATE RELEASE Important Information Regarding Covid-19 Vaccination Appointments

(Des Moines, IA) At Medicap Pharmacy, we are honored to be able to provide vaccine and be a part of the solution to the pandemic. We are working extra hours to administer the vaccine as quickly as possible. We ask people to continue to have patience with us and the process as there is still a lot more demand than supply. Our pharmacies are experiencing a high volume of calls, and we encourage everyone to visit our website or your county’s public health website to stay informed. Our stores do not have waiting lists or any information that is different than what is shared on our website: https:// www.mymedicappharmacy.com/factsaboutcovid-19vaccine

The vaccine is available by appointment only and based on vaccine availability. We cannot schedule appointments when we are out of vaccine. If there are no appointments available, if the calendar is disabled or if the form doesn’t allow submissions- this means that we are out of vaccine. Please check back periodically as additional appointments will be added as vaccine becomes available.

Please note: If you do schedule an appointment with us, we will reserve a dose of vaccine for you and there is no need to book an appointment at other vaccine providers. If for some reason our vaccine supply is short, we will give you priority with our next shipment and honor your appointment reservation.

We look forward to the day when we will have ample supply and be able to give a vaccine to everyone who wants one!

GRX Holdings, LLC is located in West Des Moines, IA and is the single overall owner of 22 pharmacies in central Iowa, including 20 retail locations, a long-term care pharmacy and a compounding pharmacy. Medicap Pharmacy is distinguished for its commitment to providing expert, personalized health care. In addition to filling prescriptions, GRX Medicap Pharmacy locations specialize in administering immunizations, health screenings and diabetes education. For more information, please call 515.440.1270 or e-mail nicolle.mcclure@grxholdings.com

COMMUNITY CARING // GIVING BACK TO DSM NON-PROFIT FORUM // FuseDSM The FuseDSM Non-Profit Forum is a group of members representing non-profits and associations who meet monthly to discuss issues impacting their organization, creating a larger unified impact on members of our community. This is a benefit for FuseDSM members who represent nonprofits and associations. There is no charge for being in the group as a member A contract and non-disclosure agreement is signed to maintain confidentiality. Regular attendance is encouraged. Participation is not limited to the individual’s title or how many people attend within their organization. Members contribute one (1) win from the month. Each member gives a hot topic and discussion will follow. One takeaway is given at the end of the meeting. Educational speakers are brought in for part of the meeting. Once the speaker is finished he/she leaves the meeting. If you are interested in joining this group and are a 501(c) member or work closely with 501(c)’s, please contact the chamber office: trish@fusedsm.org. Contact Person: Laura Gibson

HEALTHY HABITS // HYVEE 3 HEART-HEALTHY FOODS TO LOVE // HYVEE There’s been a popular, yet confusing, message being relayed over the past five years that there isn’t a causal relationship between eating saturated fats and heart disease. Scientist aren’t saying that saturated fat is good for you, but perhaps neutral for those that are healthy and active with no disease risk. If you have high cholesterol or high blood pressure or are at high risk for heart disease, you may want to take note of these two key points from the research: If you replace saturated fats in your diet (examples: butter, cheese, coconut oil, palm oil) with unsaturated fats (examples: nuts, seeds, fatty fish like tuna and salmon, olive oil, avocados), you may reduce your risk of having a heart attack or stroke. (1) If you replace the saturated fats in your diet with low-fiber, fast-digesting carbohydrates (examples: fruit juice, pop, candy, pasta, rice, energy bars), you’ll likely increase your risk for a heart attack or stroke. (1) So don’t be deceived by this message being relayed that saturated fat is good for you; it’s still not “good” for you and when eaten in excess can increase your risk for heart disease leading to a heart attack or stroke. (1) Here are 3 foods you could eat to show your heart some love: Low-carb Vegetables – serving size is ½ cup cooked or 1 cup raw or 2 cups raw leafy greens. Examples: green beans, broccoli, spinach, kale, mushrooms, zucchini, yellow squash, Brussels sprouts. These veggies are loaded with vitamins, minerals and fiber and are low-calorie in comparison to other food groups. Walnuts – serving size is 1 ounce or approximately 7 walnuts. Walnuts are primarily a healthy fat source with some carbohydrate and a little bit of protein. They are high in vitamin B6, folate, thiamin – playing a role in cellular energy and a healthy nervous system. Salmon/Tuna – salmon and tuna are both fatty fish and are excellent sources of omega-3 fatty acids, a polyunsaturated fat. Studies have found when participants replaced just 1% of their saturated fat intake with the same amount of calories coming from polyunsaturated fats, their risk of heart attack or stroke decreased by an average of 7%. The American Heart association considers 3.5 ounces of cooked fish or ¾ cup to be a single serving. For adults, two servings per week are recommended to help lower risk for heart disease. This warm salad contains all three of these foods and is rated 5 stars! It’s a simple one-pan meal that is rich with heart-healthy ingredients. Walnut-Crusted Salmon Winter Salad Serves 4 All you need: 12 oz. baby red or yellow potatoes, halved 12 oz. Hy-Vee Short Cuts sliced Brussels sprouts 1 tbsp plus 1/3 cup Gustare Vita olive oil, divided 1 large Honeycrisp or Gala apple, cored and cut into ½-inch-thick wedges 3 tbsp Gustare Vita balsamic vinegar 2 tbsp packed Hy-Vee brown sugar 1 tsp Hy-Vee Dijon mustard 1/8 tsp Hy-Vee salt 4 (5-oz.) pieces skinless fresh salmon fillets, ¾- to 1-inchthick 1/4 cup Hy-Vee chopped walnuts 6 oz. mixed salad greens 1/3 cup Hy-Vee Short Cuts chopped red onions

All you do: Preheat oven to 450 degrees. Place potatoes and Brussels sprouts in a large bowl; toss with 1 tablespoon olive oil. Spread in a single layer on a 15x10-inch rimmed baking pan; add apple wedges. Roast for 10 minutes, stirring once halfway through. Whisk together vinegar, brown sugar, mustard and salt in a small bowl. Slowly whisk in remaining 1/3 cup olive oil. Divide vinaigrette into two portions and set aside. Push vegetables and apples to edge of pan, leaving them in a single layer. Pat salmon dry with paper towels; place in center of pan. Lightly brush salmon with one portion of vinaigrette; sprinkle with walnuts. Roast for 6 to 10 minutes or until salmon flakes with a fork (145 degrees) and vegetables and apples are tender. Drizzle with half of the remaining vinaigrette; sprinkle some of the greens around the salmon. Place remaining salad greens on four salad plates; sprinkle with red onions. Arrange salmon, vegetables and apples on top. Drizzle with remaining vinaigrette. Nutrition Facts per serving: 600 calories, 33g total fat, 4.5g saturated fat, 0g trans fat, 65mg cholesterol, 260mg sodium, 42g total carbohydrates, 5g dietary fiber, 19g total sugars, 7g added sugars, 36g protein. Daily Values: Vitamin D 80%, Calcium 8%, Iron 15%, Potassium 30% Citations: Clifton PM, Keogh JB. A systematic review of the effect of dietary saturated and polyunsaturated fat on heart disease. Nutr Metab Cardiovasc Dis. 2017 Dec;27(12):1060-1080. doi: 10.1016/j.numecd.2017.10.010. Epub 2017 Oct 18. PMID: 29174025. https://pubmed.ncbi.nlm.nih.gov/29174025/ The information is not intended as medical advice. Please consult a medical professional for individual advice.

the face of mental health

80% of children with mental health needs never receive treatment. We are committed to caring for the whole child. We offer psychiatry and psychological services for children and teens. Through therapy and psychological evaluations, we identify and understand the problems children are facing. Our experts put together a plan to help start the road to a healthy life. Blank Children’s Hospital

Approximately 80,000 children in Iowa have a diagnosed Serious Emotional Disturbance (SED). Many mental health disorders first present during adolescence. As an organization that serves many parents and families with children in need of services, we recognize the importance of establishing caring relationships. We are in full support of a Children’s Mental Health System and collaborating with our partners who serve children to provide a full continuum of mental health care. Eyerly Ball Community Mental Health Services 1 in 5 children ages 13-17 have or will have a serious mental illness. Every day, we see a need. On average, 3 children are evaluated each day for mental health issues at our Emergency Department. Approximately 1/3 are admitted for treatment and counseling. As home to one of Iowa’s largest hospital-based facilities, we combine advanced medical care with compassionate treatment to help children and adolescents (ages 4 to 17) and their families with their emotional and behavioral challenges. Iowa Lutheran Hospital

Here to help the well-being of our community. Blank Children’s | Eyerly Ball | Iowa Lutheran

Statistics from National Alliance on Mental Illness.

SUPPORT #DSMLOCAL // GDMP & FUSEDSM BLACK HISTORY MONTH // GDMP & FUSEDSM

February is African American History Month. To celebrate, we would love to lift up African American owned businesses from across Greater Des Moines through social media and storytelling. Please take a moment to tell us about your company for a chance to be featured in the Greater Des Moines Partnership‘s and FuseDSM's social media channels, blogs and/or newsletters. https://form.jotform.com/210276151508045 Thank you in advance for your time and participation.

COVID-19 UPDATE // IOWA BAR RELIEF PROGRAM IOWA BAR RELIEF GRANT PROGRAM // IOWA BAR RELIEF PROGRAM Governor Reynolds has allocated $40 million in federal CARES Act funds to provide financial relief for eligible restaurants and bars that were impacted during the COVID-19 pandemic. The Iowa Restaurant and Bar Relief Program will assist many Iowa establishments that were among the most directly and hardest hit by the COVID-19 pandemic and associated closures and mitigation efforts. The program may assist eligible businesses that experienced a decrease in gross sales of at least 15% during the second and third quarters of 2020, (April 1- Sept. 30), compared to the same time the previous year, as evidenced by the Iowa Sales/Retailer’s Use Tax and Surcharge Return. Grant award amounts will be determined using a tiered system based on the percent of gross sales loss. Award tiers will be used with a maximum award amount of $25,000. APPLICATION PERIOD

The online application will be available at iowabusinessrecovery.com beginning Monday, Feb. 1 at noon and will close on Monday, Feb. 15 at 5:00 p.m. All applications submitted within that period will be considered for an award. Please note that the program is not first come, first serve.

ELIGIBLE BUSINESSES Businesses must be one of the following business types: · Full-Service Restaurant · Bar · Brewery · Brewpub · Distillery · Winery Read More Here.

Fresh Fried Chicken & Take Home Meals Now available at your local Kwik Star!

4105 Hubbell Ave., Des Moines, IA . 515-262-8120

OUR MISSION: ENCOURAGE AND EDUCATE YOUNG PEOPLE LIVING IN DISADVANTAGED AND OPPRESSIVE CIRCUMSTANCES USING THE ARTS, ENTERTAINMENT, HIP HOP, MUSIC, PROGRAMS, AND A VARIETY OF OTHER METHODS.

BLACK OWNED BUSINESSES TO SUPPORT

EATS & TREATS // DES MOINES FOOD OPTIONS

THE SLOW DOWN COFFEE CO. //

LATIN KING //

A COFFEE SHOP FOR THE HIGHLAND PARK/ OAK PARK NEIGHBORHOODS

ITALIAN DINING

The Slow Down Coffee Co. is a locally-owned and -operated speciality coffee shop in the historic Highland Park neighborhood on the northside of the Des Moines metro.

Website: www.theslowdowndsm.com Address: 3613 6th Ave.

For over 60 years Tursi’s Latin King Restaurant has stood as a hallmark of quality traditional Italian dining in Des Moines.

Website: tursislatinking.com Phone: 515-266-4466 Address: 2200 Hubbell Avenue Des Moines, IA 50317

Des Moines, IA

CAPTAIN ROY’S //

El Toreado Mexican Bar & Grill //

BIKE TRAIL PATIO BAR

CURBSIDE AVAILABLE FRI-SAT 4-8PM

New Breakfast Menu available starting this weekend. Pair

El Toreado Mexican Bar & Grill comes to life as Raymundo Montes Gregorio, Marcelino Montes Gregorio and Jose Aureliano De La Cruz Patricio bring their commitment to

it with our bottomless Bloody Mary or Mimosa!

UberEats: Captain Roy’s Phone: 515-631-2223 Address: 1900 Saylor Road Des Moines, Iowa 50313

each other

FuseDSM: fusedsm.org/list/member/ el-toreado-mexican-bar-grill Facebook: El toreado mexican bar & grill Address: 3751 Ep True Pkwy

West Des Moines, IA 50265

CHAMBER MEMBER RESTAURANT RECEIPTS EARN 5X THE CHANCES TO WIN KEEP THE CHEER HERE PRIZE MONEY!

LA MICHOACANA ICE CREAM //

BARATTAS //

SWEET FLAVORFUL TREATS

PICKUP & DINE IN

A favorite ice cream shop, righ ton Grand Avenue, La

Baratta’s has been a Des Moines staple for over 50 years and is always welcoming new guests to the table. With multiple locations now open, catering available, and take-

michoacana is the sweet treet you’ve been looking for.

FuseDSM: fusedsm.org/la-michoacana-ice-cream Facebook: Paleteria La Michoacana Address: 1552 E Grand Ave

Des Moines, IA 50316

out options, there are several ways to enjoy our menu.

Website: barattas.com Phone: 515-243-1801 Facebook: Barratta’s Address: 600 E. Locust St. Des Moines, IA 50319

FONGS PIZZA //

LOS CHARROS //

HOME TO THE ORIGINAL CRAB RANGOON PIZZA

DINE IN OR CARRYOUT OPTIONS

Check out fongspizza.com for the full menu inspired by a fusion of Asian, Italian, & Polynesian cooking styles, to create our unique pizzas and other food offerings..

Website: fongspizza.com/ Phone: 515-323-3333 Email: desmoines@fongspizza.com Address: 223 4th Street

Des Moines, IA 50309

Check the daily Lunch and Dinner Specials, with a menu created with dishes from diferent zones of Mexico and TexMex Style. Try the Traditional Mexican Sopes, Molcajetes, Pollo a la Piña, Fish Tacos, Arrachera Tacos, Tacos Hawaianos, and lots more!

Website: loscharrosankeny.com Phone: 515-964-4264 Address: 2010 SE Delaware Ave Suite 230 Ankeny, Iowa 50021

MEMBERS // CHAMBER VIRTUAL HIGHLIGHTS

MORNING FUEL // Presented by Empowered Bridge Mindset coaching Join FuseDSM and Empowered Bridge Mindset Coaching for Morning Fuel! This weekly, virtual event is a chance to stay connected with your fellow chamber members. Your sponsor and host is Wendi Fredregill with Empowered Bridge Mindset Coaching. If you have not had a chance to meet Wendi yet, you’ll want to join in. She will brighten up your Tuesday morning with her positivity and energy.You must register to attend. Grab your favorite morning beverage, hop online, and connect with others. We can’t wait to see you! Date: Tuesdays @ 9AM

FEED YOUR MIND // Bryan Gruhlke, Senior Project Manager, Visionary Services Many businesses have a website and an online presence, but is that website really helping you accomplish your goals? In such a chaotic time - with a pandemic raging - your online presence may have never been more important. We will discuss how to set some simple goals for your website. And we will present some methods to help you make better use of your website. We will focus on the “low-hanging fruit” that most businesses can grab, hopefully giving everyone something they can take back to work. Finally, we will open up the floor to answer your questions. Date: Tuesday February 9th 11:00 am-12:00 pm

Heidi Kroll / Wine Guide

MEMBERS // CHAMBER VIRTUAL HIGHLIGHTS

CHAMBER.EDU // Online This month, we are supporting Coa Cantina by purchasing a margarita kit & tools to go! Simply pickup from Coa Catina February 17th or 18th, and log in to enjoy with your fellow local business supporters! Date: Thursday Feb 18, 2021 Time: 4:00 PM - 5:00 PM Sign Up: fusedsm.org

Oak Park/Highland Park: An Urban Neighborhood Revitalization Success Story in the Making // City’s Office of Economic Development and InvestDSM Learn about the background story of how planning initiatives and new economic development strategies are helping to dramatically reshape the future of the Oak Park/Highland Park Neighborhood, and see what development projects are underway currently and planned in the near future. Date: Tuesday March 9, 2021

NON-PROFIT FORUM // Presented by Dan Prater, Senior Managing Consultant of Nonprofit Excellence at BKD CPAs and Advisors Long-range planning creates a clear vision of the future that can unite staff, board, and supporters. But in a world that seems to change by the moment, leaders must also understand the value of short-term planning and real-time flexibility. This session will examine the difference between the two types of planning and the basic elements needed to bring mission success. Date: Wednesday Feb 17, 2021

Time: 8:30 AM - 10:00 AM

LOCAL FINDS // BUY LOCAL

IOWA URBAN MEDIA // URBAN EXPERIENCE MAGAZINE

The Urban Experience is on a pursuit to become Iowa’s largest African American news networking company by setting the Gold Standard of excellence in journalism, local publishing, and information. Every article that is written is with our readers in mind. We provide articles that promotes conversation, empowers, and provides information. We have a diverse group of readers who look forward to each monthly issue. We want to be the voice for the community, and partner with organizations and businesses. LEARN MORE THEURBANEXP.COM

BUSINESS CONSULTANT // ATW TRAINING SOLUTIONS THE SECRETS OF MEETING MAGIC REVEALED // Todd McDonald, ATW Training Solutions Do you hate meetings? Most people do. But in reality, we don’t hate meetings, we hate unproductive, time wasting meetings. Why is it that some meetings go like clockwork while others seem like the clock isn’t moving? The secret to great meetings is MAGIC, making them look and feel like they are magical. Let’s dive into the MAGIC acronym. M-To Meet or Not. Ironically, most meetings really don’t need to happen. We often have meetings for the sake of meeting, thinking everyone needs be included. The first step in magical meetings is to determine if you really need to meet. Ask yourself three questions: What is the overall objective? What needs to be accomplished? Is there a better approach? A-Agenda. Okay, we’ve all heard it…don’t start a meeting without an agenda. But it’s true. Developing an agenda doesn’t have to be overwhelming. It should include the goal of the meeting, major items of discussion, responsible parties and where applicable, time elements to keep things on track. Didn’t get the agenda done before the meeting? Go to the whiteboard/flip chart and put one together before starting. And don’t forget to share with participants in advance so they can come prepared. Great magicians don’t share their secrets but great meeting leaders do! G-Guidelines. Guidelines for how the meeting will be conducted will help participants follow the “rules” that will allow you to conduct and/or participate in the meeting with confidence. Clear guidelines and ground rules allow difficult matters to be dealt with in an organized way and keep controversy over process matters to a minimum. For on-going meetings, allow the team to set up ground rules. For one-time only meetings, have a generic set of ground rules that can be used. Remember, the key is to first set, but then be sure to follow your ground rules. I-Involve. Involvement is critical because the best solutions have involvement from a number of people. People tend to support solutions they help create and decisions and plans can derail if people who must implement them are not “brought up to speed” and involved. To take involvement to another level, consider asking individuals to take on meeting management roles such as time keeper, action planner or note taker. C-Clarity. Great magicians save their best magic to the final act. The final act of any meeting should be to make sure everyone is clear on next steps. Clarity in communication is integral to the success of any meeting. Without it, the only things you’ll be pulling out of your hat are misunderstanding, misinterpretation, and a lot of confusion. Ensure participants are “on the same page” during the session and leave with a common understanding. Magicians practice for years to become skilled in their trade. It may not take years for you to become more proficient in leading and participating in meetings but it does take time and practice. With time, you can become a meeting magician! Todd McDonald is the President of ATW Training Solutions. He can be reached at todd@atwtraining.com

Rob is our first individual Fuse Philanthropist, he helped not one but THREE members who were struggling to pay their renewal dues for the year by covering their dues for them. Being there for his fellow member goes well beyond just connecting people.

HERE FOR THE COMMUNITY // FONG’S PIZZA FONG’S PIZZA: HERE FOR THE COMMUNITY // FONG’S PIZZA Fong’s Pizza is a combination of a tiki bar with a unique Asian-inspired pizza menu. Located in Downtown Des Moines, Fong’s Pizza has become quite well known. Although their pizza may be widely talked about, some big changes they have made in the last months haven’t been discussed as intensely. Fong’s Pizza has been working very hard to make their menu fit the needs of all their customers, while also giving back to the community. Since the pandemic started, Fong’s has been able to feed nearly 5,000 healthcare heroes, essential workers, and teachers. They also have been able to donate 1,500 handmade masks with their partnership through Masks for the Frontlines, and a generous donation from Storey Kenworthy. With their continued support from the community they hope to continue to make an impact whenever they can. Fong’s Pizza also has expanded their food options to fit the dietary needs of more customers, while also supporting other local businesses in the community. They have added more vegan and gluten-free options on the menu, which have been purchased from local businesses like, the Fresh Market Cafe. They also have partnered with Graziano Bros, Creme Cupcake, Brown Dogs Farm, and Pho 515 to add different items to their menu as monthly specials. For example, in January every large Bacon Popper scored you a free pack of bacon from Berkwood Farms. Along with their many changes Fong’s Pizza is also offering limited dine-in with respect to social distancing, direct delivery, and curbside carryout. Make sure to check them out today!

MARKETING EXPERT // CREATIVE DSM THE POWER OF BACKLINKS // Andi Fagen In January’s column, I discussed making a plan for this year. So hopefully you sat down and wrote out some goals and tactics. If SEO is one of your goals for this year, backlinks should be a tactic.

My February Digital Marketing Tip: Ask for Backlinks

If you need a refresher on backlinks, visit here. But basically, you can think of backlinks like a root system. The deeper they go, the stronger your website appears on Google. It’s important to ask your shouldering industries for a link from their site to yours, and this is yet another benefit of chamber membership. A directory listing comes with all chamber memberships to boost your SEO. So go out and get some link juice!

And hey, if you want to be featured in Creative DSM’s local business directory, apply for a spotlight here. Let’s keep #FusingTheCommunityTogether

Andi Fagen

Andi Fagen - Founder - Creative DSM | Digital & Social Marketing

FREE ADVICE HERE

THE

DIFFERENCE BETWEEN

SAYING DOING and

It’s one thing for a bank to say it’s committed to making a difference. Bankers Trust actually does it by encouraging employees to give back in the areas they’re most passionate. For me, that’s impacting children’s lives through sports, and it’s why I cofounded the Des Moines Venom Youth Football Club four years ago. The skills and values children learn through football – like dedication, strength, camaraderie and good character – are essential in the classroom, and the workplace too. It’s rewarding to help our next generation of leaders succeed, and I’m proud to work for a company that empowers me to get involved in this way. – Wayne Middleton, VP and Manager — Project Management

BANKING | LENDING | WEALTH MANAGEMENT BankersTrust.com (515) 245-2863

MEMBERS // HITECH COMMUNICATIONS INDOOR AND OUTDOOR CAMERAS// HITECH COMMUNICATIONS HiTech Communications is now introducing to you a new way to feel secure in your home. WIth indoor and outdoor cameras you can keep an eye on your home wherever you are. The secure cloud storage makes it easy for you to retrieve video from anywhere at any time. These cameras will also send you motion detect notifications to your smartphone. These indoor and outdoor cameras are affordable, and user friendly. They are the perfect gift for any loved one that is a homeowner, or even renting. Check out our solutions today.

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Celebrating More Than 75 Years O f Ser vice & Success

NEW BEGINNINGS // ITALIAN AMERICAN HERITAGE A MESSAGE FROM THE PRESIDENT // PAOLO BARTESAGHI As a focal point for all things Italian, our present location has served us well for over 28 years, but now the time has come to move forward with our vision for the future that includes expanded City, State and Community events, such as an Interactive Museum, National Museum Tours, Research Library, Event Center, Culinary Classes, Language & Art Classes, and a Garden. A new facility has been found that will bring this vision to fruition. With unparalleled views of Downtown Des Moines and located minutes from the DSM International Airport, the historical Butler Mansion fits our agenda to a tee! We are excited to announce that we’ve signed on the dotted line and will be moving in 2021! The iconic Butler Mansion on Fleur Drive, was built in 1934, in a style the architecture magazines called Streamlined Moderne, a late version of art deco that possibly had more of the practical and less panache. It was forward-looking per the wishes of Earl Butler, an engineer who had lived in the city about three decades, and his architect George Kraetsch, also a Des Moines native. The Butler Mansion was built for durability, all reinforced concrete, steel trusses and large, steel windows that rolled outward. A ramp system unfolds from the basement to the thirdfloor sunroom. In 1989 architecture firm Wells Woodburn O’Neil designed the first of three additions that blend into the landscape as well as the original structure and today enclose a courtyard that was designed by Genus Landscape Architects and features recycled glass pavers, composite decking, a bocce ball court, a basalt water feature and a custom tally wall.

AFFILIATE MEMBERSHIP // DSM PARTNERSHIP 7 Strategic Priorities For 2021 // Greater DSM Partnership This morning, the Greater Des Moines Partnership shared its 2020 accomplishments and provided details on its 2021 priorities at the DSM 202ONE Annual Kickoff. The Partnership announced the results of its economic development work with state and local partners which included 14 existing company expansions, six new company locations, $1.26 billion in capital investment and 1,658 jobs created or retained. Additionally, speakers presented on The Partnership’s work in 2020 and ongoing efforts to support small businesses, advance regional inclusion efforts, push forward on major placemaking projects and more. Some of the highlights include: - More than 200 people signed the CEO Commitment to Racial Equity in DSM. - More than 700 people attended The Partnership’s virtual Inclusion Forum and additional 800 individuals attended DEI webinars. - $1.7 million awarded to 292 companies through Small Business Recovery Grant program, and 325 heaters provided to more than 60 local restaurants through the Extend the Season Grant. - 100 DSM leaders served on the DSM Forward Task Force, guiding creation of 16 industry and 6 business function playbooks to help business recovery. - Created the COVID-19 Rapid Response Hub, displaying real-time resources for the DSM business community. - Worked with regional partners to advance efforts on major projects including the Central Iowa Water Trails project, the Firehouse Community Campus, USL Pro Iowa Soccer Stadium and Global Plaza, Lauridsen Skatepark and Des Moines International Airport new terminal. - Hosted thousands of attendees at virtual and social distanced events including Downtown Farmers’ Market presented by UnityPoint Health – Des Moines drive-through markets, World Food & Music Celebration, In for Lunch, DSM Book Festival, Historic East Village Holiday Promenade and Brenton Skating Plaza. Learn more in The Partnership’s 2020 Annual Report video.

FuseNews_February 2021_FuseDSM Your Chamber of Commerce Online Publication

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THE SECRETS OF MEETING MAGIC REVEALED // Todd McDonald, ATW Training Solutions